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[car engines hum]
[crowd murmurs]
4
00:00:32,446 --> 00:00:35,207
- The very first year
that we did this,
5
00:00:35,242 --> 00:00:36,622
these people were walkin' by us
6
00:00:36,657 --> 00:00:37,899
and we were right
on the other corner
7
00:00:37,934 --> 00:00:41,006
and they'd stumble out
after having had some drinks
8
00:00:41,041 --> 00:00:43,388
and having a good time and
they would always be like,
9
00:00:43,422 --> 00:00:44,561
"What are you guys doing, man?
10
00:00:44,596 --> 00:00:46,287
Why are you campin' out?
11
00:00:46,322 --> 00:00:47,530
This is weird, like
what's goin' on?"
12
00:00:47,564 --> 00:00:49,497
We're like, "Oh, you
know, Record Store Day."
13
00:00:49,532 --> 00:00:51,051
"Records, people
still buy those?"
14
00:00:51,085 --> 00:00:52,707
"Yeah, yeah, yeah,
they do, they do."
15
00:00:52,742 --> 00:00:54,640
"Oh, so which one
are you looking for?"
16
00:00:55,883 --> 00:00:57,540
- Traditionally, no
one says what they want
17
00:00:57,574 --> 00:00:58,886
because they're afraid
18
00:00:58,920 --> 00:01:00,543
the people in front
of 'em will get to it.
19
00:01:00,577 --> 00:01:01,889
- [Crowd Member]
Strawberry Shortcake.
20
00:01:01,923 --> 00:01:03,477
[laughs]
- [Crowd Member] Yeah.
21
00:01:03,511 --> 00:01:04,857
- What are you here for?
- Weezer.
22
00:01:04,892 --> 00:01:06,756
- And she only likes
the colorful albums,
23
00:01:06,790 --> 00:01:09,621
so basically anything,
Portugal. The Man.
24
00:01:11,209 --> 00:01:13,694
- Record Store Day is my
busiest day of the year.
25
00:01:13,728 --> 00:01:15,523
It's bigger than my Christmas,
26
00:01:15,558 --> 00:01:16,869
it's bigger than
my Black Friday.
27
00:01:16,904 --> 00:01:19,320
It's all of those
days rolled together.
28
00:01:19,355 --> 00:01:21,943
Well we're gonna see
more people in one day
29
00:01:21,978 --> 00:01:24,670
than we normally see
in two months time.
30
00:01:24,705 --> 00:01:26,776
Hey, hey, can you guys hear me?
31
00:01:26,810 --> 00:01:28,053
We have three stations.
32
00:01:28,088 --> 00:01:31,367
So the first station
is A through G.
33
00:01:31,401 --> 00:01:34,577
The second station is halfway
through the G's through P.
34
00:01:34,611 --> 00:01:36,717
The third is P to Z
35
00:01:36,751 --> 00:01:40,583
and soundtracks are under
the name of the movie.
36
00:01:40,617 --> 00:01:42,585
I know you're really
all here for "The Crow"
37
00:01:42,619 --> 00:01:44,759
and it's under C. [laughs]
38
00:01:44,794 --> 00:01:47,176
So it's one title per customer,
39
00:01:47,210 --> 00:01:49,557
but as many titles as you want.
40
00:01:49,592 --> 00:01:51,594
- One of my friends brought
me here a couple years ago
41
00:01:51,628 --> 00:01:53,596
and I saw a couple albums
that I knew that I liked
42
00:01:53,630 --> 00:01:55,115
and then bought
a couple of those
43
00:01:55,149 --> 00:01:57,151
and then it just
kinda went from there.
44
00:01:57,186 --> 00:01:59,395
I just love that it's
kind of a big community
45
00:01:59,429 --> 00:02:00,430
that involves a lot of people.
46
00:02:00,465 --> 00:02:01,328
I really like that.
47
00:02:02,743 --> 00:02:04,572
- These are actually
all of my friends
48
00:02:04,607 --> 00:02:05,642
that I only see on
Record Store Days.
49
00:02:05,677 --> 00:02:07,610
Like there's faces back
here that I recognize
50
00:02:07,644 --> 00:02:08,852
and all these guys,
the same thing.
51
00:02:08,887 --> 00:02:10,026
- I don't even know
this guy's name,
52
00:02:10,060 --> 00:02:11,441
but I see him every year.
53
00:02:12,615 --> 00:02:14,099
- I'm world famous.
- Yeah, yeah.
54
00:02:15,687 --> 00:02:17,758
- [Judy] Okay so
this is the fifth one
55
00:02:17,792 --> 00:02:19,967
and this is gonna be
the biggest one, right?
56
00:02:20,001 --> 00:02:21,175
And what's the goal?
57
00:02:21,210 --> 00:02:22,142
- [Crew] Quack.
58
00:02:22,176 --> 00:02:23,246
- Quick-
- Quality-
59
00:02:23,281 --> 00:02:24,178
- Authentic
connections. [laughs]
60
00:02:24,213 --> 00:02:26,215
Let's make friends, let's do it.
61
00:02:26,249 --> 00:02:28,700
[upbeat music]
62
00:02:30,184 --> 00:02:34,740
- [Crew] Welcome,
go this direction.
63
00:02:34,775 --> 00:02:36,639
- Br through Gs.
64
00:02:36,673 --> 00:02:37,778
Br 52.
65
00:02:37,812 --> 00:02:41,851
♪ Rise up
66
00:02:41,885 --> 00:02:46,890
♪ Don't be afraid
67
00:02:47,753 --> 00:02:50,584
♪ Stand up for your sister
68
00:02:50,618 --> 00:02:53,311
♪ Gotta drop this charade
69
00:02:53,345 --> 00:02:55,313
[crowd murmurs]
70
00:02:55,347 --> 00:02:56,624
- I'm really excited,
71
00:02:56,659 --> 00:02:58,212
'cause they said it's
going like hotcakes.
72
00:02:58,247 --> 00:03:01,457
Right here we go. [laughs]
73
00:03:01,491 --> 00:03:04,977
♪ Let your heart be your guide
74
00:03:05,012 --> 00:03:07,670
♪ Your strength can
push us through ♪
75
00:03:07,704 --> 00:03:09,948
- It's really weird because
76
00:03:09,982 --> 00:03:12,330
even my parents and stuff
like that are just like
77
00:03:12,364 --> 00:03:13,641
"Why are you getting that stuff?
78
00:03:13,676 --> 00:03:15,471
You have all this
stuff on your phone."
79
00:03:15,505 --> 00:03:17,990
I said, "I don't know,
it's really cool."
80
00:03:18,025 --> 00:03:19,716
- We are a record
family, absolutely.
81
00:03:19,751 --> 00:03:21,960
A very musical household.
82
00:03:21,994 --> 00:03:26,171
- I like this one because
it has Minnie Mouse on it.
83
00:03:26,206 --> 00:03:28,035
- It reminds me of
when I was little,
84
00:03:28,069 --> 00:03:29,657
like wakin' up in the morning,
85
00:03:29,692 --> 00:03:31,176
hearing like the little scratch
86
00:03:31,211 --> 00:03:33,385
and then some soulful
music playing.
87
00:03:33,420 --> 00:03:35,732
And so it kind of takes
me back to that vibe.
88
00:03:36,940 --> 00:03:40,427
- A pretty good haul today.
- You think? [laughs]
89
00:03:41,738 --> 00:03:43,671
- [Customer] It was a good
Record Store Day today.
90
00:03:43,706 --> 00:03:46,674
- I got Fleetwood Mac, Soccer
Mommy and Courtney Barnett.
91
00:03:46,709 --> 00:03:49,712
- [Customer] We got a Gorillaz
album, Courtney Barnett
92
00:03:50,851 --> 00:03:52,370
and a Weezer record
she was after.
93
00:03:53,371 --> 00:03:54,717
[bag crinkles]
94
00:03:54,751 --> 00:03:55,890
- This was a used record.
95
00:03:55,925 --> 00:03:57,340
I've seen these guys
five or six times.
96
00:03:57,375 --> 00:03:59,756
Roxy Music, Sublime.
97
00:04:01,275 --> 00:04:02,725
There's another Tangerine Dream
98
00:04:03,898 --> 00:04:07,695
and then the one
I really wanted.
99
00:04:07,730 --> 00:04:10,146
♪ Let's move toward
a brighter day ♪
100
00:04:10,180 --> 00:04:12,217
♪ Together we can
find a better way ♪
101
00:04:12,252 --> 00:04:14,599
♪ Rise up
102
00:04:16,808 --> 00:04:20,501
[crowd applauds]
103
00:04:20,536 --> 00:04:22,710
- [Crowd Member] All right.
104
00:04:22,745 --> 00:04:23,746
- Vinyl,
105
00:04:23,780 --> 00:04:27,612
it's the only way
to make sound solid,
106
00:04:27,646 --> 00:04:31,719
like a solid format, like to
bring it into our dimension.
107
00:04:31,754 --> 00:04:35,309
Otherwise it's just invisible
vibrations in the air.
108
00:04:35,344 --> 00:04:36,517
- Breaking the seal,
109
00:04:36,552 --> 00:04:39,382
like opening the record
for the first time
110
00:04:39,417 --> 00:04:42,420
and putting it on your
turntable for the first time
111
00:04:42,454 --> 00:04:45,077
and dropping the
needle on the record.
112
00:04:45,112 --> 00:04:47,701
- I love opening the Jethro
Tull "Stand Up" gatefold
113
00:04:47,735 --> 00:04:48,805
which has the pop up.
114
00:04:48,840 --> 00:04:50,151
That always makes me smile.
115
00:04:50,186 --> 00:04:53,431
- I really like that you
can display a vinyl record.
116
00:04:54,294 --> 00:04:55,916
I like looking at the art.
117
00:04:55,950 --> 00:04:58,608
I like being able to
touch it and hug it
118
00:04:58,643 --> 00:04:59,989
and hold it if I want to.
119
00:05:00,023 --> 00:05:02,543
- You have this physical,
120
00:05:02,578 --> 00:05:05,374
rather substantial
thing you're holding
121
00:05:05,408 --> 00:05:07,479
and that thing
promises, you know,
122
00:05:07,514 --> 00:05:10,448
a portal into a moment in time
123
00:05:10,482 --> 00:05:12,173
where your favorite
band played this song.
124
00:05:12,208 --> 00:05:14,866
- Artists care
about vinyl a lot.
125
00:05:16,143 --> 00:05:18,421
Many artists will say, "That's
the most important format
126
00:05:18,456 --> 00:05:19,974
with which I present my art."
127
00:05:20,009 --> 00:05:24,462
- We've always released
our music on vinyl
128
00:05:24,496 --> 00:05:27,292
and there is never any thought
of doing it any differently
129
00:05:27,327 --> 00:05:29,087
just because that's
what we're into
130
00:05:29,121 --> 00:05:30,537
and I think that's
what the people
131
00:05:30,571 --> 00:05:33,747
who buy our music are into.
132
00:05:33,781 --> 00:05:37,337
- It elevates the
totality of an album
133
00:05:38,545 --> 00:05:40,478
in a way that I think
is kind of beautiful
134
00:05:40,512 --> 00:05:42,238
if you're in love with an album.
135
00:05:42,272 --> 00:05:44,309
- Look at this, it's so pretty.
136
00:05:44,344 --> 00:05:47,139
It's got massive artwork
that's meant to be looked at,
137
00:05:47,174 --> 00:05:50,833
it's meant to be touched
and it [sniffs] smells good.
138
00:05:50,867 --> 00:05:52,835
- When I was in high school
I had a huge crush on a guy
139
00:05:52,869 --> 00:05:54,733
and I boxed up
some of my records
140
00:05:54,768 --> 00:05:56,908
and I took a turntable
over to his house
141
00:05:56,942 --> 00:05:59,048
and I played him vinyl
for the first time.
142
00:05:59,082 --> 00:06:03,121
And that's pretty powerful,
that worked really well.
143
00:06:03,155 --> 00:06:04,950
- Every record can have
its own unique sound
144
00:06:04,985 --> 00:06:07,367
depending on who has owned
it, who's touched it,
145
00:06:07,401 --> 00:06:09,092
where it's been.
146
00:06:09,127 --> 00:06:10,818
That's really important to me.
147
00:06:10,853 --> 00:06:15,029
- Sometimes when I want to
listen to vinyl just by myself,
148
00:06:15,064 --> 00:06:19,827
I just go right
here and just dance.
149
00:06:19,862 --> 00:06:21,691
- You're listening
to the whole album,
150
00:06:21,726 --> 00:06:24,176
not just one song that you like.
151
00:06:24,211 --> 00:06:26,282
You can't fast forward.
152
00:06:26,316 --> 00:06:28,249
- Boggles the mind, it's
just not the same experience.
153
00:06:28,284 --> 00:06:30,217
I play records
for people in here
154
00:06:30,251 --> 00:06:32,426
and it's like the first time
they've ever heard the record,
155
00:06:32,461 --> 00:06:34,083
it could be their
favorite record.
156
00:06:34,117 --> 00:06:35,947
- I mean that's probably the
first thing humans ever did
157
00:06:35,981 --> 00:06:37,880
was to tell stories
158
00:06:37,914 --> 00:06:39,260
and while the way
159
00:06:39,295 --> 00:06:42,298
that we tell them has
changed over millennia,
160
00:06:43,851 --> 00:06:46,751
the desire to do it has not.
161
00:06:48,062 --> 00:06:51,652
Personally, I like telling
stories through records.
162
00:06:51,687 --> 00:06:54,759
[lighthearted music]
163
00:06:57,727 --> 00:06:59,729
[people murmuring]
164
00:06:59,764 --> 00:07:02,870
- Before I met you, when I
was living in Indianapolis,
165
00:07:02,905 --> 00:07:05,355
I got my first record
player on my own.
166
00:07:05,390 --> 00:07:07,116
It was pretty cheap,
167
00:07:07,150 --> 00:07:11,569
but I got it because I was
just at a point in my life
168
00:07:11,603 --> 00:07:13,985
where I was like, "I
want to do what I want do
169
00:07:14,019 --> 00:07:15,676
and I think I would
like records,"
170
00:07:15,711 --> 00:07:18,092
and I think I would
like certain things
171
00:07:18,127 --> 00:07:19,473
that I think I've been avoiding
172
00:07:19,508 --> 00:07:21,993
because I didn't want
to be seen a certain way
173
00:07:22,027 --> 00:07:25,410
or looking like I was trying
to hop onto some trend,
174
00:07:25,445 --> 00:07:26,929
especially a white people trend.
175
00:07:26,963 --> 00:07:29,449
Like I'm sorry, like it's not
that there's anything wrong
176
00:07:29,483 --> 00:07:30,967
with being white,
177
00:07:31,002 --> 00:07:33,073
it's just that I'm not
trying to be a black person
178
00:07:33,107 --> 00:07:34,764
that hops onto white
people's trends.
179
00:07:34,799 --> 00:07:36,145
That's how you end up,
180
00:07:36,179 --> 00:07:40,149
you know, being a black white
supremacist, which I'm not.
181
00:07:40,183 --> 00:07:41,875
So--
182
00:07:41,909 --> 00:07:42,772
A lot of these are new
183
00:07:42,807 --> 00:07:45,050
Like this Mavis Staples is new.
184
00:07:45,085 --> 00:07:47,397
Kelly just got that,
"Only for the Lonely."
185
00:07:47,432 --> 00:07:50,953
My husband loves soul
music, but please understand
186
00:07:50,987 --> 00:07:53,265
that when he talks
about loving soul music,
187
00:07:53,300 --> 00:07:55,509
he's really talking
about the music
188
00:07:55,544 --> 00:08:00,514
of like a middle-aged, black
divorcee in the late-'90's.
189
00:08:01,757 --> 00:08:04,932
Like that's what
he's listening to.
190
00:08:04,967 --> 00:08:08,418
We were both in the English
department and we were writers.
191
00:08:08,453 --> 00:08:09,937
I think I kind of knew
192
00:08:09,972 --> 00:08:13,631
that Kelly was into
older music after that
193
00:08:13,665 --> 00:08:16,703
because when we went
on our first date
194
00:08:18,946 --> 00:08:21,501
[laughs] and we went four
wheeling on our first date,
195
00:08:21,535 --> 00:08:24,055
he took me four
wheeling in the mud.
196
00:08:24,089 --> 00:08:25,574
- She didn't know it was a date.
197
00:08:25,608 --> 00:08:27,541
- I didn't know it was
a date, that is true.
198
00:08:27,576 --> 00:08:29,785
And we got in his truck
199
00:08:29,819 --> 00:08:32,512
and we were on our
way back to campus
200
00:08:32,546 --> 00:08:35,169
from like this place
he had taken me out to
201
00:08:35,204 --> 00:08:38,518
and "Brown-Eyed Girl"
came on the radio.
202
00:08:38,552 --> 00:08:41,382
You know he's lookin' at the
road like nothin's happenin',
203
00:08:41,417 --> 00:08:45,179
but he slips his hand over
and puts it on top of my hand
204
00:08:45,214 --> 00:08:47,216
and I was
205
00:08:47,250 --> 00:08:51,427
both like rollin' my eyes
and completely charmed.
206
00:08:51,461 --> 00:08:53,981
'Cause I was like, I'm black,
of course I have brown eyes,
207
00:08:54,016 --> 00:08:56,984
but also like this is really
cute and I love this song
208
00:08:57,019 --> 00:08:59,711
and I really like that
he's listening to the song
209
00:08:59,746 --> 00:09:02,058
and like he's playin'
the song right now.
210
00:09:02,093 --> 00:09:03,197
- Rolling your eyes and charmed
211
00:09:03,232 --> 00:09:06,407
is probably a common experience.
212
00:09:06,442 --> 00:09:08,030
- It's a common experience,
213
00:09:08,064 --> 00:09:09,618
[Kelly laughs]
rolling my eyes
214
00:09:09,652 --> 00:09:13,173
and being also completely
charmed, yeah. [sighs]
215
00:09:15,209 --> 00:09:18,040
- Listen, there's something
sacred about the whole thing.
216
00:09:18,074 --> 00:09:19,524
12 by 12,
217
00:09:19,559 --> 00:09:21,008
33 rpm,
218
00:09:21,043 --> 00:09:25,737
the visual idea of this thing
spinning for 18 minutes.
219
00:09:25,772 --> 00:09:29,016
The idea that a needle,
first off, it's a diamond.
220
00:09:29,051 --> 00:09:30,742
I mean it's kids,
all the fuckin',
221
00:09:30,777 --> 00:09:32,848
this is like some Zork
shit, it's sacred,
222
00:09:32,882 --> 00:09:33,642
you know what I mean?
223
00:09:33,676 --> 00:09:35,091
Like there's a diamond
224
00:09:35,126 --> 00:09:37,715
that's like bumping in
between this canyon.
