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These are the user uploaded subtitles that are being translated: 1 00:00:25,020 --> 00:00:27,660 The music videos during the 1990s 2 00:00:27,780 --> 00:00:29,700 really came into its own. 3 00:00:29,820 --> 00:00:31,740 It was a golden age. 4 00:00:31,900 --> 00:00:35,300 MTV was at its height and the video was the main promotional tool 5 00:00:35,420 --> 00:00:37,340 to get your song out there. 6 00:00:37,500 --> 00:00:39,580 And it helped sell millions of records. 7 00:00:39,700 --> 00:00:42,580 # All the people 8 00:00:42,700 --> 00:00:44,620 # So many people 9 00:00:45,660 --> 00:00:47,620 It all started with MTV 10 00:00:47,780 --> 00:00:50,580 but then you have all the different channels as well. 11 00:00:50,740 --> 00:00:53,740 You've got dance video channels, rock video channels, 12 00:00:53,860 --> 00:00:55,780 pop video channels. 13 00:00:55,940 --> 00:00:59,220 And in a way, the video in the '90s became as big as the single. 14 00:00:59,380 --> 00:01:02,660 # You'll never live like common people 15 00:01:02,820 --> 00:01:05,940 # You'll never do whatever common people do 16 00:01:06,060 --> 00:01:07,980 The record companies understood 17 00:01:08,140 --> 00:01:11,300 that there was now competition to get their videos shown. 18 00:01:11,460 --> 00:01:14,340 There had to be something better, something special 19 00:01:14,500 --> 00:01:17,740 about these videos and that upped everybody's game. 20 00:01:17,900 --> 00:01:20,500 They often had big stories. The budgets got big. 21 00:01:20,620 --> 00:01:22,540 There was a lot of money involved. 22 00:01:29,020 --> 00:01:32,780 The idea of getting a director with a vision 23 00:01:32,940 --> 00:01:38,820 was the significant feature of the outstanding raft of '90s pop videos. 24 00:01:38,940 --> 00:01:40,860 These were small films. 25 00:01:48,380 --> 00:01:50,340 # Strike the pose 26 00:01:51,820 --> 00:01:53,780 Madonna's Vogue 27 00:01:53,940 --> 00:01:56,340 was inspired by the dancing she'd seen 28 00:01:56,460 --> 00:01:58,740 in the gay night clubs of New York. 29 00:01:58,900 --> 00:02:01,980 This kind of Vogue style which was about striking a pose, 30 00:02:02,140 --> 00:02:04,980 imitating models on the cover of magazines. 31 00:02:06,100 --> 00:02:08,060 # Vogue 32 00:02:08,180 --> 00:02:10,100 She brought in David Fincher 33 00:02:10,220 --> 00:02:12,140 who was an established video maker. 34 00:02:12,260 --> 00:02:14,180 Very, very inventive, 35 00:02:14,300 --> 00:02:16,220 very creative. 36 00:02:16,340 --> 00:02:18,580 And between them they came up with 37 00:02:18,740 --> 00:02:21,140 the concept of Hollywood's golden age. 38 00:02:21,300 --> 00:02:24,260 # Greta Garbo, Marilyn Monroe, Dietrich and DiMaggio 39 00:02:24,380 --> 00:02:26,580 # Marlon Brando, Jimmy Dean 40 00:02:26,700 --> 00:02:28,620 # On the cover of a magazine 41 00:02:28,740 --> 00:02:30,660 It's beautifully shot. 42 00:02:30,820 --> 00:02:35,780 Black and white. Very crisp. Very minimalist in each shot as well. 43 00:02:35,940 --> 00:02:38,620 And really focussing on the dancers and the moves 44 00:02:38,780 --> 00:02:41,340 in these wonderfully choreographed routines. 45 00:02:41,500 --> 00:02:44,380 And then these gorgeous close-ups of Madonna's face 46 00:02:44,500 --> 00:02:46,500 which again are inspired by artwork. 47 00:02:46,620 --> 00:02:48,540 # Vogue 48 00:02:48,660 --> 00:02:51,620 # Let your body move to the music 49 00:02:51,740 --> 00:02:53,660 # Hey, hey, hey 50 00:02:53,780 --> 00:02:55,700 # Come on, Vogue 51 00:02:56,620 --> 00:02:58,580 # Let your body go 52 00:03:03,620 --> 00:03:05,580 # Vogue # 53 00:03:07,460 --> 00:03:12,980 George Michael released Freedom! '90 three years after his huge album 54 00:03:13,140 --> 00:03:15,340 and single Faith. And in that three years 55 00:03:15,460 --> 00:03:17,380 he had had enough 56 00:03:17,500 --> 00:03:19,420 of being this pop star. 57 00:03:19,540 --> 00:03:21,460 # I won't let you down 58 00:03:21,620 --> 00:03:25,100 Freedom! '90 is that moment where he turns around to the industry 59 00:03:25,300 --> 00:03:28,820 and to his fans and says, "I'm not that person any more." 60 00:03:28,980 --> 00:03:31,780 George Michael didn't actually appear in the video. 61 00:03:31,900 --> 00:03:33,940 Instead he got these five supermodels 62 00:03:34,100 --> 00:03:36,460 who'd appeared on a very famous Vogue cover 63 00:03:36,620 --> 00:03:39,820 shot by Peter Lindbergh, Tatjana Patitz, Cindy Crawford, 64 00:03:39,980 --> 00:03:44,060 Linda Evangelista, Naomi Campbell and Christie Turlington. 65 00:03:44,220 --> 00:03:47,980 They are kind of enacting scenes George Michael might have enacted. 66 00:03:49,300 --> 00:03:52,460 # Heaven knows I was just a young boy 67 00:03:52,580 --> 00:03:56,780 # Didn't know what I wanted to be 68 00:03:56,940 --> 00:04:02,820 # I was every little hungry schoolgirl's pride and joy 69 00:04:02,940 --> 00:04:07,420 # And I guess it was enough for me 70 00:04:08,340 --> 00:04:12,420 Freedom! '90 wasn't just some pretty faces lyp-syncing. 71 00:04:12,580 --> 00:04:16,820 It also made points about George Michael himself. 72 00:04:16,940 --> 00:04:18,860 So in the video you see 73 00:04:19,020 --> 00:04:22,260 the Wurlitzer jukebox which had been such a part of Faith, 74 00:04:22,420 --> 00:04:25,420 the leather jacket which was his Faith image, 75 00:04:25,580 --> 00:04:30,220 and the guitar that he'd used in the Faith concerts. 76 00:04:30,340 --> 00:04:32,260 These were all blown up. 77 00:04:32,420 --> 00:04:35,740 It was George putting his old character to bed 78 00:04:35,860 --> 00:04:38,820 and out was coming a new one. 79 00:04:39,900 --> 00:04:42,940 # Freedom 80 00:04:43,060 --> 00:04:45,700 # Freedom 81 00:04:45,820 --> 00:04:47,740 # Freedom 82 00:04:47,900 --> 00:04:53,700 # You've got to give for what you take... # 83 00:04:58,020 --> 00:04:59,980 Michael Jackson's Black Or White 84 00:05:00,140 --> 00:05:05,820 is one of the most extravagant videos ever made for a single. 85 00:05:05,940 --> 00:05:07,860 Four million dollars it cost. 86 00:05:08,020 --> 00:05:12,140 It begins with this kind of slightly comic routine 87 00:05:12,300 --> 00:05:15,820 with a young boy playing music too loud in his bedroom. 