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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,300 --> 00:00:01,919 I want to do a quick overview so 2 2 00:00:01,920 --> 00:00:03,749 that everybody is on the same page here. 3 3 00:00:03,750 --> 00:00:05,519 So just want to say this so 4 4 00:00:05,520 --> 00:00:08,099 the way that shopping on the Internet in 5 5 00:00:08,100 --> 00:00:09,950 the United States works is 55 6 6 00:00:10,290 --> 00:00:12,359 percent of all online searches start at the Amazon 7 7 00:00:12,360 --> 00:00:12,610 search bar. 8 8 00:00:13,230 --> 00:00:14,789 And so essentially if 9 9 00:00:14,790 --> 00:00:16,140 people are looking on the internet for a product 10 10 00:00:16,141 --> 00:00:17,500 they're going to Amazon. 11 11 00:00:17,950 --> 00:00:19,919 And what makes it so great compared to everywhere 12 12 00:00:19,920 --> 00:00:21,689 else on the Internet is that it 13 13 00:00:21,690 --> 00:00:23,530 has a 14 14 00:00:24,480 --> 00:00:25,569 74 percent conversion rate among prime members which is 15 15 00:00:25,570 --> 00:00:26,990 bananas 16 16 00:00:27,100 --> 00:00:29,009 because the average conversion 17 17 00:00:29,010 --> 00:00:30,629 is three point three 18 18 00:00:30,630 --> 00:00:32,219 two percent for most 19 19 00:00:32,220 --> 00:00:33,859 e-commerce Web sites so 20 20 00:00:33,860 --> 00:00:35,199 when people are coming here they're ready to buy. 21 21 00:00:35,200 --> 00:00:37,079 They're not searching for like to 22 22 00:00:37,080 --> 00:00:38,510 you know solve problems. 23 23 00:00:38,600 --> 00:00:39,419 They know what their problem is 24 24 00:00:39,420 --> 00:00:41,000 and they're looking for the solution. 25 25 00:00:41,360 --> 00:00:42,489 And that's why it's so powerful 26 26 00:00:42,490 --> 00:00:44,009 and even among non prime 27 27 00:00:44,010 --> 00:00:45,560 members it's 13 percent 28 28 00:00:45,580 --> 00:00:47,149 and there's over 100 million prime 29 29 00:00:47,150 --> 00:00:48,769 members in the U.S. you sell selling 30 30 00:00:48,770 --> 00:00:50,330 products on the Internet in the United States. 31 31 00:00:50,380 --> 00:00:51,970 You got to be on Amazon. 32 32 00:00:53,730 --> 00:00:55,619 So there's 33 33 00:00:55,620 --> 00:00:56,329 five hundred and sixty two million products on Amazon. 34 34 00:00:56,330 --> 00:00:57,669 I was there as of earlier this year. 35 35 00:00:57,670 --> 00:00:59,609 It's probably a lot more a 36 36 00:00:59,610 --> 00:01:01,439 lot of people think that's like oh no there's 37 37 00:01:01,440 --> 00:01:01,690 no room for more. 38 38 00:01:02,590 --> 00:01:03,709 There's plenty of room for more. And you guys all learn 39 39 00:01:03,710 --> 00:01:05,639 throughout this course how 40 40 00:01:05,640 --> 00:01:06,560 we find those good opportunities. 41 41 00:01:06,970 --> 00:01:08,719 But with five hundred and 42 42 00:01:08,720 --> 00:01:10,529 sixty two million products Amazon it's like that what's 43 43 00:01:10,530 --> 00:01:12,529 the problem. So when somebody looks up a word 44 44 00:01:12,530 --> 00:01:14,159 how do 45 45 00:01:14,160 --> 00:01:15,500 they decide what to show was pretty easy. 46 46 00:01:15,780 --> 00:01:16,600 This is literally it. 47 47 00:01:16,870 --> 00:01:19,379 So what sells what 48 48 00:01:19,380 --> 00:01:20,030 sells. 