225
00:09:37,749 --> 00:09:40,200
[recording crackles]
226
00:09:40,234 --> 00:09:42,789
[frantic music]
227
00:09:44,204 --> 00:09:48,173
- It's such a horrifying-complex
point of consternation
228
00:09:48,208 --> 00:09:51,211
to even think about a
stupid little, you know,
229
00:09:51,245 --> 00:09:53,731
stylus moving
through this groove.
230
00:09:53,765 --> 00:09:55,560
I mean I'm learning
new things every day
231
00:09:55,595 --> 00:09:57,217
and I've been doing
this for 18 years.
232
00:09:57,251 --> 00:09:59,115
It's actually happened that's
someone has walked in before
233
00:09:59,150 --> 00:10:00,738
and, because I'm
getting to the point
234
00:10:00,772 --> 00:10:02,843
where I'm old enough now and
they're young enough now,
235
00:10:02,878 --> 00:10:05,087
so that someone
walks in and says,
236
00:10:05,121 --> 00:10:06,398
"Oh, albums have music on them."
237
00:10:06,433 --> 00:10:08,849
You're like, "This
is a music format?
238
00:10:08,884 --> 00:10:09,643
Wow."
239
00:10:09,678 --> 00:10:11,058
He spent the entire time
240
00:10:11,093 --> 00:10:13,095
staring at the needle
touching the groove
241
00:10:13,129 --> 00:10:15,166
and watching it move and
looking at the speakers
242
00:10:15,200 --> 00:10:18,583
and going back and forth like
it was some kind of alchemy.
243
00:10:18,618 --> 00:10:22,691
- This is like 100 years
old, how is this possible?
244
00:10:22,725 --> 00:10:25,797
- It's magical,
it's mind-blowing
245
00:10:25,832 --> 00:10:28,041
how the fuck it works.
246
00:10:28,075 --> 00:10:30,560
♪ Covering my eyes
from far away ♪
247
00:10:30,595 --> 00:10:32,977
[waves crashing]
[record lock groove repeats]
248
00:10:33,011 --> 00:10:35,186
- So sound is vibration.
249
00:10:36,428 --> 00:10:37,913
Frequency
250
00:10:37,947 --> 00:10:41,433
is sound per second
251
00:10:41,468 --> 00:10:46,473
and then music is a unique
collection of frequencies.
252
00:10:47,301 --> 00:10:48,751
And that's just moving air
253
00:10:48,786 --> 00:10:50,788
and that's what's beautiful
about vinyl is that
254
00:10:50,822 --> 00:10:52,168
it's taking that movement
255
00:10:52,203 --> 00:10:55,965
and making it a solid,
tangible artifact.
256
00:10:57,277 --> 00:11:01,315
The way it works is
sound is gonna be sent
257
00:11:01,350 --> 00:11:03,179
to these two magnets.
258
00:11:03,214 --> 00:11:06,251
There's a sharp diamond
stylus right here
259
00:11:06,286 --> 00:11:10,773
and that's gonna
take the mechanical
vibrations of the music
260
00:11:10,808 --> 00:11:13,189
and carve it into
this blank disk.
261
00:11:14,501 --> 00:11:17,884
When I was first in a
band, like around 17,
262
00:11:17,918 --> 00:11:20,369
and like you know
really getting a grasp
263
00:11:20,403 --> 00:11:22,474
of what it means
to create things.
264
00:11:22,509 --> 00:11:26,133
Just seeing an actual vinyl
record and like holding it,
265
00:11:26,168 --> 00:11:31,173
it just made it, like, if I
really am proud of this thing
266
00:11:32,001 --> 00:11:33,347
I just put my heart and soul in,
267
00:11:33,382 --> 00:11:36,005
it only makes sense to put
my money where my mouth is.
268
00:11:37,179 --> 00:11:40,700
So I started
scouring the internet
269
00:11:40,734 --> 00:11:42,011
and was like how could
I do this myself,
270
00:11:42,046 --> 00:11:44,186
because I do everything myself,
271
00:11:44,220 --> 00:11:47,189
and that's why the record lathe
272
00:11:47,223 --> 00:11:49,950
became the most
viable option for me.
273
00:11:49,985 --> 00:11:50,951
We're ready to cut.
274
00:11:52,401 --> 00:11:53,298
[muted music]
275
00:11:53,333 --> 00:11:55,853
Now it's etching the sound.
276
00:11:58,200 --> 00:12:00,202
It's magic, obviously.
277
00:12:01,617 --> 00:12:02,791
[wondrous music]
278
00:12:02,825 --> 00:12:05,345
- It's so temperamental
and difficult
279
00:12:05,379 --> 00:12:07,312
to get every step right.
280
00:12:07,347 --> 00:12:10,350
To write the songs, to
have a functional band,
281
00:12:10,384 --> 00:12:13,180
to have a functional vision,
to have a good engineer
282
00:12:13,215 --> 00:12:17,150
and a good studio and then
a good mastering engineer
283
00:12:17,184 --> 00:12:19,531
and then a good
like lacquer cutter
284
00:12:19,566 --> 00:12:23,501
and then a good plater,
you know, plating person,
285
00:12:23,535 --> 00:12:24,778
like Gary Salstrom
286
00:12:24,813 --> 00:12:26,538
is the really famous
plating person at QRP.
287
00:12:26,573 --> 00:12:29,231
He fuckin' wrote me an email,
I was like almost fainted.
288
00:12:29,265 --> 00:12:30,163
This guy's amazing.
289
00:12:31,612 --> 00:12:35,133
[soothing music]
290
00:12:35,168 --> 00:12:36,686
- Unlike compact discs
291
00:12:36,721 --> 00:12:38,274
you're not opening a
door and pushing a button
292
00:12:38,309 --> 00:12:41,726
to start a series of
events on a computer.
293
00:12:41,761 --> 00:12:44,384
We have somebody
handling the lacquers.
294
00:12:44,418 --> 00:12:47,767
We make a duplicate of that
through a series of cleaning
295
00:12:47,801 --> 00:12:50,390
and sensitizing
steps, silver it,
296
00:12:50,424 --> 00:12:52,426
put that in the plating
tank, make a master.
297
00:12:53,842 --> 00:12:56,085
This is the mother
made from that master.
298
00:12:56,120 --> 00:12:57,293
I listen to that,
299
00:12:57,328 --> 00:12:59,054
make sure it's the
quality is what we want,
300
00:12:59,088 --> 00:13:01,297
make any repairs that
might need to be done
301
00:13:01,332 --> 00:13:04,956
and then we make a stamper
that's gonna press the records.
302
00:13:04,991 --> 00:13:07,717
Stan here is unloading a stamper
303
00:13:07,752 --> 00:13:09,823
that's just been
made from a mother
304
00:13:09,858 --> 00:13:12,205
and later on he'll
separate those two parts
305
00:13:12,239 --> 00:13:15,933
and the stamper'll go
out to the press room
306
00:13:15,967 --> 00:13:17,624
and press records.
307
00:13:17,658 --> 00:13:19,177
If everything's done right,
308
00:13:19,212 --> 00:13:22,077
that stamper is an exact
mirror image of the mother.
309
00:13:24,458 --> 00:13:26,667
On a job board at
school I found a posting
310
00:13:26,702 --> 00:13:29,774
and I started off
just sanding stampers.
311
00:13:29,809 --> 00:13:32,190
I realized this is pretty cool.
312
00:13:32,225 --> 00:13:35,884
I can get free records
and... [laughs]
313
00:13:35,918 --> 00:13:38,610
This is the vinyl that's
gonna press the records.
314
00:13:38,645 --> 00:13:42,338
This is virgin vinyl that
we get from a company, TPC,
315
00:13:42,373 --> 00:13:44,789
that's made in Thailand.
316
00:13:44,824 --> 00:13:48,206
The vinyl is heated up
in stages, makes a puck.
317
00:13:48,241 --> 00:13:51,347
That puck'll be moved in, onto
the center pin of the press
318
00:13:53,073 --> 00:13:55,973
and that's gonna compress
into the biscuit.
319
00:13:56,007 --> 00:13:58,320
[press hums]
320
00:13:59,528 --> 00:14:01,875
Record's pressed between
the dies, or stampers,
321
00:14:01,910 --> 00:14:03,187
mounted on each side.
322
00:14:05,983 --> 00:14:07,847
It's gonna cut off
the excess vinyl
323
00:14:09,918 --> 00:14:11,989
and it comes out the front end.
324
00:14:12,023 --> 00:14:13,818
This is where they're
allowed to cool
325
00:14:13,853 --> 00:14:16,131
and everything's hand inspected.
326
00:14:16,165 --> 00:14:18,133
Two people in our QC department,
327
00:14:18,167 --> 00:14:19,444
one will be looking
at the records
328
00:14:19,479 --> 00:14:20,687
and the other will be listening,
329
00:14:20,721 --> 00:14:22,827
identifying any
potential problems.
330
00:14:24,001 --> 00:14:25,312
This is where we do
all the listening.
331
00:14:25,347 --> 00:14:26,762
This is Jamie.
332
00:14:26,796 --> 00:14:29,523
He can look at defects and
he's checking centering.
333
00:14:31,871 --> 00:14:34,459
[laughs]
334
00:14:34,494 --> 00:14:37,669
We want the record to be
as concentric as possible,
335
00:14:37,704 --> 00:14:39,637
so it's really critical
336
00:14:39,671 --> 00:14:41,087
and it's probably one
of the toughest things
337
00:14:41,121 --> 00:14:42,882
that we have here to get right.
338
00:14:43,710 --> 00:14:44,642
Other than that,
339
00:14:44,676 --> 00:14:45,885
he's listening to it
to make sure it's free
340
00:14:45,919 --> 00:14:48,163
of any non-fill, tics, pops,
341
00:14:48,197 --> 00:14:50,924
stains, scratches,
things like that.
342
00:14:50,959 --> 00:14:52,512
I feel guilty sometimes
343
00:14:52,546 --> 00:14:55,066
'cause I get really stressed
out about makin' records
344
00:14:55,101 --> 00:14:56,412
and one of my best friends said,
345
00:14:56,447 --> 00:14:58,656
"There's no such thing
as a vinyl emergency."
346
00:14:58,690 --> 00:15:00,278
And I try to remember that,
347
00:15:00,313 --> 00:15:03,695
but it's amazing how
stressed out you can get.
348
00:15:03,730 --> 00:15:06,733
[upbeat music]
349
00:15:06,767 --> 00:15:08,045
- You know when we're
talkin' about vinyl records,
350
00:15:08,079 --> 00:15:11,151
the process that we use
is incredibly similar
351
00:15:11,186 --> 00:15:13,913
to the process that was used
to make records in 1880.
352
00:15:15,155 --> 00:15:16,881
- For the first what, maybe,
353
00:15:16,916 --> 00:15:20,574
70-plus years of recorded music,
354
00:15:20,609 --> 00:15:23,474
records, whether they're
made vinyl or from shellac,
355
00:15:23,508 --> 00:15:25,579
but the basic form,
right, circular.
356
00:15:25,614 --> 00:15:28,479
And that was pretty much the
only format that existed.
357
00:15:30,067 --> 00:15:32,345
- [Narrator] Every record
is made with the same care
358
00:15:32,379 --> 00:15:35,279
and to the same
high-fidelity standards.
359
00:15:35,313 --> 00:15:38,420
- The 12 inch format succeeded
360
00:15:38,454 --> 00:15:40,629
because you can see it
from across the street
361
00:15:40,663 --> 00:15:41,941
in a record store window.
362
00:15:43,149 --> 00:15:46,531
- When you talk
about the LP era,
363
00:15:46,566 --> 00:15:49,569
what you're talking
about is consumer culture
364
00:15:49,603 --> 00:15:52,227
welcoming in large
groups of people
365
00:15:52,261 --> 00:15:55,471
who previously were not
affluent enough to be targeted.
366
00:15:55,506 --> 00:15:58,750
It was very affordable,
it sounded great
367
00:15:58,785 --> 00:16:03,583
and you could have a sort of
relatively cheap experience
368
00:16:03,617 --> 00:16:07,138
of urban affluence across
all these demographic lines.
369
00:16:08,277 --> 00:16:09,416
- When people were
moving into the suburbs,
370
00:16:09,451 --> 00:16:11,660
often the records and
the record players
371
00:16:11,694 --> 00:16:12,972
were part of the culture
372
00:16:13,006 --> 00:16:15,560
that they were able to
bring into their house.
373
00:16:15,595 --> 00:16:17,459
Records are a piece of art.
374
00:16:17,493 --> 00:16:19,909
- [Announcer] You
are going on a ride,
375
00:16:19,944 --> 00:16:22,464
a ride on a diamond
tip as it plunges down
376
00:16:22,498 --> 00:16:26,364
through a canyon of sound
where music is made.
377
00:16:26,399 --> 00:16:28,504
[majestic orchestral music]
378
00:16:28,539 --> 00:16:30,575
- It's probably
really not until 1970s
379
00:16:30,610 --> 00:16:33,820
that things like cassettes
and then 8-tracks
380
00:16:33,854 --> 00:16:36,547
and of course by the
1980s, the coming of the CD
381
00:16:36,581 --> 00:16:38,652
now provide
competition for vinyl.
382
00:16:38,687 --> 00:16:40,171
[audience cheering]
[thumping music]
383
00:16:40,206 --> 00:16:41,345
- [Announcer] Phillips
announce the next best thing
384
00:16:41,379 --> 00:16:43,519
to live music: compact disc.
385
00:16:44,727 --> 00:16:45,694
[audience roars]
[explosive music]
386
00:16:45,728 --> 00:16:46,626
- [Oliver] They were smaller,
387
00:16:46,660 --> 00:16:48,455
in theory, they sounded better.
388
00:16:48,490 --> 00:16:51,458
- [Announcer] Pure
sound played by laser.
389
00:16:51,493 --> 00:16:54,634
- Digital is arguably
a more perfect format.
390
00:16:54,668 --> 00:16:56,394
It has consistency.
391
00:16:56,429 --> 00:16:57,947
It potentially has
a lower noise floor,
392
00:16:57,982 --> 00:17:00,329
a greater dynamic range.
393
00:17:00,364 --> 00:17:04,126
- I think the record industry
in some way was saying,
394
00:17:04,161 --> 00:17:05,645
"You don't want your
records anymore,"
395
00:17:05,679 --> 00:17:07,681
to the general public.
396
00:17:07,716 --> 00:17:09,545
"You have to have CDs."
397
00:17:09,580 --> 00:17:12,134
- Record sales begin
to fall off a cliff.
398
00:17:12,169 --> 00:17:13,549
I mean the high
point, the zenith,
399
00:17:13,584 --> 00:17:17,070
is around probably
"Thriller," right, around 1983
400
00:17:17,105 --> 00:17:20,694
and then everything begins
to precipitously drop off
401
00:17:20,729 --> 00:17:22,351
from that point.
402
00:17:22,386 --> 00:17:25,009
- The long-playing album will
only be 41 years old this year
403
00:17:25,044 --> 00:17:27,322
and already it's headed
for early retirement.
404
00:17:27,356 --> 00:17:29,945
Like drive-in movies
and gas-guzzling cars,
405
00:17:29,979 --> 00:17:31,705
it's another
casualty of progress.
406
00:17:32,913 --> 00:17:35,606
- Records, you know,
huge pain in the ass.
407
00:17:37,125 --> 00:17:40,680
[record crashes]
[light guitar music]
408
00:17:40,714 --> 00:17:42,268
- [laughs] It's heavy.
409
00:17:42,302 --> 00:17:44,925
- My back is probably not in
the best shape it could be
410
00:17:44,960 --> 00:17:46,548
because of vinyl records.
411
00:17:46,582 --> 00:17:49,930
- Every time I've moved
I've amassed more records
412
00:17:49,965 --> 00:17:51,553
than the previous time I moved.
413
00:17:51,587 --> 00:17:53,555
So every time it's more and
more of a pain in the ass.
414
00:17:53,589 --> 00:17:54,452
[records clatter]
415
00:17:54,487 --> 00:17:55,867
- I don't, you tear my shit.
416
00:17:55,902 --> 00:17:58,525
- It drives me nuts how
easy it is to damage,
417
00:17:58,560 --> 00:18:01,114
how easy it is to warp,
how easy it is to skip,
418
00:18:01,149 --> 00:18:02,771
how easy it is to
break the spine,
419
00:18:02,805 --> 00:18:04,704
how easy it is as a cat owner
420
00:18:04,738 --> 00:18:06,740
to have a shelf full of records
421
00:18:06,775 --> 00:18:09,088
get wrecked in one fell swoop.
422
00:18:09,122 --> 00:18:09,985
[cat meows]
423
00:18:10,019 --> 00:18:12,953
- Ow, no, [sighs] too late.
424
00:18:12,988 --> 00:18:15,404
- I had it in crates
425
00:18:15,439 --> 00:18:16,957
and whenever it would get warm,
426
00:18:16,992 --> 00:18:20,616
I would move them
from room to room
427
00:18:20,651 --> 00:18:23,861
because I was like, if
they warp, I'm done.
428
00:18:23,895 --> 00:18:26,381
[soothing music]
429
00:18:26,415 --> 00:18:29,729
- Vinyl wasn't perceived
to have much value in 1990.
430
00:18:29,763 --> 00:18:31,144
People would bring
in all their records
431
00:18:31,179 --> 00:18:34,285
and on top of the pile
would be their turntable.
432
00:18:34,320 --> 00:18:36,115
You know it's like,
"Here you go."
433
00:18:37,633 --> 00:18:40,464
So we used go to different
cities across the East
434
00:18:40,498 --> 00:18:43,536
and we would basically
stand in a hotel room
435
00:18:43,570 --> 00:18:45,503
buying records for
10 days straight,
436
00:18:45,538 --> 00:18:48,368
box 'em all up and
ship 'em to California.
437
00:18:48,403 --> 00:18:50,439
It was a formula that
worked right off the bat.
438
00:18:50,474 --> 00:18:54,719
- But there was this
just glut of vinyl
439
00:18:54,754 --> 00:18:56,652
that had been dumped.
440
00:18:56,687 --> 00:18:59,586
Stores just full of records.
441
00:18:59,621 --> 00:19:01,554
- You could be
buying these records
442
00:19:01,588 --> 00:19:04,971
that are worth so much
now for $5 or less.
443
00:19:05,005 --> 00:19:08,319
- The condition was
always, you know, iffy,
444
00:19:08,354 --> 00:19:12,323
but that was an especially
good time to find records.
445
00:19:17,604 --> 00:19:20,124
- I always had a
fascination with records.
446
00:19:20,159 --> 00:19:23,196
I've also played the drums
since I was nine years old
447
00:19:23,231 --> 00:19:25,647
and so I was always in
bands, interested in music,
448
00:19:25,681 --> 00:19:29,306
my parents loved music and I
loved working in record stores.
449
00:19:29,340 --> 00:19:31,308
It's all I've ever
done my entire life
450
00:19:31,342 --> 00:19:32,792
since I got out of high school.
451
00:19:33,896 --> 00:19:36,761
We have three stores now
452
00:19:36,796 --> 00:19:39,454
and each one of them
would be considered
453
00:19:39,488 --> 00:19:41,628
the largest record
store on the planet.
