All language subtitles for 19 - CPA Calc V1 - lang_en

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,000 --> 00:00:04,065 Now, let's do a calculation for the cost per acquisition. 2 00:00:04,065 --> 00:00:08,100 You may recall seeing a similar spreadsheet for CAC. 3 00:00:08,099 --> 00:00:11,414 But notice, here we're talking about leads. 4 00:00:11,414 --> 00:00:13,064 In the CAC video, 5 00:00:13,064 --> 00:00:15,390 you saw a number of paid customers. 6 00:00:15,390 --> 00:00:18,710 So, that is a difference between CPA and and CAC. 7 00:00:18,710 --> 00:00:22,515 The other thing I want to cover is how do I get the number of leads? 8 00:00:22,515 --> 00:00:25,859 So, I actually got this from a spreadsheet where I was 9 00:00:25,859 --> 00:00:29,414 tracking the number of leads from all the various platforms, 10 00:00:29,414 --> 00:00:33,119 and so for say the number of leads for August, 11 00:00:33,119 --> 00:00:37,259 I just added these up across the various platforms, 12 00:00:37,259 --> 00:00:40,094 and that's how I arrived at the 191 number, 13 00:00:40,094 --> 00:00:44,479 and so I repeat this process for each of the months and I input here. 14 00:00:44,479 --> 00:00:47,164 So, to calculate the cost per acquisition, 15 00:00:47,164 --> 00:00:49,924 remember these are the non-paying customers. 16 00:00:49,924 --> 00:00:54,239 You just take the total sales and marketing costs, 17 00:00:54,240 --> 00:00:55,620 so that's marketing costs, 18 00:00:55,619 --> 00:00:57,309 sales and marketing salaries, 19 00:00:57,310 --> 00:01:01,400 and overhead costs divided by the number of leads. 20 00:01:01,399 --> 00:01:06,420 So, this will be this value over the number of leads, 21 00:01:06,420 --> 00:01:10,670 and that gives you the cost per acquisition or the amount of money you 22 00:01:10,670 --> 00:01:16,469 spend on acquiring a customer that may turn into a lead. 1825

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