All language subtitles for Ashley_Villa_Bonus_Training_Edited

Hello business class.

My name is Ashley Villa and I am attorney

and manager to digital talent.

There's a lot of reasons why brands want

to engage in digital talent and you know
some of them being brand recognition

other because they would like to get a
couple talking points to their audience

or show their customer how to use their
products.

Lots of different reasons.

But today, I've heard that some of the

main questions that you have is how to
actually work with digital influencers,

how to engage them, how to form
relationships.

And so that's kind of what we're going to
go through today.

So this is kind of an overview of what
we're going to be talking about today.

I'm going to give you the broad strokes
of what a potential team might look like.

So as a brand, you're not confused as
you're getting thrown into all these

different parties as you try to, you
know, start discussions in terms of

potential paid work or even gifting.

I'm going to tell you what a good email

looks like when you're reaching out to
talent and the representation, how you

even decide what what talent you might
want to work with as you form your your

influence influencer campaigns.

Various analytics that myself as a talent

manager gets asked to see of my clients
quite a bit from brands.

So maybe you can learn from other brands
in terms of what they're asking for, how

to actually build relationships with
talent.

And I'm going to flow through what I
believe to be an organized branded

campaign between a brand and an
influencer, I'm going to lightly touch

on. My feelings on good contracts and what

material terms you should be looking for.

And then if you're an influencer, a

couple tips on how to get the most out of
your management just as a little bonus at

the end.

Okay, first of all, a little bit about my

company, rare global.

I'm the CEO and founder of Rare Global

and we are one of the, if not the
premier.

Talent management companies in digital,
we truly represent the best of the best

in terms of digital talent, usually
focused in YouTube, Instagram, tik tok

and with the pillars of focus being
beauty, fashion, lifestyle and a lot of

Wellness these days.

So that's a little bit about us as a

company we.
Focus a lot of our work in terms of who

we represent and we only represent at
this point around I think, 17 talent.

That's not including our rare creative
side, which represents photographers,

videographers, makeup artists, hair
stylists and that type of talent who

usually also have digital platforms.

But our focus is the influencer on the

rare global side.

I myself, I'm a lawyer.

And that was kind of where I built my
initial career.

I worked at Lionsgate.

I worked at a film sales agency and

eventually was in House counsel at Style
Hall, which was one of the first digital

media management companies.

It was called a multichannel network, and

that was also with the focus and fashion
beauty.

And I learned a lot there about the ins
and outs of the digital world and then

thereafter launched.
My own management company and we've been

around for about, I think this November
will be our sixth year.

So yeah, maybe one of the oldest around
at this point.

Here's a list of some of our talent, some
amazing content creators, all of our

clients. Create their own content.

That's the main reason why they wouldn't
want to work with an influencer.

They actually can create any of their own
content.

And you know what?
They know how to speak to their audience

better than anyone else.

They are very, very in tune with their

audience and they're on the forefront of
what's cool.

So I mean, that's truly what makes you an
influencer, knowing the coolest stuff.

And so we make sure as well that we're
getting our clients the coolest stuff all

the time so that they can have the best
and the most forefront opinions.

Yeah, we got Jenny and Michelle Fawn, one
of the o g 's on YouTube, art and Cho,

actress Bria Jones amazing up and coming.

Tik toker. Yeah, just to name a few.

All right.

So as a brand, you're going to want to

reach out to the influencers team.

That's usually what you'll do.

You'll go on to their Instagram, you'll
get their little email, and it'll say

Chloe at rare.

Dot global.

Now, that email is most likely not going
to actually going to go to Cloy Morello.

It's going to go to someone on her team.

And so you should kind of have an idea as

to who these various characters might be
when you reach out.

I do believe that as a digital content
creator, you can manage yourself up until

a point.

You will continue to manage yourself.

You will field your emails as talent, and
I actually recommend that as talent.

You continue doing so for as long as you
can.

You know, focus on building your own
business before you bring on outside

help. Once you are hoping to get outside help

because you're really at that place where
there's not enough time to answer emails

and also create all the content that you
can make.

I think the first step is finding in in
the digital world and it's different in

the traditional world, but in the digital
world it's important to first find a

manager. Now in digital a manager is someone who.

I think has a longterm strategy, but also
has a shortterm strategy in terms of what

your content looks like, what kind of
sponsorships you might want to do, what

kind of platforms you want to be on.

And the manager truly is someone who's

supposed to be helping with creating all
the different types of relationships, and

that's where this little manager icon is
here.

