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Kourtney, Khloe.
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00:00:05,760 --> 00:00:06,830
Everything you see of the Kardashian
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00:00:06,930 --> 00:00:09,320
today has been planned.
4
00:00:09,420 --> 00:00:10,940
World domination next?
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00:00:11,040 --> 00:00:12,170
Maybe.
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00:00:13,103 --> 00:00:14,441
Everything is a strategy.
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00:00:14,541 --> 00:00:17,493
These are master marketers.
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Hi.
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The whole fam is here.
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Kim takes her photo, and boom,
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on to networking like a pro.
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00:00:26,370 --> 00:00:28,580
This is the
story of how one family
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obsessed with fame conquered
the world of celebrity.
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00:00:32,160 --> 00:00:35,180
They get made fun of,
derided, look down on,
15
00:00:35,280 --> 00:00:37,490
but like, they monetize the thing
16
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that people ridicule them for.
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It's ingenious.
18
00:00:41,430 --> 00:00:43,490
Modern American
celebrity is our equivalent
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00:00:43,590 --> 00:00:46,636
of the Gods on Olympus,
and the Kardashians,
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00:00:46,736 --> 00:00:50,523
consciously or not, exploited that.
21
00:00:51,810 --> 00:00:53,270
But their journey to the top
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00:00:53,370 --> 00:00:56,540
has been fraught with
accusations and scandal.
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Here is the road map.
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00:00:58,620 --> 00:01:01,822
Put out a sex tape, the
world will know your name.
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00:01:04,290 --> 00:01:05,480
So you're launching a perfume.
26
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Then we have to disrupt this
event, are the team on it?
27
00:01:08,772 --> 00:01:10,488
Of course they were in on it.
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00:01:11,790 --> 00:01:16,790
When Kim and Kris got married,
it was a 72 day marriage.
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Kim, Kim, how do you feel?
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And the press just ate her up.
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I thought for sure like, oh, this might be
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the beginning of the end for them.
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Kim, Kim.
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Kim to your
left, to your left, Kim.
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I definitely think after
the 72 day marriage scandal,
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that she was like, the next move I make
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00:01:46,350 --> 00:01:49,533
has got to be important,
and it's got to stick.
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00:01:51,210 --> 00:01:54,320
The whole world knows one
of the most famous people now,
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so famous, so successful,
so rich and she's single.
40
00:02:00,480 --> 00:02:05,090
Kanye West was turned on
by Kim Kardashian's power.
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00:02:05,190 --> 00:02:09,879
It was a power trip that
made him fall in love.
42
00:02:15,690 --> 00:02:18,740
Kimye wasn't just a
cute celebrity nickname.
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00:02:18,840 --> 00:02:21,813
That was an enterprise, a huge one.
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00:02:25,030 --> 00:02:27,203
Kim, Yankee hat.
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00:02:27,303 --> 00:02:31,910
When Kim Kardashian
ended that 72 day marriage,
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Kanye wasted zero time, swooping
in there and wooing her,
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00:02:38,550 --> 00:02:41,390
and the way that he
did it was very public.
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He released like, a mixtape
and said something like,
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00:02:46,276 --> 00:02:49,970
I fell in love with Kim as
she fell in love with him,
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and everyone was like,
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00:02:51,309 --> 00:02:53,675
is Kanye talking about Kim Kardashian?
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00:03:01,380 --> 00:03:03,530
The couple are
seen out in public together
53
00:03:03,630 --> 00:03:06,080
when Kanye invites Kim to see his show
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00:03:06,180 --> 00:03:07,443
at Paris fashion week.
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00:03:08,430 --> 00:03:10,430
Kim, how was the show?
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Did you enjoy it?
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Once they became a couple,
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00:03:16,120 --> 00:03:21,050
everyone wanted to know
everything, everything.
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00:03:21,150 --> 00:03:22,400
With the public intrigued
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00:03:22,500 --> 00:03:24,500
by the latest celebrity couple,
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00:03:24,600 --> 00:03:27,873
it wasn't long before their
relationship became reality.
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00:03:33,060 --> 00:03:36,011
In this telling moment from
the Kardashians TV show,
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00:03:36,111 --> 00:03:38,750
viewers got a hint of how Kim was willing
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for Kanye to take the lead.
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00:03:42,404 --> 00:03:43,970
Oh yes, yes, but
shouldn't I just keep this
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for like, my daughter one day?
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00:03:49,710 --> 00:03:54,251
He was like, you're beautiful
but your clothes are not.
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00:03:55,440 --> 00:03:58,520
So he went through her
closet and got rid of like,
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00:03:58,620 --> 00:04:01,490
all her stuff and Kim used
to wear like girly stuff,
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00:04:01,590 --> 00:04:04,520
pink little dresses and
these shoes and these like,
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00:04:04,620 --> 00:04:08,720
horrid gaudy Louis Vuitton
bags and he got rid of it all.
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00:04:08,820 --> 00:04:10,393
Kim, you look beautiful, Kim.
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00:04:10,493 --> 00:04:13,400
I think that Kanye also
really taught Kim Kardashian
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00:04:13,500 --> 00:04:15,183
how to be an uber-celebrity too.
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00:04:16,197 --> 00:04:19,190
All of a sudden, Kim is sitting front row
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00:04:19,290 --> 00:04:23,240
at New York Fashion Week, which
you know, is a coveted seat.
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00:04:23,340 --> 00:04:26,420
I mean, she's sitting right
there next to Anna Wintour.
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Like, it was colossal.
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Always from the beginning
there were people who thought
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that embracing the Kardashians
was a sign of the downfall
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of the golden age of magazines.
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00:04:39,420 --> 00:04:42,641
It was like the peasants
storming the Bastille,
83
00:04:45,120 --> 00:04:48,530
but Kanye wasn't like
the average celebrity
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00:04:48,630 --> 00:04:49,593
who came to shows.
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00:04:50,880 --> 00:04:53,510
When he came to fashion week,
he would go to every show.
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00:04:53,610 --> 00:04:56,150
He would go to small young designers here.
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So he really I think was accepted.
88
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We considered him part of the
fashion world because you,
89
00:05:01,050 --> 00:05:04,910
the same hundred people
go from New York to London
90
00:05:05,010 --> 00:05:06,440
to Milan to Paris.
91
00:05:06,540 --> 00:05:08,570
We share cars, we sit next to each other.
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00:05:08,670 --> 00:05:10,647
You really got to know him.
93
00:05:12,840 --> 00:05:15,320
Kim's acceptance
into the fashion elite
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00:05:15,420 --> 00:05:18,140
marked a turning point
for the whole family.
95
00:05:18,240 --> 00:05:21,003
Their influence could
no longer be ignored.
96
00:05:23,310 --> 00:05:26,180
People realised that if Kim
shared something on Twitter
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00:05:26,280 --> 00:05:29,540
or on Instagram, that
it had a huge impact,
98
00:05:29,640 --> 00:05:32,030
and that became more and
more important to magazines
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00:05:32,130 --> 00:05:35,524
and nobody does that like the Kardashians.
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My name is Larry Hackett.
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00:05:41,760 --> 00:05:46,760
I was editor of "People"
magazine from 2006 until 2014,
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00:05:47,702 --> 00:05:49,370
and I recall in the last couple of years,
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00:05:49,470 --> 00:05:51,530
the growth of the telephone
just becoming something
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00:05:51,630 --> 00:05:53,750
we didn't know what to do about.
105
00:05:53,850 --> 00:05:57,287
Once the telephone became
something where all of your news
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00:05:57,387 --> 00:05:59,060
could be in your hand, you
didn't have to go to your desktop
107
00:05:59,160 --> 00:06:01,070
and you're going to be getting
fundamentally the same news
108
00:06:01,170 --> 00:06:03,261
on the website that you
are in the magazine.
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00:06:03,361 --> 00:06:05,703
It's just a death knell for the industry.
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00:06:07,770 --> 00:06:09,170
What's amazing about
the Kardashians is that
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00:06:09,270 --> 00:06:11,510
with each development, they
always kind of seem to sit
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00:06:11,610 --> 00:06:14,000
at the intersection,
of some new technology.
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00:06:14,100 --> 00:06:16,790
The resistance to the notion
that they don't have any talent
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00:06:16,890 --> 00:06:19,610
starts to fall away,
because they're just feeding
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00:06:19,710 --> 00:06:22,736
these beasts of coverage
that people want to see.
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00:06:26,430 --> 00:06:29,540
The number one thing that
I used to get all the time,
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Kardashians have no talent.
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They can't act, they can't
sing, they can't model.
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They don't know anything.
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If the Kardashians have the power to say,
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change your toothpaste
from Colgate to Crest,
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00:06:46,320 --> 00:06:47,553
of course that's talent.
