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[Music]
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back
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over okay Anna winter yes my way now
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Anna winter you are a power you're
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wearing your dark glasses I'm I'm not
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sure that I expected you to wear them
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during the interview but I know that you
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do wear them inside
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I know many people are curious about who
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I am how I approach my work and what I
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believe I've been so lucky to work in
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the fields of both fashion and in
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journalism and for over 30 years as
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editorinchief at Vogue and now as
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artistic director of
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kinast I have never had the opportunity
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to share the many lessons I have learned
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as an editor and as a creative leader in
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one place
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before this is a class for those who
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want to understand the experiences that
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have helped me become an effective
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leader I'm Anna winter and this is my
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master class
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I was lucky enough to to grow up in a
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house full of journalists my my dad was
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an editor-in-chief of a Fleet Street
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newspaper for many many years and I saw
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the way that he worked in those days
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there were maybe 14 15 editions that he
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was putting out every day starting with
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the racing edition first thing in the
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morning so there was never any time to
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make mistakes or second guess it was
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just one two three four so obviously
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that informed my childhood it certainly
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informed the way I am and it has
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informed me as an editor
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myself I grew up in London in the 60s in
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a world of media and journalism but also
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I think probably unknowingly at the time
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when a huge Cultural Revolution was was
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going on I mean duchesses for the first
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time were sitting down with fashion
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students or fashion design ERS and the
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class barriers were being broken down in
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a way that had never existed in that
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country which where Society was based on
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where you went to school and what your
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accent was so that was all being thrown
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up and questioned when I was was growing
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up and it was the whole world of Twiggy
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and jeene shrimpton and Bailey and blow
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up was all going on around me and I
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think epitomized by music and film and
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of course fashion I mean it was
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impossible possible not to be aware and
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excited and and to feel that the world
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belonged to the
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young I was so lucky to start my career
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in London where everybody had to do
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everything CU there was no money and I
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learned uh how
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to go into the market and choose clothes
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I learned how to choose talent I learned
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how to collaborate I learned how to do a
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layout I learned how to write caption
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I was thrown into my career frankly with
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ignorance I I knew nothing and because
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nobody could afford assistance in those
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days I was never even an assistant you
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had to learn everything you had to do
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everything you had to know how to
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multitask I think it also gives you a
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certain strength that you're not stuck
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in one box I just started as an editor
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they told me to go on a shoot and it was
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at this amazing time in London that I
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was so aware of and going to the shows
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and the birth of salur and and the
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Rolling Stones and nightclubs and people
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just living a little bit on the edge so
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it was it was just like looking at that
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world and trying to bring it back and
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put it into the shoots I was a sponge I
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was able to pick it up just from seeing
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what was going on around me I had no
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kind of formal training and I was not a
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good editor I was terrible on shoots I
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was bad I was so happy to give it up it
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was just not my strong suit but it did
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help me understand what uh what went
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into them and and how you needed to be
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so much more patient than I ever was and
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that you needed to see an image that you
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needed to see a photograph you needed to
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be able to reflect a culture and what
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was going a society and what was going
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on at the world or something that wasn't
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just straightforward and
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Commercial and at that time Grace
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codington was working at British fogue
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and I began to look at her work with
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such admiration where I could see that
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she had a vision unlike anybody else and
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that she was seeing fashion as a
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narrative she was seeing it as a
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reflection of
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society and I think that her work really
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did influence me at the time and it was
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always my dream to be able to work with
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Grace so that was one very strong
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influence when I was growing up
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when I moved to New York and eventually
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landed a job at New York Magazine as a
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fashion editor my training in London
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helped me enormously because there was
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nobody at New York magazine that had any
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particular interest or certainly had any
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skill sets that were to do with fashion
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and I think that one of the fashion
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stories that I was responsible for was
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probably the story that brought me over
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to Vogue and this was a shoot where I
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asked a number of prominent New York
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artist to paint the collections and it
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caught the eye of Alex liberman who was
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the editorial director of con Nast at
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the time I think that I
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am very driven to keep learning I'm very
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driven to
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always keep meet meeting new people I'm
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always very interested in hearing
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opposing ideas I'm very interested in in
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traveling I'm very interested in seeing
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what else is going on in the world that
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it doesn't exist uh only through the
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world of media or fashion or the worlds
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that I am most familiar with I think
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obviously having
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a a career that gives you Joy and
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creative wonderful creative experiences
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is so important and to enjoy it and to
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make friends and to establish
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relationships and to collaborate but
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there also has to be a deeper meaning to
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understand and what it is that you're
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standing for and I think that's what we
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we've always tried to do here both at
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kast and at
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Vogue in this class I will be teaching
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my approach to leadership and how I've
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dealt with criticism how I like to make
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decisions how I manage people and give
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feedback how I make editorial choices
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that have impact and speak to the
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moment and how I have helped to evolve
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Vogue with a times controversial
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choices as I move through the class I am
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going to be giving specific lessons for
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young designers photographers editors
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and those working in fashion
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journalism I will be giving you a
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glimpse of the cfda vog fashion fund
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process I will also take you behind the
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scenes of planning the Met Gala to show
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you the intricacies of problem solving
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attention to detail and
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collaboration if there's one thing I
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hope you take away from this class it is
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to own your decisions and to own who you
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are but without
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apology we're working in a golden age of
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Journalism a golden age for fashion
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because there's so many different ways
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as you will discover hello Joe that you
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can talk to your audiences and they're
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all different and they're all viable
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they're all real and they're all
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thrilling yes so I think that you will
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will find a voice and a way to express
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who you are and what you believe in in
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so many different ways than than it was
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in the past
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