The manager should also be helping you
find a good attorney.

Managers, some of them can do contracts,
the ones who are lawyers.

I myself being included, but a lot of
times we still hire an outside attorney

just because of the high volume of
contracts that do come through.

And as compared to traditional talent,
digital talent has a lot of deals coming

in. At any given time there might be 3 or 4

different Instagram campaigns with.

Different brands.

You could have two YouTube videos coming
out for, say, Dyson vacuum and also Le

Maire. There's lots of different types of

campaigns that can be happening at any
time.

So when you're ready to get a manager,
you're most likely also ready to get an

attorney. And at some point your business will get

so big that as talent, you also will need
to get an agent.

Now, why have an agent and a manager?
Well, an agent is really, truly someone

who's out there pitching you.

They're sending out.

A lot of emails, outgoing phone calls,
daily to get you new work, and a lot of

times those larger campaigns that are
year long, managers can get those deals

too, but agents are really out and about
trying to procure lots of extra work.

So when you bring an agent on, they'll be
bringing on an extra added amount of of

opportunities, but also for example, if
you want to launch a book.

An agent might help with that, could do
it with a manager as well.

But having extra hands on your team can
really help when your business gets to

that place.
So as a brand, don't be surprised if

sometimes when you're working with the
macro talent, macro in my opinion being

maybe 1000000 or more on YouTube, that
they have not only a manager but also an

agent, okay.
And then at some point say you do launch

your book and you're going on tour.

You just launched your makeup line as

talent. You might also need to bring on a

publicist to help you as you form
relationships with various press outlets,

and they're the ones who can really bring
on those extra relationships.

In terms of events as a brand, you'll
probably just deal with the manager,

coordinating events, coordinating
gifting.

That's usually something that the manager
does when it becomes a paid opportunity.

You might speak with a manager and agent.

Very rarely will you usually speak to a

publicist about these types of branded
opportunities.

So, and very rarely I think, will the
attorney be negotiating.

But just be kind of aware that you might
be speaking with an agent or manager in

terms of negotiating.

You might be speaking with talent.

Sometimes I tell the talent to pretend
they have an assistant so they can have

that third party.

They're still helping you negotiate, but

I would let the talent lead in terms of
who you'll be negotiating with.

And just ask your questions to the broad
group if you're unsure or even ask who

you should be negotiating with if you're
unsure at that point.

All right, so let's start from the
beginning.

So you're an up and coming brand.

You want to start engaging with various

talent. You have about 20 people on your list.

I'm going to give you some top tips for
what that email should look like in terms

of that initial outreach to talent.

Because here's the thing.

As a small up and coming brand, even big
ones.

Perhaps it's hard to get in the door if
you're unrecognizable or you still have a

small Instagram.

Maybe that Rep doesn't even respond.

Maybe you've got to be a little more
tenacious.

Whatever you got to do to get in front of
that talent.

Maybe you even DM them.

But I would recommend starting with an

email to the representative.

And see if you can speak to the talent,

perhaps, perhaps send them the product.

That's where I would start.

So let's start with just saying that the
talent doesn't have your product.

They've never seen it before.

Here's what your email should look like

so that it's very clear what you would
like to happen and what you would like

from that representative.

So First off.

A clean subject line.

Number one, make sure that you say the

name of your brand in the subject line
clearly say what the product might be.

And it doesn't help either if you write
potential collaboration or something like

that so that it doesn't look like spam.

Because actually in these emails and we

check our clients emails every day,
there's a lot of spam that comes into

those emails.
So just having a clean subject line so

that it's even clear.

What you're trying to get at is really

helpful. So instead of sending, you know, very

general emails, if I was a brand and I
wanted to get in front of a talent that

they've never heard of me before, I would
make sure that they knew that I knew who

they were.
So I would say, hey, we're honey skin.

We're launching a new serum.

I watch your YouTube channel.

I know that you love things that smell
like honey.

And it's an anti aging product that I
know you would love and maybe even get

some details as to specifically why if I
was an up and coming brand I would start

there because I need to actually know if
the the talent is even the content

creator is even going to like my product
as a small brand.

I want to just work with talent that
actually likes the product to start with.

Sometimes just paying people.

Haphazardly here and there, it doesn't

always get you what you want because
they'll take the money and then you'll

never hear from them again.

And that's kind of not truly the point in

my opinion of of working with with
content creators.

It's kind of to harness these
relationships.

So I would first try to get them the
product, get the product in their hand

and then if that's possible, I would then
move to sending potentially campaign

details hi.
Tamra, I know that you love our product.