454
00:19:43,147 --> 00:19:46,771
We became a place for weirdo
record geeks like myself
455
00:19:46,806 --> 00:19:49,843
to have a good job and
create a community.
456
00:19:50,810 --> 00:19:52,846
It's a perfect job for me.
457
00:19:52,881 --> 00:19:56,264
I get to sleep in late, I
get to wear my hair long
458
00:19:56,298 --> 00:19:57,748
and just be myself.
459
00:20:00,820 --> 00:20:02,856
- The record shop in
the pre-internet days,
460
00:20:02,891 --> 00:20:07,516
it was where you would go to
find your crowd of people,
461
00:20:07,551 --> 00:20:10,036
it was where you would go
to find out about music
462
00:20:10,070 --> 00:20:11,831
and records and
buy concert tickets
463
00:20:11,865 --> 00:20:14,005
and maybe see a band play.
464
00:20:14,040 --> 00:20:17,285
That's just where anyone
who was interested
465
00:20:17,319 --> 00:20:19,839
in all that kind of
stuff was hanging out.
466
00:20:19,873 --> 00:20:21,910
- Goin' to a record store
was part of my life.
467
00:20:21,944 --> 00:20:23,912
It was something I always did,
468
00:20:23,946 --> 00:20:26,535
I never imagined I
wouldn't be doing that.
469
00:20:27,571 --> 00:20:29,883
[soft music]
470
00:20:31,747 --> 00:20:34,094
So I was opening a
record store in the '90s
471
00:20:34,129 --> 00:20:36,890
and Dr. Dre was just
about to drop Snoop.
472
00:20:36,925 --> 00:20:38,996
It was an interesting time.
473
00:20:39,030 --> 00:20:40,618
My musical experience
was difference
474
00:20:40,653 --> 00:20:42,827
than the older guys who'd
opened record stores before me
475
00:20:42,862 --> 00:20:44,864
and everybody's gonna put
a little bit of themselves
476
00:20:44,898 --> 00:20:46,452
into their space.
477
00:20:46,486 --> 00:20:49,351
Well I think the typical Sound
Garden employee is people
478
00:20:49,386 --> 00:20:53,666
who truly love records
and record stores.
479
00:20:53,700 --> 00:20:55,288
This is where they'd
want to hang out.
480
00:20:55,323 --> 00:20:56,738
We don't care if you have a
drink while you're working
481
00:20:56,772 --> 00:20:58,947
or you're high on weed.
482
00:20:58,981 --> 00:21:00,845
We don't really give
a shit, you know?
483
00:21:00,880 --> 00:21:03,434
It's not like we're
school bus drivers here.
484
00:21:03,469 --> 00:21:05,816
It's a community of people
485
00:21:05,850 --> 00:21:08,059
who are very similar
to their customers.
486
00:21:09,923 --> 00:21:13,272
[soft music continues]
487
00:21:13,306 --> 00:21:15,101
- I feel like if you
walk into my store
488
00:21:15,135 --> 00:21:16,965
and you can't find
something you like,
489
00:21:16,999 --> 00:21:18,656
then I have somehow
failed in my mission
490
00:21:18,691 --> 00:21:20,209
to be a record shop.
491
00:21:20,244 --> 00:21:22,764
I want the kid who walks in,
492
00:21:22,798 --> 00:21:24,455
if she's eight or
nine years old,
493
00:21:24,490 --> 00:21:25,836
to find her favorite record
494
00:21:25,870 --> 00:21:28,528
and as she develops
her own musical taste
495
00:21:28,563 --> 00:21:30,254
over the next 10, 20 years,
496
00:21:30,289 --> 00:21:32,774
she can find everything
that she likes
497
00:21:32,808 --> 00:21:34,085
here at the record shop.
498
00:21:36,191 --> 00:21:38,331
- I'd never seen anything
like it in my life
499
00:21:38,366 --> 00:21:39,919
and there are people
500
00:21:39,953 --> 00:21:41,645
standing in front of record
bins going like this.
501
00:21:41,679 --> 00:21:45,787
So I just kind of saddled
up to one of the record bins
502
00:21:45,821 --> 00:21:49,031
and I start flipping through
and felt like, you know,
503
00:21:49,066 --> 00:21:51,758
this is a world that
I wanted to be in.
504
00:21:53,312 --> 00:21:55,106
- You know you basically are
gonna get turned on to things
505
00:21:55,141 --> 00:21:57,937
just by looking this
way or that way,
506
00:21:57,971 --> 00:22:00,111
as opposed to having
something fed to you
507
00:22:00,146 --> 00:22:01,112
by some logarithm.
508
00:22:02,769 --> 00:22:07,567
- There's a lot of records
that only exist as records,
509
00:22:07,602 --> 00:22:11,191
so going into like a
dusty record store,
510
00:22:11,226 --> 00:22:13,504
digging under the shelves
into the other crates
511
00:22:13,539 --> 00:22:15,955
and it's almost like
being an archeologist
512
00:22:15,989 --> 00:22:17,197
and digging out stuff.
513
00:22:17,232 --> 00:22:19,027
- I love digging in the crates.
514
00:22:19,061 --> 00:22:21,340
Unfortunately I always
wear a really nice shirt
515
00:22:21,374 --> 00:22:23,790
when I should be wearing
a really grungy shirt
516
00:22:23,825 --> 00:22:26,690
to go dig in the crates.
517
00:22:26,724 --> 00:22:28,795
- I think fun is really
the bottom line to it all.
518
00:22:28,830 --> 00:22:30,176
It's fun to go to stores.
519
00:22:30,210 --> 00:22:31,695
You bump into somebody you know,
520
00:22:31,729 --> 00:22:32,834
you see what they're buying.
521
00:22:32,868 --> 00:22:35,940
- I go up the block
here to Record City,
522
00:22:35,975 --> 00:22:39,841
maybe pop into my bar
up there, Westbury Inn,
523
00:22:39,875 --> 00:22:41,118
have a beer.
524
00:22:41,152 --> 00:22:43,569
Yeah, after a beer I
definitely get more records.
525
00:22:43,603 --> 00:22:46,503
[couple laughs]
526
00:22:46,537 --> 00:22:49,402
- My strategy is to
just be comfortable
527
00:22:49,437 --> 00:22:54,234
and touch all the
records in the store.
528
00:22:54,269 --> 00:22:56,754
- I'm a terrible browser.
529
00:22:56,789 --> 00:22:59,792
I'm like anything
could be in there.
530
00:22:59,826 --> 00:23:01,207
He's like-
531
00:23:01,241 --> 00:23:04,797
- [Couple] Anything could
be in there. [laughs]
532
00:23:04,831 --> 00:23:06,557
- And often anything is.
533
00:23:06,592 --> 00:23:08,663
- For people who like
to collect records,
534
00:23:08,697 --> 00:23:10,941
the thrill of what
might be behind the door
535
00:23:10,975 --> 00:23:13,150
of that little shop, you know,
536
00:23:13,184 --> 00:23:16,705
I've never been
stunned to find an MP3.
537
00:23:16,740 --> 00:23:18,327
- Finding something that,
538
00:23:18,362 --> 00:23:20,985
the day before you didn't
even previously know existed,
539
00:23:22,193 --> 00:23:24,195
like finding a South
African pressing
540
00:23:24,230 --> 00:23:25,956
of the first Stooges album.
541
00:23:27,578 --> 00:23:29,615
To most people
that's going to seem
542
00:23:30,478 --> 00:23:32,238
entirely inconsequential.
543
00:23:32,272 --> 00:23:33,515
Like, "Oh, is it
different music?"
544
00:23:33,550 --> 00:23:35,137
"Oh no, it's the same
master that was used
545
00:23:35,172 --> 00:23:37,864
at the Columbia Pitman pressing
plant in the United States."
546
00:23:37,899 --> 00:23:39,279
"Oh is it a different cover?"
547
00:23:39,314 --> 00:23:41,074
"No, it's the same picture."
548
00:23:41,109 --> 00:23:42,593
"Well what's
different about it?"
549
00:23:42,628 --> 00:23:45,665
"Well they used a slightly
different back cover orientation
550
00:23:45,700 --> 00:23:47,391
and the center
label's different."
551
00:23:48,496 --> 00:23:49,255
"That's it?"
552
00:23:49,289 --> 00:23:50,843
"Yeah, that's it."
553
00:23:50,877 --> 00:23:51,982
That makes...
554
00:23:52,914 --> 00:23:54,812
That's the highlight of a month.
555
00:23:54,847 --> 00:23:57,056
That is really, really exciting.
556
00:23:57,090 --> 00:23:59,679
- Who are the most
passionate weirdos?
557
00:24:00,818 --> 00:24:02,855
They're passionate
weirdos is who they are
558
00:24:02,889 --> 00:24:04,684
and by the way, I
subscribe to that,
559
00:24:04,719 --> 00:24:07,100
you know I am a
member of the tribe.
560
00:24:07,929 --> 00:24:10,621
[graceful music]
561
00:24:14,314 --> 00:24:17,663
- Music had been a way of
dealing with depression for me,
562
00:24:18,905 --> 00:24:20,217
a way of being less lonely
563
00:24:20,251 --> 00:24:22,702
as I kind of left my
hometown very young
564
00:24:22,737 --> 00:24:24,048
and was moving around
565
00:24:24,083 --> 00:24:26,119
and very often didn't
have anyone around me.
566
00:24:27,811 --> 00:24:30,261
You know I'm like
poor and 18 years old
567
00:24:30,296 --> 00:24:31,884
and what ended up
happening is somebody,
568
00:24:31,918 --> 00:24:33,092
who was a little older than me,
569
00:24:33,126 --> 00:24:35,094
took me into their big
demo room, sat me down
570
00:24:35,128 --> 00:24:37,303
and played me a live
David Bowie recording
571
00:24:37,337 --> 00:24:40,996
on this like $300,000
LYD Dynaudio system
572
00:24:41,031 --> 00:24:42,964
and absolutely wrecked
my frame of reference
573
00:24:42,998 --> 00:24:45,069
for what good sound was.
574
00:24:45,104 --> 00:24:47,486
It was like okay, well I can
have this emotional experience,
575
00:24:47,520 --> 00:24:51,490
this anti-depressant experience
and I can have it be better?
576
00:24:51,524 --> 00:24:52,491
Sign me up.
577
00:24:53,871 --> 00:24:55,286
- I have a nice
sound system at home.
578
00:24:55,321 --> 00:24:56,840
I have a very nice turntable.
579
00:24:56,874 --> 00:24:59,118
I keep my records clean
580
00:24:59,152 --> 00:25:02,155
and when I'm listening to a
record I have to pay attention.
581
00:25:02,190 --> 00:25:05,089
- See, this is hi-fi,
582
00:25:05,124 --> 00:25:06,574
okay?
583
00:25:06,608 --> 00:25:08,334
High fidelity.
584
00:25:08,368 --> 00:25:10,129
- Audiophiles are the worst.
585
00:25:10,992 --> 00:25:13,650
They are the worst, come on.
586
00:25:13,684 --> 00:25:15,824
They are passionate
587
00:25:15,859 --> 00:25:20,795
about all the wrong things
about vinyl records.
588
00:25:22,003 --> 00:25:23,867
They prefer to complain
than to just sit back
589
00:25:23,901 --> 00:25:28,457
and ignore that .01%
of imperfection here.
590
00:25:29,976 --> 00:25:32,220
And I'm sure this will be used
against me in a court of law
591
00:25:32,254 --> 00:25:34,602
and I've just dug my own grave.
592
00:25:34,636 --> 00:25:36,742
I get as much.
593
00:25:36,776 --> 00:25:39,054
- I think the dominant image
you see of record collectors
594
00:25:39,089 --> 00:25:41,678
and the media tends
to be some version
595
00:25:41,712 --> 00:25:43,576
of "The Simpsons"
comic store guy.
596
00:25:43,611 --> 00:25:45,647
- Someone has mixed an
"Amazing Spider-Man" in
597
00:25:45,682 --> 00:25:48,581
with the "Peter Parker, The
Spectacular Spider-Man" series.
598
00:25:48,616 --> 00:25:50,341
This will not stand.
599
00:25:50,376 --> 00:25:52,136
- I'm not saying
that's completely false
600
00:25:52,171 --> 00:25:54,691
because I've met people that
certainly fit that profile.
601
00:25:54,725 --> 00:25:56,175
But I think over the years,
602
00:25:56,209 --> 00:25:58,833
I've met a very, very
diverse array of people
603
00:25:58,867 --> 00:26:00,213
who are into records.
604
00:26:00,248 --> 00:26:01,939
You don't necessarily see
that reflected, though,
605
00:26:01,974 --> 00:26:05,080
in the depictions that we
have for record collectors.
606
00:26:05,115 --> 00:26:07,048
- Nah, that one's not so great.
607
00:26:08,118 --> 00:26:09,809
This is the one I'd recommend.
608
00:26:09,844 --> 00:26:12,501
It's a, I mean this track
alone by Memphis Minnie
609
00:26:12,536 --> 00:26:15,919
is worth about $500 if
you own the original 78.
610
00:26:15,953 --> 00:26:17,058
- [Enid] Wow.
611
00:26:17,092 --> 00:26:18,024
[Rebecca snorts]
[foot stomps]
612
00:26:18,059 --> 00:26:20,164
- It always has been
613
00:26:20,199 --> 00:26:23,202
kind of a boys club kind
of thing historically.
614
00:26:23,236 --> 00:26:27,137
- I think that's a stereotype
and I would beg to differ
615
00:26:27,171 --> 00:26:30,243
because I was buying vinyl
when I was a teenager
616
00:26:32,245 --> 00:26:36,284
and I'm not a young white
male or a middle-aged white,
617
00:26:36,318 --> 00:26:37,872
or I wasn't, yeah.
618
00:26:37,906 --> 00:26:40,115
- The big struggle that
the high-end audio industry
619
00:26:40,150 --> 00:26:43,774
has identified for itself
is this evolving discussion
620
00:26:43,809 --> 00:26:47,571
that's about how to reach out
to women, people of color,
621
00:26:47,606 --> 00:26:49,711
you know all sorts
of youth, minority,
622
00:26:49,746 --> 00:26:51,195
all of those sort of sectors
623
00:26:51,230 --> 00:26:53,059
that they've never
touched on before.
624
00:26:53,094 --> 00:26:56,097
And ironically, they continue
to do the exact things
625
00:26:56,131 --> 00:26:58,996
that are not helpful
in that pursuit
626
00:26:59,031 --> 00:27:01,102
and that is to treat
women like children
627
00:27:01,136 --> 00:27:02,828
and young people
like they're idiots
628
00:27:02,862 --> 00:27:04,933
and people of color
like criminals.
629
00:27:04,968 --> 00:27:07,004
If you want to change things,
you have to just do it.
630
00:27:07,039 --> 00:27:11,319
- The fact that then I
thought that vinyl belonged,
631
00:27:11,353 --> 00:27:14,080
in a certain sense, to that
certain kind of white man,
632
00:27:14,115 --> 00:27:18,809
was definitely
encouraged by the images
633
00:27:18,844 --> 00:27:21,260
whenever anybody was
talking about vinyl.
634
00:27:21,294 --> 00:27:22,813
- You guys are snobs.
635
00:27:22,848 --> 00:27:24,056
- No, we're not.
636
00:27:24,090 --> 00:27:25,298
- No, seriously, you're
totally elitists.
637
00:27:25,333 --> 00:27:27,473
You feel like the
underappreciated scholars
638
00:27:27,507 --> 00:27:30,234
so you shit on the people
who know less than you.
639
00:27:30,269 --> 00:27:31,339
- No.
- Which is everybody.
640
00:27:31,373 --> 00:27:32,789
- Yeah.
- Yes.
641
00:27:32,823 --> 00:27:33,824
- I think a lot of people think
642
00:27:33,859 --> 00:27:34,998
that when you go
to a record store,
643
00:27:35,032 --> 00:27:36,482
the owner is gonna be grumpy
644
00:27:36,516 --> 00:27:38,001
and he's gonna sort of judge you
645
00:27:38,035 --> 00:27:39,381
and I've certainly
felt that way.
646
00:27:39,416 --> 00:27:44,076
- I've had more than one
male cable technician walk in
647
00:27:44,110 --> 00:27:45,146
and look at my records
648
00:27:45,180 --> 00:27:47,700
and say, "Wow, whose
records are these?"
649
00:27:47,735 --> 00:27:51,324
If I had a penis, you would
assume they were my records.
650
00:27:51,359 --> 00:27:53,568
- Do I feel good
when someone's like,
651
00:27:53,602 --> 00:27:55,535
"Oh cool, the DJ is a woman.
652
00:27:55,570 --> 00:27:57,192
That's cool, that's different."
653
00:27:57,227 --> 00:28:00,748
Like, dude, I'm tryin'
to just do my job here,
654
00:28:00,782 --> 00:28:02,750
I don't need commentary.
655
00:28:02,784 --> 00:28:04,199
I might be really colorful.
656
00:28:04,234 --> 00:28:06,201
I might have weird records,
657
00:28:06,236 --> 00:28:07,651
but I've been doing
this for 10 years
658
00:28:07,686 --> 00:28:09,273
and I know how to run a mixer,
659
00:28:09,308 --> 00:28:10,550
I know how to run a turntable,
660
00:28:10,585 --> 00:28:12,345
I know how to beat match.
661
00:28:12,380 --> 00:28:13,933
Like I know these things
662
00:28:13,968 --> 00:28:18,317
and I'm just ready for people
to just assume that I do.
663
00:28:20,181 --> 00:28:21,320
♪ The stuff that held back
664
00:28:21,354 --> 00:28:22,804
♪ Do want somebody
665
00:28:22,839 --> 00:28:24,081
[vibrant rap music]
666
00:28:24,116 --> 00:28:26,635
- During the low
point of vinyl sales,
667
00:28:26,670 --> 00:28:30,122
the one community I think
that still held onto it
668
00:28:30,156 --> 00:28:31,192
was really DJs.
669
00:28:32,641 --> 00:28:35,886
When everyone else decided to
shift over to other formats,
670
00:28:35,921 --> 00:28:37,405
those particular DJs were always
671
00:28:37,439 --> 00:28:40,546
still gonna stay loyal to vinyl.
672
00:28:40,580 --> 00:28:43,825
- The DJs, you know,
they demanded it.
673
00:28:43,860 --> 00:28:45,516
If the labels
weren't gonna do it,
674
00:28:45,551 --> 00:28:47,173
there were bootlegs coming out
675
00:28:47,208 --> 00:28:49,624
and I think they were kinda
forced into keeping it going
676
00:28:49,658 --> 00:28:51,177
through like the '90s.
677
00:28:51,971 --> 00:28:55,043
[playful scratching music]
678
00:28:55,078 --> 00:28:58,046
It's a medium that lends
itself to creativity.
679
00:28:58,081 --> 00:28:59,289
Like there's endless,
680
00:28:59,323 --> 00:29:02,395
like crazy things you
can do with vinyl.