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00:06:49,890 --> 00:06:50,930
For at least 10 years,
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I was working extremely close with Kim.
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At the time the number one
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social media platform was Twitter.
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It was the power of real time.
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00:06:59,760 --> 00:07:02,660
If you can give content to your followers,
129
00:07:02,760 --> 00:07:06,020
you can speak to your followers,
have a direct communication
130
00:07:06,120 --> 00:07:08,690
with your followers, now
I know who's watching me,
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00:07:08,790 --> 00:07:10,250
now I know who my fans are.
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00:07:10,350 --> 00:07:12,320
Then all I have to do, is
if I wanna sell something
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00:07:12,420 --> 00:07:15,230
to my fans who I speak
to every single day,
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00:07:15,330 --> 00:07:16,880
they're gonna end up buying it.
135
00:07:20,980 --> 00:07:23,030
While the
full value of social media
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00:07:23,130 --> 00:07:26,635
was being discovered, Kim
was solidifying a partnership
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that would help her popularity soar.
138
00:07:31,320 --> 00:07:32,510
Preparations are under way
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00:07:32,610 --> 00:07:34,730
in Florence, Italy, for Saturday's wedding
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00:07:34,830 --> 00:07:37,580
of Kim Kardashian and Kanye West.
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The couple known as Kimye rented
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00:07:39,450 --> 00:07:42,440
the 16th century Belvedere Fort.
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00:07:42,540 --> 00:07:44,180
I think that they both
bet into each other.
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00:07:44,280 --> 00:07:48,680
I think they both realised the
power of their partnership.
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I think it's fair to say
that Kim added some stability
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00:07:51,810 --> 00:07:55,443
to Kanye's life, probably
at a time that he needed it.
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00:07:56,683 --> 00:07:57,416
He brought his star power.
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He brought a totally new audience to her,
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and that fan base is huge and powerful.
150
00:08:03,930 --> 00:08:05,720
Having
created a story that people
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00:08:05,820 --> 00:08:08,180
were once again willing to invest in,
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00:08:08,280 --> 00:08:12,093
Kim was primed to make her
biggest cash-in to date.
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00:08:15,007 --> 00:08:18,170
If you're Kim Kardashian and
the whole world is obsessed
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00:08:18,270 --> 00:08:20,993
with the fact that you're
famous for being famous,
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00:08:21,093 --> 00:08:25,263
why not make a whole game
about trying to become famous?
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00:08:26,820 --> 00:08:29,060
Glu Mobile, they were
this small tech company
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based in Silicon Valley,
they made these kind of
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mobile games that were
free to play and then had
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00:08:34,350 --> 00:08:37,940
in-app purchases, and they
had this idea to turbocharge
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00:08:38,040 --> 00:08:40,910
a game that they already
saw was having traction.
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They quickly realised that
the kind of main motivation
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of fans was to become famous,
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and that's exactly what
Kim Kardashian symbolises.
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"Kim Kardashian Hollywood"
launched in 2014.
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In about two years, it was
downloaded 45 million times
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and Forbes estimated that Kim took home
167
00:09:00,210 --> 00:09:04,143
about $45 million in that same timeframe.
168
00:09:05,520 --> 00:09:07,190
Having
fully realised the power
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00:09:07,290 --> 00:09:10,340
of their following, the
Kardashians were about to take
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00:09:10,440 --> 00:09:14,960
the value of celebrity to
a level never seen before.
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00:09:15,060 --> 00:09:18,620
Kim started to realise like,
huh, I can really monetize
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00:09:18,720 --> 00:09:22,370
my fan base, but the person who
I think really realised that
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00:09:22,470 --> 00:09:24,597
even better than Kim was Kylie.
174
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So help me God.
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00:09:44,938 --> 00:09:46,271
So help me God.
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00:09:48,230 --> 00:09:50,254
You can look at the
presidency of a guy like Obama
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as being the old notion
of celebrity, right?
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He accomplished something.
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He was famous for doing things.
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00:09:57,020 --> 00:10:00,370
You went to a guy like
Trump, and Trump was,
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00:10:00,470 --> 00:10:01,840
I wouldn't say he was
famous for being famous,
182
00:10:01,940 --> 00:10:04,976
but let's remember a celebrity,
a reality television show
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00:10:05,076 --> 00:10:07,900
is what cemented his
fame outside of New York.
184
00:10:08,000 --> 00:10:10,600
We here in New York,
knew he was ridiculous.
185
00:10:10,700 --> 00:10:14,357
We'd been covering him for 30
years, but because reality TV
186
00:10:14,457 --> 00:10:16,510
made him into this kind of like strutting,
187
00:10:16,610 --> 00:10:19,360
helicopter riding mogul, people out there,
188
00:10:19,460 --> 00:10:20,440
you know, believed it.
189
00:10:20,540 --> 00:10:22,487
Why, because we told
them that's what it was,
190
00:10:22,587 --> 00:10:25,241
and he's been riding on that ever since.
191
00:10:28,520 --> 00:10:30,341
People realised that
just because you've been on
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00:10:30,441 --> 00:10:32,980
a reality show, that doesn't
mean that you can't be
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00:10:33,080 --> 00:10:36,880
President of the United
States and I think that
194
00:10:36,980 --> 00:10:39,702
certainly had some knock
on effect in making people
195
00:10:39,802 --> 00:10:42,460
take Kim Kardashian more seriously.
196
00:10:42,560 --> 00:10:45,959
If a reality star from
the apprentice can end up
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00:10:46,059 --> 00:10:47,660
in the White House,
198
00:10:48,593 --> 00:10:50,441
Kim Kardashian can be a businesswoman.
199
00:10:53,690 --> 00:10:55,540
Instagram was the, let's call it
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00:10:55,640 --> 00:10:57,460
the bank for the Kardashians.
201
00:10:57,560 --> 00:11:00,083
They had all of their
training ground on Twitter.
202
00:11:00,183 --> 00:11:02,683
All of a sudden now
you've gone from literally
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00:11:02,783 --> 00:11:06,280
120 characters on Twitter to showing
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00:11:06,380 --> 00:11:08,393
your lifestyle, showing glam.
205
00:11:09,710 --> 00:11:12,940
What they did is, they
fed the beast of Instagram
206
00:11:13,040 --> 00:11:14,020
and what did they do?
207
00:11:14,120 --> 00:11:17,530
They generated so many followers,
so many followers, and it,
208
00:11:17,630 --> 00:11:21,220
and at that time they built an
ecosystem of the Kardashians
209
00:11:21,320 --> 00:11:23,410
that it doesn't matter what I sell,
210
00:11:23,510 --> 00:11:25,445
my fan base, they're gonna buy it.
211
00:11:28,340 --> 00:11:30,948
I think the Kardashians
were such a hit on Instagram,
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00:11:31,048 --> 00:11:32,320
is because they're oversharers.
213
00:11:32,420 --> 00:11:34,240
They need to share parts of their lives.
214
00:11:34,340 --> 00:11:35,950
Their lives are for public consumption.
215
00:11:36,050 --> 00:11:39,010
So on Instagram, they can
do all that in real time.
216
00:11:39,110 --> 00:11:40,840
They don't have to push
you to their website
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00:11:40,940 --> 00:11:42,340
or get you to click here.
218
00:11:42,440 --> 00:11:44,110
It's right there all in one app.
219
00:11:44,210 --> 00:11:46,300
You can see Kim in a bikini.
220
00:11:46,400 --> 00:11:48,580
You can see, you know,
anything you need to see
221
00:11:48,680 --> 00:11:51,700
they can show you in real
time, and not many celebrities
222
00:11:51,800 --> 00:11:53,181
do stuff like that.
223
00:11:54,645 --> 00:11:55,852
At the time we were
sending offers for Kim,
224
00:11:55,852 --> 00:11:57,956
$1 million, one post.
225
00:11:58,056 --> 00:12:01,510
$1 million, brands are
willing to pay, why?
226
00:12:01,610 --> 00:12:05,860
Because when they push out a
message on their social media,
227
00:12:05,960 --> 00:12:09,310
guaranteed sell out,
guaranteed to create a trend,
228
00:12:09,410 --> 00:12:11,710
it's the best million
dollars you're spending.
229
00:12:12,920 --> 00:12:14,702
Even me, I have 1.6 million followers
230
00:12:14,802 --> 00:12:17,890
and I know one post I
can make like $25,000.
231
00:12:17,990 --> 00:12:20,860
Like, it's just an insane
amount of money for
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00:12:20,960 --> 00:12:23,620
the least amount of work, but that's just
233
00:12:23,720 --> 00:12:24,970
how the world works today.
