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00:00:05,213 --> 00:00:07,924
[hip-hop music]
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- Hey, what's up?- How's it going, Archie?
3
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- I-I took a call with TikTok.
- Mm-hmm.
4
00:00:14,848 --> 00:00:16,433
- They have
this whole initiative
5
00:00:16,516 --> 00:00:18,935
where they have, like,
a team to film for you.
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00:00:19,018 --> 00:00:22,021
But also they would build out
platforms for you on TikTok
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for each one
of your businesses.
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00:00:24,190 --> 00:00:27,318
So we'd have one for Municipal,
one for F45, for PI,
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and all that.
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My guy.
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You gotta get your behinddown to F45.
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Let's go.Hey, hey, hey.
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We've got Municipal stufffor everybody.
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Ace, great workout, buddy.
15
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They want the Municipal pants.
16
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- They want you to leave
the 'Gram.
17
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- What the fuck?
18
00:00:45,587 --> 00:00:46,963
[spray can clicking]
19
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[paint can hissing]
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[hip-hop music]
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♪ ♪
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Oh, so Saturday,
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we've got this amazing meeting
with Wayne Kulkin.
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He was the CEO
of Stuart Weitzman.
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They sold that company
to Coach.
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And then he started P448.
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So he's a real shoe dog.
28
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He's--this guy's
like Phil Knight.
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So he's coming--
those are the shoes right here.
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Check this out.
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For Municipal, we want to be
in the shoe business.
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We don't want to do
a kind of one-off collab.
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We want to kind of doour own thing.
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- That's a good-looking shoe.
35
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- But it's all
about sustainability. Yeah.
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Yeah, this is super
high-quality.
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So we're hoping
that he's gonna be the guy
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that's gonna put--bring
Municipal shoes to market.
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And then possibly I might buy
a piece of this company.
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Hey, baby.
- Hey, Mark.
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- We got some more shoes sent.
42
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P448.
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They're talking
about sustainability
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and changing the world.
- Pretty nice, right?
45
00:02:01,120 --> 00:02:02,580
- We're, uh--
we're having Lev
46
00:02:02,664 --> 00:02:04,833
and the whole crew here
on Saturday.
47
00:02:04,916 --> 00:02:07,043
So we're all very excited.
We're getting ready for Wayne.
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- Yeah, we're super excitedabout this.
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- Especially about
sustainability.
50
00:02:11,673 --> 00:02:12,632
- Yeah!
51
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- There's a reality
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about how fast
things can get built,
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00:02:15,927 --> 00:02:19,889
how fast things change,
how progress actually happens.
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Like, okay, you have a vision.
55
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Now how am I actually going
to put this
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into an actionable plan
we can execute?
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It's great to have that vision.
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But do you also have people
who are super detail-oriented
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00:02:33,278 --> 00:02:36,322
who are gonna think
through all the various steps
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of making a plan?
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- All right. I'll see you soon.
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- Okay, bye.
- Bye-bye.
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♪ ♪
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Oh! My brother.
- Hey, man, what's up?
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How are you?
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00:03:15,695 --> 00:03:16,946
- Hi.
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00:03:17,947 --> 00:03:19,699
- Okay.
- So you have
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00:03:19,782 --> 00:03:21,200
a big birthday coming up.
- Yes.
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00:03:21,284 --> 00:03:22,911
- Any advice you have
to people who--
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00:03:22,994 --> 00:03:25,121
about how you stay in shape
at any age?
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00:03:25,204 --> 00:03:26,623
- Right now, I'm beat up.
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00:03:26,706 --> 00:03:28,374
I just did two movies
back to back where I got--
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you know, I tore a meniscus
and hurt my back,
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00:03:31,127 --> 00:03:33,004
so I'm just trying to maintain.
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00:03:33,087 --> 00:03:34,130
It's much easier
to stay in shape
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than it is to get in shape.
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And just try
and encourage people always
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to just have
a healthy lifestyle.
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00:03:38,635 --> 00:03:39,928
- All right, thank you.
- All right, take care.
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- Thanks, Mark.
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00:03:42,555 --> 00:03:44,724
I'm back.
[cheers and applause]
82
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I'm about to turn 50.
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00:03:47,393 --> 00:03:49,187
We decided,"Okay, let's go to Boston
84
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and turn it up
a whole other level."
85
00:03:50,939 --> 00:03:52,523
- What up?
- It's go time.
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00:03:52,607 --> 00:03:54,275
Let's go. You're killing it.
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00:03:54,359 --> 00:03:56,277
- All right.
Oh, I love it.
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00:03:59,697 --> 00:04:01,074
- Great.
89
00:04:04,077 --> 00:04:05,578
Absolutely love those guys.
90
00:04:05,662 --> 00:04:07,455
We've known each othersince we were kids
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00:04:07,538 --> 00:04:09,666
and it's nice to have guysthat are so like-minded
92
00:04:09,749 --> 00:04:11,709
and we have such a great bond
and connection.
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00:04:12,251 --> 00:04:13,503
- Nice.
[indistinct chatter]
94
00:04:13,586 --> 00:04:16,172
- Aah!
95
00:04:16,255 --> 00:04:18,174
I feel amazing.
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00:04:19,342 --> 00:04:20,885
- We're gonna do a video
for Instagram together.
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00:04:20,969 --> 00:04:22,345
- [chuckles]
98
00:04:22,428 --> 00:04:24,889
- We're back together.
50 years in the making.
