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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,005 --> 00:00:01,008 - [Instructor] If there ever was a time 2 00:00:01,008 --> 00:00:05,004 to get your business on Facebook, it would be now. 3 00:00:05,004 --> 00:00:07,009 Using the powerful Facebook platform is one 4 00:00:07,009 --> 00:00:10,006 of the best ways online to get in front of your potential 5 00:00:10,006 --> 00:00:12,005 and current customers. 6 00:00:12,005 --> 00:00:15,001 In fact, your presence on Facebook serves 7 00:00:15,001 --> 00:00:18,004 as a cornerstone for your online identity. 8 00:00:18,004 --> 00:00:22,004 And often can be just as important as a website. 9 00:00:22,004 --> 00:00:26,006 How does your business get started marketing on Facebook? 10 00:00:26,006 --> 00:00:30,007 Well, you create what's called a Facebook page. 11 00:00:30,007 --> 00:00:33,007 This is where you'll publish content called posts 12 00:00:33,007 --> 00:00:36,001 and interact with your friends and audience 13 00:00:36,001 --> 00:00:37,008 as your business. 14 00:00:37,008 --> 00:00:38,009 With your Facebook page, 15 00:00:38,009 --> 00:00:41,003 visitors can stay connected with your brand, 16 00:00:41,003 --> 00:00:44,004 read the latest news, participate in conversations, 17 00:00:44,004 --> 00:00:47,002 and share interesting content with their friends. 18 00:00:47,002 --> 00:00:49,004 One of the most compelling statistics 19 00:00:49,004 --> 00:00:51,003 to get you using Facebook is 20 00:00:51,003 --> 00:00:57,003 that there are over 1 billion users on Facebook and growing. 21 00:00:57,003 --> 00:01:01,006 This means that seriously, your people are on Facebook 22 00:01:01,006 --> 00:01:04,008 and the perk is Facebook pages are free. 23 00:01:04,008 --> 00:01:07,008 This is the cheapest marketing out there. 24 00:01:07,008 --> 00:01:11,000 Posting is free and setting up your Facebook business page 25 00:01:11,000 --> 00:01:13,007 does not cost you a dime. 26 00:01:13,007 --> 00:01:15,009 With the Facebook page that you set up, 27 00:01:15,009 --> 00:01:18,005 you're able to reach a targeted audience. 28 00:01:18,005 --> 00:01:21,006 So you're able to tap into the Facebook targeting tools 29 00:01:21,006 --> 00:01:25,002 to help you identify, find, and target those people 30 00:01:25,002 --> 00:01:28,003 that are going to want to hear what you have to say. 31 00:01:28,003 --> 00:01:31,009 Another benefit is called Facebook Insights. 32 00:01:31,009 --> 00:01:34,004 This is the Facebook analytical tool 33 00:01:34,004 --> 00:01:37,007 that you have access to when creating a Facebook page. 34 00:01:37,007 --> 00:01:40,007 This allows you to see how many new page likes you get, 35 00:01:40,007 --> 00:01:43,001 what posts your audience prefers, 36 00:01:43,001 --> 00:01:46,002 and also really specific demographic information 37 00:01:46,002 --> 00:01:49,002 on the people that like your content on Facebook. 38 00:01:49,002 --> 00:01:50,004 With a Facebook page, 39 00:01:50,004 --> 00:01:54,003 you're easily able to boost search engine optimization, 40 00:01:54,003 --> 00:01:56,004 or SEO. 41 00:01:56,004 --> 00:01:57,004 Facebook pages rank really high on Google 42 00:01:57,004 --> 00:02:03,008 and you can see for yourself by doing a Google search. 43 00:02:03,008 --> 00:02:07,008 Try searching your own business name or a competitors 44 00:02:07,008 --> 00:02:11,000 and notice how high that Facebook page ranks 45 00:02:11,000 --> 00:02:13,000 in your Google search. 46 00:02:13,000 --> 00:02:16,005 Creating a page is a great way to build brand loyalty. 47 00:02:16,005 --> 00:02:19,002 Essentially it gives your fans a place to gather 48 00:02:19,002 --> 00:02:23,001 and interact with each other as well as you. 49 00:02:23,001 --> 00:02:26,003 The visibility that a Facebook page creates for your brand 50 00:02:26,003 --> 00:02:28,007 or business is huge. 51 00:02:28,007 --> 00:02:30,008 You're able to get your business in front of prospects 52 00:02:30,008 --> 00:02:34,007 and customers every single day. 53 00:02:34,007 --> 00:02:37,004 Now it's your turn to get your business on Facebook. 54 00:02:37,004 --> 00:02:40,004 I recommend heading over to the website you see here, 55 00:02:40,004 --> 00:02:44,009 and that's located at facebook.com/business. 56 00:02:44,009 --> 00:02:48,004 Here, you'll find a ton of free resources 57 00:02:48,004 --> 00:02:50,000 to get you started. 4652