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Hey! Yeah, I'm talking to you.
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Do you understand why it is
that people are so deeply enthralled...
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with gold, diamonds, and precious jewels?
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-Stocks are out and jewelry's in.
-Bling it on!
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The global jewelry marketis worth almost 300 billion dollars.
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A figure that's likely, by the year 2035,to more than double.
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Might it be the glamour,
the glitziness, the sparkle?
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Are we just showin' off,or could there be something meaningful
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that's buried deep beneath the surface?
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We're talking about jewelry.
I'm Jeff Goldblum.
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Howdy, ma'am.
We're here in Houston on a hot, hot day
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to meet the King of Bling,
as he calls himself, Johnny Dang.
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He's the jeweler to some big,big stars,
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and Dang's creationshave helped define the way
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that so-called "bling"is worn in popular culture.
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Myself where I stand, the truth is,
tactilely, I like to have nothing.
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I like to be naked.
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And speaking of which, I've never tried
any of these teeth things.
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But you know,
I'm of a changing, fluid mentality.
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But we've got a special golden ticket,
and we're... we're going inside.
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Where I come from,it was always impolite to say,
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"Hey, how much money you got?"Or, "How much did you pay for that?"
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Don't show off!
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I never wanted to spendall that much money
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on a piece of jewelry, anyway.
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My God, Johnny Dang!
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Don't move a muscle. Don't get up.
I know you're in the middle
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- of an important deal.
- Yeah.
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Hi, how are you?
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- You're getting a grill?
- Yes.
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Yes.
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Have another reason to smile.
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This is the first time
I've been in this room. This is crazy!
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It's like,
you ever see the movie Scarface?
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-Yes.
-He's like Tony Montana.
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- He's like Tony...
- But a lot nicer?
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But nicer? Well, I don't know. I mean.
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You know.
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Johnny Dang, congratulations.
You've made another sale.
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Appreciate it.
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-Thank you.
-Thank you so much.
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- Excuse me. Thank you.
- Yeah, well, grills...
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This is your... this is your specialty?
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Grills! How did that happen?
Why did you become...
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- You were?
- Yes.
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So why do we like it? Do we like it
'cause everybody else is wearing it
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or there's really something
about shiny, shiny things?
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Yeah. Very shiny.
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Right, right.
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Yeah.
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I guess so. I guess so.
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And they really like it.
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I do it with easeSo they think that it's easy
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Grills explodedinto the hip-hop mainstream
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all thanks to one particular rapperright here in Houston,
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and I'll be jingoedif we didn't track him down.
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Paul Wall.
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-Yes, sir.
-That's your rapper name,
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-somebody told me.
-That's my rapper name, yeah! Yup.
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Now, you've got... Look at those grills!
Do you see his...
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Let me see. Look at that!
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-Well, how about that?
-Yes, sir.
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-You are something!
-We call this the "disco ball."
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-Disco ball?
-Yeah.
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- We call this the disco ball.
- Sure, disco ball.
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Could you do a little bit
of Texas rap right now, ready?
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Five, six, seven, eight. Go.
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What it do babyIt's the Iceman Paul Wall
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I got my mouth lookingSomething like a disco ball
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I got the diamondsAnd the ice all hand-set
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I could cause a cold frontIf I take a deep breath
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-Yes, sir.
-Jeez, you are fantastic.
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And you started him out, Johnny Dang.
You were the first rapper,
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and you brought
all the other rappers here.
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Yeah, yeah,
I was like a walking billboard.
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I'm like a walking billboard.
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So, of course, you know, me coming up
in my career as an entertainer or rapper,
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all the other rappers are like,
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"Man, hold up. How come your grill
looks different than mine?
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"Let me get in on that,
let me get one of your grills like that.
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"Who made your grill?"
"My boy Johnny Dang."
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You ever get any problems from guys,
from people, who are, like,
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don't have much money
for one reason or another.
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And they go, "Hey,
you're showing off too much.
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-"How come you're rich? And what..."
-Yeah.
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-"Couldn't I have some of that money?"
-Yeah.
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"Shouldn't we equalize all the wealth?"
You ever hear that?
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We definitely should, but my response is
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what encouraged me
was to see people shining
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who worked hard for it,
went out there and got it.
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They had adversity,
but they overcame it.
