Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 1 00:00:00,140 --> 00:00:01,860 When it comes to keyword research, 2 2 00:00:01,860 --> 00:00:04,760 one of the best places to start is to find out what keywords 3 3 00:00:04,760 --> 00:00:07,290 your website already appears for in Google. 4 4 00:00:07,290 --> 00:00:09,410 The beauty of this is these are keywords 5 5 00:00:09,410 --> 00:00:12,470 that Google already deemed relevant to your website. 6 6 00:00:12,470 --> 00:00:15,510 So all we need to do is find out what these keywords are 7 7 00:00:15,510 --> 00:00:17,240 and then further optimize our website 8 8 00:00:17,240 --> 00:00:20,340 a little bit better for these specific keywords. 9 9 00:00:20,340 --> 00:00:22,710 Once you do this, you can expect to see your website, 10 10 00:00:22,710 --> 00:00:24,540 jump up higher in Google. 11 11 00:00:24,540 --> 00:00:27,010 We've had client sites jump from page nine, 12 12 00:00:27,010 --> 00:00:28,670 all the way up to page one, 13 13 00:00:28,670 --> 00:00:30,960 just by optimizing the site for keywords 14 14 00:00:30,960 --> 00:00:32,550 that they didn't even know they had paid for it 15 15 00:00:32,550 --> 00:00:33,790 in the first place. 16 16 00:00:33,790 --> 00:00:35,570 To do this, you're going to need access 17 17 00:00:35,570 --> 00:00:38,070 to an SEO software called SEMrush. 18 18 00:00:38,070 --> 00:00:40,010 If you're not sure what S-E-M rush is? 19 19 00:00:40,010 --> 00:00:42,280 It's an SEO tool, which is super powerful 20 20 00:00:42,280 --> 00:00:43,980 and provides you with tons of information 21 21 00:00:43,980 --> 00:00:45,300 that you can action upon 22 22 00:00:45,300 --> 00:00:47,910 to further increase the visibility of your website. 23 23 00:00:47,910 --> 00:00:50,610 There are a few other options when it comes to SEO tools, 24 24 00:00:50,610 --> 00:00:53,700 such as Majestic, which is used for checking backlinks. 25 25 00:00:53,700 --> 00:00:56,680 However, Majestic has no feature for keyword research, 26 26 00:00:56,680 --> 00:00:58,330 meaning that if you use that tool, 27 27 00:00:58,330 --> 00:00:59,510 you'd have to get another tool 28 28 00:00:59,510 --> 00:01:01,550 to carry out the keyword research element. 29 29 00:01:01,550 --> 00:01:04,430 Whereas with SEMrush, it has all of the features built in. 30 30 00:01:04,430 --> 00:01:06,080 So instead of having five different tools 31 31 00:01:06,080 --> 00:01:07,790 to carry out five different tasks, 32 32 00:01:07,790 --> 00:01:09,450 you can literally just use one tool 33 33 00:01:09,450 --> 00:01:12,550 to do everything you need to do when it comes to SEO. 34 34 00:01:12,550 --> 00:01:13,980 SEO is quite complex. 35 35 00:01:13,980 --> 00:01:15,920 The more information and data you have, 36 36 00:01:15,920 --> 00:01:18,010 the better decisions you'll be able to make, 37 37 00:01:18,010 --> 00:01:20,550 thus increasing the likelihood of you succeeding. 38 38 00:01:20,550 --> 00:01:22,360 Simply put in this day and age, 39 39 00:01:22,360 --> 00:01:25,560 it's no longer viable to carry out an effective SEO campaign 40 40 00:01:25,560 --> 00:01:27,410 without using any tools. 41 41 00:01:27,410 --> 00:01:29,750 Reason being, is because you won't have any data 42 42 00:01:29,750 --> 00:01:31,370 to base your decisions on. 43 43 00:01:31,370 --> 00:01:33,900 A lack of data equals poor decision-making, 44 44 00:01:33,900 --> 00:01:35,320 which you want to avoid at all costs, 45 45 00:01:35,320 --> 00:01:37,490 when it comes to carrying out SEO. 46 46 00:01:37,490 --> 00:01:39,140 SEMrush is a paid software 47 47 00:01:39,140 --> 00:01:42,200 and the price it starts from $100 per month. 