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In this video you're going to learn how you can perform in-depth analysis in Google Analytics by using
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custom dashboards and custom dashboards appear here inside the customization section of your Google
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Analytics account.
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So really what this is enabling you to do is go beyond the standardized reports that you find in Google
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Analytics and create custom dashboards or reports for yourself by creating the CS customized dashboards.
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You can really do that in-depth analysis and see correlations that you might see inside the standardized
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reports.
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So if we come in to the dashboards here we can see that there's already a number of ad dashboards set
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up in this Google Analytics account.
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For example if we click into these side performance dashboard what we can see here are many metrics
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related to site performance in one place.
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So why would you want to set up a dashboard about site performance.
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Well many of these metrics you wouldn't find them normally in one report.
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So what you can do is really gather the information and put them into one dashboard like this so you
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can monitor this particular aspect of your Web site in a very focused way.
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Now you also might want to create a dashboard say if there's somebody on your team who's responsible
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for more technical stuff about your Web site and in particular site performance well then you can create
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this dashboard for them so they can really focus on improving these particular metrics.
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They might not have anything related to do to marketing or advertising so they don't really need to
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see all of this other stuff down here.
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So the way that these dashboards work is that these are actually widgets and these are summaries of
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different reports or metrics taken from different reports.
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And that's the advantage of these dashboards that you can see a lot of different metrics and reports
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or a summary of them in one place and that allows you to see different correlations be tween metrics
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and really spot trends and opportunities to grow so as well as creating dashboards for things like site
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performance you could create it for say somebody who's responsible for the PPC advertising or responsible
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for SEO.
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You can create those dashboards for those different roles or for those different aspects of the business.
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Now there are two ways to add dashboards to your Google Analytics account.
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The first way is to create them from scratch yourself and you can pick a blank canvas like this click
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Create dashboard and then you can go ahead and build up an ad in these widgets.
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Taking those metrics or reports or summaries for them and putting them in one place.
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Now there is a little bit more advanced and can be quite quite time consuming.
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So the easier way to add dashboards to your Google Analytics accounts is really to get them from other
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Google Analytics users who's who've already built them.
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And the easy way to do this is to come into the Google analytics solutions gallery.
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This is where different Google Analytics users share the templates for their custom dashboards and reports
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and you can really import these into your Google Analytics accounts in one click.
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So there are a list of the most popular custom dashboards and reports here or you can also say search
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for one specifically if you want to find that.
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And you can see here SVOD dashboard there is top content in keywords you can look at something like
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this a starter bundle which if you click to import you can see this not only contains some custom dashboards
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here but also some custom reports.
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That's really a big starter bundle and you just have to click Create there.
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And that is going to be imported into your Google Analytics accounts and then you'll find all of those
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once you import them underneath your custom dashboards and custom reports.
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So the cool thing about the dashboards is there's those two ways to add them and it's great that you
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can just go to the solutions gallery and import a load of them check them out.
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Now one thing that you can do also is if you've imported some dashboards and you find well that's way
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too technical or it's not what I'm really looking for.
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What you can do is come in and collectively dashboard and you can just get rid of them and focused in
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on what you need.
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So if you do create dashboards and you want to share them with team members what you can do is come
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in here you can export these dashboards so if you wanted to give a specific report to say a boss on
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site performance you can export the dashboard as a PDA.
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And that really gives them like a printout that you could present in a meeting or in a presentation
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really showing the key metrics related to say your specific role.
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You could give this to clients for example to really give them some metrics to see how it's performing.
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Now there are a couple of limitations with custom dashboards.
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You can have up to 20 dashboards per account and also within each dashboard you can only have 12 widgets
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or 12 kind of snapshots of different metrics or reports so choose those wisely.
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So in summary custom dashboards allow you to go be on the standardized reports and get a dashboards
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full of metrics and reports that are specific to your business or roll.
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