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These are the user uploaded subtitles that are being translated: 1 00:00:01,471 --> 00:00:02,740 Kourtney, Khloe. 2 00:00:05,760 --> 00:00:06,830 Everything you see of the Kardashian 3 00:00:06,930 --> 00:00:09,320 today has been planned. 4 00:00:09,420 --> 00:00:10,940 World domination next? 5 00:00:11,040 --> 00:00:12,170 Maybe. 6 00:00:13,103 --> 00:00:14,441 Everything is a strategy. 7 00:00:14,541 --> 00:00:17,493 These are master marketers. 8 00:00:18,466 --> 00:00:19,736 Hi. 9 00:00:19,836 --> 00:00:20,569 The whole fam is here. 10 00:00:20,669 --> 00:00:22,160 Kim takes her photo, and boom, 11 00:00:22,260 --> 00:00:25,256 on to networking like a pro. 12 00:00:26,370 --> 00:00:28,580 This is the story of how one family 13 00:00:28,680 --> 00:00:32,060 obsessed with fame conquered the world of celebrity. 14 00:00:32,160 --> 00:00:35,180 They get made fun of, derided, look down on, 15 00:00:35,280 --> 00:00:37,490 but like, they monetize the thing 16 00:00:37,590 --> 00:00:39,530 that people ridicule them for. 17 00:00:39,630 --> 00:00:40,503 It's ingenious. 18 00:00:41,430 --> 00:00:43,490 Modern American celebrity is our equivalent 19 00:00:43,590 --> 00:00:46,636 of the Gods on Olympus, and the Kardashians, 20 00:00:46,736 --> 00:00:50,523 consciously or not, exploited that. 21 00:00:51,810 --> 00:00:53,270 But their journey to the top 22 00:00:53,370 --> 00:00:56,540 has been fraught with accusations and scandal. 23 00:00:56,640 --> 00:00:58,520 Here is the road map. 24 00:00:58,620 --> 00:01:01,822 Put out a sex tape, the world will know your name. 25 00:01:04,290 --> 00:01:05,480 So you're launching a perfume. 26 00:01:05,580 --> 00:01:08,672 Then we have to disrupt this event, are the team on it? 27 00:01:08,772 --> 00:01:10,488 Of course they were in on it. 28 00:01:11,790 --> 00:01:16,790 When Kim and Kris got married, it was a 72 day marriage. 29 00:01:17,880 --> 00:01:19,820 Kim, Kim, how do you feel? 30 00:01:19,920 --> 00:01:21,440 And the press just ate her up. 31 00:01:21,540 --> 00:01:23,360 I thought for sure like, oh, this might be 32 00:01:23,460 --> 00:01:25,160 the beginning of the end for them. 33 00:01:32,210 --> 00:01:34,180 Kim, Kim. 34 00:01:34,280 --> 00:01:36,042 Kim to your left, to your left, Kim. 35 00:01:39,840 --> 00:01:44,360 I definitely think after the 72 day marriage scandal, 36 00:01:44,460 --> 00:01:46,250 that she was like, the next move I make 37 00:01:46,350 --> 00:01:49,533 has got to be important, and it's got to stick. 38 00:01:51,210 --> 00:01:54,320 The whole world knows one of the most famous people now, 39 00:01:54,420 --> 00:01:58,891 so famous, so successful, so rich and she's single. 40 00:02:00,480 --> 00:02:05,090 Kanye West was turned on by Kim Kardashian's power. 41 00:02:05,190 --> 00:02:09,879 It was a power trip that made him fall in love. 42 00:02:15,690 --> 00:02:18,740 Kimye wasn't just a cute celebrity nickname. 43 00:02:18,840 --> 00:02:21,813 That was an enterprise, a huge one. 44 00:02:25,030 --> 00:02:27,203 Kim, Yankee hat. 45 00:02:27,303 --> 00:02:31,910 When Kim Kardashian ended that 72 day marriage, 46 00:02:32,010 --> 00:02:37,010 Kanye wasted zero time, swooping in there and wooing her, 47 00:02:38,550 --> 00:02:41,390 and the way that he did it was very public. 48 00:02:41,490 --> 00:02:46,176 He released like, a mixtape and said something like, 49 00:02:46,276 --> 00:02:49,970 I fell in love with Kim as she fell in love with him, 50 00:02:50,070 --> 00:02:51,209 and everyone was like, 51 00:02:51,309 --> 00:02:53,675 is Kanye talking about Kim Kardashian? 52 00:03:01,380 --> 00:03:03,530 The couple are seen out in public together 53 00:03:03,630 --> 00:03:06,080 when Kanye invites Kim to see his show 54 00:03:06,180 --> 00:03:07,443 at Paris fashion week. 55 00:03:08,430 --> 00:03:10,430 Kim, how was the show? 56 00:03:10,530 --> 00:03:11,380 Did you enjoy it? 57 00:03:13,860 --> 00:03:16,020 Once they became a couple, 58 00:03:16,120 --> 00:03:21,050 everyone wanted to know everything, everything. 59 00:03:21,150 --> 00:03:22,400 With the public intrigued 60 00:03:22,500 --> 00:03:24,500 by the latest celebrity couple, 61 00:03:24,600 --> 00:03:27,873 it wasn't long before their relationship became reality. 62 00:03:33,060 --> 00:03:36,011 In this telling moment from the Kardashians TV show, 63 00:03:36,111 --> 00:03:38,750 viewers got a hint of how Kim was willing 64 00:03:38,850 --> 00:03:41,132 for Kanye to take the lead. 65 00:03:42,404 --> 00:03:43,970 Oh yes, yes, but shouldn't I just keep this 66 00:03:44,070 --> 00:03:46,594 for like, my daughter one day? 67 00:03:49,710 --> 00:03:54,251 He was like, you're beautiful but your clothes are not. 68 00:03:55,440 --> 00:03:58,520 So he went through her closet and got rid of like, 69 00:03:58,620 --> 00:04:01,490 all her stuff and Kim used to wear like girly stuff, 70 00:04:01,590 --> 00:04:04,520 pink little dresses and these shoes and these like, 71 00:04:04,620 --> 00:04:08,720 horrid gaudy Louis Vuitton bags and he got rid of it all. 72 00:04:08,820 --> 00:04:10,393 Kim, you look beautiful, Kim. 73 00:04:10,493 --> 00:04:13,400 I think that Kanye also really taught Kim Kardashian 74 00:04:13,500 --> 00:04:15,183 how to be an uber-celebrity too. 75 00:04:16,197 --> 00:04:19,190 All of a sudden, Kim is sitting front row 76 00:04:19,290 --> 00:04:23,240 at New York Fashion Week, which you know, is a coveted seat. 77 00:04:23,340 --> 00:04:26,420 I mean, she's sitting right there next to Anna Wintour. 78 00:04:26,520 --> 00:04:29,348 Like, it was colossal. 79 00:04:31,140 --> 00:04:33,950 Always from the beginning there were people who thought 80 00:04:34,050 --> 00:04:37,115 that embracing the Kardashians was a sign of the downfall 81 00:04:37,215 --> 00:04:39,320 of the golden age of magazines. 82 00:04:39,420 --> 00:04:42,641 It was like the peasants storming the Bastille, 83 00:04:45,120 --> 00:04:48,530 but Kanye wasn't like the average celebrity 84 00:04:48,630 --> 00:04:49,593 who came to shows. 85 00:04:50,880 --> 00:04:53,510 When he came to fashion week, he would go to every show. 86 00:04:53,610 --> 00:04:56,150 He would go to small young designers here. 87 00:04:56,250 --> 00:04:57,890 So he really I think was accepted. 88 00:04:57,990 --> 00:05:00,950 We considered him part of the fashion world because you, 89 00:05:01,050 --> 00:05:04,910 the same hundred people go from New York to London 90 00:05:05,010 --> 00:05:06,440 to Milan to Paris. 91 00:05:06,540 --> 00:05:08,570 We share cars, we sit next to each other. 92 00:05:08,670 --> 00:05:10,647 You really got to know him. 93 00:05:12,840 --> 00:05:15,320 Kim's acceptance into the fashion elite 94 00:05:15,420 --> 00:05:18,140 marked a turning point for the whole family. 95 00:05:18,240 --> 00:05:21,003 Their influence could no longer be ignored. 96 00:05:23,310 --> 00:05:26,180 People realised that if Kim shared something on Twitter 97 00:05:26,280 --> 00:05:29,540 or on Instagram, that it had a huge impact, 98 00:05:29,640 --> 00:05:32,030 and that became more and more important to magazines 99 00:05:32,130 --> 00:05:35,524 and nobody does that like the Kardashians. 100 00:05:40,590 --> 00:05:41,660 My name is Larry Hackett. 101 00:05:41,760 --> 00:05:46,760 I was editor of "People" magazine from 2006 until 2014, 102 00:05:47,702 --> 00:05:49,370 and I recall in the last couple of years, 103 00:05:49,470 --> 00:05:51,530 the growth of the telephone just becoming something 104 00:05:51,630 --> 00:05:53,750 we didn't know what to do about. 