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1
00:00:06,507 --> 00:00:08,307
And it
2
00:00:08,509 --> 00:00:11,577
Took me about 30 plus years
to figure out the acting thing
3
00:00:11,579 --> 00:00:13,579
Was not really going
to work out for me, though.
4
00:00:14,181 --> 00:00:15,814
I, I know here I am.
5
00:00:15,816 --> 00:00:18,984
This is my station in life, and
this is a good place for you.
6
00:00:19,020 --> 00:00:19,618
Yeah. Yeah.
7
00:00:19,854 --> 00:00:21,103
Well,
can I give you some feedback
8
00:00:21,105 --> 00:00:23,906
On your new day job
as a bartender?
9
00:00:24,041 --> 00:00:26,775
Mm hmm. You suck.
10
00:00:26,777 --> 00:00:29,478
I've done
all kinds of research on beer,
11
00:00:29,814 --> 00:00:32,881
And I know exactly when it is
time for one.
12
00:00:32,883 --> 00:00:35,484
I guess
you'd be the man to tell us.
13
00:00:35,486 --> 00:00:37,169
So it would be, right?
14
00:00:37,171 --> 00:00:38,704
Right now what?
15
00:00:38,706 --> 00:01:05,514
What do you have?
16
00:01:09,253 --> 00:01:11,103
So, jimi, you know, I'm
the eternal researcher.
17
00:01:11,105 --> 00:01:15,074
I like to find esoteric material
and talk about it all day.
18
00:01:15,076 --> 00:01:15,974
Never knew that
19
00:01:15,976 --> 00:01:17,042
I read this great book,
20
00:01:17,144 --> 00:01:20,012
Tom standards is a history
of the world in six glasses,
21
00:01:20,247 --> 00:01:22,014
And it talks
about all of the fluids
22
00:01:22,016 --> 00:01:25,684
That have influenced humankind
from beer, wine,
23
00:01:25,753 --> 00:01:29,371
Distilled spirits,
coffee, tea and soda.
24
00:01:30,674 --> 00:01:32,674
I I'm going for the can, too.
25
00:01:33,244 --> 00:01:36,178
I've written about lots of kinds
of technology in the past,
26
00:01:36,180 --> 00:01:39,047
And it occurred to me that
drinks are a kind of technology.
27
00:01:39,150 --> 00:01:40,983
They've had lots of impact
on the way
28
00:01:40,985 --> 00:01:41,784
The world works
29
00:01:42,019 --> 00:01:44,069
And on how people think
on history in general.
30
00:01:44,071 --> 00:01:46,138
So I have this idea of writing
31
00:01:46,140 --> 00:01:48,006
A history of the world
through drinks.
32
00:01:48,008 --> 00:01:49,708
But looking at the way
that drinks
33
00:01:49,710 --> 00:01:51,243
Changed the course of history
34
00:01:51,245 --> 00:01:56,982
And the way that technology
does.
35
00:01:56,984 --> 00:01:58,951
Beer has always been the drink
36
00:01:58,953 --> 00:02:00,119
That sort of brings
people together.
37
00:02:00,121 --> 00:02:01,236
And this is a thread
38
00:02:01,238 --> 00:02:04,339
That runs all the way
through human civilization.
39
00:02:04,341 --> 00:02:05,307
Beer has been around
40
00:02:05,309 --> 00:02:06,975
From when man
41
00:02:06,977 --> 00:02:08,010
Evolved from the apes,
42
00:02:08,012 --> 00:02:09,211
And it was one of the first
43
00:02:09,313 --> 00:02:12,848
Words ever written, and it was
one of the first graphics ever.
44
00:02:13,117 --> 00:02:16,251
It appears, in cuneiform
and hieroglyphics
45
00:02:16,253 --> 00:02:18,971
From mesopotamia
4000 years before christ.
46
00:02:19,140 --> 00:02:21,640
Before that,
people just drank water.
47
00:02:22,643 --> 00:02:23,442
I know.
48
00:02:23,444 --> 00:02:24,676
Depressing, right.
49
00:02:24,745 --> 00:02:27,446
One of the reasons that people
settled down and became farmers
50
00:02:27,448 --> 00:02:31,183
Instead of being nomadic herders
and hunters and gatherers, was
51
00:02:31,185 --> 00:02:33,218
That it would guarantee
the supply of food,
52
00:02:33,220 --> 00:02:35,571
But would also guarantee
the supply of beer.
53
00:02:35,573 --> 00:02:38,073
This is something that
archeologists and sociologists
54
00:02:38,275 --> 00:02:41,844
Have seriously proposed the beer
theory of civilization,
55
00:02:41,846 --> 00:02:43,545
Which is the reason we're here
at all.
56
00:02:43,547 --> 00:02:45,781
The reason we have
the kind of lifestyle we do
57
00:02:45,916 --> 00:02:47,983
Was that originally
people wanted to make sure
58
00:02:48,018 --> 00:02:49,568
They had enough beer.
59
00:02:49,570 --> 00:02:53,205
But beer, like a lot of great
inventions, was a happy mistake.
60
00:02:53,440 --> 00:02:55,207
Once human beings
figured out how to
61
00:02:55,209 --> 00:02:58,911
Grow and store grain, I know,
I know it seems obvious now,
62
00:02:59,213 --> 00:03:01,513
But our ancestors just weren't
the brightest.
63
00:03:02,416 --> 00:03:04,516
The world's
first cities began to form.
64
00:03:04,952 --> 00:03:06,585
We weren't hunter
gatherers anymore.
65
00:03:06,587 --> 00:03:07,736
We were farmers.
66
00:03:07,738 --> 00:03:10,939
And at some point,
maybe as early as 10,000 b.C.,
67
00:03:11,308 --> 00:03:13,942
Somebody just left some wet
grain sitting around,
68
00:03:14,245 --> 00:03:17,212
Which created a mixture of water
and yeast and grain
69
00:03:17,615 --> 00:03:20,015
And some guy and, you know,
it was a guy.
70
00:03:20,384 --> 00:03:23,602
No woman would just recklessly
drink some weird smelling water.
71
00:03:23,904 --> 00:03:26,171
But he took a sip and said,
hey, this tastes pretty good.
72
00:03:26,473 --> 00:03:27,940
And they didn't
even have any pretzels
73
00:03:27,942 --> 00:03:29,575
Or anything like that
to go with it.
74
00:03:29,577 --> 00:03:31,076
And I'll wait a minute.
75
00:03:31,078 --> 00:03:32,544
Look at that face on jim.
76
00:03:32,546 --> 00:03:35,214
I know that face that says, dan,
you're full of it.
77
00:03:35,216 --> 00:03:35,981
Face.
78
00:03:36,450 --> 00:03:38,650
See, this is a moment when you
need a history guy to pop in
79
00:03:38,886 --> 00:03:40,852
And tell everyone you're right.
80
00:03:40,854 --> 00:03:44,473
And I happen to know
just the guy.
81
00:03:44,808 --> 00:03:46,308
My name's matthew adams.
82
00:03:46,310 --> 00:03:48,543
I'm an archeologist
and an egyptologist.
83
00:03:48,846 --> 00:03:50,412
I'm all
about the history of beer.
84
00:03:51,949 --> 00:03:54,750
Well, we don't know if
beer was discovered or invented,
85
00:03:54,752 --> 00:03:58,370
But it seems likely that
it was an accidental discovery.
86
00:03:58,572 --> 00:04:03,175
If neolithic people
are making porridge or gruel
87
00:04:03,177 --> 00:04:05,344
Or something like this
from grain
88
00:04:05,346 --> 00:04:07,746
That they've harvested,
mix it with water.
89
00:04:07,748 --> 00:04:10,215
You leave that
sitting around a couple of days
90
00:04:10,217 --> 00:04:13,185
And something's happening there.
91
00:04:13,787 --> 00:04:15,971
Hey, man, something's happening.
92
00:04:15,973 --> 00:04:18,507
There would be this fermentation
that it smells good.
93
00:04:18,542 --> 00:04:19,608
Oh, it smells pretty good.
94
00:04:19,610 --> 00:04:21,877
Oh, looks good.
Oh, tastes good, huh?
95
00:04:22,079 --> 00:04:24,613
Feels good. Feels good.
96
00:04:24,615 --> 00:04:29,618
Once that was recognized,
they deliberately manipulated
97
00:04:29,620 --> 00:04:32,371
That process very quickly,
figured out what to do
98
00:04:32,773 --> 00:04:35,674
To have something like the beer
that we think of today.
99
00:04:35,676 --> 00:04:38,310
A proper drink.
The effects that beer had.
100
00:04:38,495 --> 00:04:42,014
Changing your consciousness,
altering your mind.
101
00:04:42,049 --> 00:04:42,581
You know, only
102
00:04:43,250 --> 00:04:45,517
The gods could affect your mind
and your consciousness.
103
00:04:45,853 --> 00:04:47,185
But at the same time,
104
00:04:47,187 --> 00:04:51,173
Drunkenness
was part of a social experience.
105
00:04:51,175 --> 00:04:54,676
The egyptians had a festival
of drunkenness before.
106
00:04:54,678 --> 00:04:55,377
You knew it.
107
00:04:55,579 --> 00:04:57,412
Beer drinking
became a religious right.
108
00:04:58,015 --> 00:05:00,182
I mean,
it still is for a lot of people.
109
00:05:00,851 --> 00:05:04,019
One egyptian myth tells
the story of the goddess hathor.
110
00:05:04,471 --> 00:05:06,538
She went on a mission
to destroy the earth,
111
00:05:06,907 --> 00:05:09,041
But along the way,
she had some beer.
112
00:05:09,043 --> 00:05:11,043
Got a little looped.
Forgot all about it.
113
00:05:11,445 --> 00:05:14,813
And that is how she became
the goddess of beer and brewing
114
00:05:15,516 --> 00:05:16,748
All around the pyramids.
115
00:05:16,750 --> 00:05:19,318
The the workers.
At least microbreweries going.
116
00:05:19,586 --> 00:05:20,635
Really? Yeah.
117
00:05:20,637 --> 00:05:22,971
And the pyramids were not built
by slaves.