88 00:05:15,940 --> 00:05:17,860 And his father telling him off. 89 00:05:17,980 --> 00:05:19,900 Turn that noise off! 90 00:05:20,060 --> 00:05:22,260 The young boy is played by Macauley Culkin 91 00:05:22,420 --> 00:05:24,460 who is a pop culture figure of the time. 92 00:05:24,580 --> 00:05:26,500 Eat this. 93 00:05:26,620 --> 00:05:28,540 (ROCK RIFFS) 94 00:05:29,780 --> 00:05:32,580 And then you're off around the world essentially. 95 00:05:32,740 --> 00:05:35,220 Michael Jackson is in Africa in the Serengeti 96 00:05:35,380 --> 00:05:37,340 and he just goes everywhere 97 00:05:37,500 --> 00:05:39,700 and it's a message about racial equality. 98 00:05:41,220 --> 00:05:44,620 # I took my baby on a Saturday bang 99 00:05:44,780 --> 00:05:47,940 John Landis who had made Blues Brothers and Trading Places 100 00:05:48,060 --> 00:05:49,980 big Hollywood movies 101 00:05:50,140 --> 00:05:52,900 he had directed Michael Jackson's Thriller video 102 00:05:53,060 --> 00:05:55,420 which had changed the game. 15 minutes long 103 00:05:55,580 --> 00:05:58,060 and it told this huge story and it was a big hit. 104 00:05:58,180 --> 00:06:00,100 Michael Jackson wanted him again. 105 00:06:00,260 --> 00:06:02,420 # It don't matter if you're black or white 106 00:06:02,580 --> 00:06:06,180 But he was reluctant maybe cos he hadn't been paid fully. Who knows? 107 00:06:06,340 --> 00:06:11,060 Michael Jackson, who could actually be really charming, he insisted. 108 00:06:11,220 --> 00:06:13,860 He literally knocked on John Landis' door 109 00:06:13,980 --> 00:06:15,900 and I think virtually begged him 110 00:06:16,020 --> 00:06:17,940 to take on Black or White. 111 00:06:18,100 --> 00:06:20,300 Michael Jackson was quite hard to resist, 112 00:06:20,420 --> 00:06:22,460 even John Landis couldn't resist him. 113 00:06:24,980 --> 00:06:28,180 After Michael Jackson has made his trip around the world, 114 00:06:28,340 --> 00:06:31,540 we then see for, probably, the first time 115 00:06:31,660 --> 00:06:33,580 in something like a music video, 116 00:06:33,700 --> 00:06:35,740 this incredible morphing technique. 117 00:06:35,860 --> 00:06:37,780 # It's white 118 00:06:37,900 --> 00:06:39,820 # Yeah, yeah, yeah 119 00:06:39,980 --> 00:06:43,340 The morphing was done by a company called Pacific Data Images, 120 00:06:43,460 --> 00:06:46,460 and instead of changing just the face 121 00:06:46,620 --> 00:06:50,380 they layered the shots so they changed bits of the face. 122 00:06:50,500 --> 00:06:52,420 Slowly. Speeded it up. 123 00:06:52,580 --> 00:06:55,540 And it looked like there was proper morphing going on. 124 00:06:55,700 --> 00:06:58,500 Technically it was a huge leap forward. 125 00:07:12,660 --> 00:07:15,300 Everybody Hurts came out in 1993. 126 00:07:15,460 --> 00:07:17,420 This is a remarkable song for a start 127 00:07:17,540 --> 00:07:19,460 because the words are very earnest. 128 00:07:19,620 --> 00:07:23,300 They are a message to somebody who is potentially suicidal saying, 129 00:07:23,420 --> 00:07:25,340 everyone feels like this 130 00:07:25,500 --> 00:07:27,660 and if you get through it you'll be fine. 131 00:07:27,780 --> 00:07:29,700 You just need to hold on. 132 00:07:30,660 --> 00:07:33,980 NEIL: It's set on a freeway in America. 133 00:07:34,140 --> 00:07:37,540 And the band are caught in a traffic jam. 134 00:07:37,660 --> 00:07:42,700 # You're sure you've had enough 135 00:07:43,980 --> 00:07:47,260 Everybody Hurts was directed by Jake Scott, 136 00:07:47,380 --> 00:07:49,300 the son of Ridley Scott. 137 00:07:49,460 --> 00:07:52,020 It was only the fifth video that he'd ever made. 138 00:07:52,180 --> 00:07:55,140 But he would go on to work with U2 and The Rolling Stones 139 00:07:55,300 --> 00:07:58,420 and become a very important and influential 140 00:07:58,540 --> 00:08:00,460 video director of the era. 141 00:08:00,580 --> 00:08:05,340 # Sometimes everybody cries 142 00:08:09,220 --> 00:08:13,700 # Everybody hurts 143 00:08:15,860 --> 00:08:17,820 # Sometimes 144 00:08:17,980 --> 00:08:21,380 And then there's this strange kind of euphoric moment at the end 145 00:08:21,500 --> 00:08:24,460 where the song builds 146 00:08:24,620 --> 00:08:26,820 and everybody just gets out of their cars 147 00:08:26,940 --> 00:08:28,860 and just starts walking. 148 00:08:31,460 --> 00:08:33,420 # Hold on 149 00:08:35,060 --> 00:08:37,020 # Hold on 150 00:08:37,140 --> 00:08:39,660 It was used for various charities 151 00:08:39,820 --> 00:08:43,020 to prevent the rash of teenage suicides happening at the time. 152 00:08:43,180 --> 00:08:46,300 REM were commended for their work and understanding 153 00:08:46,460 --> 00:08:49,260 of what drives people to take their own lives. 154 00:08:49,380 --> 00:08:52,260 And so it had a much wider resonance 155 00:08:52,380 --> 00:08:54,300 than just being a pop video. 156 00:08:54,460 --> 00:08:56,860 It's something that actually helped people. 157 00:09:09,380 --> 00:09:11,340 Take That, Pray, 158 00:09:11,500 --> 00:09:14,260 came out in 1993 from the album Everything Changes 159 00:09:14,420 --> 00:09:17,220 which went to number one and spawned six hit singles 160 00:09:17,340 --> 00:09:19,260 of which Pray was one. 161 00:09:19,420 --> 00:09:23,300 The video was directed by the Canadian Gregg Masuak. 162 00:09:23,460 --> 00:09:29,900 And he was employed basically to give Take That a little bit of glamour. 163 00:09:30,020 --> 00:09:31,940 Pray sees them for the first time 164 00:09:32,100 --> 00:09:35,780 getting to go to quite a luxurious foreign location. 165 00:09:35,900 --> 00:09:37,820 They go to Mexico to film 166 00:09:37,980 --> 00:09:40,580 having previously had to make videos in Britain. 167 00:09:40,740 --> 00:09:43,140 Four members of take that are paired up 168 00:09:43,300 --> 00:09:46,100 with goddesses representing the elements 169 00:09:46,220 --> 00:09:48,140 air, fire, earth and water. 170 00:09:48,260 --> 00:09:50,260 Then you have Gary Barlow by himself. 171 00:09:50,420 --> 00:09:53,420 He is on a beach bare-chested and singing his heart out. 172 00:09:56,060 --> 00:10:00,620 # All I do each night is pray 173 00:10:00,780 --> 00:10:04,460 # Hoping that I'll be a part of you again some day 174 00:10:04,580 --> 00:10:06,500 # I'm on my knees 175 00:10:06,620 --> 00:10:08,540 # All I do each night is think 176 00:10:08,660 --> 00:10:10,580 # Yeah 177 00:10:10,740 --> 00:10:13,820 # Of all the times I closed the doors to keep my love within 178 00:10:29,480 --> 00:10:33,200 Sabotage is a single from Beastie Boys' 1994 album 179 00:10:33,320 --> 00:10:35,240 Ill Communication. 