234
00:12:25,070 --> 00:12:28,360
Like, that's the power
of the Kardashians' reach
235
00:12:28,460 --> 00:12:29,440
and their engagement.
236
00:12:29,540 --> 00:12:31,103
It's that valuable.
237
00:12:35,690 --> 00:12:38,230
Kim Kardashian was the cash cow, right.
238
00:12:38,330 --> 00:12:42,070
I got no offers for
Kylie Jenner, none, zero.
239
00:12:42,170 --> 00:12:44,996
I would offer brands,
why don't you take Kylie,
240
00:12:45,096 --> 00:12:46,960
let's bring Kylie with Kim.
241
00:12:47,060 --> 00:12:49,030
Every brand couldn't even spot
242
00:12:49,130 --> 00:12:51,370
the sparkle in Kylie Jenner, nobody.
243
00:12:51,470 --> 00:12:52,600
And then Bruce and I together
244
00:12:52,700 --> 00:12:54,190
have Kendall and Kylie Jenner.
245
00:12:54,290 --> 00:12:55,480
The youngest of the sisters,
246
00:12:55,580 --> 00:12:57,668
Kylie was just 10 years old
247
00:12:57,768 --> 00:13:01,273
when "Keeping Up With the
Kardashians" started airing.
248
00:13:01,373 --> 00:13:02,290
Look what I can do?
249
00:13:02,390 --> 00:13:03,223
Oh my.
250
00:13:05,001 --> 00:13:06,040
In this contentious clip,
251
00:13:06,140 --> 00:13:08,500
Kylie shocked some viewers who felt
252
00:13:08,600 --> 00:13:11,043
she appeared over sexualized.
253
00:13:11,143 --> 00:13:12,217
Let me see that.
254
00:13:13,317 --> 00:13:15,826
I can't imagine being
on national television,
255
00:13:15,926 --> 00:13:20,926
having the world see you through
those awkward kid phases.
256
00:13:22,730 --> 00:13:24,700
No one's really supposed to be able
257
00:13:24,800 --> 00:13:28,069
to see that part of your life.
258
00:13:28,169 --> 00:13:33,169
One day, Kylie was the
awkward little girl,
259
00:13:33,620 --> 00:13:36,310
and the next day it was very obvious
260
00:13:36,410 --> 00:13:39,482
that she had some things done.
261
00:13:44,990 --> 00:13:47,170
Kylie denied it for the longest,
262
00:13:47,270 --> 00:13:50,710
and how she would say she
got her, the fullness look
263
00:13:50,810 --> 00:13:53,050
is she would overline her lips.
264
00:13:53,150 --> 00:13:56,101
Finally she tells people,
actually I got my lips done.
265
00:13:56,201 --> 00:13:58,900
Kylie was the sleeper cell
266
00:13:59,000 --> 00:14:00,370
when it came to the Kardashians.
267
00:14:00,470 --> 00:14:03,166
She was just the little sister, and then,
268
00:14:03,266 --> 00:14:08,266
she now was hitting the younger
demographic of young girls
269
00:14:08,990 --> 00:14:12,280
who wanted to get dressed
up and put makeup on,
270
00:14:12,380 --> 00:14:16,853
and I remember the
fascination with her body.
271
00:14:18,380 --> 00:14:22,180
The obsession with Kylie
Jenner's lips was so profound,
272
00:14:22,280 --> 00:14:25,600
that teenagers were even
doing like the Kylie Jenner
273
00:14:25,700 --> 00:14:28,330
lip challenge, which is
where you got a shot glass
274
00:14:28,430 --> 00:14:31,120
and kind of like, inhaled
on it in some way to sort of
275
00:14:31,220 --> 00:14:34,090
like, artificially plump your lips.
276
00:14:34,190 --> 00:14:37,000
Big lips, oh my goodness
doctors are saying don't do that.
277
00:14:37,100 --> 00:14:39,940
More than 400,000 tweets
about this in the last week
278
00:14:40,040 --> 00:14:41,233
and you're also Facebooking it.
279
00:14:42,154 --> 00:14:45,880
While the public
were mocking Kylie's looks,
280
00:14:45,980 --> 00:14:48,490
plans were unfolding
in the Kardashian camp
281
00:14:48,590 --> 00:14:50,543
to turn this to their advantage.
282
00:14:51,800 --> 00:14:56,560
What better business
to start than lipstick
283
00:14:56,660 --> 00:14:59,063
if the whole world is
obsessed with your lips.
284
00:15:00,480 --> 00:15:04,200
Kylie's
uncurated Snapchat posts
285
00:15:04,300 --> 00:15:06,130
gave her growing army of followers
286
00:15:06,230 --> 00:15:08,803
a glimpse of her carefree lifestyle.
287
00:15:08,903 --> 00:15:12,610
She posted a few kind
of cryptic snaps of like,
288
00:15:12,710 --> 00:15:15,880
oh, working on something
new, that kind of thing,
289
00:15:15,980 --> 00:15:18,310
and then November 2015, she launched
290
00:15:18,410 --> 00:15:20,680
these three Kylie Lip Kits.
291
00:15:20,780 --> 00:15:22,180
I just posted on Twitter.
292
00:15:22,280 --> 00:15:23,830
Go get it, honey.
293
00:15:23,930 --> 00:15:26,810
That's a clip where Kylie,
it's the day of the launch
294
00:15:26,910 --> 00:15:31,443
and she's kind of on
her website looking at
295
00:15:31,543 --> 00:15:34,000
the Shopify counter that
shows how many people
296
00:15:34,100 --> 00:15:36,005
were live on the store right then.
297
00:15:36,105 --> 00:15:37,033
It's just so.
298
00:15:37,133 --> 00:15:37,961
The emotional reaction shows
299
00:15:37,961 --> 00:15:41,170
how genuinely overwhelmed
they were by its success.
300
00:15:41,270 --> 00:15:44,590
And they
all sold out instantly.
301
00:15:44,690 --> 00:15:47,633
Kylie, I think you've
just launched an empire.
302
00:15:51,110 --> 00:15:52,450
Kylie was quickly following
303
00:15:52,550 --> 00:15:54,532
in her older sister's footsteps.
304
00:15:57,170 --> 00:16:00,943
Aged just 21, Kylie's rapidly
growing cosmetics enterprise
305
00:16:01,042 --> 00:16:05,553
drew the attention of America's
top business magazine.
306
00:16:07,550 --> 00:16:09,906
Don't film the trash in my car.
307
00:16:16,369 --> 00:16:18,759
All of a sudden, there's
this direct to consumer brand
308
00:16:18,858 --> 00:16:22,150
that's doing $330 million in sales without
309
00:16:22,250 --> 00:16:26,200
barely any overhead, and
a huge profit margin.
310
00:16:26,300 --> 00:16:27,443
Like, this is amazing.
311
00:16:28,767 --> 00:16:31,066
"Forbes" asked for documentation,
312
00:16:31,165 --> 00:16:35,290
something that you can see and know
313
00:16:35,390 --> 00:16:38,153
that this isn't bullshit,
this is actually legitimate.
314
00:16:40,310 --> 00:16:44,740
In 2017, I had a meeting with
Kris Jenner in Calabasas,
315
00:16:44,838 --> 00:16:47,645
and they were telling me that
the full year figures for 2016
316
00:16:47,744 --> 00:16:50,980
was something like $307 million in revenue
317
00:16:51,079 --> 00:16:55,088
for Kylie Cosmetics, and that
was just out of this world
318
00:16:55,190 --> 00:17:00,190
unbelievable, and I saw
a copy of her tax returns
319
00:17:00,680 --> 00:17:03,310
for the year that showed those figures,
320
00:17:03,410 --> 00:17:06,563
and the tax returns all looked very legit.
321
00:17:09,230 --> 00:17:11,776
Kylie was forecast
to become a billionaire,
322
00:17:11,876 --> 00:17:14,262
a nice scoop for "Forbes" magazine
323
00:17:14,362 --> 00:17:17,633
and a PR jackpot for the Kardashians.
324
00:17:23,690 --> 00:17:25,450
My
impression of Kris is that
325
00:17:25,550 --> 00:17:28,613
she is incredibly smart
and incredibly shrewd.
326
00:17:31,220 --> 00:17:34,480
If you're building a business
and you're seeking investment
327
00:17:34,580 --> 00:17:38,410
or seeking to say, sell
a stake of your business,
328
00:17:38,510 --> 00:17:41,050
one of the greatest ways to
raise your profile and do that
329
00:17:41,150 --> 00:17:45,550
is with a great splashy
article in "Forbes" magazine,
330
00:17:45,650 --> 00:17:46,733
and a great cover.