99
00:04:24,973 --> 00:04:28,226
Happy birthday to Mo D.
One love.
100
00:04:28,309 --> 00:04:29,477
The crew is back.
101
00:04:29,560 --> 00:04:31,813
God bless us.
We're here together.
102
00:04:31,896 --> 00:04:34,774
Unity is strength. F45.
103
00:04:34,857 --> 00:04:36,734
- Rasta Phil and Ace,
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00:04:36,818 --> 00:04:38,027
they're great friends.
105
00:04:38,111 --> 00:04:39,904
We have so much in common.
106
00:04:39,988 --> 00:04:41,406
Talk all the time.
107
00:04:41,489 --> 00:04:43,658
And we've been very closefor a long time.
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They're family.
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00:04:45,201 --> 00:04:46,327
- Not bad
for a 50-year-old kid.
110
00:04:46,411 --> 00:04:47,620
- You're whispering over
there.
111
00:04:47,704 --> 00:04:49,539
It ain't the police.
- [laughs]
112
00:04:50,915 --> 00:04:53,710
[upbeat music]
113
00:04:53,793 --> 00:04:55,128
- Hello, Mark.
- Hi, how are you?
114
00:04:55,211 --> 00:04:56,838
- Good. How are you doing?
115
00:04:59,757 --> 00:05:01,801
- Thank you so much.
116
00:05:04,554 --> 00:05:06,055
- All right, bro.
- Taking a nice stroll
117
00:05:06,139 --> 00:05:08,141
in the city?
- Yeah, just checking it out.
118
00:05:08,224 --> 00:05:10,393
- Have a good one.
- All right, man.
119
00:05:11,644 --> 00:05:15,148
♪ ♪
120
00:05:15,231 --> 00:05:17,734
[indistinct chatter]
121
00:05:18,818 --> 00:05:19,902
- What's up, buddy?
122
00:05:19,986 --> 00:05:22,196
- How you doing?
- What's going on?
123
00:05:22,280 --> 00:05:24,782
- Mark is turning 50 years old.
124
00:05:24,866 --> 00:05:27,326
Okay, I don't even know why
we're talking about this...
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00:05:27,410 --> 00:05:29,287
[laughs] Because I'm 60.
126
00:05:29,370 --> 00:05:31,039
- How are you?
- Like, next subject.
127
00:05:31,122 --> 00:05:33,708
We don't even need to talk
Mark Wahlberg is 50 years--
128
00:05:33,791 --> 00:05:34,751
are you kidding me?
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00:05:34,834 --> 00:05:36,169
Come on, it's--he's a puppy.
130
00:05:36,252 --> 00:05:37,253
- How are you, buddy?
131
00:05:37,336 --> 00:05:38,921
- Wait till you see it.
132
00:05:39,005 --> 00:05:41,215
- These are guys around himthat have been there
133
00:05:41,299 --> 00:05:42,925
for 30 years,
134
00:05:43,009 --> 00:05:44,594
and a lot of them
have come and gone,
135
00:05:44,677 --> 00:05:47,096
but they're always sort of
welcomed back, you know?
136
00:05:47,180 --> 00:05:48,931
Because there'san insulation there--
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00:05:49,015 --> 00:05:51,726
there's a comfortability therethat you can't get,
138
00:05:51,809 --> 00:05:53,311
you can't buy.
139
00:05:53,394 --> 00:05:56,647
- Big 50. A lot of us
don't make it to 50 years.
140
00:05:56,731 --> 00:05:58,566
It's hard to go to 50 years
141
00:05:58,649 --> 00:06:00,735
in Dorchester,
where we came from.
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00:06:00,818 --> 00:06:03,237
Blessing to each and every one.
Respect.
143
00:06:03,321 --> 00:06:04,447
Many more to come.
144
00:06:04,530 --> 00:06:06,032
B...
- Okay, say the thing.
145
00:06:06,115 --> 00:06:08,284
- Say "Happy birthday."
- Happy birthday, Mo D.
146
00:06:08,367 --> 00:06:10,078
One love, baby.
147
00:06:10,161 --> 00:06:11,996
- Happy birthday, Mark.
We love you.
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00:06:12,080 --> 00:06:14,791
And congratulations
on everything you've been doing
149
00:06:14,874 --> 00:06:16,000
to this 50 years.
150
00:06:16,084 --> 00:06:17,126
Wow.
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00:06:18,461 --> 00:06:19,837
- Well, yeah.
- He was texting it.
152
00:06:19,921 --> 00:06:21,464
- I was saying it
to the camera because...
153
00:06:21,547 --> 00:06:23,216
- He was texting it.
- You're gonna watch it and...
154
00:06:23,299 --> 00:06:25,218
[laughter]
155
00:06:25,301 --> 00:06:26,677
- I surround myselfwith people that I know
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00:06:26,761 --> 00:06:28,137
that have my best interests
at heart
157
00:06:28,221 --> 00:06:29,806
and that I can trust
and that are loyal.
158
00:06:29,889 --> 00:06:32,600
They're great friends,basically family.
159
00:06:32,683 --> 00:06:35,311
Um, people who have
a lot of real life experience.
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00:06:35,394 --> 00:06:36,938
- Yeah.
- We're all family here.
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00:06:37,021 --> 00:06:39,273
Mark, you look around
and everybody's been here
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00:06:39,357 --> 00:06:41,400
since basically day one.
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00:06:41,484 --> 00:06:43,486
And the other ones
that just came in,
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God bless you.
