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These are the user uploaded subtitles that are being translated: 1 00:00:00,600 --> 00:00:04,690 OK great so you've successfully set up your Facebook adverts account. 2 00:00:04,730 --> 00:00:09,900 Now the next key thing that we need to set up before we can actually start advertising is what's called 3 00:00:09,960 --> 00:00:11,410 the Facebook pixel. 4 00:00:11,430 --> 00:00:11,980 OK. 5 00:00:12,180 --> 00:00:13,600 Now what is the Facebook pics. 6 00:00:13,610 --> 00:00:15,740 Well it's a very clever piece of code. 7 00:00:15,930 --> 00:00:21,870 But all I want you to bear in mind at the moment is it's just a way of tracking customers that come 8 00:00:21,870 --> 00:00:22,800 to your site. 9 00:00:22,810 --> 00:00:27,820 OK so Facebook is going to send traffic from Facebook to your site. 10 00:00:27,880 --> 00:00:28,220 OK. 11 00:00:28,230 --> 00:00:34,320 And then the pixel is going to track and the pixel is going to understand the sorts of customers that 12 00:00:34,320 --> 00:00:39,360 are coming to your site and it's going to learn about them and it's going to increasingly send more 13 00:00:39,360 --> 00:00:42,600 customers that are more and more likely to buy from you. 14 00:00:42,750 --> 00:00:44,470 So it's a very clever piece of software. 15 00:00:44,490 --> 00:00:49,350 And the good news is you don't need to understand anything about it at all is going to do all the work 16 00:00:49,350 --> 00:00:49,960 for you. 17 00:00:50,160 --> 00:00:52,650 But we do need to get it installed. 18 00:00:52,650 --> 00:00:55,420 So let's see exactly how we're going to do that. 19 00:00:55,470 --> 00:01:00,750 Now with your Facebook account set up you should be able to find somewhere in your menu system. 20 00:01:00,750 --> 00:01:04,160 And again this will be potentially slightly different for most people. 21 00:01:04,290 --> 00:01:07,410 You should be able to find somewhere that says pixel's OK. 22 00:01:07,410 --> 00:01:08,740 That's what you're looking for. 23 00:01:08,910 --> 00:01:15,000 So what I've done here is I've opened up my menu system and in here I can see pixel's OK. 24 00:01:15,210 --> 00:01:17,220 That's what I'm looking for. 25 00:01:17,370 --> 00:01:24,240 Now if you don't see that just Google set up Facebook pics or something along those lines for your particular 26 00:01:24,240 --> 00:01:24,740 case. 27 00:01:24,870 --> 00:01:30,330 But within a menu somewhere you are going to see pixels and that's why I want you to click and he should 28 00:01:30,390 --> 00:01:32,150 land on a page like this. 29 00:01:32,160 --> 00:01:38,070 Create a Facebook pics or look at the Facebook pics onto your Web site to measure the impact of your 30 00:01:38,070 --> 00:01:38,800 ads. 31 00:01:38,820 --> 00:01:45,060 And as I was just discussing the pixel allow you to track your Web site activities and essentially improve 32 00:01:45,060 --> 00:01:49,970 your turn on investing and then keep sending customers that are more or more likely to buy from you. 33 00:01:50,100 --> 00:01:54,330 So all you need to do is to click on Create a pixel. 34 00:01:54,450 --> 00:01:59,280 Now we can give it a name it proposes Tim's super deals pixel which is absolutely fine with me. 35 00:01:59,280 --> 00:02:00,360 So let's click on Create 36 00:02:08,690 --> 00:02:11,690 and now we need to install the pixel code. 37 00:02:11,690 --> 00:02:12,170 OK. 38 00:02:12,380 --> 00:02:18,160 So it says here to use Facebook pixel you must first install pixel code on your website. 39 00:02:18,170 --> 00:02:20,410 What we want to do is take this first one. 40 00:02:20,450 --> 00:02:28,120 Use an integration or Task Manager so simply click on the option and then Shopify makes this really 41 00:02:28,180 --> 00:02:35,320 easy so click on the Shopify icon over here and it takes us through some very simple steps. 42 00:02:35,470 --> 00:02:41,060 So the first thing you want to do is to go to your Shopify admin panel and just before we do that I 43 00:02:41,070 --> 00:02:46,350 want to draw your attention to this number here because this is my pixel. 44 00:02:46,450 --> 00:02:47,580 D right. 45 00:02:47,740 --> 00:02:51,970 That number is the thing that I need to copy and paste into the appropriate place. 46 00:02:52,000 --> 00:02:54,040 I'm going to show you right now. 47 00:02:54,040 --> 00:03:01,600 So what do we need to do is to double click on that and copy it and then only to head over to your admin 48 00:03:01,600 --> 00:03:02,770 system. 