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These are the user uploaded subtitles that are being translated: 1 00:00:01,050 --> 00:00:08,400 I have this great advice, which was: build values so that enough people hate them. 2 00:00:09,570 --> 00:00:13,740 And I found that really powerful, because what they meant was, 3 00:00:14,190 --> 00:00:18,360 if you're building values that are nice to haves for everyone, 4 00:00:18,750 --> 00:00:21,300 how will you be unique enough? 5 00:00:21,840 --> 00:00:30,390 How will you set a tone and a DNA that is so specific to your company that not only can you better target and recruit, 6 00:00:30,690 --> 00:00:41,460 but that you can actually build something much more sustainable, and something that will perform better, because that will be your edge. 7 00:00:41,990 --> 00:00:52,550 And so we took that on really, seriously, we were going to build values, that it would spark kind of debate, 8 00:00:52,610 --> 00:01:00,710 it would spark talents, and even media that were completely relying or didn't understand, 9 00:01:00,710 --> 00:01:06,230 because it had to be specific enough to who we are and what we wanted to build. 10 00:01:06,620 --> 00:01:10,610 And that really, really was powerful in recruiting the right talent, 11 00:01:10,610 --> 00:01:16,310 because in many ways, the Seedstars teams are better ambassadors of the values than ourselves. 12 00:01:16,340 --> 00:01:23,360 And so much of the work is not needed, because they are already have integrated and believe in these values. 13 00:01:23,630 --> 00:01:30,080 So the first value that I want to share with you is actually the one where I'm graded lowest, 14 00:01:30,350 --> 00:01:35,240 and I still have the most work to do, which is hacking the system. 15 00:01:35,270 --> 00:01:37,760 So what does hack this system mean? 16 00:01:38,300 --> 00:01:47,240 Maybe what I've realized is a much easier way to share is to explain to you what hacking the system is not 17 00:01:47,270 --> 00:01:51,740 because I feel like there's a lot of confusion on the word hacking. 18 00:01:51,720 --> 00:01:58,110 And it's been used a word a lot in the startup world, as I mean, maybe you've heard about hackathons, 19 00:01:58,530 --> 00:01:59,730 and things like that. 20 00:02:00,210 --> 00:02:08,430 So hacking the system is not gaining unauthorized access to data in a system or a computer. 21 00:02:08,640 --> 00:02:15,690 I mean,it's not about hacking into a computer, it comes from that definition. 22 00:02:16,290 --> 00:02:18,300 But it's not about being criminal. 23 00:02:18,330 --> 00:02:22,380 It's not about doing illegal activity, 24 00:02:22,410 --> 00:02:27,390 it's actually really not an act, but a mindset. 25 00:02:28,080 --> 00:02:34,530 And what I mean about mindset is that it's not a hard skill, it's not about hacking into, 26 00:02:34,770 --> 00:02:39,420 it's about building a mindset in which you try to think differently. 27 00:02:39,810 --> 00:02:47,670 And you try to find other ways around that traditional route. 28 00:02:48,030 --> 00:02:54,120 And so what I mean by that is, if you're in front of a situation with a problem, 29 00:02:54,150 --> 00:02:58,170 and there are indeed many ways to solve it, 30 00:02:58,200 --> 00:03:08,430 the more traditional route, in this case, a maze would be, to to solve it with this kind of trajectory, that for you, 31 00:03:08,460 --> 00:03:11,220 maybe this would probably take a lot of time, 32 00:03:11,250 --> 00:03:13,020 it would take a lot of energy. 33 00:03:13,770 --> 00:03:16,230 And you would need to use a lot of resources. 34 00:03:17,370 --> 00:03:21,270 But hacking is basically going around that problem. 35 00:03:21,420 --> 00:03:33,720 or figuring out another way, or looking at it in a completely different way. Where, to be honest, a lot of people or people within the industry didn't even think about, 36 00:03:34,080 --> 00:03:36,780 it could be for example, breaking through it. 37 00:03:37,620 --> 00:03:49,770 And actually, a lot of successful entrepreneurs have used this kind of hacking the system as the motto, the DNA of their company. 38 00:03:49,950 --> 00:04:00,090 Think about Mark Zuckerberg, the founder of Facebook for a long time, Facebook's motto was move fast and break things. 39 00:04:00,390 --> 00:04:09,630 And I think in that he was building that mindset of try to build us as as much experiences as possible, 40 00:04:09,870 --> 00:04:18,390 but also breaking the sense (hack it) think of it differently. And you could also again, when thinking of this kind of maze metaphor, 41 00:04:18,570 --> 00:04:21,180 fly over, it's on bottom line, 42 00:04:21,420 --> 00:04:27,690 you don't need to necessarily take that normal route, which is hard. 43 00:04:27,960 --> 00:04:32,790 And even more so for you as an entrepreneur or early stage business, 44 00:04:32,970 --> 00:04:35,610 you might not have the resources to do it. 45 00:04:35,780 --> 00:04:51,140 So what's interesting, not only about this mindset of hacking the system is that it allows you to play the game but differently, and in many ways you can actually do it faster, 46 00:04:51,510 --> 00:04:55,020 even more cheaply and with less resources, 47 00:04:55,140 --> 00:04:57,600 but still you would have attained that objective. 