All language subtitles for BC_Gina_Community

Hi, I'm Gina bianchini.

I'm the founder and CEO of Mighty

Networks, which is the community online
course events and membership platform

that the lounge is running on.

And I am here today for your bonus

session and your bonus.

I'm keeping this because one of the

things I know about creating communities.

Is the goal is not perfection.

It's to stay open.

It's to try new things, and it's to keep

recording when you flub something up.

So with that let me offer and pull up my

screen because we are about to dive right
on in to today's bonus topic, which is

when to create a community for your
business.

I am super excited about what you all are
doing in business class because it seems

pretty rad.
And with that, let's dive right on in.

So if you have been wondering, how do you
bring your people together, your

customers, your community, and if there's
even a benefit for having a community for

your Business Today?
You are in the right bonus session.

Second thing you may be considering
thinking about which is what's the

difference between a community and like
what we're doing in the lounge and what

I'm already doing on social media.

Do I even need a community?

Third, why would somebody join a brand
new community?

That's my own thing, especially outside
of social media, especially when we're so

busy. And lastly, would anybody actually?

Pay to join a community.

Guess what?

The answer for all of these things are
going to be really clear in this bonus

session. But also absolutely someone will pay you

to join a membership based community.

So I'm really glad you're here.

I think I've said that before, but I'm
going to say it again.

Little bit about me.

So I have been running fast growing.

Community platforms for about 15 years.

So I started my my entrepreneurial

journey at a platform that I created with
a friend of mine named Mark Andreessen

called Ning Back in 2007 And our vision
in the early days of coming out of my

space was that everybody could create
their own social network for any

individual topic, interest, passion,
goal.

And we grew Ning to 300,000 thousand
active Ning networks that reached nearly

100 million people all around the world
and ultimately sold the business for a

hundred and fifty million dollars then i
started mighty Networks and our goal

invention with Mighty Networks is that
there is going to be a world of 1000000

unique and vibrant communities led by
brands and creators.

That are bringing people together to
master something interesting or important

to them.

And so I have been working in this area

of how the heck do you build something
outside of social media that is all your

own, where you can charge for it, that it
essentially runs itself and that you're

able to maybe attract people with your
content.

But then keep them around because you
have created a super valuable community

where your Members are able to make
connections and build relationships with

each other such that the value of the
community, the value of the network

increases with each new person who joins
and contributes, which it's less work for

you. You get to work on all the stuff that you

love and your Members are going to love
it so.

With that, just a quick context for what
is mighty networks, just so if I mention

mighty networks or I refer to the lounge,
you know kind of what we do, we are a

platform for brands and creators to build
their own network effect and in network

effects like it's what is that a network
effect allows you to to do.

Something really special, which is to
bring your people together, connect them

to each other, and then as new people
join and contribute, everything gets more

valuable for everyone.

And we do this through a combination of

bringing a community together, letting
you run your own online courses within

that community with your own special
online courses.

With communities in the community as well
as run memberships, subscriptions,

payments, all under your own brand,
instantly available on web as well as

mobile apps, which is what you are
experiencing and enjoying with the

lounge. So as we shift now to think about okay,

should you be creating a community for
your business?

I want to offer you a new way to think
about community and and sometimes when

you're starting with something new, it's
better to sort of start with OK well,

what isn't it?
That was a little bit harder to say than

I had intended, but I want to offer a new
definition of a community that doesn't

require you to have hundreds or thousands
or a million people to be successful.

You just don't need big numbers to create
something that gets more valuable to

every member.
With each new person who joins, you

really can create something awesome with
10 people, you can create something

that's even more awesome with 30 people.

That is all you need to build value.

And a community does not need to be
gigantic.

A community isn't your social media
following and reposting social posts.

Now again, you might be like, hold up,
Gina.

I think about my followers on social
media as my community.

But here's the thing in in our definition
of community that we're going to take

through this bonus session, we're going
to define community where the value is

when members are connecting to each other
in social media.

The models different in the in social
media.

The model is I talk out at you, you DM me
back or comment on what I have posted.

But it's very rare if ever, you're
meeting and and and your your followers

are building relationships with each
other.

That's just not happening.

That's the difference between fighting

for attention on Instagram and and using
social media and you're following to move

people into your own community, where you
are able to create this thing called the

network effect, which is how Instagram
became Instagram and Facebook became

Facebook. And Twitter became Twitter, which is to

connect the most relevant members in your
community to each other.

And you can only really do that when you
build a community that is your own.

