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Marketing is about how and where you get the word out about your product.
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Traditionally, this used to be about choosing to
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advertise in the newspaper, radio, or TV.
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But now, with the internet,
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the possibilities are endless.
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Companies can use social media like Instagram, Twitter,
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Facebook, Google Search, LinkedIn or even blogs to advertise their product.
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Online marketing gives you one advantage.
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With the use of cookies,
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a customer's journey can be tracked across time and across platforms.
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Knowing about the customers path can help companies figure
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out places for targeting these and similar customers.
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