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1
00:00:06,667 --> 00:00:10,300
- Test, test, test.
2
00:00:10,333 --> 00:00:12,533
- It says you push
that button there.
3
00:00:14,200 --> 00:00:15,767
What should we say?
4
00:00:15,800 --> 00:00:18,133
- Test, test,
a, b, c, d, e, f--
5
00:00:18,167 --> 00:00:19,767
- So you guys
are all supposed
to talk real loud--
6
00:00:19,800 --> 00:00:21,600
- Come on,
somebody say something.
7
00:00:21,633 --> 00:00:24,333
- Using a tape recorder
can be a big bother.
8
00:00:24,367 --> 00:00:25,567
- Speak into
the microphone, please.
9
00:00:25,600 --> 00:00:27,300
- As simple as
10
00:00:27,333 --> 00:00:30,200
or even easier than
playing a record.
11
00:00:30,233 --> 00:00:31,533
- Slowly turn the dial
12
00:00:31,567 --> 00:00:33,567
to its full tone range.
13
00:00:36,800 --> 00:00:38,533
- We reinvented
tape recording.
14
00:00:38,567 --> 00:00:40,333
- Tune to
this radio station--
15
00:00:40,367 --> 00:00:42,233
- You will not
hear true reproduction
16
00:00:42,267 --> 00:00:45,133
on any high bias cassette,
not the first play.
17
00:00:45,167 --> 00:00:47,133
- It's not just a cassette,
18
00:00:47,167 --> 00:00:50,300
it's a little music machine
that delivers the best sound.
19
00:00:50,333 --> 00:00:51,800
- But after 1,000 plays,
20
00:00:51,833 --> 00:00:54,300
can the same cassette
still shatter a glass?
21
00:00:57,800 --> 00:01:00,033
- So tell me,
do you love me?
22
00:01:00,067 --> 00:01:02,267
- Oh, God, this is hell,
23
00:01:02,300 --> 00:01:07,133
I'm in a living hell, the worst
night of my life yesterday.
24
00:01:10,633 --> 00:01:12,367
- They get chewed
up and worn out,
25
00:01:12,400 --> 00:01:15,433
they were abandoned
in the digital age.
26
00:01:15,467 --> 00:01:18,033
- To the naked eye,
a compact disc
looks like silver.
27
00:01:18,067 --> 00:01:19,767
- Compact disks
are now the format
28
00:01:19,800 --> 00:01:23,600
of choice, with the sales
figures to prove it.
29
00:01:23,633 --> 00:01:26,067
- I think we might
be seeing the end
30
00:01:26,100 --> 00:01:29,800
of the cassette within
the next few years.
31
00:01:31,267 --> 00:01:33,800
* Be working, people mind
32
00:01:33,833 --> 00:01:37,767
* Be well to pretend
you're losing me
33
00:01:38,833 --> 00:01:41,000
* With me
34
00:01:41,833 --> 00:01:44,033
* With me
35
00:01:45,067 --> 00:01:47,767
* With me
36
00:01:49,833 --> 00:01:53,567
- Tape day, what
the hell is that?
37
00:04:00,800 --> 00:04:03,100
- It probably
begins at the moment
38
00:04:03,133 --> 00:04:05,633
that we introduced the cassette.
39
00:04:07,500 --> 00:04:10,300
A year after our introduction,
40
00:04:10,333 --> 00:04:13,233
there came a lot of
imitations in Japan,
41
00:04:15,300 --> 00:04:18,133
and then we said,
"Well, gentlemen,
42
00:04:18,167 --> 00:04:21,033
"if you want to
imitate our cassette,
43
00:04:21,067 --> 00:04:22,700
"you'd better make a standard,
44
00:04:22,733 --> 00:04:26,133
"because without a standard,
it gets a mess over it
45
00:04:26,167 --> 00:04:29,067
"in the whole world,"
and that worked,
46
00:04:29,100 --> 00:04:33,133
that's the reason that it didn't
become obsolete too early,
47
00:04:33,167 --> 00:04:35,533
but it's taken 50 years to die.
48
00:05:26,700 --> 00:05:28,133
Alright,
I think we're rolling.
49
00:05:31,333 --> 00:05:33,700
You
press record first.
50
00:05:33,733 --> 00:05:35,667
Our first
song is, I like this song.
51
00:05:35,700 --> 00:05:38,267
Live and direct,
funky fresh for '93.
52
00:05:40,267 --> 00:05:42,433
Right, Bob?
53
00:05:45,633 --> 00:05:48,600
- The music industry
has changed radically
54
00:05:48,633 --> 00:05:54,700
in our lifetime, and with it
has changed the value of music,
55
00:05:54,733 --> 00:05:58,167
now it's just this thing
that you just download,
56
00:05:58,200 --> 00:06:00,133
so you're listening
to something served
57
00:06:00,167 --> 00:06:03,333
to you from some cloud,
something out in the ether,
58
00:06:03,367 --> 00:06:10,700
but you can't touch it, so
what stays the same is analog.
59
00:06:10,733 --> 00:06:14,233
It always sounds
good to the ear,
60
00:06:14,267 --> 00:06:18,133
and it's what's left of
humanity meeting music.
61
00:06:20,800 --> 00:06:25,100
The farther away I feel,
the closer you get
62
00:06:25,133 --> 00:06:27,733
The farther away I feel.
63
00:06:27,767 --> 00:06:29,467
* I can't get in
64
00:06:29,500 --> 00:06:31,567
* And I can't get out
65
00:06:38,700 --> 00:06:40,767
The digital realm
is not moving parts,
66
00:06:40,800 --> 00:06:44,067
it's its own thing, it's
fantastic for what it is,
67
00:06:44,100 --> 00:06:47,500
but I don't really, I am
not inspired by it at all.
68
00:06:47,533 --> 00:06:49,467
It's like, film's better
than, like, you know,
69
00:06:49,500 --> 00:06:53,333
digital recording, no offense,
what are you recording on?
70
00:06:56,333 --> 00:07:00,467
- Where do you think I'd
be without the cassette?
71
00:07:00,500 --> 00:07:03,100
That's how Sub
Pop discovered me,
72
00:07:03,133 --> 00:07:04,333
you know, here was the cassette,
73
00:07:04,367 --> 00:07:06,033
you could send it to somebody,
74
00:07:06,067 --> 00:07:07,500
you know, you could
put music on it,
75
00:07:07,533 --> 00:07:09,300
you could record
your voice on it,
76
00:07:09,333 --> 00:07:12,300
you could record
anything you want on it.
77
00:07:12,333 --> 00:07:13,767
- These are just the
tapes that were, like,
78
00:07:13,800 --> 00:07:21,367
on top of my boom
box, just, it's,
79
00:07:21,400 --> 00:07:23,467
Dante Gabriel Rossetti
has a sonnet that begins,
80
00:07:23,500 --> 00:07:27,033
"A sonnet is a moment's
monument," and that's funny,
81
00:07:27,067 --> 00:07:28,767
'cause like, a sonnet
doesn't do that for me,
82
00:07:28,800 --> 00:07:31,767
I love sonnets, but cassettes
are what do that for me.
83
00:07:39,233 --> 00:07:41,500
I think objects
become obsolete
84
00:07:41,533 --> 00:07:47,167
when we have figured out
what we consider better ways
to do something,
85
00:07:49,433 --> 00:07:52,233
it's a hard question,
though, because what is better?
86
00:07:59,667 --> 00:08:04,433
- Young trees here,
I think it's a birch,
87
00:08:04,467 --> 00:08:07,667
but there's quite a
lot, it's a plague.
88
00:08:20,600 --> 00:08:22,600
It's not easy.
89
00:08:22,633 --> 00:08:24,367
We live in a time
90
00:08:24,400 --> 00:08:26,667
where things are
becoming obsolete faster
91
00:08:26,700 --> 00:08:30,033
than perhaps ever before,
there's always a newer,
92
00:08:30,067 --> 00:08:35,133
better version, whereas
not so many years ago,
93
00:08:35,167 --> 00:08:37,767
the value of something
was how well it was going
94
00:08:37,800 --> 00:08:40,233
to hold up against the clock.
95
00:08:45,733 --> 00:08:50,000
- When your time has gone,
eh, it's time to disappear.
96
00:08:52,400 --> 00:08:55,567
Is there better
products than cassette,
97
00:08:55,600 --> 00:09:01,000
well, then you stop, I
don't believe in eternity,
98
00:09:03,100 --> 00:09:05,067
that's the basic thing.
99
00:09:18,400 --> 00:09:22,400
The craziest thing,
it's not yet over, huh.
100
00:09:22,433 --> 00:09:26,067
No, all, there are still
all those crazy people
101
00:09:26,100 --> 00:09:29,433
that are working
with cassettes, hmm?
102
00:09:36,533 --> 00:09:40,067
Now it's nostalgia,
more or less,
103
00:09:40,100 --> 00:09:44,300
people prefer a worse
quality of sound
104
00:09:45,700 --> 00:09:47,733
out of nostalgia.
105
00:10:01,533 --> 00:10:03,767
- Oh, yeah, there they are,
106
00:10:03,800 --> 00:10:06,800
so when we first did our
tapes seven years ago
107
00:10:06,833 --> 00:10:09,500
or eight years ago,
people just said,
108
00:10:09,533 --> 00:10:14,067
"Why, why are you doing
that, I don't have anything
109
00:10:14,100 --> 00:10:19,400
"to play it on, do you not want
me to listen to your music?"
110
00:10:19,433 --> 00:10:21,700
I think they probably thought
it was some strange art
111
00:10:21,733 --> 00:10:25,100
project that probably
wouldn't last very long,
112
00:10:25,133 --> 00:10:30,533
but it turns out it's probably
the most dedicated cause
113
00:10:30,567 --> 00:10:33,333
that I've ever
focused on in my life.
114
00:10:42,367 --> 00:10:45,400
- I got three copies, one
to stock, one to rock,
115
00:10:45,433 --> 00:10:49,467
and one to swap, having
multiple copies is
116
00:10:49,500 --> 00:10:52,100
what it's all about, you know?
117
00:10:54,167 --> 00:10:56,333
I really love
this, look at this,
118
00:10:56,367 --> 00:10:59,133
you can't read the credits
on the back of an MP3,
119
00:10:59,167 --> 00:11:00,733
you know, those are
things that are kind
120
00:11:00,767 --> 00:11:03,500
of lost today, you know,
with this push button,
121
00:11:03,533 --> 00:11:06,133
you know, fast paced world.
122
00:11:06,167 --> 00:11:08,300
* Hit the ground
faster than you want to
123
00:11:08,333 --> 00:11:10,633
* Hit the gas, you
can only live to die
124
00:11:10,667 --> 00:11:13,733
* Straight away, hits
you like a roadblock
125
00:11:13,767 --> 00:11:16,167
* Straight away,
fearing you're a loser
126
00:11:16,200 --> 00:11:19,033
* Play it safe, something's
got it turned on
127
00:11:19,067 --> 00:11:23,100
* Save face, it's
not going around you
128
00:11:23,133 --> 00:11:24,800
- Yeah, I'll work for
the camera, okay, ah,
129
00:11:24,833 --> 00:11:27,767
this is for you, baby.
130
00:11:27,800 --> 00:11:29,767
- As far as, like,
cassettes coming back,
131
00:11:29,800 --> 00:11:32,600
a lot of people
don't understand it.
132
00:11:32,633 --> 00:11:35,067
I usually just tell them, "Hey,
we've sold 100,000 cassettes
133
00:11:35,100 --> 00:11:37,167
"in the last five years,"
and they're like, "Really?"
134
00:11:37,200 --> 00:11:39,033
And I say, "Yeah."
135
00:11:39,067 --> 00:11:41,667
- Me.
136
00:11:56,433 --> 00:11:59,100
- I think from an older
crowd, you get this,
137
00:11:59,133 --> 00:12:00,667
like, "What, you have tapes?"
138
00:12:00,700 --> 00:12:03,200
You know, they think
it's kind of funny.
139
00:12:03,233 --> 00:12:05,600
It seems like this
thing that you kind
140
00:12:05,633 --> 00:12:10,200
of thought had gone away, and
it's cool to see it reemerge.
141
00:12:26,233 --> 00:12:29,800
So, yeah,
I have a picture
142
00:12:29,833 --> 00:12:32,667
of my 25 years of service
143
00:12:32,700 --> 00:12:37,000
in the company, when I got
offered a ceramic plate.
