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The music videos during the 1990s
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really came into its own.
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It was a golden age.
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MTV was at its height and the video
was the main promotional tool
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to get your song out there.
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And it helped sell millions of
records.
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# All the people
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# So many people
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It all started with MTV
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but then you have all the different
channels as well.
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You've got dance video channels,
rock video channels,
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pop video channels.
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00:00:55,940 --> 00:00:59,220
And in a way, the video in the '90s
became as big as the single.
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00:00:59,380 --> 00:01:02,660
# You'll never live
like common people
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00:01:02,820 --> 00:01:05,940
# You'll never do
whatever common people do
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The record companies understood
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00:01:08,140 --> 00:01:11,300
that there was now competition
to get their videos shown.
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There had to be something better,
something special
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about these videos and that
upped everybody's game.
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They often had big stories.
The budgets got big.
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00:01:20,620 --> 00:01:22,540
There was a lot of money involved.
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The idea of getting a director
with a vision
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was the significant feature of the
outstanding raft of '90s pop videos.
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These were small films.
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# Strike the pose
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Madonna's Vogue
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was inspired by the dancing she'd
seen
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in the gay night clubs of New York.
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00:01:58,900 --> 00:02:01,980
This kind of Vogue style
which was about striking a pose,
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00:02:02,140 --> 00:02:04,980
imitating models
on the cover of magazines.
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# Vogue
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She brought in David Fincher
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who was an established video maker.
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Very, very inventive,
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very creative.
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00:02:16,340 --> 00:02:18,580
And between them they came up with
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00:02:18,740 --> 00:02:21,140
the concept of Hollywood's golden
age.
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# Greta Garbo, Marilyn Monroe,
Dietrich and DiMaggio
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# Marlon Brando, Jimmy Dean
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# On the cover of a magazine
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It's beautifully shot.
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Black and white. Very crisp. Very
minimalist in each shot as well.
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00:02:35,940 --> 00:02:38,620
And really focussing on the dancers
and the moves
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in these wonderfully choreographed
routines.
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00:02:41,500 --> 00:02:44,380
And then these gorgeous close-ups
of Madonna's face
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which again are inspired by artwork.
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# Vogue
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# Let your body move to the music
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# Hey, hey, hey
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# Come on, Vogue
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# Let your body go
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# Vogue #
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00:03:07,460 --> 00:03:12,980
George Michael released Freedom! '90
three years after his huge album
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and single Faith.
And in that three years
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he had had enough
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of being this pop star.
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# I won't let you down
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Freedom! '90 is that moment where he
turns around to the industry
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00:03:25,300 --> 00:03:28,820
and to his fans and says,
"I'm not that person any more."
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George Michael didn't actually appear
in the video.
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Instead he got these five supermodels
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who'd appeared
on a very famous Vogue cover
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shot by Peter Lindbergh,
Tatjana Patitz, Cindy Crawford,
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00:03:39,980 --> 00:03:44,060
Linda Evangelista, Naomi Campbell
and Christie Turlington.
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They are kind of enacting scenes
George Michael might have enacted.
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00:03:49,300 --> 00:03:52,460
# Heaven knows I was just a young boy
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# Didn't know what I wanted to be
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00:03:56,940 --> 00:04:02,820
# I was every little hungry
schoolgirl's pride and joy
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00:04:02,940 --> 00:04:07,420
# And I guess it was enough for me
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00:04:08,340 --> 00:04:12,420
Freedom! '90 wasn't just some pretty
faces lyp-syncing.
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It also made points about George
Michael himself.
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So in the video you see
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the Wurlitzer jukebox
which had been such a part of Faith,
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the leather jacket which was his
Faith image,
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and the guitar that he'd used
in the Faith concerts.
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These were all blown up.
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It was George putting
his old character to bed
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and out was coming a new one.
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# Freedom
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# Freedom
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# Freedom
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# You've got to give for what you
take... #
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00:04:58,020 --> 00:04:59,980
Michael Jackson's Black Or White
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is one of the most extravagant videos
ever made for a single.
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Four million dollars it cost.
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00:05:08,020 --> 00:05:12,140
It begins with this kind of slightly
comic routine
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with a young boy playing music too
loud in his bedroom.
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And his father telling him off.
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Turn that noise off!
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00:05:20,060 --> 00:05:22,260
The young boy is played by Macauley
Culkin
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who is a pop culture figure
of the time.
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Eat this.
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(ROCK RIFFS)
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And then you're off around the world
essentially.
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Michael Jackson is in Africa
in the Serengeti
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and he just goes everywhere
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and it's a message about racial
equality.
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# I took my baby on a Saturday bang
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John Landis who had made Blues
Brothers and Trading Places
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big Hollywood movies
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he had directed Michael Jackson's
Thriller video
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which had changed the game.
15 minutes long
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and it told this huge story
and it was a big hit.
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Michael Jackson wanted him again.
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# It don't matter if you're black or
white
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But he was reluctant maybe cos he
hadn't been paid fully. Who knows?
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00:06:06,340 --> 00:06:11,060
Michael Jackson, who could actually
be really charming, he insisted.
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He literally knocked on John Landis'
door
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and I think virtually begged him
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to take on Black or White.
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Michael Jackson was quite hard to
resist,
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00:06:20,420 --> 00:06:22,460
even John Landis couldn't resist him.
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After Michael Jackson has made
his trip around the world,
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we then see for, probably, the first
time
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in something like a music video,
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this incredible morphing technique.
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# It's white
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# Yeah, yeah, yeah
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The morphing was done by a company
called Pacific Data Images,
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and instead of changing just the face
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they layered the shots
so they changed bits of the face.
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Slowly. Speeded it up.
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00:06:52,580 --> 00:06:55,540
And it looked like
there was proper morphing going on.
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00:06:55,700 --> 00:06:58,500
Technically it was a huge leap
forward.
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00:07:12,660 --> 00:07:15,300
Everybody Hurts came out in 1993.
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00:07:15,460 --> 00:07:17,420
This is a remarkable song
for a start
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00:07:17,540 --> 00:07:19,460
because the words are very earnest.
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They are a message to somebody who is
potentially suicidal saying,
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everyone feels like this
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and if you get through it
you'll be fine.
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You just need to hold on.
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NEIL: It's set on a freeway in
America.
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And the band are caught
in a traffic jam.
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00:07:37,660 --> 00:07:42,700
# You're sure you've had enough
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00:07:43,980 --> 00:07:47,260
Everybody Hurts was directed
by Jake Scott,
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the son of Ridley Scott.
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It was only the fifth video
that he'd ever made.
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But he would go on to work with U2
and The Rolling Stones
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and become a very important and
influential
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00:07:58,540 --> 00:08:00,460
video director of the era.
