Original subtitles

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So in this lecture I want to take the opportunity to talk about the ads manager because this is an interface

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that you're going to get very very familiar with.

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Trust me now like a lot of things it's highly complex is an enormous amount of information in here.

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But actually you don't need much of it at all.

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In fact what I'm going to show you in this lecture are the key things that you need to concentrate on.

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So you can run your business as efficiently as possible.

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Now what we have across the top here are four tabs you can view campaigns and sets an X for one set

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and basically we go left to right.

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We are going into more and more detail.

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So if I click on campaigns we have the campaign we set up and if I were to click on this link here is

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exactly the same as going to the ad sets.

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So if I click on this you'll see I go to the ad says and now this one is highlighted and if I click

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on that set I go to the AD when they had said Naoki tab.

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Here are the ad sets.

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This is where you're going to be spending most of your time to make the right decisions.

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I'm not saying all the information is here but certainly the key information is so I'm going to take

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you through this particular tapped and a bit more detail.

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Now this first column is the delivery.

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So basically they're both active at the moment.

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You can basically pause these will stop them entirely at any time.

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Now this next column results I'm going to come back to in a minute because that is the most important

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one.

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After that we have a reach which is base enough that the people that have seen my ad and then we've

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got a number of impressions which is the number of times Facebook has actually shown it.

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Then we got a cost per result so that gives you an idea for example of how many times Facebook has had

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to show the ad before somebody makes a purchase after that we got things like our budget the amount

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spent when it's going to end our share.

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And if we just go slightly to the right here we find something else of minor interest that people get

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slightly obsessed with that is the link clicks the number of times that people have actually clicked

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on your link.

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Now just before I go back to that Maimon the results column I do want to just show you this.

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OK so the columns can in fact be changed so you have all kinds of preset reporting going on here.

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And you can in fact customize them.

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Now I really don't recommend particularly in the beginning you get heavily involved in this because

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you potentially get lost in all of these stats and get more and more confused.

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And what I'm doing here is I'm showing you what you really really need to focus on.

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I'm taking you straight to the most important info.

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So by all means go ahead and indulge yourself but please don't confuse yourself and just go down some

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rabbit hole.

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It's very very difficult to come out of.

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Just keep it simple.

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Now on that note I want to go back to my key column here the results.

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Now this is what it's all about because we are in business here.

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And if people don't buy things from our site we don't have a business.

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It's as pure and simple as that that many people seem to lose focus of that absolutely key metric.

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Now the reason why we're seeing perches here is because I'm sure you remember when we set up the ad

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we set it to record the purchase event as part of our pixel.

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Had we set out to cart all some of those other events that I had shown you would see a different result

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but I choose purchase because purchase at the end of the day is really all that matters.

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So what you're going to see here is if as a result of asset one you have one sale you'll see a one in

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here.

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And if that's set to 100 cells you're going to see a 100 in here.

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And this is the thing that you ultimately want to keep an eye on.

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OK.

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This is the key.

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Now in the next couple of lectures Coming up we're going to give you some key knowledge so you can make

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the right decision about what you're seeing inside of your manager.