144
00:12:38,767 --> 00:12:40,667
This is the man
who is responsible
145
00:12:40,700 --> 00:12:44,700
for the whole mechanism
of the cassette recorder,
146
00:12:44,733 --> 00:12:50,567
he's deceased already,
this is Lucien Devogelaere,
147
00:12:50,600 --> 00:12:53,467
he's still alive
and kicking, yeah.
148
00:12:56,200 --> 00:13:00,600
You're not
a nostalgic person, are you?
149
00:13:00,633 --> 00:13:02,200
- I'm not, no, no.
150
00:13:07,233 --> 00:13:11,000
Everything I'm
nostalgic about is the,
151
00:13:12,667 --> 00:13:16,633
the people I have been
able to work with,
152
00:13:16,667 --> 00:13:19,133
that's my kind of nostalgia.
153
00:13:20,700 --> 00:13:24,267
Here is a photo of
an enormous cassette,
154
00:13:24,300 --> 00:13:28,800
I think it's about six
feet high or something.
155
00:13:28,833 --> 00:13:31,767
And where
is that cassette right now?
156
00:13:31,800 --> 00:13:37,533
- I made it in pieces
and threw it away,
157
00:13:37,567 --> 00:13:40,067
I'm sorry, but it's,
158
00:13:42,300 --> 00:13:43,700
it's the past.
159
00:13:49,400 --> 00:13:51,433
This is a recording,
160
00:13:51,467 --> 00:13:54,133
if you will be kind
enough to leave a message,
161
00:13:54,167 --> 00:13:56,533
including your name
and phone number,
162
00:13:56,567 --> 00:13:59,300
we will return your call
as soon as we get back.
163
00:13:59,333 --> 00:14:01,300
We just wanted
to wish you a happy new year,
164
00:14:01,333 --> 00:14:03,133
I'll talk to you in 1991.
165
00:14:03,167 --> 00:14:04,500
I heard you
weren't feeling good,
166
00:14:04,533 --> 00:14:07,000
Daddy says, what's a matter?
167
00:14:08,500 --> 00:14:10,167
If you would have told me,
168
00:14:10,200 --> 00:14:11,600
I would have made
you a pot of soup.
169
00:14:20,400 --> 00:14:23,500
- [Man This tape was actually
made 15 years ago today,
170
00:14:23,533 --> 00:14:27,367
it was a beautiful late
summer day, I can tell you
171
00:14:27,400 --> 00:14:30,300
what chair I was sitting
in when I made the tape,
172
00:14:30,333 --> 00:14:32,167
I can tell you what the
afternoon light was coming
173
00:14:32,200 --> 00:14:35,600
through the window
when I was making it,
174
00:14:35,633 --> 00:14:37,333
I can tell you what it was like
175
00:14:37,367 --> 00:14:39,567
to walk around
Charlottesville, Virginia,
176
00:14:39,600 --> 00:14:41,633
I walked down Sunset
Road extended,
177
00:14:41,667 --> 00:14:44,367
I walked through the woods,
I stopped at the Taco Bell,
178
00:14:44,400 --> 00:14:48,467
you know, for a snack, I
can retrace all the steps,
179
00:14:48,500 --> 00:14:51,667
they are part of
listening to this music,
180
00:14:51,700 --> 00:14:55,500
these songs and this mix,
it's saving that day,
181
00:14:55,533 --> 00:14:57,433
that moment, it's
different because I put
182
00:14:57,467 --> 00:15:00,167
that music onto that
piece of plastic.
183
00:15:00,200 --> 00:15:02,400
It changes the music,
it changes the day
184
00:15:02,433 --> 00:15:04,500
and, you know,
that' just one tape,
185
00:15:04,533 --> 00:15:08,267
and as you can see here,
there are a bunch of them.
186
00:15:14,700 --> 00:15:18,633
- Damn, what's there, damn,
that's an old AD spine.
187
00:15:21,267 --> 00:15:23,700
Yeah, I love this stuff,
at one point I had,
188
00:15:23,733 --> 00:15:27,367
like, 15 bucks as
like, a fourth grader,
189
00:15:27,400 --> 00:15:30,700
and you're like, "Whoa," and
I went to Peoples Drugstore
190
00:15:30,733 --> 00:15:32,367
where they had the
cassettes and like,
191
00:15:32,400 --> 00:15:34,367
the guns or whatever,
you know, like,
192
00:15:34,400 --> 00:15:37,367
behind the glass box, they had
some factory made cassettes,
193
00:15:37,400 --> 00:15:39,100
and the woman was
like, "Can I help you?"
194
00:15:39,133 --> 00:15:40,800
I was like, and I was
scared, I was like,
195
00:15:40,833 --> 00:15:42,733
"Uh, I want, I want that
one," and I just pointed
196
00:15:42,767 --> 00:15:47,367
at the live Grand Funk Railroad
double cassette, you know,
197
00:15:47,400 --> 00:15:50,367
package, and the other day
I actually heard something
198
00:15:50,400 --> 00:15:53,300
from that record,
I was like, "Ah!"
199
00:15:56,133 --> 00:15:58,100
My earliest experience
200
00:15:58,133 --> 00:16:03,233
with hearing recorded hip
hop wasn't Rapper's Delight,
201
00:16:03,267 --> 00:16:06,533
it was actually a cassette of.
202
00:16:08,633 --> 00:16:10,733
* Flash is on the
beat box, going
203
00:16:10,767 --> 00:16:15,600
* Flash is on the
beat box, going, and
204
00:16:15,633 --> 00:16:17,667
Like, if you knew that
cassette, if you owned it,
205
00:16:17,700 --> 00:16:20,233
if you knew it by
heart, then you were,
206
00:16:20,267 --> 00:16:24,267
you weren't just, like, "Oh,
I like this new rap thing,"
207
00:16:24,300 --> 00:16:27,633
like, it was like, oh,
you were really down.
208
00:16:41,700 --> 00:16:43,333
- You make intermittent
trips to New York,
209
00:16:43,367 --> 00:16:45,067
and it was like, you know, like,
210
00:16:45,100 --> 00:16:46,567
some kids, you know,
some kids would go
211
00:16:46,600 --> 00:16:48,267
to get drugs and some
kids would go to find
212
00:16:48,300 --> 00:16:50,767
and meet girls or
get comic books,
213
00:16:50,800 --> 00:16:52,767
and it would be like, I'm
going to get a mixtape,
214
00:16:52,800 --> 00:16:54,733
and it was like,
I've got the new,
215
00:16:54,767 --> 00:16:59,067
I've got like, 10 new Kid Capri,
Ron G, whoever mixtape,
216
00:16:59,100 --> 00:17:00,800
and it was like
the dopest thing ever.
217
00:17:00,833 --> 00:17:03,167
* As you listen to my
voice and the way I produce
218
00:17:03,200 --> 00:17:05,433
* Make you want to feel
just like busting loose
219
00:17:05,467 --> 00:17:07,467
* As you float across the
ocean you may feel my drift
220
00:17:07,500 --> 00:17:09,800
* But you never, ever
heard me rhyme like this
221
00:17:09,833 --> 00:17:11,567
- We were able to
record our shows,
222
00:17:11,600 --> 00:17:13,667
record parties, you
know, people were able
223
00:17:13,700 --> 00:17:16,733
to go back and say, "Yo,
remember this party?"
224
00:17:16,767 --> 00:17:19,567
"Huh, what party,"
press play, "Oh!"
225
00:17:19,600 --> 00:17:23,567
Are y'all ready now once
again, mixtape king, Ron G.
226
00:17:23,600 --> 00:17:24,700
* I'm on a roll, y'all
227
00:17:24,733 --> 00:17:26,667
* I'm in control, y'all
228
00:17:26,700 --> 00:17:28,500
* It's just that rock is
a part of my soul, y'all
229
00:17:28,533 --> 00:17:30,567
* I'm a roll, I'm in control
230
00:17:30,600 --> 00:17:33,200
- Without cassettes, people
wouldn't have the memory
231
00:17:33,233 --> 00:17:36,467
of last night,
you gotta think about that.
232
00:17:38,367 --> 00:17:41,333
- Probably the first time
that I might put music
233
00:17:41,367 --> 00:17:44,567
to a piece of medium
was with a cassette,
234
00:17:44,600 --> 00:17:48,433
I think the song was
called Infected Pastrami,
235
00:17:50,367 --> 00:17:53,467
yeah, "run real fast,
run to your mommy,
236
00:17:53,500 --> 00:17:57,133
"here it comes after
you, infected pastrami,"
237
00:17:57,167 --> 00:17:59,467
or some terrible shit like that,
238
00:17:59,500 --> 00:18:02,133
I mean, I think I was 16 or 15,
239
00:18:02,167 --> 00:18:05,200
and it was done on
a cassette player.
240
00:18:07,400 --> 00:18:10,633
- Little nervous, oh,
wait, there it goes.
241
00:18:15,100 --> 00:18:17,300
I think I was 16, 16 or 17.
242
00:18:24,400 --> 00:18:26,367
That's me singing.
243
00:18:32,300 --> 00:18:33,567
* Let me die
244
00:18:33,600 --> 00:18:35,567
Let me die?
245
00:18:35,600 --> 00:18:38,067
No, wow.
246
00:18:38,100 --> 00:18:39,533
* No
247
00:18:39,567 --> 00:18:41,200
What's going on
with me
248
00:18:41,233 --> 00:18:43,067
* No
249
00:18:43,100 --> 00:18:44,700
It was a pretty good
example of my background,
250
00:18:44,733 --> 00:18:46,433
compared to what I do
now, that's like, where I,
251
00:18:46,467 --> 00:18:48,667
totally where I
came from .
252
00:18:56,567 --> 00:19:02,367
- [Man In about 1979,
my sister and I were
up in Connecticut,
253
00:19:02,400 --> 00:19:04,033
she said, "Hey,
do you want to go
254
00:19:04,067 --> 00:19:05,533
"to New Haven to
see the Ramones?"
255
00:19:05,567 --> 00:19:07,533
And there was this
friend of my sister's
256
00:19:07,567 --> 00:19:10,633
and this guy who
was kind of punky,
257
00:19:10,667 --> 00:19:14,100
and I think he's European,
258
00:19:14,133 --> 00:19:16,533
something about him seemed
a little European, he said,
259
00:19:16,567 --> 00:19:19,800
"Let's listen to some
music," and he put on a tape.
260
00:19:22,733 --> 00:19:25,667
It was decorated, that
the tape was decorated.
261
00:19:45,233 --> 00:19:48,733
I put the tape in and the
song by one band would play
262
00:19:48,767 --> 00:19:51,567
and then a song by
another band would play,
263
00:19:51,600 --> 00:19:55,100
and then a third song by
a third band would play,
264
00:19:55,133 --> 00:19:57,133
this blew my mind.
265
00:20:02,333 --> 00:20:04,233
It was as if I was
being schooled in a way
266
00:20:04,267 --> 00:20:06,033
that I had never
been schooled before
267
00:20:06,067 --> 00:20:09,133
about the possibilities
of a medium.
268
00:20:22,300 --> 00:20:23,467
This is Grandma Carl,
269
00:20:23,500 --> 00:20:25,600
how are you today, sweetheart?
270
00:20:25,633 --> 00:20:29,367
I decided that maybe it was
time to make you another tape,
271
00:20:29,400 --> 00:20:32,800
and the first part of
this tape will be music.
272
00:20:32,833 --> 00:20:36,700
* I love you, Nanna, I do
273
00:20:36,733 --> 00:20:41,167
* I hope you love
me, 'cause I love you
274
00:20:55,233 --> 00:20:57,567
I think
the definition
of nostalgia is
275
00:20:57,600 --> 00:21:00,567
from the Greek for "going home,"
276
00:21:03,667 --> 00:21:05,600
but for me, nostalgia is
277
00:21:06,800 --> 00:21:09,333
a sort of wistful way
278
00:21:09,367 --> 00:21:12,633
of thinking about
something that happened,
279
00:21:12,667 --> 00:21:14,633
something that mattered in a way
280
00:21:14,667 --> 00:21:18,367
that's sort of both
painful and pleasurable.
281
00:21:22,267 --> 00:21:24,133
- This is the Hasselt factory,
282
00:21:26,467 --> 00:21:30,633
there's the car of the
top manager, that was I,
283
00:21:30,667 --> 00:21:34,467
it's a black Citroen .