105 00:05:53,850 --> 00:05:57,287 Once the telephone became something where all of your news 106 00:05:57,387 --> 00:05:59,060 could be in your hand, you didn't have to go to your desktop 107 00:05:59,160 --> 00:06:01,070 and you're going to be getting fundamentally the same news 108 00:06:01,170 --> 00:06:03,261 on the website that you are in the magazine. 109 00:06:03,361 --> 00:06:05,703 It's just a death knell for the industry. 110 00:06:07,770 --> 00:06:09,170 What's amazing about the Kardashians is that 111 00:06:09,270 --> 00:06:11,510 with each development, they always kind of seem to sit 112 00:06:11,610 --> 00:06:14,000 at the intersection, of some new technology. 113 00:06:14,100 --> 00:06:16,790 The resistance to the notion that they don't have any talent 114 00:06:16,890 --> 00:06:19,610 starts to fall away, because they're just feeding 115 00:06:19,710 --> 00:06:22,736 these beasts of coverage that people want to see. 116 00:06:26,430 --> 00:06:29,540 The number one thing that I used to get all the time, 117 00:06:29,640 --> 00:06:31,700 Kardashians have no talent. 118 00:06:31,800 --> 00:06:35,210 They can't act, they can't sing, they can't model. 119 00:06:35,310 --> 00:06:36,560 They don't know anything. 120 00:06:37,440 --> 00:06:40,670 If the Kardashians have the power to say, 121 00:06:40,770 --> 00:06:44,613 change your toothpaste from Colgate to Crest, 122 00:06:46,320 --> 00:06:47,553 of course that's talent. 123 00:06:49,890 --> 00:06:50,930 For at least 10 years, 124 00:06:51,030 --> 00:06:53,613 I was working extremely close with Kim. 125 00:06:54,810 --> 00:06:55,940 At the time the number one 126 00:06:56,040 --> 00:06:58,220 social media platform was Twitter. 127 00:06:58,320 --> 00:06:59,660 It was the power of real time. 128 00:06:59,760 --> 00:07:02,660 If you can give content to your followers, 129 00:07:02,760 --> 00:07:06,020 you can speak to your followers, have a direct communication 130 00:07:06,120 --> 00:07:08,690 with your followers, now I know who's watching me, 131 00:07:08,790 --> 00:07:10,250 now I know who my fans are. 132 00:07:10,350 --> 00:07:12,320 Then all I have to do, is if I wanna sell something 133 00:07:12,420 --> 00:07:15,230 to my fans who I speak to every single day, 134 00:07:15,330 --> 00:07:16,880 they're gonna end up buying it. 135 00:07:20,980 --> 00:07:23,030 While the full value of social media 136 00:07:23,130 --> 00:07:26,635 was being discovered, Kim was solidifying a partnership 137 00:07:26,735 --> 00:07:29,283 that would help her popularity soar. 138 00:07:31,320 --> 00:07:32,510 Preparations are under way 139 00:07:32,610 --> 00:07:34,730 in Florence, Italy, for Saturday's wedding 140 00:07:34,830 --> 00:07:37,580 of Kim Kardashian and Kanye West. 141 00:07:37,680 --> 00:07:39,350 The couple known as Kimye rented 142 00:07:39,450 --> 00:07:42,440 the 16th century Belvedere Fort. 143 00:07:42,540 --> 00:07:44,180 I think that they both bet into each other. 144 00:07:44,280 --> 00:07:48,680 I think they both realised the power of their partnership. 145 00:07:48,780 --> 00:07:51,710 I think it's fair to say that Kim added some stability 146 00:07:51,810 --> 00:07:55,443 to Kanye's life, probably at a time that he needed it. 147 00:07:56,683 --> 00:07:57,416 He brought his star power. 148 00:07:57,516 --> 00:07:59,870 He brought a totally new audience to her, 149 00:07:59,970 --> 00:08:02,793 and that fan base is huge and powerful. 150 00:08:03,930 --> 00:08:05,720 Having created a story that people 151 00:08:05,820 --> 00:08:08,180 were once again willing to invest in, 152 00:08:08,280 --> 00:08:12,093 Kim was primed to make her biggest cash-in to date. 153 00:08:15,007 --> 00:08:18,170 If you're Kim Kardashian and the whole world is obsessed 154 00:08:18,270 --> 00:08:20,993 with the fact that you're famous for being famous, 155 00:08:21,093 --> 00:08:25,263 why not make a whole game about trying to become famous? 156 00:08:26,820 --> 00:08:29,060 Glu Mobile, they were this small tech company 157 00:08:29,160 --> 00:08:32,180 based in Silicon Valley, they made these kind of 158 00:08:32,280 --> 00:08:34,250 mobile games that were free to play and then had 159 00:08:34,350 --> 00:08:37,940 in-app purchases, and they had this idea to turbocharge 160 00:08:38,040 --> 00:08:40,910 a game that they already saw was having traction. 161 00:08:41,010 --> 00:08:44,000 They quickly realised that the kind of main motivation 162 00:08:44,100 --> 00:08:46,790 of fans was to become famous, 163 00:08:46,890 --> 00:08:49,677 and that's exactly what Kim Kardashian symbolises. 164 00:08:49,777 --> 00:08:52,820 "Kim Kardashian Hollywood" launched in 2014. 165 00:08:52,920 --> 00:08:57,770 In about two years, it was downloaded 45 million times 166 00:08:57,870 --> 00:09:00,110 and Forbes estimated that Kim took home 167 00:09:00,210 --> 00:09:04,143 about $45 million in that same timeframe. 168 00:09:05,520 --> 00:09:07,190 Having fully realised the power 169 00:09:07,290 --> 00:09:10,340 of their following, the Kardashians were about to take 170 00:09:10,440 --> 00:09:14,960 the value of celebrity to a level never seen before. 171 00:09:15,060 --> 00:09:18,620 Kim started to realise like, huh, I can really monetize 172 00:09:18,720 --> 00:09:22,370 my fan base, but the person who I think really realised that 173 00:09:22,470 --> 00:09:24,597 even better than Kim was Kylie. 174 00:09:43,940 --> 00:09:44,838 So help me God. 175 00:09:44,938 --> 00:09:46,271 So help me God. 176 00:09:48,230 --> 00:09:50,254 You can look at the presidency of a guy like Obama 177 00:09:50,354 --> 00:09:53,740 as being the old notion of celebrity, right? 178 00:09:53,840 --> 00:09:55,090 He accomplished something. 179 00:09:55,190 --> 00:09:56,920 He was famous for doing things. 180 00:09:57,020 --> 00:10:00,370 You went to a guy like Trump, and Trump was, 181 00:10:00,470 --> 00:10:01,840 I wouldn't say he was famous for being famous, 182 00:10:01,940 --> 00:10:04,976 but let's remember a celebrity, a reality television show 183 00:10:05,076 --> 00:10:07,900 is what cemented his fame outside of New York. 184 00:10:08,000 --> 00:10:10,600 We here in New York, knew he was ridiculous. 185 00:10:10,700 --> 00:10:14,357 We'd been covering him for 30 years, but because reality TV 186 00:10:14,457 --> 00:10:16,510 made him into this kind of like strutting, 187 00:10:16,610 --> 00:10:19,360 helicopter riding mogul, people out there, 188 00:10:19,460 --> 00:10:20,440 you know, believed it. 189 00:10:20,540 --> 00:10:22,487 Why, because we told them that's what it was, 190 00:10:22,587 --> 00:10:25,241 and he's been riding on that ever since. 191 00:10:28,520 --> 00:10:30,341 People realised that just because you've been on 192 00:10:30,441 --> 00:10:32,980 a reality show, that doesn't mean that you can't be 193 00:10:33,080 --> 00:10:36,880 President of the United States and I think that 194 00:10:36,980 --> 00:10:39,702 certainly had some knock on effect in making people 195 00:10:39,802 --> 00:10:42,460 take Kim Kardashian more seriously. 196 00:10:42,560 --> 00:10:45,959 If a reality star from the apprentice can end up 197 00:10:46,059 --> 00:10:47,660 in the White House, 198 00:10:48,593 --> 00:10:50,441 Kim Kardashian can be a businesswoman. 199 00:10:53,690 --> 00:10:55,540 Instagram was the, let's call it 200 00:10:55,640 --> 00:10:57,460 the bank for the Kardashians. 201 00:10:57,560 --> 00:11:00,083 They had all of their training ground on Twitter. 