Can you consider doing a paid campaign
with us?

And then in that email, I'd be very
specific about the type of content that

you'd like them to create.

For example, I noticed that you have an

amazing IGTV series on your favorite skin
care.

Can we be a part of that since, you know,
honey skin is now one of your favorite

products?
And just as a note, I mean as a

professional person.
I would always have like a very clear

email signature so that if anyone did
need to get in contact with you, they

could reach you.

But also on the flip side, when you're a

new brand, it really does help to have a
complete email signature because then we

kind of know that you're a real person
coming from a real brand and that true

signature line really helps.

You wouldn't even believe how many emails

we've received where there's no signature
line at all and it just says contact at

such and such brand.

Like, is that a real brand or is it spam?

We're really never unsure, and sometimes
you can't really tell from even a

website, so I'm having a really great
signature line is great as well.

Ok so another step as a brand that you
really need to run through before you

start sending out every which email here
and there is deciding who you want to

actually work with.

So there's lots of ways that you can

calculate how you'd like to work with
various talent.

Here's all the different ways that we've
seen brands calculate it.

And I'm not going to lie, I've never
actually been on the brand side.

I've always been a talent manager.

So the perspective that I'm giving you

here is what we've seen in terms of
questions.

Interestingly enough, a lot of questions
that we get especially from smaller,

newer brands is how can we guarantee that
your client will have will.

Will have sales for us, you want, I can't
guarantee that.

I can't even guarantee views on any of
the stuff, on any of the the content.

But what I can guarantee is that if the
the client actually likes the product,

they're definitely going to get some
traction with their community if they

actually like the product.

So even if you can consider all these

different things, that doesn't guarantee
success on any branded campaign, but you

can look at the talents.

Engagement, you can see how many people

are commenting on their on their content,
whether it's on YouTube or Instagram and

on even further than that you can ask
them for analytics.

So a lot of times savvy brands will ask
us for screenshots.

And so at Rare global, we do have case
studies for all of our clients.

So we can send some broad information.

We can't give too much information in

terms of specific branded campaigns
because those are confidential and they

all lie under confidentiality with each
brand.

Just like I wouldn't share information
from one brand to another, I wouldn't

share that.
However, we can give information in terms

of sponsored content that's that's clear
and in the public view, so for example,

for best dressed.

We can look at some of her sponsored

content and see that it does very well,
has very high engagement, she gets very

high interactions.
She we kind of can give an idea of some

top performing brands.

We send this as a case study so brands

can get a feel and again cannot guarantee
actual sales.

And in fact I want to note as well that a
lot of times brands will give us a swipe

up link so that during sponsored content.

We will have a swipe up link in the

content so that the brand can track how
the link clicks go and then sometimes

even can can track how sales go.

But to be honest, a lot of times they

don't share that information with us.

They don't want to know how well it does.

So as a brand kind of your choice to
whether you want to disclose that or not.

But a lot of times I don't actually have
that information.

So when brands even ask me, you know how
did the last.

Branded campaign go with such and such
brand, I actually don't know, but we can

generally say how you know content and
interaction goes in terms of broad

strokes for various categories in our
case study.

And also as a brand, you might want to
ask for you know the last week's

clickthroughs, we usually tell our
clients to make sure that they're doing

swipe ups weekly so that we can make sure
that we're capturing that data.

And then also in terms of general
insights like what are the top cities,

are they US based talent, how many
impressions are they getting in the last

30 days, how many followers do they have,
how many people are going on their

profile daily.
So you can ask for specific analytics

that the talent is able to screenshot
from their Instagram and we will share

that with you.

So as a brand, you know we've been

talking a little bit about figuring out
who you want to work with, how that

initial. Relationship starts, but the most

important thing is a brand, in my
opinion, and also as a manager who

represents talent isn't just getting
brand deals.

It's about forming relationships so that
we can start to work together and have a

symbiotic relationship.
You're helping us.

Because we're creating content and we're
getting compensated for that content for

a brand that we actually like.

And then you're getting content that

you're able to share with your community
as well.

And in that kind of relationship, it, it
truly starts with, in my opinion,

gifting. You're needing to get your your product

into the hands of that influencer and
they need to actually love that product

in order to be an authentic relationship.

I know that word authentic is thrown

around a lot, but it's kind of, it's,
it's true, we don't want our clients to

be working with brands or platforms or
anyone that they actually don't like or

potentially don't even agree with their
morals or as a brand.

You know brands have opinions too.

