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Hello everyone and welcome back to the 30
day summit.
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My name is Bailey Richard and this is my
Part 2 interview with James P Friel, who
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is going to now be walking us through one
of his incredible funnels.
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So James, why don't you take it away?
Hey, Bailey.
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All right.
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So here we go.
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So like we said in the earlier interview
that the high ticket funnel is it's
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really simple and this one is a little
bit more elaborate than the one that I
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described that people should.
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Set up in their first 30 days but it's
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not really that all that complicated.
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And so this landing page is as you guys
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can see it really basic, right.
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And this is you know this is built in
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click funnels.
You know this page probably took 15
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minutes to build and so there's a couple
different elements that I want to draw
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people's attention to here.
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So this is a lead magnet download and
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this the reason that we have this is
because.
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You wanna run some cold Facebook traffic
to this and get people to raise their
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hands and say that they're interested in,
you know, figuring out how to solve the
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type of problem that I know how to help
them solve, which is growing and scaling
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their business.
And so you'll notice a couple things on
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this page.
There's you know what is the thing it's
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free CHEAT SHEET download.
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And two, we've got a great headline how
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to quickly turn your executive assistant
into an operations Rockstar to help you
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scale your business and then also
qualifying that this strategy.
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Works in virtually all six and seven
figure businesses, right?
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So there's nothing like all that
complicated about this page.
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And we send cold Facebook traffic to this
page and if they, you know, click
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download now.
Umm, you know, that's basically it.
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And they get the, you know, the center of
their name and email address and move on
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to on to the next page.
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So the next page is this one.
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And so this is the landing page.
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And here we've got again, you know, just
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an attention grabbing thing and then
another headline.
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You know how to transform your business
and from a time sucking vampire into an
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income generating machine that
practically runs without you.
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And this here is.
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This is about a 14 minute video, I think.
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Yeah, probably about 1314 minutes.
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And it's really just talking about the
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common problems that a lot of
entrepreneurs have after they start
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growing in, you know, getting sales in
their business.
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And so for you guys who are developing
out, you know, your funnel at first, you
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know, my recommendation is just take your
case study video with your Keystone
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client and put that here on this page.
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But eventually you might want to
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experiment with other things and so
that's what we did here.
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And basically this video, you know, adds
a bunch of value and then gives them the
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opportunity to fill out an application.
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So as I talked about before, we've got
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the opportunity for them to apply for a
discovery session.
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And you know, this one happens to be 4
pages.
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But again, this is all built in click
funnels.
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This is, this is simply a form that's
embedded here on this page, you know, the
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videos embedded like all that stuff.
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And then below that page we've got you
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know. Some testimonials and some social proof
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and things like that.
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And then after people submit their
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application you know then they're taking
taken to a page that gives them the
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opportunity to schedule a time on one of
my sales per people's calendar or they
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could call in if they want to you know
move even faster and then they just
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schedule a session and that's what
happens.
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So it goes from lead magnet and this
we're running our cold Facebook traffic
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to this page where we have the.
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Call to action to get them to default to
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form for the for the session and then to
this page here.
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So just to give people some numbers on
this page here, this lead magnet page.
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We've consistently been running traffic
to this for a really long time now.
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And I think at first glance you're like
man this page is really boring.
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I actually got this idea from somebody's
a really good marketer named Alex Becker
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and he's just like the uglier the better
and so this page is consistently.
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About 50 % opt in off of completely cold
traffic and then when people get to this
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page, approximately 30 % of those people
will start filling out the application
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and then about a third of them will
automatically go ahead and schedule a
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time. So put that in costs on this page.
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Our costs are generally around 5$ to get
a lead and then you know, so if we're you
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know getting.
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About 10 % of those people ish to fill
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out the application.
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Then our cost per application is you know
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about 50 bucks, which is very good,
especially if you're selling a high
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ticket program.
And so that's, Umm, it's a super simple
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funnel. I wish, I wish I had more glitz and
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glamour to share on this, but that's the
whole idea behind a high ticket funnel,
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especially one that's sort of paired with
a really simple lead magnet is that there
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doesn't have to be a lot of work going
into the design or anything else.