48 48 00:01:42,200 --> 00:01:45,320 However, as ClickSlice is a heavy user of the tool 49 49 00:01:45,320 --> 00:01:46,720 we've been in touch with SEMrush, 50 50 00:01:46,720 --> 00:01:49,460 and I'm delighted to announce that we've managed to secure 51 51 00:01:49,460 --> 00:01:52,180 a free 14 day trial exclusively 52 52 00:01:52,180 --> 00:01:54,940 for members of our courses, which is you. 53 53 00:01:54,940 --> 00:01:56,710 Typically SEMrush provide new users 54 54 00:01:56,710 --> 00:01:58,360 with a free seven day trial, 55 55 00:01:58,360 --> 00:01:59,850 but we pushed them a little bit harder 56 56 00:01:59,850 --> 00:02:02,810 to ensure we got the best for learners of this course. 57 57 00:02:02,810 --> 00:02:05,480 To take advantage of this free 14 day trial, 58 58 00:02:05,480 --> 00:02:07,760 you simply need to click the link in the description 59 59 00:02:07,760 --> 00:02:10,360 under the resources that will then take you to this page 60 60 00:02:10,360 --> 00:02:12,940 where you can sign up and get full access. 61 61 00:02:12,940 --> 00:02:15,090 line:15% If you use our link to make a purchase, 62 62 00:02:15,090 --> 00:02:18,300 line:15% and you continue to use a software after the free 14 days, 63 63 00:02:18,300 --> 00:02:19,970 line:15% then we will receive a commission 64 64 00:02:19,970 --> 00:02:22,010 line:15% at no additional cost to you. 65 65 00:02:22,010 --> 00:02:23,710 line:15% So that helps us out too. 66 66 00:02:23,710 --> 00:02:26,820 And to confirm 14 days is more than enough time 67 67 00:02:26,820 --> 00:02:28,350 to action upon everything, 68 68 00:02:28,350 --> 00:02:30,520 which you're about to learn in this course. 69 69 00:02:30,520 --> 00:02:33,320 If you do have any doubts, then what I recommend you do 70 70 00:02:33,320 --> 00:02:35,600 is you watch the course from start to finish, 71 71 00:02:35,600 --> 00:02:38,080 and then at the end of the course sign up to SEMrush 72 72 00:02:38,080 --> 00:02:40,370 and start your 14 day trial then. 73 73 00:02:40,370 --> 00:02:42,630 So once you have access to SEMrush, 74 74 00:02:42,630 --> 00:02:45,190 what you want to do is insert your website URL 75 75 00:02:45,190 --> 00:02:47,740 in the main search where you see at the top. 76 76 00:02:47,740 --> 00:02:49,750 So for the purpose of this training video, 77 77 00:02:49,750 --> 00:02:52,410 I'm going to be using yogamatters.com 78 78 00:02:52,410 --> 00:02:54,990 To confirm this is just a website I found on Google 79 79 00:02:54,990 --> 00:02:58,270 by typing in yoga mat, they were simply on page one. 80 80 00:02:58,270 --> 00:02:59,490 I do not own website. 81 81 00:02:59,490 --> 00:03:02,200 I have no affiliation with this website whatsoever. 82 82 00:03:02,200 --> 00:03:03,810 I'm just simply using it for the purpose 83 83 00:03:03,810 --> 00:03:05,220 of this training course. 84 84 00:03:05,220 --> 00:03:08,390 So let's go ahead and get Yoga Matters URL, 85 85 00:03:08,390 --> 00:03:13,020 go over to SEMrush paste in the URL and then click search. 