284
00:21:34,500 --> 00:21:35,800
Is
that the building
285
00:21:35,833 --> 00:21:37,533
where the cassette was invented?
286
00:21:37,567 --> 00:21:41,800
Yeah, 'cause
we built this in 1960,
287
00:21:41,833 --> 00:21:45,133
brand new laboratory.
288
00:21:45,167 --> 00:21:47,433
So when did
they close that Hasselt branch?
289
00:21:49,500 --> 00:21:51,100
Maybe 10 years ago.
290
00:22:01,367 --> 00:22:05,367
The cassettes are
time travel, right?
291
00:22:05,400 --> 00:22:07,667
If, forever, like, God
forbid the day would come
292
00:22:07,700 --> 00:22:10,667
that like, I don't
remember the Secret Stars
293
00:22:10,700 --> 00:22:12,600
or I don't remember
The Raincoats
294
00:22:12,633 --> 00:22:15,033
or I don't remember The Softies,
295
00:22:15,067 --> 00:22:17,700
I'll be able to, like, go
through a shoebox of these tapes
296
00:22:17,733 --> 00:22:20,200
and go, like, "Yep,
this, I remember this,
297
00:22:20,233 --> 00:22:22,533
"I will not forget this."
298
00:22:22,567 --> 00:22:24,700
These moments that would
otherwise be, like,
299
00:22:24,733 --> 00:22:27,000
lost in time, like,
tears in rain.
300
00:22:36,733 --> 00:22:38,700
- We are on our way.
301
00:22:42,600 --> 00:22:47,033
These guys asked for a meeting.
302
00:22:47,067 --> 00:22:50,400
.
303
00:22:50,433 --> 00:22:51,733
And each
of those guys played a role
304
00:22:51,767 --> 00:22:53,233
in the cassette?
305
00:22:54,600 --> 00:22:56,333
- Yeah,
306
00:22:56,367 --> 00:22:59,400
the people who really
did the developments
307
00:23:00,633 --> 00:23:02,033
are mostly dead.
308
00:23:45,800 --> 00:23:49,233
It's really happening, huh?
309
00:23:49,267 --> 00:23:52,567
Pukkelpop, two years
ago there was a storm
310
00:23:52,600 --> 00:23:57,500
and the whole thing collapsed,
I'm afraid it's the same
311
00:23:57,533 --> 00:24:00,567
with sort of .
312
00:24:00,600 --> 00:24:03,600
Did they have
this when you were younger?
313
00:24:03,633 --> 00:24:04,567
- No.
314
00:24:07,800 --> 00:24:09,567
Absolutely not.
315
00:24:28,633 --> 00:24:29,800
How would
you describe the music
316
00:24:29,833 --> 00:24:31,500
that comes out on Burger?
317
00:24:31,533 --> 00:24:34,800
- It's just, it's
just flavorful, juicy,
318
00:24:34,833 --> 00:24:38,167
good time rock and
roll and beyond,
319
00:24:38,200 --> 00:24:39,700
it's not just rock
and roll, I mean,
320
00:24:39,733 --> 00:24:42,767
it's punk and funk and
rock, whatever, man,
321
00:24:42,800 --> 00:24:44,433
crunk, hip hop--
322
00:24:44,467 --> 00:24:46,300
- We've crunked
it up a few times.
323
00:24:46,333 --> 00:24:47,767
Yeah, there's things
that I don't even know
324
00:24:47,800 --> 00:24:49,433
what you'd call them,
it's just music.
325
00:24:49,467 --> 00:24:51,167
- We want to open people's minds
326
00:24:51,200 --> 00:24:53,633
to different kinds
of music, and like,
327
00:24:53,667 --> 00:24:55,700
show them that Britney
Spears is punk,
328
00:24:55,733 --> 00:24:59,400
and like, change their
minds about The Bee Gees,
329
00:24:59,433 --> 00:25:03,300
and, on whatever format
floats their boat,
330
00:25:03,333 --> 00:25:04,767
some people love cassettes,
331
00:25:04,800 --> 00:25:08,000
and that's like their
thing, you know?
332
00:25:22,833 --> 00:25:24,400
Okay,
whenever you're ready.
333
00:25:24,433 --> 00:25:28,200
- Well, on my far right is
334
00:25:28,233 --> 00:25:32,033
Mr. Lucien Devogelaere,
335
00:25:32,067 --> 00:25:35,300
who did, in the
'60s, the planning
336
00:25:35,333 --> 00:25:39,033
of the whole
development operation,
337
00:25:39,067 --> 00:25:41,600
the next is Willy Leenders,
338
00:25:41,633 --> 00:25:45,067
in recent years he has
been occupied a lot
339
00:25:45,100 --> 00:25:47,033
with the history of the,
340
00:25:48,267 --> 00:25:51,067
of the factory,
341
00:25:51,100 --> 00:25:55,433
and at my side is
Hugo Vananderoye,
342
00:25:55,467 --> 00:25:59,267
he was in charge of
the industrial design
for the cassette.
343
00:26:02,600 --> 00:26:05,567
- And we exactly started
to with this one, you--
344
00:26:05,600 --> 00:26:07,100
Yeah.
345
00:26:07,133 --> 00:26:09,133
- I don't--
When?
346
00:26:09,167 --> 00:26:13,067
- One year. [speaking
foreign language]
63.
347
00:26:13,100 --> 00:26:14,733
63.
348
00:26:14,767 --> 00:26:17,033
- 63.
349
00:26:17,067 --> 00:26:18,233
The first
presentation of the--
350
00:26:18,267 --> 00:26:19,467
- '63.
351
00:26:21,433 --> 00:26:25,067
I have a lot of drawings
with me, are you interesting?
352
00:28:56,233 --> 00:29:00,200
- The black tape is some
type of a high bias,
353
00:29:00,233 --> 00:29:02,133
this particular tape is,
354
00:29:05,233 --> 00:29:08,533
it should smell bad, it should
smell like carbon black.
355
00:29:08,567 --> 00:29:10,333
We got a shipment one time,
356
00:29:10,367 --> 00:29:11,567
and everybody who
walked back here talked
357
00:29:11,600 --> 00:29:13,633
about how bad this area smelled,
358
00:29:13,667 --> 00:29:15,700
and it was just good
tape that came in
359
00:29:15,733 --> 00:29:18,067
and it had a
powerful odor to it,
360
00:29:18,100 --> 00:29:21,433
and the whole room
smelled like good tape.
361
00:29:21,467 --> 00:29:24,767
- Audio cassettes came on
in the early '70s for us,
362
00:29:24,800 --> 00:29:26,600
the Ampex representative
came in one day
363
00:29:26,633 --> 00:29:28,733
with the first audio
cassette I'd ever seen,
364
00:29:28,767 --> 00:29:30,733
and he showed me
that and he said,
365
00:29:30,767 --> 00:29:32,667
"This is gonna be a really
big thing in the future,"
366
00:29:32,700 --> 00:29:35,233
and I looked at it, and
with my normal foresight,
367
00:29:35,267 --> 00:29:37,067
I said, "No, it
won't, that's a toy,
368
00:29:37,100 --> 00:29:38,567
"nobody's gonna want that,
369
00:29:38,600 --> 00:29:40,600
"it looks like it
should go in a doll."
370
00:29:40,633 --> 00:29:43,233
in the '60s, I
think Philips developed it,
371
00:29:43,267 --> 00:29:47,800
before that, tape recordings
were reel to reel stuff,
372
00:29:47,833 --> 00:29:51,433
I remember my father
giving me a little one,
373
00:29:53,467 --> 00:29:56,333
but it was a mess, man.
374
00:30:02,400 --> 00:30:06,500
Problem is tapes
were not consumer friendly,
375
00:30:09,200 --> 00:30:14,267
it was not fool-proof,
we are, more or less,
376
00:30:14,300 --> 00:30:18,400
are all fools, I also, I'm
a fool when I use equipment.
377
00:30:20,267 --> 00:30:22,267
This is a
reel of recording tape.
378
00:30:22,300 --> 00:30:24,233
For years, people have
been threading it,
379
00:30:24,267 --> 00:30:27,767
spilling it, tangling with
it, and sometimes breaking it.
380
00:30:27,800 --> 00:30:30,500
This is the compact
cassette, up to 90 minutes
381
00:30:30,533 --> 00:30:33,033
of tape you don't
have to tangle with.
382
00:30:33,067 --> 00:30:36,300
It won't break or spill
or get on your nerves.
383
00:30:36,333 --> 00:30:38,400
Another nice thing,
it's portable.
384
00:30:45,333 --> 00:30:48,433
* We know you always hear
about the hip and the hop
385
00:30:48,467 --> 00:30:52,167
* But we got a little
message we want to drop
386
00:30:52,200 --> 00:30:53,800
* About the babies today
387
00:30:53,833 --> 00:30:55,767
* It's how to
388
00:30:55,800 --> 00:30:57,567
* And about to kick back
389
00:30:57,600 --> 00:31:00,267
* For every day
390
00:31:02,400 --> 00:31:06,167
Hip hop emerges
largely out of New York
391
00:31:06,200 --> 00:31:11,033
that is itself a pan-African
center of the world,
392
00:31:11,067 --> 00:31:13,067
before radio,
before video, a lot
393
00:31:13,100 --> 00:31:16,333
of rap music was
disseminated on mix tapes,
394
00:31:16,367 --> 00:31:20,400
and that became the
lifeline of hip hop.
395
00:31:20,433 --> 00:31:22,433
- Cassettes didn't
play a role in hip hop
396
00:31:22,467 --> 00:31:27,367
in the early days,
cassettes were hip hop.
397
00:31:27,400 --> 00:31:29,267
* Well, it's HDI and
you'd better believe
398
00:31:29,300 --> 00:31:31,333
* That with the son of
, all it is the E
399
00:31:31,367 --> 00:31:33,500
* It's guaranteed to be a
sound that you'll all enjoy
400
00:31:33,533 --> 00:31:36,067
* Because you know the prince
of is the real McCoy
401
00:31:36,100 --> 00:31:38,233
* So sit back while you
listen to the Zulu beat
402
00:31:38,267 --> 00:31:39,467
* And if you feel good enough
403
00:31:39,500 --> 00:31:41,233
- Rap music that extended
404
00:31:41,267 --> 00:31:43,433
from the hip hop
culture was being spread
405
00:31:43,467 --> 00:31:49,333
through cassette tapes, and
that's when we had the boxes,
406
00:31:49,367 --> 00:31:51,333
the radio boxes that
we used to carry up
407
00:31:51,367 --> 00:31:54,167
and down all throughout
the inner city,
408
00:31:54,200 --> 00:31:56,300
quote unquote, "the ghetto."
409
00:31:58,333 --> 00:32:02,433
- Bambada, Theodore, Flash,
you know, Charlie Chase,
410
00:32:02,467 --> 00:32:06,567
all the great early DJs, like,
they're only playing vinyl.
411
00:32:09,400 --> 00:32:12,500
Unless you were there,
the only way you were hearing
412
00:32:12,533 --> 00:32:16,733
that show or that set or
that party was via cassette.
413
00:32:20,533 --> 00:32:22,433
This isn't a high
fidelity audio scene,
414
00:32:22,467 --> 00:32:24,167
and I kind of like
that in a way,
415
00:32:24,200 --> 00:32:25,633
there's something very
punk rock about it,
416
00:32:25,667 --> 00:32:27,667
and there was something
very punk rock
417
00:32:27,700 --> 00:32:29,233
about early hip hop, anyway,
it was really correlative.
418
00:32:32,200 --> 00:32:34,133
Everyone had one
419
00:32:34,167 --> 00:32:38,500
of those single speaker Norelco
rectangular cassette decks,
420
00:32:38,533 --> 00:32:42,133
and you could stand it
up, aim it at your band,
421
00:32:42,167 --> 00:32:44,400
and record something
crazy and play it back,
422
00:32:44,433 --> 00:32:48,233
a portable audio to record
and play opened up minds.
423
00:32:49,800 --> 00:32:51,700
Victor,
if you're there,
424
00:32:51,733 --> 00:32:54,233
don't pick up yet, I've
got this new song I'd like
425
00:32:54,267 --> 00:32:56,267
to sing for you.
426
00:32:56,300 --> 00:33:00,100
* I remember that night
in the city gardens
427
00:33:00,133 --> 00:33:04,767
* Where those abandoned
buildings stood around us
428
00:33:04,800 --> 00:33:07,733
* We were talking about changing
429
00:33:13,700 --> 00:33:15,400
I haven't
played in a long time,
430
00:33:15,433 --> 00:33:18,167
and I guess you can
tell, can't you.