202 00:11:00,183 --> 00:11:02,683 All of a sudden now you've gone from literally 203 00:11:02,783 --> 00:11:06,280 120 characters on Twitter to showing 204 00:11:06,380 --> 00:11:08,393 your lifestyle, showing glam. 205 00:11:09,710 --> 00:11:12,940 What they did is, they fed the beast of Instagram 206 00:11:13,040 --> 00:11:14,020 and what did they do? 207 00:11:14,120 --> 00:11:17,530 They generated so many followers, so many followers, and it, 208 00:11:17,630 --> 00:11:21,220 and at that time they built an ecosystem of the Kardashians 209 00:11:21,320 --> 00:11:23,410 that it doesn't matter what I sell, 210 00:11:23,510 --> 00:11:25,445 my fan base, they're gonna buy it. 211 00:11:28,340 --> 00:11:30,948 I think the Kardashians were such a hit on Instagram, 212 00:11:31,048 --> 00:11:32,320 is because they're oversharers. 213 00:11:32,420 --> 00:11:34,240 They need to share parts of their lives. 214 00:11:34,340 --> 00:11:35,950 Their lives are for public consumption. 215 00:11:36,050 --> 00:11:39,010 So on Instagram, they can do all that in real time. 216 00:11:39,110 --> 00:11:40,840 They don't have to push you to their website 217 00:11:40,940 --> 00:11:42,340 or get you to click here. 218 00:11:42,440 --> 00:11:44,110 It's right there all in one app. 219 00:11:44,210 --> 00:11:46,300 You can see Kim in a bikini. 220 00:11:46,400 --> 00:11:48,580 You can see, you know, anything you need to see 221 00:11:48,680 --> 00:11:51,700 they can show you in real time, and not many celebrities 222 00:11:51,800 --> 00:11:53,181 do stuff like that. 223 00:11:54,645 --> 00:11:55,852 At the time we were sending offers for Kim, 224 00:11:55,852 --> 00:11:57,956 $1 million, one post. 225 00:11:58,056 --> 00:12:01,510 $1 million, brands are willing to pay, why? 226 00:12:01,610 --> 00:12:05,860 Because when they push out a message on their social media, 227 00:12:05,960 --> 00:12:09,310 guaranteed sell out, guaranteed to create a trend, 228 00:12:09,410 --> 00:12:11,710 it's the best million dollars you're spending. 229 00:12:12,920 --> 00:12:14,702 Even me, I have 1.6 million followers 230 00:12:14,802 --> 00:12:17,890 and I know one post I can make like $25,000. 231 00:12:17,990 --> 00:12:20,860 Like, it's just an insane amount of money for 232 00:12:20,960 --> 00:12:23,620 the least amount of work, but that's just 233 00:12:23,720 --> 00:12:24,970 how the world works today. 234 00:12:25,070 --> 00:12:28,360 Like, that's the power of the Kardashians' reach 235 00:12:28,460 --> 00:12:29,440 and their engagement. 236 00:12:29,540 --> 00:12:31,103 It's that valuable. 237 00:12:35,690 --> 00:12:38,230 Kim Kardashian was the cash cow, right. 238 00:12:38,330 --> 00:12:42,070 I got no offers for Kylie Jenner, none, zero. 239 00:12:42,170 --> 00:12:44,996 I would offer brands, why don't you take Kylie, 240 00:12:45,096 --> 00:12:46,960 let's bring Kylie with Kim. 241 00:12:47,060 --> 00:12:49,030 Every brand couldn't even spot 242 00:12:49,130 --> 00:12:51,370 the sparkle in Kylie Jenner, nobody. 243 00:12:51,470 --> 00:12:52,600 And then Bruce and I together 244 00:12:52,700 --> 00:12:54,190 have Kendall and Kylie Jenner. 245 00:12:54,290 --> 00:12:55,480 The youngest of the sisters, 246 00:12:55,580 --> 00:12:57,668 Kylie was just 10 years old 247 00:12:57,768 --> 00:13:01,273 when "Keeping Up With the Kardashians" started airing. 248 00:13:01,373 --> 00:13:02,290 Look what I can do? 249 00:13:02,390 --> 00:13:03,223 Oh my. 250 00:13:05,001 --> 00:13:06,040 In this contentious clip, 251 00:13:06,140 --> 00:13:08,500 Kylie shocked some viewers who felt 252 00:13:08,600 --> 00:13:11,043 she appeared over sexualized. 253 00:13:11,143 --> 00:13:12,217 Let me see that. 254 00:13:13,317 --> 00:13:15,826 I can't imagine being on national television, 255 00:13:15,926 --> 00:13:20,926 having the world see you through those awkward kid phases. 256 00:13:22,730 --> 00:13:24,700 No one's really supposed to be able 257 00:13:24,800 --> 00:13:28,069 to see that part of your life. 258 00:13:28,169 --> 00:13:33,169 One day, Kylie was the awkward little girl, 259 00:13:33,620 --> 00:13:36,310 and the next day it was very obvious 260 00:13:36,410 --> 00:13:39,482 that she had some things done. 261 00:13:44,990 --> 00:13:47,170 Kylie denied it for the longest, 262 00:13:47,270 --> 00:13:50,710 and how she would say she got her, the fullness look 263 00:13:50,810 --> 00:13:53,050 is she would overline her lips. 264 00:13:53,150 --> 00:13:56,101 Finally she tells people, actually I got my lips done. 265 00:13:56,201 --> 00:13:58,900 Kylie was the sleeper cell 266 00:13:59,000 --> 00:14:00,370 when it came to the Kardashians. 267 00:14:00,470 --> 00:14:03,166 She was just the little sister, and then, 268 00:14:03,266 --> 00:14:08,266 she now was hitting the younger demographic of young girls 269 00:14:08,990 --> 00:14:12,280 who wanted to get dressed up and put makeup on, 270 00:14:12,380 --> 00:14:16,853 and I remember the fascination with her body. 271 00:14:18,380 --> 00:14:22,180 The obsession with Kylie Jenner's lips was so profound, 272 00:14:22,280 --> 00:14:25,600 that teenagers were even doing like the Kylie Jenner 273 00:14:25,700 --> 00:14:28,330 lip challenge, which is where you got a shot glass 274 00:14:28,430 --> 00:14:31,120 and kind of like, inhaled on it in some way to sort of 275 00:14:31,220 --> 00:14:34,090 like, artificially plump your lips. 276 00:14:34,190 --> 00:14:37,000 Big lips, oh my goodness doctors are saying don't do that. 277 00:14:37,100 --> 00:14:39,940 More than 400,000 tweets about this in the last week 278 00:14:40,040 --> 00:14:41,233 and you're also Facebooking it. 279 00:14:42,154 --> 00:14:45,880 While the public were mocking Kylie's looks, 280 00:14:45,980 --> 00:14:48,490 plans were unfolding in the Kardashian camp 281 00:14:48,590 --> 00:14:50,543 to turn this to their advantage. 282 00:14:51,800 --> 00:14:56,560 What better business to start than lipstick 283 00:14:56,660 --> 00:14:59,063 if the whole world is obsessed with your lips. 284 00:15:00,480 --> 00:15:04,200 Kylie's uncurated Snapchat posts 285 00:15:04,300 --> 00:15:06,130 gave her growing army of followers 286 00:15:06,230 --> 00:15:08,803 a glimpse of her carefree lifestyle. 287 00:15:08,903 --> 00:15:12,610 She posted a few kind of cryptic snaps of like, 288 00:15:12,710 --> 00:15:15,880 oh, working on something new, that kind of thing, 289 00:15:15,980 --> 00:15:18,310 and then November 2015, she launched 290 00:15:18,410 --> 00:15:20,680 these three Kylie Lip Kits. 291 00:15:20,780 --> 00:15:22,180 I just posted on Twitter. 292 00:15:22,280 --> 00:15:23,830 Go get it, honey. 293 00:15:23,930 --> 00:15:26,810 That's a clip where Kylie, it's the day of the launch 294 00:15:26,910 --> 00:15:31,443 and she's kind of on her website looking at 295 00:15:31,543 --> 00:15:34,000 the Shopify counter that shows how many people 296 00:15:34,100 --> 00:15:36,005 were live on the store right then. 297 00:15:36,105 --> 00:15:37,033 It's just so. 298 00:15:37,133 --> 00:15:37,961 The emotional reaction shows 299 00:15:37,961 --> 00:15:41,170 how genuinely overwhelmed they were by its success. 300 00:15:41,270 --> 00:15:44,590 And they all sold out instantly. 301 00:15:44,690 --> 00:15:47,633 Kylie, I think you've just launched an empire. 302 00:15:51,110 --> 00:15:52,450 Kylie was quickly following 303 00:15:52,550 --> 00:15:54,532 in her older sister's footsteps. 304 00:15:57,170 --> 00:16:00,943 Aged just 21, Kylie's rapidly growing cosmetics enterprise 305 00:16:01,042 --> 00:16:05,553 drew the attention of America's top business magazine. 306 00:16:07,550 --> 00:16:09,906 Don't film the trash in my car. 307 00:16:16,369 --> 00:16:18,759 All of a sudden, there's this direct to consumer brand 308 00:16:18,858 --> 00:16:22,150 that's doing $330 million in sales without 309 00:16:22,250 --> 00:16:26,200 barely any overhead, and a huge profit margin. 310 00:16:26,300 --> 00:16:27,443 Like, this is amazing. 