So you kind of have to find brands that

vibe with your personal brand.

Simply because you reach out and have

money doesn't mean that our clients
willing to promote your product.

Truly, truly at Rare Global, we as a
talent management company, that's why it

sometimes helps to get me the product to
see if I even like it, getting the

product to the talent to make sure they
like it.

A lot of times our clients ask us as
managers, is this a brand that I want to

work with?
Can you do some research?

What's their background outside of that?
Finding creative ways and aesthetic ways

to get the product in front of the
talent.

So one note here is I wouldn't have a lot
of waste back in the day it was it was a

huge thing to just send huge, big
packages, as big as you can get the

biggest attention.
These days our clients are getting so

much product and they're filtering
through so much product and they're

actually not accepting any product unless
I've asked each and every time.

So also don't just get the email get the,
address somehow and send the product

first. Make sure you ask and see if the talent

even wants the product.

Confirm the the address.

Send the product, get them the tracking.

Follow up to see if they got the product.

Follow up two weeks later to see if they
like the product.

On top of that, don't send wasteful
packaging.

I wouldn't recommend sending huge
packages anymore.

Be eco friendly.

Think about the environment.

How is it easy to open?
You know, as someone who also receives PR

from brands when they're wanting us to
try new things, you don't want to get a

lot of waste.

Please don't use the little bubble, the

little those little bubbles that they
don't, they don't decompose very well.

They stay in our environment for 20
years.

Like no one wants to see that anymore.

So be really thoughtful about the

environment as well as our talent is also
being thoughtful about that too and not

being really wasteful, you know?
Perhaps we, we nixed those huge boxes

with extra size, extra large sized
everything.

So that's a little note as well in terms
of an insider tip on how to make sure

that you're starting with a great
relationship.

Okay, so say you're moving into paid
campaigns, you form that great

relationship. They really like your product.

Now you're reaching out again and in that
email that i had the email tips I had

mentioned earlier, you want to be very
clear about what.

Deliverables you want.

Because here's the thing, as a brand, you

can't really get what you want if you
don't know what you want.

Wait, you can't?
Yeah, that's that's it.

You can't get what you want if you don't
know what you want.

So make sure that you actually figure out
what deliverables work for you as a

brand. You know you have your own social media.

You know what content as well in your
social media.

So figure that out and then find ways to
get that talent.

That content creator to make good content
for you.

So that involves some usage, right.

So they're going to post on theirs, most

likely that talent gonna post on their,
their social media and then also you're

going to want to post that content on
your social media.

So you're going to make sure that you're
going to want to to delineate in the

contract that both of things need to
happen.

And so here's kind of what I think it
looks like from the brand side and it's

very fluid and sometimes some things
happen before others.

But I would say that this is generally
how a well structured campaign should go.

So as a brand you develop your campaign
concept.

Say you have a launch honey skins
launching, it's it's new blush and it's a

it's a blush that smells like honey.

There's a bumblebee element and do you

want to make sure that the talent.

Mentions all the new talking points about

the new product, which is antiaging and
and also has actual beeswax in it, let's

say. So those are the two talking points.

So you're going to outreach your talent,
get them that product, you're going to

send them the offer, confirm that the
talent even wants to do it.

There's going to be some back and forth
here because you're going to have to

figure out what that talent wants to
charge.

So you know, there's going to be some
negotiation.

You have a budget, you have a set budget.

You need to ask if and find out if the

town's willing to create the content for
the budget that you have.

So once that's confirmed, you'll send the
contract.

There'll be further negotiation on the
contract once you close the contract.

In the meantime, I would make sure that
you're establishing a timeline.

So say you do have a launch, I would
mention that launch plan and that launch

timeline and give yourself ample time to
make sure that you can get those

deliverables. And that content during that campaign

timeline, because worst thing that can
happen is you close the contract on

Friday and you want them to upload the
content that Saturday.

Now that's probably not going to happen.

So if you do need that content up on

Saturday being very clear so that
everyone's working as quickly as they can

to close that contract and you're not
missing your launch confirming the

creative as a brand, here's another tip I
would try to get a feel of what?

The talent is hoping to make I would ask
for a short campaign summary and just a

short content summary.

What are you thinking?

And you know, have it be a discussion.

I wouldn't say that you should send over

what you want them to make creatively i
could send guidelines, but I wouldn't try

to delineate an entire YouTube video for
them.

I would say, what content do you think
this would look great in?

Leave it to the talent to figure out,
because here's the thing.

They're going to want to make sure that
they do a good job for you as a brand,

because if they actually really like the
product, they're going to want to work

with you more.