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00:06:44,695 --> 00:06:47,073
But Marky, 50th birthday--
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I can't even imagine
anything like this.
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00:06:49,492 --> 00:06:51,077
And I'm so proud of you.
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00:06:51,160 --> 00:06:52,703
We've been through
a lot together.
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00:06:52,787 --> 00:06:55,581
And by the grace of God,
it'll be another 50 years.
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00:06:55,665 --> 00:06:57,375
God bless you.
And I love everybody.
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00:06:57,458 --> 00:06:59,627
[applause]
172
00:06:59,710 --> 00:07:04,590
- Whoa.
all: ♪ Happy birthday to you ♪
173
00:07:04,674 --> 00:07:08,678
♪ Happy birthday to you ♪
- Hey, hey.
174
00:07:08,761 --> 00:07:13,349
all: ♪ Happy birthday,
dear Marky ♪
175
00:07:13,432 --> 00:07:17,353
♪ Happy birthday to you ♪
176
00:07:17,436 --> 00:07:20,523
[all cheering]
177
00:07:21,607 --> 00:07:24,193
- Let's do it again.
- Whoo!
178
00:07:24,277 --> 00:07:25,778
- The connection
that we've had--
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00:07:25,862 --> 00:07:27,071
everybody in here
obviously I have
180
00:07:27,155 --> 00:07:28,364
a very special
relationship with.
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00:07:28,447 --> 00:07:29,657
Appreciate you guys being here
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00:07:29,740 --> 00:07:31,367
and spending this special time
with you
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00:07:31,450 --> 00:07:33,870
before I go home and spend it
with my wife and my kids.
184
00:07:33,953 --> 00:07:36,330
But, uh, and nothing
more important than family.
185
00:07:36,414 --> 00:07:38,040
So I appreciate you guys.
Bless you all.
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00:07:38,124 --> 00:07:40,209
And we lost too many people
along the way,
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00:07:40,293 --> 00:07:42,086
especially this year.
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00:07:42,170 --> 00:07:43,254
So, you know, you guys
are always
189
00:07:43,337 --> 00:07:44,672
in my thoughts and my prayers.
190
00:07:44,755 --> 00:07:46,465
I appreciate you guys.
I love you all.
191
00:07:46,549 --> 00:07:47,842
My brothers.
- Love you too, cousin.
192
00:07:47,925 --> 00:07:49,051
- Love you, cousin.
[all cheering]
193
00:07:49,135 --> 00:07:50,720
- Salud.
both: Salud.
194
00:07:50,803 --> 00:07:53,723
- Mark, you're the best.
- Salud. Salud.
195
00:07:53,806 --> 00:07:55,558
- What a great groupof people.
196
00:07:55,641 --> 00:07:58,561
[upbeat music]
197
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♪ ♪
198
00:08:14,869 --> 00:08:16,245
- Love you, bye.
Hey, guys. Mark. What's up?
199
00:08:16,329 --> 00:08:17,580
- Eddie.
- Nice to meet you, Eddie.
200
00:08:17,663 --> 00:08:19,248
- Nice to meet you.
- Hi. Mark.
201
00:08:19,332 --> 00:08:20,791
- I'm Lena. Nice to meet you.
- Nice to meet you, Lena.
202
00:08:20,875 --> 00:08:22,168
What's up, Rusty?
- [chuckling] Rusty?
203
00:08:22,251 --> 00:08:23,336
- Well, now you got
rust color on.
204
00:08:23,419 --> 00:08:24,378
What--wh--
205
00:08:24,462 --> 00:08:25,588
Extra small?
206
00:08:25,671 --> 00:08:27,256
Damn.
- It's not extra small.
207
00:08:27,340 --> 00:08:28,591
- It is.
- [chuckles]
208
00:08:28,674 --> 00:08:30,426
- You're putting on weight,
boo.
209
00:08:30,509 --> 00:08:32,637
- I got the sq--uh,
squats down, though.
210
00:08:32,720 --> 00:08:33,763
The forum.
- Oh, did you?
211
00:08:33,846 --> 00:08:35,097
- Yeah.
- Oh, nice.
212
00:08:35,181 --> 00:08:36,515
You can do that
as your first TikTok.
213
00:08:36,599 --> 00:08:39,560
- [chuckles]
- In some Daisy Dukes.
214
00:08:39,644 --> 00:08:41,270
- Mark really only knows TikTok
215
00:08:41,354 --> 00:08:43,606
because Gracie
or his kids are on TikTok.
216
00:08:43,689 --> 00:08:45,900
So he just wantsto get an education
217
00:08:45,983 --> 00:08:47,235
of what it's all about
218
00:08:47,318 --> 00:08:49,070
and seeing if it's, you know,
219
00:08:49,153 --> 00:08:51,072
valuable to helpbuild out his brand
220
00:08:51,155 --> 00:08:52,365
and his companies as well.
221
00:08:52,448 --> 00:08:53,449
- Right now I think we have
222
00:08:53,533 --> 00:08:55,534
about 500 million mentions
223
00:08:55,618 --> 00:08:57,620
of Mark Wahlberg on platform,
224
00:08:57,703 --> 00:09:00,164
which is--definitely tells us
that there's an appetite
225
00:09:00,248 --> 00:09:01,624
to have you on platform.
226
00:09:01,707 --> 00:09:03,834
- Mark is constantlyon Instagram.
227
00:09:03,918 --> 00:09:05,461
- I'm a peacock!You gotta let me fly!
