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These are the user uploaded subtitles that are being translated: 1 00:00:00,710 --> 00:00:06,860 OK welcome back to Part 2 of creating your first Facebook at now I hope you clicked on that Continue 2 00:00:06,860 --> 00:00:10,730 button from the previous lecture and you're now looking at this page. 3 00:00:10,730 --> 00:00:14,450 And on this page it's all about creating the word itself. 4 00:00:14,450 --> 00:00:20,090 So once again I'm going to take you through the key points so you learn as quickly as possible what 5 00:00:20,090 --> 00:00:21,250 this is all about. 6 00:00:21,410 --> 00:00:26,200 So the first thing I'd do is give it a name so I'm simply going to call it advert one. 7 00:00:26,980 --> 00:00:32,000 Then what you want to do is set the identity now that simply means making sure that the Facebook page 8 00:00:32,000 --> 00:00:34,340 is correctly associated with the Ad. 9 00:00:34,610 --> 00:00:38,930 So if you've only got one Facebook page which is likely there won't be any options. 10 00:00:38,930 --> 00:00:42,850 I have various Facebook pages my own businesses and for teaching. 11 00:00:43,010 --> 00:00:48,620 So I get this little dropdown list box here but just make sure the appropriate page you set up all those 12 00:00:48,620 --> 00:00:50,620 lectures ago is showing up here. 13 00:00:50,660 --> 00:00:50,960 OK. 14 00:00:50,960 --> 00:00:56,090 So for me Tim's super deals now let's scroll down to the format. 15 00:00:56,300 --> 00:01:01,580 Now there are various formats available here but to get going in this first instance we are going to 16 00:01:01,580 --> 00:01:03,730 focus on the single image. 17 00:01:03,730 --> 00:01:11,210 So I want you to select the single image and then as we scroll down here we need to add an image median 18 00:01:11,300 --> 00:01:18,170 image on our Facebook is all about the images and a limited amount of text as you'll see. 19 00:01:18,170 --> 00:01:23,570 So clearly what I want is an image of my heart shaped pendant so all I need to do is click on upload 20 00:01:23,600 --> 00:01:28,310 images get that from my PC. 21 00:01:31,160 --> 00:01:32,710 And upload. 22 00:01:33,620 --> 00:01:39,320 Now it might not look quite right so you can click on this little thing here and you can basically position 23 00:01:39,320 --> 00:01:44,060 it as you want and you see it's going to show up on Facebook and on Instagram if I click on Instagram 24 00:01:44,150 --> 00:01:46,900 this is how it's to look and if you click on Facebook. 25 00:01:47,000 --> 00:01:47,900 That's how it's going to look. 26 00:01:47,900 --> 00:01:48,380 All right. 27 00:01:48,470 --> 00:01:49,700 So if you're happy with that. 28 00:01:49,790 --> 00:01:52,070 Just click on Don. 29 00:01:52,220 --> 00:01:58,900 Now with that out of the way the next thing we want to talk about are these links now there's links 30 00:01:58,900 --> 00:02:03,860 section is essentially all about where the customer is going to go once they click on your ad. 31 00:02:03,860 --> 00:02:06,240 Where is it going to link to. 32 00:02:06,350 --> 00:02:10,280 So you can see already the ad over here building up because the image is there already. 33 00:02:10,460 --> 00:02:13,880 But what I want to draw attention to straightaway is this Web site you're on now. 34 00:02:13,880 --> 00:02:19,880 This is where we want them to go and where we want to go is straight to the product page not to the 35 00:02:19,880 --> 00:02:21,400 home page nor anywhere else. 36 00:02:21,410 --> 00:02:27,340 We want to bring them for continuity straight from the advert to the parent page. 37 00:02:27,350 --> 00:02:31,910 We want that connection and not surprise at all by what they see. 38 00:02:31,910 --> 00:02:36,320 Once they click on the link so to get the link just go back to your store. 39 00:02:36,320 --> 00:02:45,530 In this case most all grab the link itself and then paste it into here. 40 00:02:47,820 --> 00:02:52,500 Now what you're going to see once it's done it's going to drag in some information so straightaway that 41 00:02:52,500 --> 00:02:58,830 you see that it's got heart shaped pendant in the headline and I'm sure you noticed that the text where 42 00:02:58,830 --> 00:03:03,510 there was really nothing here at all before it's now pulled in that text that we wrote on the product 43 00:03:03,510 --> 00:03:06,710 description page so would you love to own this shaped dog pendant. 