86 86 00:03:13,020 --> 00:03:14,180 And what this is going to do, 87 87 00:03:14,180 --> 00:03:16,020 it is going to show us all of the keywords 88 88 00:03:16,020 --> 00:03:17,610 that this website appears for. 89 89 00:03:17,610 --> 00:03:18,670 So once that's loaded, 90 90 00:03:18,670 --> 00:03:19,930 you can see we've got quite a bit 91 91 00:03:19,930 --> 00:03:21,600 of information in front of us, 92 92 00:03:21,600 --> 00:03:23,610 do not be overwhelmed as I'm going to go through 93 93 00:03:23,610 --> 00:03:26,270 all of these sections later on in the course. 94 94 00:03:26,270 --> 00:03:28,700 But what we want to do for the purpose of this video 95 95 00:03:28,700 --> 00:03:31,540 is scroll down to where it says organic research, 96 96 00:03:31,540 --> 00:03:33,500 and then under organic research, 97 97 00:03:33,500 --> 00:03:36,010 you can see it says top organic keywords. 98 98 00:03:36,010 --> 00:03:37,300 So these are all the keywords 99 99 00:03:37,300 --> 00:03:39,730 that this website appears for in Google. 100 100 00:03:39,730 --> 00:03:44,200 As you can see, there is 9,277 different keywords 101 101 00:03:44,200 --> 00:03:46,490 that this website ranks for in Google. 102 102 00:03:46,490 --> 00:03:49,130 Now that is a lot of keyword ideas. 103 103 00:03:49,130 --> 00:03:50,390 So as you can see already, 104 104 00:03:50,390 --> 00:03:52,200 this tool is extremely powerful 105 105 00:03:52,200 --> 00:03:53,890 and will literally let you know all the keywords 106 106 00:03:53,890 --> 00:03:56,520 you appear for in just a few seconds. 107 107 00:03:56,520 --> 00:03:58,430 So to take a look at all of these keywords, 108 108 00:03:58,430 --> 00:04:01,440 what we need to do is click view details right here. 109 109 00:04:01,440 --> 00:04:03,780 And then this is going to open a page where we can see tons 110 110 00:04:03,780 --> 00:04:05,560 of information about these keywords, 111 111 00:04:05,560 --> 00:04:07,650 such as the actual keyword. 112 112 00:04:07,650 --> 00:04:08,660 We can see their position, 113 113 00:04:08,660 --> 00:04:11,430 this website is in Google for this keyword. 114 114 00:04:11,430 --> 00:04:12,970 We can also look at the volume. 115 115 00:04:12,970 --> 00:04:14,980 So the volume is the amount of times 116 116 00:04:14,980 --> 00:04:18,710 this keyword gets searched for every single month in Google. 117 117 00:04:18,710 --> 00:04:21,450 We can also see the URL which ranks in Google 118 118 00:04:21,450 --> 00:04:23,550 for this particular keyword as well. 119 119 00:04:23,550 --> 00:04:25,670 So this is all very handy to know. 120 120 00:04:25,670 --> 00:04:26,900 If we scroll down the page, 121 121 00:04:26,900 --> 00:04:29,090 we can have a look at all of the keywords. 122 122 00:04:29,090 --> 00:04:30,930 You can see, we have tons of keyword ideas, 123 123 00:04:30,930 --> 00:04:33,500 such as best yoga books for beginners, 124 124 00:04:33,500 --> 00:04:36,400 we're currently in position one for that keyword. 125 125 00:04:36,400 --> 00:04:38,470 We've got what is hot yoga? 126 126 00:04:38,470 --> 00:04:42,460 We have yoga poses for kids currently in position 14. 127 127 00:04:42,460 --> 00:04:45,160 And this is a URL that appears for that keywords. 128 128 00:04:45,160 --> 00:04:47,410 So as you can see, you can really go for the data 129 129 00:04:47,410 --> 00:04:48,650 and start to see which keywords 130 130 00:04:48,650 --> 00:04:50,400 that you're not on page one for, 131 131 00:04:50,400 --> 00:04:52,940 and then further optimize your site a little bit better 132 132 00:04:52,940 --> 00:04:55,850 to ensure you get onto page one for those keywords. 