431
00:33:18,200 --> 00:33:21,033
* I call your name
432
00:33:22,233 --> 00:33:24,567
* Can you feel it
433
00:34:11,500 --> 00:34:13,467
The thing with
unlimited possibilities
434
00:34:13,500 --> 00:34:15,500
for recording and
playing back music.
435
00:34:19,733 --> 00:34:22,767
The spoken word, any
sound, that's why.
436
00:34:22,800 --> 00:34:25,500
- It was all about being
able to sort of do something
437
00:34:25,533 --> 00:34:30,467
that was within your means,
for me to do a record,
438
00:34:30,500 --> 00:34:33,533
it would have cost hundreds
of dollars or something,
439
00:34:33,567 --> 00:34:37,667
you know, and I just did
not have that kind of money.
440
00:34:40,667 --> 00:34:43,133
We have the
right act, I should say,
441
00:34:43,167 --> 00:34:45,667
the right type of
person putting music
442
00:34:45,700 --> 00:34:49,567
onto cassette tape is a
perfectly valid choice.
443
00:34:52,833 --> 00:34:55,133
Cassettes are something
that are shared,
444
00:34:55,167 --> 00:34:58,500
that tend to come out
of collectives who
are creating music
445
00:34:58,533 --> 00:35:00,667
because they love it,
not because they're kind
446
00:35:00,700 --> 00:35:05,433
of striving for some big
success within music.
447
00:35:37,467 --> 00:35:39,700
There's a politic
and a philosophy behind
448
00:35:39,733 --> 00:35:42,433
an interpersonal
exchange in the street,
449
00:35:42,467 --> 00:35:45,700
versus downloading
something online,
450
00:35:45,733 --> 00:35:47,533
there's something
about community there
451
00:35:47,567 --> 00:35:50,333
and there's also something
about the offline,
452
00:35:50,367 --> 00:35:55,533
unsanctioned, outside of
state surveillance exchange
453
00:35:55,567 --> 00:35:57,533
that we're losing.
454
00:35:57,567 --> 00:35:59,600
- There's always been the
idea of the gatekeeper,
455
00:35:59,633 --> 00:36:04,033
the tollbooth, the provider,
you know, the middleman.
456
00:36:04,067 --> 00:36:06,033
You know, the idea of being able
457
00:36:06,067 --> 00:36:08,533
to record your own cassettes,
I think, was very powerful.
458
00:36:11,367 --> 00:36:15,567
I'd like to thank
Warner Brothers, Capitol,
459
00:36:15,600 --> 00:36:19,733
MGM and RCA for letting
this tape be possible.
460
00:36:29,500 --> 00:36:33,133
* You can smile down
with a happy ending
461
00:36:33,167 --> 00:36:34,433
* To my song
462
00:36:34,467 --> 00:36:37,067
* I'm done knocking at your door
463
00:36:37,100 --> 00:36:40,300
* You don't live there anymore
464
00:36:40,333 --> 00:36:43,033
* Is it just a memory
465
00:36:43,067 --> 00:36:49,567
* Or am I a little crazy for you
466
00:36:49,600 --> 00:36:53,167
* In this whole world,
I just can't believe it
467
00:36:55,300 --> 00:36:57,800
When I was first in Austin
and I had those tapes,
468
00:36:57,833 --> 00:37:00,300
I would, anybody that looked
like they were interested
469
00:37:00,333 --> 00:37:04,133
in music at all, even
the slightest .
470
00:37:04,167 --> 00:37:08,033
They were cheap, you know, and
I could make copies myself,
471
00:37:08,067 --> 00:37:10,300
and then after it was all over
472
00:37:10,333 --> 00:37:13,667
and I really didn't
have anything left,
473
00:37:13,700 --> 00:37:17,200
you know, I had this
tape of Hi, How Are You
474
00:37:17,233 --> 00:37:19,367
and I got it published.
475
00:37:22,600 --> 00:37:24,533
If I hadn't had
the cassette tape,
476
00:37:24,567 --> 00:37:28,133
I'm sure would have been, end
up in the mental hospital,
477
00:37:28,167 --> 00:37:32,333
you know, had gone within
a year or two or something,
478
00:37:32,367 --> 00:37:35,367
or escaped on the
road, or what else,
479
00:37:35,400 --> 00:37:38,667
what other alternatives
do they have, Marge?
480
00:37:38,700 --> 00:37:41,333
- There's no other medium
that we understood,
481
00:37:41,367 --> 00:37:42,633
but the cassette
was the go between
482
00:37:42,667 --> 00:37:44,700
to where you could make music,
483
00:37:44,733 --> 00:37:47,533
'cause you're not gonna go in
a studio, you can't afford it.
484
00:37:50,667 --> 00:37:52,567
What, you bring your gear
in and they record you?
485
00:37:52,600 --> 00:37:54,667
That was like this mountain.
486
00:37:56,667 --> 00:37:59,600
* It doesn't say
487
00:37:59,633 --> 00:38:02,467
* But now you see
488
00:38:02,500 --> 00:38:06,200
* It's different, here we go
489
00:38:08,167 --> 00:38:10,633
- Well, the average
citizen can't record an LP,
490
00:38:10,667 --> 00:38:12,467
he could not record
an eight track,
491
00:38:12,500 --> 00:38:14,333
but he could record a cassette,
492
00:38:14,367 --> 00:38:16,633
that's the point right there.
493
00:38:32,467 --> 00:38:35,433
- Now, we expected it
would be a success,
494
00:38:35,467 --> 00:38:37,467
but not a revolution.
495
00:38:53,800 --> 00:38:57,233
Do you remember
the first thing you invented?
496
00:38:58,400 --> 00:39:00,633
As a kid?
497
00:39:00,667 --> 00:39:04,567
- I was, I was always
playing with Meccano.
498
00:39:04,600 --> 00:39:06,500
What is that?
499
00:39:06,533 --> 00:39:10,800
That's the first
structure building toys.
500
00:39:10,833 --> 00:39:13,333
Do you think
you still have those somewhere?
501
00:39:13,367 --> 00:39:16,600
- Yeah, I'm sure.
502
00:40:18,567 --> 00:40:20,400
When people say
503
00:40:20,433 --> 00:40:23,433
that you invented the
cassette, do you take credit?
504
00:40:26,667 --> 00:40:30,433
- I can take credit for the idea
505
00:40:30,467 --> 00:40:33,767
and a number of ideas in it, but
506
00:40:35,800 --> 00:40:41,300
the advancement, the
electrical designers and the,
507
00:40:41,333 --> 00:40:45,633
the industrial designer,
they have done the work,
508
00:40:45,667 --> 00:40:49,500
I have done nothing special.
509
00:40:49,533 --> 00:40:52,767
It's two
o'clock in the morning
510
00:40:52,800 --> 00:40:55,300
and I couldn't get any sleep.
511
00:40:57,067 --> 00:40:58,533
Isn't
a friend someone
512
00:40:58,567 --> 00:41:01,200
that loves you and
somebody you love,
513
00:41:01,233 --> 00:41:04,800
somebody you can just tell
anything you want to, to?
514
00:41:11,833 --> 00:41:14,333
How
about Peter, Peter?
515
00:41:14,367 --> 00:41:15,767
Pumpkin eater.
516
00:41:15,800 --> 00:41:17,033
Had a?
517
00:41:17,067 --> 00:41:18,233
Wife.
518
00:41:18,267 --> 00:41:20,100
And couldn't?
519
00:41:20,133 --> 00:41:21,467
Eat her.
Keep her .
520
00:41:21,500 --> 00:41:23,167
Keep her.
521
00:41:26,700 --> 00:41:28,800
I would
like to let you know
522
00:41:28,833 --> 00:41:32,767
that you have just
heard half of this tape,
523
00:41:32,800 --> 00:41:36,067
I hope you enjoy the
rest and thank you.
524
00:41:39,267 --> 00:41:42,400
okay?
525
00:41:53,267 --> 00:41:56,567
- This is an article I wrote
about the 50th anniversary
526
00:41:56,600 --> 00:42:00,667
of cassette tapes back in
527
00:42:00,700 --> 00:42:03,167
2013.
528
00:42:03,200 --> 00:42:05,100
"The man who invented
the compact cassette tape
529
00:42:05,133 --> 00:42:08,200
"doesn't remember what was
recorded on the very first one,
530
00:42:08,233 --> 00:42:12,167
"but he does remember
what came next."
531
00:42:12,200 --> 00:42:14,167
Here I was, calling him
up to have this sort
532
00:42:14,200 --> 00:42:17,100
of nostalgic conversation
about the 50th anniversary
533
00:42:17,133 --> 00:42:20,300
of this thing he'd invented
that had changed the world
534
00:42:20,333 --> 00:42:23,067
and I was gonna write this
whole article about it,
535
00:42:23,100 --> 00:42:26,667
and he had a little bit of
that nostalgia for this time
536
00:42:26,700 --> 00:42:31,167
in his life, but he was
totally not nostalgic at all
537
00:42:31,200 --> 00:42:35,700
about the technology that
has sort of gone away.
538
00:42:35,733 --> 00:42:38,067
You know, maybe if
you invented it,
539
00:42:38,100 --> 00:42:41,533
it would seem like it belonged
in that part of your life.
540
00:42:42,800 --> 00:42:44,700
How are you doing?
541
00:42:44,733 --> 00:42:46,567
Are you
ready for that, is that okay?
542
00:42:46,600 --> 00:42:50,167
- What happens then,
it's a good movie?
543
00:43:06,700 --> 00:43:11,267
I must have the right way,
but maybe somewhat further.
544
00:43:28,533 --> 00:43:31,567
It's incredible,
the number of types.
545
00:43:45,200 --> 00:43:50,400
You put a stack of
cassettes here in,
546
00:43:50,433 --> 00:43:54,100
and then it plays and
transports them back.
547
00:43:56,467 --> 00:44:00,500
And the changer has never
been a big success, I think.
548
00:44:08,600 --> 00:44:13,100
This is the first radio with
a built-in cassette recorder.
549
00:44:17,633 --> 00:44:20,033
So that
was the first boombox?
550
00:44:20,067 --> 00:44:23,067
- Yeah, yeah, that
was the first one.
551
00:44:27,567 --> 00:44:29,500
Normally I'm more interested
552
00:44:29,533 --> 00:44:32,267
in the future than in the past.
553
00:44:43,433 --> 00:44:45,333
Yeah, I don't know
to what extent any
554
00:44:45,367 --> 00:44:48,300
of this is gonna survive
this move to the digital era.
555
00:44:52,833 --> 00:44:55,467
If not obsolete,
the value will be
556
00:44:55,500 --> 00:44:58,533
in archiving history
and memorabilia,
557
00:45:02,133 --> 00:45:05,167
although it may
become important again
558
00:45:05,200 --> 00:45:09,133
in terms of reviving and
sustaining underground,
559
00:45:09,167 --> 00:45:11,367
unsanctioned communication.
560
00:45:18,167 --> 00:45:21,100
* Where the banks
has maybe started
561
00:45:21,133 --> 00:45:24,200
* And the cops are at the door
562
00:45:24,233 --> 00:45:26,167
* About the rackets in the yard
563
00:45:26,200 --> 00:45:27,433
* Ask for what he know
564
00:45:27,467 --> 00:45:31,300
* He know, he know, he know
565
00:45:31,333 --> 00:45:35,600
If you want a tape,
it's because you
want a physical copy,
566
00:45:35,633 --> 00:45:39,300
it's not something that
happens at a touch of a button,
567
00:45:39,333 --> 00:45:43,233
it's something that happens
at a touch of two buttons,
568
00:45:43,267 --> 00:45:46,000
which is record and
play at the same time.
569
00:45:48,100 --> 00:45:50,400
We hadn't put
a record out in three years,
570
00:45:50,433 --> 00:45:54,267
so our label decided
to release our album
571
00:45:54,300 --> 00:45:55,633
on a tape this year.
572
00:45:57,533 --> 00:46:00,233
CD seems to be a
little more phased out
573
00:46:00,267 --> 00:46:02,567
and the tape is something that,
574
00:46:02,600 --> 00:46:04,267
you know, they're
starting to do more of,
575
00:46:04,300 --> 00:46:06,233
and they said the tape
has been selling more
576
00:46:06,267 --> 00:46:08,233
than anything right now.
