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how to turn more prospects into clients easily No. 21
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the logical clothes
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this is about using reason
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and rational arguments to persuade
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the prospect or the buyer
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it works well for the more left brain
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type of prospect the more left brain type of person
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likes sequences
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likes numbers like steps likes ingredients likes
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everything to be in a logical sequence
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it's about showing evidence
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providing data and sharing testimonials with a prospect
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if there is scientific proof
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show it if there is social proof
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show it if there is evidence show it
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and the benefit is
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it works because our education system
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and society as a whole elevates hard data
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and science ahead of soft data and feelings
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even though every decision we ultimately make
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is based on feelings and emotions
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