49 49 00:01:20,220 --> 00:01:21,719 So but what what do you mean what 50 50 00:01:21,720 --> 00:01:22,970 sells. Well what sells. 51 51 00:01:23,080 --> 00:01:24,959 When people look at pet gloves Amazon 52 52 00:01:24,960 --> 00:01:26,489 says well when people look at pet 53 53 00:01:26,490 --> 00:01:28,499 gloves what 54 54 00:01:28,500 --> 00:01:29,372 are the best selling products for pet gloves. 55 55 00:01:30,590 --> 00:01:32,009 And that's pretty much as simple as it goes. 56 56 00:01:32,010 --> 00:01:34,709 At the end of the day there's 57 57 00:01:34,710 --> 00:01:34,960 some other factors. 58 58 00:01:35,560 --> 00:01:37,739 But this is pretty much 90 59 59 00:01:37,740 --> 00:01:39,599 percent of everything that the way the Amazon 60 60 00:01:39,600 --> 00:01:41,909 algorithm works is just what's 61 61 00:01:41,910 --> 00:01:44,069 the best selling stuff. They give 62 62 00:01:44,070 --> 00:01:46,589 a new chance to the new products and you guys learn 63 63 00:01:46,590 --> 00:01:46,949 everything about how to launch products and whatnot 64 64 00:01:46,950 --> 00:01:47,570 throughout it. 65 65 00:01:47,880 --> 00:01:49,409 So why 66 66 00:01:49,410 --> 00:01:50,120 does it show what sells the best. 67 67 00:01:50,350 --> 00:01:51,449 Because the main concept 68 68 00:01:51,450 --> 00:01:53,069 with Amazon is 69 69 00:01:53,070 --> 00:01:54,659 that customers are 70 70 00:01:54,660 --> 00:01:55,229 the number one important thing. That's how they built 71 71 00:01:55,230 --> 00:01:56,789 their entire platform is 72 72 00:01:56,790 --> 00:01:58,799 by being the best the most customer 73 73 00:01:58,800 --> 00:02:00,189 centric business in the world. 74 74 00:02:00,190 --> 00:02:01,119 And they do always 75 75 00:02:01,120 --> 00:02:03,479 and just everything to 76 76 00:02:03,480 --> 00:02:04,220 make the customer happy. 77 77 00:02:04,310 --> 00:02:06,199 That's why you know if you've ever used Amazon 78 78 00:02:06,200 --> 00:02:07,100 you love it. 79 79 00:02:07,280 --> 00:02:10,520 So by doing this by showing 80 80 00:02:10,860 --> 00:02:11,430 the ones that people are most likely to buy when they 81 81 00:02:11,431 --> 00:02:12,949 search. That's good because 82 82 00:02:12,950 --> 00:02:14,729 that when people are 83 83 00:02:14,730 --> 00:02:15,990 looking for something they're coming there to buy 84 84 00:02:15,991 --> 00:02:17,669 something. So they 85 85 00:02:17,670 --> 00:02:18,590 obviously want to show what sells the best. 86 86 00:02:19,090 --> 00:02:20,639 And so we'll show you how 87 87 00:02:20,640 --> 00:02:22,310 to find good products and the right ways to do it. 88 88 00:02:22,610 --> 00:02:25,580 So but one other 89 89 00:02:25,590 --> 00:02:27,779 concept to quickly note here is that people 90 90 00:02:27,780 --> 00:02:29,279 look through keywords as we 91 91 00:02:29,280 --> 00:02:29,780 mentioned before. OK. 92 92 00:02:30,580 --> 00:02:31,730 So what is a keyword. 93 93 00:02:32,520 --> 00:02:34,079 Essentially what a keyword is is this 94 94 00:02:34,080 --> 00:02:35,919 will be used throughout the course is 95 95 00:02:35,920 --> 00:02:38,039 just a basically what are 96 96 00:02:38,040 --> 00:02:38,219 people typing in. 97 97 00:02:38,220 --> 00:02:39,699 So like pet glove 98 98 00:02:39,700 --> 00:02:41,429 is search 99 99 00:02:41,430 --> 00:02:42,279 term technically 100 100 00:02:42,280 --> 00:02:43,859 and 101 101 00:02:43,860 --> 00:02:44,999 it consists of two keywords pet 102 102 00:02:45,000 --> 00:02:46,580 and glove. 