118
00:05:23,007 --> 00:05:24,473
According to some research,
119
00:05:24,475 --> 00:05:26,408
They were built by paid
government workers.
120
00:05:26,410 --> 00:05:27,876
And guess what?
They were paid in.
121
00:05:27,878 --> 00:05:28,977
They were paid in beer. Beer?
122
00:05:28,979 --> 00:05:31,013
Yeah.
123
00:05:31,181 --> 00:05:34,416
Beer appears in payroll
departments, accounting ledgers.
124
00:05:34,618 --> 00:05:37,336
It's even found in one of
the most ancient shopping lists.
125
00:05:37,805 --> 00:05:40,839
But you know how that goes once
something emerges
126
00:05:40,841 --> 00:05:44,142
That's useful and fun, then
the government gets involved.
127
00:05:44,445 --> 00:05:48,080
And pretty soon, beer was taxed
and beer bureaucrats popped up
128
00:05:48,549 --> 00:05:49,348
Like everything.
129
00:05:49,350 --> 00:05:51,383
Fun beer got regulated,
130
00:05:51,819 --> 00:05:54,886
Though in sumer, at least
they seemed pretty loose there.
131
00:05:55,339 --> 00:05:58,740
Everyone got a government
issued ration of beer soldiers,
132
00:05:58,742 --> 00:06:01,243
Policemen, workers, scribes,
even women and children.
133
00:06:01,645 --> 00:06:04,279
It was like socialism
run by a college fraternity.
134
00:06:04,615 --> 00:06:09,184
You know,
it was all about beer. And
135
00:06:11,438 --> 00:06:13,004
Beer was
really, really fundamental
136
00:06:13,006 --> 00:06:14,606
In ancient egyptian culture.
137
00:06:14,608 --> 00:06:17,309
There's an old egyptian saying
that, you know, a bad mother,
138
00:06:17,311 --> 00:06:19,644
If you don't send your child
to school with enough beer.
139
00:06:19,880 --> 00:06:22,414
It was very important
also in egyptian religion,
140
00:06:22,616 --> 00:06:25,317
And it was sort of the lifeblood
of egyptian civilization.
141
00:06:26,220 --> 00:06:28,670
Everyone was drinking
beer all the time,
142
00:06:28,806 --> 00:06:30,439
Even though it was
pretty low alcohol.
143
00:06:30,441 --> 00:06:31,540
They probably had at least
144
00:06:31,542 --> 00:06:33,308
A little buzz on
for most of the day.
145
00:06:33,310 --> 00:06:36,278
But look, those pyramids,
they're still standing.
146
00:06:36,513 --> 00:06:38,280
So next time
you show up for work,
147
00:06:38,282 --> 00:06:40,282
Maybe pop up on a cold one.
148
00:06:40,284 --> 00:06:42,617
Apparently, it helps.
149
00:06:42,653 --> 00:06:44,202
Bears
always been a very social drink.
150
00:06:44,204 --> 00:06:45,604
And so you get references
151
00:06:45,606 --> 00:06:48,640
In these ancient texts to people
coming together over beer.
152
00:06:48,742 --> 00:06:50,909
Then you find people
using expressions
153
00:06:50,911 --> 00:06:52,677
Like to make a beer whole,
154
00:06:52,679 --> 00:06:54,780
And that means to have a meeting
or to have a party.
155
00:06:55,015 --> 00:06:57,449
And you know the significance
of that in their society
156
00:06:57,451 --> 00:06:59,618
As a way of bringing people
together.
157
00:06:59,620 --> 00:07:01,686
Beer was liquid bread.
158
00:07:01,688 --> 00:07:03,839
It was more than just a drink.
159
00:07:03,841 --> 00:07:05,440
Beer was food.
160
00:07:05,442 --> 00:07:09,478
The beer that ancient people had
was not highly filtered
161
00:07:09,480 --> 00:07:10,679
Like it is today.
162
00:07:10,681 --> 00:07:15,617
It was full of very tiny
pieces of grains and these
163
00:07:15,752 --> 00:07:20,071
And all sorts
of organic compounds and very,
164
00:07:20,073 --> 00:07:23,241
Very rich in vitamin b
when people were drinking beer.
165
00:07:23,744 --> 00:07:25,911
This was nutrition.
166
00:07:25,913 --> 00:07:28,413
It wasn't
just because they were thirsty.
167
00:07:29,149 --> 00:07:31,616
Archeology guy
may be right about all of that,
168
00:07:31,752 --> 00:07:35,504
But when you're thirsty,
there really
169
00:07:35,506 --> 00:07:38,106
Is nothing like a cold beer.
Whole tea.
170
00:07:38,142 --> 00:07:40,575
What is it with England
where they have warm beer?
171
00:07:41,011 --> 00:07:43,044
I don't know.
What do you think, george?
172
00:07:44,047 --> 00:07:45,380
You know, I'd.
173
00:07:45,516 --> 00:07:48,183
I'd need more than just one sip
174
00:07:48,185 --> 00:07:50,318
To give you a proper feedback.
175
00:07:51,271 --> 00:07:53,038
It's all computing right now.
176
00:07:53,040 --> 00:07:55,974
It's just downloading
from another bottle.
177
00:07:56,376 --> 00:07:57,909
When we think about
drinking a beer,
178
00:07:57,911 --> 00:08:00,178
It isn't something that you do
alone.
179
00:08:00,314 --> 00:08:03,782
It's something that you do with
your child's or your family.
180
00:08:04,017 --> 00:08:07,118
It's a communal social activity.
181
00:08:07,254 --> 00:08:09,037
In ancient mesopotamia,
182
00:08:09,039 --> 00:08:12,607
The earliest depictions of beer
drinking are to people
183
00:08:12,709 --> 00:08:15,877
Drinking with straws
out of a large vessel.
184
00:08:16,013 --> 00:08:20,582
This is telling, I think, about
this social aspect of beer.
185
00:08:20,851 --> 00:08:23,735
It was something
that brought people together
186
00:08:23,737 --> 00:08:28,073
And that reinforced the sense
of community and commonality.
187
00:08:28,575 --> 00:08:30,842
You know how egyptians said
hello?
188
00:08:30,844 --> 00:08:33,645
They said bread and beer,
just the way we say.
189
00:08:33,647 --> 00:08:34,980
Have a nice day.
190
00:08:34,982 --> 00:08:37,782
I mean, I like bread and beer
a lot better, to be honest.
191
00:08:38,252 --> 00:08:39,484
And even back then,
192
00:08:39,486 --> 00:08:41,603
They'd raise a glass of beer
the way we do today
193
00:08:41,605 --> 00:08:43,705
To wish someone good health
to toast
194
00:08:43,707 --> 00:08:45,740
A lost comrade, to cheer
someone on.
195
00:08:46,343 --> 00:08:50,812
Beer is part of
our collective human memory.
196
00:08:52,516 --> 00:08:53,782
I remember
197
00:08:53,784 --> 00:08:57,669
Beer from basically my mother
giving it to me
198
00:08:57,671 --> 00:09:01,506
To go to sleep as a child of one
and two years old.
199
00:09:01,508 --> 00:09:04,309
She was slipping me
little symbol falls of beer.
200
00:09:04,511 --> 00:09:06,011
That's the canadian way.
201
00:09:06,013 --> 00:09:07,712
Well, of course it is.
202
00:09:07,714 --> 00:09:09,347
What's your first memory
of beer?
203
00:09:09,349 --> 00:09:12,350
Well, mine's not like,
as romantic as that.
204
00:09:12,386 --> 00:09:14,386
We were in eighth grade.
205
00:09:14,388 --> 00:09:15,003
We paid
206
00:09:15,505 --> 00:09:18,907
Some guy to go in a liquor store
and buy us some colt 45.
207
00:09:19,243 --> 00:09:21,743
Yeah, we just.
Got a little drunk. A colt 45.
208
00:09:21,845 --> 00:09:23,845
I had a kick tank dress.
209
00:09:23,847 --> 00:09:25,847
Yeah,
I remember a vivid, vivid night.
210
00:09:25,849 --> 00:09:26,581
It was winter.
211
00:09:27,117 --> 00:09:30,685
We paid a guy to go and get us
beer, but then we had court size
212
00:09:30,687 --> 00:09:31,603
Beer corps.
213
00:09:31,605 --> 00:09:32,370
So it was.
214
00:09:32,539 --> 00:09:34,606
It was, you know,
six of us with six courts
215
00:09:35,008 --> 00:09:37,676
With a fire in the woods
trying to avoid the cops,
216
00:09:37,978 --> 00:09:39,144
You know, seeing the fire
217
00:09:39,146 --> 00:09:41,479
Burnt down and, you know,
passing out on the snow.
218
00:09:42,115 --> 00:09:44,082
I thought
beer was pretty disgusting.
219
00:09:44,084 --> 00:09:44,816
And I remember, you know,
220
00:09:44,818 --> 00:09:45,784
My dad would
221
00:09:46,019 --> 00:09:48,536
Let me try some at the pub
and I think this is horrible.
222
00:09:48,538 --> 00:09:49,804
Why would you want to
drink this?
223
00:09:49,806 --> 00:09:51,873
And then it was one day
it was very, very hot.
224
00:09:51,875 --> 00:09:53,975
And I wanted a drink
to quench my thirst.
225
00:09:53,977 --> 00:09:56,578
And it suddenly occurred to me
that what I wanted was beer,
226
00:09:56,880 --> 00:09:59,781
That the bitterness
that I thought I disliked
227
00:09:59,783 --> 00:10:01,916
Was actually just what I wanted.
228
00:10:01,918 --> 00:10:05,036
And so I remember having a beer,
and I must have been 16
229
00:10:05,038 --> 00:10:08,440
Or 17 and thinking, oh, yes,
I can see the point of this now.
230
00:10:10,210 --> 00:10:14,212
And, you know, one
of the oldest jokes in the world
231
00:10:14,381 --> 00:10:16,081
Is about beer. Get up.
232
00:10:16,083 --> 00:10:18,683
Skeleton walks into a bar, says,
give me a beer and I'm up.
233
00:10:19,886 --> 00:10:22,570
That's the shortest jokes ever
for joke two.
