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These are the user uploaded subtitles that are being translated: 1 00:00:00,300 --> 00:00:01,770 All right so very exciting. 2 00:00:01,770 --> 00:00:07,410 We have reached a key point in the course because for the very first time we can add a product to the 3 00:00:07,410 --> 00:00:11,370 site to start start start feeling very real now. 4 00:00:11,400 --> 00:00:13,560 So there are two types of products. 5 00:00:13,680 --> 00:00:18,310 You have simple products and you have variable products and we're going to start with simple products 6 00:00:18,330 --> 00:00:24,210 now a simple product is just that there's no variation so it's just one size one color. 7 00:00:24,210 --> 00:00:31,350 That's it a variable product as you might expect has several sizes maybe several colors maybe other 8 00:00:31,350 --> 00:00:31,960 variations. 9 00:00:31,950 --> 00:00:36,690 A good example of a variable palette would be a T-shirt for example which comes in different sizes and 10 00:00:36,690 --> 00:00:38,080 probably different colors. 11 00:00:38,400 --> 00:00:45,580 So going to start with this is a simple product and you know as you know and in the dark jewelry Naish 12 00:00:45,610 --> 00:00:50,790 is one of the things I have done in the past and this particular product I have sold in the past and 13 00:00:50,790 --> 00:00:54,500 has worked well for me very welcome too to steal it from me. 14 00:00:54,570 --> 00:00:57,390 I won't come off to you so you know that's for free. 15 00:00:57,540 --> 00:01:04,470 So but it's also a very nice demonstration of what a what a simple product actually is. 16 00:01:05,010 --> 00:01:10,140 So the first thing you want to do when you are identifying a product is as we look tat in one of the 17 00:01:10,140 --> 00:01:14,790 previous lectures which is entitled deciding what to sell what I took it through some sort of golden 18 00:01:14,800 --> 00:01:18,400 rules if you like of what makes a good product. 19 00:01:18,420 --> 00:01:20,920 So you have a very very good head start. 20 00:01:20,940 --> 00:01:24,990 So let's look at those right now so the first one was the price. 21 00:01:25,030 --> 00:01:28,790 Yeah we need a price under $4 so here we are $1 19. 22 00:01:28,860 --> 00:01:35,090 So we're well below that and in fact we get it for $1 6 apparently when the moment when the sale starts. 23 00:01:35,130 --> 00:01:37,480 But anyway we're well within our price range. 24 00:01:37,620 --> 00:01:39,520 Can we sell the between 15 and 20. 25 00:01:39,540 --> 00:01:42,560 Well I know that we can I I have in the past. 26 00:01:42,570 --> 00:01:47,190 So yes there's good markup on jewelry that's one of the reasons I'm into it. 27 00:01:47,190 --> 00:01:48,150 Is it heavy. 28 00:01:48,150 --> 00:01:48,840 No it's not. 29 00:01:48,840 --> 00:01:49,920 It weighs nothing. 30 00:01:49,920 --> 00:01:51,020 So that's great. 31 00:01:51,060 --> 00:01:52,250 Is it fragile. 32 00:01:52,380 --> 00:01:55,110 It's a little bit fragile but it's not going to break in transit. 33 00:01:55,110 --> 00:01:57,950 This is not a you know glass jar or something like that. 34 00:01:58,020 --> 00:02:03,680 It's not going to smash up in transit so you don't have to worry about that high quality images. 35 00:02:03,720 --> 00:02:04,940 Very very important. 36 00:02:05,000 --> 00:02:09,090 Show the image is a bit further down on the screen in a minute but you can see some of the stuff here. 37 00:02:09,120 --> 00:02:09,560 Yes. 38 00:02:09,600 --> 00:02:11,150 These are good images. 39 00:02:11,160 --> 00:02:15,540 You know when I zoom in on them I can see that I'm not looking at blurry images. 