Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
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Everybody.
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And welcome back.
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Would you like to be shocked?
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Okay.
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How would you like to be an SEO expert instantly?
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Well, first of all, let's give you the example here of Jacob.
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Not that I'm endorsing his services or anything.
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This is not a promotional thing, but just look at how many orders this particular person has completed
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in terms of SEO.
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So 16,007 hundred orders.
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Let's just take, for example, or let's just say that he was making $60 for every order, which is
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a very, very low amount of money.
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Considering that for the other plan plans, he's charging way more.
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But let's say not $60.
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Let's actually say he was charging 50 bucks now for the amount of orders that he's completed or his
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agency, because I'm pretty sure he owns an agency.
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Now, multiply this by 50 bucks.
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This makes $835,000 removed from the 20%, which basically Fiverr charges.
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So I'll multiply this by 0.8 because 80% is exactly what he will keep, right?
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0.8, Which means this guy has made $668,000 from SEO under a very, very pessimistic scenario.
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Right.
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So this is just pessimistic because it might just have been that some people are using his other plans.
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Right.
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The premium plan.
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The standard plan.
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Now, what this guy will do is he will provide an expert SEO audit report, competitor and website analysis
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and video review.
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Okay.
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Video review, which means a video of himself talking and saying, here's what's wrong with your website.
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Now, basically the video review you can do after you do the report and how you would do the report
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is by using Googlebot.
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So what exactly are the parameters that or the criteria that a web page should be judged based upon
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or based should be judged upon?
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Now you have page speed, which is how fast is the page?
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Now, of course, this I already knew it because, I mean, you cannot not know this stuff and produce
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a course or multiple courses about SEO, right?
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So I have extensive knowledge of SEO.
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I can say I'm quite an SEO master, right?
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And so Googlebot helped me structure all of this into bullets.
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And so page speed is a very important metric upon which a page should be judged.
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So if you go to a page, picture yourself going to a page to buy a product, would you like it too?
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Would you like it if that page was slow?
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No, absolutely not.
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And so that is a very, very big factor in terms of SEO pages that are low or slow, really, that is
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that tends to impact the SEO score of a page.
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Also, we are in 2023.
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Everybody is using mobile.
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When was the last time where you saw someone using the computer to watch a video?
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It's very rarely actually that people are using the computer nowadays.
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Now, that might sound crazy to you because it really goes so fast.
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I mean, I could myself, I was using the computer much more than the phone, but in the past 2 or 3
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years, I've been using the phone 90% of the times to watch videos.
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I rarely ever watch videos and consult websites on a computer.
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I consult websites on the computer because that is my job.
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But just like I said, most of the activity, the leisure activity is conducted on the phone, which
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means that your website has to be very mobile friendly.
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The use of keywords, keywords are important, keywords are what you want to rank for.
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So if you want to rank for top ten bodybuilding exercises for weight loss, then you need to use a lot
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of those keywords.
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That.
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First of all, that needs to be your focus.
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Keyphrase So if you want to rank for a specific page for that keyword, that keyword needs to appear
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in a specific frequency and more than once in your copy, whether that be a landing page or a blog post
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or an article, whatever that might be.
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But that's how SEO functions.
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Then there is content quality.
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Is your content made for Google, made for robots, made for AdSense, or is it is it informative,
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educational and engaging?
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Now, normally it should be made for SEO but not fully made just for SEO, just to rank.
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Okay.
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Because it needs to be content that people can engage with, not a robotic content.
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Then there is readability how easy it is to read and understand your content design.
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Is it well designed usability?
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Is it easy for people to find their way and to find what they're looking for on your page?
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Then there is the security.
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Is your website secure?
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Do you have an SSL certificate as easy as that?
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So if you want to test a website or do an SEO audit, usually you would have to purchase Ahrefs, Moz
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or Semrush.
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Now these are very expensive tools.
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I can just show you an example of how much Ahrefs Ahrefs costs so that you can be grateful of the AI
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revolution.
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Now, if you want to know how much ahrefs costs, all you need to do is to click the pricing that will
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take us to ahrefs pricing, which is I think $99 for the lite plan, which I just ran out of that subscription
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the last month, this month, and the standard plan is $199 advanced 399 and Enterprise 999.
