Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:01,666 --> 00:00:02,499
hey game changers
2
00:00:02,500 --> 00:00:05,433
welcome back to another episode of our clip
3
00:00:05,433 --> 00:00:06,433
finals training
4
00:00:06,700 --> 00:00:07,500
in this video
5
00:00:07,500 --> 00:00:09,200
I like to cover a
6
00:00:09,400 --> 00:00:11,633
funnel called the Product Launch Funnel
7
00:00:12,133 --> 00:00:12,999
so over here
8
00:00:13,000 --> 00:00:17,066
you can see an example of the product launch funnel
9
00:00:17,433 --> 00:00:18,966
um the format
10
00:00:19,300 --> 00:00:21,833
and how pingjun use this funnel type
11
00:00:22,000 --> 00:00:24,333
for his product proven presentations
12
00:00:24,333 --> 00:00:25,933
which is something that he covered
13
00:00:26,000 --> 00:00:28,333
during the Game Changer Intensive event
14
00:00:29,233 --> 00:00:31,266
so just to recap
15
00:00:31,333 --> 00:00:33,333
what this funnel actually is
16
00:00:33,866 --> 00:00:36,966
the product launch funnel is actually very effective
17
00:00:36,966 --> 00:00:39,833
if you are looking to launch a brand new product
18
00:00:39,833 --> 00:00:42,066
or a service into the market
19
00:00:42,366 --> 00:00:43,766
so with this funnel
20
00:00:44,000 --> 00:00:46,366
the idea is that you have
21
00:00:46,933 --> 00:00:50,033
you release a sequence of videos
22
00:00:50,033 --> 00:00:52,866
prior to the actual launch day
23
00:00:53,166 --> 00:00:56,533
or when your shopping cart officially opens
24
00:00:56,800 --> 00:01:00,233
to essentially prime people for the launch
25
00:01:00,266 --> 00:01:03,499
by educating them with different videos
26
00:01:03,500 --> 00:01:05,233
and pre selling the product
27
00:01:05,700 --> 00:01:08,600
which will come at the end so
28
00:01:10,466 --> 00:01:12,533
what you're able to achieve with this funnel
29
00:01:12,533 --> 00:01:14,899
is you're able to talk about your big idea
30
00:01:15,300 --> 00:01:16,533
or your opportunity
31
00:01:16,533 --> 00:01:19,666
and really show them how you and others
32
00:01:19,733 --> 00:01:23,366
are using this concept or this strategy of yours
33
00:01:23,633 --> 00:01:25,133
you're able to let people
34
00:01:26,133 --> 00:01:28,599
behind the scenes and walk them through the process
35
00:01:28,600 --> 00:01:31,333
or the formula that you're about to reveal to them
36
00:01:31,966 --> 00:01:34,799
show viewers what it's like to have that end result
37
00:01:35,800 --> 00:01:37,833
and you're able to answer any objections
38
00:01:37,833 --> 00:01:40,733
and carry out a FAQ
39
00:01:41,000 --> 00:01:42,366
so that you know
40
00:01:42,366 --> 00:01:43,999
you're able to break down mental blocks
41
00:01:44,000 --> 00:01:46,966
and help people transition from that
42
00:01:47,000 --> 00:01:48,766
a doubter to a believer
43
00:01:49,000 --> 00:01:49,966
and eventually
44
00:01:51,500 --> 00:01:52,766
you have your last
45
00:01:53,466 --> 00:01:56,033
video where you actually make the offer
46
00:01:56,033 --> 00:01:59,066
and sell the product so
47
00:02:00,933 --> 00:02:02,266
this product is great
48
00:02:02,266 --> 00:02:05,033
because you are able to broadcast a message
49
00:02:05,033 --> 00:02:06,233
get people excited
50
00:02:06,966 --> 00:02:08,966
build up the anticipation
51
00:02:08,966 --> 00:02:11,566
and so that when it comes to the actual launch date
52
00:02:12,266 --> 00:02:14,299