103 103 00:02:47,270 --> 00:02:49,049 So when I use keyword 104 104 00:02:49,050 --> 00:02:51,119 throughout the course I 105 105 00:02:51,120 --> 00:02:52,640 mean I might be saying this is the keyword. 106 106 00:02:53,360 --> 00:02:54,869 But I also you know search 107 107 00:02:54,870 --> 00:02:57,509 terms are essentially basically 108 108 00:02:57,510 --> 00:02:59,839 multiple keywords put 109 109 00:02:59,840 --> 00:03:00,090 together. 110 110 00:03:00,880 --> 00:03:04,000 But basically you don't it's 111 111 00:03:04,290 --> 00:03:06,989 not that big of a difference when I use keywords just 112 112 00:03:06,990 --> 00:03:07,809 think of what people are typing in 113 113 00:03:07,810 --> 00:03:09,779 and the only time it 114 114 00:03:09,780 --> 00:03:10,859 gets a little bit different is when we're making a 115 115 00:03:10,860 --> 00:03:11,330 listing 116 116 00:03:12,070 --> 00:03:14,189 but you don't need to worry about any 117 117 00:03:14,190 --> 00:03:16,620 of that right now. So everybody's 118 118 00:03:16,710 --> 00:03:18,379 going on Amazon and they're looking through keywords 119 119 00:03:18,380 --> 00:03:20,000 everybody goes to Amazon to buy. 120 120 00:03:20,590 --> 00:03:22,229 So there's 121 121 00:03:22,230 --> 00:03:22,800 a lot of products on there. 122 122 00:03:22,970 --> 00:03:25,059 What are our main goal is is 123 123 00:03:25,060 --> 00:03:26,310 to find where there's these good markets 124 124 00:03:26,311 --> 00:03:28,409 and opportunities to go 125 125 00:03:28,410 --> 00:03:30,149 into. So what we do though 126 126 00:03:30,150 --> 00:03:31,709 to do that is 127 127 00:03:31,710 --> 00:03:33,299 we use product research tools 128 128 00:03:33,300 --> 00:03:35,399 and some other tools so 129 129 00:03:35,400 --> 00:03:37,169 basically what I use throughout the course you'll 130 130 00:03:37,170 --> 00:03:38,209 see me using helium 10 131 131 00:03:38,210 --> 00:03:40,139 and viral launch those are 132 132 00:03:40,140 --> 00:03:41,030 my favorite tools. What do they do. 133 133 00:03:41,880 --> 00:03:43,979 They allow us to see the sales so 134 134 00:03:43,980 --> 00:03:45,719 we can go to a if we type in a 135 135 00:03:45,720 --> 00:03:47,609 search term or keyword. 136 136 00:03:47,610 --> 00:03:50,520 You know I'll be saying those synonymously 137 137 00:03:50,640 --> 00:03:51,919 essentially we can go. 138 138 00:03:51,920 --> 00:03:53,909 And it shows 139 139 00:03:53,910 --> 00:03:56,009 the products that show up for it and then this 140 140 00:03:56,010 --> 00:03:57,320 will tell us how much each one is selling. 141 141 00:03:57,420 --> 00:03:59,249 So this is per month per 142 142 00:03:59,250 --> 00:04:00,080 month per month. 143 143 00:04:00,300 --> 00:04:01,940 So that's how that works. 144 144 00:04:02,570 --> 00:04:04,799 The same thing with viral launch it shows the 145 145 00:04:04,800 --> 00:04:05,050 same thing. 146 146 00:04:05,750 --> 00:04:07,289 These are different things 147 147 00:04:07,290 --> 00:04:08,659 that I typed in here. Actually I just pulled them 148 148 00:04:08,660 --> 00:04:09,169 off Google. 