577
00:46:39,700 --> 00:46:41,067
- It's not like
record store day,
578
00:46:41,100 --> 00:46:42,700
where I had actually camp out,
579
00:46:42,733 --> 00:46:46,800
I've camped out 12
hours for records,
580
00:46:46,833 --> 00:46:48,533
but cassette
day, it's not big enough,
581
00:46:48,567 --> 00:46:50,100
it's like the third year or so.
582
00:46:51,333 --> 00:46:53,667
Hold on, let me turn this off.
583
00:46:58,567 --> 00:47:02,267
The ones I got today, I
went by the cover only,
584
00:47:02,300 --> 00:47:04,767
they were just really cool,
585
00:47:04,800 --> 00:47:07,567
they were just
really cool covers.
586
00:47:10,133 --> 00:47:14,267
I grew up with cassettes,
I grew up poor in the Bronx
587
00:47:14,300 --> 00:47:16,433
with an older sister,
just got the hand-me-downs
588
00:47:16,467 --> 00:47:21,067
and we were always a couple
years behind on technology.
589
00:47:21,100 --> 00:47:25,300
Like, I also have an obsession
for zines, records, patches.
590
00:47:25,333 --> 00:47:27,567
It was that or drugs, it
was one of the two things.
591
00:47:34,400 --> 00:47:36,067
My dad doesn't get
it at all, my mom,
592
00:47:36,100 --> 00:47:37,767
she's like, she
gets it, she's like,
593
00:47:37,800 --> 00:47:40,300
"If you like it, do it,"
but he's not into that,
594
00:47:40,333 --> 00:47:43,067
he's like, "That's stupid."
595
00:47:43,100 --> 00:47:44,567
Have
you put out any tapes?
596
00:47:52,400 --> 00:47:54,033
- Oh, yeah.
597
00:47:54,067 --> 00:47:55,767
What's it called?
598
00:47:55,800 --> 00:47:57,633
- Uh, Chopped Cheese, it's
a sandwich in the Bronx.
599
00:48:01,167 --> 00:48:03,067
Does this increase
600
00:48:03,100 --> 00:48:06,300
in sales mean we're witnessing
a cassette resurrection?
601
00:48:07,833 --> 00:48:09,567
Record stores
602
00:48:09,600 --> 00:48:11,300
around the company
are pressing rewind
603
00:48:11,333 --> 00:48:13,367
for the first-ever
cassette store gain.
604
00:48:20,567 --> 00:48:22,500
- Hiya, welcome to the
cassette store day,
605
00:48:22,533 --> 00:48:24,233
if that's why you're
here at Rough Trade,
606
00:48:24,267 --> 00:48:27,333
if not then, hi, it's
cassette store day.
607
00:48:27,367 --> 00:48:29,133
Who out there
is buying cassettes?
608
00:48:29,167 --> 00:48:31,033
It just seems like
something that's trying
609
00:48:31,067 --> 00:48:33,700
to piggyback on the success
of record store day.
610
00:48:33,733 --> 00:48:35,133
So who
came up with the idea
611
00:48:35,167 --> 00:48:37,333
of cassette store day?
612
00:48:37,367 --> 00:48:40,200
- Yes, I take
credit for the idea.
613
00:48:40,233 --> 00:48:41,567
- And responsibility.
614
00:48:41,600 --> 00:48:42,567
- And it was a
shit idea, anyway.
615
00:48:45,400 --> 00:48:47,767
We got a ridiculous
response when we kind
616
00:48:47,800 --> 00:48:51,733
of announced it online,
and the question
617
00:48:51,767 --> 00:48:54,167
that kept coming up was,
"So are cassettes gonna
618
00:48:54,200 --> 00:48:55,733
"overtake CDs and
vinyl," it's like--
619
00:48:55,767 --> 00:48:57,533
- No.
620
00:48:57,567 --> 00:49:01,367
- That's not, that's not
the point of the day.
621
00:49:01,400 --> 00:49:03,167
We're not trying
to save the format
622
00:49:03,200 --> 00:49:05,067
to the point where it
becomes this huge thing
623
00:49:05,100 --> 00:49:09,167
and the future goes
completely backwards, like,
624
00:49:09,200 --> 00:49:10,700
it was just to
celebrate the format
625
00:49:10,733 --> 00:49:12,733
that we love and that
we still release on.
626
00:49:12,767 --> 00:49:15,100
- Yeah, and I think lots of
people, including my mother,
627
00:49:15,133 --> 00:49:18,767
probably thinks, "Wow,
cassettes, really?"
628
00:49:18,800 --> 00:49:20,600
Here's
some good news
629
00:49:20,633 --> 00:49:22,400
for those of you waxing
nostalgic right now,
630
00:49:22,433 --> 00:49:24,400
cassettes have not gone away.
631
00:49:24,433 --> 00:49:26,100
What is it
about audio cassettes
632
00:49:26,133 --> 00:49:28,400
that makes them still
so popular still?
633
00:49:28,433 --> 00:49:29,733
There's something more
than just this idea
634
00:49:29,767 --> 00:49:32,300
that people want to be retro.
635
00:49:34,167 --> 00:49:36,400
- When you make
cassettes, you can catalog
636
00:49:36,433 --> 00:49:38,567
with a moment's
subculture, like,
637
00:49:38,600 --> 00:49:41,133
I can't walk into
a building with,
638
00:49:41,167 --> 00:49:43,233
like, a trench coat
and have vinyl,
639
00:49:43,267 --> 00:49:45,200
but I can have
tapes in my pocket,
640
00:49:45,233 --> 00:49:47,500
tapes in my backpack, and
there's been so many times
641
00:49:47,533 --> 00:49:49,467
where I've just loaded
up tapes in a bag
642
00:49:49,500 --> 00:49:54,267
and headed out to a show,
those are my favorite nights.
643
00:50:10,633 --> 00:50:14,200
- It's like I'm on
acid, this is so good.
644
00:50:16,600 --> 00:50:18,333
- Do you like tapes,
no, no one likes tapes?
645
00:50:18,367 --> 00:50:20,433
Oh, Geez, I'm sorry.
646
00:50:36,700 --> 00:50:39,733
- Every artifact might die
with whatever is digital,
647
00:50:39,767 --> 00:50:41,600
you're not gonna go
look in a shoebox
648
00:50:41,633 --> 00:50:45,600
and find all, like,
digital files to look at.
649
00:51:39,700 --> 00:51:44,000
[moves into rhythmic
electronic music]
650
00:51:50,533 --> 00:51:52,433
The cassettes I
never can keep in stock,
651
00:51:52,467 --> 00:51:56,467
besides, like, goth and
metal, are hip hop and oldies,
652
00:51:56,500 --> 00:51:58,267
as soon as I put 'em out,
they're gone.
653
00:52:00,333 --> 00:52:04,500
There's just like, all these
bizarre cassettes that I find,
654
00:52:04,533 --> 00:52:06,433
they're like my secret
gems that I don't know how
655
00:52:06,467 --> 00:52:11,600
to display yet
"concerto for astronauts,"
656
00:52:11,633 --> 00:52:13,500
who doesn't want this?
657
00:52:15,267 --> 00:52:18,433
Got some sports
rap, up and comers,
658
00:52:18,467 --> 00:52:21,767
a porn soundtrack cassette,
sometimes I've heard,
659
00:52:21,800 --> 00:52:24,767
like, really, really awesome
cassette conversations
660
00:52:24,800 --> 00:52:26,500
between customers
downstairs, like,
661
00:52:26,533 --> 00:52:28,100
one guy goes to this
other guy, he's like,
662
00:52:28,133 --> 00:52:29,733
"How many cassettes
do you have?"
663
00:52:29,767 --> 00:52:32,333
He's like, "Oh, at home,
I don't know, like,
664
00:52:32,367 --> 00:52:34,533
"probably, like,
100, 200," he's like,
665
00:52:34,567 --> 00:52:38,167
"Huh, I've got
thousands,"
666
00:52:38,200 --> 00:52:41,200
he was like the cassette lord
and he was in my presence,
667
00:52:41,233 --> 00:52:43,400
it was cool .
668
00:52:47,567 --> 00:52:49,200
- The profit that
we make from these,
669
00:52:49,233 --> 00:52:51,500
financially, it's
about the profit
670
00:52:51,533 --> 00:52:54,733
that we make from the emotional
value of these things carry.
671
00:52:57,133 --> 00:52:59,767
Hello, just dropping
these cassettes off.
672
00:52:59,800 --> 00:53:02,567
I want to create a
physical, tangible object
673
00:53:02,600 --> 00:53:04,267
that I can share with somebody
674
00:53:04,300 --> 00:53:08,067
and that maybe
they can enjoy some
675
00:53:08,100 --> 00:53:10,567
of the experience that I do
with other people's records.
676
00:53:17,133 --> 00:53:22,433
- I started a punk band,
and I made a cassette,
677
00:53:22,467 --> 00:53:24,467
we made them ourselves,
we got the covers printed
678
00:53:24,500 --> 00:53:26,400
across the street
at the copy place,
679
00:53:26,433 --> 00:53:28,100
like, it was a pretty
cheap way to do it all.
680
00:53:28,133 --> 00:53:29,567
I don't think we
have any more left,
681
00:53:29,600 --> 00:53:30,800
we also have the
same thing, just,
682
00:53:30,833 --> 00:53:33,500
like, on a CD, it doesn't sell.
683
00:53:39,767 --> 00:53:41,200
You'd think the rise
684
00:53:41,233 --> 00:53:43,200
of streaming audio would mean
685
00:53:43,233 --> 00:53:45,400
that hard copy music formats
would just be, you know, over.
686
00:53:45,433 --> 00:53:47,400
Tapes are
making an unlikely comeback.
687
00:53:47,433 --> 00:53:50,233
Tape sales are up
79% from last year's report.
688
00:53:54,433 --> 00:53:56,200
Why is it that
cassettes won't stay dead?
689
00:53:56,233 --> 00:53:57,667
We found a
company in Springfield,
690
00:53:57,700 --> 00:53:59,600
Missouri, that in
2014, made more
691
00:53:59,633 --> 00:54:02,267
than 10 million cassette tapes.
692
00:54:42,800 --> 00:54:45,300
In 2000, we
saw a downturn, and a lot
693
00:54:45,333 --> 00:54:46,767
of our competitors
started pulling
694
00:54:46,800 --> 00:54:48,733
in their horns, going
out of business,
695
00:54:48,767 --> 00:54:51,633
the companies who built
our equipment are all gone,
696
00:54:51,667 --> 00:54:53,700
and we have to
make our own parts
697
00:54:53,733 --> 00:54:56,600
and be self-sufficient
now, and I think
698
00:54:56,633 --> 00:54:59,600
that's the secret
to our survival.
699
00:55:07,467 --> 00:55:09,667
- All I wanted was
a job, you know,
700
00:55:09,700 --> 00:55:11,667
and I was, told my
son on the phone
701
00:55:11,700 --> 00:55:15,100
that I found a job, and
he said, "Mom," he says,
702
00:55:15,133 --> 00:55:16,667
"That's not gonna
last," he says,
703
00:55:16,700 --> 00:55:18,667
"You need to find
something else."
704
00:55:18,700 --> 00:55:21,667
And I said, "No," I said, "I
really think I'll like this,"
705
00:55:21,700 --> 00:55:24,300
and here it's 11 years later.
706
00:55:33,600 --> 00:55:39,167
We did books on tape, we
did a lot of gospel tracks,
707
00:55:39,200 --> 00:55:42,567
it's more individuals
now for duplicated tapes,
708
00:55:42,600 --> 00:55:44,700
I listen to the beginning
of it and the end
709
00:55:44,733 --> 00:55:48,533
on both sides and check
for tone in its music,
710
00:55:48,567 --> 00:55:52,700
you know, but it's not
the music I grew up with,
711
00:55:52,733 --> 00:55:56,167
it's not what I'd
call country music.
712
00:55:56,200 --> 00:55:58,433
It might be today's
country music,
713
00:55:58,467 --> 00:56:01,667
but I'm not into
that, so .
714
00:56:09,733 --> 00:56:13,800
Who's buying
them, who's buying tapes?
715
00:56:13,833 --> 00:56:15,767
I don't know,
people on the internet.
716
00:56:15,800 --> 00:56:17,633
- People are the internet
are buying tapes?