people are actually coming to you with the credit cards
53
00:02:14,300 --> 00:02:15,833
I'm ready to invest in
54
00:02:16,500 --> 00:02:18,966
whatever that you are trying to offer
55
00:02:19,300 --> 00:02:23,700
so this is the funnel that Pingjun has set up
56
00:02:23,933 --> 00:02:25,866
for his proven presentation launch
57
00:02:30,333 --> 00:02:32,666
if you are on already on click funnels
58
00:02:32,666 --> 00:02:37,033
what you're able to do is get this share funnel of ours
59
00:02:37,033 --> 00:02:39,266
where essentially
60
00:02:39,266 --> 00:02:41,299
Pingjung has shared this whole funnel with you
61
00:02:41,300 --> 00:02:43,033
and you will have access to this
62
00:02:43,466 --> 00:02:46,833
so that you're able to go inside and see how the whole
63
00:02:47,066 --> 00:02:48,133
funnel flow is
64
00:02:48,133 --> 00:02:49,533
and you know
65
00:02:49,533 --> 00:02:51,933
change the content so that it suits the product
66
00:02:51,933 --> 00:02:53,766
or service that you're trying to offer
67
00:02:54,166 --> 00:02:56,966
so I'll leave this link down below
68
00:02:57,200 --> 00:02:59,466
so that you're able to claim this share funnel
69
00:02:59,733 --> 00:03:01,033
and once you've claimed it
70
00:03:01,033 --> 00:03:03,399
you'll be able to see that it's under the share funnel
71
00:03:03,400 --> 00:03:06,466
and you'll be able to make changes to this funnel
72
00:03:07,966 --> 00:03:09,433
so let me just quickly
73
00:03:09,433 --> 00:03:11,433
run you through what's in this funnel right
74
00:03:11,433 --> 00:03:14,566
so this is how the funnel looks like
75
00:03:15,100 --> 00:03:17,100
um just like what I've shown you previously
76
00:03:17,100 --> 00:03:18,133
there is um
77
00:03:18,133 --> 00:03:19,466
the valley video 1
78
00:03:19,666 --> 00:03:20,633
valley video 2
79
00:03:20,633 --> 00:03:21,499
valley video 3
80
00:03:21,500 --> 00:03:23,433
and the last video um
81
00:03:23,433 --> 00:03:24,666
is actually not a video
82
00:03:24,666 --> 00:03:25,799
it's a sales page
83
00:03:26,133 --> 00:03:28,633
um then you have your supporting pages
84
00:03:28,633 --> 00:03:30,166
such as the other farm
85
00:03:30,366 --> 00:03:32,233
and then your confirmation page
86
00:03:32,733 --> 00:03:35,366
so the first point of contact
87
00:03:35,400 --> 00:03:36,066
the first page
88
00:03:36,066 --> 00:03:39,166
is actually your landing page or your opt in page
89
00:03:39,200 --> 00:03:40,833
right so in this page
90
00:03:41,833 --> 00:03:43,199
the idea is
91
00:03:45,133 --> 00:03:46,133
I've already opened it up
92
00:03:46,133 --> 00:03:47,699
but essentially what I've did is
93
00:03:47,700 --> 00:03:49,500
I just click on the preview page button
94
00:03:49,933 --> 00:03:51,966
and you'll be able to see this page
95
00:03:52,333 --> 00:03:53,966
so with the landing page
96
00:03:54,333 --> 00:03:56,766
you want to be presenting this
97
00:03:57,866 --> 00:04:00,266
as a series of videos that are
98
00:04:00,866 --> 00:04:02,733
essentially free training materials
99
00:04:02,733 --> 00:04:05,233
or a taste of the product that you're about to offer
100
00:04:05,233 --> 00:04:06,633
so for example
101
00:04:06,666 --> 00:04:08,433
this free training video has nothing for sale
102
00:04:08,433 --> 00:04:10,799
it's just pingjun revealing his proven formula
103
00:04:10,833 --> 00:04:12,433
used in a sales status
104
00:04:12,900 --> 00:04:14,133
