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NARRATOR: Patrizia Gucci
was unapologetically drawn
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to power and wealth.
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PHILIPS: She was
kind of flamboyant
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and over-the-top.
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[mid-tempo dance music plays]
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[gunshot] NARRATOR:
But when her husband
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was shot and killed, she
learned a valuable lesson.
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REPORTER: The heir to
the Gucci fashion empire
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was gunned down.
PHILIPS: Even if it
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incriminated her,
it was almost like
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she was laughing in
the face of justice,
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in the face of the
media, in the face
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of the Gucci family.
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NARRATOR: She learned how
to get away with murder.
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- Patrizia was born
on December 2, 1948.
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She was the love child
of a trucking baron and a waitress.
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PHILIPS: She was born
in a small village outside of Milan.
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She had a very
simple life,
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until her mother married
a man who was wealthy.
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That man adorned her with gifts.
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Mink coats and fast cars.
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NARRATOR: As a young girl,
one of Patrizia Reggiani's biggest ambitions
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was to marry up.
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- She started
making her way
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across the rich-kid
party circuit in Europe.
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PHILIPS: She had a very
flamboyant, extravagant...
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style, and she was
often ridiculed
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because of
that style.
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AZARI:
At the age of 21,
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she met Maurizio Gucci.
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They were both
at a party.
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PHILIPS:
Maurizio went up
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to Patrizia and said
that she favors Liz Taylor,
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and she responded,
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"Trust me. I'm
much better."
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♪ You walk a walk
that speaks to me... ♪
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NARRATOR: Maurizio Gucci was
one of the heirs to the Gucci empire,
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a leather goods company
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that had amassed
unprecedented cultural capital
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and embodied the height of
Italian society and luxury.
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♪
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- Maurizio was
the only son
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of Rodolfo.
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Together,
they owned
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50% of the company.
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DWYER: Maurizio was
immediately taken with Patrizia.
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When he made it clear
that he wanted to marry her,
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his father really discouraged
the relationship.
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She just wasn't of the social
class that the Guccis were.
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PHILIPS: But three years
later, at the age of 24, they got married.
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Patrizia and Maurizio had
this very lavish life,
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a very full life,
and Patrizia really took to it.
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Maurizio immediately bought
multiple properties all over te world.
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NARRATOR: Their home
base was in Milan, Italy,
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and Maurizio
bought properties
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in New York City and
Saint Moritz, Switzerland,
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making room for
their growing family.
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In 1976,
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they had their first
daughter, Alessandra,
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and in 1981, their
second daughter, Allegra.
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After the birth of
their second daughter,
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the family finally accepted
Patrizia as one of their own.
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Their life was full, and
Maurizio showered Patrizia with gifts,
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including a
200-foot yacht.
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GITTARDI: He was a
billionaire, Maurizio Gucci, billionaire!
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I think it was impossible
for him to know how much money he has.
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You can imagine?
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- The couple hung out
with people like...
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Jackie Onassis Kennedy,
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Audrey Hepburn.
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They were socialites.
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They were the rich and famous
of Italy and the fashion world.
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DWYER: At the height of their
marriage, Patrizia Gucci was known
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as Lady Gucci around Milan.
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She liked walking
around, wearing hundreds
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of thousands of dollars' worth
of diamonds.
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AZARI: She wore
Gucci head to toe.
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That was something
that, you know, was...
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was very much intertwined
with her identity.
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She was a brand
ambassador.
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PHILIPS:
Patrizia really felt
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like Gucci was her
company as well.
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NARRATOR: In the Gucci
family, it was frowned upon
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to have wives work at the
company, but Patrizia saw an opportunity.
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- Maurizio was not
very business-savvy.
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DWYER: He was never the most
aggressive businessperson
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in the Gucci family.
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- Maurizio seemed
to always listen
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to Patrizia.
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DWYER: She was pushing him to
be a little bit more aggressive.
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- She sharpened
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Maurizio's claws
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into building a franchise out
of Gucci, and even though it really
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cheapened the brand,
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she didn't care, because it
was bringing in more money.
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PHILIPS: When Maurizio's
father died, Maurizio gained full 50% control
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of the Gucci company.
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NARRATOR: In an effort
to take over fully,
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Maurizio began an
aggressive campaign
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to force his relatives out
of the family business.
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PHILIPS:
That's when
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he started to not listen
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to Patrizia.
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It was a big
slap in the face
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for her.
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Maurizio started to
distance himself from her.
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- He had affairs,
and he wouldn't come home,
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so the marriage between
Patrizia and Maurizio
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kind of begins
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to unravel.
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And in December of 1985,
Maurizio packs his bag and leaves.
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This made Patrizia
very angry.
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NARRATOR: Patrizia swore
she would get revenge.
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[gunshot]
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And she would.
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