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# Sometimes everybody cries
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# Everybody hurts
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# Sometimes
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And then there's this strange kind
of euphoric moment at the end
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where the song builds
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and everybody
just gets out of their cars
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and just starts walking.
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# Hold on
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# Hold on
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00:08:37,140 --> 00:08:39,660
It was used for various charities
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00:08:39,820 --> 00:08:43,020
to prevent the rash of teenage
suicides happening at the time.
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00:08:43,180 --> 00:08:46,300
REM were commended for their work
and understanding
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of what drives people to take their
own lives.
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00:08:49,380 --> 00:08:52,260
And so it had a much wider resonance
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than just being a pop video.
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It's something that actually helped
people.
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00:09:09,380 --> 00:09:11,340
Take That, Pray,
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came out in 1993 from the album
Everything Changes
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which went to number one
and spawned six hit singles
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of which Pray was one.
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The video was directed by the
Canadian Gregg Masuak.
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00:09:23,460 --> 00:09:29,900
And he was employed basically to give
Take That a little bit of glamour.
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Pray sees them for the first time
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getting to go to quite a luxurious
foreign location.
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They go to Mexico to film
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having previously had to make videos
in Britain.
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Four members of take that are paired
up
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with goddesses representing the
elements
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air, fire, earth and water.
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00:09:48,260 --> 00:09:50,260
Then you have Gary Barlow by himself.
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He is on a beach bare-chested
and singing his heart out.
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# All I do each night is pray
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00:10:00,780 --> 00:10:04,460
# Hoping that I'll be a part of you
again some day
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00:10:04,580 --> 00:10:06,500
# I'm on my knees
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00:10:06,620 --> 00:10:08,540
# All I do each night is think
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00:10:08,660 --> 00:10:10,580
# Yeah
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00:10:10,740 --> 00:10:13,820
# Of all the times I closed the
doors to keep my love within
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00:10:29,480 --> 00:10:33,200
Sabotage is a single from Beastie
Boys' 1994 album
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Ill Communication.
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00:10:35,360 --> 00:10:37,280
It was directed by Spike Jonze.
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00:10:37,440 --> 00:10:42,760
It is a really fun, silly
over-the-top video.
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00:10:42,920 --> 00:10:45,880
# I can't stand it, I know you
planned it
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00:10:46,040 --> 00:10:48,440
# I'mma set it straight, this
Watergate
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00:10:48,600 --> 00:10:50,600
# I can't stand rockin' when I'm in
here
185
00:10:50,760 --> 00:10:54,280
# Cos your crystal ball ain't so
crystal clear
186
00:10:54,440 --> 00:10:58,120
He dressed the three guys in
really cheap suits.
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00:10:58,240 --> 00:11:00,240
And he gave them really terrible wigs
188
00:11:00,400 --> 00:11:02,800
and had them driving around jumping
on cars.
189
00:11:06,000 --> 00:11:10,320
It was if they were performing
their own cop show called Sabotage.
190
00:11:12,240 --> 00:11:17,160
It was filmed on what very much
looked like '70s video film
191
00:11:17,320 --> 00:11:20,320
so the atmosphere and feel
were perfect.
192
00:11:20,440 --> 00:11:22,360
WILL: It seemed quite a breakthrough.
193
00:11:22,520 --> 00:11:25,080
Videos had previously been quite
serious affairs.
194
00:11:25,240 --> 00:11:27,400
And now you had this band
just having fun
195
00:11:27,560 --> 00:11:31,240
and dressing up and wearing '70s
comedy wigs and jumping over cars.
196
00:11:32,080 --> 00:11:34,800
# Listen all y'all, it's a sabotage
197
00:11:36,320 --> 00:11:40,040
Sabotage was actually a really
breakthrough video for Spike Jonze.
198
00:11:41,400 --> 00:11:45,240
He started then being recognised
as being this great music director.
199
00:11:45,400 --> 00:11:48,680
He went on to work with the likes of
Daft Punk and Fatboy Slim.
200
00:11:48,840 --> 00:11:51,320
I think it's the beginning of
music directors
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00:11:51,480 --> 00:11:53,960
actually being recognised
for creating art.
202
00:11:54,120 --> 00:11:57,840
# I'm Buddy Rich when I fly off the
handle
203
00:11:57,960 --> 00:12:00,480
# What could it be? It's a mirage
204
00:12:00,640 --> 00:12:03,520
# You're scheming on a thing,
that's sabotage
205
00:12:12,760 --> 00:12:17,320
Parklife is the title track from
Blur's 1994 album
206
00:12:17,480 --> 00:12:21,160
and it's the track that features
Phil Daniels of Quadrophenia fame
207
00:12:21,320 --> 00:12:23,320
speaking a lot of the lyrics of the
song
208
00:12:23,440 --> 00:12:25,360
and he features in the video
209
00:12:25,520 --> 00:12:28,240
as a kind of travelling glass
salesman.
210
00:12:28,360 --> 00:12:31,480
With Damon Albarn as his sidekick.
211
00:12:33,600 --> 00:12:37,080
Parklife was directed
by the Brit Pedro Romhanyi
212
00:12:37,240 --> 00:12:40,160
And he was part of the Oil Factory
collective.
213
00:12:40,280 --> 00:12:42,200
# What is known as...
214
00:12:42,320 --> 00:12:44,240
# Parklife
215
00:12:44,360 --> 00:12:46,200
# And morning soup can be avoided
216
00:12:46,360 --> 00:12:49,160
# If you take the route straight
through what is known as
217
00:12:49,280 --> 00:12:51,200
# Parklife
218
00:12:51,320 --> 00:12:53,720
# All the people
219
00:12:54,520 --> 00:12:57,200
# So many people
220
00:12:57,320 --> 00:13:00,880
# And they all go hand in hand
221
00:13:02,080 --> 00:13:05,600
The video becomes
a bit of a British travelogue.
222
00:13:05,720 --> 00:13:07,640
There's umbrellas in it,
223
00:13:07,800 --> 00:13:10,800
references to previous Blur songs
and singles
224
00:13:10,920 --> 00:13:12,840
and it is a video
225
00:13:12,960 --> 00:13:14,880
which is really colourful too.
226
00:13:15,000 --> 00:13:18,240
# And they all go hand in hand
227
00:13:18,400 --> 00:13:23,040
# Hand in hand through their own
lives
228
00:13:29,640 --> 00:13:31,600
OK, kids,
229
00:13:31,720 --> 00:13:33,640
Arnold's is proud to present
230
00:13:33,760 --> 00:13:36,680
Wisconsin's own Weezer.
231
00:13:36,840 --> 00:13:39,200
Weezer's video for their Buddy Holly
single
232
00:13:39,320 --> 00:13:41,240
was directed by Spike Jonze
233
00:13:41,400 --> 00:13:45,440
and he brought his typical quirky
and amusing take
234
00:13:45,560 --> 00:13:47,400
to the whole enterprise.