228
00:09:05,544 --> 00:09:07,380
[dog barking]Peacock! Come on!
229
00:09:07,463 --> 00:09:10,967
- The majority of the peoplethat know Mark and love Mark
230
00:09:11,050 --> 00:09:13,261
are in their 30s and older.
231
00:09:13,344 --> 00:09:17,098
So this is reallya perfect opportunity
232
00:09:17,181 --> 00:09:19,600
to building out his brandto younger folks
233
00:09:19,684 --> 00:09:20,977
that are on TikTok.
234
00:09:21,060 --> 00:09:23,646
- Brendan,you want to rip it up?
235
00:09:23,729 --> 00:09:25,856
How many people do you have
on the platform now?
236
00:09:25,940 --> 00:09:26,983
- [chuckles]
- Just announced
237
00:09:27,066 --> 00:09:28,401
a billion users.
- Yeah.
238
00:09:28,484 --> 00:09:30,611
So in terms of your brands
and properties,
239
00:09:30,695 --> 00:09:32,321
whether it be for--you know,
for F45
240
00:09:32,405 --> 00:09:33,823
with your fitness properties,
241
00:09:33,906 --> 00:09:35,950
Wahlburgers
with the culinary properties,
242
00:09:36,033 --> 00:09:38,577
incorporating those brands
strategically in your content,
243
00:09:38,661 --> 00:09:39,996
that's the big value.
244
00:09:40,079 --> 00:09:41,831
So this is just
a new marketing vertical
245
00:09:41,914 --> 00:09:43,708
for you to push
all of those through.
246
00:09:43,791 --> 00:09:45,293
- Gracie has a TikTok account,
right?
247
00:09:45,376 --> 00:09:46,669
- Yes.
- Have--do you know
248
00:09:46,752 --> 00:09:47,753
anything about it?
249
00:09:47,837 --> 00:09:49,505
- I don't.
250
00:09:49,588 --> 00:09:50,715
But I want to learn.
- Yeah.
251
00:09:50,798 --> 00:09:53,217
Let me get Grace down here.
252
00:09:53,301 --> 00:09:54,719
- 'Sup, Grace?
- Hi.
253
00:09:54,802 --> 00:09:56,304
- Come here.
I need both of you TikTokers.
254
00:09:56,387 --> 00:09:57,555
[both chuckling]
255
00:09:57,638 --> 00:09:59,974
- Are you on TikTok?
- Yeah. [giggles]
256
00:10:00,057 --> 00:10:01,183
- So are you--
do you like TikTok?
257
00:10:01,267 --> 00:10:02,518
- Yeah.
258
00:10:02,601 --> 00:10:03,936
- What do you normally put--
put on TikTok?
259
00:10:04,020 --> 00:10:05,313
- My horse.
260
00:10:05,396 --> 00:10:06,856
[horse whinnies]
261
00:10:06,939 --> 00:10:08,274
- Oh, yeah.
262
00:10:08,357 --> 00:10:09,942
Good.- [chuckles]
263
00:10:10,026 --> 00:10:11,319
- Should I get a horse?
264
00:10:11,402 --> 00:10:12,862
- You already got me
another horse.
265
00:10:12,945 --> 00:10:14,030
- No, I'll get my own horse.
266
00:10:14,113 --> 00:10:16,866
- Oh, no. [giggles]
- Why?
267
00:10:19,035 --> 00:10:20,870
[mumbling indistinctly]
268
00:10:20,953 --> 00:10:22,079
Why do you got the front?
269
00:10:22,163 --> 00:10:23,873
Let me get in the front.
270
00:10:32,715 --> 00:10:34,842
- All right,
so what do you think, Archie?
271
00:10:34,925 --> 00:10:37,428
I-I don't know
about doing TikTok videos
272
00:10:37,511 --> 00:10:39,221
and everything else and...
273
00:10:40,348 --> 00:10:42,641
How--but I got no followers.
Nobody's gonna see it.
274
00:10:42,725 --> 00:10:44,352
- That--that'll be
a very short-lived problem.
275
00:10:44,435 --> 00:10:46,228
[laughter]
For sure.
276
00:10:46,812 --> 00:10:49,023
[crickets chirping]
277
00:10:49,106 --> 00:10:56,197
♪ ♪
278
00:11:07,166 --> 00:11:09,418
- We were talking, and wewere trying to find a time
279
00:11:09,502 --> 00:11:12,588
to get together and kind of get
some preliminary,
280
00:11:12,671 --> 00:11:14,423
you know, plans in place
and ideas.
281
00:11:14,507 --> 00:11:16,801
Just so we can, from here,kind of form a game plan.
282
00:11:16,884 --> 00:11:18,719
So he's like,
"Whatever we can do
283
00:11:18,803 --> 00:11:20,429
to get together
as soon as possible."
284
00:11:20,930 --> 00:11:21,931
I'm the same way.
285
00:11:22,014 --> 00:11:23,682
I--I like to get things done.
286
00:11:23,766 --> 00:11:25,851
And I think we havesome ground to make up.
287
00:11:25,935 --> 00:11:32,817
♪ ♪
288
00:11:34,026 --> 00:11:36,153
[line ringing]
289
00:11:36,237 --> 00:11:38,739
- Hi, I'm calling
on behalf of Mark Wahlberg.
290
00:11:38,823 --> 00:11:40,116
- Okay, great.
291
00:11:40,199 --> 00:11:41,784
We'll have you handthe phone over.