40 00:02:15,540 --> 00:02:20,490 It describes the product well so important to have high quality images. 41 00:02:20,730 --> 00:02:22,480 Is it branded it anyway. 42 00:02:22,560 --> 00:02:26,820 No it doesn't have any sort of weird branding on there. 43 00:02:26,850 --> 00:02:31,950 You know he's not trying to be some famous jewelry brand or anything like that with a badly written 44 00:02:31,950 --> 00:02:33,170 brand name on it. 45 00:02:33,300 --> 00:02:34,110 Nothing like that. 46 00:02:34,110 --> 00:02:36,760 So we're all going to go there. 47 00:02:37,220 --> 00:02:38,450 Can it be found at Wal-Mart. 48 00:02:38,460 --> 00:02:39,830 In other words you know is it. 49 00:02:39,870 --> 00:02:40,570 Is it everywhere. 50 00:02:40,590 --> 00:02:43,290 Really what I'm trying to say in that particular point is you know. 51 00:02:43,290 --> 00:02:44,450 So no it's not. 52 00:02:44,460 --> 00:02:49,050 It's not something that you're going to walk into a local store and find it's you know specific to specific 53 00:02:49,050 --> 00:02:54,700 sites so you probably buy this online but you'd probably have difficulty buying it off line. 54 00:02:54,980 --> 00:02:56,310 Now does it solve a problem. 55 00:02:56,310 --> 00:02:57,120 Of course it doesn't. 56 00:02:57,120 --> 00:02:59,200 But it does cater to a passion. 57 00:02:59,210 --> 00:03:04,260 You know the this people will buy this stuff because you know they're they're passionate about their 58 00:03:04,260 --> 00:03:05,130 pets and their dogs. 59 00:03:05,130 --> 00:03:06,870 Many of us are included. 60 00:03:06,870 --> 00:03:12,020 So and this one is particularly related to rescue dogs is also a very interesting market as well. 61 00:03:12,250 --> 00:03:15,600 I mean she might want to look into it now. 62 00:03:15,630 --> 00:03:17,090 Let's have a look at the supply. 63 00:03:17,100 --> 00:03:18,600 So we got great feedback. 64 00:03:18,600 --> 00:03:23,580 Ninety seven point five percent person has been going for two years which is fantastic. 65 00:03:23,580 --> 00:03:27,120 Lots of diamonds there three thousand three hundred seventy nine. 66 00:03:27,120 --> 00:03:29,360 So yeah it's looking good. 67 00:03:29,450 --> 00:03:31,130 Have they got plenty of stock. 68 00:03:31,440 --> 00:03:35,790 Yes they have 999 pieces available down here. 69 00:03:35,790 --> 00:03:38,840 So that's also a very good sign. 70 00:03:38,910 --> 00:03:41,050 And the last thing do they provide IPAC. 71 00:03:41,070 --> 00:03:49,290 Well let's have a quick look on the shipping and sure enough they did so for me that checks out on all 72 00:03:49,290 --> 00:03:53,900 of my my golden rules and I can move forward and put this on my site. 73 00:03:54,180 --> 00:03:59,540 Now there are many many there are a few and one in particular is very well known which shall come to 74 00:03:59,540 --> 00:04:06,200 like Trump which is a product software products and they allow you to automatically put products onto 75 00:04:06,210 --> 00:04:06,870 your site. 76 00:04:06,870 --> 00:04:11,430 But nevertheless it's important that you understand how to put the thing on manually and you'll see 77 00:04:11,430 --> 00:04:14,650 how easy it is as I go through this right now. 78 00:04:14,730 --> 00:04:19,960 So all I need from Ali Express are the photographs and to do that is very very simple. 79 00:04:19,960 --> 00:04:21,710 You just scroll down. 80 00:04:22,560 --> 00:04:24,460 And here they are on the bottom here. 81 00:04:24,690 --> 00:04:30,270 Right mouse click and just do a save image as onto your PC Mac whatever you're using. 