49 00:03:02,770 --> 00:03:10,400 Go to your online store and then preferences and if you scroll down a bit here you're going to see this 50 00:03:10,400 --> 00:03:15,370 title Facebook pixel and all we need to do then is just to paste in that ID. 51 00:03:15,380 --> 00:03:21,190 So just right mouse click and paste and then obviously safe. 52 00:03:21,200 --> 00:03:23,470 Now let's go back to the instructions. 53 00:03:23,780 --> 00:03:25,840 So that's all done we've done one. 54 00:03:25,840 --> 00:03:27,080 We've also done two. 55 00:03:27,350 --> 00:03:33,530 The last thing we want to do is to check the pixel status and what it says is to go over to your manager 56 00:03:33,560 --> 00:03:36,160 and select pixels from the top menu. 57 00:03:36,560 --> 00:03:40,060 And if the status is active your pixel has been installed correctly. 58 00:03:40,220 --> 00:03:41,090 Now this is important. 59 00:03:41,090 --> 00:03:45,230 It may take up to 20 minutes for your pixel status to change. 60 00:03:45,230 --> 00:03:51,620 OK so what we're looking for is this here where we got pixel and then details and then status active. 61 00:03:51,620 --> 00:03:52,370 All right. 62 00:03:52,370 --> 00:03:53,920 So let's do exactly that. 63 00:03:53,930 --> 00:03:55,710 Let's close this now. 64 00:03:56,270 --> 00:04:04,760 Let's go over to pixel's and you should see this I got Tim super deals the pixel with the ID that we 65 00:04:04,760 --> 00:04:05,870 set up. 66 00:04:05,870 --> 00:04:06,620 Now ignore this. 67 00:04:06,620 --> 00:04:10,670 No recent activity for the moment because what you're really looking for here is this dot here this 68 00:04:10,670 --> 00:04:13,390 might be gray or it might be green. 69 00:04:13,400 --> 00:04:15,350 Now it needs to be green. 70 00:04:15,380 --> 00:04:20,660 Mine is green at the moment and if it's not green then just go to your adman's system and go straight 71 00:04:20,660 --> 00:04:21,810 to your store. 72 00:04:23,490 --> 00:04:32,010 Click around a little bit on the store just to trigger the pixel then go back to these aberant system 73 00:04:32,010 --> 00:04:35,570 here and just simply refresh the page. 74 00:04:35,970 --> 00:04:37,980 Now that should then be green. 75 00:04:37,980 --> 00:04:39,330 OK that's your Green light. 76 00:04:39,330 --> 00:04:40,980 Everything is done correctly. 77 00:04:40,980 --> 00:04:44,900 If not then you'll need to go back and just follow those instructions again. 78 00:04:45,270 --> 00:04:51,750 So if I now click on this pixel link it takes you to a dashboard specifically for the pixel now. 79 00:04:51,900 --> 00:04:55,550 We're not going to get into this in detail but I do want to show you just one thing. 80 00:04:55,710 --> 00:04:59,890 If you go over here to the diagnostics This is where you can ultimately check to see if your pixel is 81 00:04:59,890 --> 00:05:00,880 set up correctly. 82 00:05:01,080 --> 00:05:05,200 So having clicked on diagnostics You can see that it says there are no issues with your pixel. 83 00:05:05,220 --> 00:05:09,350 Enjoy your day because if you go back to events you might see this message here. 84 00:05:09,360 --> 00:05:12,920 No recent activity and it's still prompting set up the pixel. 85 00:05:12,930 --> 00:05:18,180 Now that's somewhat misleading but if is still not convinced you want to be absolutely sure and just 86 00:05:18,180 --> 00:05:22,060 go back to your store and add a few things into your cart. 87 00:05:22,080 --> 00:05:30,370 In other words create events on your site so if I add to cart here and then go to the checkout for example 88 00:05:31,250 --> 00:05:38,430 and now I head back to this page and refresh you see things have been updated so events received six 89 00:05:38,450 --> 00:05:40,200 so that's just me clicking around. 90 00:05:40,200 --> 00:05:45,830 And then if you look down here you can see that it's starting to record various things on my site. 91 00:05:45,830 --> 00:05:51,590 So there you go that's ultimate proof that the pixel is fully installed. 92 00:05:51,590 --> 00:05:56,330 So I hope you've managed to follow those instructions if you're tool confused or you're not seeing what 93 00:05:56,420 --> 00:06:00,910 I'm seeing here then just go back and go through it carefully again. 94 00:06:00,920 --> 00:06:05,930 All right you'll definitely get his it's not unnecessarily complicated process but you do need to be 95 00:06:05,930 --> 00:06:07,140 a little bit careful. 96 00:06:07,190 --> 00:06:07,910 So there we go. 97 00:06:07,940 --> 00:06:09,410 Pick so all installed. 98 00:06:09,410 --> 00:06:14,810 Finally we can start to drive traffic to our store and start making sales. 9984