180 00:10:35,360 --> 00:10:37,280 It was directed by Spike Jonze. 181 00:10:37,440 --> 00:10:42,760 It is a really fun, silly over-the-top video. 182 00:10:42,920 --> 00:10:45,880 # I can't stand it, I know you planned it 183 00:10:46,040 --> 00:10:48,440 # I'mma set it straight, this Watergate 184 00:10:48,600 --> 00:10:50,600 # I can't stand rockin' when I'm in here 185 00:10:50,760 --> 00:10:54,280 # Cos your crystal ball ain't so crystal clear 186 00:10:54,440 --> 00:10:58,120 He dressed the three guys in really cheap suits. 187 00:10:58,240 --> 00:11:00,240 And he gave them really terrible wigs 188 00:11:00,400 --> 00:11:02,800 and had them driving around jumping on cars. 189 00:11:06,000 --> 00:11:10,320 It was if they were performing their own cop show called Sabotage. 190 00:11:12,240 --> 00:11:17,160 It was filmed on what very much looked like '70s video film 191 00:11:17,320 --> 00:11:20,320 so the atmosphere and feel were perfect. 192 00:11:20,440 --> 00:11:22,360 WILL: It seemed quite a breakthrough. 193 00:11:22,520 --> 00:11:25,080 Videos had previously been quite serious affairs. 194 00:11:25,240 --> 00:11:27,400 And now you had this band just having fun 195 00:11:27,560 --> 00:11:31,240 and dressing up and wearing '70s comedy wigs and jumping over cars. 196 00:11:32,080 --> 00:11:34,800 # Listen all y'all, it's a sabotage 197 00:11:36,320 --> 00:11:40,040 Sabotage was actually a really breakthrough video for Spike Jonze. 198 00:11:41,400 --> 00:11:45,240 He started then being recognised as being this great music director. 199 00:11:45,400 --> 00:11:48,680 He went on to work with the likes of Daft Punk and Fatboy Slim. 200 00:11:48,840 --> 00:11:51,320 I think it's the beginning of music directors 201 00:11:51,480 --> 00:11:53,960 actually being recognised for creating art. 202 00:11:54,120 --> 00:11:57,840 # I'm Buddy Rich when I fly off the handle 203 00:11:57,960 --> 00:12:00,480 # What could it be? It's a mirage 204 00:12:00,640 --> 00:12:03,520 # You're scheming on a thing, that's sabotage 205 00:12:12,760 --> 00:12:17,320 Parklife is the title track from Blur's 1994 album 206 00:12:17,480 --> 00:12:21,160 and it's the track that features Phil Daniels of Quadrophenia fame 207 00:12:21,320 --> 00:12:23,320 speaking a lot of the lyrics of the song 208 00:12:23,440 --> 00:12:25,360 and he features in the video 209 00:12:25,520 --> 00:12:28,240 as a kind of travelling glass salesman. 210 00:12:28,360 --> 00:12:31,480 With Damon Albarn as his sidekick. 211 00:12:33,600 --> 00:12:37,080 Parklife was directed by the Brit Pedro Romhanyi 212 00:12:37,240 --> 00:12:40,160 And he was part of the Oil Factory collective. 213 00:12:40,280 --> 00:12:42,200 # What is known as... 214 00:12:42,320 --> 00:12:44,240 # Parklife 215 00:12:44,360 --> 00:12:46,200 # And morning soup can be avoided 216 00:12:46,360 --> 00:12:49,160 # If you take the route straight through what is known as 217 00:12:49,280 --> 00:12:51,200 # Parklife 218 00:12:51,320 --> 00:12:53,720 # All the people 219 00:12:54,520 --> 00:12:57,200 # So many people 220 00:12:57,320 --> 00:13:00,880 # And they all go hand in hand 221 00:13:02,080 --> 00:13:05,600 The video becomes a bit of a British travelogue. 222 00:13:05,720 --> 00:13:07,640 There's umbrellas in it, 223 00:13:07,800 --> 00:13:10,800 references to previous Blur songs and singles 224 00:13:10,920 --> 00:13:12,840 and it is a video 225 00:13:12,960 --> 00:13:14,880 which is really colourful too. 226 00:13:15,000 --> 00:13:18,240 # And they all go hand in hand 227 00:13:18,400 --> 00:13:23,040 # Hand in hand through their own lives 228 00:13:29,640 --> 00:13:31,600 OK, kids, 229 00:13:31,720 --> 00:13:33,640 Arnold's is proud to present 230 00:13:33,760 --> 00:13:36,680 Wisconsin's own Weezer. 231 00:13:36,840 --> 00:13:39,200 Weezer's video for their Buddy Holly single 232 00:13:39,320 --> 00:13:41,240 was directed by Spike Jonze 233 00:13:41,400 --> 00:13:45,440 and he brought his typical quirky and amusing take 234 00:13:45,560 --> 00:13:47,400 to the whole enterprise. 235 00:13:47,560 --> 00:13:51,120 # What's with these homies, dissing my girl? 236 00:13:51,240 --> 00:13:54,560 # Why do they gotta front? 237 00:13:54,720 --> 00:13:59,680 They shot it as if they were playing to the cast of Happy Days. 238 00:13:59,840 --> 00:14:02,240 And he did this by using clips from Happy Days 239 00:14:02,360 --> 00:14:04,280 and interspersing it. 240 00:14:04,440 --> 00:14:07,520 It's a very clever piece of manipulation. 241 00:14:07,640 --> 00:14:11,320 # ..and I know you're mine 242 00:14:15,160 --> 00:14:19,360 # Oo-ee-oo I look just like Buddy Holly 243 00:14:19,480 --> 00:14:23,000 # Oh-oh, and you're Mary Tyler Moore 244 00:14:23,160 --> 00:14:26,280 The high point as it had to be is when the Fonz turns up 245 00:14:26,440 --> 00:14:29,760 and starts doing this dance and everyone is amazed. 246 00:14:29,880 --> 00:14:31,800 Apparently he spent hours 247 00:14:31,920 --> 00:14:33,840 trawling over all these episodes 248 00:14:33,960 --> 00:14:35,880 to try and make it work. 249 00:14:36,040 --> 00:14:39,880 And it does. It really comes across like Weezer are in the show. 250 00:14:47,320 --> 00:14:49,280 Waterfalls by TLC 251 00:14:49,440 --> 00:14:52,640 was from their 1994 album CrazySexyCool 252 00:14:52,800 --> 00:14:56,440 and the video for it was directed by F Gary Gray. 253 00:15:01,200 --> 00:15:03,320 It was a very brave song and brave video 254 00:15:03,480 --> 00:15:07,440 because it references AIDS which at that time was not being talked about 255 00:15:07,600 --> 00:15:09,720 in popular culture and the drug trade. 256 00:15:09,880 --> 00:15:12,840 The third verse brings everything together 257 00:15:12,960 --> 00:15:14,880 and blames poverty for it 258 00:15:15,000 --> 00:15:16,920 so it's a really unusual song. 259 00:15:17,080 --> 00:15:21,240 And the video reflected that admirably. 260 00:15:22,360 --> 00:15:26,080 They were morphing using effects which had not been used before. 261 00:15:26,200 --> 00:15:28,120 But around this on the verses 262 00:15:28,280 --> 00:15:30,520 there is a strong narrative structure. 