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That's what inspired me
to go out and do it.
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So, hopefully, this will be used
as some type of inspiration
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for those who don't have it.
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-If they want it, they use it.
-I see.
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All right, let me show you the factory.
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- Setting diamonds like this.
- Right.
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Wait a minute. Wait a minute.
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Whose teeth?
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That's Beyoncé's teeth?
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This is Beyoncé's teeth!
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Hey! She's got little, tiny teeth!
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Look how tiny.
Well, she's a delicate creature.
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Look at my big horse teeth compared.
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Her husband is Jay-Z.
Wait a minute, Mr. Will Smith. I know him.
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Look at that. Justin Bieber?
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Our attraction to this shiny stuffis nothing new.
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And who likes graphics?Okay, now listen up.
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The story goes that somebody came upwith that word "bling"
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to refer to...
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...the sound of lighthitting a shiny object.
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Ding. Ding
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Grills might seem likea modern phenomenon,
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but, their roots go way, way back.
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Sources claim that decorated teethcan be traced back to at least 2500 BC,
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thanks to the discoveryof ancient Egyptians
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who got buriedwith their gold teeth thingamajigs.
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And around the eighth century AD,the Mayans put precious stones
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right into their enamels.
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Ouch!
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When we examine the originof jeweled-up teeth,
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one thing seems to remain constant,what they might symbolize.
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Power, status, and wealth.
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When you put on earrings,or just a chain here or there,
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that could be simple adornment.
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But grills are a statementthat's kinda in your face.
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You know, for the wearer and the onlooker.
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I'm not opposed to doing things
to my teeth.
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But my question is this.
What's it feel like when you...
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My gosh!
Okay. Now, let me see, wait a minute.
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-Wait a minute.
-Yeah, that's some...
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Holy cats!
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How much is this?
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Wait a minute.
Two hundred and fifty thousand dollars.
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So how do you make these things?
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It is?
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You-- really?
I don't know...
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-Well, if it... I'm not nervous.
-All right. So, you go...
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Now I'm getting nervous, okay.
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Okay, okay.
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Okay?
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Johnny Dang, you're a master!
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- That's me.
- See?
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I wonder if my wife would like it,
you know?
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If I surprised her and I said "sweetheart"
on one of our date nights, and I said...
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Dang! What a world!
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And, amazing.
Hey, I may have embarked
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on a deal to get a grill. Am I nuts?
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Wait till I tell my wife.
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I wonder if not everyone
is from this corner
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of the sensibility,
jewelry sensibility world.
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But there must be people who use jewelry,
and jewelry a-plenty,
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I'm imagining, for...
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other reasons.
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Deeper reasons.
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Jewelry, it's long been symbolicin the act of matrimony.
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Yes, sweet, sweet matrimony.
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And Indian culture takes thisto the next level, I should say.
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This is the groom. I had no idea.
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- How are you feeling, first of all?
- Excited!
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-I bet you are.
-Yeah.
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A little nervous.
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-Nervous, too?
-Nervous, yeah.
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There he goes.
Don't let me pester you anymore.
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I'm a privileged guestat this spectacular wedding.
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But I wanna see if there's moreto the wearing of precious jewels
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than just showin' off.
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Okay. Jeff, Jeff, enough with the posing.Hey!
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Let me see if I can get a ganderat the bride.
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Are you decent?
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-Is this a bad moment?
-No, it's not.
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-Haritha, I'm Jeff.
-Hi! It's so nice to meet you!
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Yes.
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Did you over... oversleep? What happened?
How are you feeling?
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I'm feeling okay. I got two and a half
hours of sleep. But that's okay.
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What were you doing? Bachelorette party.
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It was, like, the musical event
with dancing and...
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-Did you dance?
-...music. Yeah.
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-This is the greatest of all days.
-Yeah.
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You'll never forget it
as long as you live.
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I know. And this is really special
that you're here.
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-Me? Why me?
-Yeah!
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Because you're Jeff Goldblum!
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Your jewelry, what is going on
with your jewelry that...
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-Yeah.
-...symbolizes or makes you feel any way?
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Well, a lot of this jewelry is, like,
the ancient temple style of jewelry.
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With gold, you typically associate
with goddess Lakshmi, goddess of wealth.
