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All right.
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So welcome to our first lecture in this topic where we are going to talk about market research.
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All right.
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So let's jump into our student workstation here.
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So here as I mentioned before you have the letter but also we have the documents that we need in these
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parts as well.
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So first of all let me tell you that market research is extremely important is it is a foundation of
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marketing whatever you want to do next.
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For example you want to do Facebook more marketing.
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You want to run ads on Google.
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You want to run ads on YouTube you want to do YouTube marketing whatever you want to do.
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If you don't do this a step if you make a lot of mistakes in your market research later you're going
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to have a lot of problem.
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You will work a lot.
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You will spend a lot of money but you don't get results.
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Why.
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Because here you didn't find the right answers.
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Now together we are going to learn how we can do a pro market research and find the answers that we
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really need.
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So later we don't make mistakes and have a better result in our marketing.
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So first of all in this part we are going to talk about market research so I'm going to open the document.
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You can.
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Same as me you can come here.
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Click on the market decision and it will open.
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So here I prepared a document here for you so you can use it.
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You can make a copy from it.
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First of all when you come here this is google document.
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It may ask you to sign in and it's not my website.
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It's not connected to me.
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It's Google.
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So if you haven't if you have a Google account you can sign in to a Google account.
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Then if you want to use this document you can do it by coming here to files.
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See it right.
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You can't come here to 5:00 and make a copy rename it name select the name whatever you want and click
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Okay.
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And it will create a copy for yourself so you can edit it.
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You can write whatever you want inside it.
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It's just yours.
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You can see it and so on.
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All right.
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This version that you just clicked from my web site and jumped here.
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This is not editable for you.
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You can just view it and make a copy from it anyway.
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That was the first step.
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So here the first question that we have.
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The first question that we have to answer is what is our product or our Aneesh.
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Let's say you want to sell it for example treat the pen right.
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You can come here write down for example 3D pen right.
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Maybe right now just focus on one niche or one product.
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OK.
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If you have for example several products try to do a market and they're not close to each other.
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Try to do market research for each of them separately.
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Anyway you write down your product whatever it is let's say maybe it is an online
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online Photoshop course.
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Hey maybe it's whatever it is.
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Hey maybe you want maybe you don't have a product.
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Want to focus on a niche right.
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Maybe you want to do marketing for or let's say for a cafe right.
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You can write it here.
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This is the first step.
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The second step We have to find who and what are the top five best companies or products in this field.
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For example if I want to sell 3D pen I must know who are the top five best seller in this market.
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What are they selling.
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What is their product.
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What is the difference between their product.
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With my we will go three together.
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But right now we we must only find the top five sellers company's product.
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OK whatever.
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So.
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And also after that we have the same question but for the war's top five wars.
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So let's practice together right.
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For example let's say I want to sell 3D pen right.
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I'm going to come.
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You can search it so spread in different platforms on Google for example.
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Depend on Amazon on eBay on Walmart on the places that you can find more information about these kinds
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of products.
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For example if you want to search for a cafe or if your market is hotels for example you can.
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For hotels you can search on booking dot.com right for cafe.
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You can search on Yelp dot com right.
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You should make a research and find venture on which platforms you can gather this information and make
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your research.
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So I just search and Google.
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There are some for example a link from Amazon came.
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There are some blogs here but the best place to search for a product like this is Amazon.
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So let's go for Amazon here and then write down 3D pan and while several suggestions come right.
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So on what elements you have to pay attention here.
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First of all when you come here it is sorted by feature.
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Right.
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It generally shows you the top ones by.
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So if you want to find divorce you have to go to the final pages.
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Right.
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So here you have to pay attention to the reviews.
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And usually it won't show how many items they have sold in this for example on Amazon.
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They won't show it I think.
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But on some platforms like for example in auto market they show how many items they have sold.
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Anyway if you can gather those kinds of information with how much money they have made it's perfect
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if not pay attention to the reviews.
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So let's go through the products and see what we can find here.
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As you can see these they don't have a lot of reviews.
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So we cannot depend on them.
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We cannot make sure that they are good or bad.
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We have to try to look for the ones that help that has a lot of Libya's for example.
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So this one as you can see it is Amazon's choice and it has for almost 500 reviews.
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All right.
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So this can be a good choice.
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Let me open it in another page.
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If we go take a look at here it can also show us if we can find some.
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For example the best seller.
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Right now it's not in the first place.
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Let's.
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We are.