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The most important things on this or just
that, you know, you really understand
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your market, you understand who you're
selling to so that you can call them out
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and then you can add a ton of value to
them on this page and give them a really
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good reason justification for filling out
that application form.
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Ok. I have a question.
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So you mentioned on this page we're
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staring at right now that people could
drop in the case study video and then you
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know test potentially other videos in the
future.
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Are there any other things in this funnel
that you split test whether it could be
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something simple like a headline or maybe
even the structure of the funnel, you
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know, application first versus scheduling
a call first or something like that?
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Yeah so one of the things that we're
actually split testing right now is we've
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moved this page sort of out of the funnel
for the time being and now.
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A new page has a quick what we're calling
a bridge video.
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And the bridge video is simply something
that says, hey, you know, thanks so much
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for downloading the CHEAT SHEET.
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You know you're going to get a ton of
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value from.
It's going to help you with XY and Z.
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And I've actually put together a bonus
training that you guys can take.
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And if you're interested in taking that
training, click the button below and go
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to the training.
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And so the training is actually my auto
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webinar and people can go and watch the
auto webinar straight through this funnel
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without registry.
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Registering or re opting in and that's
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one of the things that we're testing
right now and it appears to be working
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really well.
We're actually getting 50 % of the people
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who hit this page to go and watch the
webinar and then we're getting, we're
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getting a good a good view rate on the
webinar and we're getting about 10 % of
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the people who finish watching the
webinar to fill out applications.
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So that's something else that we're
doing.
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It's a little bit more advanced, but I
would definitely encourage you guys to
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test and try.
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Different things that you know and even
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when you have something that's working,
there's no reason to stop split testing
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and optimizing, because you might always
find something that works even better.
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Definitely I'm curious I'm not sure if
you might know these statistics or not
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but on the skip the line the third page
on this funnel when it when it comes to
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people who are scheduling those calls
with you are people who schedule the call
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on this page more likely to actually end
up working with you and take you up on
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your paid offer versus people that don't.
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I'm just kind of curious about that yeah
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I think they are you know it's one of
these things where if the person.
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If you know when they fill out the
application form, if they seem like
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they're a good fit, we're going to follow
up with them regardless.
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But I definitely think that there is a
little bit of an edge from the people who
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decide to schedule a time because it's
just another micro commitment that
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they're making to saying, hey, I really
want to move forward and figure out what
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this is all about.
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So I definitely think that the balance
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tilts in the favor of more paid customers
are coming from people who schedule, but
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definitely not to the point where.
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We don't worry about the other people.
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It's just that it gives us a certain a
sense of where that person's head is at
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and that they're making another
commitment to go further down the line.
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See, that's interesting to me because I
wasn't sure if that was going to be your
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response or you might have also said that
because this is such a simple funnel and
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it only has a few steps, you get a lot of
people scheduling calls that might not
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necessarily be as serious.
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They maybe were just kind of scheduling
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the call because it was offered to them,
but then not necessarily following
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through. So it's great to hear that micro
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commitment is actually what helps them
get to the final stage yeah and I and I
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will add that micro commitment is not
enough on its own and our experience.
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At first we were having some challenges
with show up rates for people who did
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schedule those calls and because of the
simplicity and everything like that.
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And so you know somebody from my team got
basically just super militant about
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following up with everybody who you know,
who scheduled the call and we have you
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know all the typical automatic automated
notifications and like text notifications
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like all that stuff that you would
expect, but the personal touch from hey
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we noticed that you scheduled a call, you
know, it's coming up next Wednesday or
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tomorrow or whenever it is.
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You know it's really important that you
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be on the call and everything as a, you
know, personal email and a phone call
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from somebody real that really helped our
show up rates significantly and we've
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also gotten to the point where.
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If somebody doesn't Umm, you know respond
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back and actually confirm that they're
going to be there within, I think it's
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within 24 hours, it could be 48 Now we
proactively cancel the call.
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We won't even keep the calendar blocked
for that person.
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And so there's definitely some sales
pipeline type management that has to take
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place after people initiate contact
through this because some people will
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like even forget that they did this.
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And you know, everybody's busy.