133 133 00:04:55,850 --> 00:04:57,150 So a little trick you can do 134 134 00:04:57,150 --> 00:04:59,820 is you can go to the top of this page 135 135 00:04:59,820 --> 00:05:02,970 and actually go over to here where it says positions. 136 136 00:05:02,970 --> 00:05:06,300 And then you can tell SEMrush to only show you the keywords 137 137 00:05:06,300 --> 00:05:09,600 that you're in position between 11 and 24. 138 138 00:05:09,600 --> 00:05:10,720 As these are all the keywords 139 139 00:05:10,720 --> 00:05:12,810 that you're going to be on page 24. 140 140 00:05:12,810 --> 00:05:15,010 And as you can see, we're currently on page two 141 141 00:05:15,010 --> 00:05:20,010 for over 1000 different keywords, 1025 to be precise. 142 142 00:05:20,180 --> 00:05:22,990 So instead of reviewing all these keywords of in SEMrush, 143 143 00:05:22,990 --> 00:05:25,610 what you can actually do is click the export button, 144 144 00:05:25,610 --> 00:05:28,950 download all of this in either an Excel or a CSV file, 145 145 00:05:28,950 --> 00:05:31,540 and then review the information way more easier. 146 146 00:05:31,540 --> 00:05:34,500 So let's go ahead for a CSV file. 147 147 00:05:34,500 --> 00:05:37,930 And once downloaded is going to look something like this 148 148 00:05:37,930 --> 00:05:40,010 is quite a lot of information to take in, 149 149 00:05:40,010 --> 00:05:41,060 but don't worry about it 150 150 00:05:41,060 --> 00:05:42,610 as we don't need a lot of the columns 151 151 00:05:42,610 --> 00:05:43,730 you're seeing at present. 152 152 00:05:43,730 --> 00:05:46,240 All we need to know is the keyword 153 153 00:05:46,240 --> 00:05:49,060 and the position we are in Google for that keyword, 154 154 00:05:49,060 --> 00:05:50,380 along with the search volume 155 155 00:05:50,380 --> 00:05:52,380 and the URL which appears in Google. 156 156 00:05:52,380 --> 00:05:55,160 So let's go ahead and delete all these other columns 157 157 00:05:55,160 --> 00:05:57,760 as we don't actually need these columns. 158 158 00:05:57,760 --> 00:06:00,860 We don't need the CPC, so that can go. 159 159 00:06:00,860 --> 00:06:03,150 Keyword difficulty let's get rid of that. 160 160 00:06:03,150 --> 00:06:05,350 I haven't found the SEMrush keyword difficulty 161 161 00:06:05,350 --> 00:06:06,780 to actually be that accurate. 162 162 00:06:06,780 --> 00:06:07,790 So don't worry about that, 163 163 00:06:07,790 --> 00:06:09,670 as I'm going to show you in a separate video, 164 164 00:06:09,670 --> 00:06:12,110 how we can determine keyword difficulty. 165 165 00:06:12,110 --> 00:06:14,080 Let's also get rid of previous position 166 166 00:06:14,080 --> 00:06:15,680 that's not that important. 167 167 00:06:15,680 --> 00:06:18,700 And then let's go ahead and bold these top columns 168 168 00:06:18,700 --> 00:06:21,930 and then just expand them so we can see all the information. 169 169 00:06:21,930 --> 00:06:23,520 So as you can see, we can now see 170 170 00:06:23,520 --> 00:06:26,230 all the keywords our website appears were on page two. 171 171 00:06:26,230 --> 00:06:29,590 What position we are in exactly for those keywords, 172 172 00:06:29,590 --> 00:06:31,900 the amount of times all those keywords get searched 173 173 00:06:31,900 --> 00:06:33,550 for every single month in Google. 174 174 00:06:33,550 --> 00:06:35,650 And the URL which is appearing in Google 175 175 00:06:35,650 --> 00:06:37,120 for that specific keyword. 