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The bride is supposed to be adorned
with all these gold and jewelry.
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And that's kind of why I have
so many pieces
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- on me.
- I see. Tell me about these.
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So these are glass bangles.
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-Nice.
-They are from the city of Hyderabad
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in India, the old city where they sell
a lot of these,
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- bangles and...
- Yes.
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...they matched it to my outfit.
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Anything on your toes or...
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-or anklet... anklets?
-I have...
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I have anklets on.
I have the one right now.
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-It's silver.
-I'm glad I asked.
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Yeah, this is silver.
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-Silver.
-Yeah.
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-Yes.
-Do any of the other accoutrements
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have symbolism? Do they mean anything?
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This is the more subdued... It gives you
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-the very ancient temple feel.
-This is subdued?
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- Well, the... the tone... the tone.
- See, the bridal look is even brighter...
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Yeah. Well, I think it gives
the really traditional feel
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of the entire ceremony
with this kind of jewelry.
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-Thank you for letting us intrude.
-You're welcome.
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Each and every year,India hosts over ten million weddings,
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and they involve so much goldthat it influences the price
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of the global markets.
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Indian immigrantshere in the United States
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certainly haven't jettisonedany of that particular custom.
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Here she is!She's a lotus blossom. Radiant.
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There they are. There they are!
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Here we go! The exchange of malas,
India's version of the floral garland.
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Here given as a symbol of purity,beauty and love. That is so, so sweet.
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Having been here today,
I'm reminded of the jewelry
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that Emilie and I exchanged
on our wedding day.
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A day that I'll never forget.
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I had given her an engagement ring
a little bit before that.
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A... a cognac diamond,
if you ever heard of such a thing.
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And it sort of reminds her, she said,
of my hazel eye,
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in cognac-y in, color. She said,
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"Feels like you're always looking at me."
And she wants me to look at her.
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So it means something to us,
and I guess that's the point.
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Them... For these people today,
the bride and groom and everybody here,
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jewelry is not just opulent adornment,
superficial adornment,
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it means something culturally...
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and historically.
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It's a lovely thing. It's a lovely thing.
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Hey, here's a question.
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How can the jewelry that we wearimpact the way that we feel?
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Well, it's used to negotiate romanceand it's even obligatory gift-giving,
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and, as we know, it's adorned by royalty.
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But so much of their worthcomes down to the meaning
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that we humans have attributed to them.
239
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For instance,sapphires are said to be associated
240
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with helping the owner feel at easein social situations.
241
00:13:53,583 --> 00:13:57,587
Rubies are believed to increasethe leadership skills of the wearer
242
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and ward off negative energies.
243
00:13:59,797 --> 00:14:03,051
Look at Elizabeth, fresh as a daisy.She is...
244
00:14:03,343 --> 00:14:07,972
But there's one gem that we imagineis valuable above all the others.
245
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Look at her go, look at her go.
246
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So, we know that jewels can bea visual mouthpiece of the richie rich,
247
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but they can also havean important cultural significance.
248
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Here in Hipsterville, I'm meeting a guy
249
00:14:32,163 --> 00:14:35,375
who I'm toldhas a deeply personal connection
250
00:14:35,458 --> 00:14:38,920
to one particular diamondthat he simply adores.
251
00:14:41,089 --> 00:14:44,717
And you may be wondering what...what this may have to do with doggies,
252
00:14:44,926 --> 00:14:47,553
but, well, you'll see.You'll... you'll see.
253
00:14:48,346 --> 00:14:51,974
-My darling, may I have a seat with you?
-Very adorable.
254
00:14:52,058 --> 00:14:54,894
-Look. So, what's your whole name?
-My name is Jacob.
255
00:14:55,269 --> 00:14:56,729
Tell me your story.
256
00:14:56,813 --> 00:15:00,483
So, I had an amazing, amazing dog.
Her name was Miss Piggy.
257
00:15:00,566 --> 00:15:02,068
- Her name was what? Miss Piggy?
- Miss Piggy.
258
00:15:02,610 --> 00:15:03,820
-Miss Piggy.
-Miss Piggy.
259
00:15:04,320 --> 00:15:06,614
She had a lot of personality,
and she snorted...
260
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- like a pig.
- Snor... snorted like a pig.
261
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She was my angel for 12 years.