292
00:11:41,867 --> 00:11:43,953
And Ryan will bethe next one to pick up, okay?
293
00:11:44,036 --> 00:11:45,621
- Perfect, thank you.
294
00:11:45,704 --> 00:11:47,039
- Mark Wahlbergis joining us now.
295
00:11:47,123 --> 00:11:48,249
- Hey. What's up, buddy?
How are you?
296
00:11:48,332 --> 00:11:49,792
- Mark, I just got a treat.
297
00:11:49,875 --> 00:11:52,294
They just showed me
your TikTok account.
298
00:11:52,378 --> 00:11:53,754
- My TikTok account?
299
00:11:53,838 --> 00:11:55,047
- Yeah, they just show--
that's his official?
300
00:11:55,131 --> 00:11:56,590
Oh, it's not his official.
301
00:11:56,674 --> 00:11:58,342
I don't know if you've seenany of these
302
00:11:58,426 --> 00:11:59,969
official fan sites.
- I haven't, but I'm trying--
303
00:12:00,052 --> 00:12:01,470
I'm trying to come onto TikTok
right now.
304
00:12:01,554 --> 00:12:02,930
I'm trying to figure it out.
305
00:12:03,013 --> 00:12:04,932
- I'm not reallyleaned into it so much.
306
00:12:05,015 --> 00:12:06,308
And I catch a lot of heat
for it
307
00:12:06,392 --> 00:12:07,726
because I find it to be work.
308
00:12:07,810 --> 00:12:09,895
- It's all kind of work.
309
00:12:09,979 --> 00:12:11,522
- My team is on TikTok.
310
00:12:11,605 --> 00:12:13,107
And I go to sleep every day,
311
00:12:13,190 --> 00:12:15,651
"How am I making my product
and service relevant
312
00:12:15,734 --> 00:12:16,986
for the next generation?"
313
00:12:17,069 --> 00:12:18,446
And I'm meeting them
where they are,
314
00:12:18,529 --> 00:12:20,698
not forcing them to come to me.
315
00:12:20,781 --> 00:12:22,908
You gotta meet people
where they are,
316
00:12:22,992 --> 00:12:24,243
where things are growing.
317
00:12:24,326 --> 00:12:25,494
And you have to give them
318
00:12:25,578 --> 00:12:27,037
something
that they want to see.
319
00:12:27,121 --> 00:12:29,248
- You're a busy guy.
I'm a busy guy.
320
00:12:29,331 --> 00:12:30,541
Like, how do you add
some other thing
321
00:12:30,624 --> 00:12:32,084
that's gonna be
so time-consuming
322
00:12:32,168 --> 00:12:33,669
to your schedule?
- You're asking the wrong guy.
323
00:12:33,752 --> 00:12:35,004
Alvarez, come here
for a second.
324
00:12:35,087 --> 00:12:36,297
I got--I got a guy in here
that's--
325
00:12:36,380 --> 00:12:38,674
he grew up
inside of a TikTok silo.
326
00:12:38,757 --> 00:12:40,509
What do people want
from Mark Wahlberg?
327
00:12:40,593 --> 00:12:42,678
- I mean, I would say just tap
into those really easy trends.
328
00:12:42,761 --> 00:12:44,305
Like, you can even have
an effect...
329
00:12:44,388 --> 00:12:45,806
- But we--what does that mean?
- That's trending.
330
00:12:45,890 --> 00:12:47,349
- An effect?
- You know, like, they put
331
00:12:47,433 --> 00:12:49,059
a filter on your face,
like--like, you know,
332
00:12:49,143 --> 00:12:51,562
some funny filteryou can put on your face.
333
00:12:51,645 --> 00:12:53,230
- Yeah, but dude, dude, dude,
dude, dude.
334
00:12:53,314 --> 00:12:54,523
Hold on one second.
335
00:12:54,607 --> 00:12:55,774
I--I mean, I could try
to be funny.
336
00:12:55,858 --> 00:12:57,485
My kids don't laugh at me.
337
00:12:57,568 --> 00:12:59,778
I want to use it to beproductive in my business
338
00:12:59,862 --> 00:13:01,363
and connecting with people,
339
00:13:01,447 --> 00:13:02,865
and more importantly,with the messaging
340
00:13:02,948 --> 00:13:04,533
that I'm tryingto put out there.
341
00:13:04,617 --> 00:13:07,286
Especially when my new movie
"Father Stu" comes out.
342
00:13:07,369 --> 00:13:09,205
- Right. So what--
what would a message be
343
00:13:09,288 --> 00:13:11,582
right now, that you'd wantto put out there, Mark?
344
00:13:11,665 --> 00:13:12,917
- Bringing people together.
345
00:13:13,000 --> 00:13:15,002
That nobody
is beyond redemption.
346
00:13:15,085 --> 00:13:17,046
That we needto encourage people
347
00:13:17,129 --> 00:13:20,925
to be loved and accepted
and support each other.
348
00:13:21,675 --> 00:13:23,385
- I like it.
Thank you very much.
349
00:13:23,469 --> 00:13:24,803
We hope to see you soon.
350
00:13:24,887 --> 00:13:26,388
And, uh, call back anytime,Mark.
351
00:13:26,472 --> 00:13:28,390
- Yeah, let me know
if you figure out TikTok.
352
00:13:28,474 --> 00:13:30,184
[both laugh]
353
00:13:30,267 --> 00:13:31,560
All right.