263 00:15:30,680 --> 00:15:33,840 So you have a scene where a young boy goes out to sell drugs. 264 00:15:34,000 --> 00:15:36,760 His mother is trying to stop him but he ignores her. 265 00:15:36,880 --> 00:15:38,800 And he ends up killed. 266 00:15:38,960 --> 00:15:41,320 The second story concerns a man and a woman. 267 00:15:41,440 --> 00:15:43,360 They've had a one-night stand. 268 00:15:43,520 --> 00:15:46,120 The woman suggests the man doesn't wear a condom 269 00:15:46,280 --> 00:15:49,280 then you see man looking at his face and seeing lesions. 270 00:15:49,400 --> 00:15:52,840 # Don't go chasing waterfalls 271 00:15:53,000 --> 00:15:57,960 # Please stick to the rivers and the lakes that you are used to 272 00:15:58,120 --> 00:16:04,280 # I know that you're gonna have it your way or nothing at all 273 00:16:04,400 --> 00:16:07,520 # But I think you're moving too fast 274 00:16:11,400 --> 00:16:13,360 By 1995, 275 00:16:13,480 --> 00:16:15,400 Pulp had been going for 17 years. 276 00:16:15,560 --> 00:16:18,320 And they hadn't really made a breakthrough. 277 00:16:18,440 --> 00:16:20,360 But their fifth album 278 00:16:20,520 --> 00:16:24,040 was the one where things started to turn around for them 279 00:16:27,920 --> 00:16:30,720 Jarvis Cocker was studying at St Martin's College. 280 00:16:30,880 --> 00:16:33,160 There was a Greek girl who was very wealthy 281 00:16:33,320 --> 00:16:36,880 and she said, "I want to hang out with common people." Slumming it. 282 00:16:37,040 --> 00:16:39,520 # She studied sculpture at St Martin's College 283 00:16:39,640 --> 00:16:41,560 # That's where I 284 00:16:42,840 --> 00:16:44,640 # Caught her eye 285 00:16:44,800 --> 00:16:47,560 It starts in a night club in Stepney, in east London. 286 00:16:47,680 --> 00:16:49,600 The dancers are on a loop 287 00:16:49,760 --> 00:16:52,760 so that they just repeat the moves behind Jarvis Cocker 288 00:16:52,880 --> 00:16:54,800 who is singing. 289 00:16:56,880 --> 00:17:00,000 # And then in 30 seconds' time 290 00:17:00,160 --> 00:17:02,840 It then moves into this strange, sort of slightly 291 00:17:02,960 --> 00:17:04,880 dreamlike supermarket 292 00:17:05,000 --> 00:17:06,920 where a tiny Jarvis Cocker 293 00:17:07,080 --> 00:17:09,080 is being wheeled around by Sadie Frost 294 00:17:09,200 --> 00:17:11,200 while people are buying Pulp things. 295 00:17:11,320 --> 00:17:13,760 It's tremendously funny, 296 00:17:13,880 --> 00:17:15,800 it's full of British eccentricity 297 00:17:15,960 --> 00:17:19,600 and it completely deserves to be called 298 00:17:19,760 --> 00:17:22,240 one of the great British pop videos of the time. 299 00:17:24,760 --> 00:17:27,800 Jarvis had studied film at St Martin's College 300 00:17:27,920 --> 00:17:29,840 so he produced the video himself 301 00:17:29,960 --> 00:17:31,960 which was directed by Pedro Romhanyi 302 00:17:32,080 --> 00:17:34,120 who'd also directed Blur's Parklife. 303 00:17:34,240 --> 00:17:36,560 # ..along with the common people 304 00:17:36,720 --> 00:17:40,560 # Laugh along even though they are laughing at you 305 00:17:40,680 --> 00:17:43,640 # And the stupid things that you do 306 00:17:43,800 --> 00:17:47,360 # Because you think that poor is cool... # 307 00:18:00,040 --> 00:18:02,000 In 1995, Michael Jackson 308 00:18:02,160 --> 00:18:05,320 released his duet, with his younger sister Janet, Scream. 309 00:18:05,440 --> 00:18:07,360 # Argh! 310 00:18:10,360 --> 00:18:14,000 This song is kind of a reflection of him trying to escape 311 00:18:14,120 --> 00:18:16,040 his accusations in the press. 312 00:18:20,400 --> 00:18:22,360 # Tired of injustice 313 00:18:22,480 --> 00:18:24,640 # Tired of the schemes 314 00:18:24,800 --> 00:18:27,400 The video features Michael and his sister Janet 315 00:18:27,520 --> 00:18:29,440 aboard this spaceship 316 00:18:29,560 --> 00:18:31,880 getting away from the world 317 00:18:32,040 --> 00:18:35,560 and living in their own very comforting cocoon. 318 00:18:35,680 --> 00:18:37,600 # Argh! 319 00:18:38,520 --> 00:18:42,080 # With such confusions don't it make you wanna scream? 320 00:18:42,800 --> 00:18:46,720 # You bash, abuse and victimise in the scheme 321 00:18:46,880 --> 00:18:49,600 Everything was stitched together as CGI. 322 00:18:49,720 --> 00:18:51,640 It's kind of hard to work out 323 00:18:51,760 --> 00:18:53,680 where the reality is 324 00:18:53,800 --> 00:18:55,720 and where the post-production is 325 00:18:55,840 --> 00:18:57,760 as it is so seamlessly done. 326 00:18:57,920 --> 00:19:00,880 It's an incredible thing to watch, a real piece of art. 327 00:19:01,000 --> 00:19:02,920 # Stop pressuring me 328 00:19:03,040 --> 00:19:04,960 # Makes me want to scream 329 00:19:05,080 --> 00:19:07,000 Cost seven million dollars. 330 00:19:07,160 --> 00:19:11,080 Mainly because it had something like 11 different studio sets. 331 00:19:11,240 --> 00:19:14,240 And time was tight as it always is with Michael Jackson. 332 00:19:31,960 --> 00:19:34,640 Just by Radiohead came out in 1995. 333 00:19:34,800 --> 00:19:38,480 They'd already had a very big hit from their first album with Creep. 334 00:19:38,600 --> 00:19:42,080 # You do it to yourself, just you 335 00:19:42,200 --> 00:19:45,440 # That's what really hurts 336 00:19:45,560 --> 00:19:48,760 # You do it to yourself, just you 337 00:19:48,880 --> 00:19:50,800 # You and no-one else 338 00:19:50,960 --> 00:19:55,560 The video has got a guy lying down in the street 339 00:19:55,680 --> 00:19:57,600 outside Liverpool St Station 340 00:19:57,760 --> 00:20:00,640 and all these people coming up to him and asking what's wrong 341 00:20:00,800 --> 00:20:03,800 and getting increasingly frustrated when he won't tell them. 342 00:20:03,920 --> 00:20:06,240 # Give him sympathy 343 00:20:08,760 --> 00:20:10,960 Passers-by are very worried about him. 344 00:20:11,080 --> 00:20:13,000 There's subtitles in the video. 345 00:20:13,160 --> 00:20:16,120 They are asking, "What's wrong?" "Are you all right?" 346 00:20:16,280 --> 00:20:19,080 And the man laying down is really quite aggressive. 347 00:20:19,200 --> 00:20:21,120 He's quite rude. 348 00:20:21,240 --> 00:20:23,160 "Go, leave me alone." 349 00:20:23,320 --> 00:20:27,600 And doesn't want to talk about anything or to anyone. 350 00:20:31,520 --> 00:20:33,720 And then just as he's about to tell them, 351 00:20:33,840 --> 00:20:35,760 the subtitles disappear. 