681
00:29:04,397 --> 00:29:07,746
[audience cheering]
682
00:29:07,780 --> 00:29:09,195
- With the DJs, we have
hip-hop, we have punk,
683
00:29:09,230 --> 00:29:11,197
but in between there
there was a layer of kids
684
00:29:11,232 --> 00:29:13,199
that were influenced by hip-hop,
685
00:29:13,234 --> 00:29:14,580
but wanted to do something new,
686
00:29:14,614 --> 00:29:17,307
placing samples
together to make beats.
687
00:29:17,341 --> 00:29:20,241
[light music]
688
00:29:20,275 --> 00:29:21,794
- In the 2000s,
689
00:29:21,829 --> 00:29:25,142
digital DJing in a particular
vinyl emulation systems
690
00:29:25,177 --> 00:29:27,455
or digital vinyl
systems like Serato,
691
00:29:27,489 --> 00:29:29,560
when these began to come online
692
00:29:29,595 --> 00:29:32,218
a lot more DJs were
happy to embrace that.
693
00:29:32,253 --> 00:29:35,256
- Control signals come
in all different colors,
694
00:29:35,290 --> 00:29:38,569
whether they be
vinyl, and sizes.
695
00:29:38,604 --> 00:29:40,675
They also come in CD form
696
00:29:40,709 --> 00:29:43,574
or you can put the
file on a USB stick.
697
00:29:43,609 --> 00:29:45,266
- So much to my surprise,
698
00:29:45,300 --> 00:29:48,234
these people who had
been DJs since the 1980s,
699
00:29:48,269 --> 00:29:50,823
begin to just liquidate
their entire collections.
700
00:29:50,858 --> 00:29:52,756
- We've seen a
decrease definitely,
701
00:29:52,791 --> 00:29:54,240
definitely in hip-hop 12 inches
702
00:29:54,275 --> 00:29:55,863
and dance 12 inches
over the years.
703
00:29:55,897 --> 00:30:00,799
And I think that DJs now
don't spin vinyl as much.
704
00:30:02,007 --> 00:30:04,112
- I had a tour in
Japan a while back
705
00:30:04,147 --> 00:30:08,358
and the promoter was like, "Hey,
are you gonna bring vinyl?"
706
00:30:08,392 --> 00:30:11,740
And I said, "Well, if I
do are they paying more,
707
00:30:11,775 --> 00:30:14,398
'cause I have more baggage
fees," and stuff like that.
708
00:30:14,433 --> 00:30:15,158
He goes, "No."
709
00:30:15,192 --> 00:30:16,504
I was like, "Okay.
710
00:30:16,538 --> 00:30:18,575
Well then why would I bring
it, you know?" [laughs]
711
00:30:18,609 --> 00:30:20,197
- Boom, that's iPod.
712
00:30:20,232 --> 00:30:22,303
I happen to have one right
here in my pocket in fact.
713
00:30:22,337 --> 00:30:23,131
[audience laughing]
714
00:30:23,166 --> 00:30:24,615
There it is right there.
715
00:30:24,650 --> 00:30:26,307
[audience applauding]
716
00:30:26,341 --> 00:30:27,895
[upbeat music]
717
00:30:27,929 --> 00:30:31,519
- [Kurt] It all came crashing
down in the Napster era.
718
00:30:31,553 --> 00:30:34,177
- And I just was like, "No, why?
719
00:30:34,211 --> 00:30:36,041
It's here, why change it?"
720
00:30:36,075 --> 00:30:37,905
- It's the era of the MP3
721
00:30:37,939 --> 00:30:40,114
that delivers the coup
de grace, if you will.
722
00:30:40,148 --> 00:30:42,771
- [Steve] To have your
whole music library with you
723
00:30:42,806 --> 00:30:47,673
at all times is a quantum
leap in listening to music.
724
00:30:47,707 --> 00:30:52,160
- I think that music
fans took out their anger
725
00:30:52,195 --> 00:30:53,955
or their
726
00:30:53,990 --> 00:30:54,922
distress
727
00:30:54,956 --> 00:30:58,028
with record labels on our shops.
728
00:30:58,063 --> 00:31:02,515
We were the natural go-to for
people to express their dismay
729
00:31:02,550 --> 00:31:05,380
with pricing, with availability
730
00:31:05,415 --> 00:31:07,969
and as a result,
we were easy prey.
731
00:31:08,004 --> 00:31:09,695
- [Reporter] There is
a lot of history here
732
00:31:09,729 --> 00:31:12,249
and it's gonna take a little
while to liquidate it all
733
00:31:12,284 --> 00:31:14,527
so you've probably got a
couple of months left to come
734
00:31:14,562 --> 00:31:17,772
and get a piece of this
history for what it's worth.
735
00:31:17,806 --> 00:31:19,567
- I think there was one year
736
00:31:19,601 --> 00:31:23,226
where I didn't even release
anything on vinyl as a label
737
00:31:23,260 --> 00:31:24,330
and I was thinking like.
738
00:31:25,538 --> 00:31:26,919
- And we didn't
sell enough of it
739
00:31:26,954 --> 00:31:30,233
to make it worth manufacturing,
740
00:31:30,267 --> 00:31:33,512
you know, 500 of them
in order to sell 50.
741
00:31:33,546 --> 00:31:36,342
[car engines hum]
742
00:31:38,413 --> 00:31:40,174
- [Kurt] A lot of
record pressing plants
743
00:31:40,208 --> 00:31:41,520
went out of business.
744
00:31:45,351 --> 00:31:47,526
- Music was always
really important to me,
745
00:31:47,560 --> 00:31:49,459
but my career was in business.
746
00:31:50,632 --> 00:31:53,256
In the mid-2000s, I
kind of reached a point
747
00:31:53,290 --> 00:31:55,396
where I decided that I
wanted to find something
748
00:31:55,430 --> 00:31:58,226
that was kind of a smaller,
more niche-like business
749
00:31:58,261 --> 00:32:00,677
where I could be more
hands-on involved.
750
00:32:01,954 --> 00:32:04,025
And this is where it all began.
751
00:32:04,060 --> 00:32:05,716
That was my old desk.
752
00:32:05,751 --> 00:32:07,442
[light switches click]
753
00:32:07,477 --> 00:32:10,204
I wasn't looking for a
vinyl record manufacturer.
754
00:32:10,238 --> 00:32:12,413
It never occurred to me that
I might find one of those,
755
00:32:12,447 --> 00:32:16,210
but this business had
existed since 1949.
756
00:32:16,244 --> 00:32:19,420
[light switches click]
757
00:32:19,454 --> 00:32:21,456
I knew enough about music
and I had enough beliefs
758
00:32:21,491 --> 00:32:23,631
that vinyl's not gonna go away.
759
00:32:23,665 --> 00:32:25,081
I thought it could be something
760
00:32:25,115 --> 00:32:27,531
where it would be a
good, stable investment,
761
00:32:27,566 --> 00:32:28,981
I could spend time on it
762
00:32:29,016 --> 00:32:30,431
that would be
emotionally meaningful
763
00:32:30,465 --> 00:32:32,433
and I thought I could add
value to the business.
764
00:32:32,467 --> 00:32:33,365
Some of this is left.
765
00:32:33,399 --> 00:32:34,607
There's our old break room.
766
00:32:34,642 --> 00:32:37,748
So I bought the company in 2007
767
00:32:37,783 --> 00:32:39,819
and thought it was
gonna be stable
768
00:32:39,854 --> 00:32:42,443
and require a little
attention, but not a lot.
769
00:32:43,547 --> 00:32:45,135
This is the Motown Suite.
770
00:32:45,170 --> 00:32:48,449
This is where the Motown
artists would celebrate
771
00:32:48,483 --> 00:32:50,658
their new record releases.
772
00:32:50,692 --> 00:32:52,591
And they needed a place to come
773
00:32:52,625 --> 00:32:54,248
because they couldn't get space
774
00:32:54,282 --> 00:32:56,975
in the segregated
South back in the '60s.
775
00:32:57,009 --> 00:33:00,116
And everything is
completely intact
776
00:33:00,150 --> 00:33:00,979
and
777
00:33:02,704 --> 00:33:04,292
I'm sure if these
walls could talk,
778
00:33:04,327 --> 00:33:05,673
there'd be some great stories.
779
00:33:07,192 --> 00:33:09,504
A large part of what the
company did when I bought it
780
00:33:09,539 --> 00:33:11,955
was they made 12 inch
single records for DJs,
781
00:33:11,990 --> 00:33:13,405
promotional records.
782
00:33:13,439 --> 00:33:15,994
That's how the major labels
would support a new artist.
783
00:33:16,028 --> 00:33:19,652
Scattered throughout here
we had three press rooms.
784
00:33:19,687 --> 00:33:22,448
We had seven presses
in this little room,
785
00:33:22,483 --> 00:33:24,036
six presses going down there
786
00:33:24,071 --> 00:33:26,280
and another eight
presses going back there.
787
00:33:27,557 --> 00:33:30,525
And we shoved an awful lot in
this small little building.
788
00:33:31,664 --> 00:33:33,632
Shortly after I
bought the company,
789
00:33:33,666 --> 00:33:36,152
the labels decided to
discontinue that practice
790
00:33:36,186 --> 00:33:38,085
of producing 12
inch single records.
791
00:33:39,603 --> 00:33:41,122
That had a devastating impact
792
00:33:41,157 --> 00:33:43,814
on this small, stable business
that I thought I had bought.
793
00:33:43,849 --> 00:33:46,886
Suddenly it became a
very challenged business.
794
00:33:46,921 --> 00:33:48,509
[light switches click]
795
00:33:48,543 --> 00:33:51,063
There's nothing that said
it's going to come back
796
00:33:51,098 --> 00:33:54,687
and it got worse
before it got better.
797
00:33:54,722 --> 00:33:57,449
[somber music]
798
00:33:59,485 --> 00:34:02,281
[crowds murmur]
799
00:34:03,455 --> 00:34:07,045
- 2007 is sort of
considered the bottom.
800
00:34:07,079 --> 00:34:09,599
That year the market sold
less than a million units.
801
00:34:10,807 --> 00:34:12,498
I think my wife
and I were married,
802
00:34:12,533 --> 00:34:14,431
we were getting ready to move
for the third or fourth time,
803
00:34:14,466 --> 00:34:16,813
as you are when you're
young and just married,
804
00:34:16,847 --> 00:34:20,713
and it was like, I don't
have the space, I'm done.
805
00:34:22,681 --> 00:34:25,270
I got rid of all my records.
806
00:34:31,207 --> 00:34:33,968
- Back then, we were
on all in media stories
807
00:34:34,002 --> 00:34:35,659
for actually going
out of business
808
00:34:35,694 --> 00:34:37,178
and our business is failing
809
00:34:37,213 --> 00:34:39,180
and I was like, that's a
horrible story to tell.
810
00:34:39,215 --> 00:34:42,010
We're like telling people
we're not cool anymore
811
00:34:42,045 --> 00:34:44,668
and that's all we
have is being cool.
812
00:34:44,703 --> 00:34:48,810
So we held a conference for
all the indie record stores
813
00:34:48,845 --> 00:34:51,192
called Noise in the Basement
and we were talkin' about
814
00:34:51,227 --> 00:34:54,713
how we can perhaps
change the perceptions,
815
00:34:54,747 --> 00:34:56,059
just change the story.
816
00:34:56,094 --> 00:34:57,336
I said, "Hey, maybe
we could do something
817
00:34:57,371 --> 00:34:58,682
called Record Store Day."
818
00:34:58,717 --> 00:35:00,615
- Yes, we're gonna throw
a party for ourselves.
819
00:35:00,650 --> 00:35:01,651
That seems a little weird,
820
00:35:01,685 --> 00:35:03,653
but let's try it and
see what happens.
821
00:35:03,687 --> 00:35:04,688
And if you throw a party,
822
00:35:04,723 --> 00:35:06,656
it's will people show
up to your party?
823
00:35:07,484 --> 00:35:09,728
- Vinyl was our only hope
824
00:35:09,762 --> 00:35:12,731
and we just hoped somebody
else would give a shit.
825
00:35:12,765 --> 00:35:14,008
♪ You've been, you've been
826
00:35:14,042 --> 00:35:15,630
♪ Runnin' through my mind
827
00:35:15,665 --> 00:35:16,942
♪ And I've been thinkin' that
828
00:35:16,976 --> 00:35:19,565
We can get artists to
contribute some tracks,
829
00:35:19,600 --> 00:35:20,601
some 7 inches,
830
00:35:20,635 --> 00:35:22,637
some things that are
only exclusive to us.
831
00:35:22,672 --> 00:35:24,570
- The idea is they're limited.
832
00:35:24,605 --> 00:35:27,608
What format lends
itself to that? Vinyl.
833
00:35:27,642 --> 00:35:28,643
- Check this out,
834
00:35:28,678 --> 00:35:30,645
this is Chuck D for
Record Store Day.
835
00:35:30,680 --> 00:35:32,785
- [Bryan] It was
like all the biggies.
836
00:35:32,820 --> 00:35:36,341
Metallica was our first
Record Store Day ambassadors.
837
00:35:36,375 --> 00:35:38,481
From there it just
continued to grow.
838
00:35:38,515 --> 00:35:40,655
- Of course I'm no stranger
to the title ambassador.
839
00:35:40,690 --> 00:35:43,210
- I now have the
power to command you
840
00:35:43,244 --> 00:35:45,281
to attend Record Store Day.
841
00:35:45,315 --> 00:35:48,111
- I'm kind of blown away
about what it is now.
842
00:35:48,146 --> 00:35:50,803
We started it six years ago
843
00:35:52,011 --> 00:35:54,911
and we only had 30
artists participate.
844
00:35:54,945 --> 00:35:58,984
Now we have 350 artists
participating, it's worldwide.
845
00:35:59,018 --> 00:36:02,746
Record Store Day gave me and
the employees who work here
846
00:36:02,781 --> 00:36:05,024
an opportunity to
continue to work
847
00:36:05,059 --> 00:36:07,303
in an environment we love.
848
00:36:07,337 --> 00:36:10,927
You know we're kinda cool again.
849
00:36:10,961 --> 00:36:13,032
- You know, no accounting
for the human heart,
850
00:36:13,067 --> 00:36:15,207
it's a very strange machine.
851
00:36:15,242 --> 00:36:17,727
- As you can see in the
room we're sitting in,
852
00:36:17,761 --> 00:36:18,624
I haven't
853
00:36:19,832 --> 00:36:20,626
stopped
854
00:36:21,765 --> 00:36:24,699
then rebuying the
records I got rid of,
855
00:36:24,734 --> 00:36:26,149
or just buying more records.
856
00:36:26,184 --> 00:36:28,738
So I was on the wagon
is what I'm saying
857
00:36:29,808 --> 00:36:30,843
and now,
858
00:36:32,362 --> 00:36:33,743
I'm drunk with vinyl.
859
00:36:34,813 --> 00:36:36,228
[upbeat music]
860
00:36:36,263 --> 00:36:37,747
- It was just this
gradual change
861
00:36:37,781 --> 00:36:39,058
and you all of a sudden realize
862
00:36:39,093 --> 00:36:41,820
that there's more and
more stores opening up,
863
00:36:41,854 --> 00:36:43,511
there's more and
more online retailers
864
00:36:43,546 --> 00:36:44,788
that are carrying vinyl.
865
00:36:44,823 --> 00:36:47,688
- All sorts of
independent entities
866
00:36:47,722 --> 00:36:50,484
continued to make records
when the majors weren't.
867
00:36:50,518 --> 00:36:53,176
- And if you have
clout as an artist,
868
00:36:53,211 --> 00:36:55,040
you're going to want to
have this experience,
869
00:36:55,074 --> 00:36:56,800
not this experience.
870
00:36:56,835 --> 00:36:57,698
- I think that's when we started
871
00:36:57,732 --> 00:36:58,871
to see a younger demographic.
872
00:37:00,390 --> 00:37:03,151
- I think I was like 15 or
16 when my dad bought me
873
00:37:03,186 --> 00:37:04,843
like one of those Crosleys,
874
00:37:04,877 --> 00:37:07,466
not the powder blue one,
it was a different color.
875
00:37:08,743 --> 00:37:11,643
And he bought like The Postal
Service "Give Up" record,
876
00:37:11,677 --> 00:37:12,540
[laughs] which is
kinda funny to me
877
00:37:12,575 --> 00:37:13,852
that that's my first record
878
00:37:13,886 --> 00:37:15,163
'cause it's like
kinda ridiculous.
879
00:37:15,198 --> 00:37:18,753
- More attention has
been paid in recent years
880
00:37:18,788 --> 00:37:23,793
to reaching an audience
where the default setting
881
00:37:25,070 --> 00:37:27,383
is not white dudes
of a certain age.
882
00:37:27,417 --> 00:37:31,697
- I definitely think this
second generation of record fans
883
00:37:31,732 --> 00:37:35,805
has maybe destigmatized
the idea that everyone
884
00:37:35,839 --> 00:37:39,705
that likes vinyl is this
weird dude with a ponytail,
885
00:37:39,740 --> 00:37:42,536
kinda hangin' out
listening to only vinyl.
886
00:37:42,570 --> 00:37:43,709
- When I first started
887
00:37:43,744 --> 00:37:45,470
and I would go to
other people's houses,
888
00:37:45,504 --> 00:37:46,816
like their record
player was something
889
00:37:46,850 --> 00:37:48,542
that only they could touch
890
00:37:48,576 --> 00:37:51,130
and now you're starting to
see that kind of break down.
891
00:37:51,165 --> 00:37:53,754
- And now that it's
kind of everywhere
892
00:37:53,788 --> 00:37:58,068
and really easy to order and
really easy to come across,
893
00:37:58,103 --> 00:38:00,588
I think more and more
people are starting
894
00:38:00,623 --> 00:38:01,831
to listen to vinyl.
895
00:38:02,797 --> 00:38:04,316
- [Billy] And you walk
into a record store
896
00:38:04,351 --> 00:38:06,698
and you see families and
little kids and men and women.
897
00:38:06,732 --> 00:38:09,494
It's literally not a bunch
of old white guys like me.
898
00:38:09,528 --> 00:38:12,773
- People of all
colors, all races,
899
00:38:12,807 --> 00:38:14,153
there's absolutely
no way to tell
900
00:38:14,188 --> 00:38:17,191
when a person walks in the
store what they're gonna buy.
901
00:38:17,225 --> 00:38:19,780
- As a kid, my parents
didn't have a record player.
902
00:38:19,814 --> 00:38:21,091
I didn't have a turntable
903
00:38:21,126 --> 00:38:23,680
until I was out
of college, really
904
00:38:23,715 --> 00:38:26,959
and that's when I started
devotedly collecting records.
905
00:38:26,994 --> 00:38:29,824
[soft celestial music]
906
00:38:29,859 --> 00:38:32,586
So I started going out and
seeing DJs playing vinyl
907
00:38:32,620 --> 00:38:34,346
and I thought, "I
want to do that."