Your own destination, with your own
culture, with your own purpose, with your

own very specific ideal Member and your
own things that that people are going to

do together.
But this community, this destination

community that we're talking about today,
it is not about just setting something

up, bringing people in, and just
reposting your content marketing.

We saw that really early on, and now we
don't see that as much on mighty

networks. But it's not.

Your community is not about taking stuff
that you've posted somewhere else.

And using it and repurposing it to make
those connections.

Because when you built that content
marketing, when you built your social

posts, you built it to compete in, in a
world where everybody's attention is up

for grabs.
When you have your own destination

community, your own network, you've got
essentially your own spot where people

can come together and you can offer them
a different kind of value.

It's also not more work for you because
when you have a community, it's a lot

more like a party where it's about
bringing people together, giving them,

you know, that the the, the culture guide
of like what we do here together.

And then letting them go, letting them
have an amazing time and reach out to

people because they feel safe, they feel
secure, they feel excited and motivated.

And we're going to give you the tools in
this session so that you can create

exactly that.
In stark contrast, something I've seen a

lot of times, and maybe this is something
that you've tried before, which is yeah,

yeah, yeah.
I've tried to like start a slack

community or have a Facebook group and I
put in links that I would share and then,

you know, nobody would comment.

That is not how to build a community.

Nobody needs another article to read.

Nobody needs another link to a podcast

that they have to listen to.

What people love is other people.

And that is the power of a network and a
network effect, that you are connecting

those people to each other.

Last point in our new definition of a

community is that a thriving community is
not made or broken by a feature or

features alone.
At the end of the day, what you are

creating in terms of a community around
your business can happen just about

anywhere. Obviously there's some platforms that you

know are more.

Closely aligned and easier to get started

and easier to create this kind of network
and network effect.

But you know what the most important
thing is that you've got people and you

layer on top of it a big purpose, which
we will get to in a moment.

We have our own methodology at Mighty
Networks for how to create a thriving

community and we call it community
design.

And what community design does is it
captures for a for a community why people

want to build relationships with each
other, why they are there in that

community, and how they are going to
build those relationships.

2020 is a funky year for a variety of of
reasons 2021 Welcome with you're watching

this in the future, you're going to be a
little weird too.

But one of the things that has been the
most fascinating in the work that we do

in terms of creating communities that
bring people together around an interest,

a passion, a goal, a topic, a purpose, is
that people want you to explicitly tell

them what the heck they're supposed to do
to participate in a community, when to

post, how to post.

Is it cool to DM people?

Is it is, you know, can they answer a
poll?

What are helpful comments?
Nobody has the time to guess.

And your prospective Members and the
people that you're going to bring

together in your community, you are going
to be so well served by getting them

together with your big purpose, the
motivation for your community that you're

going to capture in such a way that when
people are listening.

They hear the things they're looking for
from you as you create your community,

and then a culture guide that is going to
tell people what the heck they're

supposed to do to actually build those
relationships with each other.

So as you're thinking about creating a
community for your business, you're

probably asking yourself one very, very
important question, which is, is now the

right time to do this in this post?
Pandemic world where people are are

suffering, where people are struggling.

Can you even do it?

Aren't they too busy?
You know, do they even want a community?

It feels so superfluous and I want to
offer you a totally different perspective

on that, which is that after our basic
needs, food, housing, gas in our cars,

the ability to to take care of our
families.

A community that is coming together to
master something interesting or important

together matters now more than ever.

It matters now more than ever.

And as you think about bringing a purpose
and a mission to your business, and you

want to capture the imagination, the
inspiration of your customers, bringing

them together in a community that is
navigating this world that we're living

in. It is never been more important.

The thing about communities and making
these connections between people is that

it's how each and every one of us and the
people that came before us navigated

rapid change, navigated uncertainty,
navigated the unknown, and there are a

lot of unknowns today.

And so when you think about whether it's

the right time to build a community for
your business, wouldn't it be easier if I

just do it on a Facebook group or in
social media through a ADM chat on

Instagram?
I want to encourage you to think about

just what is possible when you bring
people together in your own space, with

your own culture.

With your own norms, with your own way of

interacting where they're not distracted
but can actually go deeper in the mission

and the purpose that you are building
your business around today and through

through business class, that's the power
of a community.

And let me give you 3 examples of people
that have thrived in creating a

community, right?
Now, so the first person I want to

introduce you to is Lovey, and Lovey is a
Blogger, she is a speaker, she is a

bestselling author.
And about a year ago she basically

decided that she wanted to create safe
place in a dumpster fire world for the

people who followed her and her community
that was originally on a Facebook group.