48 00:04:58,530 --> 00:05:05,310 I mean, it has become In many times the core business and essence of organizations around the world 49 00:05:05,310 --> 00:05:14,130 because they had hacked the system and figured out a model, which was much more efficient, and hopefully sustainable. 50 00:05:15,150 --> 00:05:17,400 So next value is get it done 51 00:05:17,520 --> 00:05:22,260 and get it done is not about having this great to do list and checking all the boxes, 52 00:05:22,000 --> 00:05:33,640 it's really about thinking of your tasks and categorizing them on what moves the needle. 53 00:05:33,880 --> 00:05:40,870 So the needle in the sense that it measures whether you're getting closer or not to your objective, 54 00:05:41,050 --> 00:05:43,030 and that's ultimately what you want to be doing, 55 00:05:43,030 --> 00:05:50,050 you want to be spending your energy and your time, on tasks on actions that actually move you closer to your objective, 56 00:05:50,260 --> 00:06:00,730 and in the fastest way possible. So if your objective are related to your business, your annual targets, where you want to be as a as an organization, 57 00:06:00,730 --> 00:06:06,190 you really have to decompose your activities in what moves the needle or not. 58 00:06:07,270 --> 00:06:11,590 Next value that I want to share with you is in experiments we trust. 59 00:06:12,150 --> 00:06:26,700 I think this value is related to what I was saying earlier, where we haven't seen a better recipe for success than just failing, reiterating, failing, reiterate, until you have a level of success, 60 00:06:26,680 --> 00:06:31,330 and then you'll have to fail and reiterate to the next stage. 61 00:06:31,340 --> 00:06:38,930 Why is this so important is that actually there is a lot of science behind how you can scale your company 62 00:06:38,990 --> 00:06:47,030 and even yourself and your skills by building in quite a robust methodology in which you experiments. 63 00:06:47,360 --> 00:06:55,280 But it's a science in which you really need to understand the framework and how to do it. 64 00:06:55,280 --> 00:06:58,940 If not, it can be just a lot, a lot of energy spent. 65 00:06:59,690 --> 00:07:08,120 Next value is, in many ways, my favorite one because it links up so much to my personal journey, I'm really pushing myself 66 00:07:08,450 --> 00:07:13,730 and getting very uncomfortable with the uncomfortable. 67 00:07:14,120 --> 00:07:24,530 And so remember when I was saying that it really inspired me the quote of Eleanor Roosevelt that says Do one thing every day that scares you 68 00:07:24,950 --> 00:07:36,410 will what she says after that is that because it is those things, those small things that will help you build the courage to do the things that you want to do. 69 00:07:36,860 --> 00:07:43,970 And that's really what it's all about, in getting yourself outside your comfort zone, 70 00:07:44,000 --> 00:07:48,800 not only will you live quite magical experiences, 71 00:07:48,800 --> 00:07:57,980 I mean, it's really where the magic happens, and like it showed here, but also it's really about building that resilience muscle. 72 00:07:58,440 --> 00:08:08,880 It's really about being comfortable with the unknown, and being comfortable also, to a certain extent, to that fear that comes up 73 00:08:08,880 --> 00:08:19,200 and it's physical, mental, spiritual, and, and kind of stepping back in and being willing to, to to live that pain, if I may say so. 74 00:08:19,000 --> 00:08:35,350 Because if I look at my entrepreneurial journey, if I look at all the opportunities that I have built over time, thankfully, I was willing and I had the right team to surround me that pushed me to take them on 75 00:08:35,350 --> 00:08:41,680 because I was so uncomfortable for me to take on speaking opportunities, 76 00:08:41,680 --> 00:08:53,440 it was so uncomfortable for me to quit my job and jump into an entrepreneurial journey where I had zero clarity on the on the near future, 77 00:08:53,680 --> 00:09:00,670 it was so uncomfortable for me to to build up a business and a team but taking on all these challenges, 78 00:09:00,910 --> 00:09:09,820 surpassing them and making them part of who I am, is really some of the best decisions that I have ever taken. 79 00:09:11,200 --> 00:09:14,050 The next value at Seedstars is follow the money, 80 00:09:14,170 --> 00:09:16,750 which can be seen quite aggressively. 81 00:09:16,810 --> 00:09:21,430 And I remember we've had a lot of debate with different talents around this value. 82 00:09:21,760 --> 00:09:24,700 Why I think it's so important in the entrepreneurial mindset 83 00:09:24,700 --> 00:09:32,650 and for whoever wants to launch their business is that you really have to be comfortable with money 84 00:09:32,650 --> 00:09:39,040 and have that financial acumen to kind of play with it so that it can help you achieve your mission. 