331
00:17:48,770 --> 00:17:53,770
This is the Kylie Jenner cover,
spine date is August 2018,
332
00:17:55,384 --> 00:17:59,950
and it calls her the $900
million cosmetics queen.
333
00:18:00,050 --> 00:18:02,183
The 60 Richest Self-made Women.
334
00:18:04,250 --> 00:18:07,390
Immediately it got a lot of backlash.
335
00:18:07,490 --> 00:18:09,970
Was she grinding and did
she like, come from the hood
336
00:18:10,070 --> 00:18:12,340
and have to scrape together her pennies?
337
00:18:12,440 --> 00:18:14,500
No, not really but she still had
338
00:18:14,600 --> 00:18:16,060
to come up with this concept.
339
00:18:16,160 --> 00:18:19,240
Whether it's self made or not,
there is an element of like,
340
00:18:19,340 --> 00:18:21,610
wow, that's a pretty
incredible thing you did
341
00:18:21,710 --> 00:18:23,093
at such a young age.
342
00:18:24,350 --> 00:18:26,680
Whether or
not Kylie was self-made
343
00:18:26,780 --> 00:18:29,500
soon became overshadowed by the accusation
344
00:18:29,600 --> 00:18:31,823
she had lied about her profits.
345
00:18:35,450 --> 00:18:38,950
In November 2019, it
was announced that Coty,
346
00:18:39,050 --> 00:18:41,920
one of the biggest kind of
makeup brands out there,
347
00:18:42,020 --> 00:18:46,900
was going to acquire a majority
stake in Kylie Cosmetics,
348
00:18:47,000 --> 00:18:49,853
in a deal that valued the
company at $1.2 billion,
349
00:18:51,725 --> 00:18:54,190
but some of the figures
from Kylie Cosmetics
350
00:18:54,290 --> 00:18:57,700
started to become public, and that proved
351
00:18:57,800 --> 00:18:58,950
to be a little problem.
352
00:19:01,407 --> 00:19:05,320
"Forbes" published a story
alleging that Kylie had lied,
353
00:19:05,420 --> 00:19:08,830
and that the numbers on her
tax return didn't match up
354
00:19:08,930 --> 00:19:11,260
to the numbers that Coty had reported.
355
00:19:11,360 --> 00:19:15,160
They called her the
youngest self-made billionaire
356
00:19:15,260 --> 00:19:18,520
to make the "Forbes" list,
and now "Forbes" is accusing
357
00:19:18,620 --> 00:19:20,650
Kylie Jenner of lying about her net worth
358
00:19:20,750 --> 00:19:22,307
and forging tax returns.
359
00:19:22,407 --> 00:19:25,450
"Forbes" claims her company,
that would be Kylie Cosmetics,
360
00:19:25,550 --> 00:19:30,550
is much smaller and less
profitable than Jenner let on to.
361
00:19:30,784 --> 00:19:33,646
It's worth noting that the Kardashians
362
00:19:33,746 --> 00:19:38,417
explicitly deny ever
forging any tax return.
363
00:19:38,517 --> 00:19:40,847
"The accusations that the
Jenners and/or their accountants
364
00:19:40,947 --> 00:19:42,887
"falsified tax returns and then lied about
365
00:19:42,987 --> 00:19:45,257
"their 2016 revenues
for the last four years
366
00:19:45,357 --> 00:19:46,630
"are absolutely false,"
367
00:19:46,730 --> 00:19:48,040
the letter read.
368
00:19:48,140 --> 00:19:51,570
Um, so they flatly denied that.
369
00:19:55,760 --> 00:19:57,370
The Kardashians
were never charged
370
00:19:57,470 --> 00:19:59,170
with forging tax returns,
371
00:19:59,270 --> 00:20:01,750
and the lip kits continued to sell.
372
00:20:01,850 --> 00:20:05,830
Kylie's net worth has since
been estimated to be far lower
373
00:20:05,930 --> 00:20:10,930
than first thought, a
mere 600 million dollars.
374
00:20:11,210 --> 00:20:14,050
There's an old adage
in PR and entertainment.
375
00:20:14,150 --> 00:20:15,250
I don't care what you write about me,
376
00:20:15,350 --> 00:20:16,900
just spell my name right.
377
00:20:17,000 --> 00:20:19,180
That's kind of what the
Kardashians are about.
378
00:20:19,280 --> 00:20:20,560
Kylie and Kendall, they're millionaires.
379
00:20:20,660 --> 00:20:21,705
No, they're not, they're billionaires.
380
00:20:21,705 --> 00:20:23,290
No, they're not, they're
making all this information up,
381
00:20:23,390 --> 00:20:25,060
and then you have legitimate
business magazines
382
00:20:25,160 --> 00:20:27,130
writing stories about how they're piping
383
00:20:27,230 --> 00:20:29,230
all this information about
whether they're billionaires.
384
00:20:29,330 --> 00:20:30,910
It's like, you don't understand.
385
00:20:31,010 --> 00:20:32,483
You've already bought the notion.
386
00:20:32,583 --> 00:20:35,590
They won, that's exactly what they want.
387
00:20:35,690 --> 00:20:37,348
Just mention their name.
388
00:20:54,708 --> 00:20:57,450
The Kardashians learnt
and mastered the ability
389
00:20:57,550 --> 00:21:02,550
how to become rich when
you're famous without being
390
00:21:02,950 --> 00:21:05,790
in a movie or a music
career that every other
391
00:21:05,890 --> 00:21:07,993
traditional actor or an artist has to do.
392
00:21:10,450 --> 00:21:12,960
Now, do you think Brad Pitt was happy?
393
00:21:13,060 --> 00:21:15,480
You think Angelina Jolie was happy?
394
00:21:15,580 --> 00:21:19,587
Of course it created beef,
but everyone else then
395
00:21:19,687 --> 00:21:24,347
had to realise we have
to embrace social media.
396
00:21:26,350 --> 00:21:28,710
What changed is because of
the internet, there were people
397
00:21:28,810 --> 00:21:30,808
rising and becoming more important
398
00:21:30,908 --> 00:21:33,960
because of their
following on social media.
399
00:21:34,060 --> 00:21:35,220
So that was really the perfect moment
400
00:21:35,320 --> 00:21:37,552
for the Kardashians to rise to the top.
401
00:21:40,939 --> 00:21:45,272
Kanye.
402
00:21:51,340 --> 00:21:54,540
I'm Mickey Boardman from
"Paper Magazine" and together
403
00:21:54,640 --> 00:21:57,763
with Kim Kardashian, we
broke the internet in 2014.
404
00:22:01,210 --> 00:22:04,440
The name Break the Internet
came about by accident actually.
405
00:22:04,540 --> 00:22:06,600
Drew Elliott, who was the
Creative Director of "Paper"
406
00:22:06,700 --> 00:22:09,690
at the time, was coming back
and giving a whole new redesign
407
00:22:09,790 --> 00:22:12,060
to "Paper" to sort of
take it into the future
408
00:22:12,160 --> 00:22:14,107
and Drew said to me,
409
00:22:14,207 --> 00:22:15,900
"if we have Kim Kardashian on the cover,
410
00:22:16,000 --> 00:22:17,820
it will break the internet,"
411
00:22:17,920 --> 00:22:19,050
and I said, "break the internet?
412
00:22:19,150 --> 00:22:20,490
That's such a crazy name."
413
00:22:20,590 --> 00:22:22,920
So I said "well yeah, let's
do a whole issue called
414
00:22:23,020 --> 00:22:25,440
'Break the Internet'
and just be open about
415
00:22:25,540 --> 00:22:26,956
what we're trying to do
instead of pretending
416
00:22:27,056 --> 00:22:29,100
we're putting someone
on who we think is cool.
417
00:22:29,200 --> 00:22:31,710
Let's show that we want to
really get amazing traffic
418
00:22:31,810 --> 00:22:33,517
and make people go crazy."
419
00:22:34,750 --> 00:22:37,380
We knew that we wanted
John-Paul Goude to do the cover.
420
00:22:37,480 --> 00:22:40,969
So we just reached out to him
and said we want to do Kim,
421
00:22:41,069 --> 00:22:42,420
what would you like to do?
422
00:22:42,520 --> 00:22:44,470
We didn't, it was absolutely his idea.
423
00:22:50,200 --> 00:22:52,080
She came around the corner to the studio
424
00:22:52,180 --> 00:22:54,774
on the outskirts of
Paris, like Princess Diana
425
00:22:54,874 --> 00:22:57,600
chased by paparazzi on motorcycles.
426
00:22:57,700 --> 00:22:59,220
There were a million
fans outside the studio.
427
00:22:59,320 --> 00:23:01,440
I don't, I didn't tell, I
don't know how people knew
428
00:23:01,540 --> 00:23:04,590
she was going to be there, and
she came and she just said,
429
00:23:04,690 --> 00:23:07,230
"you know, I'm so excited about this.
