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how to turn more prospects into clients easily No. 14
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the exclusivity close
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this technique is where you state that
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buying what you offer is not open to everyone
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you say certain criteria must be met
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but that you will let them buy as a special favor
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so you're doing them a favor
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this technique works
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because when we are told that we cannot have something
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our sense of control is offended
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if we qualify to BI
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then our sense of identity and dignity
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and our ego is boosted
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we can also feel a sense of belonging
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and this can make us feel special
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and the benefit of this close is
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they feel a sense of belonging
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and they feel you're giving them something very special
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and people crave that
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