352 00:20:35,880 --> 00:20:37,800 So we don't know what he says. 353 00:21:02,840 --> 00:21:04,800 It's Oh So Quiet by Bjork 354 00:21:04,920 --> 00:21:06,840 was a cover of a Betty Hutton song. 355 00:21:07,000 --> 00:21:09,160 And Spike Jonze, the video's director, 356 00:21:09,320 --> 00:21:13,040 wanted to pay homage to the big musicals of the 1950s. 357 00:21:13,160 --> 00:21:16,080 It starts with Bjork in this garage 358 00:21:16,240 --> 00:21:19,720 and it all starts very grey and slow, everything is slowed down. 359 00:21:19,840 --> 00:21:21,760 And it's quite dull. 360 00:21:21,920 --> 00:21:25,080 And then as she reaches the chorus everything lightens up 361 00:21:25,240 --> 00:21:28,600 and it becomes brighter and it speeds up into real time again. 362 00:21:28,720 --> 00:21:32,840 # And so peaceful until 363 00:21:34,120 --> 00:21:36,080 # You fall in love 364 00:21:36,200 --> 00:21:38,120 # Zing boom 365 00:21:38,240 --> 00:21:40,160 # The sky up above 366 00:21:40,280 --> 00:21:42,200 # Zing boom 367 00:21:42,320 --> 00:21:44,240 # Is caving in 368 00:21:44,360 --> 00:21:46,040 # Wham bam! 369 00:21:46,160 --> 00:21:48,080 Strange objects start dancing 370 00:21:48,240 --> 00:21:51,600 and people who have just been walking around in the background 371 00:21:51,720 --> 00:21:53,640 break out into dance routines. 372 00:21:53,800 --> 00:21:55,880 It is like a musical where at any moment 373 00:21:56,000 --> 00:21:57,920 a song and dance number can happen 374 00:21:58,080 --> 00:22:00,480 and everyone will be choreographed together 375 00:22:00,600 --> 00:22:02,520 # Zing boom 376 00:22:02,640 --> 00:22:05,240 # So what's the use? Wow! Bam! 377 00:22:05,400 --> 00:22:07,760 It's a really lovely piece of work actually. 378 00:22:07,880 --> 00:22:10,920 Spike Jonze at his most charming 379 00:22:11,080 --> 00:22:14,480 and least subversive, but still most creative. 380 00:22:14,640 --> 00:22:18,160 # You blow, blow, blow, blow your fuse 381 00:22:18,280 --> 00:22:20,200 # Argh! 382 00:22:20,320 --> 00:22:23,440 # When you fall in love 383 00:22:30,560 --> 00:22:32,520 # Shh # 384 00:22:39,720 --> 00:22:41,680 Don't Look Back In Anger 385 00:22:41,800 --> 00:22:43,720 was released by Oasis 386 00:22:43,880 --> 00:22:47,160 and in 1996 Oasis are one of the biggest bands in the UK. 387 00:22:47,280 --> 00:22:51,040 # Slip inside the eye of your mind 388 00:22:51,160 --> 00:22:54,360 # Don't you know you might find 389 00:22:54,480 --> 00:22:57,120 # A better place to play 390 00:22:57,280 --> 00:23:00,560 To direct the video they recruited the Englishman Nigel Dick, 391 00:23:00,720 --> 00:23:03,640 who had worked with a lot of the great metal bands 392 00:23:03,800 --> 00:23:06,240 such as Def Leppard and Guns N' Roses. 393 00:23:06,360 --> 00:23:09,240 # You slowly fade away 394 00:23:09,360 --> 00:23:11,280 Don't Look Back In Anger 395 00:23:11,440 --> 00:23:15,480 is symbolic of Oasis's sudden absolutely massive success. 396 00:23:15,640 --> 00:23:19,200 Whereas old videos might have them in a park near a council estate, 397 00:23:19,360 --> 00:23:21,920 now they are being picked up by Patrick Macnee. 398 00:23:22,080 --> 00:23:25,240 He starred as Steed in The Avengers and he's the chauffeur 399 00:23:25,400 --> 00:23:27,480 who drives them to this enormous house. 400 00:23:27,640 --> 00:23:30,920 They kind of just wander about this lovely big country house 401 00:23:31,080 --> 00:23:33,560 which seems to be filled with beautiful women 402 00:23:33,680 --> 00:23:35,600 all dressed in white. 403 00:23:35,760 --> 00:23:39,840 # You ain't ever gonna burn my heart out 404 00:23:40,000 --> 00:23:42,360 Noel Gallagher is actually singing the song 405 00:23:42,520 --> 00:23:45,080 so Liam Gallagher has nothing to do in the video 406 00:23:45,200 --> 00:23:47,120 except play his tambourine. 407 00:23:47,240 --> 00:23:50,120 # So Sally can wait 408 00:23:50,280 --> 00:23:55,560 # She knows it's too late as we're walking on by 409 00:23:57,480 --> 00:24:01,800 # Her soul slides away 410 00:24:03,040 --> 00:24:05,880 # But don't look back in anger 411 00:24:06,000 --> 00:24:08,640 # Don't look back in anger 412 00:24:20,680 --> 00:24:23,480 The video for Smashing Pumpkins Tonight, Tonight 413 00:24:23,640 --> 00:24:26,640 is probably my favourite MTV video of all time. 414 00:24:26,800 --> 00:24:31,640 It's basically a pastiche of a George Melies film 415 00:24:31,760 --> 00:24:33,680 A Trip To The Moon. 416 00:24:33,800 --> 00:24:35,720 And it gets everything right. 417 00:24:50,400 --> 00:24:52,400 Along the way then you have the group 418 00:24:52,560 --> 00:24:56,400 who are playing mythical, old-style instruments. 419 00:24:56,560 --> 00:24:58,640 And you have this really glorious song 420 00:24:58,760 --> 00:25:00,680 which has an orchestral feel 421 00:25:00,840 --> 00:25:03,120 with the Chicago Symphony Orchestra in it. 422 00:25:03,280 --> 00:25:05,560 And the whole thing is very grandstanding. 423 00:25:05,680 --> 00:25:08,520 # Believe in me 424 00:25:09,560 --> 00:25:13,960 # Believe 425 00:25:16,080 --> 00:25:19,440 It was made by Jonathan Dayton and Valerie Faris. 426 00:25:19,600 --> 00:25:21,600 They had some problems when making it 427 00:25:21,760 --> 00:25:24,840 because James Cameron was making Titanic at the same time 428 00:25:25,000 --> 00:25:28,080 and he had taken all of the turn-of-the-century costumes 429 00:25:28,200 --> 00:25:30,120 and there weren't any left. 430 00:25:30,280 --> 00:25:33,560 They just about managed to scrape together what was left over 431 00:25:33,680 --> 00:25:35,680 and then adapted them for their film. 432 00:25:35,800 --> 00:25:37,720 # So bright 433 00:25:37,840 --> 00:25:41,320 # Tonight 434 00:25:41,440 --> 00:25:44,440 # Tonight 435 00:25:44,560 --> 00:25:46,480 # Believe in me 436 00:25:46,600 --> 00:25:48,520 # As I believe in you # 437 00:25:52,320 --> 00:25:54,920 # I'll tell you what I want what I really really want 438 00:25:55,080 --> 00:25:57,720 # Don't tell me what you want what you really really want 439 00:25:57,880 --> 00:26:01,640 Wannabe by the Spice Girls had this video which absolutely captured 440 00:26:01,760 --> 00:26:03,680 the spirit of the Spice Girls 441 00:26:03,840 --> 00:26:08,160 as this very kind of spirited and fun and quite naughty girl gang. 442 00:26:08,280 --> 00:26:10,200 # Forget my past 443 00:26:10,320 --> 00:26:12,240 # If you want to get with me 444 00:26:12,360 --> 00:26:14,280 # Better make it fast 445 00:26:14,440 --> 00:26:17,600 From the off, they really established who each of them were 446 00:26:17,760 --> 00:26:19,960 through the video and the lyrics as well. 447 00:26:20,080 --> 00:26:22,000 Which was directed by Johan Camitz. 