All language subtitles for 37 - Jason - All about design sprints.en

My name is Jason, and I'm

an interaction
designer at Google.

The goal of a design
sprint is to take

really complex problems and

come together with other
people on your team,

like product managers, engineers,

and marketing, and try to
solve that problem together.

You do it over the
course of a week.

You do multiple
design activities,

from wireframing and prototyping,

and then at the end of the
week, test with users.

It's a really good way to get

quick feedback and test
those initial hypotheses.

That's why it's so important to

bring people with multiple
perspectives together.

Now, you may bring

this fresh new
perspective and you may

have somebody else
with historical

knowledge on this project.

But we also are bringing people

together from product management

and marketing to bring all of
these unique perspectives.

I think that this
just proves that

sprints at their core
are about inclusivity.

We really want to bring people

together with
multiple perspectives

to surface these
multitude of ideas.

It's always important to

understand who your
participants are,

and make sure that this overall
experience is thoughtful.

You put everyone's needs first.

I think that it's, in a way,

a condensed version of
your user experience job.

Where, right now, when you're
designing a sprint,

these participants
are your users,

and it's important to
understand their needs

and put them first
when designing a sprint.