webinars and offline events
105
00:04:14,133 --> 00:04:17,533
that generate the humour of eight figures in sales
106
00:04:17,533 --> 00:04:19,666
and what you can do starting right now
107
00:04:19,766 --> 00:04:23,099
so the idea is to get people to opt in
108
00:04:24,766 --> 00:04:26,866
give you their name and email address
109
00:04:26,866 --> 00:04:29,166
and essentially enter your funnel
110
00:04:30,166 --> 00:04:31,633
so once they've opted in
111
00:04:31,866 --> 00:04:35,933
they will be able to then see your first video
112
00:04:37,600 --> 00:04:38,766
and then they can watch
113
00:04:40,333 --> 00:04:42,499
did you hear the No. 1 bestselling book
114
00:04:42,500 --> 00:04:43,533
Bill and Money Machine
115
00:04:43,533 --> 00:04:44,933
and creator of
116
00:04:45,400 --> 00:04:46,966
so as you can see they
117
00:04:47,000 --> 00:04:47,800
as part of the video
118
00:04:47,800 --> 00:04:49,233
there will be action steps
119
00:04:49,233 --> 00:04:52,433
and different things that you're able to give out
120
00:04:52,433 --> 00:04:53,799
as you know
121
00:04:53,800 --> 00:04:55,833
whether it's giving out value
122
00:04:55,833 --> 00:04:57,833
or something for them to take action on
123
00:04:57,833 --> 00:04:59,333
after they've watched your video
124
00:05:00,100 --> 00:05:01,300
so the idea is
125
00:05:01,300 --> 00:05:03,100
once they've watched the first video
126
00:05:04,166 --> 00:05:08,499
you can then send them an email reminding them to um
127
00:05:08,500 --> 00:05:09,700
watch the first video
128
00:05:09,900 --> 00:05:11,566
so it'll be a sequence of
129
00:05:11,566 --> 00:05:12,566
uh you know
130
00:05:12,566 --> 00:05:14,499
it could span out to a week or two weeks
131
00:05:14,500 --> 00:05:15,700
where you um
132
00:05:15,700 --> 00:05:16,933
see them the first video
133
00:05:17,300 --> 00:05:18,833
and then a couple of days later
134
00:05:18,833 --> 00:05:20,799
after you've reminded them to watch video 1
135
00:05:20,800 --> 00:05:22,133
you can then introduce them
136
00:05:22,133 --> 00:05:24,499
or reveal to them your second video
137
00:05:24,766 --> 00:05:27,333
so as you can see here um
138
00:05:29,000 --> 00:05:31,366
that whenever someone comes to video 1
139
00:05:31,366 --> 00:05:35,033
video 2 3 and 4 are actually grayed out
140
00:05:35,033 --> 00:05:36,299
so it keeps them excited
141
00:05:36,300 --> 00:05:37,633
like you know
142
00:05:37,633 --> 00:05:38,499
they want to be
143
00:05:38,800 --> 00:05:39,466
they're hooked
144
00:05:39,466 --> 00:05:40,666
and they want to see video 2
145
00:05:40,666 --> 00:05:43,299
3 and 4 because of the amount of value
146
00:05:43,300 --> 00:05:46,333
that you delivered in video 1 so
147
00:05:49,666 --> 00:05:52,366
then brings to video No. 2
148
00:05:52,966 --> 00:05:54,166
it's where you give them the link
149
00:05:54,166 --> 00:05:55,199
to watch the second video
150
00:05:55,200 --> 00:05:57,666
and you reveal to them the different secrets
151
00:05:57,666 --> 00:05:58,399
and in this case
152
00:05:58,400 --> 00:05:59,266
is the story
153
00:05:59,266 --> 00:06:00,266
selling formula
154
00:06:00,400 --> 00:06:02,300
same case the format is like this
155
00:06:04,433 --> 00:06:05,766
and video 3
156
00:06:07,366 --> 00:06:11,633
and lastly video 4 is actually a sales page
157
00:06:12,466 --> 00:06:15,166
where you can actually set up and build up this hype
