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Your book is set up and it's ready to go.
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As we start getting into promoting the
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book, the first thing I want you to think
about is the pre launch period.
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So this is before we start promoting in
earnest.
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You're going to 1st send out some copies
before you launch, so get your book set
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up inside of Amazon.
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Have a copy sent to you to make sure that
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it looks good in the physical copy.
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Then send out some physical copies,
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perhaps the clients that you've already
had.
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Send out some physical copies to bloggers
that you might know.
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If you've been on any podcasts, send out
some physical copies of your book to some
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of the podcasts that you've been on
previously, because you want to go back
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on those podcasts as you launch your
book.
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You're going to also before your launch.
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We're talking before the launch, often a
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month or more before the launch.
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You want to contact email lists that you
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already have a relationship with.
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You want to contact blogs that you
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already have a relationship with.
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Maybe you've done guest posts for the
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blogs before.
We have some other type of relationship
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with them.
Contact them in advance and see if they'd
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be willing to do something for the book
launch.
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For example, you're going to launch this
book On this date.
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Would they be willing to let you write a
guest post for the blog that can be
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released on that date?
Or perhaps a little bit after you will
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take one of the chapters from your book,
one of the strongest chapters that best
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fits their audience, and you'd love to
publish that as a guest post on their
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blog. All they have to do is just link over to
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the Amazon.
Sales page when it's up and it'll make
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sell copies of the book for you because
you get in front of the audience.
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Same thing with the email.
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List you'll have some type of content
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that you can do.
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For a podcaster, you use the podcast
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methods. You'll go through the podcast module to
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put together a presentation that includes
all of your stories along with the
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questions that.
That you'll give the podcaster that'll
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talk about the system inside the book so
that you can sell copies of your book and
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see we're contacting them a month or more
in advance.
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Because large blogs, podcasts, they often
have a long lead time before they
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publish. And I said a month in advance, you might
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be even better off contacting them three
months in advance because of the lead
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time. So now we're going to move forward.
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That's months in advance.
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Now we're getting ready.
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To launch your book, you want to make
sure to get the book up and published a
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few days before your official launch.
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That means a few days before you're going
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to email your list, a few days before any
of the podcasts will be released, a few
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days before you'll publish any posts
about it on your own blog, you want to
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check and make sure everything looks
good.
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Now you want to ask some of your clients,
some of your friends, some people that
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you know will appreciate the book.
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And see if they'll go over and purchase a
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copy of the book and then review it for
you.
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Reviews are so vital.
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They're a major element of making sales
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of your book.
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You can really say that good reviews are
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conversion magnets, not just for the book
itself, but as you build up those
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reviews, they become conversion magnets
for your other products and services that
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are selling off of Amazon as well.
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So it's very important try to get some
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reviews up if possible, for the main
launch day.
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At the same time, when you publish a
book, I recommend that you put a page
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inside your book when you ask for reviews
and you can link directly to where they
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can review a book.
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And here's just some basic text that you
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could use something like this.
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I need your help.
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I love that phrase.
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I used it as a subject line and email
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many times and it works extremely well
with email.
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I use it here as a.
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As the title of this page, I need your
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help as an author I rely on really just
like you to help me get the word out on
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Amazon. If you receive value from this book, then
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I'd like to ask you for a favor.
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Would you be kind enough to review this
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book on Amazon?
Click here to leave an Amazon review and
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it links over to the Amazon Review page.
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You need to log into your Amazon account
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to leave a review.
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Without reviews, it's difficult to get
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this important message out to others on
Amazon because their systems rely on
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positive reviews.
If you don't feel this book gave you the
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value we're looking for, could you please
email me at my email address and let me
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know why?
I appreciate any feedback.
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You leave your reviews and your feedback
help me reach others and share value that
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changes lives.
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And at this link here, you can actually
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set up a link that goes directly.
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Your reviews, for examle that link will
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go right here, making it very easy for
somebody to leave a review, a headline,
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any photos, and justice submit the review
very simply on Amazon.
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