908
00:38:34,381 --> 00:38:36,521
I have really good
records, I have good taste,
909
00:38:36,555 --> 00:38:39,109
why am I not seeing
girls up there?
910
00:38:39,144 --> 00:38:42,009
Why do I not see
myself up there?
911
00:38:42,043 --> 00:38:44,114
I knew that there
were girls out there
912
00:38:44,149 --> 00:38:45,599
that wanted to learn how to DJ,
913
00:38:45,633 --> 00:38:47,463
they just didn't
know how to start.
914
00:38:48,809 --> 00:38:50,500
So I wanted to
create this platform
915
00:38:50,535 --> 00:38:53,779
for girls to get together
to talk about records,
916
00:38:53,814 --> 00:38:58,025
to skill share and that's how
Chulita Vinyl Club started.
917
00:38:58,059 --> 00:39:01,166
[lively music]
918
00:39:01,200 --> 00:39:03,755
- I'd never seen women
DJ up there before,
919
00:39:03,789 --> 00:39:06,447
so I was like if they could
do, then I can do it, too.
920
00:39:07,966 --> 00:39:09,139
- We started with
a couple of girls,
921
00:39:09,174 --> 00:39:11,176
two, three girls,
including myself
922
00:39:11,210 --> 00:39:14,110
and at the moment we
have about 55 girls
923
00:39:14,144 --> 00:39:16,492
in seven different cities.
924
00:39:16,526 --> 00:39:19,978
It's more than just teaching
each other how to DJ
925
00:39:20,012 --> 00:39:22,118
or talking about records.
926
00:39:22,152 --> 00:39:24,051
Girls that have
never met each other
927
00:39:24,085 --> 00:39:25,363
met at Chulita Vinyl Club
928
00:39:25,397 --> 00:39:28,055
and they're, you know,
the best of friends now.
929
00:39:29,332 --> 00:39:31,714
- Everybody's got their
own style and own flavor
930
00:39:31,748 --> 00:39:34,855
and I think that's part
of the club, you know?
931
00:39:34,889 --> 00:39:37,202
- [Claudia] We have
each other's backs.
932
00:39:37,236 --> 00:39:38,652
It's an awesome sisterhood.
933
00:39:41,137 --> 00:39:42,621
- Being able to hold the music
934
00:39:42,656 --> 00:39:45,348
that you're about to
put on is really cool.
935
00:39:45,383 --> 00:39:48,800
I didn't have a ton
of physical music
936
00:39:49,835 --> 00:39:50,836
as a kid
937
00:39:50,871 --> 00:39:52,148
and then I had none
938
00:39:52,182 --> 00:39:54,806
as iTunes became a
bigger part of my life.
939
00:39:54,840 --> 00:39:56,842
- What happened in the
late '90s, early 2000s,
940
00:39:56,877 --> 00:39:59,224
is that music
became very passive.
941
00:39:59,258 --> 00:40:02,227
It became very easy to listen
to it through your iPod,
942
00:40:02,261 --> 00:40:04,022
through your device,
through your computer,
943
00:40:04,056 --> 00:40:04,816
through your laptop.
944
00:40:04,850 --> 00:40:06,542
- There was this sense
945
00:40:06,576 --> 00:40:08,923
that music was becoming
evermore ephemeral
946
00:40:08,958 --> 00:40:12,686
and evermore portable and
evermore sort of on the wind.
947
00:40:12,720 --> 00:40:14,066
But at the same time,
948
00:40:14,101 --> 00:40:17,104
there were people who I
think in reaction to that
949
00:40:17,138 --> 00:40:20,072
were also interested
in having music
950
00:40:20,107 --> 00:40:21,764
that they could
hold in their hands.
951
00:40:21,798 --> 00:40:24,905
- I like the ritual of putting
a record on and sitting down.
952
00:40:24,939 --> 00:40:29,116
- I definitely like
having the physical album
953
00:40:29,150 --> 00:40:32,464
in front of me, putting
it on the turntable
954
00:40:32,499 --> 00:40:36,019
and really having that
experience of doing nothing else
955
00:40:36,054 --> 00:40:38,125
but listening to that record.
956
00:40:38,159 --> 00:40:39,506
- And then having to
kind of pay attention
957
00:40:39,540 --> 00:40:42,750
and go back 20 minutes
later and flip the side.
958
00:40:42,785 --> 00:40:46,409
- There are people who are
drawn to the inconvenience.
959
00:40:46,444 --> 00:40:49,067
There are people who are
drawn to inconvenience period
960
00:40:49,101 --> 00:40:52,380
because you feel like
you're working for your art
961
00:40:52,415 --> 00:40:53,589
and
962
00:40:53,623 --> 00:40:56,384
streaming strips that away
963
00:40:56,419 --> 00:40:59,077
in the name of
convenience and access.
964
00:40:59,111 --> 00:41:02,045
- Now you just bark
out a command to some
box in the corner
965
00:41:02,080 --> 00:41:04,151
and it plays music for you.
966
00:41:04,185 --> 00:41:06,394
- Alexa, play rock music.
967
00:41:06,429 --> 00:41:07,499
- [Alexa] Rock music.
968
00:41:07,534 --> 00:41:08,845
[hard guitar music]
969
00:41:08,880 --> 00:41:10,951
- I love walking down
my hallway at home
970
00:41:10,985 --> 00:41:12,677
and there's just a
big wall of records
971
00:41:12,711 --> 00:41:14,092
and I can look at them
972
00:41:14,126 --> 00:41:16,888
and remember the memories
associated with them,
973
00:41:16,922 --> 00:41:19,787
like where I got this or this
record came from my parents.
974
00:41:19,822 --> 00:41:21,479
- If you catch the bug early on,
975
00:41:21,513 --> 00:41:25,897
it sticks with you and it's a
way to go back to a happier,
976
00:41:25,931 --> 00:41:28,209
you know, more innocent time.
977
00:41:28,244 --> 00:41:29,797
- It's like when you're young
978
00:41:29,832 --> 00:41:31,661
and you're discovering
things for the first time,
979
00:41:33,525 --> 00:41:35,078
it's so great.
980
00:41:35,113 --> 00:41:38,288
- It's kind of ironic because
vinyl is a nostalgic thing,
981
00:41:38,323 --> 00:41:40,601
but I also think
it's novel to me
982
00:41:40,636 --> 00:41:44,778
as someone who thinks of
music as a digital item.
983
00:41:46,676 --> 00:41:49,921
- When we are buying something
we are defining ourselves,
984
00:41:49,955 --> 00:41:51,336
especially younger people.
985
00:41:51,370 --> 00:41:55,029
We're lookin' for ways to
tell ourselves who we are.
986
00:41:55,064 --> 00:41:56,134
- "I'm a guy who listens
987
00:41:56,168 --> 00:41:58,032
to Faith No More's
'The Real Thing,'"
988
00:41:58,067 --> 00:41:59,724
and if you're that guy,
989
00:41:59,758 --> 00:42:02,036
every time you open
your record cabinet
990
00:42:02,071 --> 00:42:03,348
and you see "The Real Thing,"
991
00:42:03,382 --> 00:42:05,557
it's like that's the
reflection of the person
992
00:42:05,592 --> 00:42:07,559
that you most
idealize in yourself
993
00:42:07,594 --> 00:42:08,940
and you get to take that out
994
00:42:08,974 --> 00:42:11,632
and have this you know
sacred event with it.
995
00:42:11,667 --> 00:42:13,013
At the end of the
day you're listening
996
00:42:13,047 --> 00:42:14,048
to Faith No More's
"The Real Thing,"
997
00:42:14,083 --> 00:42:15,671
you're just going
about it the long way.
998
00:42:15,705 --> 00:42:18,432
[soothing music]
999
00:42:18,466 --> 00:42:21,055
[wind rustling]
1000
00:42:22,678 --> 00:42:24,576
- My attraction to vinyl
has been a combination
1001
00:42:24,611 --> 00:42:26,992
of good association
from my childhood
1002
00:42:27,027 --> 00:42:30,478
and also I really like
the art form of it,
1003
00:42:30,513 --> 00:42:33,309
that you can display
a vinyl record.
1004
00:42:34,517 --> 00:42:35,967
This one
1005
00:42:37,934 --> 00:42:39,211
is special to me
1006
00:42:39,246 --> 00:42:41,731
because it's the very first
album cover recreation
1007
00:42:41,766 --> 00:42:46,011
that I did, also it has A
Tribe Called Quest break in it.
1008
00:42:46,046 --> 00:42:47,081
People ask me all the time
1009
00:42:47,116 --> 00:42:49,946
how I got started doing
album cover recreations
1010
00:42:49,981 --> 00:42:52,155
and there's no real
magical story to it.
1011
00:42:52,190 --> 00:42:55,055
It's just that I saw this
at my parent's house,
1012
00:42:55,089 --> 00:42:58,921
my parents had at the time
a huge orange tabby cat
1013
00:42:58,955 --> 00:43:01,993
and it just hit me like,
"Oh, that'd be so funny
1014
00:43:02,027 --> 00:43:06,066
if I could put the cat in
as the lion," and anyway.
1015
00:43:07,101 --> 00:43:08,724
It just started with that one
1016
00:43:08,758 --> 00:43:10,898
and I got such a huge reaction,
1017
00:43:10,933 --> 00:43:12,417
people thought it was so funny.
1018
00:43:12,451 --> 00:43:15,040
I was like, "Well if you like
that, I'm gonna keep going.
1019
00:43:15,075 --> 00:43:17,353
I'll show you this
and this and this."
1020
00:43:17,387 --> 00:43:19,769
I feel like I'm
spreading knowledge
1021
00:43:19,804 --> 00:43:22,565
or spreading information
about the record.
1022
00:43:22,600 --> 00:43:26,673
I really pride myself on
trying to write in the caption
1023
00:43:26,707 --> 00:43:30,469
something about
the circumstances
1024
00:43:30,504 --> 00:43:32,057
under which that album was made.
1025
00:43:32,092 --> 00:43:35,820
So who was the producer, who
played bass, who played guitar,
1026
00:43:35,854 --> 00:43:36,993
the photographer, too.
1027
00:43:37,925 --> 00:43:39,133
Like before this,
1028
00:43:39,168 --> 00:43:42,102
I had no real way to demonstrate
my enthusiasm for music
1029
00:43:42,136 --> 00:43:43,482
because I'm not a musician,
1030
00:43:43,517 --> 00:43:45,864
I tried to be a DJ for
a couple of years there,
1031
00:43:45,899 --> 00:43:47,314
but I'm not good at it.
1032
00:43:48,798 --> 00:43:50,179
I'm just a goofball.
1033
00:43:51,663 --> 00:43:53,354
It's just a perfect way
to showcase my collection.
1034
00:43:53,389 --> 00:43:55,633
See, pretty convincing, right?
1035
00:43:56,668 --> 00:43:57,980
[laughs]
1036
00:43:58,014 --> 00:44:01,259
[upbeat guitar music]
1037
00:44:09,336 --> 00:44:12,753
- We never really stopped
doing vinyl record jackets.
1038
00:44:12,788 --> 00:44:14,997
Did it come close to going away?
1039
00:44:15,031 --> 00:44:18,690
It did and then we
saw it comin' back,
1040
00:44:18,725 --> 00:44:23,005
I would say about 12 years ago
and it's just slowly grown.
1041
00:44:23,039 --> 00:44:25,248
One of the things I
think that has done that
1042
00:44:25,283 --> 00:44:28,286
is people started making them
a little bit more special.
1043
00:44:29,218 --> 00:44:31,358
Direct to board jackets,
old style jackets,
1044
00:44:31,392 --> 00:44:35,155
12 inch, 10 inch,
7 inch, box sets
1045
00:44:35,189 --> 00:44:37,157
and lots of specialty
items as well.
1046
00:44:40,850 --> 00:44:44,095
What we're kind of known for
is we do old style jackets.
1047
00:44:44,129 --> 00:44:45,786
And what the old
style jackets are
1048
00:44:45,821 --> 00:44:47,305
is they're printed on paper,
1049
00:44:47,339 --> 00:44:48,996
which is a little bit
nicer to print on,
1050
00:44:49,031 --> 00:44:51,343
and then they're mounted
to a gatefold blank.
1051
00:44:52,897 --> 00:44:56,176
They automatically get glue
put on the backside of them
1052
00:44:56,210 --> 00:45:00,905
and then these blanks are
hand mounted onto the sheets
1053
00:45:00,939 --> 00:45:04,287
and the front actually
gets turned over
1054
00:45:05,772 --> 00:45:07,221
to the backside.
1055
00:45:07,256 --> 00:45:11,191
Once that's done, you
now have the front,
1056
00:45:11,225 --> 00:45:14,815
what we call the cover and the
liner side of the gatefold,
1057
00:45:14,850 --> 00:45:17,335
and then now this is what
we call the inside spread.
1058
00:45:18,543 --> 00:45:20,027
So this is our smaller press.
1059
00:45:20,062 --> 00:45:24,722
This is a 29-inch Heidelberg,
six color with a coater.
1060
00:45:25,861 --> 00:45:30,141
It prints around
8,000 sheets an hour.
1061
00:45:31,694 --> 00:45:33,247
Things are looking really
good in our industry.
1062
00:45:33,282 --> 00:45:36,181
Not only is there
more work to be done,
1063
00:45:36,216 --> 00:45:39,115
there's more really high-quality
packaging to be done.
1064
00:45:39,150 --> 00:45:40,772
This is a flat sheet now,
1065
00:45:40,807 --> 00:45:42,740
but when we die
cut, fold and glue,
1066
00:45:42,774 --> 00:45:44,465
this'll be a gatefold jacket.
1067
00:45:46,157 --> 00:45:48,366
I think people started
making 'em special
1068
00:45:48,400 --> 00:45:51,058
to get people to buy vinyl
instead of downloading.
1069
00:45:51,093 --> 00:45:53,681
Before it was like a
single record jacket,
1070
00:45:53,716 --> 00:45:55,407
four color process,
single record jacket,
1071
00:45:55,442 --> 00:45:58,100
but now there's just so
many special coatings
1072
00:45:58,134 --> 00:46:01,172
and foil stamping and embossing
1073
00:46:01,206 --> 00:46:03,657
and scented or
textured coatings.
1074
00:46:03,691 --> 00:46:07,385
Just whatever you can think
up, we'll make it on a jacket.
1075
00:46:07,419 --> 00:46:08,869
[lively music]
1076
00:46:08,904 --> 00:46:11,251
Customers will come
to us with an idea
1077
00:46:11,285 --> 00:46:13,805
and 90% of the time
we'll make it happen
1078
00:46:13,840 --> 00:46:15,220
no matter what it is.
1079
00:46:15,255 --> 00:46:19,259
- Anytime you look at the
mass introduction of a format,
1080
00:46:19,293 --> 00:46:20,570
and it's always been this way,
1081
00:46:20,605 --> 00:46:22,089
as it gets more
and more accepted,
1082
00:46:22,124 --> 00:46:23,401
then you start to say,
1083
00:46:23,435 --> 00:46:25,610
"Okay, well how can
we squeeze more profit
1084
00:46:25,644 --> 00:46:27,612
out of these things
we're selling?"
1085
00:46:27,646 --> 00:46:31,443
So in the last throes of, you
know, the '90s and the 2000s,
1086
00:46:31,478 --> 00:46:35,413
the packaging gets pulled back,
the record gets pulled back.
1087
00:46:35,447 --> 00:46:37,242
It's a wonder any
of them survived
1088
00:46:37,277 --> 00:46:39,003
any length of time
out in the wild
1089
00:46:39,037 --> 00:46:42,178
because they were so thin
and the jackets were so light
1090
00:46:42,213 --> 00:46:46,182
- But eventually people have
the great idea, like QRP,
1091
00:46:46,217 --> 00:46:48,978
you know we'll let's do
this, but let's really do it.
1092
00:46:49,013 --> 00:46:50,393
Let's make sure
1093
00:46:50,428 --> 00:46:51,981
that the temperature of
the biscuit is just right.
1094
00:46:52,016 --> 00:46:53,396
Let's make sure the labels
are always dead center.
1095
00:46:53,431 --> 00:46:55,674
Let's make sure that we
have remastered the hell
1096
00:46:55,709 --> 00:46:56,952
out of this album
1097
00:46:56,986 --> 00:46:59,782
and that's where I think
the maturity happened.
1098
00:46:59,817 --> 00:47:03,855
The average audiophile who
would come into our stereo shop
1099
00:47:03,890 --> 00:47:06,409
was not asking for a music
server or a CD player anymore,
1100
00:47:06,444 --> 00:47:08,273
they were asking
for a turntable.
1101
00:47:08,308 --> 00:47:11,829
- The records are 180
gram, they're beautiful.
1102
00:47:11,863 --> 00:47:14,659
The whole outlay of
the jacket is gorgeous.
1103
00:47:14,693 --> 00:47:17,351
It is a full sensory experience
1104
00:47:17,386 --> 00:47:18,974
that is incredibly rewarding.
1105
00:47:20,147 --> 00:47:23,702
- We always start
with the vinyl package
1106
00:47:23,737 --> 00:47:27,534
and then the CD design
will be based off of that.
1107
00:47:29,363 --> 00:47:33,471
- Probably my favorite
physical album cover is,
1108
00:47:33,505 --> 00:47:37,199
it's one by The Format, it
was called "Dog Problems"
1109
00:47:37,233 --> 00:47:39,546
and as you open the album,
1110
00:47:39,580 --> 00:47:42,860
like different sections
of dogs kind of pop out.
1111
00:47:42,894 --> 00:47:44,137
- Probably one of
the bigger things
1112
00:47:44,171 --> 00:47:47,485
that we're known for is
nice deluxe packaging.
1113
00:47:47,519 --> 00:47:48,762
And you sit there and
you read the liner notes,
1114
00:47:48,796 --> 00:47:50,488
you look at all the great photos
1115
00:47:50,522 --> 00:47:52,386
and you kind of follow
along the story of the music
1116
00:47:52,421 --> 00:47:55,010
with the story in the book.
1117
00:47:55,044 --> 00:47:57,357
- The more special you
can make the vinyl,
1118
00:47:57,391 --> 00:48:01,464
the more likely it is that
people are gonna buy it.
1119
00:48:01,499 --> 00:48:06,504
You want to do limited, special
packaging or colored vinyl.
1120
00:48:07,160 --> 00:48:08,333
Don't tell anybody,
1121
00:48:09,610 --> 00:48:13,925
but colored vinyl doesn't
sound as good. [laughs]
1122
00:48:13,960 --> 00:48:18,171
- We try to anticipate,
is there a novelty aspect
1123
00:48:18,205 --> 00:48:20,449
that makes sense
to bring into this?
1124
00:48:20,483 --> 00:48:21,553
There's these little tricks
1125
00:48:21,588 --> 00:48:23,970
and these little sneaks
that you learn about
1126
00:48:24,004 --> 00:48:26,869
and so you can have the
groove on the record
1127
00:48:26,904 --> 00:48:29,389
start on the inside
and play outward.