- See you, Mark.
354
00:13:31,644 --> 00:13:33,354
- Thanks, man. Bye.
355
00:13:36,398 --> 00:13:43,322
♪ ♪
356
00:13:51,163 --> 00:13:52,915
How you doing, buddy? You good?
- Doing good, man.
357
00:13:52,998 --> 00:13:54,416
- I'm excited
to kind of get things going.
358
00:13:54,500 --> 00:13:55,834
It meant a lot, you know,
to Abe and I
359
00:13:55,918 --> 00:13:57,419
that you came down
to the distillery
360
00:13:57,503 --> 00:13:59,588
and Tequila, Jalisco,
and kind of saw everything
361
00:13:59,672 --> 00:14:01,048
and the way it's made.
362
00:14:01,131 --> 00:14:02,758
- It meant a lot, too,
the way they were so open
363
00:14:02,841 --> 00:14:04,593
and welcoming to me.
It was, uh--it was really nice.
364
00:14:04,677 --> 00:14:06,178
- They talk about it.
Every time they come,
365
00:14:06,262 --> 00:14:08,097
"When's Mark coming back?
When's Mark coming back?"
366
00:14:08,180 --> 00:14:10,015
- You know, it was one
of the quickest, shortest trips
367
00:14:10,099 --> 00:14:11,600
I had, and it was one
of the few times
368
00:14:11,684 --> 00:14:13,102
I actually just wanted to stay
369
00:14:13,185 --> 00:14:14,603
and actually really
kind of experience it.
370
00:14:14,687 --> 00:14:15,688
'Cause it was, uh--
- Yeah.
371
00:14:15,771 --> 00:14:17,022
- It was amazing.
372
00:14:17,106 --> 00:14:18,107
I saw a potentialfor the business
373
00:14:18,190 --> 00:14:19,358
and the partnership.
374
00:14:19,441 --> 00:14:20,609
You know, I look forward
to seeing us
375
00:14:20,693 --> 00:14:22,403
continue to grow
and me continuing
376
00:14:22,486 --> 00:14:23,946
to help them build
their business and--
377
00:14:24,029 --> 00:14:27,157
and just bring their vision
to the masses.
378
00:14:27,950 --> 00:14:30,035
Okay, so you gotta educate me
a little bit, Shelly.
379
00:14:30,119 --> 00:14:31,870
Who are the leaders
in the space now? And--
380
00:14:31,954 --> 00:14:35,124
- So the great part is
there's room for many.
381
00:14:35,874 --> 00:14:39,044
So think about how many great
brands there are in vodka.
382
00:14:39,128 --> 00:14:40,796
It's the same thing in tequila.
383
00:14:40,879 --> 00:14:43,966
So Flecha Azul just has to be
one of the winners.
384
00:14:44,049 --> 00:14:45,509
It doesn't have to be
the winner,
385
00:14:45,593 --> 00:14:47,511
just one of the winners.
386
00:14:47,595 --> 00:14:50,472
- This is something
that I think could be special.
387
00:14:50,556 --> 00:14:52,850
And for us, we don't want
to put our name on something.
388
00:14:52,933 --> 00:14:56,478
We want to be involved
and a really hands-on partner.
389
00:14:56,562 --> 00:14:59,815
- Many celebrities want
to be in this business.
390
00:14:59,898 --> 00:15:01,859
But there's not that many
who can do it right.
391
00:15:01,942 --> 00:15:03,235
And that's a big deal.
392
00:15:03,319 --> 00:15:05,946
Because there's
plenty of others who--
393
00:15:06,030 --> 00:15:07,197
they just can't do it.
394
00:15:07,281 --> 00:15:10,409
- The Rock, LeBron,
Kendall Jenner--
395
00:15:10,492 --> 00:15:13,037
all in the tequila space.
396
00:15:13,120 --> 00:15:14,663
Good luck, Mark.
397
00:15:14,747 --> 00:15:18,167
Some of them are working this
real hard.
398
00:15:18,250 --> 00:15:20,336
- You have to look at it...
399
00:15:20,419 --> 00:15:22,004
- Yep.
- A real job.
400
00:15:22,087 --> 00:15:23,589
- I have a number of jobs,
401
00:15:23,672 --> 00:15:25,674
and I haven't gotten fired
from any of them yet.
402
00:15:25,758 --> 00:15:27,343
And if you want it
to be successful,
403
00:15:27,426 --> 00:15:29,011
you gotta go out there
and make sure that it happens.
404
00:15:29,094 --> 00:15:30,763
I want to be a part
of what you guys are doing.
405
00:15:30,846 --> 00:15:32,890
I love what you guys are doing.
I love the product.
406
00:15:32,973 --> 00:15:35,809
And, um--and that's--
it's that simple.
407
00:15:39,104 --> 00:15:40,731
All right.
Let's sign the papers.
408
00:15:40,814 --> 00:15:42,900
[indistinct chatter]
409
00:15:42,983 --> 00:15:44,401
- Making it official.
410
00:15:44,485 --> 00:15:48,113
♪ ♪
411
00:15:48,197 --> 00:15:49,698
- Your pen.
412
00:15:50,658 --> 00:15:52,242
- I couldn't believe it.
I was like, "Oh, wow."
413
00:15:52,326 --> 00:15:55,954
We're very fortunateto have Mark involved.
414
00:15:56,038 --> 00:15:58,207
Mark's not just gonna be
a celebrity
415
00:15:58,290 --> 00:15:59,375
just endorsing our product.
