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All right typically with my workflow I'll start with research and development and I'll typically ask
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questions like Who is my target audience.
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Who is my client.
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What are their needs what are their businesses needs.
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And I'll use those to shape my research.
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So we always start with research and development.
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We'll ask those clients those questions.
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In this case you are the client so you can know what your favorite color or who is your target market
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or maybe you haven't answered those questions yet.
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Now's a really good time to think about those things you want to define what is your voice going to
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be what is your story what flavor are you going to bring to the market.
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You know what is going to be your unique sales proposition as you become your own freelancer.
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So take a moment to think about that.
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And sometimes I'll do that secondary and I'll just start flipping through logos like I'm about to show
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you and the reason why is sometimes is just kind of nice to see what's possible or what ideas might
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help you evolve in this process.
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So let's go ahead and right click on your desktop or create a new folder and I'll call it ideas.
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And then what I'll do I usually have these three Web sites of the ones that I typically bounce between
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.
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I've got lobal lounge dot.com B hands dot net and logo pondok com logo pond is kind of becoming my favorite
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at the moment for finding some simple logo ideas.
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And as you flip through this think about a lot of different things for example this one caught my eye
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.
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It's kind of busy but I also like that blue color so I can click on this and drag it right to that folder
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that I created or right click and save image as depending how you want to work.
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But I really like how bold that is.
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I really like the color combination.
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It's a little busy.
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It would be you know you could simplify those colors if you needed to turn it into like a one color
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print.
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Here's another version that that artist did like that as well.
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I'm a huge fan of bold contrast images so I'm going to throw that in my ideas folder.
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I like both the combination of the font.
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I like the styling of the subtle shadows that they've used.
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I like the colors so that's why I put that in there.
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It's hit the back button a couple of times and this is typically how I work.
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I just flip through and find things that are either inspiring me or that I like whether it's how they
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created the illustration or maybe the color they used.
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And I was gob you know maybe maybe I don't know half a dozen a dozen or so images of things that inspire
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me and it could be for nothing else other than you know in this case I really like the organic feel
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of this but that might not even make sense for the logo we're about to make.
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So I'll go through and just find things that inspire me on be Hanse come up here to discover click on
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search and explore and then you can type in logo here or branding and you might have some better luck
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there and sometimes it's pretty helpful sometimes not so much in what I'll do here is if I see anything
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I like or that might be a good a good place to start that might inspire me or hold down the command
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key without a control.
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If you're on a PC and click on that and you'll see it just opens those links in a new tab and that way
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I can scroll through without losing my place.
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And if it's at all inspiring I can just command click on it to open it up into a new window so command
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click here maybe command click here and you see I've had a few more tabs to check out here in a second
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.
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I'm going to go ahead and jump over to a local lounge or a quake now lower lounge is a subscription
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based service but they still have some great articles on current logo trends or logos in the news and
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this is a really good place for you to brush up on just your overall knowledge of what it takes to create
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a logo and what's popular and what works well.
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Here's a shameless plug back in 2010.
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I was actually feature is one of the artists I'll throw that out there.
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I don't mind.
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But anyway here's a logo that I created at Way back in the day in 2010.
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Don't judge too harsh but this one right here this tendrils of fact that was super popular back then
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.
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And so that's one of the logos that I created.
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Anyway you can go through here and look at some of those trends and see what's popular and maybe that
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might help help you create your logo.
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I would warn though try to keep your logo simple.
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Try not to get caught up in trends because just like anything else trends can die and you want your
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logo to be as as timeless as possible so that way you can be like oh yeah that was definitely made back
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in 2010 you know when everything was trending towards this whatever effect it was so go ahead and scroll
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through find some different ideas gather them into this folder and once we have these collected we're
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going to go ahead and create a mood board in the next video.
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