430
00:23:07,330 --> 00:23:09,750
I'm, whatever you want
to do, I'm happy to do.
431
00:23:09,850 --> 00:23:10,980
Let's, I'll stay all night.
432
00:23:11,080 --> 00:23:12,270
Let's really, if we're going to do this,
433
00:23:12,370 --> 00:23:13,387
let's really do it."
434
00:23:17,500 --> 00:23:18,510
There were no problems.
435
00:23:18,610 --> 00:23:19,892
There were no arguments.
436
00:23:19,992 --> 00:23:23,370
One of the few times in 30
years of shooting celebrities
437
00:23:23,470 --> 00:23:25,588
that it was literally a dream.
438
00:23:29,710 --> 00:23:32,070
John-Paul had the idea to sort of do
439
00:23:32,170 --> 00:23:33,810
a little strip tease with the dress.
440
00:23:33,910 --> 00:23:35,190
He said, "well, what if we sort of do like
441
00:23:35,290 --> 00:23:37,680
you're sort of peeling back
the dress a little bit?"
442
00:23:37,780 --> 00:23:39,877
And she said, "sure, let's do it."
443
00:23:43,870 --> 00:23:47,430
We posted the "Break the Internet"
cover at about seven p.m.
444
00:23:47,530 --> 00:23:49,260
Eastern time in the "Paper" offices,
445
00:23:49,360 --> 00:23:51,010
which were here in New York City.
446
00:23:53,560 --> 00:23:56,970
In those times for us, you
could measure how many people
447
00:23:57,070 --> 00:23:59,024
were on your website, and for us,
448
00:23:59,124 --> 00:24:01,770
a few hundred people was a good moment.
449
00:24:01,870 --> 00:24:03,930
We would think, oh, look, we
have 300 people on our site
450
00:24:04,030 --> 00:24:04,890
right at the same time.
451
00:24:04,990 --> 00:24:06,750
It's, that's really good.
452
00:24:06,850 --> 00:24:09,210
Quickly, not immediately, but sort of like
453
00:24:09,310 --> 00:24:11,970
by the next morning, we had 70,000 people
454
00:24:12,070 --> 00:24:15,685
on our site all day long, like
I mean for days and weeks.
455
00:24:21,250 --> 00:24:23,970
There was very mixed reactions
inside the TMZ newsroom.
456
00:24:24,070 --> 00:24:27,930
Some people kind of got
the joking sense of it.
457
00:24:28,030 --> 00:24:29,940
Other people were like,
what the hell is happening?
458
00:24:30,040 --> 00:24:32,340
Why, why do people care?
459
00:24:32,440 --> 00:24:34,290
And I think that was a real turning moment
460
00:24:34,390 --> 00:24:38,850
for Kim and fashion, and
I think that the love hate
461
00:24:38,950 --> 00:24:43,223
of that magazine fueled
just more curiosity.
462
00:24:49,512 --> 00:24:51,478
Kim, do you
regret doing that spread?
463
00:24:51,578 --> 00:24:52,761
You being a mother,
464
00:24:52,861 --> 00:24:54,990
do you hear about the criticism?
465
00:24:55,090 --> 00:24:55,950
Kim, are you happy
466
00:24:56,050 --> 00:24:57,600
with your picture of your butt?
467
00:25:08,260 --> 00:25:10,989
For starters, people were
really surprised to see Kim
468
00:25:11,089 --> 00:25:15,360
do that sexy of a photoshoot,
and I think people
469
00:25:15,460 --> 00:25:17,430
were surprised by that because
it felt like she was trying
470
00:25:17,530 --> 00:25:20,670
to distance herself from how
we met her in the first place.
471
00:25:20,770 --> 00:25:22,560
She was trying to distance
herself from the sex tape,
472
00:25:22,660 --> 00:25:24,720
she was trying to distance herself even,
473
00:25:24,820 --> 00:25:28,650
probably from "Playboy"
magazine, but instead she does
474
00:25:28,750 --> 00:25:32,820
this high fashion, full nude, nothing left
475
00:25:32,920 --> 00:25:35,160
to the imagination photoshoot,
476
00:25:35,260 --> 00:25:37,210
and people had a lot to say about that,
477
00:25:39,040 --> 00:25:42,106
and then you add in, it
was like a duplication
478
00:25:42,206 --> 00:25:45,840
of a photoshoot that a
black model did as well
479
00:25:45,940 --> 00:25:49,333
and people thought that that
was culturally appropriating.
480
00:25:51,340 --> 00:25:54,510
The opening of the
champagne was an old photo
481
00:25:54,610 --> 00:25:56,580
that John-Paul Goude had done in the '70s
482
00:25:56,680 --> 00:25:58,573
with a model named Carolina Beaumont.
483
00:26:01,510 --> 00:26:03,930
Cultural appropriation is
wrong and we weren't intending
484
00:26:04,030 --> 00:26:08,730
to do it and if it insulted
people I apologise and um,
485
00:26:08,830 --> 00:26:12,270
yeah so I mean it's, those
conversations do need to be had.
486
00:26:12,370 --> 00:26:13,963
I certainly recognise that.
487
00:26:16,390 --> 00:26:20,910
It broke the internet, but
probably not for the reasons
488
00:26:21,010 --> 00:26:23,667
that they thought it was
going to break the internet.
489
00:26:26,844 --> 00:26:27,742
Kim, big smile.
490
00:26:27,842 --> 00:26:29,048
Kim, Kim, right here please.
491
00:26:29,148 --> 00:26:30,583
Kim, Kim right over here please.
492
00:26:34,780 --> 00:26:38,520
I started doing a lot of work primarily
493
00:26:38,620 --> 00:26:42,168
in African-American
publications, and I think that
494
00:26:42,268 --> 00:26:44,460
the African-American
community definitely felt
495
00:26:44,560 --> 00:26:47,430
a certain kind of way of
the Kardashian success,
496
00:26:47,530 --> 00:26:50,220
because by and large, I think
the through line is that
497
00:26:50,320 --> 00:26:53,190
they felt that the success
that this family was getting,
498
00:26:53,290 --> 00:26:56,070
was off of the backs of black women.
499
00:26:56,170 --> 00:27:00,877
You know, black women have
had plump lips and big butts
500
00:27:00,977 --> 00:27:05,793
and curvy bodies and
darker skin since eternity.
501
00:27:10,420 --> 00:27:12,079
In the old days, when things happened,
502
00:27:12,179 --> 00:27:14,310
they happened and you wrote about them.
503
00:27:14,410 --> 00:27:15,750
You never then wrote about what people
504
00:27:15,850 --> 00:27:17,040
said about what you wrote about.
505
00:27:17,140 --> 00:27:21,720
That never happened, but
now, a fundamental beat
506
00:27:21,820 --> 00:27:26,083
in every story is the social
media outrage to the story.
507
00:27:39,520 --> 00:27:42,219
So Kendall did an ad for Pepsi, and it was
508
00:27:42,319 --> 00:27:47,319
this ghastly faux protest march.
509
00:27:48,430 --> 00:27:50,550
Came on the heels of
the George Floyd death
510
00:27:50,650 --> 00:27:53,190
and the subsequent marches
about that, and it was trying
511
00:27:53,290 --> 00:27:55,367
to appropriate you know,
the zeitgeist at the time,
512
00:27:55,467 --> 00:27:58,500
and social protest, and
it was a total clanger.
513
00:27:58,600 --> 00:27:59,820
I mean, it was just awful.
514
00:27:59,920 --> 00:28:01,110
Pepsi did apologise,
515
00:28:01,210 --> 00:28:02,923
but not before it made world news.
516
00:28:04,060 --> 00:28:06,630
I remember getting called on
an American morning talk show
517
00:28:06,730 --> 00:28:09,481
to talk about this, and
again, you could say,
518
00:28:09,581 --> 00:28:12,150
this is victory for the Kardashians.
519
00:28:12,250 --> 00:28:15,750
I'm on a show where I'm
tut-tutting what a terrible idea
520
00:28:15,850 --> 00:28:18,900
it was for Pepsi to have
done this ad with Kendall.
521
00:28:19,000 --> 00:28:21,180
Did Kendall suffer any
lasting consequences?
522
00:28:21,280 --> 00:28:23,010
Well maybe by lunchtime, they were done,
523
00:28:23,110 --> 00:28:25,040
but because there was a Kardashian,
524
00:28:25,140 --> 00:28:27,446
it was worthy of some kind of commentary.
525
00:28:33,670 --> 00:28:35,250
For me, the braids
were the tipping point.