235
00:13:47,560 --> 00:13:51,120
# What's with these homies, dissing
my girl?
236
00:13:51,240 --> 00:13:54,560
# Why do they gotta front?
237
00:13:54,720 --> 00:13:59,680
They shot it as if they were playing
to the cast of Happy Days.
238
00:13:59,840 --> 00:14:02,240
And he did this by using clips
from Happy Days
239
00:14:02,360 --> 00:14:04,280
and interspersing it.
240
00:14:04,440 --> 00:14:07,520
It's a very clever
piece of manipulation.
241
00:14:07,640 --> 00:14:11,320
# ..and I know you're mine
242
00:14:15,160 --> 00:14:19,360
# Oo-ee-oo
I look just like Buddy Holly
243
00:14:19,480 --> 00:14:23,000
# Oh-oh, and you're Mary Tyler Moore
244
00:14:23,160 --> 00:14:26,280
The high point as it had to be
is when the Fonz turns up
245
00:14:26,440 --> 00:14:29,760
and starts doing this dance
and everyone is amazed.
246
00:14:29,880 --> 00:14:31,800
Apparently he spent hours
247
00:14:31,920 --> 00:14:33,840
trawling over all these episodes
248
00:14:33,960 --> 00:14:35,880
to try and make it work.
249
00:14:36,040 --> 00:14:39,880
And it does. It really comes across
like Weezer are in the show.
250
00:14:47,320 --> 00:14:49,280
Waterfalls by TLC
251
00:14:49,440 --> 00:14:52,640
was from their 1994 album
CrazySexyCool
252
00:14:52,800 --> 00:14:56,440
and the video for it
was directed by F Gary Gray.
253
00:15:01,200 --> 00:15:03,320
It was a very brave song
and brave video
254
00:15:03,480 --> 00:15:07,440
because it references AIDS which at
that time was not being talked about
255
00:15:07,600 --> 00:15:09,720
in popular culture
and the drug trade.
256
00:15:09,880 --> 00:15:12,840
The third verse brings everything
together
257
00:15:12,960 --> 00:15:14,880
and blames poverty for it
258
00:15:15,000 --> 00:15:16,920
so it's a really unusual song.
259
00:15:17,080 --> 00:15:21,240
And the video reflected
that admirably.
260
00:15:22,360 --> 00:15:26,080
They were morphing using effects
which had not been used before.
261
00:15:26,200 --> 00:15:28,120
But around this on the verses
262
00:15:28,280 --> 00:15:30,520
there is a strong narrative
structure.
263
00:15:30,680 --> 00:15:33,840
So you have a scene where a young
boy goes out to sell drugs.
264
00:15:34,000 --> 00:15:36,760
His mother is trying to stop him
but he ignores her.
265
00:15:36,880 --> 00:15:38,800
And he ends up killed.
266
00:15:38,960 --> 00:15:41,320
The second story concerns
a man and a woman.
267
00:15:41,440 --> 00:15:43,360
They've had a one-night stand.
268
00:15:43,520 --> 00:15:46,120
The woman suggests the man
doesn't wear a condom
269
00:15:46,280 --> 00:15:49,280
then you see man looking at his face
and seeing lesions.
270
00:15:49,400 --> 00:15:52,840
# Don't go chasing waterfalls
271
00:15:53,000 --> 00:15:57,960
# Please stick to the rivers and the
lakes that you are used to
272
00:15:58,120 --> 00:16:04,280
# I know that you're gonna have it
your way or nothing at all
273
00:16:04,400 --> 00:16:07,520
# But I think you're moving too fast
274
00:16:11,400 --> 00:16:13,360
By 1995,
275
00:16:13,480 --> 00:16:15,400
Pulp had been going for 17 years.
276
00:16:15,560 --> 00:16:18,320
And they hadn't really
made a breakthrough.
277
00:16:18,440 --> 00:16:20,360
But their fifth album
278
00:16:20,520 --> 00:16:24,040
was the one where things
started to turn around for them
279
00:16:27,920 --> 00:16:30,720
Jarvis Cocker was studying at St
Martin's College.
280
00:16:30,880 --> 00:16:33,160
There was a Greek girl
who was very wealthy
281
00:16:33,320 --> 00:16:36,880
and she said, "I want to hang out
with common people." Slumming it.
282
00:16:37,040 --> 00:16:39,520
# She studied sculpture at St
Martin's College
283
00:16:39,640 --> 00:16:41,560
# That's where I
284
00:16:42,840 --> 00:16:44,640
# Caught her eye
285
00:16:44,800 --> 00:16:47,560
It starts in a night club in Stepney,
in east London.
286
00:16:47,680 --> 00:16:49,600
The dancers are on a loop
287
00:16:49,760 --> 00:16:52,760
so that they just repeat
the moves behind Jarvis Cocker
288
00:16:52,880 --> 00:16:54,800
who is singing.
289
00:16:56,880 --> 00:17:00,000
# And then in 30 seconds' time
290
00:17:00,160 --> 00:17:02,840
It then moves into
this strange, sort of slightly
291
00:17:02,960 --> 00:17:04,880
dreamlike supermarket
292
00:17:05,000 --> 00:17:06,920
where a tiny Jarvis Cocker
293
00:17:07,080 --> 00:17:09,080
is being wheeled around by Sadie
Frost
294
00:17:09,200 --> 00:17:11,200
while people are buying Pulp things.
295
00:17:11,320 --> 00:17:13,760
It's tremendously funny,
296
00:17:13,880 --> 00:17:15,800
it's full of British eccentricity
297
00:17:15,960 --> 00:17:19,600
and it completely deserves to be
called
298
00:17:19,760 --> 00:17:22,240
one of the great British pop videos
of the time.
299
00:17:24,760 --> 00:17:27,800
Jarvis had studied film
at St Martin's College
300
00:17:27,920 --> 00:17:29,840
so he produced the video himself
301
00:17:29,960 --> 00:17:31,960
which was directed by Pedro Romhanyi
302
00:17:32,080 --> 00:17:34,120
who'd also directed Blur's Parklife.
303
00:17:34,240 --> 00:17:36,560
# ..along with the common people
304
00:17:36,720 --> 00:17:40,560
# Laugh along even though
they are laughing at you
305
00:17:40,680 --> 00:17:43,640
# And the stupid things that you do
306
00:17:43,800 --> 00:17:47,360
# Because you think that poor is
cool... #
307
00:18:00,040 --> 00:18:02,000
In 1995, Michael Jackson
308
00:18:02,160 --> 00:18:05,320
released his duet, with his younger
sister Janet, Scream.
309
00:18:05,440 --> 00:18:07,360
# Argh!
310
00:18:10,360 --> 00:18:14,000
This song is kind of a reflection
of him trying to escape
311
00:18:14,120 --> 00:18:16,040
his accusations in the press.