158
00:06:15,166 --> 00:06:18,566
where priority registrations has now opened
159
00:06:18,633 --> 00:06:20,399
and people are able to invest in whatever
160
00:06:20,400 --> 00:06:21,600
that you're trying to teach
161
00:06:22,733 --> 00:06:24,166
you know all the product
162
00:06:24,233 --> 00:06:26,366
or online cost that you are trying to offer
163
00:06:26,666 --> 00:06:30,133
so when someone clicks on get registered
164
00:06:30,433 --> 00:06:33,433
that's where they are redirected to the other form
165
00:06:33,433 --> 00:06:35,533
where they are able to invest in your product
166
00:06:35,900 --> 00:06:37,466
so this is how the flow goes
167
00:06:39,533 --> 00:06:40,999
it's just a very simple order form
168
00:06:41,000 --> 00:06:43,233
with a couple of things that recaps on
169
00:06:43,466 --> 00:06:45,799
what they'll be receiving as part of your offer
170
00:06:47,733 --> 00:06:50,533
and when someone actually makes a payment
171
00:06:50,533 --> 00:06:51,499
and completes the payment
172
00:06:51,500 --> 00:06:54,700
they'll be redirected to a confirmation page
173
00:06:55,333 --> 00:06:57,666
so this is where someone will then access
174
00:06:59,000 --> 00:06:59,800
the purchase
175
00:06:59,800 --> 00:07:04,200
and will be redirected to the members area
176
00:07:04,300 --> 00:07:06,600
where they are able to create an account
177
00:07:06,600 --> 00:07:08,333
to your proven presentations
178
00:07:09,200 --> 00:07:10,166
members area
179
00:07:10,400 --> 00:07:13,133
so I'll be talking about membership funnel
180
00:07:13,133 --> 00:07:15,733
and how a membership area is created
181
00:07:15,733 --> 00:07:17,866
in a separate video where you
182
00:07:18,166 --> 00:07:21,833
you're able to learn how to set up this membership area
183
00:07:23,166 --> 00:07:24,799
for your own products and services
184
00:07:25,333 --> 00:07:27,066
so just for the purpose of this video
185
00:07:27,066 --> 00:07:29,233
I just wanted to run you through the different steps
186
00:07:29,566 --> 00:07:31,466
and you can see if you claim this funnel
187
00:07:32,233 --> 00:07:33,766
you're able to go inside
188
00:07:36,900 --> 00:07:37,800
edit page
189
00:07:45,633 --> 00:07:46,599
and make edits
190
00:07:46,600 --> 00:07:50,133
so if you know everything has been set up
191
00:07:50,266 --> 00:07:52,333
essentially just want to change the images
192
00:07:52,633 --> 00:07:54,166
your logo the video
193
00:07:54,233 --> 00:07:55,233
if you have action steps
194
00:07:55,233 --> 00:07:56,266
what will it be
195
00:07:57,000 --> 00:07:57,933
so it's pretty handy
196
00:07:57,933 --> 00:07:59,233
that we're able to share this with you
197
00:07:59,233 --> 00:08:01,699
and it's great value that Penguin has actually
198
00:08:02,766 --> 00:08:04,733
I gave you access to the funnel that
199
00:08:04,733 --> 00:08:06,433
the proven funnel that he has used
200
00:08:07,466 --> 00:08:09,266
for you to make changes to
201
00:08:09,566 --> 00:08:11,733
so you can see here that there are many features
202
00:08:11,733 --> 00:08:15,533
in fact this is not actually a specific feature
203
00:08:16,300 --> 00:08:22,200
it's just a little play on the coloring
204
00:08:22,700 --> 00:08:23,700
so it looks like
205
00:08:23,733 --> 00:08:25,066
so now we can see same color
206
00:08:25,700 --> 00:08:26,866
so if it's black and white
207
00:08:26,933 --> 00:08:28,066