526
00:28:35,350 --> 00:28:40,020
It was a blatant like, this
is clearly a black girl look
527
00:28:40,120 --> 00:28:42,900
that you've co-opted and
then when she called them
528
00:28:43,000 --> 00:28:45,154
Bo Derek braids it was like, Oh Jesus.
529
00:28:45,254 --> 00:28:48,291
Um, she later came back and
corrected herself and was like,
530
00:28:48,391 --> 00:28:50,280
I understand why everyone's
upset because I called it
531
00:28:50,380 --> 00:28:52,560
Bo Derek braids but that
was when I was like okay,
532
00:28:52,660 --> 00:28:54,330
this is a little more than just
533
00:28:54,430 --> 00:28:56,743
dating black men or tanning your skin.
534
00:28:59,890 --> 00:29:02,550
They're Armenian and very strong
535
00:29:02,650 --> 00:29:04,623
and proud in that identity.
536
00:29:04,723 --> 00:29:09,723
So while Kim sort of did
apologise for the accusations
537
00:29:10,510 --> 00:29:14,903
of kind of almost blackface, blackfishing,
538
00:29:15,003 --> 00:29:18,510
they haven't apologised
for various instances,
539
00:29:18,610 --> 00:29:21,132
wearing cornrows, like
different traditionally
540
00:29:21,232 --> 00:29:24,420
black hairstyles that they've sported.
541
00:29:24,520 --> 00:29:29,151
Like, Kim has black kids and
was married to Kanye for years.
542
00:29:29,251 --> 00:29:30,690
I think they just have a very
543
00:29:30,790 --> 00:29:33,892
complicated relationship to race.
544
00:29:37,510 --> 00:29:39,030
Their father Robert Kardashian
545
00:29:39,130 --> 00:29:41,250
is from Inglewood, California.
546
00:29:41,350 --> 00:29:43,710
Inglewood, California is predominantly
547
00:29:43,810 --> 00:29:46,860
black area in Los Angeles.
548
00:29:46,960 --> 00:29:51,180
For the Kardashian kids,
their uncles, you know,
549
00:29:51,280 --> 00:29:53,910
their play uncles, we have
play uncles, in the state,
550
00:29:54,010 --> 00:29:58,574
their play uncles were all
black men, and so they grew up
551
00:29:58,674 --> 00:30:01,890
always adjacent to black
culture and black community.
552
00:30:01,990 --> 00:30:04,320
It wasn't that they woke
up one day and said,
553
00:30:04,420 --> 00:30:05,550
oh, you know what?
554
00:30:05,650 --> 00:30:07,680
Hip hop is cool, and
it's cool to be black.
555
00:30:07,780 --> 00:30:11,250
So dammit, we're all going
to, you know, try and present
556
00:30:11,350 --> 00:30:13,170
as black women in a way and that's going
557
00:30:13,270 --> 00:30:14,250
to be our road to fame.
558
00:30:14,350 --> 00:30:16,380
I don't think that that's
actually what happened.
559
00:30:16,480 --> 00:30:21,240
I think as they became
famous, they took that embrace
560
00:30:21,340 --> 00:30:26,340
of that culture, and made
a lot of money off of it.
561
00:30:29,200 --> 00:30:30,540
One of the things that's
always going to go on
562
00:30:30,640 --> 00:30:32,899
with anybody like the
Kardashians, you're always looking
563
00:30:32,999 --> 00:30:34,543
for them to trip up.
564
00:30:35,440 --> 00:30:37,891
Right, you're always
waiting so there's always
565
00:30:37,991 --> 00:30:39,330
going to be that tension.
566
00:30:39,430 --> 00:30:41,880
It's always there, it's
always just kind of
567
00:30:41,980 --> 00:30:45,420
maybe a tiny flesh wound, right,
or just a little pinprick,
568
00:30:45,520 --> 00:30:48,746
but people are always waiting
for it to take them down.
569
00:30:51,772 --> 00:30:52,800
Go, go, go, go.
570
00:30:52,900 --> 00:30:54,273
Watch your step.
571
00:30:54,373 --> 00:30:55,201
But we really don't want
to get them either, right?
572
00:30:55,201 --> 00:30:57,120
We might want to trip them up
a little bit but we don't want
573
00:30:57,220 --> 00:30:59,190
to fully take them down because then what?
574
00:30:59,290 --> 00:31:00,690
What happens if that happens?
575
00:31:00,790 --> 00:31:02,380
Then who are we going to pay attention to?
576
00:31:10,072 --> 00:31:12,120
In 2016 the family headed off
577
00:31:12,220 --> 00:31:14,280
to Paris fashion week.
578
00:31:14,380 --> 00:31:16,330
Kim posted live updates on Snapchat
579
00:31:16,430 --> 00:31:20,279
revealing their glamorous
locations and outfits.
580
00:31:20,379 --> 00:31:24,973
Going to Givenchy with Kourtney.
581
00:31:26,320 --> 00:31:28,200
I think everyone's learnt now.
582
00:31:28,300 --> 00:31:31,050
I know we post in real
time, I know we're obsessed
583
00:31:31,150 --> 00:31:33,720
with social media, we wanna
feed our fans everything,
584
00:31:33,820 --> 00:31:35,700
but there's also a negative side.
585
00:31:35,800 --> 00:31:39,060
You're letting the world
know, I'm rich, I'm famous,
586
00:31:39,160 --> 00:31:40,860
here's my gold, here's my jewellery,
587
00:31:40,960 --> 00:31:42,560
here's everything, and I'm here!
588
00:31:45,700 --> 00:31:48,450
After dinner with
sisters Kourtney and Kendall,
589
00:31:48,550 --> 00:31:50,413
Kim decided to call it a night.
590
00:31:51,670 --> 00:31:55,993
Shortly before 3 a.m., she
was robbed at gunpoint.
591
00:32:00,220 --> 00:32:02,430
Kim Kardashian
has been attacked by masked,
592
00:32:02,530 --> 00:32:05,880
armed men, inside this
exclusive Paris address,
593
00:32:05,980 --> 00:32:07,830
bound up before eight million pounds
594
00:32:07,930 --> 00:32:09,643
of her jewellery was stolen.
595
00:32:11,800 --> 00:32:13,470
They kept on saying the ring, the ring.
596
00:32:13,570 --> 00:32:16,020
I was like, you know, what?
597
00:32:16,120 --> 00:32:18,480
Like, it didn't compute to
me for a minute and then
598
00:32:18,580 --> 00:32:21,540
the guys goes, the ring and
I had put it up by the side
599
00:32:21,639 --> 00:32:26,100
of my bed, so I handed him
my ring and then he grabs me
600
00:32:26,199 --> 00:32:27,840
and I was wearing a robe.
601
00:32:27,940 --> 00:32:29,100
Though some people assumed
602
00:32:29,199 --> 00:32:31,543
it was another Kardashian publicity stunt,
603
00:32:32,500 --> 00:32:34,199
Kim gave an emotional account
604
00:32:34,300 --> 00:32:36,810
to the chat show host David Letterman.
605
00:32:36,909 --> 00:32:40,324
And um, he grabbed me
and pulled me towards him,
606
00:32:40,425 --> 00:32:42,690
but I wasn't wearing anything
underneath so I was like,
607
00:32:42,790 --> 00:32:45,120
okay, this is like the
time I'm gonna get raped,
608
00:32:45,219 --> 00:32:48,750
like just deal like, it's,
this, it's gonna happen.
609
00:32:48,850 --> 00:32:50,533
Just prepare yourself.
610
00:32:52,011 --> 00:32:54,558
Kim, Kim how you doing?
611
00:32:54,658 --> 00:32:56,456
Kim are you, are you okay?
612
00:32:56,556 --> 00:32:57,929
Kim.
613
00:32:58,030 --> 00:32:59,190
Are you okay, Kim?
614
00:32:59,290 --> 00:33:01,726
The events in
Paris were played out once again
615
00:33:01,827 --> 00:33:04,530
in a gloomily filmed and sombre episode
616
00:33:04,630 --> 00:33:06,840
of the Kardashians reality show,
617
00:33:06,940 --> 00:33:09,842
which included a clearly
shaken looking Kanye.
618
00:33:17,409 --> 00:33:18,750
Okay, yeah so we won't talk about it
619
00:33:18,850 --> 00:33:20,333
in front of the kids.
620
00:33:21,550 --> 00:33:24,090
It was interesting for it
to be such a scary moment,
621
00:33:24,190 --> 00:33:27,090
but it's even weirder and I
do mean weird that you have
622
00:33:27,190 --> 00:33:29,790
this reality show that has to document it.
623
00:33:29,889 --> 00:33:31,993
So it's like reliving it all over again.