312
00:18:20,400 --> 00:18:22,360
# Tired of injustice
313
00:18:22,480 --> 00:18:24,640
# Tired of the schemes
314
00:18:24,800 --> 00:18:27,400
The video features Michael
and his sister Janet
315
00:18:27,520 --> 00:18:29,440
aboard this spaceship
316
00:18:29,560 --> 00:18:31,880
getting away from the world
317
00:18:32,040 --> 00:18:35,560
and living in their own
very comforting cocoon.
318
00:18:35,680 --> 00:18:37,600
# Argh!
319
00:18:38,520 --> 00:18:42,080
# With such confusions
don't it make you wanna scream?
320
00:18:42,800 --> 00:18:46,720
# You bash, abuse and victimise
in the scheme
321
00:18:46,880 --> 00:18:49,600
Everything was stitched together
as CGI.
322
00:18:49,720 --> 00:18:51,640
It's kind of hard to work out
323
00:18:51,760 --> 00:18:53,680
where the reality is
324
00:18:53,800 --> 00:18:55,720
and where the post-production is
325
00:18:55,840 --> 00:18:57,760
as it is so seamlessly done.
326
00:18:57,920 --> 00:19:00,880
It's an incredible thing to watch,
a real piece of art.
327
00:19:01,000 --> 00:19:02,920
# Stop pressuring me
328
00:19:03,040 --> 00:19:04,960
# Makes me want to scream
329
00:19:05,080 --> 00:19:07,000
Cost seven million dollars.
330
00:19:07,160 --> 00:19:11,080
Mainly because it had something like
11 different studio sets.
331
00:19:11,240 --> 00:19:14,240
And time was tight
as it always is with Michael Jackson.
332
00:19:31,960 --> 00:19:34,640
Just by Radiohead came out in 1995.
333
00:19:34,800 --> 00:19:38,480
They'd already had a very big hit
from their first album with Creep.
334
00:19:38,600 --> 00:19:42,080
# You do it to yourself, just you
335
00:19:42,200 --> 00:19:45,440
# That's what really hurts
336
00:19:45,560 --> 00:19:48,760
# You do it to yourself, just you
337
00:19:48,880 --> 00:19:50,800
# You and no-one else
338
00:19:50,960 --> 00:19:55,560
The video has got a guy lying down
in the street
339
00:19:55,680 --> 00:19:57,600
outside Liverpool St Station
340
00:19:57,760 --> 00:20:00,640
and all these people coming up to him
and asking what's wrong
341
00:20:00,800 --> 00:20:03,800
and getting increasingly frustrated
when he won't tell them.
342
00:20:03,920 --> 00:20:06,240
# Give him sympathy
343
00:20:08,760 --> 00:20:10,960
Passers-by are very worried
about him.
344
00:20:11,080 --> 00:20:13,000
There's subtitles in the video.
345
00:20:13,160 --> 00:20:16,120
They are asking, "What's wrong?"
"Are you all right?"
346
00:20:16,280 --> 00:20:19,080
And the man laying down
is really quite aggressive.
347
00:20:19,200 --> 00:20:21,120
He's quite rude.
348
00:20:21,240 --> 00:20:23,160
"Go, leave me alone."
349
00:20:23,320 --> 00:20:27,600
And doesn't want to talk about
anything or to anyone.
350
00:20:31,520 --> 00:20:33,720
And then just
as he's about to tell them,
351
00:20:33,840 --> 00:20:35,760
the subtitles disappear.
352
00:20:35,880 --> 00:20:37,800
So we don't know what he says.
353
00:21:02,840 --> 00:21:04,800
It's Oh So Quiet by Bjork
354
00:21:04,920 --> 00:21:06,840
was a cover of a Betty Hutton song.
355
00:21:07,000 --> 00:21:09,160
And Spike Jonze,
the video's director,
356
00:21:09,320 --> 00:21:13,040
wanted to pay homage
to the big musicals of the 1950s.
357
00:21:13,160 --> 00:21:16,080
It starts with Bjork in this garage
358
00:21:16,240 --> 00:21:19,720
and it all starts very grey
and slow, everything is slowed down.
359
00:21:19,840 --> 00:21:21,760
And it's quite dull.
360
00:21:21,920 --> 00:21:25,080
And then as she reaches the chorus
everything lightens up
361
00:21:25,240 --> 00:21:28,600
and it becomes brighter and it
speeds up into real time again.
362
00:21:28,720 --> 00:21:32,840
# And so peaceful until
363
00:21:34,120 --> 00:21:36,080
# You fall in love
364
00:21:36,200 --> 00:21:38,120
# Zing boom
365
00:21:38,240 --> 00:21:40,160
# The sky up above
366
00:21:40,280 --> 00:21:42,200
# Zing boom
367
00:21:42,320 --> 00:21:44,240
# Is caving in
368
00:21:44,360 --> 00:21:46,040
# Wham bam!
369
00:21:46,160 --> 00:21:48,080
Strange objects start dancing
370
00:21:48,240 --> 00:21:51,600
and people who have just been
walking around in the background
371
00:21:51,720 --> 00:21:53,640
break out into dance routines.
372
00:21:53,800 --> 00:21:55,880
It is like a musical
where at any moment
373
00:21:56,000 --> 00:21:57,920
a song and dance number can happen
374
00:21:58,080 --> 00:22:00,480
and everyone will be choreographed
together
375
00:22:00,600 --> 00:22:02,520
# Zing boom
376
00:22:02,640 --> 00:22:05,240
# So what's the use? Wow! Bam!
377
00:22:05,400 --> 00:22:07,760
It's a really lovely piece of work
actually.
378
00:22:07,880 --> 00:22:10,920
Spike Jonze at his most charming
379
00:22:11,080 --> 00:22:14,480
and least subversive,
but still most creative.
380
00:22:14,640 --> 00:22:18,160
# You blow, blow, blow,
blow your fuse
381
00:22:18,280 --> 00:22:20,200
# Argh!
382
00:22:20,320 --> 00:22:23,440
# When you fall in love
383
00:22:30,560 --> 00:22:32,520
# Shh #
384
00:22:39,720 --> 00:22:41,680
Don't Look Back In Anger
385
00:22:41,800 --> 00:22:43,720
was released by Oasis
386
00:22:43,880 --> 00:22:47,160
and in 1996 Oasis are one of the
biggest bands in the UK.
387
00:22:47,280 --> 00:22:51,040
# Slip inside the eye of your mind
388
00:22:51,160 --> 00:22:54,360
# Don't you know you might find
389
00:22:54,480 --> 00:22:57,120
# A better place to play
390
00:22:57,280 --> 00:23:00,560
To direct the video they recruited
the Englishman Nigel Dick,
391
00:23:00,720 --> 00:23:03,640
who had worked with a lot of the
great metal bands
392
00:23:03,800 --> 00:23:06,240
such as Def Leppard
and Guns N' Roses.