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For heaven's sakes, what a doll.
263
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And she was...
264
00:15:19,043 --> 00:15:20,962
-She was just everything to me.
-So sorry.
265
00:15:21,963 --> 00:15:24,924
You know, society doesn't always treat
an animal death
266
00:15:25,007 --> 00:15:26,509
the same as a human death and...
267
00:15:26,968 --> 00:15:28,970
it just really,
really took its toll on me.
268
00:15:29,053 --> 00:15:30,972
But the fact that I still I get to talk
about her...
269
00:15:32,181 --> 00:15:34,058
is incredible and it's a testament to her.
270
00:15:36,269 --> 00:15:38,187
I had already set up to have her cremated,
271
00:15:38,271 --> 00:15:39,939
'cause I wanted to keep her
with me forever.
272
00:15:40,440 --> 00:15:42,859
What... Yeah, what did you imagine
you'd do? Yes. Yes.
273
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-I could not believe this was possible...
-Yeah.
274
00:15:45,076 --> 00:15:47,405
...but I was able to turn her ashes,
275
00:15:47,530 --> 00:15:50,241
a small portion of her ashes,
into a diamond.
276
00:15:53,202 --> 00:15:56,539
Jacob discovered the worldof synthetic diamonds,
277
00:15:56,706 --> 00:15:59,542
where high-pressure heat technology
278
00:15:59,625 --> 00:16:03,588
mimics the geological processof diamond creation.
279
00:16:04,839 --> 00:16:07,466
So you found out about it,
and then you said, "I wanna work there."
280
00:16:07,555 --> 00:16:09,815
-I said, "I wanna work there."
-But you didn't work for them at the time.
281
00:16:09,886 --> 00:16:11,345
- Not at the time.
- Wait a minute,
282
00:16:11,429 --> 00:16:13,306
so you're holding in your hands now...
283
00:16:13,431 --> 00:16:15,057
-This is her diamond.
-You ever... You know that song...
284
00:16:15,224 --> 00:16:17,518
Diamonds are forever.
285
00:16:17,685 --> 00:16:19,353
- It's absolutely true.
- Right. Right.
286
00:16:19,729 --> 00:16:21,063
So, open it up.
287
00:16:22,190 --> 00:16:23,941
And that is Miss Piggy.
288
00:16:26,777 --> 00:16:28,946
I chose to make her a pink diamond
289
00:16:29,155 --> 00:16:31,032
because her name was Miss Piggy.
290
00:16:31,532 --> 00:16:33,159
Yeah, yeah. Pink, pink...
Right, like a pig.
291
00:16:33,242 --> 00:16:36,412
Had to be pink and she just...
it sparkles just like she did.
292
00:16:36,746 --> 00:16:38,581
And...
293
00:16:38,664 --> 00:16:41,751
Up, up, up, up. Look at that.
294
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- Yes, you're right, it sparkles...
- It came out amazing.
295
00:16:45,546 --> 00:16:46,589
So, how does it work?
296
00:16:46,756 --> 00:16:47,924
-How does... how does it work?
-Yeah.
297
00:16:48,007 --> 00:16:50,218
What do they do? 'Cause I never heard
of this in my life!
298
00:16:50,301 --> 00:16:51,677
We're all carbon-based lifeforms.
299
00:16:52,011 --> 00:16:53,763
- Yes.
- So when we pass,
300
00:16:53,971 --> 00:16:56,557
and there's still carbon in our ashes.
301
00:16:56,766 --> 00:16:58,017
- Yes.
- We got a visitor.
302
00:16:58,152 --> 00:16:59,560
-I like this, wait a minute.
-She wants to see...
303
00:16:59,644 --> 00:17:01,687
-Just a second. Okay.
-Wants to see the box.
304
00:17:02,063 --> 00:17:05,024
We are able to grow a diamond
inside a machine
305
00:17:05,107 --> 00:17:07,818
that replicates the Earth's mantle
with thousands of pounds of pressure
306
00:17:07,902 --> 00:17:09,153
and thousands of degrees of heat.
307
00:17:09,695 --> 00:17:12,865
And it's her carbon inside a growth cell,
308
00:17:13,241 --> 00:17:14,825
and basically, a diamond forms.