311 00:16:28,767 --> 00:16:31,066 "Forbes" asked for documentation, 312 00:16:31,165 --> 00:16:35,290 something that you can see and know 313 00:16:35,390 --> 00:16:38,153 that this isn't bullshit, this is actually legitimate. 314 00:16:40,310 --> 00:16:44,740 In 2017, I had a meeting with Kris Jenner in Calabasas, 315 00:16:44,838 --> 00:16:47,645 and they were telling me that the full year figures for 2016 316 00:16:47,744 --> 00:16:50,980 was something like $307 million in revenue 317 00:16:51,079 --> 00:16:55,088 for Kylie Cosmetics, and that was just out of this world 318 00:16:55,190 --> 00:17:00,190 unbelievable, and I saw a copy of her tax returns 319 00:17:00,680 --> 00:17:03,310 for the year that showed those figures, 320 00:17:03,410 --> 00:17:06,563 and the tax returns all looked very legit. 321 00:17:09,230 --> 00:17:11,776 Kylie was forecast to become a billionaire, 322 00:17:11,876 --> 00:17:14,262 a nice scoop for "Forbes" magazine 323 00:17:14,362 --> 00:17:17,633 and a PR jackpot for the Kardashians. 324 00:17:23,690 --> 00:17:25,450 My impression of Kris is that 325 00:17:25,550 --> 00:17:28,613 she is incredibly smart and incredibly shrewd. 326 00:17:31,220 --> 00:17:34,480 If you're building a business and you're seeking investment 327 00:17:34,580 --> 00:17:38,410 or seeking to say, sell a stake of your business, 328 00:17:38,510 --> 00:17:41,050 one of the greatest ways to raise your profile and do that 329 00:17:41,150 --> 00:17:45,550 is with a great splashy article in "Forbes" magazine, 330 00:17:45,650 --> 00:17:46,733 and a great cover. 331 00:17:48,770 --> 00:17:53,770 This is the Kylie Jenner cover, spine date is August 2018, 332 00:17:55,384 --> 00:17:59,950 and it calls her the $900 million cosmetics queen. 333 00:18:00,050 --> 00:18:02,183 The 60 Richest Self-made Women. 334 00:18:04,250 --> 00:18:07,390 Immediately it got a lot of backlash. 335 00:18:07,490 --> 00:18:09,970 Was she grinding and did she like, come from the hood 336 00:18:10,070 --> 00:18:12,340 and have to scrape together her pennies? 337 00:18:12,440 --> 00:18:14,500 No, not really but she still had 338 00:18:14,600 --> 00:18:16,060 to come up with this concept. 339 00:18:16,160 --> 00:18:19,240 Whether it's self made or not, there is an element of like, 340 00:18:19,340 --> 00:18:21,610 wow, that's a pretty incredible thing you did 341 00:18:21,710 --> 00:18:23,093 at such a young age. 342 00:18:24,350 --> 00:18:26,680 Whether or not Kylie was self-made 343 00:18:26,780 --> 00:18:29,500 soon became overshadowed by the accusation 344 00:18:29,600 --> 00:18:31,823 she had lied about her profits. 345 00:18:35,450 --> 00:18:38,950 In November 2019, it was announced that Coty, 346 00:18:39,050 --> 00:18:41,920 one of the biggest kind of makeup brands out there, 347 00:18:42,020 --> 00:18:46,900 was going to acquire a majority stake in Kylie Cosmetics, 348 00:18:47,000 --> 00:18:49,853 in a deal that valued the company at $1.2 billion, 349 00:18:51,725 --> 00:18:54,190 but some of the figures from Kylie Cosmetics 350 00:18:54,290 --> 00:18:57,700 started to become public, and that proved 351 00:18:57,800 --> 00:18:58,950 to be a little problem. 352 00:19:01,407 --> 00:19:05,320 "Forbes" published a story alleging that Kylie had lied, 353 00:19:05,420 --> 00:19:08,830 and that the numbers on her tax return didn't match up 354 00:19:08,930 --> 00:19:11,260 to the numbers that Coty had reported. 355 00:19:11,360 --> 00:19:15,160 They called her the youngest self-made billionaire 356 00:19:15,260 --> 00:19:18,520 to make the "Forbes" list, and now "Forbes" is accusing 357 00:19:18,620 --> 00:19:20,650 Kylie Jenner of lying about her net worth 358 00:19:20,750 --> 00:19:22,307 and forging tax returns. 359 00:19:22,407 --> 00:19:25,450 "Forbes" claims her company, that would be Kylie Cosmetics, 360 00:19:25,550 --> 00:19:30,550 is much smaller and less profitable than Jenner let on to. 361 00:19:30,784 --> 00:19:33,646 It's worth noting that the Kardashians 362 00:19:33,746 --> 00:19:38,417 explicitly deny ever forging any tax return. 363 00:19:38,517 --> 00:19:40,847 "The accusations that the Jenners and/or their accountants 364 00:19:40,947 --> 00:19:42,887 "falsified tax returns and then lied about 365 00:19:42,987 --> 00:19:45,257 "their 2016 revenues for the last four years 366 00:19:45,357 --> 00:19:46,630 "are absolutely false," 367 00:19:46,730 --> 00:19:48,040 the letter read. 368 00:19:48,140 --> 00:19:51,570 Um, so they flatly denied that. 369 00:19:55,760 --> 00:19:57,370 The Kardashians were never charged 370 00:19:57,470 --> 00:19:59,170 with forging tax returns, 371 00:19:59,270 --> 00:20:01,750 and the lip kits continued to sell. 372 00:20:01,850 --> 00:20:05,830 Kylie's net worth has since been estimated to be far lower 373 00:20:05,930 --> 00:20:10,930 than first thought, a mere 600 million dollars. 374 00:20:11,210 --> 00:20:14,050 There's an old adage in PR and entertainment. 375 00:20:14,150 --> 00:20:15,250 I don't care what you write about me, 376 00:20:15,350 --> 00:20:16,900 just spell my name right. 377 00:20:17,000 --> 00:20:19,180 That's kind of what the Kardashians are about. 378 00:20:19,280 --> 00:20:20,560 Kylie and Kendall, they're millionaires. 379 00:20:20,660 --> 00:20:21,705 No, they're not, they're billionaires. 380 00:20:21,705 --> 00:20:23,290 No, they're not, they're making all this information up, 381 00:20:23,390 --> 00:20:25,060 and then you have legitimate business magazines 382 00:20:25,160 --> 00:20:27,130 writing stories about how they're piping 383 00:20:27,230 --> 00:20:29,230 all this information about whether they're billionaires. 384 00:20:29,330 --> 00:20:30,910 It's like, you don't understand. 385 00:20:31,010 --> 00:20:32,483 You've already bought the notion. 386 00:20:32,583 --> 00:20:35,590 They won, that's exactly what they want. 387 00:20:35,690 --> 00:20:37,348 Just mention their name. 388 00:20:54,708 --> 00:20:57,450 The Kardashians learnt and mastered the ability 389 00:20:57,550 --> 00:21:02,550 how to become rich when you're famous without being 390 00:21:02,950 --> 00:21:05,790 in a movie or a music career that every other 391 00:21:05,890 --> 00:21:07,993 traditional actor or an artist has to do. 392 00:21:10,450 --> 00:21:12,960 Now, do you think Brad Pitt was happy? 393 00:21:13,060 --> 00:21:15,480 You think Angelina Jolie was happy? 394 00:21:15,580 --> 00:21:19,587 Of course it created beef, but everyone else then 395 00:21:19,687 --> 00:21:24,347 had to realise we have to embrace social media. 396 00:21:26,350 --> 00:21:28,710 What changed is because of the internet, there were people 397 00:21:28,810 --> 00:21:30,808 rising and becoming more important 398 00:21:30,908 --> 00:21:33,960 because of their following on social media. 399 00:21:34,060 --> 00:21:35,220 So that was really the perfect moment 400 00:21:35,320 --> 00:21:37,552 for the Kardashians to rise to the top. 401 00:21:40,939 --> 00:21:45,272 Kanye. 402 00:21:51,340 --> 00:21:54,540 I'm Mickey Boardman from "Paper Magazine" and together 403 00:21:54,640 --> 00:21:57,763 with Kim Kardashian, we broke the internet in 2014. 404 00:22:01,210 --> 00:22:04,440 The name Break the Internet came about by accident actually. 405 00:22:04,540 --> 00:22:06,600 Drew Elliott, who was the Creative Director of "Paper" 406 00:22:06,700 --> 00:22:09,690 at the time, was coming back and giving a whole new redesign 407 00:22:09,790 --> 00:22:12,060 to "Paper" to sort of take it into the future 408 00:22:12,160 --> 00:22:14,107 and Drew said to me, 409 00:22:14,207 --> 00:22:15,900 "if we have Kim Kardashian on the cover, 410 00:22:16,000 --> 00:22:17,820 it will break the internet," 411 00:22:17,920 --> 00:22:19,050 and I said, "break the internet? 