393
00:23:06,360 --> 00:23:09,240
# You slowly fade away
394
00:23:09,360 --> 00:23:11,280
Don't Look Back In Anger
395
00:23:11,440 --> 00:23:15,480
is symbolic of Oasis's
sudden absolutely massive success.
396
00:23:15,640 --> 00:23:19,200
Whereas old videos might have them in
a park near a council estate,
397
00:23:19,360 --> 00:23:21,920
now they are being picked up
by Patrick Macnee.
398
00:23:22,080 --> 00:23:25,240
He starred as Steed in The Avengers
and he's the chauffeur
399
00:23:25,400 --> 00:23:27,480
who drives them to this enormous
house.
400
00:23:27,640 --> 00:23:30,920
They kind of just wander about
this lovely big country house
401
00:23:31,080 --> 00:23:33,560
which seems to be filled
with beautiful women
402
00:23:33,680 --> 00:23:35,600
all dressed in white.
403
00:23:35,760 --> 00:23:39,840
# You ain't ever gonna burn
my heart out
404
00:23:40,000 --> 00:23:42,360
Noel Gallagher is actually singing
the song
405
00:23:42,520 --> 00:23:45,080
so Liam Gallagher has nothing to do
in the video
406
00:23:45,200 --> 00:23:47,120
except play his tambourine.
407
00:23:47,240 --> 00:23:50,120
# So Sally can wait
408
00:23:50,280 --> 00:23:55,560
# She knows it's too late
as we're walking on by
409
00:23:57,480 --> 00:24:01,800
# Her soul slides away
410
00:24:03,040 --> 00:24:05,880
# But don't look back in anger
411
00:24:06,000 --> 00:24:08,640
# Don't look back in anger
412
00:24:20,680 --> 00:24:23,480
The video for Smashing Pumpkins
Tonight, Tonight
413
00:24:23,640 --> 00:24:26,640
is probably my favourite MTV video
of all time.
414
00:24:26,800 --> 00:24:31,640
It's basically a pastiche
of a George Melies film
415
00:24:31,760 --> 00:24:33,680
A Trip To The Moon.
416
00:24:33,800 --> 00:24:35,720
And it gets everything right.
417
00:24:50,400 --> 00:24:52,400
Along the way
then you have the group
418
00:24:52,560 --> 00:24:56,400
who are playing mythical, old-style
instruments.
419
00:24:56,560 --> 00:24:58,640
And you have
this really glorious song
420
00:24:58,760 --> 00:25:00,680
which has an orchestral feel
421
00:25:00,840 --> 00:25:03,120
with the Chicago Symphony Orchestra
in it.
422
00:25:03,280 --> 00:25:05,560
And the whole thing is very
grandstanding.
423
00:25:05,680 --> 00:25:08,520
# Believe in me
424
00:25:09,560 --> 00:25:13,960
# Believe
425
00:25:16,080 --> 00:25:19,440
It was made by Jonathan Dayton
and Valerie Faris.
426
00:25:19,600 --> 00:25:21,600
They had some problems
when making it
427
00:25:21,760 --> 00:25:24,840
because James Cameron was making
Titanic at the same time
428
00:25:25,000 --> 00:25:28,080
and he had taken all of the
turn-of-the-century costumes
429
00:25:28,200 --> 00:25:30,120
and there weren't any left.
430
00:25:30,280 --> 00:25:33,560
They just about managed to scrape
together what was left over
431
00:25:33,680 --> 00:25:35,680
and then adapted them for their film.
432
00:25:35,800 --> 00:25:37,720
# So bright
433
00:25:37,840 --> 00:25:41,320
# Tonight
434
00:25:41,440 --> 00:25:44,440
# Tonight
435
00:25:44,560 --> 00:25:46,480
# Believe in me
436
00:25:46,600 --> 00:25:48,520
# As I believe in you #
437
00:25:52,320 --> 00:25:54,920
# I'll tell you what I want
what I really really want
438
00:25:55,080 --> 00:25:57,720
# Don't tell me what you want
what you really really want
439
00:25:57,880 --> 00:26:01,640
Wannabe by the Spice Girls had this
video which absolutely captured
440
00:26:01,760 --> 00:26:03,680
the spirit of the Spice Girls
441
00:26:03,840 --> 00:26:08,160
as this very kind of spirited
and fun and quite naughty girl gang.
442
00:26:08,280 --> 00:26:10,200
# Forget my past
443
00:26:10,320 --> 00:26:12,240
# If you want to get with me
444
00:26:12,360 --> 00:26:14,280
# Better make it fast
445
00:26:14,440 --> 00:26:17,600
From the off, they really established
who each of them were
446
00:26:17,760 --> 00:26:19,960
through the video
and the lyrics as well.
447
00:26:20,080 --> 00:26:22,000
Which was directed by Johan Camitz.
448
00:26:22,160 --> 00:26:27,520
And it shows the girls causing havoc
in quite a posh London hotel.
449
00:26:27,680 --> 00:26:29,880
They dance their way through it
singing,
450
00:26:30,040 --> 00:26:32,600
messing about with the people
who are in there.
451
00:26:32,720 --> 00:26:34,640
# If you wannabe my lover
452
00:26:34,760 --> 00:26:36,680
# You got to get with my friends
453
00:26:36,800 --> 00:26:38,720
# Making love is for ever
454
00:26:38,840 --> 00:26:40,760
# Friendship never ends
455
00:26:40,920 --> 00:26:43,680
Your feeling about it is
that it was shot in one take
456
00:26:43,800 --> 00:26:45,800
which is actually quite remarkable.
457
00:26:45,920 --> 00:26:49,520
# But that's the way it ends
458
00:26:49,640 --> 00:26:51,560
# If you want to be my lover
459
00:26:51,720 --> 00:26:54,920
# You gotta, you gotta, you gotta,
you gotta...
460
00:26:55,080 --> 00:27:01,160
This is what kick-started the Spice
Girls in Britain and in America
461
00:27:01,320 --> 00:27:04,480
where the video went on very heavy
rotation on MTV.
462
00:27:04,640 --> 00:27:07,200
# Throw your body down
and zig-a-zig-Ah!
463
00:27:13,120 --> 00:27:16,400
Virtual insanity
was directed by Jonathan Glazer
464
00:27:16,560 --> 00:27:20,000
and it was a showcase for JK's
dancing.
465
00:27:20,160 --> 00:27:23,320
# It's a wonder
man can eat at all
466
00:27:23,480 --> 00:27:25,680
# When things are big
that should be small
467
00:27:25,840 --> 00:27:31,080
# Who can tell what magic spells
we'll be doing for us
468
00:27:31,240 --> 00:27:33,840
It's something, you can't take
your eyes off him
469
00:27:34,000 --> 00:27:37,880
but then you do because
the space he's dancing in is moving.