82 00:04:30,420 --> 00:04:35,670 And then I'm going to show you how to import that and actually create a product on your page. 83 00:04:35,700 --> 00:04:38,900 In a sec I won't leave you here watching me do this. 84 00:04:39,060 --> 00:04:41,240 I'll do this right now and I'll see you in a second. 85 00:04:41,520 --> 00:04:41,760 OK. 86 00:04:41,760 --> 00:04:42,270 Fantastic. 87 00:04:42,280 --> 00:04:53,250 So back here on the Apple system now all we need to do is go to products and click on Add product so 88 00:04:53,560 --> 00:04:58,780 that we got three main aspects we've got the title we got the description and we've got some images. 89 00:04:58,860 --> 00:05:01,440 So let's start with the title. 90 00:05:01,440 --> 00:05:06,460 So when you title keep it succinct I see some people just literally taking the title from Ali Express 91 00:05:06,460 --> 00:05:09,330 and as you seen many of them are very very poorly written. 92 00:05:09,570 --> 00:05:17,500 So what I'm going to do here is I'm going to call it art shaped dog pendant right. 93 00:05:17,580 --> 00:05:19,980 Nice and simple says exactly what it is. 94 00:05:19,980 --> 00:05:22,680 There really is no ambiguity there whatsoever. 95 00:05:22,950 --> 00:05:27,590 Now when it comes to the description I always lead with a question. 96 00:05:27,630 --> 00:05:30,900 This is a great tip because a question makes people think. 97 00:05:30,900 --> 00:05:45,060 So are the products such as this I would write would you love to own this heart shaped excuse my contact 98 00:05:46,660 --> 00:05:49,950 dog pendant questionmark. 99 00:05:50,050 --> 00:05:55,810 So there really is a subtle difference between that and saying something like by this heart shaped pendant 100 00:05:55,840 --> 00:06:01,930 or own this heart shaped dog pendant you see the difference is a very very slight change but it makes 101 00:06:01,930 --> 00:06:07,120 people think and it draws them into your product and increases the chance of you making a sale. 102 00:06:07,120 --> 00:06:12,310 Now having led with that question the next thing you want to do is add in some bullet points and I will 103 00:06:12,310 --> 00:06:14,810 be talking about this in a bit more detail later on. 104 00:06:14,860 --> 00:06:18,480 But right now the key is to keep it simple. 105 00:06:18,520 --> 00:06:19,060 OK. 106 00:06:19,270 --> 00:06:24,130 It's not going to be the text that sells your product or 10 percent of it let's say goes towards selling 107 00:06:24,130 --> 00:06:24,490 a product. 108 00:06:24,490 --> 00:06:29,470 The key thing are the images and if you want any further proof of that just go back to early express 109 00:06:29,770 --> 00:06:33,160 and you will see that so often the English is terrible. 110 00:06:33,160 --> 00:06:37,790 Yet they seem to sell millions and millions of products every single day. 111 00:06:37,930 --> 00:06:39,740 So I'm going to right here. 112 00:06:40,150 --> 00:06:45,560 Show your love of dogs. 113 00:06:45,960 --> 00:07:00,370 I call the T alloyed and I'll finish up with beautiful silver silver finish. 114 00:07:00,550 --> 00:07:05,620 And that really is it for the description and I really don't need to go into a huge amount more detail 115 00:07:05,680 --> 00:07:06,520 than that. 116 00:07:06,520 --> 00:07:12,520 Again looking back at people size I often see very lengthy descriptions is of putting it makes your 117 00:07:12,520 --> 00:07:14,870 site look very messy looks cluttered. 118 00:07:15,070 --> 00:07:16,340 So keep it simple. 119 00:07:16,360 --> 00:07:21,040 You know you'll develop your own style over time of course but please try to stay within the sort of 120 00:07:21,040 --> 00:07:26,050 boundaries that I'm talking about certainly lead with that question and certainly have three to five 121 00:07:26,050 --> 00:07:30,280 perhaps bullet points that really just give a very nice feeling for the product. 