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Alright, so the third funnel type is a
product launch funnel.
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Now a product launch funnel was made
famous by my friend Jeff Walker and Jeff
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Walker, he actually when we
launchedthe.com
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Secrets book initially he won the
affiliate contest and I gave away a
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Ferrari that I'd won in another affiliate
contest and he won it.
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So Jeff is a really smart guy and he's
kind, he's pioneered this.
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It's been used by so many people.
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It's not my personal favorite funnel type
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just because I love webinar so well.
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But people who like product launches,
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they kill it and I've done a bunch of as
well kind of.
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You guys the process because it is really
powerful funnel type.
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So number one, here's the funnel
structure.
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This is the framework of what a product
launch funnel looks like.
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Ok. The very first page is a free
workshop where you get someone's email
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address OK.
The lead magnet is this workshop OK, they
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opt in.
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Then there's a video number one.
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There's a video people leave comments
down below, and then a couple days later
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that video with comment people comment
down below.
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A couple days later, video three, they
come down below and a couple days later
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get Video 4 where they make an offer.
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And then takes them to an order form.
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And then they buy the product.
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Ok. So that's what the product launch
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funnel looks like.
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Jeff Walker calls this a sideways sales
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letter, which is kind of interesting.
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So he says basically typically most
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people this long form sales that are
selling it, he's like I'm tipping the
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cells that are on the side boom and the
video number one is me teaching the very
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first part of my sales letter.
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Video two is the second part of the sales
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letter. Video three would be the third part in
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video. Four is the fourth part OK.
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So it's extending this consumption of
this training, slash selling over a
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period of time?
Ok, it might be each day they get a new
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video. Prizes every three days, every five days.
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Give new video, but that's kind of how
it's how it's structured and how it's set
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up. Ok, so let me show how this works.
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So page number one is your lead magnet.
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You're giving away free workshop.
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Ok, so hey, opt in here and give you free
workshop.
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How to build your funnels quickly,
wherever it might be, right?
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So that's video number one.
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They put their name and email address in
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and then boom, now it unlocks the.
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