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the tycoons of social media have to stop
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pretending that they're friendly nerd
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gods building a better world
and admit they're just tobacco farmers
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and t-shirts selling an addictive
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product to children because let's face
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it
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checking your likes is the new smoking
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Philip Morris just wanted your lungs the
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AppStore wants your soul there are two
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billion people more than two billion
people on Facebook that's more than the
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number it's about the number of notional
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followers of Christianity people check
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their phones a hundred and fifty times a
day the millennial sort of audience and
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so if you think about it from the moment
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you wake up it's like you're jacked in
to this environment and thoughts starts
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streaming into your head designed by a
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few technology companies what we find is
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the typical person checks their phone
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every 15 minutes or less and half of the
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time they check their phone there's no
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alert no notification it's coming from
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inside their head telling them gee I
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haven't checked in Facebook in a while I
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haven't checked on this Twitter feed for
a while I wonder if somebody commented
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on my Instagram post that then generates
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cortisol and it starts to make you
anxious and eventually your goal is to
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get rid of that anxiety so you check in
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and apparently we feel stressed when we
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can't get our phone or when our battery
is about to die you probably know this
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feeling and a research done in Australia
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among 3,000 people under the age of 30
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founded nine out of every ten admit to
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feel this anxiety while having his
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battery dying Steve Jobs revolutionized
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the entire world with the iPhone and he
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never let his children use it
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because he did not want them dependent
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on technology right now an infant is
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getting their first laptop that's soft
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and squishy and makes noise right now a
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child is being born online and being
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favorited and retweeted the hyper
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generational segregation of our time is
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bizarre unhealthy and historically
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unprecedented you've never seen the like
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of people sitting at a table in a
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restaurant not talking to each other
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because they're texting and using their
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Facebook and Instagram and Twitter and
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they are they are at the table and don't
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even know each other in the house and
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can't even talk to each other and the
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pressure that's on us to be like
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everybody else is so great that
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everybody tries to live like their inner
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reality show there's a culture we don't
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have enough in common anymore and that's
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because the internet which was supposed
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to unite the world has become too adept
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at serving us personalized content
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do you know what I saw on Yahoo's front
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page this morning no you don't because
mine isn't the same as yours
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people get newest feeds now that just
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spit back customized stories based on
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what we've clicked on in the past we are
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great consumer report produced we will
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buy what we can't afford with money that
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we don't have and to impress people we
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don't even know trying to be like
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everybody else
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get off of Facebook and put your face in
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a book right now a teenager is
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photoshopping their selfie because as a
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society we're telling them they're not
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good enough right now influencers
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encourage narcissism without knowing the
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breadth and depth of their impact on
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their audiences right now 40,000
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spectators are in an Olympic football
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arena watching a competitive eSports
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competition because this is this
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generations football match there's
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always this narrative that technology's
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neutral it's up to us to choose how we
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use it this is just not true
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technology's not neutral it's not
neutral they want you to use it in
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particular ways and for long periods of
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time because that's how they make their
money and you don't realize it but you
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are being programmed
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it was unintentional but now you got to
decide how much you're willing to give
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up how much of your intellectual
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independence if you feed the beast that
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beast will destroy you if you push back
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on it we have a chance to control it
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rein it in and it is a point in time
where people need to hard break from
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some of these tools and the things that
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you rely on the short-term dopamine
driven feedback loops that we have
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created are destroying how society works
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no civil discourse no cooperation
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misinformation miss truth and it's not
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an American problem this is not about
Russian ads this is a global problem I
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challenge everyone to try going one week
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without social media
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don't let your phone and social media
control you
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[Music]
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