624
00:33:34,600 --> 00:33:36,922
It just felt like the Paris
robbery was definitely
625
00:33:37,022 --> 00:33:39,870
affecting Kanye because he
was already going through
626
00:33:39,969 --> 00:33:44,280
his kind of own mental breakdown
and that might have been
627
00:33:44,380 --> 00:33:46,780
the thing that kind of
pushed him over the edge.
628
00:33:53,780 --> 00:33:55,659
You all might be thinking right now,
629
00:33:55,760 --> 00:33:57,947
did he smoke some before he came out here?
630
00:33:59,629 --> 00:34:01,989
The answer is yes, I rolled
up a little something.
631
00:34:02,090 --> 00:34:03,880
I knocked the edge off.
632
00:34:03,981 --> 00:34:05,409
During the 2015 VMAs,
633
00:34:05,510 --> 00:34:08,109
a pumped up Kanye accepted an award,
634
00:34:08,209 --> 00:34:09,956
then made an unexpected announcement.
635
00:34:10,056 --> 00:34:14,886
I have decided in 2020
to run for President.
636
00:34:27,804 --> 00:34:28,942
It's the same thing.
637
00:34:29,041 --> 00:34:32,513
We are trapped in a loop.
638
00:34:34,340 --> 00:34:36,752
Kanye's reputation
for erratic appearances
639
00:34:36,853 --> 00:34:40,573
reached a climax during
his presidential campaign.
640
00:34:40,674 --> 00:34:42,166
The statement is, in the bible it says
641
00:34:42,267 --> 00:34:44,115
"thou shall not kill."
642
00:34:44,215 --> 00:34:46,240
I can remember.
- I thought that the whole
643
00:34:46,340 --> 00:34:47,859
Kanye running for
President thing was a joke.
644
00:34:47,960 --> 00:34:50,019
I didn't realise that he
was serious about this.
645
00:34:50,120 --> 00:34:52,553
My dad wanted to abort me.
646
00:34:55,130 --> 00:34:57,290
My mom saved my life.
647
00:34:58,251 --> 00:34:59,835
There would have been no Kanye West
648
00:34:59,934 --> 00:35:02,483
because my dad was too busy.
649
00:35:04,370 --> 00:35:07,479
Once he started going
out on a campaign trail,
650
00:35:07,580 --> 00:35:11,500
he opened up and talked
about his stance on abortion
651
00:35:11,599 --> 00:35:14,656
and that he and Kim at
one point, you know,
652
00:35:14,755 --> 00:35:17,290
I guess had had a conversation about that
653
00:35:17,389 --> 00:35:19,702
when they discovered
that she was pregnant.
654
00:35:20,693 --> 00:35:25,693
I almost killed my daughter.
655
00:35:27,393 --> 00:35:31,269
I'm going to guess that Kim
probably did not love Kanye
656
00:35:31,370 --> 00:35:35,740
sharing something like that
with a public audience.
657
00:35:35,840 --> 00:35:39,129
I think that musicians, in
particular ones that we classify
658
00:35:39,228 --> 00:35:43,660
as geniuses, there often is something that
659
00:35:43,760 --> 00:35:46,630
they're dealing with
that probably makes them
660
00:35:46,729 --> 00:35:49,608
a musical genius in a way that, you know,
661
00:35:49,707 --> 00:35:52,179
it would end a lot of other people.
662
00:35:52,279 --> 00:35:53,800
When the relationship was really starting
663
00:35:53,899 --> 00:35:58,840
to crumble and dissolve,
it made me think that
664
00:35:58,939 --> 00:36:02,260
maybe there has always
been something that's been
665
00:36:02,359 --> 00:36:05,071
challenging for him with
regards to mental wellness.
666
00:36:07,160 --> 00:36:08,652
Hey Kim.
667
00:36:08,752 --> 00:36:10,582
Are, are you really upset at Kanye?
668
00:36:12,019 --> 00:36:13,519
Is he really embarrassing you?
669
00:36:15,290 --> 00:36:18,764
In February
2021 Kim filed for divorce
670
00:36:18,865 --> 00:36:22,883
and an ongoing feud has since
played out on social media.
671
00:36:28,160 --> 00:36:31,750
At one point, Kanye accuses
the Kardashians of attempting
672
00:36:31,849 --> 00:36:33,880
to take control of his assets,
673
00:36:33,979 --> 00:36:37,292
with a legal order known as a 51-50.
674
00:36:41,952 --> 00:36:44,050
If the Kardashian
family wanted to put Kanye
675
00:36:44,149 --> 00:36:49,090
under a 51-50, that is
huge because, you know,
676
00:36:49,189 --> 00:36:51,621
we're now really seeing
the effects of what
677
00:36:51,720 --> 00:36:54,160
being under that did for Britney Spears.
678
00:36:54,260 --> 00:36:57,550
You know, she had no
control over her assets,
679
00:36:57,649 --> 00:37:00,910
no control over day to day decisions,
680
00:37:01,010 --> 00:37:06,010
no control over her body,
like, no control period.
681
00:37:07,737 --> 00:37:10,210
Kanye,
Kanye, Kanye, Kanye, Kanye.
682
00:37:10,309 --> 00:37:14,050
Kim tried to navigate through the drama.
683
00:37:14,149 --> 00:37:15,969
I have a husband who
clearly is mentally ill,
684
00:37:16,069 --> 00:37:18,069
and I'm trying to figure this
out, and at a certain point,
685
00:37:18,170 --> 00:37:20,469
the show takes a backseat
to the health of my family
686
00:37:20,569 --> 00:37:21,910
and the health of my kids, which I think
687
00:37:22,010 --> 00:37:23,830
is what led to the divorce.
688
00:37:23,929 --> 00:37:26,229
Yes, all of that was a drama,
and yes, we all paid attention
689
00:37:26,330 --> 00:37:29,139
to it breathlessly but I
think she managed to kind of
690
00:37:29,240 --> 00:37:33,700
navigate that as a celebrity,
but also someone fundamentally
691
00:37:33,800 --> 00:37:35,769
who also was a mother
taking care of her kids
692
00:37:35,870 --> 00:37:37,763
and needed to find a way out.
693
00:37:41,029 --> 00:37:43,719
While her
marriage to Kanye unravelled,
694
00:37:43,819 --> 00:37:46,372
Kim kept herself busy with new ventures.
695
00:37:47,389 --> 00:37:49,420
Soon she'll be one of the
most successful lawyers,
696
00:37:49,519 --> 00:37:51,662
I hate to tell all my lawyers back there.
697
00:37:52,595 --> 00:37:54,448
Kim Kardashian West.
698
00:38:00,019 --> 00:38:02,859
In recent years,
it's been widely publicised
699
00:38:02,960 --> 00:38:06,370
that Kim has been studying
to become a lawyer.
700
00:38:06,469 --> 00:38:09,082
Um, it really is such
an honour to be here.
701
00:38:10,609 --> 00:38:12,943
First time
offender Alice-Marie Johnson
702
00:38:13,044 --> 00:38:15,519
was 20 years into a life sentence for
703
00:38:15,620 --> 00:38:19,210
a non-violent drug offence
until Kim persuaded
704
00:38:19,309 --> 00:38:21,383
President Trump to pardon her.
705
00:38:22,969 --> 00:38:26,410
I just wanna thank all of
the organisations that are,
706
00:38:26,510 --> 00:38:30,309
you know, partnering with
everything that's going on
707
00:38:30,410 --> 00:38:33,040
and really being supportive,
'cause it really does mean
708
00:38:33,139 --> 00:38:35,290
a lot to so many people that I've had
709
00:38:35,389 --> 00:38:37,240
the pleasure to speak to.
710
00:38:37,340 --> 00:38:39,189
I think it's two things at once.
711
00:38:39,290 --> 00:38:41,206
You know, I think it's
a real genuine interest
712
00:38:41,307 --> 00:38:45,519
that she has in trying to
like, understand the law
713
00:38:45,620 --> 00:38:48,130
and understand how people
got there in the first place,
714
00:38:48,229 --> 00:38:52,300
or you can look at it cynically
and be like, ah, it's PR,
715
00:38:52,399 --> 00:38:56,229
like, it's just her trying to
do some good work to make up
716
00:38:56,330 --> 00:38:59,889
for all of this, these
allegations of appropriation
717
00:38:59,990 --> 00:39:02,649
over the years, and, you know,
718
00:39:02,750 --> 00:39:04,929
maybe the truth is somewhere in between.
719
00:39:05,029 --> 00:39:06,421
So thank you.
720
00:39:07,354 --> 00:39:08,234
While still
working towards becoming
721
00:39:08,234 --> 00:39:11,469
a qualified lawyer, Kim
and family signed a deal
722
00:39:11,569 --> 00:39:14,885
with Disney, worth over $100 million.