149 149 00:04:09,170 --> 00:04:10,010 I'm not gonna lie. 150 150 00:04:10,040 --> 00:04:11,750 It was yeah. 151 151 00:04:12,500 --> 00:04:14,999 So the other thing that they do is 152 152 00:04:15,000 --> 00:04:16,230 they help us find products. And that's what's kind of 153 153 00:04:16,231 --> 00:04:17,958 cool. So once you guys learn 154 154 00:04:17,959 --> 00:04:19,708 criteria of 155 155 00:04:19,709 --> 00:04:21,449 what to look for or you already know what you're 156 156 00:04:21,450 --> 00:04:23,579 looking for these help us you know kind of expand 157 157 00:04:23,580 --> 00:04:25,020 out and see OK. 158 158 00:04:25,050 --> 00:04:27,139 Well I want to buy a product you 159 159 00:04:27,140 --> 00:04:28,410 know kind of this category that meets these kind of 160 160 00:04:28,411 --> 00:04:29,030 needs. 161 161 00:04:29,560 --> 00:04:31,529 That's what the product finders are 162 162 00:04:31,530 --> 00:04:33,779 for. And then we 163 163 00:04:33,780 --> 00:04:34,450 want to see the keyword volume. 164 164 00:04:35,150 --> 00:04:36,719 So basically since we've determined Amazon 165 165 00:04:36,720 --> 00:04:39,920 is literally built off of how 166 166 00:04:40,590 --> 00:04:41,130 many people are looking up that word and everybody goes 167 167 00:04:41,131 --> 00:04:42,560 to Amazon they type in a word. 168 168 00:04:42,900 --> 00:04:45,059 So being able to see how 169 169 00:04:45,060 --> 00:04:47,399 many people are typing in what words is 170 170 00:04:47,400 --> 00:04:49,429 very valuable. So I love keyword terms. 171 171 00:04:49,430 --> 00:04:50,909 So if you're wondering why I 172 172 00:04:50,910 --> 00:04:53,369 use two they 173 173 00:04:53,370 --> 00:04:53,620 both have different functionalities 174 174 00:04:54,010 --> 00:04:56,670 but when you're getting started you 175 175 00:04:56,970 --> 00:04:59,309 can choose which one. So helium 10 is tends 176 176 00:04:59,310 --> 00:05:00,280 to be heavier on keywords 177 177 00:05:00,320 --> 00:05:02,099 and viral launch tends to be heavier 178 178 00:05:02,100 --> 00:05:03,800 on finding products 179 179 00:05:03,950 --> 00:05:05,849 but you can find products through keywords 180 180 00:05:05,850 --> 00:05:07,529 you guys figure it out through the course 181 181 00:05:07,530 --> 00:05:09,179 and see which one you like to use 182 182 00:05:09,180 --> 00:05:09,920 the best. 183 183 00:05:10,050 --> 00:05:11,549 I just happened to use both of 184 184 00:05:11,550 --> 00:05:13,310 them because I go very in-depth 185 185 00:05:13,350 --> 00:05:14,879 with the data. The reason why we need to 186 186 00:05:14,880 --> 00:05:16,529 use these tools is that Amazon 187 187 00:05:16,530 --> 00:05:18,249 doesn't provide any tools to 188 188 00:05:18,250 --> 00:05:19,009 us sellers. 189 189 00:05:19,010 --> 00:05:20,609 Unfortunately they take 190 190 00:05:20,610 --> 00:05:22,259 all the data and they hoard it didn't 191 191 00:05:22,260 --> 00:05:22,979 want to give it to us. 192 192 00:05:22,980 --> 00:05:24,629 They don't want to tell us what people are 193 193 00:05:24,630 --> 00:05:25,289 looking for 194 194 00:05:25,290 --> 00:05:26,880 and how much products are selling. 195 195 00:05:26,910 --> 00:05:28,439 But luckily these tools have found 196 196 00:05:28,440 --> 00:05:29,969 ways to see very 197 197 00:05:29,970 --> 00:05:31,679 accurately how much products 198 198 00:05:31,680 --> 00:05:33,359 are selling they're off by a little bit 199 199 00:05:33,360 --> 00:05:35,210 but they're very very close 200 200 00:05:35,220 --> 00:05:37,229 and then also to see exactly 201 201 00:05:37,230 --> 00:05:38,729 how many people are looking up 202 202 00:05:38,730 --> 00:05:40,409 each word per month so 203 203 00:05:40,410 --> 00:05:41,990 they're very valuable tools. 