448 00:26:22,160 --> 00:26:27,520 And it shows the girls causing havoc in quite a posh London hotel. 449 00:26:27,680 --> 00:26:29,880 They dance their way through it singing, 450 00:26:30,040 --> 00:26:32,600 messing about with the people who are in there. 451 00:26:32,720 --> 00:26:34,640 # If you wannabe my lover 452 00:26:34,760 --> 00:26:36,680 # You got to get with my friends 453 00:26:36,800 --> 00:26:38,720 # Making love is for ever 454 00:26:38,840 --> 00:26:40,760 # Friendship never ends 455 00:26:40,920 --> 00:26:43,680 Your feeling about it is that it was shot in one take 456 00:26:43,800 --> 00:26:45,800 which is actually quite remarkable. 457 00:26:45,920 --> 00:26:49,520 # But that's the way it ends 458 00:26:49,640 --> 00:26:51,560 # If you want to be my lover 459 00:26:51,720 --> 00:26:54,920 # You gotta, you gotta, you gotta, you gotta... 460 00:26:55,080 --> 00:27:01,160 This is what kick-started the Spice Girls in Britain and in America 461 00:27:01,320 --> 00:27:04,480 where the video went on very heavy rotation on MTV. 462 00:27:04,640 --> 00:27:07,200 # Throw your body down and zig-a-zig-Ah! 463 00:27:13,120 --> 00:27:16,400 Virtual insanity was directed by Jonathan Glazer 464 00:27:16,560 --> 00:27:20,000 and it was a showcase for JK's dancing. 465 00:27:20,160 --> 00:27:23,320 # It's a wonder man can eat at all 466 00:27:23,480 --> 00:27:25,680 # When things are big that should be small 467 00:27:25,840 --> 00:27:31,080 # Who can tell what magic spells we'll be doing for us 468 00:27:31,240 --> 00:27:33,840 It's something, you can't take your eyes off him 469 00:27:34,000 --> 00:27:37,880 but then you do because the space he's dancing in is moving. 470 00:27:38,000 --> 00:27:39,920 It appears that the floor is moving, 471 00:27:40,080 --> 00:27:42,480 that the sofas that are in the room are moving. 472 00:27:42,640 --> 00:27:44,920 The perspective is shifting constantly. 473 00:27:45,040 --> 00:27:46,960 It's a really amazing effect 474 00:27:47,120 --> 00:27:49,720 which in fact was achieved by not moving the floor 475 00:27:49,840 --> 00:27:51,760 but moving the set around it. 476 00:27:51,920 --> 00:27:57,560 # There's something in these futures that we have to be told 477 00:27:57,680 --> 00:27:59,600 # Futures 478 00:27:59,720 --> 00:28:02,880 # Made of virtual insanity now 479 00:28:03,040 --> 00:28:07,760 # Always seem to be governed by this love we have 480 00:28:07,920 --> 00:28:12,840 # For useless, twisting, our new technology 481 00:28:13,000 --> 00:28:17,520 # Oh, now there is no sound for we all live underground 482 00:28:24,040 --> 00:28:26,920 Daft Punk released Around The World in 1997 483 00:28:27,080 --> 00:28:30,040 and previous to this song they weren't that well known 484 00:28:30,160 --> 00:28:32,080 outside of the French dance scene 485 00:28:32,240 --> 00:28:35,200 and this broke them through to a mainstream audience. 486 00:28:35,320 --> 00:28:37,240 The video for it is beautiful. 487 00:28:45,400 --> 00:28:47,360 The video has robots, 488 00:28:47,480 --> 00:28:49,400 athletes, disco girls, 489 00:28:49,520 --> 00:28:51,440 mummies and skeletons. 490 00:28:51,600 --> 00:28:56,280 And each of these facets represent an area of the song. 491 00:29:01,520 --> 00:29:04,360 Of course from the outside this sounds quite messy. 492 00:29:04,480 --> 00:29:06,400 But stand back 493 00:29:06,520 --> 00:29:08,440 and watch the feast in front. 494 00:29:08,560 --> 00:29:10,480 It's marvellous. 495 00:29:10,600 --> 00:29:13,480 # Around the world, around the world 496 00:29:17,720 --> 00:29:20,040 It's like one of the Busby Berkeley movies 497 00:29:20,160 --> 00:29:22,080 of the 1930s. 498 00:29:22,240 --> 00:29:24,200 It looks very modern at the same time 499 00:29:24,360 --> 00:29:26,720 as referencing the golden age of Hollywood. 500 00:29:26,880 --> 00:29:30,040 It was the launch pad for Michel Gondry as much as Daft Punk. 501 00:29:30,200 --> 00:29:33,200 Michel then went on to have a very big Hollywood career. 502 00:29:33,320 --> 00:29:35,240 # Around the world, around the world 503 00:29:54,920 --> 00:29:57,120 The Verve's Bittersweet Symphony video 504 00:29:57,240 --> 00:29:59,160 was directed by Walter A Stern 505 00:29:59,320 --> 00:30:02,560 and it featured mostly the singer Richard Ashcroft 506 00:30:02,720 --> 00:30:05,560 on Hoxton High Street in east London. 507 00:30:05,680 --> 00:30:07,600 And he at the beginning of the video 508 00:30:07,720 --> 00:30:09,640 takes a deep breath 509 00:30:09,760 --> 00:30:11,680 and then just walks. 510 00:30:21,600 --> 00:30:26,360 # Cos it's a bittersweet symphony 511 00:30:26,480 --> 00:30:29,600 # That's life 512 00:30:32,320 --> 00:30:35,280 # Try to make ends meet 513 00:30:35,400 --> 00:30:37,920 # You're a slave to... 514 00:30:38,040 --> 00:30:41,160 It's an unbelievably selfish walk. 515 00:30:41,280 --> 00:30:43,200 He just keeps bumping into people 516 00:30:43,360 --> 00:30:45,920 including a lady that he actually knocks over. 517 00:30:46,040 --> 00:30:47,960 And he doesn't give a damn. 518 00:30:48,080 --> 00:30:51,080 # ..road I've ever been down 519 00:30:51,200 --> 00:30:53,480 So it's a suggestion of arrogance, 520 00:30:53,640 --> 00:30:56,320 but a suggestion he's completely in his own world 521 00:30:56,480 --> 00:30:58,880 and on a higher calling and it fits perfectly 522 00:30:59,000 --> 00:31:00,920 with the gloriousness of the music. 523 00:31:01,080 --> 00:31:03,760 If a car parks in front of him he just walks over it. 524 00:31:03,920 --> 00:31:07,000 He is of course consequently shouted at, 525 00:31:07,160 --> 00:31:09,440 chased, berated but he ignores everyone. 526 00:31:09,560 --> 00:31:11,480 He carries on. He is focused. 527 00:31:11,640 --> 00:31:14,240 He has a mission to walk to the end of this street. 528 00:31:21,920 --> 00:31:23,880 Run DMC's It's Like That 529 00:31:24,040 --> 00:31:27,000 originally came out in 1983 from their debut album. 