723
00:39:19,819 --> 00:39:22,960
An explosive title sequence
punctuated the arrival
724
00:39:23,059 --> 00:39:27,429
in April 2022 of their
glossy revamped reality show.
725
00:39:27,529 --> 00:39:29,010
You say so.
726
00:39:29,109 --> 00:39:30,069
I think I want regular fries.
727
00:39:30,170 --> 00:39:32,439
It had the
same banality as always.
728
00:39:32,540 --> 00:39:33,826
I'll have regular fries too.
729
00:39:33,925 --> 00:39:35,555
I'll have just a
little more fries, yeah.
730
00:39:35,656 --> 00:39:36,389
Thank you.
731
00:39:36,488 --> 00:39:38,649
And incredibly
a key narrative revolved
732
00:39:38,750 --> 00:39:42,023
around the same topic as the
family's first ever show.
733
00:39:42,122 --> 00:39:44,814
About that and then my
lawyer calls about the threats
734
00:39:44,915 --> 00:39:48,550
that there's more
footage from the sex tape
735
00:39:48,649 --> 00:39:50,237
that's been out there.
736
00:39:50,336 --> 00:39:51,961
Our legal rights
are that she could sue.
737
00:39:52,062 --> 00:39:55,059
Let me see you
shake that thing for 23.
738
00:39:55,160 --> 00:39:57,700
Shake that thing for 23.
739
00:39:57,800 --> 00:40:00,490
The low
quality tape made in 2003
740
00:40:00,590 --> 00:40:03,849
starred Kim and R&B singer Ray-J,
741
00:40:03,950 --> 00:40:07,433
performing various sexual acts
while on holiday in Mexico.
742
00:40:08,870 --> 00:40:10,723
I'm a mother fuckin'
perp man, catch me on.
743
00:40:11,756 --> 00:40:12,765
Wait, tell me what I look like.
744
00:40:12,866 --> 00:40:13,935
The sex
tape had been good for
745
00:40:14,036 --> 00:40:16,809
the original TV show's ratings
and the Kardashians appeared
746
00:40:16,910 --> 00:40:20,080
to believe it could be
a blessing once again.
747
00:40:20,179 --> 00:40:21,399
Didn't we deal with this in
748
00:40:21,500 --> 00:40:22,809
the first season of "Keeping Up?"
749
00:40:22,910 --> 00:40:24,519
This is a good omen you guys.
750
00:40:24,620 --> 00:40:25,353
What's a good omen?
751
00:40:25,452 --> 00:40:28,090
Talking about your sex
tape in the first season.
752
00:40:28,189 --> 00:40:30,189
I feel like we're back to day one!
753
00:40:30,290 --> 00:40:32,200
Viewers
may have been pulled in,
754
00:40:32,300 --> 00:40:35,098
but it also reignited the
uncomfortable question
755
00:40:35,197 --> 00:40:39,069
over who engineered the
tape's initial publication.
756
00:40:39,170 --> 00:40:41,050
Over the years, there was
a lot of rumours going around
757
00:40:41,149 --> 00:40:44,380
of who was truly behind the
Kim Kardashian sex tape.
758
00:40:44,479 --> 00:40:46,673
Was it Ray-J, was it Kim, was it Paris?
759
00:40:47,689 --> 00:40:50,620
Was it Kris Jenner, just to put
760
00:40:50,719 --> 00:40:52,219
her daughter's name out there?
761
00:40:53,359 --> 00:40:55,660
In this
cunningly produced skit
762
00:40:55,760 --> 00:40:59,080
from James Corden's chat show,
Kris attempts to shake off
763
00:40:59,179 --> 00:41:02,290
the rumours with the
help of a lie detector.
764
00:41:02,389 --> 00:41:04,523
Did you help Kim release her sex tape?
765
00:41:07,930 --> 00:41:08,834
It's okay.
766
00:41:08,934 --> 00:41:09,767
No, no.
767
00:41:11,902 --> 00:41:12,807
True.
768
00:41:12,907 --> 00:41:14,216
Of course it's true!
769
00:41:14,317 --> 00:41:15,983
Of course it's true!
770
00:41:17,179 --> 00:41:20,255
When we was young, y'all
manipulated us to do the shit.
771
00:41:20,354 --> 00:41:22,660
I take full responsibility
for that act, I was lit.
772
00:41:22,760 --> 00:41:25,000
We made a fucking lot of money, I get it.
773
00:41:25,099 --> 00:41:26,590
Kris's denial prompted this
774
00:41:26,689 --> 00:41:31,660
highly charged social media
response from Kim's ex, Ray-J,
775
00:41:31,760 --> 00:41:33,969
claiming she was very much involved.
776
00:41:34,069 --> 00:41:36,790
Her momma made us go
shoot it for safety.
777
00:41:36,889 --> 00:41:38,357
She watched the motherfucker and said,
778
00:41:38,456 --> 00:41:40,340
"hey, we're gonna go with the first one
779
00:41:40,441 --> 00:41:42,401
because the first one is better.
780
00:41:42,501 --> 00:41:45,067
It gives my daughter a better look."
781
00:41:45,166 --> 00:41:47,439
The
Kardashians continue to deny
782
00:41:47,540 --> 00:41:49,343
their complicity to this day.
783
00:41:50,420 --> 00:41:52,569
You don't come from a place of being
784
00:41:52,670 --> 00:41:55,330
Paris Hilton's assistant to a billionaire
785
00:41:55,429 --> 00:41:58,330
unless you have a master negotiator.
786
00:41:58,429 --> 00:42:03,189
So whatever happened with the
sex tape, I'm sure Kris Jenner
787
00:42:03,290 --> 00:42:06,712
handled it correctly, and
got the maximum dollar.
788
00:42:14,000 --> 00:42:16,809
While navigating
the storms of controversy,
789
00:42:16,910 --> 00:42:20,380
the Kardashians continue
to expand their influence.
790
00:42:20,479 --> 00:42:23,596
The combined Kardashian-Jenner
net worth is approaching
791
00:42:23,697 --> 00:42:27,234
$3 billion, with a pathway being laid
792
00:42:27,335 --> 00:42:29,979
for the next generation.
793
00:42:30,080 --> 00:42:33,340
I won't say groomed but
I think Kris might have,
794
00:42:33,439 --> 00:42:35,830
keeps her eye on them, and it's like,
795
00:42:35,929 --> 00:42:38,796
who'll be next to kind of carry the torch?
796
00:42:38,897 --> 00:42:41,979
Nine year old
North is rapidly following
797
00:42:42,080 --> 00:42:43,973
in mom Kim's footsteps.
798
00:42:45,109 --> 00:42:49,210
Posts like this playful montage
of a hair and beauty demo
799
00:42:49,309 --> 00:42:53,483
has helped her amass over 10
million followers on TikTok.
800
00:42:54,649 --> 00:42:57,279
For a family that that is
so famous on social media,
801
00:42:57,380 --> 00:43:00,609
it's like not surprising
to see North taking it
802
00:43:00,710 --> 00:43:02,662
to the newest coolest platform.
803
00:43:04,969 --> 00:43:08,710
Like a weird American royal
family there are princes
804
00:43:08,809 --> 00:43:11,548
and princelings that are
going to become rising up
805
00:43:11,648 --> 00:43:13,487
and you know, suddenly we're
going to be reading about
806
00:43:13,586 --> 00:43:16,462
one of the grandkids and
the empire will continue.
807
00:43:17,660 --> 00:43:20,036
I think for about 19
years, we've been thinking
808
00:43:20,135 --> 00:43:21,910
we've reached peak Kardashian
809
00:43:22,010 --> 00:43:24,040
and we keep reaching new peaks.
810
00:43:24,139 --> 00:43:26,439
So every peak is a new peak.
811
00:43:26,540 --> 00:43:28,029
I would not say that the Kardashians
812
00:43:28,130 --> 00:43:30,279
are a Hollywood dream story.
813
00:43:30,380 --> 00:43:33,607
The Kardashians have created
something wildly different.
814
00:43:33,706 --> 00:43:37,929
It remains to be seen how
that changes the landscape
815
00:43:38,029 --> 00:43:40,420
of everything that we know to be true
816
00:43:40,519 --> 00:43:43,193
about celebrity and excessive wealth.
817
00:43:44,929 --> 00:43:46,719
I can tell you one thing, having been
818
00:43:46,819 --> 00:43:48,584
very close with the Kardashians.
819
00:43:48,684 --> 00:43:50,290
If you think you've had enough with them
820
00:43:50,389 --> 00:43:53,139
on the physical world,
they're about to dominate
821
00:43:53,240 --> 00:43:56,002
the metaverse and Web3
like you have no idea.
66393
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