122 00:07:30,970 --> 00:07:33,670 So the next thing I want to do is look at the images. 123 00:07:33,700 --> 00:07:37,490 So I've already taken the images of an express described before. 124 00:07:37,570 --> 00:07:41,560 So all I need to do now is just upload them surf or click on upload. 125 00:07:41,690 --> 00:07:45,010 I will take basically all of the images that I took from early here. 126 00:07:46,850 --> 00:07:49,690 And here we go immediately imported into my product. 127 00:07:49,850 --> 00:07:53,550 Now I can move these around very very easy just drag and drop. 128 00:07:53,780 --> 00:07:56,780 I can edit them I can do all sorts of things as well but I really don't need to. 129 00:07:56,780 --> 00:08:02,030 All I need to do is just choose a lead image which is obviously the biggest one as you can see here. 130 00:08:02,300 --> 00:08:03,840 So I'm very very happy with that. 131 00:08:03,920 --> 00:08:06,020 Those images for me are perfect. 132 00:08:06,260 --> 00:08:11,150 So what we've done there is we've got the three main things already in place the title description and 133 00:08:11,150 --> 00:08:12,500 the images. 134 00:08:12,500 --> 00:08:17,370 Now we're going to move down to here of course is the key Scotian about pricing. 135 00:08:17,780 --> 00:08:23,510 And you already know from previous lectures that we basically now are to sell at around the $20 market. 136 00:08:23,510 --> 00:08:24,810 You can see mines in euros. 137 00:08:24,820 --> 00:08:30,980 That is because I'm in Europe but wherever you are keep it around that sort of 20 $20 whatever it is 138 00:08:30,980 --> 00:08:31,490 type. 139 00:08:31,490 --> 00:08:36,320 Mark OK now we got two things here we got a price and we got a compare price. 140 00:08:36,350 --> 00:08:42,380 Now your compare at price can be a little bit confusing that title sometimes is your price when it's 141 00:08:42,440 --> 00:08:44,520 not on sale. 142 00:08:44,810 --> 00:08:50,630 So I might put that let's say 25 euros and I might have my price. 143 00:08:50,630 --> 00:08:53,160 In other words the price the person is ultimately going to pay. 144 00:08:53,440 --> 00:08:56,690 And I might put that at 19 just for example. 145 00:08:56,690 --> 00:09:00,990 So what I've done is I've put the product on sale to start with OK. 146 00:09:01,000 --> 00:09:02,390 So it it was 25. 147 00:09:02,390 --> 00:09:05,440 Normally I'm giving it to them for 19. 148 00:09:05,540 --> 00:09:12,140 And I do that with every single product that goes onto my site when it's new and with my system if you 149 00:09:12,140 --> 00:09:17,660 want to follow my lead with that I will keep it on my site for a week or perhaps two weeks and then 150 00:09:17,660 --> 00:09:19,910 after that period I will typically take it off. 151 00:09:19,910 --> 00:09:25,130 I don't have everything on sale on my site all the time because it kind of looks ridiculous. 152 00:09:25,130 --> 00:09:26,590 So that's my role. 153 00:09:26,600 --> 00:09:32,860 New products keep on sale maybe for a week or two and then put it back to the original price. 154 00:09:33,100 --> 00:09:37,000 Now as we go down through this I'm going to ignore some things that you really don't need. 155 00:09:37,010 --> 00:09:40,360 First of all infantry OK we are drop shipping. 156 00:09:40,370 --> 00:09:42,290 We do not stock anything. 157 00:09:42,290 --> 00:09:44,740 That's the beauty of this whole model right. 158 00:09:44,750 --> 00:09:48,470 We're taking the product from Ali and you're going to see how this whole process works. 