309
00:17:15,284 --> 00:17:17,995
There's the conversation about jewelry,
jewels, gems,
310
00:17:18,079 --> 00:17:19,997
and precious gems being valuable.
311
00:17:20,331 --> 00:17:23,334
We know how you must feel,
we got a sense of how you must feel,
312
00:17:23,501 --> 00:17:26,504
and the value that you place on this,
and how precious this is to you.
313
00:17:27,088 --> 00:17:30,675
Do you think this is every bit as much
or more precious...
314
00:17:30,758 --> 00:17:32,843
I mean, for me, it's priceless.
315
00:17:32,927 --> 00:17:35,137
I mean, it's more...
Like, there's not an amount of money
316
00:17:35,221 --> 00:17:37,640
that I could... I would part with this.
317
00:17:38,391 --> 00:17:41,394
So I don't know
that there's too many other jewels,
318
00:17:41,936 --> 00:17:44,313
you know, that we have in our home
that I can say that about.
319
00:17:44,730 --> 00:17:47,448
-Right.
-It's something that's truly unique.
320
00:17:47,525 --> 00:17:49,402
Yeah, you have given meaning to that
321
00:17:49,485 --> 00:17:51,779
out of your own real
and personal experience.
322
00:17:52,071 --> 00:17:54,907
-It's every bit as valid as anything...
-Absolutely.
323
00:17:54,991 --> 00:17:58,077
...says I, and I'll give you
a doctor's note to that effect.
324
00:18:04,500 --> 00:18:05,543
Dogs...
325
00:18:06,919 --> 00:18:08,462
become jewels...
326
00:18:09,714 --> 00:18:15,511
become a source of value and meaning
for sweet Jacob.
327
00:18:15,845 --> 00:18:17,972
The universe, a random place,
328
00:18:18,139 --> 00:18:22,977
but we ascribe and imbue it with meaning.
329
00:18:24,020 --> 00:18:27,189
Gee, I think that's interesting.
And that's what he's done with that...
330
00:18:27,940 --> 00:18:30,818
the value and the meaning
around that little pink diamond.
331
00:18:32,320 --> 00:18:34,405
- Whee!- There you have it.
332
00:18:34,614 --> 00:18:38,826
Trinkets and baublesdon't need to have any inherent value
333
00:18:39,076 --> 00:18:41,662
in order for usto have an attachment to them.
334
00:18:41,871 --> 00:18:45,041
But from whencedoes our attraction spring?
335
00:18:47,793 --> 00:18:49,795
It all has to do, apparently,
336
00:18:50,046 --> 00:18:53,799
with an associationthat's hardwired into our brains.
337
00:18:55,343 --> 00:18:58,095
The theory beingthat our primitive ancestors
338
00:18:58,179 --> 00:19:00,723
were first drawn to sparkly things
339
00:19:00,890 --> 00:19:04,143
in the form of sunlightglinting off liquid...
340
00:19:05,811 --> 00:19:08,939
and that shine led them to their lifeline,which was,
341
00:19:09,398 --> 00:19:10,650
that's right, water.
342
00:19:10,941 --> 00:19:11,984
Water.
343
00:19:14,153 --> 00:19:18,491
Our Paleolithic forebearers were knownto enhance their cave paintings
344
00:19:18,574 --> 00:19:20,451
with bright mica flakes.
345
00:19:22,244 --> 00:19:26,374
And Neanderthals adorned themselvesin reflective face paint.
346
00:19:28,542 --> 00:19:31,545
And ever since then,from the wrappers around our candy
347
00:19:31,712 --> 00:19:33,089
to the clothes that we wear
348
00:19:33,255 --> 00:19:35,675
to the jewels that we cramonto our bodies,
349
00:19:35,800 --> 00:19:37,968
Homo sapiens have been finding ways
350
00:19:38,052 --> 00:19:41,389
to tap into the magnetismof all that glitters.
351
00:19:47,103 --> 00:19:50,648
We love lustrous and shimmering thingsso much
352
00:19:50,773 --> 00:19:52,775
that they can make us feelsomething special,
353
00:19:52,858 --> 00:19:56,278
even if they cost almost nothing at all.
354
00:19:57,905 --> 00:19:59,782
Here I am easing on down the road
355
00:19:59,949 --> 00:20:03,244
to a divine spectacle right herein the Big Easy.