So we really want to make brands happy

and make sure that we continue that
relationship.

So if we're all open in the forefront
about what that content's going to look

like, everyone else is going to be
happier at the end.

So after all the contents confirmed, give
them some time to create the content.

And then once you receive the content,
you'll do a final approval.

And that's when you'll watch it and start
tracking and seeing how it goes.

I gave you a kind of like a couple little
sample campaigns here.

You know, usually like a YouTube campaign
for a launch might be 1 YouTube video in

a makeup tutorial where they mentioned
the product and then one round of social

media that supports the YouTube video so
they'll post an actual Instagram photo

that might show the product.

In some way.

And also say go watch my full YouTube
video.

On the flip side, there's also a world
where you might just want them to attend

your launch event, and that's a whole
different scenario that hasn't honestly

happened much lately.

I used to see it a lot more and maybe

that that talent would cover.

The YouTube the launch event in a YouTube

video. But you know, as I said, with what's been

going on with COVID, the events haven't
been happening as much lately.

They've been happening more, but that's
something that I hope to see more in the

coming months okay so here's some
campaign tips, just some top level things

I've learned over the years as we've done
lots and lots of brand campaigns.

As a brand, provide all the information
about the product, about the campaign

upfront. Nothing is worse than having all your

ducks in a row as a manager.

And then all of a sudden the brand goes,

oh wait, but we actually wanted a
different thing completely.

Oh, can she also say this?
I I forgot to mention that we wanted her

to say that it's already shot.

It's going to be too late.

So what I also would recommend is if you
decide to send a.

Three page summary about the product
because you know most brands are very

excited about any launch and they want to
give you all the information.

As managers, we have a protocol where we
always ask for what are the two to three

main talking points that you would die
not to have in the content.

So please send that over and we want to
make sure and we have to tell our clients

to make sure that they say those two to
three just so that we're no one's ever

disappointed and we can make sure that
even amidst 30 talking points that were

sent over at least the main ones are hit.

I always love to include a call to action

because it really helps, you know.

Click here, try it here.

As a brand, I would always make sure that
any content that I'm requesting from a

content creator includes that call to
action.

It's great to give information, but it
really, really sets the tone and actually

makes the viewer go and do whatever that
call to action is.

Or maybe it's go to an event.

Sign up here.

Do this giveaway.

There's lots of different call to

actions, but it's also a great way to to
have some analytics and metrics to to

define how well the campaign did.

And I know that's on the brand side, that

can be very important.

You might also want to send a mood board

just to give some ideas.

A lot of times content creators, they

love to get outside ideas and love to get
a mood board.

So say you're launching a red lipstick,
give some various amazing red lipstick

previous past content that you've had as
a brand or maybe.

Find some inspo.

But yeah, go ahead and send that over in

a mood board.

We'd love to get any extra inspo that we

can share with our clients.

Okay, contracts.

Wow, what a huge piece of my day just
reading contracts.

There's so many contracts in digital.

I mean, if you think about it, for

example, a celebrity, they might do 3
movies a year.

As a content creator, you might do.

50 deals a year.

Think about the volume of contracts I
used to negotiate.

For example, actor deals.

We'd have maybe two or three weeks to

turn an actor deal.

The movie wasn't getting shot till the

next year.
You know, in digital we have a 24 hour

turnaround at very global and that's
quite fast and that's because a lot of

times the campaigns from brands happen
very quickly and we don't want to

disappoint. On the flip side, if we're not able to

get the content that quickly, we'll be
very clear about it.

But contracts is very important.

It's where you define all the important

information about the deal.

You might have said, I had so many

conversations in that in an email, chain
but the contract is where the actual deal

will lie.

We're back to honey skin.

I wanted to point out just a couple
things that are very important in terms

of contracts as a brand.

You know, more is not more.

Have a contract I I like, I like using
Deal memo style like kind of like this.

Have a contract that's very clear, that's
not too long you know makes it easy for

the talent to read in fact.

Especially if you're working with smaller

talent who might not have availability
for legal, which everyone should have

legal. But sometimes when you're up and coming

you can't get a lawyer, you know, so have
a contract that's actually readable.

Let's start at the top.

Make sure that you're stating both of the

parties and the entities in which they're
entering into the contract.

For example, here it's Honey Skin LLC
Most talent, they have something called a

loan out, so it'll be like Jane Doe Inc
or something like that, that they'll be

entering into.
Make sure that your contract has the fee

and correctly written.