159 00:09:48,500 --> 00:09:53,030 But if you cast your mind back to that very first library I said how you will make money. 160 00:09:53,030 --> 00:09:59,600 You remember that the product is stored with our supply on Ali and that supply is going to ship directly 161 00:09:59,600 --> 00:10:00,700 to our customer. 162 00:10:00,710 --> 00:10:02,000 We don't start anything. 163 00:10:02,000 --> 00:10:04,690 We can therefore ignore all of this. 164 00:10:04,940 --> 00:10:09,200 Now for shipping we do want to keep this just checked on because it does affect some of the pricing 165 00:10:09,200 --> 00:10:10,370 calculations later on. 166 00:10:10,430 --> 00:10:13,760 But really nothing to touch. 167 00:10:13,760 --> 00:10:14,800 And really that's it. 168 00:10:14,860 --> 00:10:19,550 At the bottom we just have this search engine listing pretty OK this is how it's going to show up in 169 00:10:19,550 --> 00:10:22,750 the search engine listings which is a very nice deal extra. 170 00:10:22,790 --> 00:10:27,850 So all we want to do now is click on Save and then we go Briney. 171 00:10:27,890 --> 00:10:31,370 Congratulations you've added your first product. 172 00:10:31,370 --> 00:10:34,500 Now I can now view this product by clicking on this thing here. 173 00:10:34,560 --> 00:10:35,480 Let's do that. 174 00:10:36,940 --> 00:10:37,590 And here we go. 175 00:10:37,600 --> 00:10:39,560 We got our heart shaped dog pendant. 176 00:10:39,580 --> 00:10:42,760 We got that image that I chose which is a good quality image. 177 00:10:42,760 --> 00:10:44,520 Here are my other images down here. 178 00:10:44,560 --> 00:10:45,700 OK. 179 00:10:45,700 --> 00:10:47,020 All looking very very good. 180 00:10:47,020 --> 00:10:49,240 I got my ADD teacup button by default. 181 00:10:49,240 --> 00:10:50,310 It's on sale. 182 00:10:50,380 --> 00:10:52,750 It was 25 down to 19. 183 00:10:52,750 --> 00:10:54,140 Clearly marked for sale. 184 00:10:54,190 --> 00:10:56,200 And then of course my description. 185 00:10:56,200 --> 00:10:59,710 So as a first step we're in very very good shape. 186 00:10:59,920 --> 00:11:04,570 So let's just go back to our product page itself because I just want to draw your attention to a few 187 00:11:04,570 --> 00:11:05,470 things here. 188 00:11:05,500 --> 00:11:11,050 Now these things here and when leave to one side for the moment but we will be coming back to this collections 189 00:11:11,440 --> 00:11:16,750 a bit later on because this is how we're going to group up Pollacks to build your site to make it logical 190 00:11:16,810 --> 00:11:23,590 and easy for your customers to find all of your products in one place but otherwise you are now in very 191 00:11:23,650 --> 00:11:24,740 very good shape. 192 00:11:24,880 --> 00:11:30,840 So what I would encourage you to do is to go to really find some products and just go through what I've 193 00:11:30,850 --> 00:11:36,910 done you know maybe do three to five simple products add them onto your site and get familiar with the 194 00:11:36,910 --> 00:11:37,640 process. 195 00:11:37,660 --> 00:11:40,500 As I said before I will be showing you how to automate this. 196 00:11:40,630 --> 00:11:44,340 But it is really really important to know how to do this manually. 197 00:11:44,380 --> 00:11:49,200 The automated system is not foolproof and you will need now and again to come back and do this. 198 00:11:49,210 --> 00:11:54,700 So enjoy doing that because in the next lecture we're going to look at how to add a different type of 199 00:11:54,700 --> 00:11:57,370 product that's called the very end product. 200 00:11:57,370 --> 00:12:01,000 So great stuff and I'll see you very very shortly. 20145