717
00:56:17,667 --> 00:56:20,733
No, mostly it's kids,
I would say,
718
00:56:20,767 --> 00:56:26,733
our age range is probably
from, like, 13, to, no 13?
719
00:56:26,767 --> 00:56:29,500
I mean, I don't know,
how do we know how
old people are online?
720
00:56:29,533 --> 00:56:31,533
- I don't know, just
from seeing our fans
721
00:56:31,567 --> 00:56:34,100
and things and people
who come to shows,
722
00:56:34,133 --> 00:56:38,233
maybe, like, 14 to 30, or
something, 15 to 30 or so,
723
00:56:40,067 --> 00:56:42,467
and older and
younger, I don't know.
724
00:56:42,500 --> 00:56:45,733
Kids of all ages,
I don't know, .
725
00:56:55,333 --> 00:56:56,800
From a commercial
point of view,
726
00:56:56,833 --> 00:56:58,733
it's really very,
very niche, vinyl,
727
00:56:58,767 --> 00:57:00,533
for example, which
everyone talks about,
728
00:57:00,567 --> 00:57:02,367
you'd think, you know,
we were tripping over
729
00:57:02,400 --> 00:57:04,767
for vinyl, the way people
discuss it sometimes,
730
00:57:04,800 --> 00:57:08,033
I think still only
accounts for less than 2%
731
00:57:08,067 --> 00:57:12,567
of the overall recorded
music sales in this country.
732
00:57:12,600 --> 00:57:15,133
Cassette is way below that.
733
00:57:15,167 --> 00:57:17,500
- In terms of what cassettes,
what their place is today,
734
00:57:17,533 --> 00:57:21,567
I don't know, but I make
music for the people,
735
00:57:21,600 --> 00:57:23,600
and that's a boutique item.
736
00:57:23,633 --> 00:57:25,667
- It's the same reason why
people go back to vinyl,
737
00:57:25,700 --> 00:57:27,633
it's like, 'cause it, you know,
'cause it sounds better,
738
00:57:27,667 --> 00:57:31,433
you know, whatever, it's
all 'cause we're unoriginal,
739
00:57:33,300 --> 00:57:34,767
that's why the cassette's
coming back in,
740
00:57:34,800 --> 00:57:37,733
'cause everything
has been done now.
741
00:57:40,167 --> 00:57:42,800
- I think you get it
or you respect it,
742
00:57:42,833 --> 00:57:46,800
or you don't, you know, I've
gotten laughed at and shit,
743
00:57:46,833 --> 00:57:49,467
you know, like, friends
of mine, they're like,
744
00:57:49,500 --> 00:57:51,800
"Dude, no, man, that shit
ain't gonna come back,
745
00:57:51,833 --> 00:57:54,433
"why would you even
listen to that shit now?"
746
00:57:58,067 --> 00:57:59,800
If somebody
explicitly said,
747
00:57:59,833 --> 00:58:04,000
"You're an idiot for releasing
music on cassette tape,"
748
00:58:05,433 --> 00:58:08,233
then I would say...
749
00:58:10,333 --> 00:58:14,233
nothing, and I think I
would take my headphones
750
00:58:14,267 --> 00:58:17,133
and I would put them
back on, press play,
751
00:58:17,167 --> 00:58:19,133
and fuck off in the
other direction.
752
00:58:19,167 --> 00:58:21,433
- Sometimes I wonder if
people are just trying
753
00:58:21,467 --> 00:58:25,133
to be difficult, you know,
do cassette releases.
754
00:58:25,167 --> 00:58:29,033
Having said that, I still have
a cassette player in my car,
755
00:58:29,067 --> 00:58:31,033
I have a CD/cassette
player, and God forbid,
756
00:58:31,067 --> 00:58:32,567
I mean, if I have
to buy a new one,
757
00:58:32,600 --> 00:58:34,500
I'm gonna be, it's
gonna be a sad day,
758
00:58:34,533 --> 00:58:36,500
'cause they're getting
very hard to find,
759
00:58:36,533 --> 00:58:38,367
and I don't really
see any reason
760
00:58:38,400 --> 00:58:41,000
to put out music on a
format that you can't play.
761
00:59:30,833 --> 00:59:33,667
- This song in the
wrong direction.
762
00:59:36,500 --> 00:59:40,400
It was one of the
very first cassettes.
763
00:59:56,500 --> 01:00:00,133
After 500 pieces
production, we changed
764
01:00:01,267 --> 01:00:02,233
the...
765
01:00:03,300 --> 01:00:05,100
track position.
766
01:00:26,467 --> 01:00:29,300
Well, it's museum piece.
767
01:00:34,167 --> 01:00:36,567
Is that
the earliest cassette
you think you have?
768
01:00:36,600 --> 01:00:37,567
- Yeah,
769
01:00:39,633 --> 01:00:42,400
that's from one
of the very first.
770
01:00:50,467 --> 01:00:52,100
Discovery, yeah?
771
01:01:02,067 --> 01:01:04,767
This is the original
drawing of the cassette.
772
01:01:12,200 --> 01:01:15,667
We started in the
wrong direction,
773
01:01:15,700 --> 01:01:19,167
then you play an old
recording on a new player,
774
01:01:19,200 --> 01:01:22,667
then you get nonsense.
775
01:01:31,200 --> 01:01:34,167
Let's see if I can
find that cassette for you,
776
01:01:34,200 --> 01:01:38,733
'cause I know I have it
around here somewhere.
777
01:01:38,767 --> 01:01:45,167
I lost the box and the J-card
of this particular cassette,
778
01:01:45,200 --> 01:01:47,133
but, so I had to make a new one,
779
01:01:47,167 --> 01:01:50,267
and it says, it's titled,
"extremely old tape."
780
01:01:50,300 --> 01:01:55,333
This is my first ever cassette,
781
01:01:55,367 --> 01:01:58,033
and I would make
album tapes with this
782
01:01:58,067 --> 01:02:01,200
by putting the tape recorder
up to my mother's speaker,
783
01:02:01,233 --> 01:02:03,033
"I guess this will sound okay,"
784
01:02:03,067 --> 01:02:05,300
and you hear cars
going by, dogs barking,
785
01:02:05,333 --> 01:02:07,667
you know, I try and play it on
the school bus the next day,
786
01:02:07,700 --> 01:02:09,633
everyone, "God, this sucks."
787
01:02:09,667 --> 01:02:15,167
So this is from, like, 1970
something, so this is tape one.
788
01:02:49,633 --> 01:02:54,467
I still have a
yellow, waterproof Walkman.
789
01:02:54,500 --> 01:02:57,400
About two years ago
I was on a train,
790
01:02:57,433 --> 01:03:00,267
I was on at the R-train
with my headphones,
791
01:03:00,300 --> 01:03:03,100
listening, and nobody
paid me no mind,
792
01:03:03,133 --> 01:03:06,233
so I open up my cassette
player, I flip the cassette
793
01:03:06,267 --> 01:03:10,767
and it falls on the
ground on an R-train,
794
01:03:10,800 --> 01:03:14,367
it was like, it was
like I defecated
795
01:03:14,400 --> 01:03:18,567
in the middle of the
car, everybody was like.
796
01:03:27,767 --> 01:03:29,367
Do you
know what that is used for?
797
01:03:31,233 --> 01:03:33,267
- I have no idea what it is.
798
01:03:33,300 --> 01:03:37,367
- Wait, wait, wait, it's
a cassette player, right?
799
01:03:37,400 --> 01:03:40,533
- Ah, this is a rip off,
because you want to listen,
800
01:03:40,567 --> 01:03:43,100
but you can't, because you
don't have any headphones.
801
01:03:43,133 --> 01:03:44,433
- Hand over the headphones.
802
01:03:44,467 --> 01:03:46,200
- In the 1980s, it was like,
803
01:03:46,233 --> 01:03:48,200
"Whoa, something
that can play music
804
01:03:48,233 --> 01:03:51,533
"and I can carry it around,
if I have a large pocket."
805
01:03:53,433 --> 01:03:54,633
- It works.
806
01:04:07,333 --> 01:04:11,233
In '65, we went to Japan
807
01:04:11,267 --> 01:04:14,133
to demonstrate the
cassette player,
808
01:04:17,400 --> 01:04:19,267
an OSS
809
01:04:19,300 --> 01:04:21,233
demonstrator model,
810
01:04:21,267 --> 01:04:27,300
and, and he turned up
the volume, hmm,
811
01:04:27,333 --> 01:04:30,300
loud, as loud as possible,
812
01:04:30,333 --> 01:04:37,667
so then you could hear
the hiss, huh
813
01:04:44,333 --> 01:04:47,733
- First hip hop
radio show is WHBI,
814
01:04:47,767 --> 01:04:53,067
people would record that and
then, if your man wanted it,
815
01:04:53,100 --> 01:04:55,367
you were gonna get a
double cassette recorder
816
01:04:55,400 --> 01:04:58,333
and go from one cassette
to another cassette,
817
01:04:58,367 --> 01:05:00,433
and then now he has
that, and he's like,
818
01:05:00,467 --> 01:05:05,067
"Yo," his man wants it,
so now he's gonna take
819
01:05:05,100 --> 01:05:07,333
that second generation cassette
820
01:05:07,367 --> 01:05:09,633
and make a copy that
sounds even worse,
821
01:05:09,667 --> 01:05:12,333
so by the time I got
it, now I got like,
822
01:05:12,367 --> 01:05:15,433
a fifth generation copy,
and it's hissed out,
823
01:05:15,467 --> 01:05:18,533
you know, , it's
like a snake is stuck
824
01:05:18,567 --> 01:05:22,767
in my cassette .
825
01:05:22,800 --> 01:05:26,533
- Ah, I've got the Craig Gs,
I got the Cutmaster Cs,
826
01:05:28,533 --> 01:05:32,267
oh, I got a Craig G, Sneaking
up on Your Ass Part One,
827
01:05:32,300 --> 01:05:34,700
and I got a Caselay,
an action packed mixtape,
828
01:05:34,733 --> 01:05:39,767
I mean, I got,
I got joints, I got joints,
829
01:05:39,800 --> 01:05:41,567
I got joints.
830
01:05:41,600 --> 01:05:45,367
Analog is just straight
nasty, it's just,
831
01:05:45,400 --> 01:05:48,367
that's what it is,
and that part I liked of it,
832
01:05:48,400 --> 01:05:51,367
I can hear that all day,
that digital,
833
01:05:51,400 --> 01:05:55,333
that digital sound, that
clearness, I can do without.
834
01:05:57,100 --> 01:06:00,367
Yeah, I gotta do this,
I got a 1988 mixtape,
835
01:06:00,400 --> 01:06:03,400
I gotta play this for you, oh.
836
01:06:08,067 --> 01:06:10,367
Wow, I got to rewind that,
hold on.
837
01:06:22,200 --> 01:06:24,400
- Listening to sort of
cassette tape music,
838
01:06:24,433 --> 01:06:29,667
it seems more relative in a
way to the human condition,
839
01:06:29,700 --> 01:06:31,633
because our bodies
are not digital,
840
01:06:31,667 --> 01:06:33,400
we're not robots, and your
body feels different every day
841
01:06:33,433 --> 01:06:35,433
and it goes through
changes and it,
842
01:06:35,467 --> 01:06:38,200
you know, it gets worn down,
the more your body goes over
843
01:06:38,233 --> 01:06:42,267
that tape head of life.
844
01:06:45,467 --> 01:06:48,167
Messy, it's
sloppy, it's dirty,
845
01:06:49,733 --> 01:06:51,667
it's marked the way a
human body is marked,
846
01:06:51,700 --> 01:06:53,433
by the space in time
it passes through,
847
01:06:53,467 --> 01:06:56,433
it wears those scars
and those scuffs,
848
01:06:56,467 --> 01:06:58,233
and that becomes part of
why you love the tape.
849
01:07:02,600 --> 01:07:04,567
When it gets
weird and kind of stretched
850
01:07:04,600 --> 01:07:07,533
and you still want to hear it,
as opposed to a skipping CD,
851
01:07:07,567 --> 01:07:10,167
you don't keep listening
to a skipping CD,
852
01:07:10,200 --> 01:07:11,667
you throw it away.
853
01:07:20,467 --> 01:07:22,233
You look thrilled.
854
01:07:24,733 --> 01:07:26,400
And I just
have the edge,
855
01:07:26,433 --> 01:07:29,467
we decided that we would go on
856
01:07:29,500 --> 01:07:32,267
with the idea of
an optical disc.