234
00:10:22,673 --> 00:10:24,806
One of my favorite things
in cheers was was
235
00:10:24,808 --> 00:10:26,808
When norm would come in
to the bar,
236
00:10:26,810 --> 00:10:27,175
You know,
237
00:10:27,644 --> 00:10:28,610
For the first time
in the episode,
238
00:10:28,612 --> 00:10:30,478
And you'd always have it
all of a sudden
239
00:10:30,480 --> 00:10:32,580
A joke, you know, it's noon, but
240
00:10:33,884 --> 00:10:35,317
Not sorry.
241
00:10:35,319 --> 00:10:38,053
On Thursday, you go into a bar,
you're finished
242
00:10:39,940 --> 00:10:41,473
Work the first couple of times.
243
00:10:41,475 --> 00:10:44,109
And then then
they were stuck with it.
244
00:10:44,111 --> 00:10:49,114
The writers had to come up
with about 275 of those.
245
00:10:49,449 --> 00:10:50,982
Well,
that was a brilliant runner.
246
00:10:50,984 --> 00:10:53,084
It was like a strut of the show,
247
00:10:53,086 --> 00:10:55,103
And I couldn't wait to see norm.
248
00:10:55,105 --> 00:10:57,305
Yeah. Yeah.
Tough on the writers.
249
00:10:57,307 --> 00:10:58,907
Oh, very well.
250
00:10:58,909 --> 00:11:01,643
And, oh, yeah, those guys are.
251
00:11:02,679 --> 00:11:03,111
Hey, mr.
252
00:11:03,680 --> 00:11:05,547
Peterson. What's the story?
Boy meets beer.
253
00:11:05,949 --> 00:11:09,084
Boy drinks
beer, boy gets another beer.
254
00:11:10,954 --> 00:11:12,837
So this is what happens
when you're drinking
255
00:11:12,839 --> 00:11:14,406
Beer with a couple of friends.
256
00:11:14,408 --> 00:11:16,541
You just end up losing
track of the thread.
257
00:11:16,543 --> 00:11:18,810
So, okay,
back to the story of beer.
258
00:11:18,945 --> 00:11:20,979
We're at the park
where beer gets delicious.
259
00:11:21,515 --> 00:11:23,481
Bay has been around for about,
we think, ten,
260
00:11:23,483 --> 00:11:25,383
12,000 years
or something like that.
261
00:11:25,385 --> 00:11:28,753
And for most of that time
it hasn't had hops in it.
262
00:11:28,905 --> 00:11:30,939
The two biggest things
that have happened in
263
00:11:30,941 --> 00:11:33,675
The history of beer were
the original discovery of beer,
264
00:11:33,944 --> 00:11:36,711
And then the addition of hops,
which only happened in about,
265
00:11:36,847 --> 00:11:38,847
We think, the ninth century.
266
00:11:38,849 --> 00:11:39,647
Wait a minute.
267
00:11:39,716 --> 00:11:41,483
This is one of those moments
in life
268
00:11:41,485 --> 00:11:42,684
Where nobody wants to ask
269
00:11:42,686 --> 00:11:45,420
A question and seem dumb,
so I'll be the one to say it.
270
00:11:45,806 --> 00:11:48,139
I had no idea
what a hop actually is.
271
00:11:48,608 --> 00:11:51,142
People say, oh, it's the hops
that make beer taste great.
272
00:11:51,578 --> 00:11:54,179
And I nod, but I've never
really known what they are.
273
00:11:54,481 --> 00:11:56,047
Or even if they are, they?
274
00:11:56,049 --> 00:11:58,183
I mean, is there ever
just one hop?
275
00:11:58,185 --> 00:12:00,285
Do they always come in a bunch?
276
00:12:00,287 --> 00:12:01,603
So for the record,
277
00:12:01,605 --> 00:12:04,406
Hops are the cone shaped flowers
that grow from the cumulus
278
00:12:04,408 --> 00:12:07,041
Ulu plant, which, to be honest,
sounds like one of those
279
00:12:07,144 --> 00:12:09,144
Harry potter magic spells.
280
00:12:09,146 --> 00:12:11,546
But inside the cone
are the tiny yellow pods
281
00:12:11,982 --> 00:12:14,582
That are the secret to
what makes beer taste amazing.
282
00:12:14,985 --> 00:12:17,886
They have the oils and resins
that give beer its aroma
283
00:12:17,888 --> 00:12:18,937
And flavor,
284
00:12:19,005 --> 00:12:21,706
And so brewers often
add them throughout the process
285
00:12:21,708 --> 00:12:24,075
To best capture
their special qualities.
286
00:12:24,377 --> 00:12:27,612
And that's what a
hop is or that's what hops are
287
00:12:31,084 --> 00:12:31,449
Today.
288
00:12:31,918 --> 00:12:32,917
Hops is
a sort of really important
289
00:12:32,919 --> 00:12:34,436
Part of the taste of beer,
290
00:12:34,438 --> 00:12:36,704
But hops only came in
in the medieval period.
291
00:12:37,674 --> 00:12:40,809
So beer started as a mistake,
became a currency
292
00:12:41,011 --> 00:12:42,210
And an institution
293
00:12:42,279 --> 00:12:45,447
And a source of nutrition and
a way for people to get together
294
00:12:45,949 --> 00:12:48,049
And something that great
just spreads.
295
00:12:48,452 --> 00:12:51,302
So from egypt
to mesopotamia, beer
296
00:12:51,304 --> 00:12:54,506
Brewing and beer drinking spread
to ancient greece and rome,
297
00:12:54,674 --> 00:12:57,175
And it kept going by the middle
ages.
298
00:12:57,210 --> 00:13:01,212
Beer was everywhere
in the medieval period.
299
00:13:01,214 --> 00:13:03,715
It was the monks
who kept culture alive.
300
00:13:03,717 --> 00:13:07,185
They translated manuscripts,
preserved scientific documents.
301
00:13:07,471 --> 00:13:09,103
But maybe
the most important thing
302
00:13:09,105 --> 00:13:11,906
They did was maintain beer
making traditions.
303
00:13:12,442 --> 00:13:15,577
They were also
the first documented beer snobs.
304
00:13:16,046 --> 00:13:18,413
I mean, you know those guys,
I won't drink this beer.
305
00:13:18,415 --> 00:13:20,215
I only drink that beer.
306
00:13:20,217 --> 00:13:23,318
Blame it on the monks.
307
00:13:27,641 --> 00:13:28,239
George, you had
308
00:13:28,542 --> 00:13:31,209
A great career
and still do as a doctor.
309
00:13:32,012 --> 00:13:33,812
Dramatic and comedy.
310
00:13:33,814 --> 00:13:36,147
And you were a might I say,
311
00:13:36,149 --> 00:13:38,783
A living fixture at the bar
and in your great show.
312
00:13:38,785 --> 00:13:39,417
Cheers.
313
00:13:40,036 --> 00:13:42,670
You always had a mug in front
of you or what was as a beer.
314
00:13:42,672 --> 00:13:44,739
That was nonalcoholic nerd.
315
00:13:45,275 --> 00:13:47,475
Our director,
jim burrows, thought that
316
00:13:47,777 --> 00:13:50,578
The cast might get sluggish
if it was real beer,
317
00:13:50,714 --> 00:13:52,714
But at the time there wasn't any
318
00:13:52,716 --> 00:13:54,782
Non alcoholic beer
available on tap.
319
00:13:54,784 --> 00:13:58,369
So they took cans of kingsbury,
320
00:13:58,972 --> 00:14:03,575
Brewed near beer and pour it
into soda pop dispensers
321
00:14:03,944 --> 00:14:07,145
Behind the bar, of course,
well before we started shooting.
322
00:14:07,447 --> 00:14:09,914
So get nice. And warm and flash.
323
00:14:09,916 --> 00:14:13,785
And so the beer came out
and they said,
324
00:14:14,120 --> 00:14:16,671
We need a little head on there,
but it doesn't look good.
325
00:14:16,673 --> 00:14:20,942
So every mug on the set
had a pinch of salt in it.
326
00:14:21,845 --> 00:14:22,510
You sure?
327
00:14:22,712 --> 00:14:26,214
So it was salty,
warm, flat near beer.
328
00:14:26,216 --> 00:14:28,349
And you had to tell jokes.
You had great.
329
00:14:28,351 --> 00:14:30,084
I am a genius.
330
00:14:30,086 --> 00:14:33,671
Cheers was on for 11 years,
which means george drank
331
00:14:33,673 --> 00:14:36,674
Warm, salty,
near beer for way too long.
332
00:14:36,877 --> 00:14:38,176
So maybe it's time for him
333
00:14:38,178 --> 00:14:42,380
To try what people call the best
beer in the world.
334
00:14:42,382 --> 00:14:45,283
I have a beer here.
I want you guys to try.
335
00:14:45,318 --> 00:14:47,585
This is jimmy ale.
336
00:14:47,954 --> 00:14:50,672
Now, this is made by trappist
monks.
337
00:14:50,674 --> 00:14:52,774
It's aged 25 years.
338
00:14:53,276 --> 00:14:54,309
Is that all?
339
00:14:54,311 --> 00:14:57,011
And the monks
take a vow of silence
340
00:14:57,681 --> 00:15:00,815
To make this beer while you're
drinking beer all day.
341
00:15:00,951 --> 00:15:02,750
You get some wild silences.
342
00:15:02,752 --> 00:15:04,619
Good deal of the neighbors.
Yeah.
343
00:15:04,621 --> 00:15:06,638
9% alcohol.
344
00:15:06,640 --> 00:15:08,172
Oh, that's a boost. Yeah.
345
00:15:08,174 --> 00:15:09,774
Fermented in the bottle.
346
00:15:09,776 --> 00:15:10,208
It's.
347
00:15:10,877 --> 00:15:12,477
Well, it's kind of
got a guinness blackness to it.
348
00:15:13,146 --> 00:15:15,413
So this is supposed to be
349
00:15:15,415 --> 00:15:19,050
The finest expression of beer
making on the planet earth.
350
00:15:19,552 --> 00:15:21,119
Ready? Really? Go. Cheers.
351
00:15:22,739 --> 00:15:24,272
So the monks are still at it.