470
00:27:38,000 --> 00:27:39,920
It appears that the floor is moving,
471
00:27:40,080 --> 00:27:42,480
that the sofas that are in the room
are moving.
472
00:27:42,640 --> 00:27:44,920
The perspective
is shifting constantly.
473
00:27:45,040 --> 00:27:46,960
It's a really amazing effect
474
00:27:47,120 --> 00:27:49,720
which in fact was achieved by not
moving the floor
475
00:27:49,840 --> 00:27:51,760
but moving the set around it.
476
00:27:51,920 --> 00:27:57,560
# There's something in these futures
that we have to be told
477
00:27:57,680 --> 00:27:59,600
# Futures
478
00:27:59,720 --> 00:28:02,880
# Made of virtual insanity now
479
00:28:03,040 --> 00:28:07,760
# Always seem to
be governed by this love we have
480
00:28:07,920 --> 00:28:12,840
# For useless, twisting, our new
technology
481
00:28:13,000 --> 00:28:17,520
# Oh, now there is no sound
for we all live underground
482
00:28:24,040 --> 00:28:26,920
Daft Punk released Around The World
in 1997
483
00:28:27,080 --> 00:28:30,040
and previous to this song
they weren't that well known
484
00:28:30,160 --> 00:28:32,080
outside of the French dance scene
485
00:28:32,240 --> 00:28:35,200
and this broke them through
to a mainstream audience.
486
00:28:35,320 --> 00:28:37,240
The video for it is beautiful.
487
00:28:45,400 --> 00:28:47,360
The video has robots,
488
00:28:47,480 --> 00:28:49,400
athletes, disco girls,
489
00:28:49,520 --> 00:28:51,440
mummies and skeletons.
490
00:28:51,600 --> 00:28:56,280
And each of these facets
represent an area of the song.
491
00:29:01,520 --> 00:29:04,360
Of course from the outside
this sounds quite messy.
492
00:29:04,480 --> 00:29:06,400
But stand back
493
00:29:06,520 --> 00:29:08,440
and watch the feast in front.
494
00:29:08,560 --> 00:29:10,480
It's marvellous.
495
00:29:10,600 --> 00:29:13,480
# Around the world, around the world
496
00:29:17,720 --> 00:29:20,040
It's like one
of the Busby Berkeley movies
497
00:29:20,160 --> 00:29:22,080
of the 1930s.
498
00:29:22,240 --> 00:29:24,200
It looks very modern
at the same time
499
00:29:24,360 --> 00:29:26,720
as referencing the golden age of
Hollywood.
500
00:29:26,880 --> 00:29:30,040
It was the launch pad for Michel
Gondry as much as Daft Punk.
501
00:29:30,200 --> 00:29:33,200
Michel then went on to
have a very big Hollywood career.
502
00:29:33,320 --> 00:29:35,240
# Around the world, around the world
503
00:29:54,920 --> 00:29:57,120
The Verve's Bittersweet Symphony
video
504
00:29:57,240 --> 00:29:59,160
was directed by Walter A Stern
505
00:29:59,320 --> 00:30:02,560
and it featured mostly the singer
Richard Ashcroft
506
00:30:02,720 --> 00:30:05,560
on Hoxton High Street
in east London.
507
00:30:05,680 --> 00:30:07,600
And he at the beginning of the video
508
00:30:07,720 --> 00:30:09,640
takes a deep breath
509
00:30:09,760 --> 00:30:11,680
and then just walks.
510
00:30:21,600 --> 00:30:26,360
# Cos it's a bittersweet symphony
511
00:30:26,480 --> 00:30:29,600
# That's life
512
00:30:32,320 --> 00:30:35,280
# Try to make ends meet
513
00:30:35,400 --> 00:30:37,920
# You're a slave to...
514
00:30:38,040 --> 00:30:41,160
It's an unbelievably selfish walk.
515
00:30:41,280 --> 00:30:43,200
He just keeps bumping into people
516
00:30:43,360 --> 00:30:45,920
including a lady that he actually
knocks over.
517
00:30:46,040 --> 00:30:47,960
And he doesn't give a damn.
518
00:30:48,080 --> 00:30:51,080
# ..road I've ever been down
519
00:30:51,200 --> 00:30:53,480
So it's a suggestion of arrogance,
520
00:30:53,640 --> 00:30:56,320
but a suggestion he's
completely in his own world
521
00:30:56,480 --> 00:30:58,880
and on a higher calling
and it fits perfectly
522
00:30:59,000 --> 00:31:00,920
with the gloriousness of the music.
523
00:31:01,080 --> 00:31:03,760
If a car parks in front of him
he just walks over it.
524
00:31:03,920 --> 00:31:07,000
He is of course consequently
shouted at,
525
00:31:07,160 --> 00:31:09,440
chased, berated
but he ignores everyone.
526
00:31:09,560 --> 00:31:11,480
He carries on. He is focused.
527
00:31:11,640 --> 00:31:14,240
He has a mission to walk
to the end of this street.
528
00:31:21,920 --> 00:31:23,880
Run DMC's It's Like That
529
00:31:24,040 --> 00:31:27,000
originally came out in 1983
from their debut album.
530
00:31:27,120 --> 00:31:30,640
In 1997, Jason Nevins remixed it
531
00:31:30,800 --> 00:31:34,000
and released it as Run DMC
vs Jason Nevins.
532
00:31:35,960 --> 00:31:39,360
# Unemployment at a record high
533
00:31:39,520 --> 00:31:42,920
# People coming, people going, people
born to die
534
00:31:43,080 --> 00:31:46,480
# Don't ask me, because I don't know
why
535
00:31:46,640 --> 00:31:50,400
# But it's like that,
and that's the way it is
536
00:31:50,560 --> 00:31:53,560
The great thing about it is the way
it's filmed actually
537
00:31:53,680 --> 00:31:55,600
because it's shot from very low down
538
00:31:55,760 --> 00:31:59,160
so you can see the feet of the
dancers.
539
00:31:59,280 --> 00:32:01,720
# ..that you're underpaid
540
00:32:01,880 --> 00:32:05,280
# It's like that,
and that's the way it is
541
00:32:10,600 --> 00:32:13,600
I think it actually introduced
a whole new generation
542
00:32:13,720 --> 00:32:15,640
not only to Run DMC
543
00:32:15,800 --> 00:32:18,280
but also to the idea of street
dancing.
544
00:32:23,720 --> 00:32:26,320
The prodigy who came up with the
wonderful title
545
00:32:26,440 --> 00:32:28,360
Smack My Bitch Up
546
00:32:28,480 --> 00:32:30,400
produced then a video
547
00:32:30,520 --> 00:32:32,440
that seemed to match
548
00:32:32,600 --> 00:32:35,280
the offensiveness
of the actual single's title.