416
00:15:59,458 --> 00:16:01,210
Mark's an actual partner.
417
00:16:01,293 --> 00:16:03,712
Not only will he becontributing his time
418
00:16:03,796 --> 00:16:06,256
and efforts and his know-how
and his network,
419
00:16:06,340 --> 00:16:09,218
but he's also invested money
in our brand
420
00:16:09,301 --> 00:16:12,346
to be able to really monetizeour strategy.
421
00:16:12,429 --> 00:16:13,639
- Do we have to drink
some tequila...
422
00:16:13,722 --> 00:16:15,224
- Yeah.
- To celebrate this?
423
00:16:19,228 --> 00:16:21,230
- Hey, man, congrats.
- Cheers, man.
424
00:16:21,313 --> 00:16:22,481
- Thank you guys.
- I'm excited about this.
425
00:16:22,564 --> 00:16:23,649
- Cheers, cheers.
426
00:16:25,275 --> 00:16:26,402
- Cheers.
427
00:16:28,612 --> 00:16:29,738
- That's really good.
428
00:16:30,322 --> 00:16:31,865
- Just joined a super team.
429
00:16:31,949 --> 00:16:33,117
- Thank you.
430
00:16:35,119 --> 00:16:42,209
♪ ♪
431
00:16:47,172 --> 00:16:49,174
- Hey, there he is.
- Hey.
432
00:16:49,258 --> 00:16:50,926
- How are you, Wayne?
- How are you?
433
00:16:51,009 --> 00:16:52,177
- Nice to meet you.
- Nice to meet you.
434
00:16:52,261 --> 00:16:53,595
- How's it going?
- Not bad.
435
00:16:53,679 --> 00:16:55,055
- This is Harry.
- Hey, Wayne. How are you?
436
00:16:55,139 --> 00:16:56,432
- Good. How are you?
- Nice to see you.
437
00:16:56,515 --> 00:16:57,850
- Nice to see you.
- Hey, I'm Harry.
438
00:16:57,933 --> 00:16:59,268
- Hi, I'm Lori.
- Hey, Lori. How are you?
439
00:16:59,351 --> 00:17:00,894
- Hi, Lori.
- Nice to meet you.
440
00:17:00,978 --> 00:17:03,063
We want to bein the shoe business.
441
00:17:03,147 --> 00:17:05,190
That's always been
a goal and a dream.
442
00:17:05,274 --> 00:17:07,609
I mean, obviously, I did
a one-off shoe with Jordan.
443
00:17:07,693 --> 00:17:09,111
Uh, we actually did
444
00:17:09,194 --> 00:17:10,779
a couple of differentWahlburger Jordans,
445
00:17:10,863 --> 00:17:12,322
but never any at retail.
446
00:17:12,406 --> 00:17:14,742
We want to kind of do
our own thing.
447
00:17:14,825 --> 00:17:16,326
Like, I gotta tell you,
I've never been
448
00:17:16,410 --> 00:17:17,911
more excited about a meeting.
449
00:17:17,995 --> 00:17:19,371
- Right here?
- Yes.
450
00:17:19,455 --> 00:17:20,539
We're excited about it.
451
00:17:20,622 --> 00:17:22,624
It's an opportunity with P448
452
00:17:22,708 --> 00:17:25,085
because they're creating
new and exciting products
453
00:17:25,169 --> 00:17:26,420
and being really innovative.
454
00:17:26,503 --> 00:17:28,088
So we'll see what happens.
455
00:17:29,423 --> 00:17:30,966
- Oh, Lev.
456
00:17:31,049 --> 00:17:33,552
- How are you? Hello.
- Hey, how are you?
457
00:17:33,635 --> 00:17:35,053
- Did we get a deal done?
458
00:17:35,137 --> 00:17:37,347
- We just said hello.
- [chuckles]
459
00:17:37,431 --> 00:17:40,184
- In the category
that we compete in
460
00:17:40,267 --> 00:17:43,395
and what the idea is
around Municipal being
461
00:17:43,479 --> 00:17:46,440
the nexus of performance,
comfort, style
462
00:17:46,523 --> 00:17:47,816
for everywhere you go,
463
00:17:47,900 --> 00:17:50,819
this is a $20 billion idea.
464
00:17:50,903 --> 00:17:53,155
- We're living in a world
of comfort and casuals
465
00:17:53,238 --> 00:17:54,823
for the rest of our lifetimes.
466
00:17:54,907 --> 00:17:56,158
That's just a fact.
467
00:17:56,241 --> 00:17:58,118
So, you know,
you can either seize it
468
00:17:58,202 --> 00:18:00,454
or, you know, you can
kind of wait,
469
00:18:00,537 --> 00:18:02,998
but time isn't your friend
in this mass, right?
470
00:18:03,081 --> 00:18:06,585
You know, good product,
comfort, quality craftmanship.
471
00:18:06,668 --> 00:18:08,295
- We've really been
pretty scrappy
472
00:18:08,378 --> 00:18:09,922
since the beginning
and just, like, wanting to get
473
00:18:10,005 --> 00:18:11,799
shoes on people's feet
'cause we--
474
00:18:11,882 --> 00:18:12,966
we know how good they are.
475
00:18:13,050 --> 00:18:14,301
They speak for themselves.