530 00:31:27,120 --> 00:31:30,640 In 1997, Jason Nevins remixed it 531 00:31:30,800 --> 00:31:34,000 and released it as Run DMC vs Jason Nevins. 532 00:31:35,960 --> 00:31:39,360 # Unemployment at a record high 533 00:31:39,520 --> 00:31:42,920 # People coming, people going, people born to die 534 00:31:43,080 --> 00:31:46,480 # Don't ask me, because I don't know why 535 00:31:46,640 --> 00:31:50,400 # But it's like that, and that's the way it is 536 00:31:50,560 --> 00:31:53,560 The great thing about it is the way it's filmed actually 537 00:31:53,680 --> 00:31:55,600 because it's shot from very low down 538 00:31:55,760 --> 00:31:59,160 so you can see the feet of the dancers. 539 00:31:59,280 --> 00:32:01,720 # ..that you're underpaid 540 00:32:01,880 --> 00:32:05,280 # It's like that, and that's the way it is 541 00:32:10,600 --> 00:32:13,600 I think it actually introduced a whole new generation 542 00:32:13,720 --> 00:32:15,640 not only to Run DMC 543 00:32:15,800 --> 00:32:18,280 but also to the idea of street dancing. 544 00:32:23,720 --> 00:32:26,320 The prodigy who came up with the wonderful title 545 00:32:26,440 --> 00:32:28,360 Smack My Bitch Up 546 00:32:28,480 --> 00:32:30,400 produced then a video 547 00:32:30,520 --> 00:32:32,440 that seemed to match 548 00:32:32,600 --> 00:32:35,280 the offensiveness of the actual single's title. 549 00:32:40,760 --> 00:32:43,560 The video was directed by Jonas Akerlund 550 00:32:43,720 --> 00:32:46,800 and he came out of the Swedish death metal scene. 551 00:32:46,920 --> 00:32:50,320 # Smack my bitch up 552 00:32:51,840 --> 00:32:55,360 It's from the point of view of this person who's causing mayhem. 553 00:32:55,520 --> 00:32:58,200 They punch people in the face, take loads of drugs 554 00:32:58,320 --> 00:33:00,240 knock tables over in night clubs. 555 00:33:00,400 --> 00:33:03,760 And they just cause as much damage as possible. 556 00:33:03,880 --> 00:33:05,800 It's very violent. 557 00:33:05,920 --> 00:33:07,840 It's so sleazy and so degrading 558 00:33:08,000 --> 00:33:10,680 that it's almost impossible to describe really. 559 00:33:10,840 --> 00:33:14,840 This night out is the most debauched night out 560 00:33:14,960 --> 00:33:16,880 you could ever imagine. 561 00:33:17,040 --> 00:33:19,120 It involved sex, drugs, rock and roll. 562 00:33:19,240 --> 00:33:21,160 All the horrible things. 563 00:33:23,480 --> 00:33:25,440 # Smack my bitch up 564 00:33:29,880 --> 00:33:31,880 And then there is the twist at the end 565 00:33:32,040 --> 00:33:35,640 when you finally discover that the person causing all this mayhem 566 00:33:35,760 --> 00:33:37,680 who you assumed was a man 567 00:33:37,800 --> 00:33:39,720 turns out to be a young woman. 568 00:33:59,680 --> 00:34:03,320 Teardrop was released by Massive Attack in 1998 569 00:34:03,440 --> 00:34:05,680 and it's directed by Walter Stern. 570 00:34:05,800 --> 00:34:08,360 The video is quite beautiful 571 00:34:08,480 --> 00:34:10,400 if not a little bit disturbing. 572 00:34:10,560 --> 00:34:13,800 It kind of depicts a baby in the womb 573 00:34:13,960 --> 00:34:16,960 who then sings the lyrics to the song. 574 00:34:18,600 --> 00:34:21,520 # Love, love is a verb 575 00:34:21,640 --> 00:34:24,680 # Love is a doing word 576 00:34:24,800 --> 00:34:29,720 # Fearless on my breath 577 00:34:31,120 --> 00:34:34,000 # Gentle impulsion 578 00:34:34,120 --> 00:34:37,120 # Shakes me, makes me lighter 579 00:34:37,240 --> 00:34:39,160 The actual baby 580 00:34:39,320 --> 00:34:43,240 was an animatronic figure which took six weeks to make. 581 00:34:43,360 --> 00:34:46,360 # Black flowers blossom 582 00:34:46,480 --> 00:34:51,960 # Fearless on my breath 583 00:34:52,880 --> 00:34:54,840 It's very watchable. 584 00:34:55,000 --> 00:34:57,800 It's like a video lava lamp really. It's beautiful. 585 00:35:05,080 --> 00:35:07,200 ..Baby One More Time is the title track 586 00:35:07,360 --> 00:35:11,560 from Britney Spears' debut album which came out in 1998. 587 00:35:11,720 --> 00:35:14,880 And apparently she had the idea for the video. 588 00:35:15,000 --> 00:35:16,920 (BELL) 589 00:35:22,160 --> 00:35:24,280 ..Baby One More Time by Britney Spears 590 00:35:24,400 --> 00:35:26,320 was reasonably controversial. 591 00:35:26,480 --> 00:35:29,320 It's got her wearing a schoolgirl's outfit 592 00:35:29,480 --> 00:35:32,080 and she's dancing through the halls of her school. 593 00:35:32,240 --> 00:35:34,960 It's almost like a schoolgirl fantasy. 594 00:35:35,120 --> 00:35:38,560 And her love interest is played by her cousin Chap 595 00:35:38,680 --> 00:35:40,600 and a rather frumpy teacher 596 00:35:40,760 --> 00:35:44,120 who perhaps predictably joins in at the end with the dancing 597 00:35:44,240 --> 00:35:46,840 was played by Britney Spears' PA. 598 00:35:46,960 --> 00:35:52,600 # My loneliness is killing me 599 00:35:52,720 --> 00:35:55,880 # Baby I must confess 600 00:35:56,000 --> 00:35:58,280 # I still believe 601 00:35:58,440 --> 00:36:02,720 # When I'm not with you I lose my mind 602 00:36:02,840 --> 00:36:06,560 # Give me a sign 603 00:36:06,680 --> 00:36:09,520 # Hit me baby one more time 604 00:36:09,640 --> 00:36:11,560 (BELL) 605 00:36:16,560 --> 00:36:18,480 # Hi, my name is... # What? 606 00:36:18,600 --> 00:36:20,520 # My name is... 607 00:36:20,640 --> 00:36:22,560 # Slim Shady 608 00:36:22,720 --> 00:36:26,440 Eminem released My Name Is in January 1999. 609 00:36:26,600 --> 00:36:28,760 The video is directed by Philip Atwell. 610 00:36:28,880 --> 00:36:30,800 It's his first music video. 611 00:36:30,960 --> 00:36:32,960 It starts in what looks like a trailer 612 00:36:33,080 --> 00:36:35,000 with a couple watching TV 613 00:36:35,160 --> 00:36:39,840 and the TV shows suddenly all seem to include Eminem. 614 00:36:39,960 --> 00:36:41,880 # I'm trying to get my head straight 615 00:36:42,040 --> 00:36:44,920 # But I can't decide which Spice Girl I want to impregnate 616 00:36:45,040 --> 00:36:47,680 # Slim Shady, you are basic 617 00:36:47,840 --> 00:36:50,520 # Uh-uh # Why is your face red? 618 00:36:50,680 --> 00:36:53,080 It's incredibly inventive, it's very fast. 619 00:36:53,240 --> 00:36:56,320 He does a lot of parodies of characters like Bill Clinton 620 00:36:56,440 --> 00:36:58,360 and Marilyn Manson. 