So over 13000 thousand members later, she
has moved to a mighty network and not

only is she able to bring a thriving
community that is is excited to interact

with each other, but she's also been able
to build a business model directly into

that community by offering exclusive
classes.

Paid program, specifically a paid career
program where she's bringing in guest

speakers. She is running people through a a set of

of challenges, weekly challenges, and
enabling each one of the members in that

paid program to really go deep with each
other in the context of a thriving

community. She has additionally to the weekly

challenges in her paid programs,
quarterly challenges, professional

networking, and she's there to guide the
community and to create a unique culture

that is different than anything you can
do when you're when you're fighting for

attention on Instagram or on Facebook.

Another really interesting example and a

great one is, is one that is actually run
through a business.

So Wassell vole is the community is the
is the membership arm of a women's

athletic apparel company based in I think
Washington state.

And what they did they originally had you
know custom app that they had built.

And it wasn't really working that well
because custom apps are really hard to

get right, because you spend all of this
money to like, build your first version,

and then it's like 20 % of what it needed
to be, plus bugs.

And then you realize at that point that
the 300,000 thousand or four hundred

thousand dollars you spent to get that
custom app developed, you're going to

need another two hundred thousand dollars
to make it actually like, work.

And then.

It just keeps going up from there.

So instead being able to use and have
their own apps move to a mighty network

charges 120$ per year to essentially
bring members in and connect them to

women runners and athletes in their area.

Well, when COVID head and those in person

meetups for running stopped happening.

Something really special started to

happen, which is the Members of this
community started helping each other

network professionally find new jobs and
support each other well beyond running

and athletic goals alone.

And I think it's a great example,

especially for modern direct to consumer
businesses that have a product or

service. That that has a bigger mission or where

there's a larger opportunity to apply the
products that you are selling, building

them, building essentially a community, a
subscription where people show up and are

able to meet and and go deeper and apply
that vision of what you have created for

your physical products in.

And with in a community with a digital

subscription that's a way to expand your
business and for your consumer, for your

Member, it's all feels even more holistic
and creates a deeper more meaningful

connection with your brand.

And while Salvale is a great example of

that, I think I went through this, but
basically local running groups, virtual

weekly gatherings, exclusive perks and
accountability and community lastly now.

I will remember that we are going to talk
about Martinez.

I've remembered it.

But you know Martinez Evans has an

amazing Instagram following of.

I think 35,000 thousand people at this

point and he is a back of the pack
runner, so he his Instagram account is

three hundred pounds and running.

He is just a true inspiration and what he

realized was, you know, after trying to,
you know, take everybody's online course

and start his own courses around running,
that kind of fell flat.

What he realized was that he wanted to
bring a community together and he went

all in on a mighty network.

And in doing so he was able not just to

get his Instagram followers to come with
him to his own destination.

Not 100 %, but certainly 3040 % joined
him.

He's also been able to rapidly accelerate
how fast he is learning about his

followers. And what they want from him.

So for example, not only has he developed
paid programs similar to what to what

Lovey has developed, but he also figured
out early on during during our shelter in

place orders that there was something
really interesting to do beyond paid

programs, specifically virtual races.

And so with his community, he was able to

launch a virtual race, the slow a F
Turkey trot.

No turtle trot, because it's a turtle
Turkey trot, because Thanksgiving's

coming up here shortly.

And he has been able, with this virtual

race program, to essentially, you know,
create the ability for people to send in

their times and for him to send back to
them a certificate and a medal.

For running in his virtual race that has
enabled him not only to make seventy

thousand dollars in three months from
just the virtual race alone, but also add

3000 new members.

And for somebody, and this is super

fascinating. You know he can get PR like is been

featured everywhere, is an Adidas global
ambassador the thing that drove the most

members into his network.

Was the organic sharing of the virtual

race, which also speaks to the fact that
when you have this kind of community

which has a network effect in it, when
you bring a creative idea to it and you

can execute it so much faster, you can
also grow much faster.

It's not just about you have to go and do
a bunch of free stuff in order to get

somebody to pay you.

By doing your paid programs, you can

actually market them in such a way that
brings new people in for free as well.

So what is Lovey, the team at Waselle and
Martinez doing right?

Well, they are all following this
framework that we call community design

and that enables you to create a
community so valuable you can charge for

it and so well designed that it it
essentially runs itself.

And a well designed community taking
advantage of the Community design

framework has five key parts.

