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Hi.
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Welcome back.
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It is Brad here again with another Adobe Premiere ICC tutorial and I hope you having an awesome day.
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I want to talk about storytelling.
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Your blogs using Adobe Premier pro so not going to talk about storytelling theoretically.
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I'm just going to show you how I storytelling my blogs using this amazing piece of software to have
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to do it my way My way is not the perfect way just the way that I like and I've been using it now for
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twelve to 18 months and it seems to be working most of the time when I put out videos right.
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And so I must admit though this is a definitely a work in progress and no one can tell a perfect story
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all the time you know not all stories resonate all the time with your intended audience.
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So it just takes practice.
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And so I'll show you what I've been doing and what seems to be working for me.
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And then you can use this or not.
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So the first thing is though talking very briefly about the storytelling of a vlog and that I've got
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a lock up on your screen right now.
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And so what I usually do with my blogs is I usually dialogue for a little bit.
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I talk for a little bit and then after about 15 seconds or so sometimes 30 seconds I then cut straight
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into a montage and then the montage plays for about 20 to 30 to 40 seconds.
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And it's a little bit cinematic.
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I like to have my crop bars in every now and again.
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So you'll see these black bars top and bottom.
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And so I explained how to do that in another video where I explain how to create cinematic top and bottom
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bars.
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And I also like to do a bit of color grading as well for this little montage just makes it a little
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bit more captivating in the first minute of the vlog.
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And then I go straight back into my audio so my dialogue over here despite for my laptop to catch up
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with me it's a little bit slow.
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And then when that happens I'm really just introducing the vlog and I start the vlog pretty much from
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around the 45 second to a minute mark.
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Talk talk talk talk talk.
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So this is essentially one vlog that I have created here work dialogues montage and then I start talking
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in another vlog over here where I've done a tiger Moy type vlog on things to do.
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I teased the story a little bit.
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I'll play it back.
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I already welcome back it is here again with Robin Weil.
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And in this video we can be talking about some of the activities that you can do if you're training
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a tiger mai tai or anywhere along fitness street in this video.
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So in that in that example they I've got where I'm I'm essentially offering the value proposition of
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the vlog in the first 15 seconds to 30 seconds.
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And that's really important.
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You have to either tease the story of the vlog because when you have logging.
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It's all about storytelling.
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It's all about telling your story whatever that story is that you're wanting to share with the world
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when you're creating of log.
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It's about telling the story.
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And if your story is 15 minutes long then you want to try and get to the.
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You want to get a punch line of your story out in the first five seconds.
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The moment someone clicks on your video right.
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You want to get to that.
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You want to have the punch line of your story in their face in the first five 10 15 seconds.
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Right.
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And then you can go into like some kind of montage or a bumper real or some something like this if you
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want and then you can get you can start with the beginning of your story over here after the montage
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plays.
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So in this case I've got more or less.
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This is more a utility kind of video where I'm offering value in terms of like things to do in a particular
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training around a particular training camp in Thailand.
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So my value proposition here is the first 15 seconds where I'm introducing the video and saying hey
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I'm going to be sharing with you x y z.
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Stick around.
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It's coming up very soon right.
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And then I get into a little bit of a montage and this montage is directly related to the training around
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this particular camp.
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And then I get into the tips moving forward.
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And so that's what I usually do if I go back if I go to my YouTube channel actually I've got this open
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already.
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If I'm shooting a pure vlog which is a complete story of my day and I I've done like probably eight
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nine hundred of these videos over the past three years what I usually do I tease my story by playing
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it in the very beginning so I'll play this back and you'll know what I'm talking about.
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Actually before I do.
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So this is one of my London blogs and this is actually in the last probably three or four months.
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It's probably the most popular video I've put out in the last three or four months.
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Right.
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And so this is a story vlog of my first visit to the city of London and it's a walking tour that my
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girlfriend gave me of London and I've never been there before and this is my first video and I filmed
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the whole thing and it's 70 minutes long and where people say well you videos can't be too long while
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this is 70 minutes is actually longer than most of my other videos yet it's the most one of the most
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popular ones on my channel.
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But I'll play the first 15 seconds for you and you'll know exactly what I'm talking about with my explanation
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here.
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Literally people everywhere
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in Victoria we're just trying to get a coffee.
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Okay so I'll stop it there.
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Now essentially in the first five seconds you're hearing my absolute shock to my reaction to all of
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the people all of the chaos in London because literally are Robin and I we walked out of the train station
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and it was just completely overwhelming.
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So when I was editing this 17 minute vlog I found that that piece was the most representative of how
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I felt on the day and I wanted that five second reaction to be at the very very beginning of my vlog.
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And so this is it.
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Duty people everywhere.
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So it's only five seconds and then I go into a bit of a montage bit of a train journey and then it starts
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at London's Victoria train station.
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That's the beginning of my story of my walking tour which really begins at London's Victoria train station
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and that's 15 seconds into the video.
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And so from 15 seconds to 17 minutes is the walking tour which is the story which is that it starts
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at London Victoria train station and then I take the audience all the way around London with me on this
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journey.
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So that's this is quite a popular video in the last couple of months I just put this video out maybe
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three months ago right.
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Anyway so that's what I'm talking about.
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It's about teasing the story the very beginning and then dropping into some kind of montage or something
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like that and then you go into the story.
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That's how I do it.
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There's no right or wrong but you really want to try and tease the story and an offer that value proposition
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in the first five seconds so essentially I and I'll end with this and this would be the end of the video
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so I'll I'll end with this with the note when I structure my logs I don't know what is going to be the
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first five to 30 seconds of my vlog until the very end of my editing.
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It's almost like you know a book author talking about how they don't they don't usually write the introduction
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until the very end.
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They don't write they like right.
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Chapter two three four five right through and then they go back and write chapter one.
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It's almost like this.
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That's how I kind of see of log.
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I'll go through and I will watch.
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I'll go through each of my clips of this is another log that has been sitting here which is on my hard
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drive which is why everything's off line but I'll go through and just pretend that my logs actually
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here it doesn't say media off line and I'll go through not add not sharp or not I'll chop chop chop
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chop chop chop put everything down on the timeline like this and then as I'm editing I'll find a piece
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and I'm like wow that that piece that that seven seconds is what I want to put at the very beginning
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so I dropped that seven seconds over here in the beginning and then I go over and continue editing editing
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editing the story.
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And then when I get to the end of my story I then think to myself Okay what do I want the beginning.
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What do I want my vlog to start with.
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And then I go back and then I think about this piece over here what do I want the first five seconds
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to be of my video and then I go straight into my little montage over here and then I go into the beginning
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of my story.
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So I hope that was helpful I hope that's explained things and that's my style.
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You know be free and to come up with your own.
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But that's what I've been using now for 18 months.
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If you have any questions let me know and enjoy the editing journey it's definitely a lot of fun keep
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learning and keep putting out videos you'll get better with it at overtime and I'll see you in another
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video.
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