352
00:15:24,274 --> 00:15:26,574
From the middle ages
to today, beer
353
00:15:26,576 --> 00:15:29,611
Making and beer drinking are
what monks are doing.
354
00:15:29,613 --> 00:15:32,246
I mean, among other things,
I hope.
355
00:15:34,551 --> 00:15:37,018
The production of beer
was particularly concentrated
356
00:15:37,020 --> 00:15:38,019
In the hands of monks,
357
00:15:38,021 --> 00:15:38,353
And this is
358
00:15:38,688 --> 00:15:40,171
Because monastic communities
359
00:15:40,173 --> 00:15:42,240
Were striving
to be self-sufficient.
360
00:15:42,242 --> 00:15:44,142
So they tried to make
their own food and drink.
361
00:15:44,144 --> 00:15:45,143
They also wanted to be able
362
00:15:45,378 --> 00:15:48,746
To provide food and drink to
visiting travelers and pilgrims.
363
00:15:48,982 --> 00:15:49,847
And then they realized that
364
00:15:50,016 --> 00:15:51,716
Actually this was a quite nice
little business
365
00:15:51,718 --> 00:15:53,768
That you could
sell beer to people.
366
00:15:53,770 --> 00:15:56,838
And so we now associate beer
very closely with that
367
00:15:56,840 --> 00:15:59,841
Monastic tradition
in the middle ages.
368
00:16:00,010 --> 00:16:01,576
And that sort of carries beer
369
00:16:01,578 --> 00:16:04,412
From the ancient world
into the modern period.
370
00:16:04,414 --> 00:16:05,813
Every bit are special.
371
00:16:05,815 --> 00:16:07,615
But she made trappist beer.
372
00:16:07,617 --> 00:16:10,568
You can see it's the water
and the yeast.
373
00:16:10,570 --> 00:16:13,404
They are the secret,
the dna of this beer.
374
00:16:13,406 --> 00:16:14,772
Two quick points here.
375
00:16:14,774 --> 00:16:17,608
One, this is considered
the finest beer ever made.
376
00:16:17,610 --> 00:16:20,278
And two,
this is his real accent.
377
00:16:20,747 --> 00:16:22,947
He's not doing a bit.
378
00:16:22,949 --> 00:16:24,682
We are in the abbey.
379
00:16:24,684 --> 00:16:25,283
Not for them.
380
00:16:25,585 --> 00:16:27,518
Just come on in. Shimmy
the trumpets.
381
00:16:27,520 --> 00:16:28,886
Monks are catholics. Monks?
382
00:16:30,306 --> 00:16:32,006
The first trappist beer
383
00:16:32,008 --> 00:16:35,309
Was brewed in the seventh
eighth centuries.
384
00:16:35,912 --> 00:16:39,113
The beer was first
brewed for a reason.
385
00:16:39,549 --> 00:16:42,984
It was bitter for the heads
to drink beer than the water.
386
00:16:42,986 --> 00:16:46,237
The process of making beer since
the beginning, pretty favored
387
00:16:46,339 --> 00:16:52,944
Ingredients
is better for the health.
388
00:16:52,946 --> 00:16:56,748
I'm sorry. If.
389
00:16:57,283 --> 00:17:02,503
I think I'm going to see
god shortly.
390
00:17:02,505 --> 00:17:05,106
Definitely better with the nuts.
391
00:17:05,575 --> 00:17:06,441
Wait a second.
392
00:17:06,443 --> 00:17:08,176
This is supposed to be the best
393
00:17:08,178 --> 00:17:11,279
Beer in the world, so maybe we
need to give it another chance.
394
00:17:11,881 --> 00:17:13,047
We recommend to consume.
395
00:17:13,049 --> 00:17:14,949
She made up his own glass.
396
00:17:14,951 --> 00:17:19,303
It's a big glass with a very big
opener to have a lot of flavor
397
00:17:19,739 --> 00:17:23,641
Every sip of the same bottle
gives you something different.
398
00:17:23,710 --> 00:17:27,712
Complex, different aroma.
399
00:17:27,714 --> 00:17:29,480
That's not too bad.
400
00:17:29,482 --> 00:17:30,581
That's good stuff.
401
00:17:30,583 --> 00:17:32,784
I don't know that
I could pound down
402
00:17:32,786 --> 00:17:36,637
Two bottles of this,
but I you know, it very strong.
403
00:17:36,639 --> 00:17:38,239
I can't get on the bike
after that.
404
00:17:38,241 --> 00:17:40,708
You know,
I get off this chair after that.
405
00:17:40,844 --> 00:17:42,477
Yeah.
Well that's an endorsement.
406
00:17:42,479 --> 00:17:44,045
That's I have an endorsement.
407
00:17:44,047 --> 00:17:44,479
Sorry.
408
00:17:44,981 --> 00:17:49,817
Germany made by
the monks had to do mass.
409
00:17:49,819 --> 00:17:52,437
The monks were all men
obviously.
410
00:17:52,439 --> 00:17:54,839
And beer is often
thought of as a guy's drink
411
00:17:55,408 --> 00:17:57,175
With beer commercials
all over the world.
412
00:17:57,177 --> 00:18:00,144
It's guys drinking together,
clinking glasses, having fun.
413
00:18:00,447 --> 00:18:01,712
But like a lot of things,
414
00:18:01,714 --> 00:18:05,249
It was often women doing the
real work, guys kicking back.
415
00:18:05,251 --> 00:18:06,751
Women are hard at work.
416
00:18:06,753 --> 00:18:08,803
Not much has changed.
417
00:18:08,805 --> 00:18:11,639
Traditionally in the middle
ages, brewing would have been
418
00:18:11,941 --> 00:18:14,909
Very much a cottage industry
and you had a term called
419
00:18:14,911 --> 00:18:18,312
Brewster's, and these were
the women who were brewing beer.
420
00:18:18,314 --> 00:18:20,248
Women typically have better
palates,
421
00:18:20,250 --> 00:18:22,016
So are better at tasting beer,
422
00:18:22,018 --> 00:18:24,435
So therefore they produce
much better beer as a result.
423
00:18:24,871 --> 00:18:27,705
Now, when you think of ireland,
you think of saint patrick.
424
00:18:27,707 --> 00:18:30,575
But it was another saint,
saint bridget of kildare.
425
00:18:30,610 --> 00:18:33,578
She died
and the year 525 who helped
426
00:18:33,580 --> 00:18:35,847
Turn ireland
into a beer loving nation.
427
00:18:36,616 --> 00:18:37,949
So saint bridget is, of course,
428
00:18:37,951 --> 00:18:41,936
One of ireland's most famous
saints, and she has a really,
429
00:18:41,938 --> 00:18:44,338
Really important role in irish
beer history.
430
00:18:45,275 --> 00:18:48,409
My favorite story of saint
bridget comes from
431
00:18:48,411 --> 00:18:51,445
An 11th century poem called
saint bridget's ale feast,
432
00:18:51,781 --> 00:18:52,647
Where she tells us
433
00:18:52,649 --> 00:18:54,782
That heaven
is a giant lake of beer
434
00:18:54,784 --> 00:18:56,884
That everyone can drink
for all eternity,
435
00:18:56,886 --> 00:19:10,381
Which sounds rather nice to me.
436
00:19:10,383 --> 00:19:12,750
Here's the problem with beer.
It's got fizz.
437
00:19:13,153 --> 00:19:16,103
So the moment you open a beer,
you pretty much have to drink
438
00:19:16,105 --> 00:19:18,940
All of it, whether it's a can
or a bottle or a barrel.
439
00:19:19,409 --> 00:19:21,542
But that's
also what's great about beer.
440
00:19:21,544 --> 00:19:23,911
You pretty
much have to drink all of it.
441
00:19:23,913 --> 00:19:26,447
And there's nothing
worse than flat beer.
442
00:19:26,449 --> 00:19:27,982
So drink up. And.
443
00:19:29,586 --> 00:19:31,886
When it
was first discovered or created,
444
00:19:31,938 --> 00:19:33,771
You couldn't
store it for long periods,
445
00:19:33,773 --> 00:19:39,343
So you might as well drink
all the beer you had,
446
00:19:39,345 --> 00:19:40,645
Whereas wine
447
00:19:40,647 --> 00:19:43,281
Had to be fermented over
quite a long period,
448
00:19:43,283 --> 00:19:45,550
And so you had to have pottery
to make it.
449
00:19:45,818 --> 00:19:47,518
And that meant that you could
drink a little bit of it
450
00:19:47,520 --> 00:19:51,005
And then you could stop up
your bottle and come back later.
451
00:19:51,241 --> 00:19:52,640
So there's always been this
452
00:19:52,642 --> 00:19:55,009
Difference,
which is that wine is associated
453
00:19:55,011 --> 00:19:58,479
With moderate consumption
of alcohol with males
454
00:19:58,481 --> 00:19:59,847
And is sort of more civilized,
455
00:19:59,849 --> 00:20:01,816
Whereas beer is about,
oh, let's here's
456
00:20:01,818 --> 00:20:04,018
All the beer, let's drink
all the beer and then fall over.
457
00:20:04,153 --> 00:20:07,538
Beer comes in all sorts of ways
and cans and bottles
458
00:20:07,540 --> 00:20:08,739
Of all different shapes.
459
00:20:08,741 --> 00:20:15,947
So which one tastes
better, george, you sit here.
460
00:20:15,949 --> 00:20:17,848
So what a beer expert.
461
00:20:17,850 --> 00:20:21,018
When it comes to beer,
I wouldn't go that far.
462
00:20:21,354 --> 00:20:21,786
I don't know.
463
00:20:21,971 --> 00:20:24,705
I mean, I enjoy your beer.
464
00:20:24,841 --> 00:20:28,809
You prefer beer on tap
the bottle or the cap?
465
00:20:29,045 --> 00:20:31,345
I would say. Outside.
466
00:20:31,347 --> 00:20:33,514
Then bottle the ten cans.
467
00:20:33,816 --> 00:20:35,249
I'd say that's about right.
468
00:20:35,251 --> 00:20:36,217
Why don't you tell me?
469
00:20:36,219 --> 00:20:37,418
You can tell the difference
470
00:20:37,420 --> 00:20:41,305
Between a bottle of beer
and a can of beer. Go.