I've seen a contract that didn't even

have the fee in it said, OK So what are
we doing here if no one's getting paid

and you don't exactly know what's going
on?

You know?
So have the fee, have the payment terms,

make sure that you're saying when you're
even able to pay.

Another important thing is making sure
that the deliverables are clearly stated

here we're dealing with one Instagram
main feed post saying exactly what

they'll need to do in terms of that post.

And then the usage here is very important

here. We've delineated that the talent's going

to be uploading the Instagram photo, but
also the brand will be able to repost

that photo on their own social media.

There's lots of additional terms.

Maybe we'll have to ask Sophia to do a
whole different digital media contract

class, but.
Choice of law, California versus New

York, arbitration clauses,
indemnification, lots of other types of

details, but name things, usage,
exclusivity and fee, okay, so I didn't

touch an exclusivity.

This is a choice that you want to make

whether or not you want to pay as a
brand.

So we've covered usage, what you get to
do with the content.

We've covered the fee, what you're going
to pay.

Exclusivity has to deal with whether or
not.

You're going to let that talent promote
other similar products anytime soon.

So in terms of Excessivity as a brand,
you're going to need to decide whether or

not you want that talent to be able to
post for similar brands.

So for example, with toilet paper, say
you're Charmin, do you want that talent

after they promote Charlotte Charmin to
be able to promote?

Other types of toilet paper say you are a
brand like smart water.

Do you want that talent to be able to
promote Crystal Geyser?

So when you're asking for excessivity,
you need to decide whether or not you

want to pay for it.

Because if you're going to be asking for

this extra excessivity, most likely that
representative is going to ask you to pay

to take that talent out of that category.

So that's kind of a decision that you

need to make.

If I was a.

Company for skin care and I was launching
a serum.

I would probably specifically ask that
talent not to represent another serum or

or promote another serum for at least
another week or two.

I don't think that's unreasonable to ask.

You know, when you're being that

specific, asking them to be out of the
entire skin care category for a month

probably have to pay for that.

But that's kind of decision that you'll

have to make as a brand.

All right.

So we're getting towards the end of our
presentation here and here's a couple

tips for influencers.

You know, a lot of influencers these

days, they have their own brand and maybe
a lot of founders themselves have have

representatives, they have their own
social media.

For example, Sophia, she has an agent.

How to get the most out of your agent or

management as an influencer can be very
important on lots of different levels.

And so here's some tips that I think I
would love.

My talent to always remember very clearly
states to me what goals you have.

For example, if you want to launch a
podcast, if you would love to launch that

that cookbook by the end of the year, say
that out loud.

You know you can only achieve your goals
if you know what they are, so sharing

that with your team is very important.

We love to quarterly get lists of brands

that our clients love.

I want to know what's top of mind for our

clients, keep them updated.

For example, we just signed Kristin

Dominique and we had an onboarding
meeting and she is going to start doing

more vlogs.
So she's going to keep us updated with

how that's going communicate daily.

Don't ghost your management for for for

days on end.

You know they need to communicate with

you because honestly when you work with
us you're going to be working a lot.

So making sure that you're constantly
staying in the know with what your work

is. It's a fulltime job.

It's not a joke, you know.

So making sure you're staying in the know

with the people that you work with, which
is your management, have a reputation for

timeliness. You know it.

This is a business so constantly being
late isn't really acceptable and so

making sure that.

If you think you can make a timeline and

you set a deadline for yourself keeping
that deadline and being realistic.

If you don't think you can make a
deadline, being honest about it just

generally being nice to work with.

We only like to work with clients that

are cool people, you know?
It's like we get to choose we want to

work with daily so why not have those
people be enjoyable?

Last little tip for talent these days is
if you want to maximize on working with

brands. Create a content series.

My sister Stephanie soothing sister is an
amazing example of this.

She has a series called Sex Smarts in
which she talks about just the

normalization of women's issues.

She talks about tampons, she talks about

sex toys.
And guess what?

A lot of tampons and sex toy brands are
now reaching out and pretty much every

one of her sex smarts content series
YouTube videos are sponsored.

And why not?
Because they're helping to fund that

content and get that information out into
the world.

And so if you're truly interested in a
category and you want to work with

certain types of brands, create a series
around it.

And I guarantee you that that those brand
relationships will follow.

And as a brand, you will search out those
specialists who are creating content

around your special type of product.

So yeah, that's the end of the

presentation today and I hope everyone
enjoyed it.

Thank you so much, Sophia, for having me
and I hope to see everyone soon bye.