1128
00:48:31,287 --> 00:48:33,738
- Liquid-filled records
and split color records,
1129
00:48:33,772 --> 00:48:35,671
a lot of things
that we have done,
1130
00:48:35,705 --> 00:48:38,156
we've done together
with the artist.
1131
00:48:38,191 --> 00:48:40,193
Perhaps the strangest
of all those requests
1132
00:48:40,227 --> 00:48:42,540
and one that we were willing
to manufacture the components,
1133
00:48:42,574 --> 00:48:44,507
but actually not
complete the assembly
1134
00:48:44,542 --> 00:48:45,923
was a blood-filled record
1135
00:48:47,234 --> 00:48:50,203
for Wayne Coyne of
The Flaming Lips.
1136
00:48:50,237 --> 00:48:53,102
- In elementary school we used
to do these balloon launches
1137
00:48:53,137 --> 00:48:55,070
where everyone in the
school got a helium balloon
1138
00:48:55,104 --> 00:48:57,900
and attached to it was a
postcard with your name on it
1139
00:48:57,935 --> 00:48:59,212
and you let 'em go.
1140
00:48:59,246 --> 00:49:00,558
I remember some turning up
1141
00:49:00,592 --> 00:49:02,318
in New Hampshire,
New England area.
1142
00:49:02,353 --> 00:49:06,115
Like wow, that's hundreds
of miles, that's so insane.
1143
00:49:06,150 --> 00:49:07,461
So how can we do
that with records?
1144
00:49:07,496 --> 00:49:08,807
So it's with great excitement
1145
00:49:08,842 --> 00:49:12,984
that we release Jack White's
"Freedom at 21" on a flexi-disc
1146
00:49:13,019 --> 00:49:15,953
only available via
helium balloon launch.
1147
00:49:15,987 --> 00:49:19,094
And we got hundreds upon
hundreds of helium balloons
1148
00:49:19,128 --> 00:49:21,475
and we just let 'em go.
1149
00:49:21,510 --> 00:49:22,787
I hope you can find one.
1150
00:49:25,134 --> 00:49:27,067
And they started showing
up in people's yards,
1151
00:49:27,102 --> 00:49:28,413
people started
putting 'em on Ebay,
1152
00:49:28,448 --> 00:49:31,796
people are paying
$4,000 for a flexi-disc.
1153
00:49:31,830 --> 00:49:33,901
That, to us, was
really, really cool.
1154
00:49:35,282 --> 00:49:37,871
[hopeful music]
1155
00:49:39,631 --> 00:49:43,463
- The toughest thing about
opening a brand-new record store
1156
00:49:43,497 --> 00:49:47,467
is that there are already
records at Walmart
1157
00:49:47,501 --> 00:49:48,951
and there are already
records at Target
1158
00:49:48,986 --> 00:49:50,780
and there's loads of
records at Amazon,
1159
00:49:50,815 --> 00:49:53,300
so you really have to
offer something unique.
1160
00:49:54,508 --> 00:49:57,235
We try to have a very
cool, sort of bohemian vibe
1161
00:49:58,685 --> 00:50:00,618
It sometimes feels like a temple
1162
00:50:00,652 --> 00:50:03,000
where somebody can
come in and receive,
1163
00:50:03,034 --> 00:50:04,622
almost like a sacrament,
1164
00:50:04,656 --> 00:50:06,693
receive in the music that
might be life-changing music
1165
00:50:06,727 --> 00:50:11,525
or might have extremely intimate
relationships with them.
1166
00:50:12,043 --> 00:50:13,010
- [Kat] I will
help you with that-
1167
00:50:13,044 --> 00:50:14,632
- [Customer] Do you know
anything about this?
1168
00:50:14,666 --> 00:50:15,840
It's got all kinds of
signatures all over it,
1169
00:50:15,874 --> 00:50:16,634
but was it anything?
1170
00:50:16,668 --> 00:50:18,256
- It's open?
- Yeah, I mean-
1171
00:50:18,291 --> 00:50:21,501
- [Kat] Oh, this is a, oh,
this is a Dwight record.
1172
00:50:21,535 --> 00:50:24,228
We bought it, well we got
a collection from this guy-
1173
00:50:24,262 --> 00:50:26,540
- [Customer] Okay, I just love
the inside with the pictures
1174
00:50:26,575 --> 00:50:27,610
and all that-
1175
00:50:27,645 --> 00:50:29,647
- He wrote, he wrote
a lot of things on it.
1176
00:50:29,681 --> 00:50:30,820
We've been open for
about six months.
1177
00:50:30,855 --> 00:50:34,031
We opened last October,
so October 2018.
1178
00:50:35,515 --> 00:50:37,482
We're really picky
about condition
1179
00:50:37,517 --> 00:50:39,967
and we try to source
more unusual stuff,
1180
00:50:40,002 --> 00:50:42,211
usually European pressings.
1181
00:50:42,246 --> 00:50:44,731
Something that you would hear
and you'd say, "What's this?
1182
00:50:44,765 --> 00:50:47,423
I need to have a copy of this."
1183
00:50:47,458 --> 00:50:49,494
We call ourselves
a ma and pa store.
1184
00:50:49,529 --> 00:50:51,462
People come in, we tend
to know people's names,
1185
00:50:51,496 --> 00:50:53,429
if we don't we'll
ask you your name.
1186
00:50:54,603 --> 00:50:56,053
I've had mothers
bring their daughters
1187
00:50:56,087 --> 00:51:00,505
and I feel like I'm sort of a
safe shop for them to come to.
1188
00:51:00,540 --> 00:51:02,093
I try to be extremely
nice and welcoming
1189
00:51:02,128 --> 00:51:04,544
to everybody who
comes into the shop.
1190
00:51:04,578 --> 00:51:05,579
[bell jingles]
Hello.
1191
00:51:06,718 --> 00:51:08,237
Don't mind us.
- Okay.
1192
00:51:09,204 --> 00:51:10,136
- Hey there.
1193
00:51:14,554 --> 00:51:15,900
- In May of 2008,
1194
00:51:15,934 --> 00:51:18,040
I was left with a company
that had a lot of issues
1195
00:51:18,075 --> 00:51:21,354
and we set out to
reposition the company
1196
00:51:21,388 --> 00:51:25,427
to be in a place for the
day when, lo and behold,
1197
00:51:25,461 --> 00:51:27,601
commercial vinyl
started to grow again.
1198
00:51:27,636 --> 00:51:28,637
- All those independent labels
1199
00:51:28,671 --> 00:51:29,948
and independent
artists continued
1200
00:51:29,983 --> 00:51:31,985
to make records
in the dark ages,
1201
00:51:32,019 --> 00:51:33,780
but you would not
have a comeback
1202
00:51:33,814 --> 00:51:36,196
without the majors
being involved.
1203
00:51:36,231 --> 00:51:38,025
- I didn't know that
this was gonna happen,
1204
00:51:38,060 --> 00:51:39,958
it didn't play out at all
like I thought it would,
1205
00:51:39,993 --> 00:51:42,582
but fortunately it came
together and worked out okay.
1206
00:51:45,447 --> 00:51:47,897
Building one is
where it starts here,
1207
00:51:47,932 --> 00:51:50,762
we receive raw materials.
1208
00:51:52,212 --> 00:51:57,148
- [Billy] You need the records
that millions of people want,
1209
00:51:57,183 --> 00:51:59,150
not tens of thousands
of people want.
1210
00:52:00,462 --> 00:52:02,084
- So we've now
entered building two,
1211
00:52:02,119 --> 00:52:04,776
which is where we actually
manufacture the records.
1212
00:52:06,399 --> 00:52:09,609
- You'll have tens of
thousands, possibly hundreds
1213
00:52:09,643 --> 00:52:12,612
of thousands of records
pressed for that single title
1214
00:52:12,646 --> 00:52:14,821
and that makes a big difference
at the manufacturing level.
1215
00:52:14,855 --> 00:52:16,857
It's just, it's a bigger deal.
1216
00:52:18,583 --> 00:52:21,034
- You've seen a generation
that has discovered,
1217
00:52:21,068 --> 00:52:23,657
"Hey, this thing
exists out there.
1218
00:52:23,692 --> 00:52:26,419
I love this artist,"
whether it's Taylor Swift
1219
00:52:26,453 --> 00:52:28,006
or whether it's The
Allman Brothers.
1220
00:52:28,041 --> 00:52:31,078
Yes, I can stream it onto my
phone, but this thing is real.
1221
00:52:31,113 --> 00:52:32,390
[bright music]
1222
00:52:32,425 --> 00:52:34,116
- "There's nothing
new under the sun
1223
00:52:34,151 --> 00:52:36,981
and everything that's old
will become new again."
1224
00:52:37,015 --> 00:52:40,674
I realized that's
especially true about vinyl
1225
00:52:40,709 --> 00:52:44,644
when I started seeing
like portable record
players available
1226
00:52:44,678 --> 00:52:46,715
in places like Urban Outfitters
1227
00:52:46,749 --> 00:52:48,026
and they were in
different colors,
1228
00:52:48,061 --> 00:52:51,029
I was like, "Oh, my God,
it's become a trend."
1229
00:52:51,064 --> 00:52:53,135
♪ I think I like you
1230
00:52:53,170 --> 00:52:54,861
♪ I think you like me, too
1231
00:52:54,895 --> 00:52:56,794
- Urban Outfitters is
not a record store,
1232
00:52:56,828 --> 00:52:58,623
we are a lifestyle store.
1233
00:52:58,658 --> 00:53:01,971
When we began in
the vinyl business,
1234
00:53:02,006 --> 00:53:04,491
we were buying it more
as a collectible piece,
1235
00:53:04,526 --> 00:53:06,459
or as a decorative piece.
1236
00:53:06,493 --> 00:53:09,186
And I'll never forget
when a record came
1237
00:53:09,220 --> 00:53:10,532
and there was only one
1238
00:53:10,566 --> 00:53:12,119
and it was the weirdest
thing being in the store
1239
00:53:12,154 --> 00:53:13,742
is getting one record
because you were like,
1240
00:53:13,776 --> 00:53:15,985
"Well A, where is
this supposed to go?
1241
00:53:16,020 --> 00:53:17,884
And B, who's gonna
ever need vinyl?"
1242
00:53:17,918 --> 00:53:20,231
- I got this from
Urban Outfitters
1243
00:53:20,266 --> 00:53:21,715
and I will have a full review
1244
00:53:21,750 --> 00:53:24,891
on the actual record
player itself on my blog.
1245
00:53:24,925 --> 00:53:26,755
- [Becky] As the
industry has grown,
1246
00:53:26,789 --> 00:53:30,310
we're seeing it also as a
way to listen to your music
1247
00:53:30,345 --> 00:53:32,174
on top of also
being a collectible.
1248
00:53:33,658 --> 00:53:36,385
One of our top-selling
artists is Billie Eilish.
1249
00:53:36,420 --> 00:53:38,836
Just like her, I
think what we service
1250
00:53:38,870 --> 00:53:41,597
is that 17-year-old girl
that's like experiencing
1251
00:53:41,632 --> 00:53:45,325
and getting to know how
amazing it is to own vinyl.
1252
00:53:45,360 --> 00:53:48,397
- Let's see what the
pressing looks like.
1253
00:53:48,432 --> 00:53:51,642
Oh, my God it is like white.
1254
00:53:51,676 --> 00:53:54,472
- One of the coolest moments
of me ever buying music
1255
00:53:55,715 --> 00:53:57,889
[laughs] was when we released
Britney Spears on vinyl.
1256
00:53:59,443 --> 00:54:01,548
When that came out there was
just so much press about it
1257
00:54:01,583 --> 00:54:03,826
and so many fans
that were so excited
1258
00:54:03,861 --> 00:54:07,347
that they were finally able
to really own that album
1259
00:54:07,382 --> 00:54:09,763
in a bigger way than
just the CD format.
1260
00:54:09,798 --> 00:54:11,765
- So this what the
babe looks like.
1261
00:54:11,800 --> 00:54:13,146
She's a big girl.
1262
00:54:13,180 --> 00:54:15,907
- Our consumer base is
typically 18-26 years old,
1263
00:54:15,942 --> 00:54:17,737
so they don't have a
lot of disposable income
1264
00:54:17,771 --> 00:54:20,671
and so we find it
important to offer them
1265
00:54:20,705 --> 00:54:22,983
that entry-level turntable
1266
00:54:23,018 --> 00:54:24,675
and Crosley's always
been a great product
1267
00:54:24,709 --> 00:54:25,745
for that price point.
1268
00:54:28,299 --> 00:54:31,095
[car engines hum]
1269
00:54:32,683 --> 00:54:34,719
- Crosley's provided
more turntables
1270
00:54:34,754 --> 00:54:38,033
than anyone else has
in the last 10 years.
1271
00:54:38,067 --> 00:54:39,931
[buoyant music]
1272
00:54:39,966 --> 00:54:41,450
When we first started,
1273
00:54:41,485 --> 00:54:44,142
we were mainly servicing
people who grew up with vinyl
1274
00:54:44,177 --> 00:54:46,421
and they just wanted
to experience it again.
1275
00:54:48,423 --> 00:54:53,117
We started selling Target in
2006, 2007, Urban Outfitters.
1276
00:54:53,151 --> 00:54:56,776
Then we decided to expand
outside of just retro
1277
00:54:56,810 --> 00:54:58,295
and make it more fashion based.
1278
00:54:58,329 --> 00:55:02,022
- It introduced a
whole new generation
1279
00:55:03,403 --> 00:55:04,922
to vinyl
1280
00:55:04,956 --> 00:55:07,718
and a large percentage of
these new listeners are female.
1281
00:55:07,752 --> 00:55:09,202
- [Blogger] I was
really debating
1282
00:55:09,236 --> 00:55:11,204
getting the blue or the pink,
1283
00:55:11,238 --> 00:55:14,103
but the blue, in the end,
matched my room better.
1284
00:55:15,588 --> 00:55:18,487
- All of the finishes
are this light blue color
1285
00:55:18,522 --> 00:55:21,179
and my record player happens
to also be a light blue.
1286
00:55:21,214 --> 00:55:23,975
I wouldn't be surprised if
the record player was kind of
1287
00:55:24,010 --> 00:55:25,770
in the back of my head going,
1288
00:55:25,805 --> 00:55:28,946
"I would look so good in
the apartment." [laughs]
1289
00:55:28,980 --> 00:55:31,638
- People are using our products
1290
00:55:31,673 --> 00:55:34,434
as like an extension
of their personality.
1291
00:55:34,469 --> 00:55:35,642
So when you
1292
00:55:36,781 --> 00:55:39,784
search #crosley on Instagram,
1293
00:55:39,819 --> 00:55:42,028
you're gonna see a lot
of Crosley shrines.
1294
00:55:42,062 --> 00:55:47,067
There's the Crosley turntable,
suitcase-style flipped open,
1295
00:55:48,414 --> 00:55:50,381
cool piece of like
mid-century modern furniture.
1296
00:55:50,416 --> 00:55:54,765
There's twinkly lights and
like there's always succulents,
1297
00:55:54,799 --> 00:55:56,767
you can't forget succulents.
1298
00:55:56,801 --> 00:55:58,078
So many succulents.
1299
00:56:01,703 --> 00:56:06,190
I don't know that
like Gen Z necessarily
1300
00:56:07,502 --> 00:56:09,883
thinks of it as
like an old medium.
1301
00:56:09,918 --> 00:56:13,853
My daughter doesn't
even know what a CD is,
1302
00:56:13,887 --> 00:56:15,889
but she has a turntable.
1303
00:56:15,924 --> 00:56:18,789
She has a small vinyl
collection of like 15 albums,
1304
00:56:18,823 --> 00:56:20,825
mostly Disney.
1305
00:56:20,860 --> 00:56:23,310
You know I had to teach her,
"Here's the cueing lever,
1306
00:56:23,345 --> 00:56:24,553
and like drop it manually.
1307
00:56:24,588 --> 00:56:26,762
Like always use this
to drop it slowly.
1308
00:56:26,797 --> 00:56:28,557
Always hold the
record like this."
1309
00:56:28,592 --> 00:56:32,596
From a young age, she
picked up on it super quick.
1310
00:56:32,630 --> 00:56:34,149
- That's pretty much
everything, kids.
1311
00:56:34,183 --> 00:56:37,324
Have fun collecting records.
1312
00:56:37,359 --> 00:56:38,533
[sweet guitar music]
1313
00:56:38,567 --> 00:56:41,259
- She just thinks
it's always been here
1314
00:56:41,294 --> 00:56:43,434
or it's like this
new cool thing,
1315
00:56:43,469 --> 00:56:45,022
which it is a new cool thing.
1316
00:56:50,890 --> 00:56:53,237
- Vinyl can really
help you with parenting
1317
00:56:53,271 --> 00:56:56,205
in that being able
to talk about music,
1318
00:56:56,240 --> 00:56:59,519
hear music and tell a
story about an album
1319
00:56:59,554 --> 00:57:03,799
or a period of time, it gives
you really nice inroads.
1320
00:57:05,042 --> 00:57:07,769
And I think when you're
physically connecting,
1321
00:57:07,803 --> 00:57:09,736
when you're touching something,
1322
00:57:09,771 --> 00:57:11,807
it forges more
connection for you
1323
00:57:11,842 --> 00:57:13,947
because you pause and
you're talking to each other
1324
00:57:13,982 --> 00:57:16,122
and you're listening to each
other in a different way.
1325
00:57:17,813 --> 00:57:20,954
Sunday vinyl is a
family tradition
1326
00:57:20,989 --> 00:57:22,542
so I get up in the morning
1327
00:57:22,577 --> 00:57:26,512
and I play whatever
the week has been
1328
00:57:26,546 --> 00:57:30,550
and then at dinnertime
I play a few records
1329
00:57:30,585 --> 00:57:34,002
that are gonna take
us into our next week.
1330
00:57:35,521 --> 00:57:40,284
If it's a blues record,
folk music or a jazz record,
1331
00:57:40,318 --> 00:57:42,079
I'm giving something to them.
1332
00:57:43,321 --> 00:57:44,978
[lively dance music]
1333
00:57:45,013 --> 00:57:47,981
We have this day together and
we have this time together
1334
00:57:48,016 --> 00:57:50,846
and it's our version of church.
1335
00:57:52,848 --> 00:57:55,472
[brakes squeal]
1336
00:57:56,542 --> 00:57:59,993
- My dad and I, we
collect records together
1337
00:58:00,028 --> 00:58:05,033
and it's kinda like a
father-son activity that we do.
1338
00:58:05,965 --> 00:58:09,796
I think on this
side is like opera,
1339
00:58:09,831 --> 00:58:12,937
maybe, I think, over
here is like jazz
1340
00:58:12,972 --> 00:58:16,907
and maybe some early stuff,
like '50s, like early '60s.
1341
00:58:16,941 --> 00:58:21,946
Then in the middle it's all
this rock because we love rock.