And we're going to tackle and and go into

in this bonus session, one really
important one, which is your big purpose,

which I mentioned a couple times already,
but.

Community design has four other pieces to
it as well, which is laying out for your

Members a year in the life of your
community.

What can your Member do a year from now
that they can't do today?

So thinking about what results and
transformation your Members are able to

have as a result of being a part of your
community, and as your Members are

achieving these results and
transformation that they can't get on

their own, what are you able to do as the
creator, as the brand?

Probably expand the number of things that
you can do in terms of generating new

revenue, having a lot more fun, a lot
more creative ideas and thinking.

Potentially use your community as a
foundation for expanding to more paid

programs, digital subscriptions,
memberships.

Maybe you want to write a book, maybe you
want to launch your own course.

All of these things are possible when you
when you take advantage of having a big

purpose, laying out and visualizing the
year in the life of your Members, as well

as the goals that you want to achieve
over the next year.

Then there's three execution pieces of
community design, one monthly themes,

working backwards from your year in the
life.

Monthly themes give your community a
cadence of of.

Interesting movement year.

Excuse me.

Month after month then really important.

Is your weekly calendar super important

to hydrate.
Your weekly calendar is what creates a

habit and creates consistency for you and
your Members.

So doing the same thing every Tuesday
morning at nine a m and the same thing

every Thursday morning at eight a m is
essential.

To a community that has consistency and
that will eventually run itself and and

pretty quickly will run itself.

So a monthly theme gives you some kind of

interesting change up on a monthly basis.

The weekly calendar is designed to

complement that by making it really,
really clear and consistent what the heck

you are doing in your Community and the
benefits that your Members are going to

get from doing those things.

And then lastly daily actions daily daily

is great, but frequent is fine.

You don't have to go nuts.

Are really the ways that your Members are
connecting on a daily basis or on a

regular basis.
They complement the weekly calendar,

which is again designed to run, run and
create a habit.

You know, run the community consistently
and create a habit.

Your daily actions give people the
ability to meet and build relationships

with each other.

As folks are contributing their stories,

their ideas, and their experiences, not
advice.

Advice shut the conversation down.

We never use the term advice.

It is not about people giving advice to
each other.

It is about people sharing and expanding
ideas with their own stories or

experiences around a theme or with
respect to a topic.

These things, taken together, create
magic.

They just create magic.

It's it is truly fascinating to watch

people from totally diverse and different
backgrounds with completely different

purposes take advantage of these five
parts to create something that is super

special to them and their members, and
you can bring that to your business as

well. It is like having.

A magic elixir for people that you want
to buy your products or services.

The more that they can look around in the
context of your brand and say, huh, yeah,

I I like these people and I like myself
more being a part of this.

You have you have hit a level of magic at
that moment that very few brands today.

Are keying into in the same way.

That's going to allow them to really stay

ahead of the of the competition in the
curve.

So those five parts are great, but there
are three principles that I think

complement everything that you're
learning in in business class, which is

when you're creating a community, you
want to try new things, you want to stay

curious and one of the most.

Powerful techniques I have experienced

myself and seen over and over again
across literally tens of thousands of

communities at at Mighty Networks that
are just thriving today is reframe,

reframe, reframe.
When you get stuck, when you get fearful,

when you're like, oh I don't want to do
that because it's not on social media and

no one else is building their own
destination community, except they are as

you can see with business classes lounge.

You want to reframe it to I am ahead of

the curve and when I can bring my people
together, when I can bring my Members

together, I can get them more value.

And as they have more value they are more

likely to get results and transformation
and they are willing to pay for those

results and transformation.

And as they pay for those results and

transformation, I have more resources to
invest in making it awesome.

That is an amazing place to be and that
is how you can have an influence and

impact on people in all the right ways
and create a business that you can truly

be proud of.

So that is reframing, that is staying

curious and that is trying new things we
love to think about.

Staying open and curious is so much
better than aiming for perfection.

Perfection is a sad, sad place to be.

It's not what we are as people.

We're not perfect.

That's what makes us human.

That's what makes us accessible, and it
it's the beauty and magic of a community.

So I promised this a few times in this
session already, and now I'm actually

delivering on it.

Which is your thriving community, your

thriving business.
Starts with a big purpose.

I was talking to a brand, a big fancy
brand, a little while ago, and they

literally used the term and said to me,
modern brands cannot be built without a

bigger purpose.
And I was like, funny you should say

that. We have a whole, a whole program, a whole

course on finding and articulating your
big purpose, because when you have a big

purpose. You can create a level of excitement

around what you're doing that just isn't
possible if all you're doing is selling

some you know people some new stuff.