471
00:20:42,008 --> 00:20:42,907
Give me, please.
472
00:20:42,909 --> 00:20:44,976
Absolutely not
a scientist doing.
473
00:20:45,078 --> 00:20:45,977
I'm going to call beer,
474
00:20:46,112 --> 00:20:48,546
So there's no way
you can tell that difference.
475
00:20:48,715 --> 00:20:52,083
Oh, well, let's just see.
476
00:20:52,085 --> 00:20:53,284
Yeah, let's just see.
477
00:20:53,286 --> 00:20:56,671
I want to see a beer
in a bottle of beer and a can.
478
00:20:56,673 --> 00:20:58,339
See if you guys can tell
the difference.
479
00:20:58,341 --> 00:21:00,174
Oh, okay.
480
00:21:00,176 --> 00:21:03,044
Yeah. All right.
481
00:21:03,046 --> 00:21:03,411
All right.
482
00:21:04,080 --> 00:21:05,546
I'm going to use the old church
key. Here, okay?
483
00:21:06,282 --> 00:21:07,515
And we'll pour.
484
00:21:08,584 --> 00:21:10,351
Okay.
485
00:21:10,353 --> 00:21:11,686
Ready? George?
486
00:21:12,021 --> 00:21:14,338
Mix them up. All right.
487
00:21:14,340 --> 00:21:16,907
Well, try that one.
488
00:21:16,909 --> 00:21:17,575
Danny.
489
00:21:18,378 --> 00:21:19,410
This one? Yep.
490
00:21:19,412 --> 00:21:21,679
Hold on, george, you're next.
491
00:21:21,681 --> 00:21:22,880
What's that one?
492
00:21:24,050 --> 00:21:24,682
That's a bottle.
493
00:21:24,684 --> 00:21:26,017
Bottle for sure. Right.
494
00:21:26,019 --> 00:21:28,753
All right, try this one.
495
00:21:28,838 --> 00:21:33,841
Yep. Right.
496
00:21:33,843 --> 00:21:38,679
Definitely a cap, george.
497
00:21:40,149 --> 00:21:41,349
Okay,
498
00:21:42,652 --> 00:21:46,187
This is a beer
499
00:21:48,141 --> 00:21:48,606
Bottle.
500
00:21:48,608 --> 00:21:49,240
Bottle.
501
00:21:49,509 --> 00:21:53,277
All right,
let me switch with this one.
502
00:21:53,279 --> 00:22:01,485
Try that one.
503
00:22:01,487 --> 00:22:03,904
That is a care.
504
00:22:03,906 --> 00:22:05,039
Gentlemen.
505
00:22:05,408 --> 00:22:07,408
This was the same beer.
506
00:22:07,410 --> 00:22:09,944
You drink twice
at the same. Time.
507
00:22:10,313 --> 00:22:12,413
These are the same beer.
508
00:22:12,415 --> 00:22:15,783
That's not the way a taste test
is supposed to work.
509
00:22:15,785 --> 00:22:17,218
I get it.
510
00:22:17,220 --> 00:22:20,037
The way it works,
you've tasted this twice,
511
00:22:20,039 --> 00:22:21,505
And you've called it
two different things.
512
00:22:21,507 --> 00:22:22,606
You didn't do this twice.
513
00:22:22,608 --> 00:22:23,774
You've called
in two different things.
514
00:22:23,776 --> 00:22:26,310
Well, I know the difference
in my own mind.
515
00:22:26,312 --> 00:22:27,912
You're a pirate diary now.
516
00:22:27,914 --> 00:22:30,915
You're a university believer
receiver.
517
00:22:30,917 --> 00:22:31,549
Awful.
518
00:22:31,617 --> 00:22:33,484
All righty, jimmy. Here we go.
519
00:22:33,486 --> 00:22:34,535
Cheers. Louder.
520
00:22:34,537 --> 00:22:39,306
You get that writer
you are going to get it.
521
00:22:39,642 --> 00:22:42,743
Please ignore the words of this
so-called expert.
522
00:22:42,945 --> 00:22:45,312
I know.
I can tell the difference.
523
00:22:45,314 --> 00:22:48,349
Serve blind bottles and cans
they've passed.
524
00:22:48,384 --> 00:22:50,768
No detectable difference over
and over.
525
00:22:50,770 --> 00:22:53,404
Can a can or a bottle affect
the taste of beer?
526
00:22:53,406 --> 00:22:54,338
Absolutely.
527
00:22:54,340 --> 00:22:56,407
The proper way
is to pour into a glass.
528
00:22:56,743 --> 00:22:58,876
But if you pour into a nice
glass, you're going to see it
529
00:22:58,878 --> 00:23:00,344
And then you really drink
with your eyes.
530
00:23:00,346 --> 00:23:03,481
First.
531
00:23:03,483 --> 00:23:06,117
This is my third favorite sound.
532
00:23:06,119 --> 00:23:06,751
Och, this.
533
00:23:06,753 --> 00:23:09,703
This summer.
534
00:23:09,705 --> 00:23:12,807
My first is the sound
of a harley-davidson motorcycle.
535
00:23:13,176 --> 00:23:15,876
And the second is a
martini shaker.
536
00:23:16,245 --> 00:23:19,146
Hang out here or.
537
00:23:19,148 --> 00:23:22,650
Oh, woo! I love.
538
00:23:22,685 --> 00:23:23,651
As we do in the south.
539
00:23:23,653 --> 00:23:25,686
You're working outside
on the asphalt spreader.
540
00:23:26,272 --> 00:23:29,907
Oh. Oh, baby,
I need that coming now.
541
00:23:29,942 --> 00:23:32,042
Go way down. Beautiful.
542
00:23:32,044 --> 00:23:35,646
Okay, so to recap, beer
starts in egypt, goes to europe,
543
00:23:35,648 --> 00:23:38,149
Gets improved by the monks,
is brewed by the women,
544
00:23:38,484 --> 00:23:41,285
But eventually
it ends up all over the world.
545
00:23:41,287 --> 00:23:43,204
Every country has its own
local brew
546
00:23:43,206 --> 00:23:45,639
That people drink after work
with friends hanging out.
547
00:23:46,309 --> 00:23:47,441
And eventually, of course,
548
00:23:47,510 --> 00:23:51,345
It comes to the new world
where it helps build a country.
549
00:23:51,347 --> 00:23:53,681
So the history of beer
in america is pretty crazy.
550
00:23:53,683 --> 00:23:56,350
I mean, first of all,
most of us of european descent
551
00:23:56,352 --> 00:23:58,536
Wouldn't even have made it here
without beer.
552
00:23:58,538 --> 00:24:00,738
Beer helped us
survive for generations.
553
00:24:00,740 --> 00:24:02,773
When the mayflower
set out in 1620,
554
00:24:02,775 --> 00:24:04,675
They were aiming
for the hudson river,
555
00:24:04,677 --> 00:24:06,977
But they ended up because of bad
weather at cape cod.
556
00:24:07,246 --> 00:24:09,346
They wanted to go
to their original destination,
557
00:24:09,348 --> 00:24:12,016
But the crew was like,
no, you have to get out here
558
00:24:12,485 --> 00:24:14,635
Because otherwise we're not
going to have enough beer
559
00:24:14,637 --> 00:24:16,470
For the return
journey across the atlantic.
560
00:24:16,472 --> 00:24:18,205
The lack of beer ended up
561
00:24:18,207 --> 00:24:22,243
Determining where that colony
was founded in the 19th century.
562
00:24:22,578 --> 00:24:23,844
Immigration to america.
563
00:24:23,846 --> 00:24:24,945
You get a lot more people
564
00:24:25,014 --> 00:24:27,815
Coming from northern europe,
from germany, from sweden.
565
00:24:28,050 --> 00:24:29,884
These are beer
drinking cultures.
566
00:24:29,886 --> 00:24:33,671
And so beer becomes even more
important in american culture.
567
00:24:34,040 --> 00:24:35,639
When you think
about the american presidents
568
00:24:35,641 --> 00:24:38,175
Who have love and brewed beer
from george washington
569
00:24:38,177 --> 00:24:42,012
Brewing porters at mount vernon,
john adams, thomas jefferson,
570
00:24:42,348 --> 00:24:44,448
Even all the way to barack
obama, who brewed beer
571
00:24:44,450 --> 00:24:46,484
At the white house
and even hosted the beer summit.
572
00:24:47,119 --> 00:24:51,505
Really, the modern beer movement
came in the 1840s and 1850s.
573
00:24:51,707 --> 00:24:52,473
Several german
574
00:24:52,475 --> 00:24:53,507
Immigrants came over
575
00:24:53,509 --> 00:24:54,942
And they brought yeast
in their pocket
576
00:24:54,944 --> 00:24:56,544
And they started
to brew their lagers.
577
00:24:56,546 --> 00:24:57,745
Here in america,
578
00:24:57,747 --> 00:25:00,848
America is an entrepreneurial
business kind of country.
579
00:25:01,484 --> 00:25:02,683
So it wasn't long before
580
00:25:02,685 --> 00:25:04,451
Some enterprising character
decided
581
00:25:04,453 --> 00:25:06,637
To start a commercial brewery.
582
00:25:06,639 --> 00:25:09,840
Exactly who that was and who got
there first is somewhat murky,
583
00:25:10,510 --> 00:25:11,475
But it was probably
584
00:25:11,577 --> 00:25:14,044
The yingling brewery
in pottsville, pennsylvania,
585
00:25:14,780 --> 00:25:19,550
At least to hear them tell it.
586
00:25:19,552 --> 00:25:24,605
So we have been here for 193
years, not we, the two of us is
587
00:25:25,041 --> 00:25:28,375
We were founded in 1829
by our great, great, great
588
00:25:28,377 --> 00:25:30,211
Grandfather,
who was an immigrant
589
00:25:30,213 --> 00:25:31,178
From germany
590
00:25:31,180 --> 00:25:33,113
In those days in the 1800s
591
00:25:33,115 --> 00:25:33,447
And probably
592
00:25:34,350 --> 00:25:37,284
Going into the early 1900s,
every small town in this area,
593
00:25:37,320 --> 00:25:40,004
They all had their own
little breweries that serviced
594
00:25:40,273 --> 00:25:41,438
Just the local people.
