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If you don't control
type type controls, you
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you'll always be forever
intimidated by type.
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And in the world of information that we
live in typography is the foundation of
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how we communicate to other human beings.
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This class is called
typography design fundamental.
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It is to teach you every single
thing that I've learned while
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going into a private art school.
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One of the best arts center, college
of design, it's the combination
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of everything I've learned.
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Plus some extra things, things I had
to research and discover for myself
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and distilled into one course, this
course is for anybody that wants
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to improve their design notice.
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I didn't say topography to
improve their design because
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speaking from a personal point.
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When I learned how to use typography
to understand rules about contrast
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proportion relationships between objects.
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I felt like the key to the
design universe was given to me.
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I felt empowered to design, not
only two dimensional layouts, but
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also three-dimensional objects.
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I've used the same principles in
design to design architectural
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spaces, to design facades, to
buildings, to design furniture.
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There are four main modules that are
in this course contrast and repetition.
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The top, I would say 10 or 20 rules.
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What you can do to
improve your topography.
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Next up, we talk about grids.
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We break down all kinds of grids grids,
like the route two, route three, the
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golden section Fibonacci sequence.
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And I'm literally going over on top
of masterworks and laying a grid so
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that you can see the relationship
between objects and draw out your own.
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Also included in this course
are type or graphic details.
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Where do we get these
Roman letter forms from?
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Where did it, what was the origin
of the history and how does
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that relate to what we're doing?
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They're all based on common
geometric shapes, the circle,
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the square and the triangle.
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And I get into that and explain
why those things are important.
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We get into the nitty gritty.
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We talk about typographic terms, terms
that you should know, you understand
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relationships about how letter forms are
drawn and a connect that all together
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in this very comprehensive course.
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Of course, we've got to do some later.
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I do some layouts.
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So part of this is learning the principles
and then applying it and applying
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the rules into an actual assignments.
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So you get an assignment.
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One that was borrowed from way
back from Basel, Switzerland.
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This is how designers learn
how to use typography.
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This is a seven week self study course.
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You can do that part on your own.
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There are four principles modules, and
each one is an hour and a half long.
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And.
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Some of them actually
run a little bit longer.
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There are a couple of bonus episodes.
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There is a episode on keyboard
shortcuts for Adobe illustrator.
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It's how I move at the speed of thought.
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I'm sharing that with you.
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That also comes with overlays so that you
can see the keyboard keys that I press.
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And there are two live work sessions,
one for Helvetica, where I sit down
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with a younger designer and a coach.
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And the other video that comes part
of this package is we design a website
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together or at least the landing page.
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And we look at a site, we deconstruct it.
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We kind of figure out the parts
and pieces that make up what it is.
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And then we do something very similar.
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So I share that entire process with you.
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So even if you're not really
interested in printing.
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Can't blame you.
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If you want to do web or digital,
you could benefit from this course
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when you're done with this course, you
will have much greater confidence and not
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run away from your typographic problems.
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You'll be able to have the tools, the
techniques, and the principles that
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really underlying great topography.
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And you'll be able to
wheel type like a master
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