1342
00:58:23,776 --> 00:58:26,295
It's a good thing
to discover, like,
1343
00:58:26,330 --> 00:58:29,885
things that I didn't really
live, but other people lived.
1344
00:58:30,679 --> 00:58:31,956
Vinyl's still around,
1345
00:58:31,991 --> 00:58:34,580
but like typewriters
aren't around anymore.
1346
00:58:36,133 --> 00:58:39,999
Like dialing phones,
where you dial stuff,
1347
00:58:40,033 --> 00:58:41,483
those kinda died out.
1348
00:58:41,518 --> 00:58:44,900
Like regular dancing,
like ballroom dancing,
1349
00:58:44,935 --> 00:58:47,006
like that really died out.
1350
00:58:48,007 --> 00:58:50,941
This is usually where
we put our new stuff,
1351
00:58:50,975 --> 00:58:55,532
like when we go to a
record store or swap,
1352
00:58:57,603 --> 00:59:00,571
we put the things
here, David Bowie.
1353
00:59:01,745 --> 00:59:04,230
Sometimes I'm in
the middle of school
1354
00:59:04,264 --> 00:59:06,335
and like everybody
singin' this new pop song
1355
00:59:06,370 --> 00:59:10,063
and I'm like,
"Gosh, I feel old."
1356
00:59:10,098 --> 00:59:14,827
Most of the time I'm like this
is the right kind of music.
1357
00:59:17,588 --> 00:59:19,590
[frenzied glam rock]
1358
00:59:19,625 --> 00:59:24,664
♪ So where were the spiders
1359
00:59:25,872 --> 00:59:29,980
♪ While the flies tried
to break our balls ♪
1360
00:59:30,912 --> 00:59:32,189
At the record swap,
1361
00:59:32,223 --> 00:59:34,363
a lot of the people there
were like to my dad,
1362
00:59:34,398 --> 00:59:38,954
"Wow, you did a really
good job raising this kid.
1363
00:59:38,989 --> 00:59:43,269
Like he likes what we like,
not this new modern pop."
1364
00:59:44,753 --> 00:59:49,137
- In the past, I would have
probably been too self-conscious
1365
00:59:50,207 --> 00:59:52,105
to even say what I'm into
1366
00:59:52,140 --> 00:59:55,384
because, oh, you're
just gonna get ripped on
1367
00:59:55,419 --> 00:59:56,627
for what you're looking for.
1368
00:59:56,662 --> 00:59:58,077
"Oh, you're just lookin'
for garage records?
1369
00:59:58,111 --> 00:59:59,941
Okay whatever, little
kid," you know.
1370
00:59:59,975 --> 01:00:01,701
"Tell me when you start
liking psychedelic,"
1371
01:00:01,736 --> 01:00:03,047
or something like that.
1372
01:00:03,082 --> 01:00:06,085
That would be my impression
of the old record show,
1373
01:00:06,119 --> 01:00:09,778
but now it's way more
inviting and convivial
1374
01:00:09,813 --> 01:00:12,022
and very, very
warming I would say.
1375
01:00:13,195 --> 01:00:14,783
[car engines hum]
[upbeat music]
1376
01:00:14,818 --> 01:00:17,130
There are still people who
are exclusive about it,
1377
01:00:17,165 --> 01:00:19,201
but they had to
realize at some point
1378
01:00:19,236 --> 01:00:21,376
it was either you be inclusive
1379
01:00:21,410 --> 01:00:23,827
or you don't have
anyone to sell to.
1380
01:00:28,694 --> 01:00:31,938
- It's been really fun
to grow up with the show.
1381
01:00:31,973 --> 01:00:33,940
When I was five years old,
I was running around here
1382
01:00:33,975 --> 01:00:36,253
under the tables
reading comic books.
1383
01:00:36,287 --> 01:00:38,255
My dad started it in 1981
1384
01:00:38,289 --> 01:00:39,428
and I've sort of
been helping out more
1385
01:00:39,463 --> 01:00:40,809
and more the older I got.
1386
01:00:42,500 --> 01:00:45,711
- I'm 45, so I've been doing
this for 30 years basically.
1387
01:00:45,745 --> 01:00:49,266
So I've seen every permutation
of every job you can have
1388
01:00:49,300 --> 01:00:50,992
in the Austin Record Convention.
1389
01:00:51,026 --> 01:00:52,372
Once I graduated high school,
1390
01:00:52,407 --> 01:00:55,168
I started working at
convention headquarters
1391
01:00:55,203 --> 01:00:59,000
and you know we
basically run it now.
1392
01:00:59,034 --> 01:01:00,726
- Attention, we're
about 15 minutes
1393
01:01:00,760 --> 01:01:02,589
from general admission starting.
1394
01:01:02,624 --> 01:01:05,247
As you can see, there's a
lot of people still in a line
1395
01:01:05,282 --> 01:01:07,077
and we've been open
for five or six hours,
1396
01:01:07,111 --> 01:01:09,596
so it's pretty incredible.
1397
01:01:09,631 --> 01:01:14,153
- This is one of the biggest
shows we've had in a long time.
1398
01:01:14,187 --> 01:01:17,570
We have more dealers than
we've had in a lot of years.
1399
01:01:21,125 --> 01:01:23,541
I think it's gonna be a
great show for everybody.
1400
01:01:23,576 --> 01:01:25,751
- I want the dealers to
be able to make money
1401
01:01:25,785 --> 01:01:27,097
and have a successful show
1402
01:01:27,131 --> 01:01:28,719
and I want the customers to
come and be able to spend money
1403
01:01:28,754 --> 01:01:30,169
and be happy with sort
of what they're spending
1404
01:01:30,203 --> 01:01:31,722
and what they got for it.
1405
01:01:31,757 --> 01:01:35,692
Like do you want to buy 10-$5
records or one-$50 record?
1406
01:01:36,589 --> 01:01:37,383
- [Meagan] Yes.
1407
01:01:38,556 --> 01:01:39,454
- [Customer] And it's sealed.
1408
01:01:39,488 --> 01:01:40,213
- [Meagan] And it's sealed.
1409
01:01:40,248 --> 01:01:41,145
Thank you very much.
1410
01:01:41,180 --> 01:01:44,355
And it is a DJ promo copy.
1411
01:01:45,736 --> 01:01:47,738
Thanks so much.
- Thank you.
1412
01:01:47,773 --> 01:01:49,533
- That's how you
sell a $400 record.
1413
01:01:51,604 --> 01:01:54,365
- We were told that this biggest
record fair in the world.
1414
01:01:54,400 --> 01:01:58,266
Big stuff, good prices,
nice people, nice city.
1415
01:01:58,300 --> 01:02:00,993
- Nice city, yeah,
beautiful city.
1416
01:02:01,027 --> 01:02:02,235
- [Nathan] You know
hardcore record collectors
1417
01:02:02,270 --> 01:02:04,410
are still a core
demographic, you know,
1418
01:02:04,444 --> 01:02:07,206
and no matter what corner
of the world they come from
1419
01:02:07,240 --> 01:02:08,207
or what their background is,
1420
01:02:08,241 --> 01:02:09,691
they have a lot in
common with each other.
1421
01:02:09,726 --> 01:02:11,762
- I spent enough time in Vietnam
1422
01:02:11,797 --> 01:02:13,074
that I've earned the right to do
1423
01:02:13,108 --> 01:02:15,697
just about what the
heck I want to do.
1424
01:02:15,732 --> 01:02:18,217
I paid like three grand
for one just the other day,
1425
01:02:18,251 --> 01:02:19,805
for one record.
1426
01:02:19,839 --> 01:02:22,359
- I have been coming to the
Austin Record Convention
1427
01:02:22,393 --> 01:02:24,050
since 1985.
1428
01:02:24,085 --> 01:02:26,570
- I'm a veteran, 30 years, plus.
1429
01:02:26,604 --> 01:02:28,330
Love it here, love it.
1430
01:02:28,365 --> 01:02:30,712
- I see a lot of
old faces every year
1431
01:02:30,747 --> 01:02:31,955
at the Austin Record Convention,
1432
01:02:31,989 --> 01:02:35,579
but we see a lot of
new younger kids,
1433
01:02:35,613 --> 01:02:37,132
we see a lot of
people in their 20s,
1434
01:02:37,167 --> 01:02:39,479
we see a lot of parents
bringing their little kids,
1435
01:02:39,514 --> 01:02:41,102
which is awesome.
1436
01:02:41,136 --> 01:02:44,105
- Andrea's first record was
the new Kacey Musgraves album.
1437
01:02:44,139 --> 01:02:47,591
I'm hoping that she'll have
some stuff to like look back on
1438
01:02:47,625 --> 01:02:49,282
and like you know cherish,
1439
01:02:49,317 --> 01:02:50,180
like collector's items
and things like that.
1440
01:02:50,214 --> 01:02:51,595
- It's a generational thing now.
1441
01:02:51,629 --> 01:02:53,217
There's more women involved
1442
01:02:53,252 --> 01:02:55,737
and they're bringing their
children and their moms,
1443
01:02:55,772 --> 01:02:56,911
which is great.
1444
01:02:56,945 --> 01:02:59,568
I wholeheartedly
endorse that. [laughs]
1445
01:02:59,603 --> 01:03:00,984
- I have a big time soft
spot for younger people
1446
01:03:01,018 --> 01:03:03,607
who are into it,
especially kids, you know,
1447
01:03:03,641 --> 01:03:05,264
and if somebody's a newbie.
1448
01:03:05,298 --> 01:03:06,575
We absolutely love that.
1449
01:03:06,610 --> 01:03:07,818
- We are new record people,
1450
01:03:07,853 --> 01:03:09,406
we've been doin'
this for six months
1451
01:03:09,440 --> 01:03:11,822
and it has been
absolutely phenomenal.
1452
01:03:11,857 --> 01:03:14,342
- I didn't believe until I
heard the difference, so.
1453
01:03:15,861 --> 01:03:17,310
- Well I think it's about
how much fun vinyl is,
1454
01:03:17,345 --> 01:03:19,140
how much fun it is to shop for,
1455
01:03:19,174 --> 01:03:20,244
how much fun it it
to like meet people
1456
01:03:20,279 --> 01:03:22,384
who are into the
things you're into.
1457
01:03:22,419 --> 01:03:23,592
- I started collectin' records
1458
01:03:23,627 --> 01:03:25,387
when I was about
eight years old.
1459
01:03:26,630 --> 01:03:30,427
Needless to say, 20,000
records later, it's a disease.
1460
01:03:30,461 --> 01:03:32,463
- There is an endless
world of records
1461
01:03:32,498 --> 01:03:34,431
and that's what's like
so appealing to me.
1462
01:03:34,465 --> 01:03:38,573
It's cool to be like
accepted by that community
1463
01:03:38,607 --> 01:03:41,438
and to be like, you know, a
younger girl who sells records.
1464
01:03:41,472 --> 01:03:44,337
- My daughter's here and
Nathan's daughter's here
1465
01:03:44,372 --> 01:03:46,270
and she could have
gone to a sleepover
1466
01:03:46,305 --> 01:03:49,756
and she was like, "No, I don't
miss the record convention."
1467
01:03:49,791 --> 01:03:53,105
And I'm like, "Okay, well
great, you're here with us."
1468
01:03:53,139 --> 01:03:54,382
- You know I don't
always take the time
1469
01:03:54,416 --> 01:03:56,073
to kind of ponder
how beautiful it is,
1470
01:03:56,108 --> 01:03:58,627
but it feels like a
reunion in many ways.
1471
01:03:58,662 --> 01:04:00,215
We have people
1472
01:04:00,250 --> 01:04:01,458
who are actually all from
different areas of life,
1473
01:04:01,492 --> 01:04:02,355
different ages,
different backgrounds,
1474
01:04:02,390 --> 01:04:03,701
but when it comes to this thing,
1475
01:04:03,736 --> 01:04:06,566
we're kind of mostly on
the same page already.
1476
01:04:06,601 --> 01:04:07,878
- This is a good one?
- Yeah.
1477
01:04:07,913 --> 01:04:08,983
- Let's see.
- That's where I would go.
1478
01:04:09,017 --> 01:04:09,846
I'll play it for you.
1479
01:04:09,880 --> 01:04:11,640
- Oh, yeah, if you don't mind.
1480
01:04:14,298 --> 01:04:15,368
- This is the
beauty of it for me,
1481
01:04:15,403 --> 01:04:18,095
to talk to people and to
do what we're doin' now.
1482
01:04:18,130 --> 01:04:20,442
Just talk about records,
talk about music.
1483
01:04:20,477 --> 01:04:23,376
[light jazz music]
1484
01:04:26,932 --> 01:04:28,140
Just take a few minutes.
1485
01:04:28,174 --> 01:04:30,763
It's like wine, you
get the bouquet,
1486
01:04:32,938 --> 01:04:36,424
you sip, you listen, the
next thing you know...
1487
01:04:36,458 --> 01:04:38,184
Ho! What was that?
1488
01:04:38,219 --> 01:04:39,427
Surprise.
1489
01:04:39,461 --> 01:04:42,050
- For me vinyl's like something
that has been in my life
1490
01:04:42,085 --> 01:04:44,294
since I was really
small and like,
1491
01:04:48,125 --> 01:04:49,471
[laughs] it's weird,
1492
01:04:49,506 --> 01:04:50,817
I don't really think
about this too much,
1493
01:04:50,852 --> 01:04:54,925
but it's just been something
that I've had around me
1494
01:04:54,960 --> 01:04:57,479
and it's connected
people forever.
1495
01:04:57,514 --> 01:05:00,517
- You put that back in the
sleeve, that's your album.
1496
01:05:00,551 --> 01:05:02,484
- Awesome, thank you so much.
1497
01:05:02,519 --> 01:05:04,521
Have a good one.
- You, too, man.
1498
01:05:05,418 --> 01:05:08,628
[customers murmuring]
1499
01:05:11,942 --> 01:05:14,531
- I am worried that
the music industry,
1500
01:05:14,565 --> 01:05:16,429
the people at the big labels,
1501
01:05:16,464 --> 01:05:19,191
are gonna make a
huge mistake again
1502
01:05:19,225 --> 01:05:20,951
the same way they did with CDs.
1503
01:05:20,986 --> 01:05:24,334
They've got kids
excited about it
1504
01:05:24,368 --> 01:05:26,439
and you go to buy a
reissue record that,
1505
01:05:26,474 --> 01:05:30,616
10 years ago, was $11
or $12, it's now $30
1506
01:05:30,650 --> 01:05:34,689
to buy a new copy of a
Beatles record or whatever.
1507
01:05:34,723 --> 01:05:37,450
- Now when I'm a college
student I have more expenses
1508
01:05:37,485 --> 01:05:39,901
than just coffee
on the weekends.
1509
01:05:39,936 --> 01:05:42,145
If it gets up to
the $30 price point,
1510
01:05:42,179 --> 01:05:44,354
I definitely think
more about it.
1511
01:05:44,388 --> 01:05:48,220
- I do try to budget
with each paycheck.
1512
01:05:48,254 --> 01:05:52,051
I always go over budget,
but I have good intentions.
1513
01:05:52,086 --> 01:05:53,604
- What you have to look at is
1514
01:05:53,639 --> 01:05:55,399
by selling this piece of music,
1515
01:05:55,434 --> 01:05:57,470
is the artist being
compensated correctly,
1516
01:05:57,505 --> 01:05:59,610
are we actually making the
margin that we need as a company
1517
01:05:59,645 --> 01:06:02,441
to keep all of our lights on
and keep the people employed,
1518
01:06:02,475 --> 01:06:05,582
and is there enough margin
leftover for a record store
1519
01:06:05,616 --> 01:06:07,411
or a retailer of any sort
1520
01:06:07,446 --> 01:06:09,793
to be able to derive
the margin they need?
1521
01:06:09,827 --> 01:06:12,347
As long as you're accounting
for those three things
1522
01:06:12,382 --> 01:06:15,385
then what you price
it at is appropriate.
1523
01:06:15,419 --> 01:06:17,766
- There's so many costs
that go into these things
1524
01:06:17,801 --> 01:06:21,287
'cause it is sort of a
bespoke artisan-type thing
1525
01:06:21,322 --> 01:06:23,013
that I think people might
get angry about something
1526
01:06:23,048 --> 01:06:24,394
or "Why is it so expensive?"
1527
01:06:24,428 --> 01:06:26,430
And you know it's because
it costs a lot of money
1528
01:06:26,465 --> 01:06:28,467
to make these things this way.
1529
01:06:28,501 --> 01:06:30,331
[fans murmuring]
1530
01:06:30,365 --> 01:06:32,505
- People take for granted that
you must have paid nothin'
1531
01:06:32,540 --> 01:06:34,438
and you're charging
too much for things
1532
01:06:34,473 --> 01:06:37,338
and that's just sort
of a general view
1533
01:06:37,372 --> 01:06:38,995
that a lot of customers have.
1534
01:06:39,029 --> 01:06:41,445
- When you put in foil stamping
and individual numbering
1535
01:06:41,480 --> 01:06:42,826
and it's 180 gram vinyl
1536
01:06:42,860 --> 01:06:44,586
and you actually did
full analog mastering,
1537
01:06:44,621 --> 01:06:47,451
like all of these
things add cost
1538
01:06:47,486 --> 01:06:49,384
into every single
record that you make
1539
01:06:49,419 --> 01:06:52,387
and the margins have
to stay the same,
1540
01:06:52,422 --> 01:06:54,527
that means all the
pricing has to go up.
1541
01:06:54,562 --> 01:06:59,291
- In 1977, a $10 record
would be $35 today.
1542
01:06:59,325 --> 01:07:02,156
We are not charging
more for records now.
1543
01:07:02,190 --> 01:07:03,571
- But are the majors, though,
horrible, evil people?
1544
01:07:03,605 --> 01:07:07,126
Yeah, sure, yeah, oh yeah
we're terrible, we're mean.
1545
01:07:07,161 --> 01:07:08,507
♪ You make me feel like
1546
01:07:08,541 --> 01:07:12,580
- As more and more people
started making vinyl again,
1547
01:07:12,614 --> 01:07:13,926
including the major labels,
1548
01:07:13,960 --> 01:07:16,239
you know, reissuing
Beatles records,
1549
01:07:16,273 --> 01:07:19,518
our timelines had
to get way longer.
1550
01:07:19,552 --> 01:07:22,072
When it comes to you know
a punk band in Berkeley
1551
01:07:22,107 --> 01:07:24,178
that's trying to
get their 7 inch out
1552
01:07:24,212 --> 01:07:28,354
and they're you know a year
out of being able to do that
1553
01:07:28,389 --> 01:07:31,495
because you have like a
million "Lego Movie" LPs
1554
01:07:31,530 --> 01:07:34,498
that are like, whatever.
1555
01:07:34,533 --> 01:07:35,465
No shade.
1556
01:07:35,499 --> 01:07:37,570
♪ Everything is awesome
1557
01:07:37,605 --> 01:07:38,399
But whatever.