it just seems that
208
00:08:29,866 --> 00:08:31,166
you know it's exclusive content
209
00:08:31,166 --> 00:08:33,166
that will only be reviewed at a later time
210
00:08:33,666 --> 00:08:35,266
so if you would like to make any changes
211
00:08:35,266 --> 00:08:37,466
go ahead and make changes based on your product
212
00:08:37,466 --> 00:08:38,366
and click save
213
00:08:43,500 --> 00:08:46,200
so you can see that you know
214
00:08:46,200 --> 00:08:48,600
you can get access to all these different funnel steps
215
00:08:49,300 --> 00:08:50,400
and make changes
216
00:08:50,600 --> 00:08:51,466
and it's pretty cool
217
00:08:51,466 --> 00:08:53,233
because everything has been set up for you
218
00:08:53,800 --> 00:08:55,033
if you decide to use this funnel
219
00:08:55,033 --> 00:08:56,433
go ahead and do so
220
00:08:57,400 --> 00:09:01,933
the final thing I like to talk about is although
221
00:09:03,266 --> 00:09:04,599
with the product launch funnel
222
00:09:04,600 --> 00:09:06,500
your goal is to pre sell the product
223
00:09:07,033 --> 00:09:09,133
you don't want to appear to sell z
224
00:09:09,733 --> 00:09:11,166
give enough value and content
225
00:09:11,166 --> 00:09:12,599
so that they don't walk away
226
00:09:12,833 --> 00:09:13,299
your audience
227
00:09:13,300 --> 00:09:15,733
don't walk away thinking that they are wasted time on
228
00:09:16,100 --> 00:09:18,033
little more than a sales pitch
229
00:09:18,766 --> 00:09:20,599
in fact use this series of videos
230
00:09:21,500 --> 00:09:23,500
to build a relationship with your audience
231
00:09:23,600 --> 00:09:26,566
so that when it comes to the closing pitch at the end
232
00:09:26,966 --> 00:09:28,099
yeah but you know
233
00:09:28,100 --> 00:09:31,166
they are more likely to say yes to your call to action
234
00:09:31,500 --> 00:09:33,933
so this is a very effective funnel
235
00:09:33,933 --> 00:09:36,099
when you're looking to launch a brand new product
236
00:09:37,566 --> 00:09:40,166
also as part of this funnel
237
00:09:40,166 --> 00:09:41,366
or any funnel
238
00:09:41,533 --> 00:09:42,366
for that case
239
00:09:43,266 --> 00:09:46,933
you will have to integrate it with an autoresponder
240
00:09:46,933 --> 00:09:50,499
so that your audience receive emails
241
00:09:51,066 --> 00:09:54,099
pushing them videos to videos
242
00:09:54,433 --> 00:09:55,599
sending them reminders
243
00:09:56,000 --> 00:09:58,366
so that you bring them through this customer journey
244
00:09:58,566 --> 00:09:59,333
and eventually
245
00:09:59,333 --> 00:10:00,766
when you send that email out
246
00:10:00,766 --> 00:10:02,633
where registrations are open
247
00:10:03,166 --> 00:10:05,133
people will be able to click on that link
248
00:10:05,566 --> 00:10:07,766
and proceed to check out and invest in
249
00:10:08,166 --> 00:10:09,833
the product that you are trying to offer
250
00:10:10,233 --> 00:10:13,166
so that's really all for the product launch funnel
251
00:10:13,400 --> 00:10:15,233
if you have any questions about this funnel
252
00:10:15,400 --> 00:10:16,366
or how to use it
253
00:10:16,366 --> 00:10:18,599
or any tech related questions
254
00:10:19,033 --> 00:10:21,433
drop us an email at supportsmomble com
255
00:10:21,433 --> 00:10:23,099
and we'll be happy to help you out
256
00:10:23,500 --> 00:10:24,700
I'll see you in the next video
17271
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.