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That's per month.
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It's not yearly, it's per month.
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That expensive price now is reduced to zero thanks to thanks to AI.
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Okay, Google Bard can actually do most of the things that Ahrefs is capable of capable of doing.
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I'm not going to say everything because it cannot say the domain authority it cannot tell you how many
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backlinks are necessary for you to rank for a specific page.
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But if you want to run an SEO audit of a page, Googlebot can do it to you for free.
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You can do it for free and I can show you how to do that.
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So we'll go, for example, and take a landing page.
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We'll just take let's go and search for mattresses.
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Since now it's near midnight in my country and I'm feeling sleepy.
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So let's, for example, take a website where they sell mattresses, dreams.
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Co.uk is a very infamous mattress website in the UK.
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Let's pick this website for a second so I can pick this page.
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Now I just pick the URL.
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Let me just accept the cookies.
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No problem.
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And here I'm going to go and say run a website audit of the following page using the above quoted.
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Criteria.
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And now, of course, here you need to put in the in between brackets.
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And hit.
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Okay.
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Now it's going to go ahead right now and it's going to generate for us an SEO audit, which this guy
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happens to charge.
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He happens to charge for this basic plan, $60.
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So what he does is he just delivers an SEO audit, exactly what we've been explaining.
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So over here, the page speed is 2.2 seconds on a desktop.
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So it even runs the speed, the speed test, which naturally you should do it on a page speed tool.
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So such as, for example, page speed insights by Google.
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Then of course we have multiple other page speed measurement tools.
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Let me just show you Google and and by the way, if you want to run a search on page speed insights,
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it takes a lot more time than the time it took Google Bar to generate the answer for us right now.
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So if I copy this URL and paste it right here and click Analyze this will take this will take quite
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some time.
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Now, of course here it was fast.
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Normally it should take time because that's usually what happens with me.
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I don't know.
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Maybe this time was the exception.
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But there are other alternatives that you can test website speed.
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So all you need to do is to type in website speed.
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So there is website, website, web or page speed insights.
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By Google, there's pingdom.
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There's Gtmetrix, which is my favorite.
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There is web page test.
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Now metrics is my favorite because it actually tells you, it gives you insight on how you can improve
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that page speed.
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What should you do to improve that page for speed?
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Now let's just test to see if this is accurate.
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Now, of course, different page speed measurement tools give different results, but I really do trust
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Googlebot because it takes information from Google.
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All right.
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So it's definitely it would be using page speed insights.
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So exactly here on page speed insights, the LCP is 1.6, not too far behind 2.2 seconds.
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So it's very close.
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And let's just wait here for the results of Gtmetrix to see how much is the loading time for this page.
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Now, the loading time dictates customer experience, especially for ecommerce websites.
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They measure that in seconds.
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So here, as you can see, the performance is 69% not as good as it should be larger or the LCP is 1.6
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seconds, which is not bad, but the full time it actually takes to load the page is 7.6 seconds.
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But the most important one is first Contentful paint and largest Contentful paint.
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Okay, those are the most important ones.
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Now 7.6 seconds is how much it takes to load the entire page from top to bottom.
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Right now, generally people will only be able to see this first part.
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So from the time they scroll down, the other parts will be loaded, will be fully loaded.
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So if we go back to Googlebot mobile friendliness, this tells this page is mobile friendly and looks
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good on both desktop and mobile.
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Right use of keywords.
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The page uses relevant keywords throughout the content, including the title, meta description and
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throughout the body of the text.
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This will help the page rank higher in search engines for relevant keywords.
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Content quality.
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The content of the page is well written informative.
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Okay, so everything sounds fine, but you can you can basically improve this, but you don't even need
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to do that because Googlebot will actually tell you what areas need to be improved.
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So here it came up with the full action plan that you can deliver, which is exactly what cost $60 here
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because what usually what a person would pay you for is not just to tell them, tell them compliments
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about their website.
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They will pay you to tell them what's wrong with their website.
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And as it turns out, Googlebot right now has made or has generated what's wrong with the website.
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So it says that this page could include more images and videos to break up the text and make the page
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more visually appealing.
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So that's the first.
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This page could include a more detailed comparison of different mattresses to help users make a decision.