549
00:32:40,760 --> 00:32:43,560
The video was directed
by Jonas Akerlund
550
00:32:43,720 --> 00:32:46,800
and he came out of the Swedish
death metal scene.
551
00:32:46,920 --> 00:32:50,320
# Smack my bitch up
552
00:32:51,840 --> 00:32:55,360
It's from the point of view of this
person who's causing mayhem.
553
00:32:55,520 --> 00:32:58,200
They punch people in the face,
take loads of drugs
554
00:32:58,320 --> 00:33:00,240
knock tables over in night clubs.
555
00:33:00,400 --> 00:33:03,760
And they just cause as much damage as
possible.
556
00:33:03,880 --> 00:33:05,800
It's very violent.
557
00:33:05,920 --> 00:33:07,840
It's so sleazy and so degrading
558
00:33:08,000 --> 00:33:10,680
that it's almost impossible
to describe really.
559
00:33:10,840 --> 00:33:14,840
This night out is the most debauched
night out
560
00:33:14,960 --> 00:33:16,880
you could ever imagine.
561
00:33:17,040 --> 00:33:19,120
It involved sex,
drugs, rock and roll.
562
00:33:19,240 --> 00:33:21,160
All the horrible things.
563
00:33:23,480 --> 00:33:25,440
# Smack my bitch up
564
00:33:29,880 --> 00:33:31,880
And then there is
the twist at the end
565
00:33:32,040 --> 00:33:35,640
when you finally discover that the
person causing all this mayhem
566
00:33:35,760 --> 00:33:37,680
who you assumed was a man
567
00:33:37,800 --> 00:33:39,720
turns out to be a young woman.
568
00:33:59,680 --> 00:34:03,320
Teardrop was released by Massive
Attack in 1998
569
00:34:03,440 --> 00:34:05,680
and it's directed by Walter Stern.
570
00:34:05,800 --> 00:34:08,360
The video is quite beautiful
571
00:34:08,480 --> 00:34:10,400
if not a little bit disturbing.
572
00:34:10,560 --> 00:34:13,800
It kind of depicts
a baby in the womb
573
00:34:13,960 --> 00:34:16,960
who then sings the lyrics to the
song.
574
00:34:18,600 --> 00:34:21,520
# Love, love is a verb
575
00:34:21,640 --> 00:34:24,680
# Love is a doing word
576
00:34:24,800 --> 00:34:29,720
# Fearless on my breath
577
00:34:31,120 --> 00:34:34,000
# Gentle impulsion
578
00:34:34,120 --> 00:34:37,120
# Shakes me, makes me lighter
579
00:34:37,240 --> 00:34:39,160
The actual baby
580
00:34:39,320 --> 00:34:43,240
was an animatronic figure
which took six weeks to make.
581
00:34:43,360 --> 00:34:46,360
# Black flowers blossom
582
00:34:46,480 --> 00:34:51,960
# Fearless on my breath
583
00:34:52,880 --> 00:34:54,840
It's very watchable.
584
00:34:55,000 --> 00:34:57,800
It's like a video lava lamp really.
It's beautiful.
585
00:35:05,080 --> 00:35:07,200
..Baby One More Time
is the title track
586
00:35:07,360 --> 00:35:11,560
from Britney Spears' debut album
which came out in 1998.
587
00:35:11,720 --> 00:35:14,880
And apparently she had
the idea for the video.
588
00:35:15,000 --> 00:35:16,920
(BELL)
589
00:35:22,160 --> 00:35:24,280
..Baby One More Time
by Britney Spears
590
00:35:24,400 --> 00:35:26,320
was reasonably controversial.
591
00:35:26,480 --> 00:35:29,320
It's got her wearing a schoolgirl's
outfit
592
00:35:29,480 --> 00:35:32,080
and she's dancing through the halls
of her school.
593
00:35:32,240 --> 00:35:34,960
It's almost like a schoolgirl
fantasy.
594
00:35:35,120 --> 00:35:38,560
And her love interest is played by
her cousin Chap
595
00:35:38,680 --> 00:35:40,600
and a rather frumpy teacher
596
00:35:40,760 --> 00:35:44,120
who perhaps predictably joins in at
the end with the dancing
597
00:35:44,240 --> 00:35:46,840
was played by Britney Spears' PA.
598
00:35:46,960 --> 00:35:52,600
# My loneliness is killing me
599
00:35:52,720 --> 00:35:55,880
# Baby I must confess
600
00:35:56,000 --> 00:35:58,280
# I still believe
601
00:35:58,440 --> 00:36:02,720
# When I'm not with you
I lose my mind
602
00:36:02,840 --> 00:36:06,560
# Give me a sign
603
00:36:06,680 --> 00:36:09,520
# Hit me baby one more time
604
00:36:09,640 --> 00:36:11,560
(BELL)
605
00:36:16,560 --> 00:36:18,480
# Hi, my name is...
# What?
606
00:36:18,600 --> 00:36:20,520
# My name is...
607
00:36:20,640 --> 00:36:22,560
# Slim Shady
608
00:36:22,720 --> 00:36:26,440
Eminem released My Name Is in
January 1999.
609
00:36:26,600 --> 00:36:28,760
The video is directed
by Philip Atwell.
610
00:36:28,880 --> 00:36:30,800
It's his first music video.
611
00:36:30,960 --> 00:36:32,960
It starts in what looks like
a trailer
612
00:36:33,080 --> 00:36:35,000
with a couple watching TV
613
00:36:35,160 --> 00:36:39,840
and the TV shows suddenly all
seem to include Eminem.
614
00:36:39,960 --> 00:36:41,880
# I'm trying to get my head straight
615
00:36:42,040 --> 00:36:44,920
# But I can't decide which Spice Girl
I want to impregnate
616
00:36:45,040 --> 00:36:47,680
# Slim Shady, you are basic
617
00:36:47,840 --> 00:36:50,520
# Uh-uh
# Why is your face red?
618
00:36:50,680 --> 00:36:53,080
It's incredibly inventive,
it's very fast.
619
00:36:53,240 --> 00:36:56,320
He does a lot of parodies of
characters like Bill Clinton
620
00:36:56,440 --> 00:36:58,360
and Marilyn Manson.
621
00:36:58,520 --> 00:37:01,360
# My name is...
# Slim Shady
622
00:37:01,520 --> 00:37:04,080
# Stop the tape, this kid
needs to be locked away
623
00:37:04,200 --> 00:37:06,640
He invented the Slim Shady character
624
00:37:06,800 --> 00:37:09,000
who was very much the dark side
of Eminem.
625
00:37:09,160 --> 00:37:14,560
He invented himself as being this
very literate, quite funny,
626
00:37:14,680 --> 00:37:17,360
very controversial rapper.