857
01:07:35,433 --> 01:07:38,233
So you had
no sentimental feelings
858
01:07:38,267 --> 01:07:39,367
about the cassette?
859
01:07:39,400 --> 01:07:40,333
- No.
860
01:07:42,567 --> 01:07:45,467
It should never, never hesitate
861
01:07:45,500 --> 01:07:48,500
to use the
possibilities, that's,
862
01:07:50,167 --> 01:07:53,233
that's in our souls, hmm?
863
01:08:09,300 --> 01:08:11,733
Um, yeah, CD is
just the best thing
864
01:08:11,767 --> 01:08:13,433
that's happened to
hi-fi for years.
865
01:08:16,400 --> 01:08:20,100
For the first time,
people can sit at home
866
01:08:20,133 --> 01:08:22,800
and hear a sound very close
867
01:08:22,833 --> 01:08:26,500
to the way we intended
them to hear it.
868
01:08:45,767 --> 01:08:48,500
In 1994,
869
01:08:48,533 --> 01:08:53,167
I think every kid in
America got a CD player,
870
01:08:53,200 --> 01:08:55,533
and I know that because
we released Red Medicine,
871
01:08:55,567 --> 01:08:57,167
the Fugazi record.
872
01:08:59,100 --> 01:09:04,600
I think we decided to
press 25,000, a year later,
873
01:09:04,633 --> 01:09:07,400
I had 14,000 Red Medicine
cassettes sitting
874
01:09:07,433 --> 01:09:13,200
in a warehouse in Chicago,
14,000 cassettes not selling,
875
01:09:13,233 --> 01:09:17,067
the CDs were selling
like hotcakes and
cassettes were over.
876
01:09:20,233 --> 01:09:22,633
Digitization,
if that's a word,
877
01:09:22,667 --> 01:09:27,367
very much cleaned up and
sanitized the world of music.
878
01:09:27,400 --> 01:09:30,033
The warts and all
aspect of music,
879
01:09:31,667 --> 01:09:34,300
here comes the CD,
and all of a sudden,
880
01:09:34,333 --> 01:09:36,133
people will say, "Well,
CDs sound better,
881
01:09:36,167 --> 01:09:39,533
"'cause there's no
clicks or pops or hiss."
882
01:09:42,200 --> 01:09:44,500
When I spoke to Lou
Ottens, I got the impression
883
01:09:44,533 --> 01:09:48,767
that, you know, he's an engineer
who spent his life trying
884
01:09:48,800 --> 01:09:52,733
to make the next thing,
and again, make it better
885
01:09:52,767 --> 01:09:57,233
and easier and cheaper and
smaller, and that he did that.
886
01:10:02,633 --> 01:10:05,567
- They went to CDs, and then
they got their flash drives,
887
01:10:05,600 --> 01:10:09,200
and, you know, it
just keeps moving on,
888
01:10:09,233 --> 01:10:11,567
and I read the article in
Time about the cassettes,
889
01:10:11,600 --> 01:10:15,433
and the guy said that
he was ready to move on,
890
01:10:15,467 --> 01:10:17,600
the one that invented them,
and he invented the CD,
891
01:10:17,633 --> 01:10:20,467
so he was moving on from that.
892
01:10:28,700 --> 01:10:29,767
What
do you think they like
893
01:10:29,800 --> 01:10:31,533
about the cassette?
894
01:10:33,700 --> 01:10:34,633
- It's,
895
01:10:36,267 --> 01:10:37,233
yeah,
896
01:10:38,767 --> 01:10:40,633
it's kind of familiar to them,
897
01:10:40,667 --> 01:10:43,467
they, you can see what you have.
898
01:10:45,533 --> 01:10:49,433
On the USB stick you can't
say, "Well, that's you," no.
899
01:10:51,533 --> 01:10:55,567
A cassette, you have
something in your hand, hmm?
900
01:10:55,600 --> 01:10:57,367
It's emotional.
901
01:11:00,333 --> 01:11:02,033
- I don't know if
you can see this,
902
01:11:02,067 --> 01:11:04,500
but a buddy of mine, Joe Cole,
903
01:11:06,233 --> 01:11:10,167
was murdered years ago,
904
01:11:10,200 --> 01:11:14,633
these are his tapes, and this
is his handwriting, and he's,
905
01:11:14,667 --> 01:11:19,100
you know, he's gone, but
this is what he left behind.
906
01:11:19,133 --> 01:11:21,633
There's nothing
digital about this,
907
01:11:21,667 --> 01:11:26,100
this was made in
real time, and you,
908
01:11:26,133 --> 01:11:28,733
you don't throw this out,
you take good care of it,
909
01:11:28,767 --> 01:11:30,667
'cause someone took
time out of their life
910
01:11:30,700 --> 01:11:34,633
that they can't get back
to make that tape for you.
911
01:11:47,800 --> 01:11:50,067
Probably the
most boring thing you'll come
912
01:11:50,100 --> 01:11:52,233
across are commercial recordings
913
01:11:52,267 --> 01:11:55,433
that were issued on cassette,
914
01:11:55,467 --> 01:11:57,667
I would much rather
uncover somebody putting
915
01:11:57,700 --> 01:12:00,233
on Star Wars in the
backyard and recording it
916
01:12:00,267 --> 01:12:03,467
than maybe listen to
an albeit wonderful LP
917
01:12:03,500 --> 01:12:06,167
of the Eagles or something.
918
01:12:06,200 --> 01:12:08,067
No fast, slow fast,
919
01:12:08,100 --> 01:12:12,000
classical,
slow, fast, slow,
920
01:12:14,200 --> 01:12:16,567
must have some deep
psychological meaning,
921
01:12:16,600 --> 01:12:17,800
I can't think what it is.
922
01:12:17,833 --> 01:12:19,667
- Aaron Copland, everyone.
923
01:12:22,133 --> 01:12:24,333
- This is my first
attempt, it says,
924
01:12:24,367 --> 01:12:27,367
"various artists" on
it, and I was really,
925
01:12:27,400 --> 01:12:31,800
I was really trying, just
called "Days gone by in DC,"
926
01:12:31,833 --> 01:12:34,700
see, that's like,
sorry, sentimental.
927
01:12:39,333 --> 01:12:40,700
You know,
if you said, "Do you
remember the first time
928
01:12:40,733 --> 01:12:43,567
"you heard the Violent Femmes?"
929
01:12:43,600 --> 01:12:46,700
Yeah, it was on a mixtape
that a friend gave me.
930
01:12:46,733 --> 01:12:48,400
You know, do you
remember the first time
931
01:12:48,433 --> 01:12:50,667
you heard the Butthole Surfers?
932
01:12:50,700 --> 01:12:53,700
Yeah, it was on a
mixtape a friend gave me.
933
01:12:53,733 --> 01:12:57,300
I can't tell you how
many countless bands,
934
01:12:57,333 --> 01:13:00,800
Black Flag, Minor Threat,
Fat Boys, Houdini,
935
01:13:00,833 --> 01:13:04,167
all on a mixtape, that
was all on a mixtape.
936
01:13:04,200 --> 01:13:05,667
You'd get creative
with your cover,
937
01:13:05,700 --> 01:13:07,433
you'd like, you
know, cut and paste
938
01:13:07,467 --> 01:13:09,200
and like, you could
have your glue stick
939
01:13:09,233 --> 01:13:11,033
and you'd have your
construction paper,
940
01:13:11,067 --> 01:13:13,400
you'd have all your
photos or your whatever,
941
01:13:13,433 --> 01:13:15,167
your heart would be
racing if you're like,
942
01:13:15,200 --> 01:13:16,633
giving it to like, a
girl that you know,
943
01:13:16,667 --> 01:13:18,300
like, you like, "Hey,
check this out,"
944
01:13:18,333 --> 01:13:20,300
you know, like,
like, hoping to like,
945
01:13:20,333 --> 01:13:26,433
win her over with my, you know,
my pristine taste in music.
946
01:13:26,467 --> 01:13:33,067
- The mix CD for the girl
you're trying to romance,
947
01:13:33,100 --> 01:13:37,533
the mix CD is like dry
humping a Naugahyde couch.
948
01:13:37,567 --> 01:13:43,733
The mix tape where you have
sat there thinking all night,
949
01:13:43,767 --> 01:13:47,200
Okay, if I can get this intro
just right on the pause,
950
01:13:47,233 --> 01:13:48,767
I didn't get it,
I didn't get it,
951
01:13:48,800 --> 01:13:50,700
in fact, I ate the
last two seconds
952
01:13:50,733 --> 01:13:52,700
of the last song, which
means I gotta rewind the tape
953
01:13:52,733 --> 01:13:55,767
and grab that song again,
it's four in the morning,
954
01:13:55,800 --> 01:13:59,300
I have to be up at nine, and
I'm still making this mixtape
955
01:13:59,333 --> 01:14:02,433
'cause I really want
this girl to like me.
956
01:14:02,467 --> 01:14:06,233
How do I know this, what, you
think I read this somewhere?
957
01:14:06,267 --> 01:14:08,800
No, I lived those mixtapes, man,
958
01:14:08,833 --> 01:14:12,433
and so the cassette
is one of those things
959
01:14:12,467 --> 01:14:14,733
that's very near and dear to me
960
01:14:14,767 --> 01:14:17,767
on so many levels,
you can't imagine.
961
01:14:23,400 --> 01:14:26,300
- The first audio
letters I ever did,
962
01:14:26,333 --> 01:14:30,433
I would record them for,
you know, this girl I liked,
963
01:14:33,367 --> 01:14:36,067
and I would leave them,
I'd hide them in places,
964
01:14:36,100 --> 01:14:38,600
you know, like in
her yard or whatever,
965
01:14:38,633 --> 01:14:40,367
and she'd have to
go out and get them.
966
01:14:40,400 --> 01:14:42,333
- You had to be careful
not to put songs
967
01:14:42,367 --> 01:14:45,300
that use the word "love,"
'cause you want it to be,
968
01:14:45,333 --> 01:14:47,633
you know, it's cool and
it's like, "I like you,"
969
01:14:47,667 --> 01:14:51,633
but you don't want to be crazy,
970
01:14:51,667 --> 01:14:57,300
that's like, a very careful
balance you have to strike.
971
01:14:57,333 --> 01:15:01,300
- It starts with thinking
of someone sitting next
972
01:15:01,333 --> 01:15:05,233
to the cassette player and
maybe getting emotional,
973
01:15:05,267 --> 01:15:08,033
or getting in a certain
mood and in that mood,
974
01:15:08,067 --> 01:15:12,367
choosing the music that really
was, made me think of him.
975
01:15:16,067 --> 01:15:19,667
I love you,
my brother loves you,
976
01:15:19,700 --> 01:15:22,033
the whole family
loves you, okay?
977
01:15:22,067 --> 01:15:24,067
I know
you can hear this,
978
01:15:24,100 --> 01:15:27,067
I just want to tell you that
you look beautiful tonight,
979
01:15:27,100 --> 01:15:32,033
and I love you, and
I'll be right back, bye.
980
01:15:32,067 --> 01:15:33,667
There's
a power of sound
981
01:15:33,700 --> 01:15:36,067
that any recording
captures, but a cassette,
982
01:15:36,100 --> 01:15:40,033
because it just has this
personalized component,
983
01:15:40,067 --> 01:15:42,667
if someone gives you a cassette
that they've made for you,
984
01:15:42,700 --> 01:15:44,367
then you have to
take it seriously,
985
01:15:44,400 --> 01:15:48,133
you can't just throw it away.
986
01:15:48,167 --> 01:15:50,533
I just,
I was listening
987
01:15:50,567 --> 01:15:53,433
to what you weren't saying,
988
01:15:53,467 --> 01:15:56,667
you're the oldest young
person I've ever known.
989
01:16:03,467 --> 01:16:05,533
Just
try and flip it off,
990
01:16:05,567 --> 01:16:08,133
and she practically says
the whole line by herself.
991
01:16:09,400 --> 01:16:10,433
Did you say Ich?
992
01:16:10,467 --> 01:16:12,033
Ich.
993
01:16:12,067 --> 01:16:13,100
Liebe?
994
01:16:13,133 --> 01:16:15,033
Liebe.
995
01:16:15,067 --> 01:16:17,633
Dich.
996
01:16:17,667 --> 01:16:21,667
Well, we still have
one another, it means a lot,
997
01:16:24,333 --> 01:16:28,467
everything means a lot,
every little single thing.'