412 00:22:19,150 --> 00:22:20,490 That's such a crazy name." 413 00:22:20,590 --> 00:22:22,920 So I said "well yeah, let's do a whole issue called 414 00:22:23,020 --> 00:22:25,440 'Break the Internet' and just be open about 415 00:22:25,540 --> 00:22:26,956 what we're trying to do instead of pretending 416 00:22:27,056 --> 00:22:29,100 we're putting someone on who we think is cool. 417 00:22:29,200 --> 00:22:31,710 Let's show that we want to really get amazing traffic 418 00:22:31,810 --> 00:22:33,517 and make people go crazy." 419 00:22:34,750 --> 00:22:37,380 We knew that we wanted John-Paul Goude to do the cover. 420 00:22:37,480 --> 00:22:40,969 So we just reached out to him and said we want to do Kim, 421 00:22:41,069 --> 00:22:42,420 what would you like to do? 422 00:22:42,520 --> 00:22:44,470 We didn't, it was absolutely his idea. 423 00:22:50,200 --> 00:22:52,080 She came around the corner to the studio 424 00:22:52,180 --> 00:22:54,774 on the outskirts of Paris, like Princess Diana 425 00:22:54,874 --> 00:22:57,600 chased by paparazzi on motorcycles. 426 00:22:57,700 --> 00:22:59,220 There were a million fans outside the studio. 427 00:22:59,320 --> 00:23:01,440 I don't, I didn't tell, I don't know how people knew 428 00:23:01,540 --> 00:23:04,590 she was going to be there, and she came and she just said, 429 00:23:04,690 --> 00:23:07,230 "you know, I'm so excited about this. 430 00:23:07,330 --> 00:23:09,750 I'm, whatever you want to do, I'm happy to do. 431 00:23:09,850 --> 00:23:10,980 Let's, I'll stay all night. 432 00:23:11,080 --> 00:23:12,270 Let's really, if we're going to do this, 433 00:23:12,370 --> 00:23:13,387 let's really do it." 434 00:23:17,500 --> 00:23:18,510 There were no problems. 435 00:23:18,610 --> 00:23:19,892 There were no arguments. 436 00:23:19,992 --> 00:23:23,370 One of the few times in 30 years of shooting celebrities 437 00:23:23,470 --> 00:23:25,588 that it was literally a dream. 438 00:23:29,710 --> 00:23:32,070 John-Paul had the idea to sort of do 439 00:23:32,170 --> 00:23:33,810 a little strip tease with the dress. 440 00:23:33,910 --> 00:23:35,190 He said, "well, what if we sort of do like 441 00:23:35,290 --> 00:23:37,680 you're sort of peeling back the dress a little bit?" 442 00:23:37,780 --> 00:23:39,877 And she said, "sure, let's do it." 443 00:23:43,870 --> 00:23:47,430 We posted the "Break the Internet" cover at about seven p.m. 444 00:23:47,530 --> 00:23:49,260 Eastern time in the "Paper" offices, 445 00:23:49,360 --> 00:23:51,010 which were here in New York City. 446 00:23:53,560 --> 00:23:56,970 In those times for us, you could measure how many people 447 00:23:57,070 --> 00:23:59,024 were on your website, and for us, 448 00:23:59,124 --> 00:24:01,770 a few hundred people was a good moment. 449 00:24:01,870 --> 00:24:03,930 We would think, oh, look, we have 300 people on our site 450 00:24:04,030 --> 00:24:04,890 right at the same time. 451 00:24:04,990 --> 00:24:06,750 It's, that's really good. 452 00:24:06,850 --> 00:24:09,210 Quickly, not immediately, but sort of like 453 00:24:09,310 --> 00:24:11,970 by the next morning, we had 70,000 people 454 00:24:12,070 --> 00:24:15,685 on our site all day long, like I mean for days and weeks. 455 00:24:21,250 --> 00:24:23,970 There was very mixed reactions inside the TMZ newsroom. 456 00:24:24,070 --> 00:24:27,930 Some people kind of got the joking sense of it. 457 00:24:28,030 --> 00:24:29,940 Other people were like, what the hell is happening? 458 00:24:30,040 --> 00:24:32,340 Why, why do people care? 459 00:24:32,440 --> 00:24:34,290 And I think that was a real turning moment 460 00:24:34,390 --> 00:24:38,850 for Kim and fashion, and I think that the love hate 461 00:24:38,950 --> 00:24:43,223 of that magazine fueled just more curiosity. 462 00:24:49,512 --> 00:24:51,478 Kim, do you regret doing that spread? 463 00:24:51,578 --> 00:24:52,761 You being a mother, 464 00:24:52,861 --> 00:24:54,990 do you hear about the criticism? 465 00:24:55,090 --> 00:24:55,950 Kim, are you happy 466 00:24:56,050 --> 00:24:57,600 with your picture of your butt? 467 00:25:08,260 --> 00:25:10,989 For starters, people were really surprised to see Kim 468 00:25:11,089 --> 00:25:15,360 do that sexy of a photoshoot, and I think people 469 00:25:15,460 --> 00:25:17,430 were surprised by that because it felt like she was trying 470 00:25:17,530 --> 00:25:20,670 to distance herself from how we met her in the first place. 471 00:25:20,770 --> 00:25:22,560 She was trying to distance herself from the sex tape, 472 00:25:22,660 --> 00:25:24,720 she was trying to distance herself even, 473 00:25:24,820 --> 00:25:28,650 probably from "Playboy" magazine, but instead she does 474 00:25:28,750 --> 00:25:32,820 this high fashion, full nude, nothing left 475 00:25:32,920 --> 00:25:35,160 to the imagination photoshoot, 476 00:25:35,260 --> 00:25:37,210 and people had a lot to say about that, 477 00:25:39,040 --> 00:25:42,106 and then you add in, it was like a duplication 478 00:25:42,206 --> 00:25:45,840 of a photoshoot that a black model did as well 479 00:25:45,940 --> 00:25:49,333 and people thought that that was culturally appropriating. 480 00:25:51,340 --> 00:25:54,510 The opening of the champagne was an old photo 481 00:25:54,610 --> 00:25:56,580 that John-Paul Goude had done in the '70s 482 00:25:56,680 --> 00:25:58,573 with a model named Carolina Beaumont. 483 00:26:01,510 --> 00:26:03,930 Cultural appropriation is wrong and we weren't intending 484 00:26:04,030 --> 00:26:08,730 to do it and if it insulted people I apologise and um, 485 00:26:08,830 --> 00:26:12,270 yeah so I mean it's, those conversations do need to be had. 486 00:26:12,370 --> 00:26:13,963 I certainly recognise that. 487 00:26:16,390 --> 00:26:20,910 It broke the internet, but probably not for the reasons 488 00:26:21,010 --> 00:26:23,667 that they thought it was going to break the internet. 489 00:26:26,844 --> 00:26:27,742 Kim, big smile. 490 00:26:27,842 --> 00:26:29,048 Kim, Kim, right here please. 491 00:26:29,148 --> 00:26:30,583 Kim, Kim right over here please. 492 00:26:34,780 --> 00:26:38,520 I started doing a lot of work primarily 493 00:26:38,620 --> 00:26:42,168 in African-American publications, and I think that 494 00:26:42,268 --> 00:26:44,460 the African-American community definitely felt 495 00:26:44,560 --> 00:26:47,430 a certain kind of way of the Kardashian success, 496 00:26:47,530 --> 00:26:50,220 because by and large, I think the through line is that 497 00:26:50,320 --> 00:26:53,190 they felt that the success that this family was getting, 498 00:26:53,290 --> 00:26:56,070 was off of the backs of black women. 499 00:26:56,170 --> 00:27:00,877 You know, black women have had plump lips and big butts 500 00:27:00,977 --> 00:27:05,793 and curvy bodies and darker skin since eternity. 501 00:27:10,420 --> 00:27:12,079 In the old days, when things happened, 502 00:27:12,179 --> 00:27:14,310 they happened and you wrote about them. 503 00:27:14,410 --> 00:27:15,750 You never then wrote about what people 504 00:27:15,850 --> 00:27:17,040 said about what you wrote about. 505 00:27:17,140 --> 00:27:21,720 That never happened, but now, a fundamental beat 506 00:27:21,820 --> 00:27:26,083 in every story is the social media outrage to the story. 507 00:27:39,520 --> 00:27:42,219 So Kendall did an ad for Pepsi, and it was 508 00:27:42,319 --> 00:27:47,319 this ghastly faux protest march. 509 00:27:48,430 --> 00:27:50,550 Came on the heels of the George Floyd death 510 00:27:50,650 --> 00:27:53,190 and the subsequent marches about that, and it was trying 511 00:27:53,290 --> 00:27:55,367 to appropriate you know, the zeitgeist at the time, 512 00:27:55,467 --> 00:27:58,500 and social protest, and it was a total clanger. 