595
00:25:41,440 --> 00:25:42,773
And I think primarily it was
596
00:25:42,775 --> 00:25:44,909
It was the miners,
the working class folks.
597
00:25:44,911 --> 00:25:47,811
As time went on
and more mainstream
598
00:25:47,813 --> 00:25:51,215
And national brewers came on
site, more transportation
599
00:25:51,217 --> 00:25:52,283
Across the country,
600
00:25:52,485 --> 00:25:55,302
A lot of those smaller brewers
started to either just die out
601
00:25:55,538 --> 00:25:58,706
Or they consolidated
or they got bought out.
602
00:25:58,708 --> 00:26:01,842
Here's breweries growing so fast
that if we don't grow
603
00:26:01,844 --> 00:26:03,677
To immediate,
it's going to grow to meet us.
604
00:26:05,581 --> 00:26:08,115
Think about the folks
that came over on the ships.
605
00:26:08,117 --> 00:26:09,583
They could only drink
beer to survive
606
00:26:09,585 --> 00:26:11,468
Because they didn't
have clean water.
607
00:26:11,470 --> 00:26:13,871
Then you get here
and you had generations of folks
608
00:26:13,873 --> 00:26:16,507
That were brewing at home
or had small local breweries.
609
00:26:16,926 --> 00:26:18,108
And from there
that was different
610
00:26:18,110 --> 00:26:19,510
Waves of immigrants that came.
611
00:26:19,512 --> 00:26:22,413
So when you think about irish,
scottish, english, german
612
00:26:22,415 --> 00:26:25,482
Immigrants, all these are beer
loving countries, right?
613
00:26:25,484 --> 00:26:28,252
And so all those folks came here
and they love beer.
614
00:26:28,254 --> 00:26:32,940
So you've got this huge base
for beer already.
615
00:26:32,942 --> 00:26:35,776
I have a beautiful demonstration
for you. Okay.
616
00:26:35,878 --> 00:26:39,046
Because we had someone come from
probably the greatest brand
617
00:26:39,048 --> 00:26:41,815
In the world, guinness,
to show me how to actually
618
00:26:42,118 --> 00:26:44,718
Pour again, a spirit.
619
00:26:45,021 --> 00:26:47,805
Smooth draft in.
620
00:26:48,374 --> 00:26:49,840
Creamy draft. Guinness.
621
00:26:54,747 --> 00:26:56,246
So enjoyed draft
622
00:26:56,248 --> 00:26:58,449
Guinness where you see this
sign.
623
00:26:59,352 --> 00:27:01,535
I am very bad
on these other taps
624
00:27:01,537 --> 00:27:04,838
I don't know how to do it
I see it in the forms not right
625
00:27:04,874 --> 00:27:06,373
That the head's not right.
626
00:27:06,375 --> 00:27:09,710
And so that's why I do
everything that they tell me
627
00:27:09,712 --> 00:27:10,010
To do.
628
00:27:10,579 --> 00:27:12,846
But here somehow
with proper instruction,
629
00:27:12,848 --> 00:27:16,250
I think you'll be surprised at
how well I pour a guinness.
630
00:27:16,252 --> 00:27:18,802
So I'm going to talk a bit
about the history of the brand,
631
00:27:18,938 --> 00:27:22,239
And then I'll pass this
delicious, thick, wonderful,
632
00:27:22,241 --> 00:27:22,906
Foamy beer.
633
00:27:22,908 --> 00:27:23,807
Oh, I wonder,
634
00:27:23,909 --> 00:27:25,976
Maybe we could flip the order
there, you know,
635
00:27:25,978 --> 00:27:28,245
And have the beer first
and then talk.
636
00:27:28,247 --> 00:27:29,313
I suck at that.
637
00:27:29,315 --> 00:27:33,117
I go, okay,
how about this will pour and
638
00:27:33,119 --> 00:27:34,351
Talk at the same time. No.
639
00:27:35,471 --> 00:27:38,539
Guinness was the first beer
ever sold in the united states.
640
00:27:38,541 --> 00:27:40,774
And you pour
while you're talking to any
641
00:27:40,776 --> 00:27:43,644
And the proper technique is
to pour this part of it first.
642
00:27:43,946 --> 00:27:45,446
And you'll see there's
three colors here.
643
00:27:45,448 --> 00:27:46,847
There's black, brown and white.
644
00:27:46,849 --> 00:27:51,085
Now we have to wait
until the black goes
645
00:27:51,087 --> 00:27:53,203
All the way up to the top
and it's just black and white.
646
00:27:53,205 --> 00:27:55,773
And then there's
a second stage to the poured.
647
00:27:55,975 --> 00:27:58,942
It's like when I had ron wood
and keith
648
00:27:58,944 --> 00:28:00,678
Richards
at the farm up in canada.
649
00:28:00,680 --> 00:28:03,080
Yes, that would be the rolling
stones. Yeah.
650
00:28:03,082 --> 00:28:05,416
I didn't have a poor machine.
I didn't have kegs of guinness.
651
00:28:05,418 --> 00:28:07,351
So I had to go to all the beer
stores
652
00:28:07,353 --> 00:28:09,770
In the whole region
and buy every kind of guinness.
653
00:28:09,805 --> 00:28:11,905
I had because I knew the boys.
654
00:28:11,907 --> 00:28:12,873
That's all they drank.
655
00:28:12,875 --> 00:28:14,875
And, you know,
they had a whole crew with them.
656
00:28:14,877 --> 00:28:17,277
And so it was called guinness
the entire weekend.
657
00:28:17,279 --> 00:28:19,079
So they're nice and black.
658
00:28:19,081 --> 00:28:20,781
And we see the foam
there is white.
659
00:28:20,783 --> 00:28:22,149
And when you go to the second
phase
660
00:28:22,151 --> 00:28:23,183
And the foam should be
661
00:28:23,185 --> 00:28:23,650
Fried up
662
00:28:23,853 --> 00:28:25,302
Right to the edge of the rim
663
00:28:25,304 --> 00:28:27,388
So that a gentleman
with a mustache gets a little.
664
00:28:27,707 --> 00:28:28,372
Yeah.
665
00:28:28,974 --> 00:28:32,309
In the hairs of your familiar
taunts, you're there for you.
666
00:28:32,311 --> 00:28:36,113
Yes. My god, you
and I'll get it right
667
00:28:36,382 --> 00:28:38,382
Or my handle goes
all the way down.
668
00:28:38,384 --> 00:28:40,250
45 degree angle.
669
00:28:40,252 --> 00:28:41,802
I don't have patience for that.
670
00:28:41,804 --> 00:28:43,837
When I was in ireland
or shooting a movie there,
671
00:28:44,306 --> 00:28:45,339
We want to do that.
672
00:28:45,541 --> 00:28:48,642
It just took forever to get a
well like guinness is worth
673
00:28:48,644 --> 00:28:51,145
Waiting for abroad. Oh,
it was delicious.
674
00:28:51,180 --> 00:28:51,678
All right.
675
00:28:52,047 --> 00:28:53,046
And there I'm
going to let that sit.
676
00:28:53,048 --> 00:28:55,616
And again, we'll wait for that.
677
00:28:55,618 --> 00:28:56,283
Oh, yeah.
678
00:28:56,385 --> 00:28:58,118
It looks so cool.
Yeah, it's cool.
679
00:28:58,120 --> 00:28:59,169
It's great.
680
00:28:59,371 --> 00:29:01,572
Pour yourself
one, lady. Oh, yeah, yeah.
681
00:29:01,607 --> 00:29:03,841
I don't understand
pushing it forward.
682
00:29:03,843 --> 00:29:05,175
What's that all about?
683
00:29:05,177 --> 00:29:06,610
Push it forward
for the main pour
684
00:29:06,612 --> 00:29:09,046
And then push it back
for the foam here.
685
00:29:09,048 --> 00:29:10,781
So I'll do that. Like that.
686
00:29:10,783 --> 00:29:13,217
All you see, it comes out
a little different way there.
687
00:29:13,219 --> 00:29:14,852
I bring it to the top
688
00:29:14,854 --> 00:29:17,237
And james joyce,
of course, referred to the
689
00:29:17,673 --> 00:29:21,008
The particular odor
around guinness brewery
690
00:29:21,010 --> 00:29:24,578
And then james gate did the
air smelled of roasted fire
691
00:29:27,283 --> 00:29:30,217
And some of the roasted barley.
692
00:29:30,219 --> 00:29:33,270
I say we we go off, gentlemen.
693
00:29:33,272 --> 00:29:36,173
Yes. Did aaron
694
00:29:36,175 --> 00:29:41,245
Go bra. Oh.
695
00:29:42,982 --> 00:29:45,883
Oh lovely.
696
00:29:47,286 --> 00:29:49,970
You can't talk about beer
without talking about bars
697
00:29:49,972 --> 00:29:51,138
Because that's where people go
698
00:29:51,140 --> 00:29:53,607
To have a cold one
and socialize.
699
00:29:53,609 --> 00:29:55,108
Beer is a communal drink.
700
00:29:55,110 --> 00:29:57,311
Even making a toast
clinking a beer mug
701
00:29:57,313 --> 00:29:59,379
Is something that goes back
to ancient times.
702
00:29:59,915 --> 00:30:02,282
You did it to show
friendship and trust.
703
00:30:02,284 --> 00:30:05,202
See, a little of your beer
would spill into the other mug
704
00:30:05,738 --> 00:30:08,138
And a little of that
beer would spill into yours.
705
00:30:08,140 --> 00:30:10,174
So you knew no one was poisoning
anyone.
706
00:30:10,943 --> 00:30:13,443
Beer has been a peacemaker
since the very beginning,
707
00:30:14,046 --> 00:30:18,182
And the bar has been the place
where that piece is made.
708
00:30:18,184 --> 00:30:19,983
Beer is a very social drink.
709
00:30:19,985 --> 00:30:22,085
It's also the oldest
drink of the working man.
710
00:30:22,104 --> 00:30:22,753
And so there's this
711
00:30:23,272 --> 00:30:26,573
Great tradition that beer
is the sort of no nonsense drink
712
00:30:26,842 --> 00:30:27,975
That helps people relax.