627
00:37:17,480 --> 00:37:20,120
The wit and the sharpness of it
628
00:37:20,280 --> 00:37:24,480
suggested he is
a real major new talent.
629
00:37:29,240 --> 00:37:33,080
# We've come a long long way together
630
00:37:33,200 --> 00:37:37,400
# Through the hard times and the good
631
00:37:37,520 --> 00:37:41,840
# I have to celebrate you, baby
632
00:37:41,960 --> 00:37:47,320
# I have to praise you like I should
633
00:37:47,480 --> 00:37:49,760
The video to Praise You by Fatboy
Slim
634
00:37:49,920 --> 00:37:52,800
was directed by Roman Coppola
and Spike Jonze.
635
00:37:52,920 --> 00:37:54,920
And it depicts a flash mob developing
636
00:37:55,040 --> 00:37:57,680
outside a cinema in Westwood, LA.
637
00:38:00,560 --> 00:38:04,480
This group of quite funny looking,
haphazard dancers
638
00:38:04,600 --> 00:38:06,520
with these not-great routines
639
00:38:06,680 --> 00:38:08,760
just start dancing around this
beatbox
640
00:38:08,880 --> 00:38:10,800
playing the Fatboy Slim single.
641
00:38:10,960 --> 00:38:14,760
It's just the reactions of everyone
around them which is so brilliant.
642
00:38:22,360 --> 00:38:25,560
And the dancing
which features Spike Jonze himself
643
00:38:25,680 --> 00:38:27,600
is totally over the top.
644
00:38:27,760 --> 00:38:32,360
It's not really that well
co-ordinated in parts.
645
00:38:32,520 --> 00:38:34,680
He goes up to people.
He's in their face.
646
00:38:34,800 --> 00:38:36,720
And he's dancing away.
647
00:38:37,480 --> 00:38:39,640
This was guerrilla-style film-making.
648
00:38:39,800 --> 00:38:41,960
They turned up outside a Westwood
cinema
649
00:38:42,080 --> 00:38:44,400
and did this flash mob dance
650
00:38:44,520 --> 00:38:47,240
in front of very bemused onlookers
651
00:38:47,400 --> 00:38:50,280
and in fact a rather annoyed employee
at the cinema.
652
00:38:50,440 --> 00:38:52,840
Who actually turns off the music at
one point.
653
00:38:52,960 --> 00:38:54,880
And they filmed it.
654
00:38:55,040 --> 00:38:57,560
Allegedly, the entire video cost
$800.
655
00:39:03,320 --> 00:39:05,280
# I have to praise you... #
656
00:39:14,400 --> 00:39:16,520
Let Forever Be by The Chemical
Brothers
657
00:39:16,680 --> 00:39:19,880
had a video which was a feat of
editing and special effects.
658
00:39:20,040 --> 00:39:23,000
It's depicting a woman's nightmare
when she changes.
659
00:39:23,120 --> 00:39:25,040
And so one moment her face changes,
660
00:39:25,160 --> 00:39:27,080
one moment her clothes change.
661
00:39:27,240 --> 00:39:29,320
And she's going through time and
space.
662
00:39:36,760 --> 00:39:40,560
The video for Let Forever Be
is directed by Michel Gondry.
663
00:39:40,720 --> 00:39:44,000
And again he brings his very surreal
style to it.
664
00:39:44,160 --> 00:39:47,640
The idea of the video is a day in
the life of this very ordinary girl
665
00:39:47,760 --> 00:39:50,240
who seems to be going about her day
666
00:39:50,400 --> 00:39:53,680
but then has these flips into
dreamlike states
667
00:39:53,800 --> 00:39:56,240
where she is suddenly replicated.
668
00:39:56,360 --> 00:39:59,000
# Feel like
669
00:39:59,120 --> 00:40:02,480
# To let forever be
670
00:40:02,600 --> 00:40:04,520
What Gondry wanted to achieve
671
00:40:04,640 --> 00:40:06,560
was a more real context for this.
672
00:40:06,720 --> 00:40:09,480
And he did it by actually
having several actresses
673
00:40:09,600 --> 00:40:11,520
in the same role
674
00:40:11,680 --> 00:40:14,920
rather than just reproduce
one actress.
675
00:40:31,560 --> 00:40:34,000
Through the '90s, technology
advances
676
00:40:34,160 --> 00:40:37,680
meant that music videos would really
go to new places and try new things.
677
00:40:37,800 --> 00:40:39,800
There was money in the music industry
678
00:40:39,960 --> 00:40:43,520
so a lot of these videos cost three,
four, five, up to seven million
679
00:40:43,640 --> 00:40:45,640
which would be very difficult today.
680
00:40:46,720 --> 00:40:49,120
Morphing,
motion-capturing technology,
681
00:40:49,240 --> 00:40:52,880
CGI, all expanded during the '90s.
682
00:40:53,040 --> 00:40:55,720
But more importantly
they became cheaper to use.
683
00:40:55,880 --> 00:40:59,200
This expanded the palette
of the video directors.
684
00:40:59,360 --> 00:41:02,280
They had many more things
to choose from.
685
00:41:04,760 --> 00:41:08,640
It gave rise to a whole new
generation of creatives
686
00:41:08,800 --> 00:41:11,080
who could actually do anything they
liked.
687
00:41:11,240 --> 00:41:14,800
There was no censorship board,
there were no other restrictions
688
00:41:14,920 --> 00:41:16,920
which meant total creative freedom.
689
00:41:17,080 --> 00:41:20,680
I don't think this happened before
and certainly hasn't happened since.
690
00:41:20,840 --> 00:41:23,760
The '90s was a great decade
for music videos.
691
00:41:23,920 --> 00:41:26,320
There are so many iconic films that
were made.
692
00:41:26,480 --> 00:41:29,040
The '90s was the highest point
of the video era.
693
00:41:29,200 --> 00:41:32,200
The mid '90s was the golden age.
There's a point at which
694
00:41:32,360 --> 00:41:35,120
people knew what they were doing,
were having fun.
695
00:41:35,280 --> 00:41:38,040
They didn't feel the need to have
pretentiousness.
696
00:41:38,200 --> 00:41:40,160
Very often you look at a mid '90s
video
697
00:41:40,320 --> 00:41:42,320
especially by bands like Pulp and
Blur
698
00:41:42,480 --> 00:41:45,240
and they've got these little stories,
they're fun
699
00:41:45,360 --> 00:41:47,280
and they are amazing to look at.
700
00:41:47,400 --> 00:41:50,720
# What are you doing Sunday, baby?
701
00:41:50,880 --> 00:41:54,320
# Would you like to come and meet me
maybe
702
00:41:54,440 --> 00:41:57,960
# You can even bring your baby
703
00:41:58,080 --> 00:42:00,000
# Ooh-ooh-ooh
704
00:42:01,320 --> 00:42:04,160
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