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And so I think being really aggressive
after the person fills out the
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application, after they schedule the call
is really what helps take things to the
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next level fantastic yes, that's
something that I was thinking.
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Just looking at your calendar here, it
seems like you're taking calls on
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Wednesdays and Fridays.
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So you know, there could potentially be
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you know, a week or depending on how
blocked you are, maybe more before they
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would actually get to finish that call.
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So I can definitely appreciate those
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necessary steps in the pipeline to making
sure they show up yeah yeah, exactly.
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I'm curious also about the very first
step in the funnel, the free CHEAT SHEET.
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Just I'm wondering if there was a reason
why you went with that particular form of
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opt in as opposed to any other type of
PDF like an ebook or something or maybe
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even something else.
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You know, you said you were testing the
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potential webinar, you know, why was it a
good idea to have a PDF opt in rather
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than opt in for this training or
something like that?
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00:11:17,070 --> 00:11:21,100
Yeah, so we have both, you know, we've
got multiple.
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Tunnels running simultaneously that all
sort of stack on top of each other.
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This was this was the first one that I
had a lot of success with and that's why,
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you know I wanted to show this one and
the and the download is you know it's so
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simple. It's a single page PDF and it's really
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good but it's simple nonetheless.
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And it adds, you know, a ton of value and
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it you know took me an afternoon to
create the PDF and then I had the
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00:11:46,460 --> 00:11:52,390
designer make it look good and everything
like that but Umm, you know i'm just I'm
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just a very practical person and I like
to find the you know the shortest path
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from point A to point B and once we got
this up you know it started you know
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converting it you know 50 sometimes even
60 % to cold traffic and it was easier
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00:12:09,290 --> 00:12:14,860
for me to be able to build my list and
just get people to fill out the
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application after I you know shared some
extra value with them in this PDF.
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00:12:19,270 --> 00:12:23,830
So right now you know if somebody comes
through here and they download it.
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00:12:23,840 --> 00:12:25,450
And they don't take the free training.
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We, you know, we retarget them through
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ads and we retarget them through email to
take them to.
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You know, I think we have 4 total funnels
running simultaneously to all lead to an
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00:12:36,720 --> 00:12:41,570
application process now, but this is the
simplest point of entry from my opinion,
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I think it's the easiest to get going
fantastic james, this has been great.
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Is there anything else that you'd like to
share with us about this funnel?
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00:12:50,330 --> 00:12:51,280
No, I don't think so.
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00:12:51,290 --> 00:12:52,960
I mean i think it's just important that
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00:12:52,970 --> 00:12:56,870
people don't overthink this whole
process, right.
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00:12:56,910 --> 00:13:01,180
You're, you know, there's a lot of
funnels, right, like so i have a couple
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00:13:01,190 --> 00:13:05,960
ecommerce companies as well and those
things are in some regards from a funnel
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00:13:05,970 --> 00:13:09,260
perspective more challenging because
you're trying to get people to take out
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00:13:09,270 --> 00:13:14,100
their wallets and buy something right
there without having any conversation or
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00:13:14,110 --> 00:13:16,630
more. Context or anything like that.
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00:13:16,640 --> 00:13:21,370
And so you got to remember with a high
ticket funnel, the thing that you're
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00:13:21,380 --> 00:13:26,510
trying to do is position what you do to
show people that you know how to do it,
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00:13:26,520 --> 00:13:29,690
get share social proof for it and just
get them to raise their hand and say,
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hey, they're interested in and
potentially becoming that next case
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study. And so with that in mind, it doesn't have
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00:13:37,660 --> 00:13:38,780
to be all that complicated.
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00:13:38,900 --> 00:13:40,490
And so I would encourage people to keep
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it simple and just stay focused on adding
some value.
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Sharing social proof and getting people
to raise their hands so that they can get
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on the phone and.
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Start working with you fantastic james,
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thank you so much for walking us through
this funnel in this part of the interview
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and for delivering all the value on the
first part of the interview and the
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summit as well.
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We really appreciate it.
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00:14:00,610 --> 00:14:01,660
So thanks so much.
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Absolutely happy to do it.
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Thank you.
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