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A business has two primary goals: to increase revenue and reduce costs.
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Metrics allow the company to know if they're on track to meet those goals.
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Let's use our WeCart example.
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First, the business executives need to think
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about the cost they will encounter in building,
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promoting, and carrying out their business.
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Let's look at some broad categories of costs for WeCart.
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For starters, their costs for setting up the website and engineering, salaries of staff,
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basic supplies for deliveries,
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costs for the payment system,
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legal contracts with the manufacturers and their delivery staff,
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and rent for the office.
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Next, let's focus on increasing revenue.
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To do this, we will need to get
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new customers as there are a lot of people who don't know about the product.
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We need to get their attention.
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Getting you customers is a multi-step process.
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We need to get ads ready and track their effectiveness to generate interest
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among viewers on several platforms so they ultimately buy the product.
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Each step of the journey is
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an opportunity to see how well we're doing with respect to our goal.
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