So what is your big purpose?

It is your motivation for your community,
it's your motivation as the creator of

the community, and it's your members
motivation for coming and answering the

call. Because your big purpose it is something

that can only be accomplished by your
unique members, your ideal members coming

together to answer the call.

So what is the call?

Well, guess what, it takes a very
specific structure because this is how we

as as outside.

Of your brain are listening for whether

your big purpose, whether the big purpose
of your community that whether the big

purpose of your business applies to them.

So what is the call of your big purpose?

It is I or we bring together who is your
ideal member.

And I think you have probably been
learning just the more narrow your ideal

member is or your ideal customer, the
easier.

Easier it is to get started and build a
thriving business or community.

Ok so I or we bring together your ideal
Member who you bring together somebody's

listening for whether is this for me or
not, to what your Members will do

together in your community.

Now you might be tempted to to say, well

it's a community, so we're going to
learn, share and grow together.

We're going to give you a guide that
brings you down to the next level of

detail. Your ideal member wants to know

explicitly what are some of the things
that we're going to be doing together.

So for example, we are, you know, I or we
bring together your ideal number to make

better, more well informed decisions
about how to start a business so that we

can achieve awesome result number one.

Achieve awesome result number two and

achieve awesome result number three.

So who is it for?

What are we going to do together?
And if I do those things, what am I going

to get as a result?
That is the structure of the call for

your big purpose.

Who's it for?

What are we going to do together?
And what am I going to get if I do these

things?
And when you put them in the context of a

community, you can be so much more
ambitious.

Because the power of a community is
belonging to something bigger than

ourselves, working towards a common goal,
building new skills and refining our

unique talents.
And doing so in a way that is vulnerable

and in a place that allows us to take on
challenges that we know we cannot

accomplish on our own so.

Couple examples of big purposes in a

moment. As you'll see in all of them, they they

really do four things well.

They are specific.

They are exciting.

This is sometimes something that is kind

of hard for people to do, which is you
got to make it exciting because again,

I'm sitting back there.

I've got 47,000 thousand different things

that I can be doing.

At any point in time, and I'm like one

click away from a screen that will, that
is designed to capture and keep my

attention no matter you know what else I
want to be doing.

Your big purpose needs to be exciting and
the exciting, specific big purposes can

absolutely pull people away and build a
community that is your own that is.

Your own culture, your own norms that
help your Members achieve results and

transformation. The incredibly rewarding results that are

only possible by this community coming
together with other people.

You can't accomplish these results on
their on your own.

So specific, exciting, achievable only as
a community, and incredibly rewarding

results if we achieve our goals.

Here are three examples of good big

purposes. I'll read ours for our community design

master class.
We bring together aspiring entrepreneurs

to create a community so valuable we can
charge for it and so well designed.

It essentially runs itself so that we can
each bring our expertise and ideas to

more people, work from anywhere, and help
our Members transform their lives.

Another one is for a youth ministry paid
subscription.

I bring together youth ministers to
define what it means to be an effective

Youth minister in 2020 so that we can
each define success and impact for

ourselves, make great choices in our
practice and positively reach as many

people as possible.

Lastly, a university's entrepreneur

alumni community.
Their big purpose is we bring together

entrepreneur alumni to inspire and hold
each other accountable in implementing

what we've learned so that we can
successfully navigate challenges and

seize opportunities, bring our projects
to life, and have a positive impact on

the people we set out to serve.

So those are three examples of big

purpose sentences.
And if you are like, oh, I think I know

what I would have for a big purpose.

There are two additional pieces to this

particular Venn diagram that bring your
big purpose to life and also makes it

much easier to capture the call of your
big purpose.

And really one of the best places to
start is with your own story.

So remember.

You know, people love people.

People love people.

We look around and.

And one of the reasons why communities
are so powerful is because we're

constantly looking around saying, can we
do that?

Like, is that possible?
Like, I don't really want to do this

thing this afternoon, but I just saw this
other person do it.

Maybe I should do it too.

It is how we not only learn from other

people, but it's how we set up what we
believe.

Is possible for ourselves.

And so when you think about that, your

unique story brings your big purpose to
life.

And one of the things that I think is so
fascinating is that when we describe

ourselves, you know, there's so many
times where people will start with.

Either where we went to school or how
many years of experience work experience

we have or what certifications that we
have.