621 00:36:58,520 --> 00:37:01,360 # My name is... # Slim Shady 622 00:37:01,520 --> 00:37:04,080 # Stop the tape, this kid needs to be locked away 623 00:37:04,200 --> 00:37:06,640 He invented the Slim Shady character 624 00:37:06,800 --> 00:37:09,000 who was very much the dark side of Eminem. 625 00:37:09,160 --> 00:37:14,560 He invented himself as being this very literate, quite funny, 626 00:37:14,680 --> 00:37:17,360 very controversial rapper. 627 00:37:17,480 --> 00:37:20,120 The wit and the sharpness of it 628 00:37:20,280 --> 00:37:24,480 suggested he is a real major new talent. 629 00:37:29,240 --> 00:37:33,080 # We've come a long long way together 630 00:37:33,200 --> 00:37:37,400 # Through the hard times and the good 631 00:37:37,520 --> 00:37:41,840 # I have to celebrate you, baby 632 00:37:41,960 --> 00:37:47,320 # I have to praise you like I should 633 00:37:47,480 --> 00:37:49,760 The video to Praise You by Fatboy Slim 634 00:37:49,920 --> 00:37:52,800 was directed by Roman Coppola and Spike Jonze. 635 00:37:52,920 --> 00:37:54,920 And it depicts a flash mob developing 636 00:37:55,040 --> 00:37:57,680 outside a cinema in Westwood, LA. 637 00:38:00,560 --> 00:38:04,480 This group of quite funny looking, haphazard dancers 638 00:38:04,600 --> 00:38:06,520 with these not-great routines 639 00:38:06,680 --> 00:38:08,760 just start dancing around this beatbox 640 00:38:08,880 --> 00:38:10,800 playing the Fatboy Slim single. 641 00:38:10,960 --> 00:38:14,760 It's just the reactions of everyone around them which is so brilliant. 642 00:38:22,360 --> 00:38:25,560 And the dancing which features Spike Jonze himself 643 00:38:25,680 --> 00:38:27,600 is totally over the top. 644 00:38:27,760 --> 00:38:32,360 It's not really that well co-ordinated in parts. 645 00:38:32,520 --> 00:38:34,680 He goes up to people. He's in their face. 646 00:38:34,800 --> 00:38:36,720 And he's dancing away. 647 00:38:37,480 --> 00:38:39,640 This was guerrilla-style film-making. 648 00:38:39,800 --> 00:38:41,960 They turned up outside a Westwood cinema 649 00:38:42,080 --> 00:38:44,400 and did this flash mob dance 650 00:38:44,520 --> 00:38:47,240 in front of very bemused onlookers 651 00:38:47,400 --> 00:38:50,280 and in fact a rather annoyed employee at the cinema. 652 00:38:50,440 --> 00:38:52,840 Who actually turns off the music at one point. 653 00:38:52,960 --> 00:38:54,880 And they filmed it. 654 00:38:55,040 --> 00:38:57,560 Allegedly, the entire video cost $800. 655 00:39:03,320 --> 00:39:05,280 # I have to praise you... # 656 00:39:14,400 --> 00:39:16,520 Let Forever Be by The Chemical Brothers 657 00:39:16,680 --> 00:39:19,880 had a video which was a feat of editing and special effects. 658 00:39:20,040 --> 00:39:23,000 It's depicting a woman's nightmare when she changes. 659 00:39:23,120 --> 00:39:25,040 And so one moment her face changes, 660 00:39:25,160 --> 00:39:27,080 one moment her clothes change. 661 00:39:27,240 --> 00:39:29,320 And she's going through time and space. 662 00:39:36,760 --> 00:39:40,560 The video for Let Forever Be is directed by Michel Gondry. 663 00:39:40,720 --> 00:39:44,000 And again he brings his very surreal style to it. 664 00:39:44,160 --> 00:39:47,640 The idea of the video is a day in the life of this very ordinary girl 665 00:39:47,760 --> 00:39:50,240 who seems to be going about her day 666 00:39:50,400 --> 00:39:53,680 but then has these flips into dreamlike states 667 00:39:53,800 --> 00:39:56,240 where she is suddenly replicated. 668 00:39:56,360 --> 00:39:59,000 # Feel like 669 00:39:59,120 --> 00:40:02,480 # To let forever be 670 00:40:02,600 --> 00:40:04,520 What Gondry wanted to achieve 671 00:40:04,640 --> 00:40:06,560 was a more real context for this. 672 00:40:06,720 --> 00:40:09,480 And he did it by actually having several actresses 673 00:40:09,600 --> 00:40:11,520 in the same role 674 00:40:11,680 --> 00:40:14,920 rather than just reproduce one actress. 675 00:40:31,560 --> 00:40:34,000 Through the '90s, technology advances 676 00:40:34,160 --> 00:40:37,680 meant that music videos would really go to new places and try new things. 677 00:40:37,800 --> 00:40:39,800 There was money in the music industry 678 00:40:39,960 --> 00:40:43,520 so a lot of these videos cost three, four, five, up to seven million 679 00:40:43,640 --> 00:40:45,640 which would be very difficult today. 680 00:40:46,720 --> 00:40:49,120 Morphing, motion-capturing technology, 681 00:40:49,240 --> 00:40:52,880 CGI, all expanded during the '90s. 682 00:40:53,040 --> 00:40:55,720 But more importantly they became cheaper to use. 683 00:40:55,880 --> 00:40:59,200 This expanded the palette of the video directors. 684 00:40:59,360 --> 00:41:02,280 They had many more things to choose from. 685 00:41:04,760 --> 00:41:08,640 It gave rise to a whole new generation of creatives 686 00:41:08,800 --> 00:41:11,080 who could actually do anything they liked. 687 00:41:11,240 --> 00:41:14,800 There was no censorship board, there were no other restrictions 688 00:41:14,920 --> 00:41:16,920 which meant total creative freedom. 689 00:41:17,080 --> 00:41:20,680 I don't think this happened before and certainly hasn't happened since. 690 00:41:20,840 --> 00:41:23,760 The '90s was a great decade for music videos. 691 00:41:23,920 --> 00:41:26,320 There are so many iconic films that were made. 692 00:41:26,480 --> 00:41:29,040 The '90s was the highest point of the video era. 693 00:41:29,200 --> 00:41:32,200 The mid '90s was the golden age. There's a point at which 694 00:41:32,360 --> 00:41:35,120 people knew what they were doing, were having fun. 695 00:41:35,280 --> 00:41:38,040 They didn't feel the need to have pretentiousness. 696 00:41:38,200 --> 00:41:40,160 Very often you look at a mid '90s video 697 00:41:40,320 --> 00:41:42,320 especially by bands like Pulp and Blur 698 00:41:42,480 --> 00:41:45,240 and they've got these little stories, they're fun 699 00:41:45,360 --> 00:41:47,280 and they are amazing to look at. 700 00:41:47,400 --> 00:41:50,720 # What are you doing Sunday, baby? 701 00:41:50,880 --> 00:41:54,320 # Would you like to come and meet me maybe 702 00:41:54,440 --> 00:41:57,960 # You can even bring your baby 703 00:41:58,080 --> 00:42:00,000 # Ooh-ooh-ooh 704 00:42:01,320 --> 00:42:04,160 subtitles by Deluxe E-mail sky.subtitles@sky.uk 54752

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