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In this video you're going to learn how to set up event tracking in Google Analytics and the reasons
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why you would want to use it.
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So event tracking reports appear here underneath the behavior section and the events section here in
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google analytics.
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And really the benefit of using event tracking is that it allows you to capture user interactions on
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your site which Google Analytics does not automatically capture.
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So some examples of this to make it really clear are tracking how many people click on a click to call
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phone number on your Web site.
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So imagine you're a local business you have a phone number at the top.
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You really want to track how many people click on that because that is the main purpose of your Web
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site to click to get users to click on the Web site so they can make an order from you.
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And normally with Google Analytics we cannot track this because when they click on that phone number
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it will just open up their phone and they'll die dial straight away.
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Now obviously we don't have our Google Analytics installed on their phone so there's no way that we
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can really track you know that they went there.
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And also at it's not like when they click on that link they go to a thankyou page that we could track
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at like we normally do with goals in google analytics.
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So that's a very clear example for event tracking and probably the most common use case.
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But there probably.
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There are plenty of other ones as well such as clicking on an external link to a third party a live
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chat application.
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Again we can't track this because it's not like they're going to another page on our Web site and obviously
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we don't have our Google Analytics installed on this third party tool.
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So it's another example clicks on email addresses similarly it's just going to open up in your at you
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know e-mail clients video plays.
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Again it's not like they're leaving the page.
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So we can't really track that interaction.
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So that happens on the page same as podcast plays at same for say if they select a color or size we
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can't track that normally abandonment of a form fields they don't complete anything.
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Movements have even a nice scrolling then the page or clicks to social profiles.
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Again these are all examples of things you can't normally track with Google Analytics and that is the
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big advantage of event tracking.
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So now that you understand the benefits of event tracking and use cases Heidi set it up.
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Well the first step is really to copy the tracking code template so to tracking events a snippet of
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code is added to the link on the site that you want to track or when the link is clicked.
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This interaction is tracked and displayed as events in Google Analytics like we have seen here.
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So what we need to do is really give a way for Google Analytics to receive the category of that event.
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What type of action it was on maybe a even give a label to it so that when we look at a reports here
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we can really understand what type of category event is what type of action it was.
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And also the event label like what particular product was a clicked on.
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So that is what we want to do.
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But the first step is really just copy the link and then this code is really added to the normal length
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that we would have on our Web site.
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So this is a full example of it all put together here.
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So this is an example of a link that you would have on the back of your on the back end of your Web
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site.
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So this is what it would look in its coded form so we have a link to download a PD.
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Now you might be thinking Can't we track downloads of PBS by going to.
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Thank you Paige.
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Yes we can normally but in this example we're saying that they just click on a link and they download
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the PDA straight to their computer.
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We don't send them to a tiny CU page where they can download us.
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So in this scenario and that's why we would be using event tracking.
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So what we have here is the normal length that we'd have for them to download the PDA.
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And then we also have this extra information that we're sending an event to Google on and it's saying
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they downloaded a PDA F and it was this particular PDA.
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And this is the text here that would appear on the Web site as a user reach reads it they just see download
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PDA.
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They wouldn't see any of this extra information.
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So that's the first step.
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Copy the tracking code template.
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Next step is to replace the template fields.
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So we want to replace the category action label and potentially the value fields to describe the user's
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interaction with our Web site so that we can really see that once we open up our Google Analytics reports
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like this category action and label.
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So the category this is required.
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This typically is the object or group of objects that was interacted with could be like the video or
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the PDA f then the action is the type of interaction could be like play or download or in this example
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here could be things like product clicks onto cars removed from cars etc. then then you have label.
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So this is useful for summarizing what the event is about.
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For example the name of the video or the name of the PDA f or in these examples here it's the name of
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the particular product and you have the option to add a numeric value as well associated with the event
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that could be a dollar figure if you wanted to track that.
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So that step to replace those template fields so you can really send information about the interaction
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to Google Analytics as a step number three is to implement the tracking code.
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So you need to manually add this link plus all this extra event tracking code to your Web site.
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So you'll need to log in to the back end of your Web site and add this code in.
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And this is really the full example once again that's what it's going to look like when you code it
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in or just copy and paste that.
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But this is all that the user will see when they click on your Web site.
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So to summarize in this video we've looked at the three steps to setup event tracking the use cases
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for us and how to find the reports in google analytics.
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So what I'll do is I'll put the template for event tracking in the description is video along with the
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example so you can really take that and use it for yourself and track those user interactions in Google
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Analytics.
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