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Everybody's Russell Brunson welcome back
to session number four of our new
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phonology master class, the new.
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Art and science, of funnel building.
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Hope you have enjoyed all the sessions so
far, so as you know, we started.
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Out session number.
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One talking about secret formula and hook
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story offer session two, we talked.
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About the.
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Value ladder and then.
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Session 3.
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That we just recently completed, we
talked about the bottom tier of the value
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ladder, lead funnels and how to get
people into your to get into join your
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list, how to get them to become leads and
how we use.
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The three types lead funnels to.
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Get people.
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And grab, them, and start sending up to
the next phase of the value ladder.
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So right now, we're going to start moving
up.
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To this.
Phase this.
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Whole presentation is about.
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This second.
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Phase of the value ladder and.
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I like to.
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Call these type of funnels unboxing
funnels.
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And the reason why is 2 years ago we were
working.
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On a presentation for funnel hacking live
and I was looking at all types of funnels
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and just.
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Trying to figure how do.
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We simplify this process and this concept
for people.
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There's a bunch of different things and
as.
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I was.
Sitting there, I had this idea.
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I was like, wait a minute, these are like
unboxing.
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And it gave me this huge light bulb in my
head and I'm hoping that you guys see
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this will give you the light bulb as well
and hope you understand like why we call
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these things unboxing funnels, like how
they fit into the whole grand.
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Scheme of everything we're.
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Doing so.
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Come back here.
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Again, here's the.
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Value ladder.
All the funnels.
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We're talking about, so we.
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Did lead funnels earlier and right now
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we're. Going into unboxing funnels.
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Inside here, this three core funnels
we're talking about.
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One are.
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Book funnels this is.
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Mostly for like.
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Information type.
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Businesses number two is cart funnels
which are more for ecommerce type.
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Businesses number three are challenge,
funnels, which work.
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There are all types of businesses, which
is cool.
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Ok, so this is.
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Where the.
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Concept of unboxing comes from.
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So on day number one, we talked about
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Hook story offer, right?
I spent a lot.
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Of time talking about how one of your
guys.
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Me flip this if I keep talking.
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Have one of the most important.
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Things you can.
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Be doing?
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In your.
Business is.
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Building up an.
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Inventory of products you can start,
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bundling, together to make offers, right?
So we talked about like having this whole
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thing and potential.
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Products, right?
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And so now their team, OK what?
What else could we offer people like?
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Oh, we.
Could do what if we.
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Did this and we got.
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What if we did this and like making this
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list of as?
Many different ideas of.
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Different products that you could create
to help serve your dream.
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Customer, right? They could help give.
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Them the AHA they need or the big.
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Change or whatever the thing might be
right and this.
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Has many different this is possible, and,
remember I talked about when I did it, I
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was like, OK, we could.
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What if we give?
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Him a.
Book about this what if we give him an
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MP?
Three player what if I interviewed 5
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people about this?
And what if I had a fight in my house and
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make sort of listing out all?
The potential things we could do.
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Tell them to get the result right.
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So you.
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Followed session one, you should have
this or should know at least how to do
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this crazy potential product.
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And then I said from there what we're
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going to do.
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Is going to make an.
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Offer slide right, so here's your.
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Offer and.
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From that's.
Ok, if somebody buys.
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This offer from me.
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I'm going to take this.
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Component and this is gonna.
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Be the first thing they get right, and
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then from.
Here I'm like, oh this will be the second
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component and this will be the thing over
here.
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And then here is going to be the third.
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Component and then the fourth component
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and. There's all.
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These different.
Things right? And this becomes, the,
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actual offer.
You're the.
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Total value of this.
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Equals whatever, right?
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So this.
Is this?
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Is the sack slide right we've talked a
lot about stack slides.
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That's where it comes.
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From here's my.
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Inventory of all potential.
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Things I.
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Could create.
From there, I'm going to take some.
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Things this.
Becomes my offer now.
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On the.
Lead funnel.
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One we talked about in the last session.
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Literally you could go and say OK, this
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one right here,
This part of the offer.
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This could be the lead magnet.
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I'm gonna give away my lead funnel,
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right?
So this could be your lead.
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Magnet, right, right, so that's.
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Kind of from yesterday's.
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From today's.
We're coming. We're coming through and
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saying I'm going to build.
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An office. Here's my stack slide.
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And there's two ways.
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Now we have.
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This offer create there's two ways.
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To sell it.
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Ok.
The one way I think most you guys are
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probably more familiar with.
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Is what we talked about.
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During the next session, which is the.
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Presentation funnel, OK.
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So took.
My image.
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Over here the presentation, funnel, is
basically.
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Me doing a presentation right?
A webinar?
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Facebook live me speaking on stage
things.
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Like that, where I'm taking this offer
and this is where you probably, see, me
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this time.
I do have all presentation.
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At the end of it, I do my stack, I said.
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The first hearing is this.
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And then you get this.
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Big huge stack, slide, and we.
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Sell the whole offer, right?
So after we create an offer, that's one
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way to sell it through a big
presentation.
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Ok. And during the presentation?
Forms, we'll talk about that, but the.
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Second way is we do it.
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Through an unboxing funnel where we.
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Take this offer and now I'm, going, to
flip it outside, I'm going to unbox them.
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Take it out the box.
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Ok, so.
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Let me show you what that looks like here
on the slides.
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Ok, when we launched the expert secrets.
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Book, I was thinking like if I was to
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sell a.
Thousand dollar version or five hundred
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version of expert secrets.
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Like what would it look like?
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To have.
The extra secrets book and the audio
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book. And the.
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Home study course and the Traffic Secrets
Home study course like it?
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These are all.
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Things I, could, bundle and offer.
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Right if.
I was.
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Going to do a webinar.
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And sell a dollar version or a five
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hundred dollar version on a webinar.
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I would do a presentation and this would
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be the first thing you get is extra 6,
but then you get the audio.
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Book, right, like I would do in.
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Typical presentation.
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With an unboxing funnel, what I'm doing
is.
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I'm taking that offer.
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And I'm pulling out the pieces.
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Right where this first thing the, book,
becomes the.
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Actual offer on the.
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Landing page OK the second the,
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audiobook, becomes the order form bump
OK?
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