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These are the user uploaded subtitles that are being translated: 1 00:00:00,270 --> 00:00:04,620 So in this lecture I want to take the opportunity to talk about the ads manager because this is an interface 2 00:00:04,620 --> 00:00:06,810 that you're going to get very very familiar with. 3 00:00:06,810 --> 00:00:12,140 Trust me now like a lot of things it's highly complex is an enormous amount of information in here. 4 00:00:12,270 --> 00:00:14,840 But actually you don't need much of it at all. 5 00:00:14,850 --> 00:00:19,280 In fact what I'm going to show you in this lecture are the key things that you need to concentrate on. 6 00:00:19,500 --> 00:00:22,980 So you can run your business as efficiently as possible. 7 00:00:22,980 --> 00:00:29,730 Now what we have across the top here are four tabs you can view campaigns and sets an X for one set 8 00:00:30,000 --> 00:00:31,220 and basically we go left to right. 9 00:00:31,230 --> 00:00:33,870 We are going into more and more detail. 10 00:00:33,870 --> 00:00:40,530 So if I click on campaigns we have the campaign we set up and if I were to click on this link here is 11 00:00:40,530 --> 00:00:42,760 exactly the same as going to the ad sets. 12 00:00:42,780 --> 00:00:48,090 So if I click on this you'll see I go to the ad says and now this one is highlighted and if I click 13 00:00:48,090 --> 00:00:53,220 on that set I go to the AD when they had said Naoki tab. 14 00:00:53,220 --> 00:00:55,130 Here are the ad sets. 15 00:00:55,170 --> 00:00:59,600 This is where you're going to be spending most of your time to make the right decisions. 16 00:00:59,610 --> 00:01:03,720 I'm not saying all the information is here but certainly the key information is so I'm going to take 17 00:01:03,720 --> 00:01:06,530 you through this particular tapped and a bit more detail. 18 00:01:06,540 --> 00:01:07,970 Now this first column is the delivery. 19 00:01:07,980 --> 00:01:10,360 So basically they're both active at the moment. 20 00:01:10,360 --> 00:01:14,170 You can basically pause these will stop them entirely at any time. 21 00:01:14,190 --> 00:01:19,110 Now this next column results I'm going to come back to in a minute because that is the most important 22 00:01:19,110 --> 00:01:20,260 one. 23 00:01:20,310 --> 00:01:25,200 After that we have a reach which is base enough that the people that have seen my ad and then we've 24 00:01:25,200 --> 00:01:29,720 got a number of impressions which is the number of times Facebook has actually shown it. 25 00:01:29,780 --> 00:01:34,500 Then we got a cost per result so that gives you an idea for example of how many times Facebook has had 26 00:01:34,500 --> 00:01:41,400 to show the ad before somebody makes a purchase after that we got things like our budget the amount 27 00:01:41,400 --> 00:01:44,040 spent when it's going to end our share. 28 00:01:44,070 --> 00:01:50,250 And if we just go slightly to the right here we find something else of minor interest that people get 29 00:01:50,250 --> 00:01:55,800 slightly obsessed with that is the link clicks the number of times that people have actually clicked 30 00:01:55,950 --> 00:01:57,180 on your link. 31 00:01:57,180 --> 00:02:01,910 Now just before I go back to that Maimon the results column I do want to just show you this. 32 00:02:01,920 --> 00:02:07,980 OK so the columns can in fact be changed so you have all kinds of preset reporting going on here. 33 00:02:08,130 --> 00:02:10,360 And you can in fact customize them. 34 00:02:10,380 --> 00:02:15,840 Now I really don't recommend particularly in the beginning you get heavily involved in this because 35 00:02:16,170 --> 00:02:21,560 you potentially get lost in all of these stats and get more and more confused. 36 00:02:21,600 --> 00:02:26,610 And what I'm doing here is I'm showing you what you really really need to focus on. 37 00:02:26,610 --> 00:02:30,830 I'm taking you straight to the most important info. 38 00:02:31,020 --> 00:02:36,930 So by all means go ahead and indulge yourself but please don't confuse yourself and just go down some 39 00:02:36,930 --> 00:02:37,460 rabbit hole. 40 00:02:37,470 --> 00:02:39,630 It's very very difficult to come out of. 41 00:02:39,630 --> 00:02:41,540 Just keep it simple. 42 00:02:41,550 --> 00:02:47,630 Now on that note I want to go back to my key column here the results. 43 00:02:47,760 --> 00:02:52,130 Now this is what it's all about because we are in business here. 44 00:02:52,140 --> 00:02:56,270 And if people don't buy things from our site we don't have a business. 45 00:02:56,280 --> 00:03:03,960 It's as pure and simple as that that many people seem to lose focus of that absolutely key metric. 46 00:03:03,960 --> 00:03:09,030 Now the reason why we're seeing perches here is because I'm sure you remember when we set up the ad 47 00:03:09,330 --> 00:03:14,280 we set it to record the purchase event as part of our pixel. 48 00:03:14,280 --> 00:03:19,870 Had we set out to cart all some of those other events that I had shown you would see a different result 49 00:03:20,340 --> 00:03:25,320 but I choose purchase because purchase at the end of the day is really all that matters. 50 00:03:25,320 --> 00:03:30,120 So what you're going to see here is if as a result of asset one you have one sale you'll see a one in 51 00:03:30,120 --> 00:03:30,590 here. 52 00:03:30,720 --> 00:03:33,870 And if that's set to 100 cells you're going to see a 100 in here. 53 00:03:33,870 --> 00:03:37,780 And this is the thing that you ultimately want to keep an eye on. 54 00:03:37,790 --> 00:03:38,080 OK. 55 00:03:38,100 --> 00:03:39,360 This is the key. 56 00:03:39,530 --> 00:03:44,100 Now in the next couple of lectures Coming up we're going to give you some key knowledge so you can make 57 00:03:44,100 --> 00:03:48,430 the right decision about what you're seeing inside of your manager. 6318