513 00:27:58,600 --> 00:27:59,820 I mean, it was just awful. 514 00:27:59,920 --> 00:28:01,110 Pepsi did apologise, 515 00:28:01,210 --> 00:28:02,923 but not before it made world news. 516 00:28:04,060 --> 00:28:06,630 I remember getting called on an American morning talk show 517 00:28:06,730 --> 00:28:09,481 to talk about this, and again, you could say, 518 00:28:09,581 --> 00:28:12,150 this is victory for the Kardashians. 519 00:28:12,250 --> 00:28:15,750 I'm on a show where I'm tut-tutting what a terrible idea 520 00:28:15,850 --> 00:28:18,900 it was for Pepsi to have done this ad with Kendall. 521 00:28:19,000 --> 00:28:21,180 Did Kendall suffer any lasting consequences? 522 00:28:21,280 --> 00:28:23,010 Well maybe by lunchtime, they were done, 523 00:28:23,110 --> 00:28:25,040 but because there was a Kardashian, 524 00:28:25,140 --> 00:28:27,446 it was worthy of some kind of commentary. 525 00:28:33,670 --> 00:28:35,250 For me, the braids were the tipping point. 526 00:28:35,350 --> 00:28:40,020 It was a blatant like, this is clearly a black girl look 527 00:28:40,120 --> 00:28:42,900 that you've co-opted and then when she called them 528 00:28:43,000 --> 00:28:45,154 Bo Derek braids it was like, Oh Jesus. 529 00:28:45,254 --> 00:28:48,291 Um, she later came back and corrected herself and was like, 530 00:28:48,391 --> 00:28:50,280 I understand why everyone's upset because I called it 531 00:28:50,380 --> 00:28:52,560 Bo Derek braids but that was when I was like okay, 532 00:28:52,660 --> 00:28:54,330 this is a little more than just 533 00:28:54,430 --> 00:28:56,743 dating black men or tanning your skin. 534 00:28:59,890 --> 00:29:02,550 They're Armenian and very strong 535 00:29:02,650 --> 00:29:04,623 and proud in that identity. 536 00:29:04,723 --> 00:29:09,723 So while Kim sort of did apologise for the accusations 537 00:29:10,510 --> 00:29:14,903 of kind of almost blackface, blackfishing, 538 00:29:15,003 --> 00:29:18,510 they haven't apologised for various instances, 539 00:29:18,610 --> 00:29:21,132 wearing cornrows, like different traditionally 540 00:29:21,232 --> 00:29:24,420 black hairstyles that they've sported. 541 00:29:24,520 --> 00:29:29,151 Like, Kim has black kids and was married to Kanye for years. 542 00:29:29,251 --> 00:29:30,690 I think they just have a very 543 00:29:30,790 --> 00:29:33,892 complicated relationship to race. 544 00:29:37,510 --> 00:29:39,030 Their father Robert Kardashian 545 00:29:39,130 --> 00:29:41,250 is from Inglewood, California. 546 00:29:41,350 --> 00:29:43,710 Inglewood, California is predominantly 547 00:29:43,810 --> 00:29:46,860 black area in Los Angeles. 548 00:29:46,960 --> 00:29:51,180 For the Kardashian kids, their uncles, you know, 549 00:29:51,280 --> 00:29:53,910 their play uncles, we have play uncles, in the state, 550 00:29:54,010 --> 00:29:58,574 their play uncles were all black men, and so they grew up 551 00:29:58,674 --> 00:30:01,890 always adjacent to black culture and black community. 552 00:30:01,990 --> 00:30:04,320 It wasn't that they woke up one day and said, 553 00:30:04,420 --> 00:30:05,550 oh, you know what? 554 00:30:05,650 --> 00:30:07,680 Hip hop is cool, and it's cool to be black. 555 00:30:07,780 --> 00:30:11,250 So dammit, we're all going to, you know, try and present 556 00:30:11,350 --> 00:30:13,170 as black women in a way and that's going 557 00:30:13,270 --> 00:30:14,250 to be our road to fame. 558 00:30:14,350 --> 00:30:16,380 I don't think that that's actually what happened. 559 00:30:16,480 --> 00:30:21,240 I think as they became famous, they took that embrace 560 00:30:21,340 --> 00:30:26,340 of that culture, and made a lot of money off of it. 561 00:30:29,200 --> 00:30:30,540 One of the things that's always going to go on 562 00:30:30,640 --> 00:30:32,899 with anybody like the Kardashians, you're always looking 563 00:30:32,999 --> 00:30:34,543 for them to trip up. 564 00:30:35,440 --> 00:30:37,891 Right, you're always waiting so there's always 565 00:30:37,991 --> 00:30:39,330 going to be that tension. 566 00:30:39,430 --> 00:30:41,880 It's always there, it's always just kind of 567 00:30:41,980 --> 00:30:45,420 maybe a tiny flesh wound, right, or just a little pinprick, 568 00:30:45,520 --> 00:30:48,746 but people are always waiting for it to take them down. 569 00:30:51,772 --> 00:30:52,800 Go, go, go, go. 570 00:30:52,900 --> 00:30:54,273 Watch your step. 571 00:30:54,373 --> 00:30:55,201 But we really don't want to get them either, right? 572 00:30:55,201 --> 00:30:57,120 We might want to trip them up a little bit but we don't want 573 00:30:57,220 --> 00:30:59,190 to fully take them down because then what? 574 00:30:59,290 --> 00:31:00,690 What happens if that happens? 575 00:31:00,790 --> 00:31:02,380 Then who are we going to pay attention to? 576 00:31:10,072 --> 00:31:12,120 In 2016 the family headed off 577 00:31:12,220 --> 00:31:14,280 to Paris fashion week. 578 00:31:14,380 --> 00:31:16,330 Kim posted live updates on Snapchat 579 00:31:16,430 --> 00:31:20,279 revealing their glamorous locations and outfits. 580 00:31:20,379 --> 00:31:24,973 Going to Givenchy with Kourtney. 581 00:31:26,320 --> 00:31:28,200 I think everyone's learnt now. 582 00:31:28,300 --> 00:31:31,050 I know we post in real time, I know we're obsessed 583 00:31:31,150 --> 00:31:33,720 with social media, we wanna feed our fans everything, 584 00:31:33,820 --> 00:31:35,700 but there's also a negative side. 585 00:31:35,800 --> 00:31:39,060 You're letting the world know, I'm rich, I'm famous, 586 00:31:39,160 --> 00:31:40,860 here's my gold, here's my jewellery, 587 00:31:40,960 --> 00:31:42,560 here's everything, and I'm here! 588 00:31:45,700 --> 00:31:48,450 After dinner with sisters Kourtney and Kendall, 589 00:31:48,550 --> 00:31:50,413 Kim decided to call it a night. 590 00:31:51,670 --> 00:31:55,993 Shortly before 3 a.m., she was robbed at gunpoint. 591 00:32:00,220 --> 00:32:02,430 Kim Kardashian has been attacked by masked, 592 00:32:02,530 --> 00:32:05,880 armed men, inside this exclusive Paris address, 593 00:32:05,980 --> 00:32:07,830 bound up before eight million pounds 594 00:32:07,930 --> 00:32:09,643 of her jewellery was stolen. 595 00:32:11,800 --> 00:32:13,470 They kept on saying the ring, the ring. 596 00:32:13,570 --> 00:32:16,020 I was like, you know, what? 597 00:32:16,120 --> 00:32:18,480 Like, it didn't compute to me for a minute and then 598 00:32:18,580 --> 00:32:21,540 the guys goes, the ring and I had put it up by the side 599 00:32:21,639 --> 00:32:26,100 of my bed, so I handed him my ring and then he grabs me 600 00:32:26,199 --> 00:32:27,840 and I was wearing a robe. 601 00:32:27,940 --> 00:32:29,100 Though some people assumed 602 00:32:29,199 --> 00:32:31,543 it was another Kardashian publicity stunt, 603 00:32:32,500 --> 00:32:34,199 Kim gave an emotional account 604 00:32:34,300 --> 00:32:36,810 to the chat show host David Letterman. 605 00:32:36,909 --> 00:32:40,324 And um, he grabbed me and pulled me towards him, 606 00:32:40,425 --> 00:32:42,690 but I wasn't wearing anything underneath so I was like, 607 00:32:42,790 --> 00:32:45,120 okay, this is like the time I'm gonna get raped, 608 00:32:45,219 --> 00:32:48,750 like just deal like, it's, this, it's gonna happen. 609 00:32:48,850 --> 00:32:50,533 Just prepare yourself. 610 00:32:52,011 --> 00:32:54,558 Kim, Kim how you doing? 611 00:32:54,658 --> 00:32:56,456 Kim are you, are you okay? 612 00:32:56,556 --> 00:32:57,929 Kim. 613 00:32:58,030 --> 00:32:59,190 Are you okay, Kim? 614 00:32:59,290 --> 00:33:01,726 The events in Paris were played out once again 615 00:33:01,827 --> 00:33:04,530 in a gloomily filmed and sombre episode 616 00:33:04,630 --> 00:33:06,840 of the Kardashians reality show, 617 00:33:06,940 --> 00:33:09,842 which included a clearly shaken looking Kanye. 