44 00:03:06,810 --> 00:03:08,630 Show your love dogs high quality. 45 00:03:08,630 --> 00:03:10,650 And then it's cut off because of the limited space. 46 00:03:10,670 --> 00:03:15,000 But you can see this coming from this right. 47 00:03:15,030 --> 00:03:18,600 So what we want to do is just tidy some of this up now. 48 00:03:18,660 --> 00:03:24,540 Now the question as I said before many lectures ago is a great way to spark interest in your products. 49 00:03:24,540 --> 00:03:30,690 I'm going to keep that and I'm going to do now is add my limited text right my limited over text if 50 00:03:30,690 --> 00:03:32,780 we go back to the ad itself as well. 51 00:03:32,850 --> 00:03:40,290 I had only 50 left at this discounted price so I'm going to copy that and I'm going to paste it in here 52 00:03:40,380 --> 00:03:40,850 like that. 53 00:03:40,860 --> 00:03:41,360 OK. 54 00:03:41,730 --> 00:03:45,620 So now we see the ad previewing on the right hand side here looks pretty good right. 55 00:03:45,630 --> 00:03:47,670 Would you love to own this Heart-Shaped dog pendant. 56 00:03:47,700 --> 00:03:49,110 Only 50 left. 57 00:03:49,120 --> 00:03:51,280 This discounted price. 58 00:03:51,360 --> 00:03:53,550 Now the headline itself that's fine. 59 00:03:53,550 --> 00:03:55,210 Heart shaped dog pendant. 60 00:03:55,410 --> 00:03:57,640 That's exactly what it is you don't get fancy with that. 61 00:03:57,670 --> 00:03:58,170 Oh clever. 62 00:03:58,170 --> 00:04:00,990 You want to say exactly what it is. 63 00:04:00,990 --> 00:04:03,820 But the call to action we are not learning anything here. 64 00:04:03,820 --> 00:04:06,370 What you want to do is to go shopping. 65 00:04:06,570 --> 00:04:09,250 So let's find the shop now button. 66 00:04:09,270 --> 00:04:10,050 That's what we want. 67 00:04:10,050 --> 00:04:12,990 That's our call to action if you like. 68 00:04:12,990 --> 00:04:17,700 Now there are various other parameters in here but quite frankly you do not need to worry about any 69 00:04:17,700 --> 00:04:18,150 of it. 70 00:04:18,330 --> 00:04:20,280 All of this should be well set up. 71 00:04:20,280 --> 00:04:25,650 Now we've been through everything I've taken you through every single step and you now have your very 72 00:04:25,680 --> 00:04:27,350 first ad set up. 73 00:04:27,360 --> 00:04:29,910 So there really is only one thing left to do now. 74 00:04:30,240 --> 00:04:34,720 And that is simply to hit the confirm button. 75 00:04:34,740 --> 00:04:35,850 So there we have it. 76 00:04:35,850 --> 00:04:39,940 Facebook has accepted the ad and I'm now looking at the ads manager. 77 00:04:39,960 --> 00:04:42,540 I'm going to explain all of this very very soon. 78 00:04:42,540 --> 00:04:48,510 Now before we move on just one point you may see when you click on that confirm button you may see that 79 00:04:48,510 --> 00:04:53,310 you are prompted to enter in your payment details your credit card or your pay pal or whatever it is 80 00:04:53,580 --> 00:04:55,470 to obviously pay for your ads. 81 00:04:55,470 --> 00:04:59,370 Now for me that didn't happen because I have payment systems set up already. 82 00:04:59,640 --> 00:05:04,080 So you may not go straight to this but if you didn't just go through the payment process set that up 83 00:05:04,310 --> 00:05:08,670 and once that's done you'll be looking at a page very very similar to this. 84 00:05:08,700 --> 00:05:14,910 So super Congratulations you have now got your first ad in place now that took quite a long time. 85 00:05:14,910 --> 00:05:15,890 I appreciate that. 86 00:05:16,020 --> 00:05:18,170 But you get better and better this. 87 00:05:18,220 --> 00:05:23,460 And before you know it you'll be putting all kinds of ads and campaigns together very very quickly and 88 00:05:23,460 --> 00:05:24,390 efficiently. 89 00:05:24,810 --> 00:05:29,850 So in the next lecture and to complete this whole demonstration campaign we're going to do what's called 90 00:05:29,940 --> 00:05:31,440 a split test. 91 00:05:31,440 --> 00:05:33,510 So see you very very soon. 9240