998
01:16:32,833 --> 01:16:35,100
- You know, it's the potential,
999
01:16:35,133 --> 01:16:36,700
it is what is to be done, what,
1000
01:16:36,733 --> 01:16:38,600
you know, here's
the blank cassette,
1001
01:16:38,633 --> 01:16:42,300
here's the recording
machine, it's in your hands,
1002
01:16:42,333 --> 01:16:47,700
I like that, there isn't
just one way to do it,
1003
01:16:47,733 --> 01:16:49,467
one kind of music.
1004
01:16:53,767 --> 01:16:55,800
People tell a little
bit about themselves
1005
01:16:55,833 --> 01:16:58,700
by showing you what
they listen to.
1006
01:17:00,400 --> 01:17:02,100
- The people who
use it nowadays,
1007
01:17:02,133 --> 01:17:04,400
they are special people, mm-hmm,
1008
01:17:04,433 --> 01:17:09,533
they have a hobby,
they love that,
1009
01:17:09,567 --> 01:17:14,733
they love that cassette,
it's not really
1010
01:17:14,767 --> 01:17:17,133
rational, hmm?
1011
01:17:17,167 --> 01:17:21,367
It's a rather
irrational activity,
1012
01:17:21,400 --> 01:17:22,600
I like that.
1013
01:17:30,267 --> 01:17:34,367
What happens
if and when this upswing stops?
1014
01:17:36,133 --> 01:17:37,167
- Well, we've been
asking ourselves that
1015
01:17:37,200 --> 01:17:40,267
for the last 10 years.
1016
01:17:40,300 --> 01:17:43,433
Being told, "You can't do
this, it can't be done anymore,
1017
01:17:43,467 --> 01:17:46,400
"this product is obsolete,
nobody wants it,"
1018
01:17:46,433 --> 01:17:48,400
and then coming here,
1019
01:17:48,433 --> 01:17:52,167
coming to work every day is
an amazingly rewarding thing.
1020
01:17:56,333 --> 01:17:59,667
If this ended,
then I'll find something else,
1021
01:17:59,700 --> 01:18:03,433
but I like this, I
wouldn't want to quit
1022
01:18:03,467 --> 01:18:06,533
and go hunt another
job, right now I'm just,
1023
01:18:06,567 --> 01:18:10,333
you know, ride it out
and see what happens.
1024
01:18:15,833 --> 01:18:17,600
- People still
have tape players,
1025
01:18:17,633 --> 01:18:19,367
you know, they can go
dust off their boombox,
1026
01:18:19,400 --> 01:18:21,167
or, you know,
get in their car
1027
01:18:21,200 --> 01:18:22,667
and drive around
and listen to it,
1028
01:18:22,700 --> 01:18:25,100
and it just, it feels good.
1029
01:18:30,433 --> 01:18:33,733
We have records and
tapes for sale out there
1030
01:18:33,767 --> 01:18:37,267
if anybody's interested
in that sort of thing.
1031
01:18:37,300 --> 01:18:41,200
- [Evans We got through
that period where tapes
might have died,
1032
01:18:41,233 --> 01:18:45,067
we're in an era now where
your independent record shops,
1033
01:18:45,100 --> 01:18:47,200
you feel very comfortable
to walk in and say,
1034
01:18:47,233 --> 01:18:50,133
"Where's your, where's
the tape stand,
1035
01:18:50,167 --> 01:18:51,700
"where do I get the tapes from?"
1036
01:18:51,733 --> 01:18:54,600
I feel like that's here to stay.
1037
01:18:54,633 --> 01:18:58,767
- I mean, I don't know what the
future is for cassettes, but
1038
01:19:01,633 --> 01:19:04,200
I'm not throwing mine away.
1039
01:19:10,233 --> 01:19:14,167
,
1040
01:19:18,267 --> 01:19:23,100
sports car, you
can do everything,
1041
01:19:23,133 --> 01:19:27,200
a dump truck ,
pure nostalgia.
1042
01:19:32,100 --> 01:19:36,533
Mechanically we made
not only these examples,
1043
01:19:36,567 --> 01:19:38,200
but the idea was, of course,
1044
01:19:38,233 --> 01:19:41,767
that you use the
available material
1045
01:19:41,800 --> 01:19:44,200
and you make your own design.
1046
01:19:46,267 --> 01:19:48,767
It gets a habit,
1047
01:19:48,800 --> 01:19:53,400
my whole life I have
realized my hobbies.
1048
01:19:53,433 --> 01:19:57,267
If you have a hobby, do
it, and the best source
1049
01:19:57,300 --> 01:20:02,400
of happiness is
doing what you like.
1050
01:20:27,433 --> 01:20:30,167
- Start your own band!
1051
01:20:39,267 --> 01:20:41,233
And maybe that's
why punk came around,
1052
01:20:41,267 --> 01:20:45,067
because of things, you know,
like the cassette experience,
1053
01:20:45,100 --> 01:20:47,433
you could take things
into your own hands,
1054
01:20:47,467 --> 01:20:50,300
you could write your own
story, paint our own picture,
1055
01:20:50,333 --> 01:20:53,600
write your own poem,
sing your own song,
1056
01:20:56,167 --> 01:20:57,733
and you didn't have
to be, you know,
1057
01:20:57,767 --> 01:21:00,633
swimming in this,
it could be econo.
1058
01:21:03,433 --> 01:21:07,100
Before then, it was
only the cassette.
1059
01:21:09,833 --> 01:21:11,767
And if you did not
get the mixtape,
1060
01:21:11,800 --> 01:21:14,500
which began on cassette, then
you were not hearing anything,
1061
01:21:14,533 --> 01:21:18,300
you were not exposed
to rap music,
1062
01:21:18,333 --> 01:21:23,233
so no, it would be nowhere,
it would be nowhere.
1063
01:21:25,300 --> 01:21:27,433
Where do I think
I'd be without the cassette?
1064
01:21:27,467 --> 01:21:28,433
Not here,
1065
01:21:30,467 --> 01:21:35,233
I wouldn't be here if it
weren't for the cassette,
1066
01:21:35,267 --> 01:21:39,367
isn't that wild to think about?
1067
01:21:39,400 --> 01:21:42,800
- 100 years from now, and this
is just my wet dream idea,
1068
01:21:42,833 --> 01:21:44,767
maybe, like, some guy wants to,
1069
01:21:44,800 --> 01:21:47,400
you know, hear the Dead
Sea scrolls of some thing
1070
01:21:47,433 --> 01:21:49,467
and it's like, and
he'd go to this shelf
1071
01:21:49,500 --> 01:21:53,133
and go like, "Eureka,
we have found it,"
1072
01:21:53,167 --> 01:21:56,033
and all of a sudden the
door of the past opens,
1073
01:21:56,067 --> 01:21:58,400
someone's gotta be that pain
in the ass guy who goes,
1074
01:21:58,433 --> 01:22:03,633
like, "I'll get a copy of that,"
and shelves and goes like,
1075
01:22:03,667 --> 01:22:06,467
and so I'm that
pain in the ass guy,
1076
01:22:06,500 --> 01:22:08,733
this is no different
than trainspotting,
1077
01:22:08,767 --> 01:22:10,667
but it's got a beat to it.
1078
01:22:21,333 --> 01:22:22,767
- There's like,
hundreds of tapes like,
1079
01:22:22,800 --> 01:22:24,433
just like, on my
floor, that, you know,
1080
01:22:24,467 --> 01:22:26,433
like, I will die
before I have a chance
1081
01:22:26,467 --> 01:22:28,733
to listen to them all again,
but it prevents these moments
1082
01:22:28,767 --> 01:22:32,067
from dying and keeps them
alive for the future,
1083
01:22:32,100 --> 01:22:33,700
if the future wants them.
1084
01:23:34,567 --> 01:23:38,667
[moves into slow
electronic music]
1085
01:23:57,700 --> 01:23:59,633
- Digital is just kind of like,
1086
01:23:59,667 --> 01:24:02,433
it's a hi, how do you do,
it's almost disingenuous,
1087
01:24:02,467 --> 01:24:06,167
like, "here, take my
CD-R," you take my CD-R.
1088
01:24:08,333 --> 01:24:11,167
- I can't work or
write or anything,
1089
01:24:11,200 --> 01:24:13,533
or focus when I'm listening
to music digitally,
1090
01:24:13,567 --> 01:24:16,267
because I'm like, oh, I
should skip this song,
1091
01:24:16,300 --> 01:24:18,200
oh, this song reminds me of
another song I want to hear,
1092
01:24:18,233 --> 01:24:19,667
I should make a
new playlist just
1093
01:24:19,700 --> 01:24:21,467
for the playlist
that I'm listening
1094
01:24:21,500 --> 01:24:23,367
to while I'm making
the next playlist,
1095
01:24:23,400 --> 01:24:26,067
you know, it's like, cigarettes.
1096
01:24:30,533 --> 01:24:32,167
- That's a selfie.
1097
01:24:35,267 --> 01:24:38,467
Who
taught you about selfies?
1098
01:24:38,500 --> 01:24:40,433
- Nobody, I just read it,
1099
01:24:42,500 --> 01:24:43,633
it exists.
1100
01:24:47,400 --> 01:24:49,500
- I should do it,
like, every week,
1101
01:24:49,533 --> 01:24:53,400
just randomly just drop a
cassette on a train car.
1102
01:24:53,433 --> 01:24:55,500
Actually, do me a favor,
watch this documentary
1103
01:24:55,533 --> 01:24:58,133
and then go on a train
and drop a cassette
1104
01:24:58,167 --> 01:25:01,600
by accident and see how
people react .
1105
01:25:01,633 --> 01:25:04,233
- Listening to a Justin
Timberlake record was only
1106
01:25:04,267 --> 01:25:06,800
on cassette, only,
1107
01:25:06,833 --> 01:25:10,100
man, you got an
entire generation
1108
01:25:10,133 --> 01:25:16,067
of young girls and young
boys, more girls,
1109
01:25:16,100 --> 01:25:19,200
going out and buying
and looking for Walkmans
1110
01:25:19,233 --> 01:25:20,633
or cassette players,
1111
01:25:22,833 --> 01:25:25,767
that would be insane.
1112
01:25:25,800 --> 01:25:27,500
Justin, if you're listening,
1113
01:25:27,533 --> 01:25:30,033
you could make history .
1114
01:25:32,233 --> 01:25:34,267
It's got a speaker.
1115
01:25:34,300 --> 01:25:35,533
A speaker?
1116
01:25:35,567 --> 01:25:37,533
- Uh-huh, it records audio.
1117
01:25:41,567 --> 01:25:43,533
- That's crazy.
- Yeah.
1118
01:25:43,567 --> 01:25:45,600
- Absolutely crazy.
1119
01:25:52,733 --> 01:25:54,633
Well,
that's the end of this film.
1120
01:25:54,667 --> 01:25:56,567
Signing off,
1121
01:25:56,600 --> 01:26:00,267
this has been Eric's films
production company incorporated.
1122
01:26:00,300 --> 01:26:01,667
13 goblins
jump up and down,
1123
01:26:01,700 --> 01:26:03,533
13 witches yelling
for some food,
1124
01:26:03,567 --> 01:26:05,433
13 giants yelling for some food
1125
01:26:05,467 --> 01:26:07,267
and 13 witches
yelling for some food,
1126
01:26:07,300 --> 01:26:08,800
13 goblins messing
with your head,
1127
01:26:08,833 --> 01:26:10,667
13 goblins messing up the bed,
1128
01:26:10,700 --> 01:26:13,500
13 goblins yelling.
1129
01:26:34,600 --> 01:26:36,667
When Grammy
was a little girl,
1130
01:26:36,700 --> 01:26:39,500
my mommy used to sing
me this little song
1131
01:26:39,533 --> 01:26:41,567
so I could remember my ABCs.
1132
01:26:48,600 --> 01:26:53,667
* A, B, C, D, E, F, G
1133
01:26:53,700 --> 01:26:59,267
* H, I, J, K, L, M, N, O, P
1134
01:26:59,300 --> 01:27:04,600
* Q, R, S and T, U, V
1135
01:27:04,633 --> 01:27:08,467
* W, and X, Y, Z
1136
01:27:11,500 --> 01:27:13,600
Now, could you do
that with Grammy?
1137
01:27:13,633 --> 01:27:16,567
Try it again. You sing
with me this time, okay?
83863
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