356
00:20:13,295 --> 00:20:15,631
- Welcome!
- Thank you so much.
357
00:20:15,840 --> 00:20:17,925
-Please come on in!
-I have so many questions.
358
00:20:19,552 --> 00:20:22,138
Every Southern Decadence,
I have guests over
359
00:20:22,221 --> 00:20:24,014
and we get ready for the parades.
360
00:20:24,265 --> 00:20:26,600
They put on their outfits,their makeup.
361
00:20:26,809 --> 00:20:28,269
Right. Whoa! What's this?
362
00:20:28,352 --> 00:20:30,855
We've been visited
by a couple of amazing characters.
363
00:20:30,938 --> 00:20:33,023
Yes, they're two
of the Fabulous Sisters.
364
00:20:33,107 --> 00:20:34,608
Wait a minute. Come in here.
365
00:20:34,817 --> 00:20:38,112
Just wait a minute, let me drink you in.
Look. Look at you.
366
00:20:38,404 --> 00:20:42,074
Look at that. My gosh!
Jewelry, jewelry. Bing, bing, bing.
367
00:20:42,158 --> 00:20:44,118
That's, So, there you go.
368
00:20:44,577 --> 00:20:47,371
Tell me about anything
that sparkles on you.
369
00:20:47,705 --> 00:20:50,166
I say that he who leaves
a trail of glitter...
370
00:20:50,833 --> 00:20:52,918
-is never forgotten.
-That's in one of the wise books,
371
00:20:53,085 --> 00:20:54,462
I believe.
372
00:20:54,628 --> 00:20:57,548
I just think that glitter
turns something ordinary
373
00:20:57,673 --> 00:20:59,759
into extraordinary. I really do.
374
00:20:59,842 --> 00:21:01,969
Hey, that's my theme!
That's part of my theme!
375
00:21:02,219 --> 00:21:05,055
I, like, take the ordinary
and I try to make it extraordinary.
376
00:21:05,264 --> 00:21:06,474
It gives me confidence.
377
00:21:06,599 --> 00:21:09,727
It... it makes me feel
like I can go out and be bold.
378
00:21:09,894 --> 00:21:11,687
And, I just love it.
379
00:21:18,319 --> 00:21:20,863
Southern Decadence, that's the nameof the New Orleans
380
00:21:21,030 --> 00:21:23,616
annual celebration of its LGBT community,
381
00:21:23,699 --> 00:21:27,369
where the city's French Quarterbecomes a bejeweled carnival
382
00:21:27,536 --> 00:21:29,997
of all that shines and sparkles.
383
00:21:34,210 --> 00:21:36,962
Well, there really is something
about jewelry,
384
00:21:37,046 --> 00:21:39,757
or bling, or glitter,
whatever you wanna call it.
385
00:21:40,007 --> 00:21:43,177
We're like magpies, you know?
386
00:21:43,344 --> 00:21:45,513
You show us something bright and...
and shiny,
387
00:21:45,596 --> 00:21:49,975
and we... we just gotta sit up
and take notice. We can't help ourselves.
388
00:21:53,103 --> 00:21:56,023
Imagine a lustrous suit of armor...
389
00:21:56,816 --> 00:21:58,651
that makes you feel invincible.
390
00:22:00,361 --> 00:22:05,115
There are a whole lot of folks
who associate shine with value.
391
00:22:06,033 --> 00:22:07,827
And that's empowering.
392
00:22:11,288 --> 00:22:14,333
So jewelry isn't necessarily
about showin' off
393
00:22:14,458 --> 00:22:17,419
how much we can afford to spend,
394
00:22:17,962 --> 00:22:20,798
but rather helping the world...
395
00:22:22,675 --> 00:22:24,969
to see us for who we really are.
396
00:22:26,345 --> 00:22:28,848
And that's something upon which...
397
00:22:29,723 --> 00:22:31,225
we cannot put a price.
398
00:22:43,988 --> 00:22:47,324
And just to completewhat we hope is a very fulfilling arc
399
00:22:47,491 --> 00:22:49,952
to my character's journey.Remember the grill?
400
00:22:51,704 --> 00:22:54,164
Yeah. Yeah...
401
00:22:54,456 --> 00:22:57,960
Dang. Dang.
34453
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