713
00:30:27,977 --> 00:30:29,776
At the end of the day, beer
is the.
714
00:30:29,778 --> 00:30:31,345
Heart of the community.
715
00:30:31,347 --> 00:30:35,048
It's ingrained into our society
and beer is
716
00:30:35,217 --> 00:30:36,483
Part of celebration.
717
00:30:36,485 --> 00:30:38,252
Beer is part commiseration.
718
00:30:38,254 --> 00:30:41,071
The term public house
first appears in England
719
00:30:41,073 --> 00:30:44,007
Sometime in the 17th century.
720
00:30:44,810 --> 00:30:48,579
A pub 200 years ago
wasn't just a pub selling beer,
721
00:30:48,581 --> 00:30:50,514
It was also where you did
your groceries.
722
00:30:50,516 --> 00:30:52,082
It was also the hardware store.
723
00:30:52,084 --> 00:30:54,184
It was also the local leather
store.
724
00:30:54,186 --> 00:30:56,270
Often the local undertakers.
725
00:30:56,272 --> 00:30:58,739
So pubs
developed throughout the 1800s
726
00:30:59,008 --> 00:31:01,408
As a really
important social hub.
727
00:31:02,878 --> 00:31:04,978
The overall
effects of alcohol on society
728
00:31:04,980 --> 00:31:07,514
I think is a sort of reduction
of friction, right?
729
00:31:07,917 --> 00:31:10,551
Things move along a bit better
in social context.
730
00:31:10,619 --> 00:31:12,102
Of course that could go too far
731
00:31:12,104 --> 00:31:14,972
And that can lead to violence
and it can lead to bad behavior.
732
00:31:14,974 --> 00:31:18,075
But by and large, it's
to sort of relax people
733
00:31:18,077 --> 00:31:20,210
And to help life flow
a bit more easily.
734
00:31:20,212 --> 00:31:21,478
And I think that's the function
735
00:31:21,480 --> 00:31:25,415
It's always had
and still has today.
736
00:31:25,417 --> 00:31:28,752
And beer has always been seen
as a solid, upstanding drink.
737
00:31:29,371 --> 00:31:33,473
In 1751, for instance, english
artist william hogarth made
738
00:31:33,475 --> 00:31:36,577
Two prints, which he wanted
people to look out side by side.
739
00:31:37,179 --> 00:31:39,813
In the first, he depicted
something he called gin lane,
740
00:31:40,215 --> 00:31:42,716
Where everyone is drunk on gin
and they're sick and broke.
741
00:31:43,586 --> 00:31:47,905
And as you can see,
not great about parenting.
742
00:31:47,907 --> 00:31:49,806
And next to it, beer street,
743
00:31:49,808 --> 00:31:51,842
Where everyone is healthy,
happy and productive.
744
00:31:52,411 --> 00:31:55,445
The message is simple
beer is good for you.
745
00:31:56,081 --> 00:31:58,115
Beer is good for society.
746
00:31:58,117 --> 00:31:59,750
Well,
not everyone got that message.
747
00:32:00,986 --> 00:32:02,085
In the late 19th and
748
00:32:02,087 --> 00:32:03,236
Early 20th century,
749
00:32:03,238 --> 00:32:05,238
There was a large temperance
movement in america.
750
00:32:05,841 --> 00:32:08,275
It was mostly focused on liquor,
but beer
751
00:32:08,310 --> 00:32:10,811
Got swept up into it too.
752
00:32:10,813 --> 00:32:13,113
Before you knew it,
the country that was built on
753
00:32:13,115 --> 00:32:15,415
Beer was shutting down
breweries and bars.
754
00:32:15,818 --> 00:32:17,951
Prohibition.
They've all said act.
755
00:32:18,387 --> 00:32:19,269
The 18th amendment
756
00:32:19,438 --> 00:32:22,339
To the constitution
became law in January 1919.
757
00:32:22,875 --> 00:32:25,776
But here's the truth
people still found a way
758
00:32:25,778 --> 00:32:27,911
To have a beer.
759
00:32:27,913 --> 00:32:31,181
Americans always find a way.
760
00:32:31,183 --> 00:32:32,182
June 13th.
761
00:32:32,184 --> 00:32:34,451
1933, eliot ness and his.
762
00:32:34,453 --> 00:32:35,719
Untouchables raid a warehouse
763
00:32:35,721 --> 00:32:38,171
Finding the biggest illegal
brewery.
764
00:32:38,173 --> 00:32:40,507
Li rico youngblood
bring it around by the buck
765
00:32:40,776 --> 00:32:42,409
A number with robert stack.
766
00:32:42,411 --> 00:32:45,479
So the illegal beer
that was all that prohibition
767
00:32:45,481 --> 00:32:47,381
Really was in
chicago was not illegal.
768
00:32:47,383 --> 00:32:50,183
There was that beer. Well,
they called it green beer.
769
00:32:50,185 --> 00:32:51,184
Why green?
770
00:32:51,186 --> 00:32:53,370
Because they were making
so much of it
771
00:32:53,372 --> 00:32:54,271
That they got to the point
772
00:32:54,273 --> 00:32:56,006
Where they couldn't
brew it properly.
773
00:32:56,008 --> 00:32:58,842
And give it enough time
so they would just, you know,
774
00:32:59,278 --> 00:33:00,844
Get it made quickly
and send it out.
775
00:33:00,846 --> 00:33:02,879
The door was always premature
beer.
776
00:33:03,182 --> 00:33:05,482
The worst part about prohibition
was that the places
777
00:33:05,484 --> 00:33:08,485
Where people got together,
the public spaces all closed.
778
00:33:08,921 --> 00:33:10,404
Well, I guess the worst part
was that it
779
00:33:10,406 --> 00:33:13,273
Created organized crime
and violent gang warfare.
780
00:33:13,642 --> 00:33:15,242
But the second worst part was
you couldn't
781
00:33:15,244 --> 00:33:17,544
Get together with your friends
and share a cold one.
782
00:33:17,913 --> 00:33:19,479
So during prohibition,
obviously,
783
00:33:19,481 --> 00:33:22,082
Those were incredibly difficult
times for brewers in america.
784
00:33:22,117 --> 00:33:23,483
Literally went from thousands
785
00:33:23,485 --> 00:33:25,869
Across the country down
to just a few dozen.
786
00:33:25,871 --> 00:33:28,472
Ultimately, they had to find
different ways to survive.
787
00:33:28,474 --> 00:33:32,142
So many of them made malted
milk products, made near beers,
788
00:33:32,378 --> 00:33:33,844
So a whole host of things.
789
00:33:33,846 --> 00:33:34,778
And miller, in fact,
790
00:33:34,780 --> 00:33:35,612
Actually created this
791
00:33:35,748 --> 00:33:38,315
In our folks
could stay and come and visit.
792
00:33:38,784 --> 00:33:41,118
We were able to survive
prohibition in large
793
00:33:41,120 --> 00:33:42,819
Thanks to a third generation
owner
794
00:33:42,821 --> 00:33:44,871
At the time who was frank
yingling.
795
00:33:44,873 --> 00:33:47,541
We're we're sitting right
now is the old dairy or ice
796
00:33:47,543 --> 00:33:48,642
Cream factory.
797
00:33:48,644 --> 00:33:50,877
So once prohibition was enacted,
not only did
798
00:33:50,879 --> 00:33:53,680
He make near beer in the brewery
to keep his workers employed,
799
00:33:53,916 --> 00:33:56,683
Which was one half of 1%,
alcohol was legal,
800
00:33:57,519 --> 00:34:00,103
But he also backed that up
by making ice cream
801
00:34:00,105 --> 00:34:02,539
Here in the dairy
for local distribution.
802
00:34:03,375 --> 00:34:04,775
They had to keep
the dream alive.
803
00:34:04,777 --> 00:34:07,110
I mean, they had
they had to survive.
804
00:34:07,112 --> 00:34:10,680
They had to be ready to thrive
the day that it ended, 1933.
805
00:34:10,983 --> 00:34:12,065
And they had me ready to go
806
00:34:12,117 --> 00:34:14,785
So that people could get back
to that love for beer.
807
00:34:14,787 --> 00:34:16,019
Well, after prohibition,
808
00:34:16,021 --> 00:34:18,271
There was actually
a national celebration.
809
00:34:18,273 --> 00:34:19,172
That beer was back,
810
00:34:19,508 --> 00:34:22,542
But that did not necessarily
translate into massive sales.
811
00:34:23,278 --> 00:34:25,112
The thirties, the middle
of the great depression.
812
00:34:25,114 --> 00:34:27,881
It was a difficult time
for an industry like beer,
813
00:34:27,883 --> 00:34:34,604
Whose product was seen
as somewhat of a luxury.
814
00:34:34,606 --> 00:34:36,306
I got something else
really cool to show you.
815
00:34:36,308 --> 00:34:39,109
Yeah. Does that come with
a beer also? Yes, it does.
816
00:34:40,212 --> 00:34:41,478
Then I'm ready.
817
00:34:41,480 --> 00:34:43,580
All right. This is really neat.
I'm sure you guys.
818
00:34:43,916 --> 00:34:45,215
I've never seen this before.
Maybe.
819
00:34:45,217 --> 00:34:47,417
George,
you have a beautiful machine.
820
00:34:47,419 --> 00:34:49,169
It's not a cannabis
infusion machine.
821
00:34:49,171 --> 00:34:52,139
Oh, but here is what it does.
822
00:34:52,141 --> 00:34:54,541
All right, we place the beer
here like this.
823
00:34:54,676 --> 00:34:56,042
Okay.
824
00:34:57,045 --> 00:34:58,812
I am going to do
825
00:34:58,814 --> 00:35:02,816
The master of beer first.
826
00:35:02,818 --> 00:35:05,018
Got to beat me up.
827
00:35:06,238 --> 00:35:09,039
What is that, like an irish jig
or something?
828
00:35:09,041 --> 00:35:12,943
What?
829
00:35:12,945 --> 00:35:20,083
And we have a portrait
of george.
830
00:35:20,085 --> 00:35:23,603
Oh, god,
I am instagramming this.
831
00:35:23,605 --> 00:35:24,171
I mean, really?
