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Hello, I'm Marshall Goldsmith, and I'm so excited about my upcoming book, How Women Rise, with my
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co-author and lead author Sally Helgason, great authority on women in leadership.
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She's been a joy to work with.
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So excited about our new book.
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And I just want to talk about a couple of the unique issues that I find with women a little bit more
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than men.
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I'll start with one that relates to me personally in my job as an executive coach, I have a very unique
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belief system.
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I don't get paid one cent if my clients don't get better, better not judged by me, better not judged
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by my client, better judged by everyone around my client.
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There's a great way to test someone, please, what they're saying.
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You can ask a person one question and instantly determine their level of belief.
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What is that simple question?
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Do you want to bet on it now?
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If they say I believe it, I don't want to bet on it.
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What did you learn?
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I don't believe it.
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They say here's the money.
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They believe it.
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I bet on this every time when you get paid for results, you learn humility.
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The client I coach that I spent the most amount of time with didn't improve at all.
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I didn't get paid.
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The client I coach, I spent the least amount of time with improved more than anyone I've ever coached.
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Two hundred people got better and I did get paid.
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This was a humbling lesson for those of you with a background in mathematics.
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I made a chart on when dimension was called Time Spent with Marshall Goldsmith.
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The other dimension was called improvment.
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There was a clear negative correlation between spending time with me and getting better.
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I thought this is a troubling chart.
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I talked to my friend who improved the most.
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I spent the least amount of time with who was ranked number three greatest leader in the world in twenty
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fourteen behind only the Pope and Angela Merkel.
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He was CEO of the year in the United States and had a ninety seven percent approval rating from every
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employee in a union company.
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An amazing leader.
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His name Alan Mulally.
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Alan, the CEO of Ford.
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The stock went from one dollar to eighteen dollars and forty cents.
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In theory, I'm supposed to be Alan's coach.
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In practice.
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I learned ten times from him what he learned from me.
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I go talk to my friend Alan.
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I said, Alan, of all the people I coached, you improve the most.
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I spent the least amount of time with you.
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I showed Alan my chart.
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I said, Alan, the way this troubling chart looks and you never met me, you would really be good.
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So I asked my friend Alan, which I learned about coaching from you, he taught me two lessons that
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I think are really good for everybody, especially good for women, he said.
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Morschel number one.
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Your biggest challenge as a coach is called customer selection.
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If you pick the right customer, you're coaching process always works.
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You pick the wrong customer, never works.
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And he said, never make the coaching process about yourself or your own ego and how great you think
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you are.
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Make it about those wonderful people you work with.
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Such a great list, and most of us never deeply understand this lesson in my class for women, I often
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ask a question how many of you are still futilely attempting to change the behavior of a husband or
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significant other that has no interest in changing an amazing number of hands go up.
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How many years have you been doing this?
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Twenty.
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Thirty.
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How's it working out?
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Oh, I tell.
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And let it go.
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Or let him go one of the other.
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Let it go or let him go.
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We're doing this.
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We're wasting your time.
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How many you trying to change mommy or daddy that has no interest in changing one woman in my class
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at Dartmouth, she raised her hands.
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I said, are you trying to change mommy or daddy?
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She said, Daddy.
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I said, what's daddy's problem?
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She said, he does not have a healthy lifestyle.
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I ask her, how old is daddy?
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She said, Ninety four years old.
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If the old boy alone let it go.
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One thing I find in my work with women that women have much more than men.
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It's the desire to save people, the desire to save people.
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I learned a great lesson from my friend Alan in terms of coaching adults, if they do not care, do
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not waste your time.
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If they do not care, don't waste your time as a coach, as a helper, as a woman trying to make a positive
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difference.
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Put your time and energy in with people that do care.
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They're probably the only ones who can get better anyway if they don't care.
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Just take a deep breath and let it go.
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Let it go.
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Put your time and energy in with the people that care.
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And don't waste your life banging your head against a wall, trying to change people who could care
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less.
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