618 00:33:17,409 --> 00:33:18,750 Okay, yeah so we won't talk about it 619 00:33:18,850 --> 00:33:20,333 in front of the kids. 620 00:33:21,550 --> 00:33:24,090 It was interesting for it to be such a scary moment, 621 00:33:24,190 --> 00:33:27,090 but it's even weirder and I do mean weird that you have 622 00:33:27,190 --> 00:33:29,790 this reality show that has to document it. 623 00:33:29,889 --> 00:33:31,993 So it's like reliving it all over again. 624 00:33:34,600 --> 00:33:36,922 It just felt like the Paris robbery was definitely 625 00:33:37,022 --> 00:33:39,870 affecting Kanye because he was already going through 626 00:33:39,969 --> 00:33:44,280 his kind of own mental breakdown and that might have been 627 00:33:44,380 --> 00:33:46,780 the thing that kind of pushed him over the edge. 628 00:33:53,780 --> 00:33:55,659 You all might be thinking right now, 629 00:33:55,760 --> 00:33:57,947 did he smoke some before he came out here? 630 00:33:59,629 --> 00:34:01,989 The answer is yes, I rolled up a little something. 631 00:34:02,090 --> 00:34:03,880 I knocked the edge off. 632 00:34:03,981 --> 00:34:05,409 During the 2015 VMAs, 633 00:34:05,510 --> 00:34:08,109 a pumped up Kanye accepted an award, 634 00:34:08,209 --> 00:34:09,956 then made an unexpected announcement. 635 00:34:10,056 --> 00:34:14,886 I have decided in 2020 to run for President. 636 00:34:27,804 --> 00:34:28,942 It's the same thing. 637 00:34:29,041 --> 00:34:32,513 We are trapped in a loop. 638 00:34:34,340 --> 00:34:36,752 Kanye's reputation for erratic appearances 639 00:34:36,853 --> 00:34:40,573 reached a climax during his presidential campaign. 640 00:34:40,674 --> 00:34:42,166 The statement is, in the bible it says 641 00:34:42,267 --> 00:34:44,115 "thou shall not kill." 642 00:34:44,215 --> 00:34:46,240 I can remember. - I thought that the whole 643 00:34:46,340 --> 00:34:47,859 Kanye running for President thing was a joke. 644 00:34:47,960 --> 00:34:50,019 I didn't realise that he was serious about this. 645 00:34:50,120 --> 00:34:52,553 My dad wanted to abort me. 646 00:34:55,130 --> 00:34:57,290 My mom saved my life. 647 00:34:58,251 --> 00:34:59,835 There would have been no Kanye West 648 00:34:59,934 --> 00:35:02,483 because my dad was too busy. 649 00:35:04,370 --> 00:35:07,479 Once he started going out on a campaign trail, 650 00:35:07,580 --> 00:35:11,500 he opened up and talked about his stance on abortion 651 00:35:11,599 --> 00:35:14,656 and that he and Kim at one point, you know, 652 00:35:14,755 --> 00:35:17,290 I guess had had a conversation about that 653 00:35:17,389 --> 00:35:19,702 when they discovered that she was pregnant. 654 00:35:20,693 --> 00:35:25,693 I almost killed my daughter. 655 00:35:27,393 --> 00:35:31,269 I'm going to guess that Kim probably did not love Kanye 656 00:35:31,370 --> 00:35:35,740 sharing something like that with a public audience. 657 00:35:35,840 --> 00:35:39,129 I think that musicians, in particular ones that we classify 658 00:35:39,228 --> 00:35:43,660 as geniuses, there often is something that 659 00:35:43,760 --> 00:35:46,630 they're dealing with that probably makes them 660 00:35:46,729 --> 00:35:49,608 a musical genius in a way that, you know, 661 00:35:49,707 --> 00:35:52,179 it would end a lot of other people. 662 00:35:52,279 --> 00:35:53,800 When the relationship was really starting 663 00:35:53,899 --> 00:35:58,840 to crumble and dissolve, it made me think that 664 00:35:58,939 --> 00:36:02,260 maybe there has always been something that's been 665 00:36:02,359 --> 00:36:05,071 challenging for him with regards to mental wellness. 666 00:36:07,160 --> 00:36:08,652 Hey Kim. 667 00:36:08,752 --> 00:36:10,582 Are, are you really upset at Kanye? 668 00:36:12,019 --> 00:36:13,519 Is he really embarrassing you? 669 00:36:15,290 --> 00:36:18,764 In February 2021 Kim filed for divorce 670 00:36:18,865 --> 00:36:22,883 and an ongoing feud has since played out on social media. 671 00:36:28,160 --> 00:36:31,750 At one point, Kanye accuses the Kardashians of attempting 672 00:36:31,849 --> 00:36:33,880 to take control of his assets, 673 00:36:33,979 --> 00:36:37,292 with a legal order known as a 51-50. 674 00:36:41,952 --> 00:36:44,050 If the Kardashian family wanted to put Kanye 675 00:36:44,149 --> 00:36:49,090 under a 51-50, that is huge because, you know, 676 00:36:49,189 --> 00:36:51,621 we're now really seeing the effects of what 677 00:36:51,720 --> 00:36:54,160 being under that did for Britney Spears. 678 00:36:54,260 --> 00:36:57,550 You know, she had no control over her assets, 679 00:36:57,649 --> 00:37:00,910 no control over day to day decisions, 680 00:37:01,010 --> 00:37:06,010 no control over her body, like, no control period. 681 00:37:07,737 --> 00:37:10,210 Kanye, Kanye, Kanye, Kanye, Kanye. 682 00:37:10,309 --> 00:37:14,050 Kim tried to navigate through the drama. 683 00:37:14,149 --> 00:37:15,969 I have a husband who clearly is mentally ill, 684 00:37:16,069 --> 00:37:18,069 and I'm trying to figure this out, and at a certain point, 685 00:37:18,170 --> 00:37:20,469 the show takes a backseat to the health of my family 686 00:37:20,569 --> 00:37:21,910 and the health of my kids, which I think 687 00:37:22,010 --> 00:37:23,830 is what led to the divorce. 688 00:37:23,929 --> 00:37:26,229 Yes, all of that was a drama, and yes, we all paid attention 689 00:37:26,330 --> 00:37:29,139 to it breathlessly but I think she managed to kind of 690 00:37:29,240 --> 00:37:33,700 navigate that as a celebrity, but also someone fundamentally 691 00:37:33,800 --> 00:37:35,769 who also was a mother taking care of her kids 692 00:37:35,870 --> 00:37:37,763 and needed to find a way out. 693 00:37:41,029 --> 00:37:43,719 While her marriage to Kanye unravelled, 694 00:37:43,819 --> 00:37:46,372 Kim kept herself busy with new ventures. 695 00:37:47,389 --> 00:37:49,420 Soon she'll be one of the most successful lawyers, 696 00:37:49,519 --> 00:37:51,662 I hate to tell all my lawyers back there. 697 00:37:52,595 --> 00:37:54,448 Kim Kardashian West. 698 00:38:00,019 --> 00:38:02,859 In recent years, it's been widely publicised 699 00:38:02,960 --> 00:38:06,370 that Kim has been studying to become a lawyer. 700 00:38:06,469 --> 00:38:09,082 Um, it really is such an honour to be here. 701 00:38:10,609 --> 00:38:12,943 First time offender Alice-Marie Johnson 702 00:38:13,044 --> 00:38:15,519 was 20 years into a life sentence for 703 00:38:15,620 --> 00:38:19,210 a non-violent drug offence until Kim persuaded 704 00:38:19,309 --> 00:38:21,383 President Trump to pardon her. 705 00:38:22,969 --> 00:38:26,410 I just wanna thank all of the organisations that are, 706 00:38:26,510 --> 00:38:30,309 you know, partnering with everything that's going on 707 00:38:30,410 --> 00:38:33,040 and really being supportive, 'cause it really does mean 708 00:38:33,139 --> 00:38:35,290 a lot to so many people that I've had 709 00:38:35,389 --> 00:38:37,240 the pleasure to speak to. 710 00:38:37,340 --> 00:38:39,189 I think it's two things at once. 711 00:38:39,290 --> 00:38:41,206 You know, I think it's a real genuine interest 712 00:38:41,307 --> 00:38:45,519 that she has in trying to like, understand the law 713 00:38:45,620 --> 00:38:48,130 and understand how people got there in the first place, 714 00:38:48,229 --> 00:38:52,300 or you can look at it cynically and be like, ah, it's PR, 715 00:38:52,399 --> 00:38:56,229 like, it's just her trying to do some good work to make up 716 00:38:56,330 --> 00:38:59,889 for all of this, these allegations of appropriation 717 00:38:59,990 --> 00:39:02,649 over the years, and, you know, 718 00:39:02,750 --> 00:39:04,929 maybe the truth is somewhere in between. 