476
00:18:14,384 --> 00:18:15,594
- And then you throw in
477
00:18:15,677 --> 00:18:17,846
the new reality
of sustainability,
478
00:18:17,930 --> 00:18:19,306
that's something we've--
479
00:18:19,389 --> 00:18:20,891
you know, that's--
that's my personal passion.
480
00:18:20,974 --> 00:18:23,393
- What's the difference
between making shoes
481
00:18:23,477 --> 00:18:24,895
and making sneakers?
482
00:18:24,978 --> 00:18:26,522
- Sneakers are harder.
483
00:18:26,605 --> 00:18:28,524
This is
the most competitive category.
484
00:18:28,607 --> 00:18:31,068
Footwear is
a $500 billion industry.
485
00:18:31,151 --> 00:18:34,446
And 70% of total consumption
is on sneakers.
486
00:18:34,530 --> 00:18:37,115
You guys are busy doing
10,000 different things.
487
00:18:37,199 --> 00:18:40,577
It takes, like, a laser focus
to achieve the volume
488
00:18:40,661 --> 00:18:42,412
to be a really global
lifestyle brand.
489
00:18:42,496 --> 00:18:44,832
- Multitasking's
not difficult for us.
490
00:18:44,915 --> 00:18:47,209
- [chuckles]
- Not at all.
491
00:18:47,292 --> 00:18:48,627
- But getting the right partner
492
00:18:48,710 --> 00:18:51,296
and doing the right shit
is hard.
493
00:18:51,380 --> 00:18:53,048
Sometimes you know
what you know
494
00:18:53,131 --> 00:18:54,466
and you don't what you don't.
495
00:18:55,384 --> 00:18:58,262
- Lev absolutely has a mindset
496
00:18:58,345 --> 00:19:01,723
of the minute that you bring in
other partners
497
00:19:01,807 --> 00:19:04,810
and you lose controlof brand integrity,
498
00:19:04,893 --> 00:19:06,395
then things get
a lot more complex
499
00:19:06,478 --> 00:19:07,563
and a lot harder.
500
00:19:07,646 --> 00:19:09,481
Mark is coming from a place
501
00:19:09,565 --> 00:19:11,191
of he likes to work
with people.
502
00:19:11,275 --> 00:19:14,403
He loves to finddifferent partners
503
00:19:14,486 --> 00:19:16,864
that can help us getfrom one place to another.
504
00:19:16,947 --> 00:19:19,908
So they're really attacking it
from two different--
505
00:19:19,992 --> 00:19:22,202
totally different perspectives.
506
00:19:22,286 --> 00:19:24,121
- We move super, super fast.
507
00:19:24,204 --> 00:19:27,082
You guys have to define
what attitude
508
00:19:27,165 --> 00:19:29,376
and, what are, like,
the three things
509
00:19:29,459 --> 00:19:30,752
that you believe in
that you want
510
00:19:30,836 --> 00:19:32,045
your consumer to believe in.
511
00:19:32,129 --> 00:19:33,213
- What do you see?
512
00:19:33,297 --> 00:19:34,798
How do you see us
working together?
513
00:19:34,882 --> 00:19:38,176
- If we're all-in for you,
you're all-in for us.
514
00:19:38,260 --> 00:19:40,262
So I don't know
if that sounds like something
515
00:19:40,345 --> 00:19:42,097
that you guys are into or not.
516
00:19:42,180 --> 00:19:43,265
- Could be.
- We should get together
517
00:19:43,348 --> 00:19:45,058
and discuss it.
- Mm-hmm.
518
00:19:45,934 --> 00:19:48,145
- Are you, like, comfortable
in, like, you know,
519
00:19:48,228 --> 00:19:49,396
sharing your revenue?
520
00:19:49,479 --> 00:19:50,439
- It kind of--
- No.
521
00:19:50,522 --> 00:19:53,275
- Or...
- [chuckles]
522
00:19:53,358 --> 00:19:55,110
- We're control freaks.
523
00:19:55,193 --> 00:19:58,196
We want to take a page
out of Apple's book,
524
00:19:58,280 --> 00:20:00,449
control the process
start to finish.
525
00:20:00,532 --> 00:20:02,868
- Because of our relationships
and connections and-
526
00:20:02,951 --> 00:20:05,787
and just reach, we feel like,
you know, we can grow
527
00:20:05,871 --> 00:20:07,164
at a much faster pace.
528
00:20:07,247 --> 00:20:09,166
And certainly, you know,
that's my philosophy
529
00:20:09,249 --> 00:20:12,169
and Harry's philosophy.
Lev also, but he still--
530
00:20:12,252 --> 00:20:14,004
I don't know.
He's--we've just been
531
00:20:14,087 --> 00:20:15,339
butting heads on certain things
532
00:20:15,422 --> 00:20:17,633
about how to get
into the shoe business
533
00:20:17,716 --> 00:20:20,010
and create new SKUs
and--and new categories.
534
00:20:20,093 --> 00:20:22,679
Stuff like that.
So that's a bit frustrating.
535
00:20:22,763 --> 00:20:24,222
But, you know,
we'll figure it out.
536
00:20:24,306 --> 00:20:26,391
We're gonna ha--
Harry and I always can veto Lev
537
00:20:26,475 --> 00:20:29,311
two to one, so we're--we'll figure that out.
538
00:20:29,394 --> 00:20:32,314
[tense music]
539
00:20:32,397 --> 00:20:34,274
♪ ♪
540
00:20:34,358 --> 00:20:37,277
[hip-hop music]
541
00:20:37,361 --> 00:20:44,451
♪ ♪
38605
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