85 00:09:39,280 --> 00:09:45,640 What I mean by that is then Okay, so ultimately, I think we aligned with the fact that money 86 00:09:45,600 --> 00:09:51,900 is akey indicator and fuel so that the machine the organization can grow. 87 00:09:51,000 --> 00:10:03,480 And it's quite a simple equation, okay, it's revenue minus cost which equals profit and Then when we think of revenue, it's generated by sales. 88 00:10:03,840 --> 00:10:06,180 And that is really the backbone of any company. 89 00:10:06,180 --> 00:10:13,620 So if you don't sell in a company, you actually don't generate the cash so that you can potentially be profitable and continue to scale. 90 00:10:14,280 --> 00:10:18,930 So the company ultimately dives, and sales. 91 00:10:19,080 --> 00:10:25,230 So when you kind of go back from revenue to sales, sales is the sign that your product is actually needed. 92 00:10:25,000 --> 00:10:30,280 So it's always a very good indicator to understand if you actually have that product market fit, 93 00:10:30,280 --> 00:10:36,040 if not, you should consider it differently and not invest too many resources in it initially. 94 00:10:37,180 --> 00:10:39,340 And the last value, no excuse. 95 00:10:40,300 --> 00:10:43,150 No excuse is actually the value that we added last, 96 00:10:43,240 --> 00:10:52,600 I think it was four or five years into Seedstars, where we were starting to feel the pains of a growing organization with more and more people part of it. 97 00:10:53,050 --> 00:11:05,230 And one of this, we kind of came into the the excuse plague, suddenly, people were we were no longer this very small team where everyone was doing everything, 98 00:11:05,000 --> 00:11:10,370 And everyone was very close and interacting with one another. 99 00:11:05,220 --> 00:11:06,660 and everyone felt part of it. 100 00:11:10,000 --> 00:11:19,960 And we'd started to be larger with more defined jobs descriptions with more defined kind of activities within the organization 101 00:11:19,990 --> 00:11:23,980 and suddenly started to that, we started to, like, get more and more excuses. 102 00:11:24,010 --> 00:11:30,370 Like, I can do this because it was their job, or I can't do this on time, and there was just this constant. 103 00:11:30,550 --> 00:11:35,740 So it was not about I can do this on time, it was coming up to the meeting and saying, I did not have the time. 104 00:11:36,200 --> 00:11:38,750 And that was kind of a no go for us. 105 00:11:38,750 --> 00:11:46,790 Because no excuses meant. Having these, that level of excuses meant you don't have accountability for the work that you're doing. 106 00:11:46,790 --> 00:11:53,810 You don't have the accountability and understanding that your work or the fact that you are not doing your this part of the work 107 00:11:53,840 --> 00:12:01,970 is actually has a ripple effect, actually has consequences on other teams. So people were kind of working Sunday in silos, 108 00:12:01,970 --> 00:12:08,210 which was crazy for us to think because we never thought we would become that type of organization, 109 00:12:08,210 --> 00:12:17,570 we had built ourselves in our DNA in a way that we wouldn't be that in many ways everyone was a founder and everyone was building up the company, 110 00:12:17,840 --> 00:12:25,040 but it's a reality you come to. And for us, it came to a point where we were like, Okay, this has to be part of the DNA, 111 00:12:25,000 --> 00:12:33,010 this has to be a real debate, this has to be part of the conversation that you are accountable, you are empowered by these responsibilities. 112 00:12:25,000 --> 00:12:41,680 You can come in and say, Okay, this deadline that has just been presented to me is not feasible. Let me propose this, 113 00:12:41,720 --> 00:12:49,760 or I can't do this. But I know it's to be delivered today. How about hack the system, and think of it differently? 114 00:12:50,300 --> 00:12:54,050 It's really about coming back with solutions. 115 00:12:54,230 --> 00:12:57,020 And I think that was that's been the big shift. 116 00:12:57,020 --> 00:13:03,260 It's constantly asking everyone in the team to rather than come in with excuses come in with solutions, 117 00:13:03,260 --> 00:13:09,320 because problems will always have them bigger and more complex problems, they're coming their way. 118 00:13:09,680 --> 00:13:15,500 And so we need you to be proactive, and that's what we expect in the performance talent. 119 00:13:16,550 --> 00:13:23,300 And so that has been a game changer as we grow in still also big bottleneck for different talents, 120 00:13:23,300 --> 00:13:25,610 but it's really something we believe in. 121 00:13:25,850 --> 00:13:35,600 And it goes back to those entrepreneurial mindset skills that I presented in the first section, which is it's really about this proactiveness and understanding of your capabilities, 122 00:13:35,540 --> 00:13:43,370 your your your capability, also to act out and understanding kind of the bigger ecosystem 123 00:13:43,370 --> 00:13:52,640 and having that 360 overview of why this tax really has outputs and outcomes on the rest of the organization. 124 00:13:53,540 --> 00:13:55,160 So yeah, no excuse 15535

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