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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:04,009 --> 00:00:06,839 Let's walk through the journey of WeCart, 2 00:00:06,839 --> 00:00:10,230 our hypothetical online app for grocery delivery. 3 00:00:10,230 --> 00:00:13,800 To track the customer's journey in the online space, 4 00:00:13,800 --> 00:00:19,515 you begin with identifying specific ad platforms such as search engines, 5 00:00:19,515 --> 00:00:23,625 Instagram, Twitter, Facebook, and many others. 6 00:00:23,625 --> 00:00:28,589 This way, the app company can see how many users actually saw the ad. 7 00:00:28,589 --> 00:00:30,629 Next, in the marketing journey, 8 00:00:30,629 --> 00:00:35,519 a viewer who has seen the ad in any of these places will click on the ad. 9 00:00:35,520 --> 00:00:38,000 Great. Now, the viewer is on 10 00:00:38,000 --> 00:00:42,435 the WeCart website and a cookie gets placed on the viewers browser. 11 00:00:42,435 --> 00:00:45,455 You've probably encountered cookies when web surfing. 12 00:00:45,454 --> 00:00:48,769 You remember those warnings you get that cookies being placed, 13 00:00:48,770 --> 00:00:50,705 if you continue using the website? 14 00:00:50,704 --> 00:00:53,509 Yes, we're talking about that feature. 15 00:00:53,509 --> 00:00:55,339 Once that cookie is placed, 16 00:00:55,340 --> 00:00:59,870 the company is tracking what the potential customer is doing on the website. 17 00:00:59,869 --> 00:01:05,484 For example, whether the person is browsing or selecting items for purchase. 18 00:01:05,484 --> 00:01:09,215 Essentially, it tracks a potential customers progress 19 00:01:09,215 --> 00:01:14,344 along the customer journey whenever the customer interacts with the website. 20 00:01:14,344 --> 00:01:16,730 So, now the company's goal is to get 21 00:01:16,730 --> 00:01:20,515 this potential customer to do something on the website. 22 00:01:20,515 --> 00:01:21,989 In the case of WeCart, 23 00:01:21,989 --> 00:01:25,099 it could be something as simple as getting the customer 24 00:01:25,099 --> 00:01:28,289 to give their email address or download a brochure. 25 00:01:28,290 --> 00:01:33,490 When a customer's action is a result of a prompt it is called Call to Action. 26 00:01:33,489 --> 00:01:37,069 So, when the customer is prompted to submit the email, 27 00:01:37,069 --> 00:01:42,334 that is referred to as Call to Action or CTA. Next step. 28 00:01:42,334 --> 00:01:45,289 If the customer adds items to their cart, 29 00:01:45,290 --> 00:01:50,275 the cookie tracks this step in the customer journey to becoming a paid customer. 30 00:01:50,275 --> 00:01:53,195 So, now WeCart would want these customers who have 31 00:01:53,194 --> 00:01:56,344 added items to the cart to make that purchase, 32 00:01:56,344 --> 00:02:01,359 and finally, the viewer submits the payment details and goes through checkout. 33 00:02:01,359 --> 00:02:06,319 Now, you have a paid customer and they've completed the customer journey. 34 00:02:06,319 --> 00:02:10,384 This customer journey can be described by five stages; 35 00:02:10,384 --> 00:02:16,754 Awareness, Interest, Desire, Purchase, and Post-purchase. 36 00:02:16,754 --> 00:02:21,109 In each stage, the marketer uses different digital tools to 37 00:02:21,110 --> 00:02:26,705 attract a potential customer and try to transform them into an actual customer. 38 00:02:26,705 --> 00:02:29,180 This customer journey can also be tracked along 39 00:02:29,180 --> 00:02:34,159 a marketing funnel which is a concept we will talk about in the next video. 40 00:02:34,159 --> 00:02:37,159 The funnel allows you to tie everything together on 41 00:02:37,159 --> 00:02:42,120 the customer journey and track with a good content along the journey. 3714

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