204 204 00:05:42,210 --> 00:05:43,799 If Amazon were to give 205 205 00:05:43,800 --> 00:05:45,509 these to us I would tell us to use those 206 206 00:05:45,510 --> 00:05:47,060 but Amazon is a hoarder. 207 207 00:05:47,370 --> 00:05:49,169 So basically our product 208 208 00:05:49,170 --> 00:05:50,819 research overall we 209 209 00:05:50,820 --> 00:05:52,280 look up for words 210 210 00:05:52,470 --> 00:05:54,359 and then we want to see 211 211 00:05:54,360 --> 00:05:55,670 what are the sales. 212 212 00:05:56,220 --> 00:05:57,809 OK. And then we want to find 213 213 00:05:57,810 --> 00:05:58,589 products 214 214 00:05:58,590 --> 00:06:00,209 and essentially that meet 215 215 00:06:00,210 --> 00:06:02,030 certain criteria for sales 216 216 00:06:02,130 --> 00:06:03,869 and certain you know what 217 217 00:06:03,870 --> 00:06:05,570 are the words that those sell through. 218 218 00:06:05,580 --> 00:06:07,169 So these tools help us do all 219 219 00:06:07,170 --> 00:06:08,810 of that. One other thing. 220 220 00:06:08,820 --> 00:06:10,469 Reviews are important tip 221 221 00:06:10,470 --> 00:06:11,630 for social proof 222 222 00:06:11,640 --> 00:06:12,689 and to get people to buy 223 223 00:06:12,690 --> 00:06:14,369 but reviews have no 224 224 00:06:14,370 --> 00:06:16,220 impact on ranking. 225 225 00:06:16,320 --> 00:06:18,239 So as we talked about earlier 226 226 00:06:18,240 --> 00:06:20,099 it's what sells best 227 227 00:06:20,100 --> 00:06:21,719 through these words 228 228 00:06:21,720 --> 00:06:23,279 not what 229 229 00:06:23,280 --> 00:06:24,860 it has the highest reviews 230 230 00:06:24,870 --> 00:06:26,300 because if you think about it 231 231 00:06:26,370 --> 00:06:27,059 the products 232 232 00:06:27,060 --> 00:06:28,949 with the most reviews would rank 233 233 00:06:28,950 --> 00:06:29,990 for everything 234 234 00:06:30,000 --> 00:06:31,649 and then no new products would ever 235 235 00:06:31,650 --> 00:06:33,209 show if reviews had an 236 236 00:06:33,210 --> 00:06:34,709 effect on rankings 237 237 00:06:34,710 --> 00:06:36,299 so to show you guys kind 238 238 00:06:36,300 --> 00:06:38,069 of a what we're gonna be looking 239 239 00:06:38,070 --> 00:06:39,209 for my criteria 240 240 00:06:39,210 --> 00:06:40,709 and everything and how I use these tools 241 241 00:06:40,710 --> 00:06:42,209 hands on and exactly 242 242 00:06:42,210 --> 00:06:43,129 what I'm looking for. 243 243 00:06:43,130 --> 00:06:44,849 But if you go ahead we have links 244 244 00:06:44,850 --> 00:06:46,379 down there in the description for 245 245 00:06:46,380 --> 00:06:48,410 this to get some discounts on these tools 246 246 00:06:48,540 --> 00:06:50,249 and yeah I'll be using throughout the course 247 247 00:06:50,250 --> 00:06:51,809 you could choose one of them you could choose 248 248 00:06:51,810 --> 00:06:53,339 both but you probably just 249 249 00:06:53,340 --> 00:06:54,380 need one of them 250 250 00:06:54,600 --> 00:06:56,159 but you'll see the benefits of both 251 251 00:06:56,160 --> 00:06:57,059 of them throughout the course. 252 252 00:06:57,060 --> 00:06:59,100 So yeah on to the next 19447