All these external things that we're
supposed to, you know, put on our

LinkedIn profile.
And when it comes to creating your big

purpose and using your story to really
bring it to life, but also to get clarity

on who your ideal member is, who is that
member who needs you the most right now?

What actually matters in.

Understanding your story is where you

started and where you are today, and all
you have to be for your members is like

maybe 1/2 step ahead, 1/2 step ahead.

This is not about expertise, this is

about bringing people together and being
the right creator for this big purpose

because you have been on the same path.

That your Members have been on and that

you are accessible and that you are human
and that you are celebrating the winds

but also navigating the challenges just
like everybody else.

And by being accessible and by being, you
know, the right mentor, authentically for

your big purpose, who you're bringing
together, what you're going to do

together because you are as motivated as
anybody for the awesome results.

That your community is is able to unlock
for your Members and you something

magical happens and it's why this bonus
session is not perfect.

It's why I'm drinking water and wish I
could drink more water right now.

It it is about your humanity and it is
about your accessibility.

That is what makes you special as.

A creator and also how your story can

actually help you bring the right members
into your big purpose and the community

that you are creating for your business.

Your story sets you up to also have a

really easy way of thinking about your
ideal member, and your ideal member is

not. Everybody who your community may serve at

some point in the future, it's it's the
narrow profile of the person and people

who need you the most right now, who need
your community the most right now.

And I love to say the most all caps right
now.

All caps.

And then what you're going to do is you

really sort of think about who is that
target profile of your ideal member.

You can always, as you have that strong
core, add new ideal members and member

profiles to support in your community.

But if you try to start to general,

nobody shows up.

It's just kind of the sad truth of

communities. At any point in time, this is not

something new to to 2020 or because you
know everybody would rather be on

Facebook or Instagram.

This is people are are busy, but they've

been busy for a while.

What they are listening for is, is this

community for me?
What are we going to do together?

Am I going to, am I going to meet people
that I think are cool and what results am

I going to get for participating and
contributing in this community so when

you think about who is this ideal member
that needs your community the most right

now, you've probably done some work
already thinking about your perfect

customer. This is your perfect customer, but with

perhaps a few more details.

How did they describe themselves

demographically?
What stage of their life that they are

at?
Those are things that you've probably

thought about as it relates to your your
perfect customer.

As you think about though, you know, what
would they want, you know to come

together in a community, you can start to
think and ask the question of like who do

they think are their peers?
You know, who are they the most excited

to meet?
When they when they think about your

topic, what three questions are keeping
them up at night?

For example, with communities, it's gosh,
am I going to do a bunch of work?

I heard communities are really hard,
which they are not to build.

And what if I do all this and nobody
shows up?

Maybe everybody's just too busy.

That's a fear.

Those are the questions that come from a
place of fear, not of motivation and

opportunity. What will your big purpose teach them

about this topic and why is this topic
relevant to them?

All caps right now.

And one of the other things that's that's

really important and again, I think this
is probably work that you've done, is

what's the biggest misconception that
they have?

So, for example, that communities are a
total grind.

They're not.

They're awesome.

If anything, I would say that it is the
most energizing thing that I do day in

and day out is run our mighty networks
community that we call Mighty House.

So now you have got your big purpose,
supported by your story and delivered to

your ideal member or the people that need
your community first the most.

Right now this.

Is an awesome combination.

Your big purpose, your story and really
understanding your ideal member.

And as you as you bring these things
together, I want to suggest a bonus

session challenge, which is to draft your
big purpose, super simple, Mad Lib style,

share it in the lounge, capture your
story and share it in the lounge and

schedule an ideal member interview and
write up an ideal member profile.

And share it in the lounge.

We'll have guides that will, will, will

bring in as well just to make it all a
little bit easier.

But there has never been a better time, a
more important time to create a community

and where you might be thinking about it
as well.

It's an important part of my business.

It will increase my or a while.

Do you know it.

It will be a way for somebody to be able

to use my product better.

I want to offer.

A final reframe, which is as you bring a
big purpose, the results and

transformation that that you can bring to
people that they want, that they can't

get on their own, people pay attention to
what they pay for and they are absolutely

willing and excited to invest real money.

In digital subscriptions and digital

products where they're able to build new
relationships that allow them to achieve

results and transformation, they have not
been able to get on their own.

In a community that gets more valuable to
every member with each new person who

joins and contributes.

And you have everything you need right

now to be able to make that happen.

So I'm.

gina@mightynetworks.com I am happy to
have any followup questions.

We're really excited to share this
approach to thinking about building your

own network effect around your business
and we look forward to continuing the

conversation. So thank you.