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This page could include a section on customer reviews so there is no customer reviews to give users
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more confidence in the product.
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Overall, this page is, well, user friendly.
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So here's what I could say.
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I could say generate.
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An extensive.
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SEO action plan.
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To optimize.
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That page for SEO.
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Now, this way it will go ahead and it will generate an extensive SEO action plan, because what it
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generated for us was just a simple plan.
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So here, here's what it says Conduct keyword research, create high quality content, then build backlinks,
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improve page speed, optimize for mobile devices, track your progress, iterate and improve.
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So let's just say that you want to find keywords or your customer.
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You want to suggest keywords to your customer.
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Now you could say, Please give me 20 keywords.
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To use.
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On that page to rank higher on Google.
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And so it will go away and it will tell you.
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What exactly are those keywords that will improve?
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Improve the SEO of your website.
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You can also ask it for which websites should we reach out to for backlinks.
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Okay.
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Now backlinks is a big part of optimizing a website for SEO.
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You can see over here that it's to the point, right?
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Mattresses.
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Best mattresses, mattresses.
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Reviews, mattresses, companion comparison mattresses, prices.
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ET cetera.
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I can ask it.
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Please give me a list.
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Of ten websites that I should reach out to.
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For backlinks.
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To improve SEO.
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So let's just wait.
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And it will basically give us a list of ten websites that we should reach out to to get some backlinks
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for that page.
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Now, of course, it doesn't know which websites actually which websites that were already gave us backlinks,
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but here I see that the result is not what I want.
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It's actually linking to tools.
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I'm going to say I don't want tools.
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I don't want to.
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Please give me a list of ten web pages.
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About that or about mattresses.
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Now, I think this would be a better response because what it thought is that I was asking it for keyword,
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for for tools to find out websites that I could link out to.
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And but now it basically understood.
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So now the first website it says here is Sleep Foundation.
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So that's the website you could reach out to for backlinks.
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Mattress Advisor The Sleep Judge.
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So on and so forth.
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Consumer Reports, Good housekeeping and so on and so forth.
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And you can actually click these links.
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Let's say, for example, that you wanted to get a backlink from this website.
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You can first of all go to the website and then here you can click the Contact Us button.
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Hopefully we can find your email.
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If not, I'll see how we can do it.
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But from here what I can see is that there is no email here.
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We can contact them from here.
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Let me scroll down to the footer and see what we can find.
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So let's go to their Facebook.
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I think we would find their email on Facebook.
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So let's just go to Facebook here, scroll down a bit and you can see that this is their email.
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They don't have that much likes and I can I can actually contact them directly on Facebook or you can
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just simply copy this email address or you can do another bolder step, which will almost definitely
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get you a backlink which is called this website.
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You can call them and say, Hey, I'm this website, I can give you a backlink in exchange for another
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backlink, and it's a win win, especially considering that this is dreams.co.uk.
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So getting backlinks for this website is much easier than getting backlinks for a website that just
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started a week ago or a month ago.
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Because most websites in the field of mattresses, they dream of getting a backlink from this website,
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so they will almost do anything to satisfy this website so that they can ask them in return for another
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service.
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Generally it's just a backlink in exchange for a backlink.
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That's how it works.
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And the more backlinks you get, especially if those backlinks come from websites that are relevant
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to the topic that you address in your website, your website goes up in the rankings.
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That's how these big websites actually rank for keyword for terms that are important, such as, for
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instance here Mattress.
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You saw that when we typed mattress.
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This website actually popped as the third or the fourth option.
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But you can see the point becoming an SEO expert nowadays is not a question of should we use ahrefs
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or what tool should we use?
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Because you can use free tools, you can really use free tools and you can become an instant SEO expert.
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And just like this guy over here is completed 16,700 orders.
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Okay?
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So it's really there's a lot of money to be made in the field of SEO.
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It's just that people don't take it that seriously.
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And so I feel that this was enough of an introduction to you.
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We'll have more more sections that delve a little bit into the details of what you can provide, what
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other SEO services that you can provide.
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And I'll just see you in the next lecture where I will show you how you can go and create your Fiverr
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gig to start selling your audit or SEO audit services on Fiverr.
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Stay tuned and I'll see you in the next lecture.
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