176 176 00:06:37,120 --> 00:06:38,970 Now it's good to note that all the keywords 177 177 00:06:38,970 --> 00:06:40,210 we're looking at right now 178 178 00:06:40,210 --> 00:06:43,060 are all the keywords across our whole domain. 179 179 00:06:43,060 --> 00:06:44,810 If we wanted to find out what keywords 180 180 00:06:44,810 --> 00:06:47,090 a specific URL ranks were in Google, 181 181 00:06:47,090 --> 00:06:49,820 then what we need to do is take a specific URL 182 182 00:06:49,820 --> 00:06:52,100 and then search for that within SEMrush. 183 183 00:06:52,100 --> 00:06:54,960 So let's go ahead and go over to mats and bags 184 184 00:06:54,960 --> 00:06:58,700 and let's simply go for the yoga mat towel bag, for example. 185 185 00:06:58,700 --> 00:07:02,990 So let's take this URL and then let's go over to SEMrush 186 186 00:07:02,990 --> 00:07:05,940 and insert that URL and then click search. 187 187 00:07:05,940 --> 00:07:06,900 And as you can see, 188 188 00:07:06,900 --> 00:07:10,000 this URL appears for one keyword in Google. 189 189 00:07:10,000 --> 00:07:11,950 Now the reason why we're seeing one keyword 190 190 00:07:11,950 --> 00:07:13,700 and not any more than one keywords 191 191 00:07:13,700 --> 00:07:16,230 is because we still have our filter applied. 192 192 00:07:16,230 --> 00:07:17,920 So what I'm going to do is go up here 193 193 00:07:17,920 --> 00:07:19,510 and click clear filter. 194 194 00:07:19,510 --> 00:07:21,340 And now this is going to show us all the keywords 195 195 00:07:21,340 --> 00:07:23,290 that this URL appears for. 196 196 00:07:23,290 --> 00:07:26,980 So in total, this URL appears for five different keywords. 197 197 00:07:26,980 --> 00:07:29,980 And as you can imagine, they are all to do with yoga mats 198 198 00:07:29,980 --> 00:07:31,920 as that is what the URL is about. 199 199 00:07:31,920 --> 00:07:33,950 So this is how you'd find out what keywords 200 200 00:07:33,950 --> 00:07:36,750 a specific URL ranks for in Google. 201 201 00:07:36,750 --> 00:07:38,450 In this video, we use SEMrush 202 202 00:07:38,450 --> 00:07:40,450 to carry out the keyword research, 203 203 00:07:40,450 --> 00:07:42,960 which obviously has a seven day free trial. 204 204 00:07:42,960 --> 00:07:44,900 However, after those seven days, 205 205 00:07:44,900 --> 00:07:46,410 if you're running on a tight budget 206 206 00:07:46,410 --> 00:07:48,070 and would like to use a free application 207 207 00:07:48,070 --> 00:07:49,410 for keyword research, 208 208 00:07:49,410 --> 00:07:52,030 then you'll be pleased to know that I made a separate video, 209 209 00:07:52,030 --> 00:07:54,350 which shows you how to carry out keyword research 210 210 00:07:54,350 --> 00:07:56,300 using a completely free tool. 211 211 00:07:56,300 --> 00:07:58,800 This free tool is not as powerful as SEMrush 212 212 00:07:58,800 --> 00:08:00,160 as it's obviously free. 213 213 00:08:00,160 --> 00:08:01,900 However, it still gives you plenty 214 214 00:08:01,900 --> 00:08:04,200 and plenty of keyword ideas you can use. 215 215 00:08:04,200 --> 00:08:06,770 And it's a great tool for those who don't have much capital 216 216 00:08:06,770 --> 00:08:09,040 or are potentially just starting out. 217 217 00:08:09,040 --> 00:08:10,830 This separate video I'm referring to 218 218 00:08:10,830 --> 00:08:12,353 is the one coming up next. 19366