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You have to spend some time looking through the products until you find the top ones OK.
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If you spend just something about 30 minutes to one hour you can get familiar with the places with the
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products available here.
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Amazon and you can find the top ones.
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Right now it's not showing exactly what we need to see here.
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Let's take a look at the one that we've found already.
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So this is Amazon's choice about 40 dollar.
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And let's take a look at reviews to see about 72 percent of people gave five a store so it should be
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a very good price die.
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And while people are happy with it.
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Right.
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So what you have to do you can save the link or for example take a part off the name of this product.
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Come here.
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OK.
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It's a little bit big.
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Let me decrease the size and this is the name of the product.
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And what we need here.
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So later we can find it easier.
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Here's the link of it.
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So I'm going to insert the link and every time that I want to come back take a look at this product
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to learn more about it to make a research about this product.
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I have it here.
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So this was one of the top products that we found.
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You can search more about it.
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There are some suggestions here that Amazon sometimes show.
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Right now we are in reviews.
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Sometimes the show some other product products similar to this one.
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And you can go through them.
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OK.
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So this was for a 3D pen for example.
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Let's talk about online Photoshop course.
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OK.
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For for example for something like this you have to go to somewhere like huge right.
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So when we come here we can come and search for Photoshop and well again here it's a to show the top
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wants first.
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It usually search engines usually work this way.
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So we have to open them go through them and maybe we can find a good product here.
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For example this one has seventy to seventy four thousand students 10000 reviews.
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The average reviews 4.5 so it's good right.
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It's a good product.
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We can save it for example.
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This is the name can come back here.
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Let's move this phone to avoid this problem of the tax.
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You can when you copy and paste it.
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You can pace it here in the search bar again select all and copied this tax.
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So it appears here with no additional typography.
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Right.
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So that's at the link.
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And this is the link that's come here and apply later.
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We are going to analyze all of these products.
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We are going to find out why they are the best buy they are the worst.
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So let's take a look at one of the products here that let us find one candidates for our war list.
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So let's come down usually you have to go to the final pages.
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Right.
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So we are in the final page but the topic is not connected.
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Let's go ahead and
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these are not even connected to photos of some of the so you have to spend some time searching for it.
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One quick tip to give you for example you are right.
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We are right now in the page 228.
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Maybe you want to check out the page 200 but it's difficult right.
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If you pay attention here at the top in your U.R.L. you can just selected and change this to 200 press
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enter and you will go to the page 200.
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Right.
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So let's see what do we have here.
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These are some for example.
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This one at a photoshop S.C..
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The average is not that bad but it's on page 200.
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So there should be some reasons usually finding the.
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It's it take some time because you have are a lot of them.
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Let me go.
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Let me be more specific.
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Photoshop change.
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Hey I can't find the cause here with low results.
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Let's go to the page for let's see what we can see here.
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I'm trying to find something with low review for example.
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This is how to change and fix any color in photoshop.
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It's very specific about some topic.
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It's not generally how to learn Photoshop but you see it has seven ratings and the average is three
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point eight.
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So we can come here we can take a look at even Louis that it has 4000 students.
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This is a bad result anyway.
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For example we can again take the name from here and take the name bring it here take the address come
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here pasted it.
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So this way we can create our list of top five best and top five floors.
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Now on the next part which is about market analyzation we are going to analyze these products find out
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what good things that they have what bad things that they have.
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And we are going to learn more about it.
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But anyway for now for this lecture if you have if you know what is your what is your topic What is
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your niche.
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Come here make a copy for yourself and make a visit.
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It's usually take something between 30 minutes to up to two hours because later you have to spend more
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time on it because it is important.
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As I said if you find the right or the wrong answer here later you will have problems in your marketing
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you won't get the result that you really are looking for.
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So spend some time here find the five best product or companies and also find the five laws companies
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or products usually the worst one is a little bit harder.
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As I said there are a lot of competition for this one.
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So it usually takes some time but you don't need to exactly go for the worst one.
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You just need to find bad examples.
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OK there for example is Cafe.
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Well there are thousands of cafes that you can find and are not selling good there.
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Underline to go broke.
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Right.
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So you don't need to find the lowest of them but you just need five examples.
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All right.
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So do that if you can right now and on the next part we are going to learn how we can analyze this.
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I will keep these two examples so we can complete our next lecture using these two examples.
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All right.
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So that was all for this lecture if you have any questions right now for me and I will see you in the
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next one.
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