832
00:35:24,439 --> 00:35:25,438
How much guinness do
you have to sell
833
00:35:25,440 --> 00:35:26,606
To get one of these in your bar?
834
00:35:26,608 --> 00:35:28,141
I don't know.
835
00:35:29,111 --> 00:35:31,878
I said, oh,
836
00:35:32,014 --> 00:35:36,416
It's the albanian illinois
all familiar.
837
00:35:36,418 --> 00:35:37,651
That's all right.
838
00:35:37,653 --> 00:35:41,071
Yeah,
that here is the lonely canadian
839
00:35:41,073 --> 00:35:44,508
Coming up.
840
00:35:44,510 --> 00:35:45,909
So having a hard time with mine.
841
00:35:47,880 --> 00:35:51,581
Oh, wow.
842
00:35:52,251 --> 00:35:55,085
Oh, man, I
want this for my passport photo.
843
00:35:55,120 --> 00:35:58,839
This beautiful volvo
takes about 20 years.
844
00:35:59,107 --> 00:36:02,108
Yeah, and about £10.
845
00:36:02,277 --> 00:36:04,010
All right. Can we?
846
00:36:04,012 --> 00:36:05,478
Yes. Okay. I'm going to do it.
847
00:36:05,480 --> 00:36:05,946
Yeah.
848
00:36:06,615 --> 00:36:12,185
Let's drink our faces
and drink our business off from.
849
00:36:12,187 --> 00:36:14,504
This is still there.
850
00:36:14,506 --> 00:36:16,239
You drank half your face.
I did? Yeah.
851
00:36:16,241 --> 00:36:18,942
My face thought it might take
my double chin.
852
00:36:19,111 --> 00:36:19,743
You know,
853
00:36:21,046 --> 00:36:24,281
After world war two, the beer
industry grew exponentially.
854
00:36:24,449 --> 00:36:26,216
You could buy a budweiser
or a miller
855
00:36:26,218 --> 00:36:27,717
Pretty much anywhere in america.
856
00:36:27,719 --> 00:36:30,253
And brands were making beer
and shipping it everywhere.
857
00:36:30,706 --> 00:36:32,672
Beer got very, very big.
858
00:36:32,674 --> 00:36:34,407
But it's not just the big guys.
859
00:36:34,409 --> 00:36:36,676
Little breweries
have been popping up everywhere.
860
00:36:36,979 --> 00:36:40,247
Micro brewers, they call them
bum beer is still really big,
861
00:36:40,515 --> 00:36:41,915
But it's also really small.
862
00:36:43,585 --> 00:36:45,969
The rise of microbreweries,
I think it's a sort of backlash
863
00:36:45,971 --> 00:36:49,706
Against mass produced big beer
brands that are kind of boring.
864
00:36:49,875 --> 00:36:52,142
People started to say, well,
we could make more interesting
865
00:36:52,144 --> 00:36:53,109
In smaller quantities.
866
00:36:53,178 --> 00:36:55,946
And this led to an explosion
of microbreweries.
867
00:36:56,181 --> 00:36:57,948
Beer used to be made locally.
868
00:36:57,950 --> 00:36:59,849
You went into a tavern,
they'd make their own beer.
869
00:36:59,851 --> 00:37:02,085
And so I like to think
if the microbrewery
870
00:37:02,087 --> 00:37:03,803
Is a sort of return to the
871
00:37:03,805 --> 00:37:06,239
The roots of the way
beer used to be.
872
00:37:06,241 --> 00:37:08,975
So beer got large
with multinational breweries
873
00:37:08,977 --> 00:37:12,779
And international brands,
and it got small with microbrews
874
00:37:12,781 --> 00:37:14,080
And local bottles.
875
00:37:14,082 --> 00:37:15,949
And it also got weird.
876
00:37:15,951 --> 00:37:17,951
There's some very weird
beer out there,
877
00:37:19,304 --> 00:37:21,137
But it's just
it's really pretty much
878
00:37:21,139 --> 00:37:24,307
Just cream of broccoli,
double dry.
879
00:37:24,876 --> 00:37:26,843
Got to try. Come on.
880
00:37:26,845 --> 00:37:27,844
Trying to say,
881
00:37:29,214 --> 00:37:32,115
Oh, it's kind of like a bowl.
882
00:37:32,117 --> 00:37:32,549
I don't know.
883
00:37:32,818 --> 00:37:37,437
It smells kind of interesting.
884
00:37:37,439 --> 00:37:38,772
It's sharp.
885
00:37:39,074 --> 00:37:43,677
Yeah, that's really.
886
00:37:45,480 --> 00:37:47,180
The great thing about beer is
you can make it everywhere.
887
00:37:47,182 --> 00:37:48,615
And so there's just
a whole explosion
888
00:37:48,617 --> 00:37:51,184
Of interesting beer happening
wherever you go in the world,
889
00:37:51,186 --> 00:37:53,503
You can find the local beer and
and try it out.
890
00:37:53,505 --> 00:37:55,605
And, you know, it's
a great adventure.
891
00:37:55,607 --> 00:37:59,709
I think that craft beer
can be such an amazing thing
892
00:37:59,711 --> 00:38:04,914
To get people involved in
something that they can access,
893
00:38:04,916 --> 00:38:07,017
They can take part
in, they can prove themselves.
894
00:38:07,019 --> 00:38:09,286
There's a kind of increasing
trend in the united kingdom
895
00:38:09,288 --> 00:38:11,871
As people are experimenting
with different beers.
896
00:38:11,873 --> 00:38:12,772
They might be trying
897
00:38:12,774 --> 00:38:14,307
Slightly fruity beers,
so they might
898
00:38:14,309 --> 00:38:16,409
Have great fruit in it
or peach in it.
899
00:38:16,411 --> 00:38:18,945
One of the biggest things
with craft beer over the last
900
00:38:19,114 --> 00:38:21,815
Decade has been
just the overall culture of it
901
00:38:22,284 --> 00:38:25,385
As driven by real enthusiasts.
902
00:38:25,704 --> 00:38:27,771
I think a special look at craft
beer.
903
00:38:27,773 --> 00:38:30,674
It embodies
americanism and embodies
904
00:38:30,676 --> 00:38:33,543
This drive for exceptionalism.
905
00:38:34,046 --> 00:38:37,547
It embodies
this idea that we're not content
906
00:38:37,549 --> 00:38:41,117
With the status quo
and that we want to keep moving
907
00:38:41,119 --> 00:38:46,106
And evolving and changing,
and that is craft beer.
908
00:38:46,742 --> 00:38:48,308
It's a very unpretentious drink.
909
00:38:48,310 --> 00:38:49,943
People have tried to make it
a bit more pretentious,
910
00:38:49,945 --> 00:38:52,879
But basically it's good time,
almost straightforward,
911
00:38:52,948 --> 00:38:55,015
Have taste and relax
and you're not working anymore.
912
00:38:55,050 --> 00:38:58,718
You know, that's the ethos
we have with it.
913
00:38:58,720 --> 00:38:59,819
It's incredible.
914
00:38:59,821 --> 00:39:01,805
The minute
our ancestors got their act
915
00:39:01,807 --> 00:39:03,807
Together and learned
how to grow stuff,
916
00:39:03,809 --> 00:39:06,209
They made grain
and a place to store it.
917
00:39:06,211 --> 00:39:08,745
And then some brilliant idiot
made a mistake.
918
00:39:08,747 --> 00:39:10,513
And suddenly
we had this delicious
919
00:39:10,515 --> 00:39:12,615
Drink of water
and hops and yeast,
920
00:39:12,617 --> 00:39:15,885
Which meant we had something to
drink after a hard day's work.
921
00:39:16,405 --> 00:39:20,173
So every time we open a bottle
or a can to relax with friends,
922
00:39:20,442 --> 00:39:23,710
We're connecting to an unbroken
chain of soldiers on leave,
923
00:39:23,945 --> 00:39:25,078
The monks in the abbey,
924
00:39:25,080 --> 00:39:27,180
Goths and visigoths
and gangsters
925
00:39:27,349 --> 00:39:29,783
And the local bar
around the corner.
926
00:39:29,785 --> 00:39:31,151
The world may change.
927
00:39:31,153 --> 00:39:32,919
Sometimes not for the better,
928
00:39:32,921 --> 00:39:35,271
But thank god we've got beer
to see us through.
929
00:39:35,640 --> 00:39:37,407
Which is something
people have been saying
930
00:39:37,409 --> 00:39:42,145
For thousands of years.
931
00:39:42,147 --> 00:39:42,912
I think you could argue
932
00:39:43,115 --> 00:39:45,048
That civilization is sort of
founded on beer.
933
00:39:45,283 --> 00:39:46,549
It's there right at the start,
934
00:39:46,551 --> 00:39:48,885
May have even helped
get civilization going.
935
00:39:48,887 --> 00:39:50,837
And today I can still drink it
936
00:39:50,839 --> 00:39:52,572
In the sort of modern
high tech world
937
00:39:52,574 --> 00:39:54,774
Where we live,
beer is just a constant.
938
00:39:54,776 --> 00:39:57,410
The values associated with it,
that it has this magical power
939
00:39:57,412 --> 00:39:59,512
Of helping people relax
and bring them together.
940
00:39:59,514 --> 00:40:01,681
And those are absolute constants
throughout
941
00:40:01,783 --> 00:40:03,750
Thousands of years of history.
942
00:40:03,752 --> 00:40:06,086
Well, here's modern beer.
943
00:40:06,088 --> 00:40:07,137
I that's the toast.
944
00:40:07,139 --> 00:40:07,804
Yeah.
945
00:40:07,806 --> 00:40:09,639
Consuela, that's albanian.
946
00:40:09,641 --> 00:40:10,907
Yes prost.
947
00:40:12,377 --> 00:40:13,343
Thatcher
948
00:40:13,345 --> 00:40:17,347
Lancia salute salute to on danza
gent.
949
00:40:17,382 --> 00:40:20,049
Danny gent on.
950
00:40:20,085 --> 00:40:21,351
Time.
951
00:40:22,020 --> 00:40:23,970
And cheers.
952
00:40:23,972 --> 00:40:56,802
Cheers. And.
73456
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