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if you find an idea that requires three
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or four years of improvement and
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patience and really sticking with it
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that we're very good at that take
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Windows which we bet our company on
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everybody who doubted that would succeed
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IBM did not support us in that it took
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longer than we expected over four years
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before finally graphical interface got
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popular and now people take it for
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granted it's part of every personal
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computer and you just you just expect it
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to be there that was one of the grand
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successes of the company in the same way
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we're betting on the internet that our
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tools there will be popular and that a
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few of these content plays that we've
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decided to get involved in that the
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scale and and the users will make those
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into great businesses
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I'm in meetings a lot my calendar gets
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very full with those and then at night
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after the kids have gone to bed I'm on
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email a great deal I get messages during
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the day that's my chance to give long
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responses and then over the weekend I
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send a lot of mail as well as well I
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take two weeks a year to just go off and
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read and think where I'm not interrupted
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by work or anything else I'm just
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solidly trying to think about the future
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and people get to send me things to read
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as part of that so-called think week so
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it's nice mix of things about 25% of the
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time that I'm out traveling around
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meeting with customers Europe Asia and
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that sort of helps me think okay do we
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have the right priorities what what are
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people responding well to and what would
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they they like to see us do better
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Oh his sense of design that everything
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had to fit a certain aesthetic the fact
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that he with this little engineering
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background as he had and it shows that
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design can lead you in a good direction
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and so phenomenal products came out of
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it he knew about brand I mean in the
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berry pasta town say he understood he
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had an intuitive sense for marketing
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that was amazing
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you can't just keep doing the same old
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thing you were doing before you have to
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take your skills and attack the new
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frontiers for example graphical
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interface used to be outside the
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operating system and so there were many
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people doing those systems Windows came
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out ahead there and now it comes with
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the operating system
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likewise the the browser is something
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that Netscape looked at turning the
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browser into an operating system and we
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looked at taking our operating system
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and building the browser and in an
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integrated fashion and so that was a
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good example of the kind of competition
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that Spurs this business on
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hello I'm Bill Gates chairman of
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Microsoft in this video you're going to
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see the future Windows Microsoft first
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came up with the Windows concept back in
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1983 and today the leading software
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users have switched into the Windows
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environment it's really incredible how
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quickly our powerful applications like
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Word and Excel and PowerPoint have been
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adopted it's not just Microsoft
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applications even companies like
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WordPerfect and Lotus have now come out
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with Windows applications and every week
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we see new innovative work it's really
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attracting all the innovation in the
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industry we predicted this a long time
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ago and now it's the future
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the key point there is you've got to
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enjoy what you do every day and for me
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that's working with very smart people
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it's working on new problems you know
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every time we think hey we've had a
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little bit of success we're pretty
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careful not to dwell on it too much
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because the bar gets raised
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I think throughout our history we wake
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every day knowing that in the business
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of technology you have to think about
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what are you missing what is the
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research or customer feedback that you
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should be paying more attention to and
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how do you keep that piece of innovation
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very very high how do you make sure
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you're hiring the very best people and
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that kind of focus is has helped drive
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us forward through all the milestones
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the company has had certainly the
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Internet is is a great example of that
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we had to tear up our our plans and and
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step back and say well how do we how do
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we really embrace all that's good about
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the Internet and recognize some of the
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shortcomings and make sure we're leading
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the way in reducing what what it has
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held people away from the Internet
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Oh
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