719 00:39:05,029 --> 00:39:06,421 So thank you. 720 00:39:07,354 --> 00:39:08,234 While still working towards becoming 721 00:39:08,234 --> 00:39:11,469 a qualified lawyer, Kim and family signed a deal 722 00:39:11,569 --> 00:39:14,885 with Disney, worth over $100 million. 723 00:39:19,819 --> 00:39:22,960 An explosive title sequence punctuated the arrival 724 00:39:23,059 --> 00:39:27,429 in April 2022 of their glossy revamped reality show. 725 00:39:27,529 --> 00:39:29,010 You say so. 726 00:39:29,109 --> 00:39:30,069 I think I want regular fries. 727 00:39:30,170 --> 00:39:32,439 It had the same banality as always. 728 00:39:32,540 --> 00:39:33,826 I'll have regular fries too. 729 00:39:33,925 --> 00:39:35,555 I'll have just a little more fries, yeah. 730 00:39:35,656 --> 00:39:36,389 Thank you. 731 00:39:36,488 --> 00:39:38,649 And incredibly a key narrative revolved 732 00:39:38,750 --> 00:39:42,023 around the same topic as the family's first ever show. 733 00:39:42,122 --> 00:39:44,814 About that and then my lawyer calls about the threats 734 00:39:44,915 --> 00:39:48,550 that there's more footage from the sex tape 735 00:39:48,649 --> 00:39:50,237 that's been out there. 736 00:39:50,336 --> 00:39:51,961 Our legal rights are that she could sue. 737 00:39:52,062 --> 00:39:55,059 Let me see you shake that thing for 23. 738 00:39:55,160 --> 00:39:57,700 Shake that thing for 23. 739 00:39:57,800 --> 00:40:00,490 The low quality tape made in 2003 740 00:40:00,590 --> 00:40:03,849 starred Kim and R&B singer Ray-J, 741 00:40:03,950 --> 00:40:07,433 performing various sexual acts while on holiday in Mexico. 742 00:40:08,870 --> 00:40:10,723 I'm a mother fuckin' perp man, catch me on. 743 00:40:11,756 --> 00:40:12,765 Wait, tell me what I look like. 744 00:40:12,866 --> 00:40:13,935 The sex tape had been good for 745 00:40:14,036 --> 00:40:16,809 the original TV show's ratings and the Kardashians appeared 746 00:40:16,910 --> 00:40:20,080 to believe it could be a blessing once again. 747 00:40:20,179 --> 00:40:21,399 Didn't we deal with this in 748 00:40:21,500 --> 00:40:22,809 the first season of "Keeping Up?" 749 00:40:22,910 --> 00:40:24,519 This is a good omen you guys. 750 00:40:24,620 --> 00:40:25,353 What's a good omen? 751 00:40:25,452 --> 00:40:28,090 Talking about your sex tape in the first season. 752 00:40:28,189 --> 00:40:30,189 I feel like we're back to day one! 753 00:40:30,290 --> 00:40:32,200 Viewers may have been pulled in, 754 00:40:32,300 --> 00:40:35,098 but it also reignited the uncomfortable question 755 00:40:35,197 --> 00:40:39,069 over who engineered the tape's initial publication. 756 00:40:39,170 --> 00:40:41,050 Over the years, there was a lot of rumours going around 757 00:40:41,149 --> 00:40:44,380 of who was truly behind the Kim Kardashian sex tape. 758 00:40:44,479 --> 00:40:46,673 Was it Ray-J, was it Kim, was it Paris? 759 00:40:47,689 --> 00:40:50,620 Was it Kris Jenner, just to put 760 00:40:50,719 --> 00:40:52,219 her daughter's name out there? 761 00:40:53,359 --> 00:40:55,660 In this cunningly produced skit 762 00:40:55,760 --> 00:40:59,080 from James Corden's chat show, Kris attempts to shake off 763 00:40:59,179 --> 00:41:02,290 the rumours with the help of a lie detector. 764 00:41:02,389 --> 00:41:04,523 Did you help Kim release her sex tape? 765 00:41:07,930 --> 00:41:08,834 It's okay. 766 00:41:08,934 --> 00:41:09,767 No, no. 767 00:41:11,902 --> 00:41:12,807 True. 768 00:41:12,907 --> 00:41:14,216 Of course it's true! 769 00:41:14,317 --> 00:41:15,983 Of course it's true! 770 00:41:17,179 --> 00:41:20,255 When we was young, y'all manipulated us to do the shit. 771 00:41:20,354 --> 00:41:22,660 I take full responsibility for that act, I was lit. 772 00:41:22,760 --> 00:41:25,000 We made a fucking lot of money, I get it. 773 00:41:25,099 --> 00:41:26,590 Kris's denial prompted this 774 00:41:26,689 --> 00:41:31,660 highly charged social media response from Kim's ex, Ray-J, 775 00:41:31,760 --> 00:41:33,969 claiming she was very much involved. 776 00:41:34,069 --> 00:41:36,790 Her momma made us go shoot it for safety. 777 00:41:36,889 --> 00:41:38,357 She watched the motherfucker and said, 778 00:41:38,456 --> 00:41:40,340 "hey, we're gonna go with the first one 779 00:41:40,441 --> 00:41:42,401 because the first one is better. 780 00:41:42,501 --> 00:41:45,067 It gives my daughter a better look." 781 00:41:45,166 --> 00:41:47,439 The Kardashians continue to deny 782 00:41:47,540 --> 00:41:49,343 their complicity to this day. 783 00:41:50,420 --> 00:41:52,569 You don't come from a place of being 784 00:41:52,670 --> 00:41:55,330 Paris Hilton's assistant to a billionaire 785 00:41:55,429 --> 00:41:58,330 unless you have a master negotiator. 786 00:41:58,429 --> 00:42:03,189 So whatever happened with the sex tape, I'm sure Kris Jenner 787 00:42:03,290 --> 00:42:06,712 handled it correctly, and got the maximum dollar. 788 00:42:14,000 --> 00:42:16,809 While navigating the storms of controversy, 789 00:42:16,910 --> 00:42:20,380 the Kardashians continue to expand their influence. 790 00:42:20,479 --> 00:42:23,596 The combined Kardashian-Jenner net worth is approaching 791 00:42:23,697 --> 00:42:27,234 $3 billion, with a pathway being laid 792 00:42:27,335 --> 00:42:29,979 for the next generation. 793 00:42:30,080 --> 00:42:33,340 I won't say groomed but I think Kris might have, 794 00:42:33,439 --> 00:42:35,830 keeps her eye on them, and it's like, 795 00:42:35,929 --> 00:42:38,796 who'll be next to kind of carry the torch? 796 00:42:38,897 --> 00:42:41,979 Nine year old North is rapidly following 797 00:42:42,080 --> 00:42:43,973 in mom Kim's footsteps. 798 00:42:45,109 --> 00:42:49,210 Posts like this playful montage of a hair and beauty demo 799 00:42:49,309 --> 00:42:53,483 has helped her amass over 10 million followers on TikTok. 800 00:42:54,649 --> 00:42:57,279 For a family that that is so famous on social media, 801 00:42:57,380 --> 00:43:00,609 it's like not surprising to see North taking it 802 00:43:00,710 --> 00:43:02,662 to the newest coolest platform. 803 00:43:04,969 --> 00:43:08,710 Like a weird American royal family there are princes 804 00:43:08,809 --> 00:43:11,548 and princelings that are going to become rising up 805 00:43:11,648 --> 00:43:13,487 and you know, suddenly we're going to be reading about 806 00:43:13,586 --> 00:43:16,462 one of the grandkids and the empire will continue. 807 00:43:17,660 --> 00:43:20,036 I think for about 19 years, we've been thinking 808 00:43:20,135 --> 00:43:21,910 we've reached peak Kardashian 809 00:43:22,010 --> 00:43:24,040 and we keep reaching new peaks. 810 00:43:24,139 --> 00:43:26,439 So every peak is a new peak. 811 00:43:26,540 --> 00:43:28,029 I would not say that the Kardashians 812 00:43:28,130 --> 00:43:30,279 are a Hollywood dream story. 813 00:43:30,380 --> 00:43:33,607 The Kardashians have created something wildly different. 814 00:43:33,706 --> 00:43:37,929 It remains to be seen how that changes the landscape 815 00:43:38,029 --> 00:43:40,420 of everything that we know to be true 816 00:43:40,519 --> 00:43:43,193 about celebrity and excessive wealth. 817 00:43:44,929 --> 00:43:46,719 I can tell you one thing, having been 818 00:43:46,819 --> 00:43:48,584 very close with the Kardashians. 819 00:43:48,684 --> 00:43:50,290 If you think you've had enough with them 820 00:43:50,389 --> 00:43:53,139 on the physical world, they're about to dominate 821 00:43:53,240 --> 00:43:56,002 the metaverse and Web3 like you have no idea. 66393

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