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Let's take a closer look at the most common
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and simplest business case estimation method.
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The benefit cost ratio.
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How do you do it?
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First, costs are relatively easy to estimate
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to plus or minus 100% accuracy.
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One of the best methods for estimating
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the costs during initiation is with an analogous estimate
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by comparing it to a similar project.
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For example, for a health information system project
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I managed, the initiation business case estimate
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was calculated by saying "this is about twice as complicated
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as this other project done a few years ago,
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and it was $50M, so let's say the estimate
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for this project is about $100M, give or take 100%."
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That is a great first estimate.
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If you don't have a comparable project,
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you usually just guesstimate by calculating
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the number of people you think the project will need
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times the amount of time you think you'll need them
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times the rates, plus any material
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and services you might need.
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If you have a team with any familiarity
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and experience with the project domain,
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they can usually put together an estimate like this
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fairly quickly that gets you well within plus or minus 100%.
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Once you have the costs, you can estimate the benefits,
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and that is often less straightforward.
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You have to estimate benefits in monetary terms,
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since you'll be expending money to do the project,
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and want to make sure the effort is worthwhile.
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Fortunately, with a little experience and practice,
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it turns out that you can find ways to estimate
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almost any project's benefits in monetary terms,
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by finding the areas of benefits
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and then the ways they tangibly help.
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This calculation can often be made easier
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by breaking the problem down with a simple formula.
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The number of years the benefits will be received
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times the number of benefits received a year
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times the monetary upside of each benefit.
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Then calculate each part of the formula
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and multiply them together.
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For construction projects like roads and buildings
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the time period can be decades,
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but for process projects we usually assume
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no more than 3 to 5 years max,
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since the world will change after that
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and we can't count on the benefits continuing.
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Then calculate the number of benefits per year:
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the number of items sold, number of times cost is decreased,
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annual hours of time savings,
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annual hours of productivity increases,
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number of times cost is avoided, etc.
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Then calculate the monetary advantage of each benefit.
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Profit per item, savings per cost decrease,
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cost of each hour saved, rate of return
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on each additional productivity hour,
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cost avoided for each incidents, etc.
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Then multiply the three numbers together.
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Since you've broken the calculation down,
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you'll get the statistical advantage
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that some of the error will cancel out,
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increasing the likelihood the accuracy
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is within plus or minus 100%.
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If you really can't express the benefits in monetary terms
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for an extremely subjective project,
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at least list the areas of benefits in the business case.
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What are the good reasons for expending effort
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on this project instead of others?
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And also consider the "payback period", the time
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to break-even on the expenditure:
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as a rule of thumb more than two years
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for process projects is a warning bell,
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since it will likely only get longer
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instead of shorter, and risk rises
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disproportionally as schedule extends.
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That's the point of the arrow going
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from time to risk in the triple constraint triangle,
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your triangular steering wheel,
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that's the logo at the top right of these slides.
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