1558
01:07:39,745 --> 01:07:42,058
- There's always going to
be a backlog at the plants
1559
01:07:42,092 --> 01:07:43,956
that make the best records
1560
01:07:43,990 --> 01:07:45,647
that take the
longest time to make.
1561
01:07:45,682 --> 01:07:47,511
A lot of times I'll
get into conversations
1562
01:07:47,546 --> 01:07:49,582
with people about, "Well
can you make this faster?"
1563
01:07:49,617 --> 01:07:51,205
I was like, "Well, no,
1564
01:07:51,239 --> 01:07:52,620
because then you're outside
the space-time continuum."
1565
01:07:52,654 --> 01:07:54,242
It was like this is physics,
1566
01:07:54,277 --> 01:07:57,211
like it takes a certain number
of seconds to make a record.
1567
01:07:57,245 --> 01:08:01,905
[soft music]
[car engines hum]
1568
01:08:01,939 --> 01:08:04,908
- I was in the studio and
I was like really busy
1569
01:08:04,942 --> 01:08:07,600
'cause I was doing tech
work before the band started
1570
01:08:07,635 --> 01:08:10,534
and I was like, "Okay,
I gotta call QRP
1571
01:08:10,569 --> 01:08:13,089
and set up the order for
my record coming out."
1572
01:08:13,123 --> 01:08:16,230
So I Googled on my phone, QRP
1573
01:08:16,264 --> 01:08:18,163
and I just hit the
button, called them
1574
01:08:18,197 --> 01:08:19,888
and I was like, "Hey, my
name is John Vanderslice,
1575
01:08:19,923 --> 01:08:22,236
I've had a few orders
with you in the past.
1576
01:08:22,270 --> 01:08:23,616
I just wanted to
see about lag time
1577
01:08:23,651 --> 01:08:25,411
and maybe setting up an order."
1578
01:08:25,446 --> 01:08:27,448
And so they're like, "Okay,
let me put you on hold."
1579
01:08:27,482 --> 01:08:29,277
So they put me on hold, they
came back and they said,
1580
01:08:29,312 --> 01:08:31,555
"Yeah, we see a few
orders for you."
1581
01:08:31,590 --> 01:08:33,350
"Well do you see my quantity
1582
01:08:33,385 --> 01:08:35,559
for the last record, 'Dagger
Beach,' I think it was 2,000?"
1583
01:08:35,594 --> 01:08:37,561
"Hold on, let me
put you on hold."
1584
01:08:37,596 --> 01:08:39,977
It was like, man, they
don't seem to know anything
1585
01:08:40,012 --> 01:08:41,427
about vinyl production.
1586
01:08:41,462 --> 01:08:44,741
I'm asking them basic
questions about like scheduling
1587
01:08:44,775 --> 01:08:46,777
and minimums and who does
the plating and et cetera.
1588
01:08:46,812 --> 01:08:48,641
And then I was like, "Okay,
I'm gonna call you back,"
1589
01:08:48,676 --> 01:08:49,746
it just got confusing.
1590
01:08:49,780 --> 01:08:52,645
And then I hung up and
maybe a minute later,
1591
01:08:52,680 --> 01:08:54,751
someone called me and it
was a different person
1592
01:08:54,785 --> 01:08:55,683
and it was a guy
1593
01:08:55,717 --> 01:08:58,755
who sounded like
kinda car salesman-y.
1594
01:08:58,789 --> 01:09:00,136
Scammy.
1595
01:09:00,170 --> 01:09:02,552
And he's like, "Hey, so I
just wanted to clear up,
1596
01:09:02,586 --> 01:09:04,001
so did you want to
place an order?"
1597
01:09:04,036 --> 01:09:05,727
And I was like, "Who is this?"
1598
01:09:05,762 --> 01:09:07,660
They're like, "You
just called us."
1599
01:09:07,695 --> 01:09:09,800
And I was like, "Why
are you calling me?"
1600
01:09:09,835 --> 01:09:12,976
He's like, "Well I was
listening in to the phone call."
1601
01:09:13,010 --> 01:09:16,290
No shit. And that's when it
hit me, I was like oh, my God.
1602
01:09:16,324 --> 01:09:19,258
I looked at my phone, I
was calling a scam company
1603
01:09:19,293 --> 01:09:21,329
and they were
pretending to be QRP.
1604
01:09:21,364 --> 01:09:22,641
They knew what I was doing.
1605
01:09:22,675 --> 01:09:27,784
They're lying to me and saying
that they saw my orders.
1606
01:09:28,647 --> 01:09:30,442
It was fucking crazy,
it was amazing.
1607
01:09:30,476 --> 01:09:33,790
This is in vinyl production.
1608
01:09:33,824 --> 01:09:35,447
Think about this,
1609
01:09:35,481 --> 01:09:36,965
most of these motherfuckers
don't even own a turntable,
1610
01:09:37,000 --> 01:09:38,898
so scammers everywhere.
1611
01:09:39,692 --> 01:09:42,626
This is like so typical.
1612
01:09:42,661 --> 01:09:45,215
- The record boom
definitely has messed up,
1613
01:09:45,250 --> 01:09:46,803
at some points, the quality.
1614
01:09:48,322 --> 01:09:51,773
For example off center,
meaning that the grooves,
1615
01:09:51,808 --> 01:09:53,292
instead of the
record needle playing
1616
01:09:53,327 --> 01:09:54,776
and just kind of
tracking like this,
1617
01:09:54,811 --> 01:09:57,641
it goes woo, woo,
[laughs] you know.
1618
01:09:57,676 --> 01:10:00,334
[sound wavering]
1619
01:10:02,267 --> 01:10:03,440
You know a lot of
people, I guess,
1620
01:10:03,475 --> 01:10:05,270
really aren't playing
or opening 'em
1621
01:10:05,304 --> 01:10:06,892
or they're not that picky.
1622
01:10:06,926 --> 01:10:08,825
- I despise buying
a brand new record,
1623
01:10:08,859 --> 01:10:11,345
putting it on the turntable
and having it be warped,
1624
01:10:11,379 --> 01:10:13,657
defective or otherwise
made in a way
1625
01:10:13,692 --> 01:10:16,522
that is not up to standards
that I would expect.
1626
01:10:16,557 --> 01:10:17,799
I'm not suggesting
1627
01:10:17,834 --> 01:10:20,250
that somehow we're
immune from that problem,
1628
01:10:20,285 --> 01:10:22,528
but that's the thing
that most upsets me.
1629
01:10:22,563 --> 01:10:23,633
Sometimes even all the people
1630
01:10:23,667 --> 01:10:26,670
that do the best
work have problems.
1631
01:10:26,705 --> 01:10:28,051
- It's hard to make a record.
1632
01:10:28,085 --> 01:10:32,055
It's a manual process and it
relies on a lot of technology
1633
01:10:32,089 --> 01:10:34,471
that's 100 years old or more.
1634
01:10:34,506 --> 01:10:36,887
[light music]
1635
01:10:39,925 --> 01:10:41,202
- In my previous role,
1636
01:10:41,237 --> 01:10:43,825
I was the head of music
partnerships at Google
1637
01:10:43,860 --> 01:10:47,795
and simultaneously was
managing bands with my sister
1638
01:10:47,829 --> 01:10:49,452
and one of the
things I was seeing
1639
01:10:49,486 --> 01:10:52,765
in my role as a band manager
was how many young fans
1640
01:10:52,800 --> 01:10:54,767
were asking for vinyl
at the merch tables.
1641
01:10:54,802 --> 01:10:56,700
So the more that
this was happening,
1642
01:10:56,735 --> 01:10:59,289
I was starting to order
vinyl for my bands
1643
01:10:59,324 --> 01:11:02,741
and it was taking a quoted four
to six months to get product
1644
01:11:02,775 --> 01:11:04,915
when you need it quickly.
1645
01:11:04,950 --> 01:11:06,365
So just as a thought experiment
1646
01:11:06,400 --> 01:11:08,471
I put together a
business pitch deck.
1647
01:11:08,505 --> 01:11:10,300
I'm just curious if
someone would finance this
1648
01:11:10,335 --> 01:11:11,750
and I walked into
the bank and I said,
1649
01:11:11,784 --> 01:11:13,821
"I'm looking for
loan financing,"
1650
01:11:13,855 --> 01:11:16,237
and I walked out with a half
a million dollar commitment
1651
01:11:16,272 --> 01:11:18,826
to start a factory. [laughs]
1652
01:11:18,860 --> 01:11:21,587
How we built the factory
is meant to be different
1653
01:11:21,622 --> 01:11:23,865
than what you can
find at other plants.
1654
01:11:23,900 --> 01:11:25,764
We came in as a new plant,
said we're gonna do it better
1655
01:11:25,798 --> 01:11:27,559
and faster than any other plant.
1656
01:11:28,905 --> 01:11:30,907
Well it's almost
sacrilegious to some people,
1657
01:11:30,941 --> 01:11:33,565
but we think, what if we
brought some more innovation
1658
01:11:33,599 --> 01:11:36,464
to a space that really
had seen any in so long?
1659
01:11:36,499 --> 01:11:38,915
You know it's plastic, it's
not great for the environment
1660
01:11:38,949 --> 01:11:41,297
and what I asked my
team to do with me
1661
01:11:41,331 --> 01:11:43,851
to say hey, these are the
inefficiencies we're seeing,
1662
01:11:43,885 --> 01:11:46,129
how can we employ you know
a different way of thinking
1663
01:11:46,163 --> 01:11:49,063
that's not, "Oh, that's the
way it's always been done"?
1664
01:11:49,097 --> 01:11:53,170
What it's resulted in our
records come off so clean.
1665
01:11:53,205 --> 01:11:55,414
I've heard from
other pressing plants
1666
01:11:55,449 --> 01:11:57,796
that they'll throw up
to 30% of records away.
1667
01:11:57,830 --> 01:12:02,110
We're down to, on
a good day, .5%.
1668
01:12:02,145 --> 01:12:05,148
[machines hum]
1669
01:12:05,182 --> 01:12:07,840
[vinyl clatters]
1670
01:12:10,222 --> 01:12:11,948
- The production of records,
1671
01:12:11,982 --> 01:12:14,640
it's not the best thing
for the environment at all.
1672
01:12:15,848 --> 01:12:19,024
I think on the flip side, we're
simply not producing vinyl
1673
01:12:19,058 --> 01:12:20,853
in the same amounts
that we used to.
1674
01:12:20,888 --> 01:12:22,407
So whatever the
environmental impact
1675
01:12:22,441 --> 01:12:24,547
would have been
a generation ago,
1676
01:12:24,581 --> 01:12:26,480
we are now at a
fraction of that.
1677
01:12:26,514 --> 01:12:28,344
- You know vinyl is recyclable,
1678
01:12:28,378 --> 01:12:31,139
you can recycle it and put
it into future pressings.
1679
01:12:31,174 --> 01:12:33,210
That is great.
1680
01:12:34,660 --> 01:12:37,145
- So this is our
vinyl recycling room.
1681
01:12:37,180 --> 01:12:39,907
When you manufacture a
record you have excess vinyl.
1682
01:12:41,184 --> 01:12:43,842
We regrind that and use
that, mix it in with virgin
1683
01:12:43,876 --> 01:12:45,844
in subsequent
generations of records.
1684
01:12:47,949 --> 01:12:52,713
We have devoted quite a bit
of time to our energy systems
1685
01:12:52,747 --> 01:12:56,061
to allow us to
recapture and recycle
1686
01:12:56,095 --> 01:12:58,891
what would be
essentially exhaust,
1687
01:12:58,926 --> 01:13:00,893
to be more efficient
and less wasteful.
1688
01:13:01,998 --> 01:13:05,519
- It's, yeah, as
someone who is concerned
1689
01:13:05,553 --> 01:13:10,420
about the environment
and tries to take strides
1690
01:13:10,455 --> 01:13:14,769
to be not a litter bug, to
recycle, to buy less plastic,
1691
01:13:14,804 --> 01:13:16,495
to do stuff like that,
1692
01:13:16,530 --> 01:13:17,703
here's a wall of stuff
1693
01:13:17,738 --> 01:13:20,810
that's gonna take
40,000 years to degrade.
1694
01:13:20,844 --> 01:13:23,468
We all like to think that these
are gonna be very important
1695
01:13:23,502 --> 01:13:26,229
to generations
after generations.
1696
01:13:26,263 --> 01:13:28,231
You know this
Shangri-Las record,
1697
01:13:28,265 --> 01:13:32,235
somebody's gonna want
this in 2075, right?
1698
01:13:32,269 --> 01:13:35,928
- The idea that records can
last 70 years is fucking crazy.
1699
01:13:35,963 --> 01:13:37,274
I mean that's crazy.
1700
01:13:37,309 --> 01:13:39,932
My goal is to make a record
that sounds good enough
1701
01:13:39,967 --> 01:13:41,727
that someone will listen
to it for 20 years.
1702
01:13:41,762 --> 01:13:45,282
- I have records that I've
had since I was, you know, 13.
1703
01:13:45,317 --> 01:13:48,044
Do I have most other things
that I've had since I was 13?
1704
01:13:48,078 --> 01:13:48,976
No.
1705
01:13:49,010 --> 01:13:50,771
- Lots of things I
would happily not have.
1706
01:13:50,805 --> 01:13:52,393
I'll turn off a lot more lights,
1707
01:13:52,428 --> 01:13:54,740
I'll take way shorter showers,
1708
01:13:54,775 --> 01:13:57,571
I'll take way fewer
showers to keep my records.
1709
01:13:58,813 --> 01:14:01,264
- You know you deal
with these questions
1710
01:14:01,298 --> 01:14:06,131
and the best thing to do is
put a record on really loud
1711
01:14:06,165 --> 01:14:09,065
and just try to drown
those thoughts out.
1712
01:14:09,099 --> 01:14:12,413
[frantic guitar music]
1713
01:14:19,455 --> 01:14:21,767
- Detroit is known
for making things
1714
01:14:21,802 --> 01:14:23,942
and that's what we're doing
here at Third Man Pressing.
1715
01:14:25,840 --> 01:14:28,049
A vinyl record pressing plant
1716
01:14:28,084 --> 01:14:30,466
where people can come in the
front door, look at vinyl,
1717
01:14:30,500 --> 01:14:34,435
but then go in the back
and see records being made
1718
01:14:34,470 --> 01:14:37,956
only really helps, you
know, the music industry
1719
01:14:37,990 --> 01:14:40,545
and Detroit really connect.
1720
01:14:40,579 --> 01:14:41,822
- Part of the design
1721
01:14:41,856 --> 01:14:45,515
and the vision from Jack
was the heavy, bulky,
1722
01:14:45,550 --> 01:14:47,586
ugly machinery that
just kind of sits there
1723
01:14:47,621 --> 01:14:51,072
has all been put behind
walls, soundproofed
1724
01:14:51,107 --> 01:14:56,077
and just visually eliminated
to create an uncluttered look.
1725
01:14:56,975 --> 01:14:58,804
This is kind of a whole
different approach
1726
01:14:58,839 --> 01:14:59,978
to making a product.
1727
01:15:01,497 --> 01:15:05,984
So what Sam is doing
is operating two
machines right now.
1728
01:15:06,018 --> 01:15:08,607
She's kind of working
in tandem here.
1729
01:15:08,642 --> 01:15:09,988
In an eight hour shift,
1730
01:15:10,022 --> 01:15:14,026
she can get anywhere from
1,100 to 1,300 records.
1731
01:15:14,061 --> 01:15:15,372
[machine snaps]
1732
01:15:15,407 --> 01:15:19,031
- Our first year we were
around 250,000 pieces,
1733
01:15:19,066 --> 01:15:20,516
the second year around 700
1734
01:15:20,550 --> 01:15:22,794
and this year we're
gonna probably come in
1735
01:15:22,828 --> 01:15:24,002
at a million plus.
1736
01:15:25,555 --> 01:15:29,076
- Behind us is the board
that has what is on press.
1737
01:15:31,078 --> 01:15:33,321
We are here to
press for everybody.
1738
01:15:33,356 --> 01:15:36,980
- It's very important that
we support local bands.
1739
01:15:37,015 --> 01:15:39,017
Even though their
orders might be smaller,
1740
01:15:39,051 --> 01:15:40,950
but it's extremely important
1741
01:15:40,984 --> 01:15:43,331
that they're able to take,
you know, 7-inch records
1742
01:15:43,366 --> 01:15:46,576
or even a 12 inch
to their shows.
1743
01:15:46,611 --> 01:15:49,993
- We do recycle as much
of the product as possible
1744
01:15:50,028 --> 01:15:52,686
and grind it all down
1745
01:15:52,720 --> 01:15:55,551
and then you can make
more records from it.
1746
01:15:55,585 --> 01:15:58,174
Definitely don't want any
of it goin' in a landfill.
1747
01:15:58,208 --> 01:16:00,107
- My hope is that
kids that visit here,
1748
01:16:01,660 --> 01:16:04,663
you know, dive in and they
tell their friends about it
1749
01:16:04,698 --> 01:16:07,252
and then they go and visit
their local record stores.
1750
01:16:08,460 --> 01:16:12,084
- A lot of times we
get people in on tours
1751
01:16:12,119 --> 01:16:15,363
who have not experienced
what vinyl sounds like.
1752
01:16:15,398 --> 01:16:16,606
It can be an eye,
1753
01:16:16,641 --> 01:16:18,850
or let's say ear-opening
experience for them
1754
01:16:18,884 --> 01:16:22,232
to be able to experience
that for the first time.
1755
01:16:24,131 --> 01:16:25,235
♪ Write it all the way down
1756
01:16:25,270 --> 01:16:27,548
- You know a record will
give you goosebumps.
1757
01:16:27,583 --> 01:16:30,689
If it's a good
pressing, good quality,
1758
01:16:30,724 --> 01:16:35,694
the sound of it can really do
something to you physically.
1759
01:16:35,729 --> 01:16:36,695
[upbeat dance music]
1760
01:16:36,730 --> 01:16:38,386
- Do I think vinyl
sounds better?
1761
01:16:38,421 --> 01:16:39,974
- Better than what?
1762
01:16:40,009 --> 01:16:41,597
- People are like, "Oh yeah,
vinyl just sounds better."
1763
01:16:41,631 --> 01:16:43,357
But they don't say it
sounds better than.
1764
01:16:43,391 --> 01:16:45,048
- In comparison to streaming,
1765
01:16:45,083 --> 01:16:47,948
in comparison to 8-tracks,
in comparison to tapes.
1766
01:16:47,982 --> 01:16:51,192
- I think the whole analog sound
1767
01:16:51,227 --> 01:16:52,642
is more pleasing to the ear.
1768
01:16:52,677 --> 01:16:53,919
- There's something natural
1769
01:16:53,954 --> 01:16:56,059
about like a needle
vibrating in a groove
1770
01:16:56,094 --> 01:16:57,198
and creating the sound
1771
01:16:58,648 --> 01:17:01,168
versus the zeroes and
ones and everything.
1772
01:17:01,202 --> 01:17:04,343
- If all you've ever done
is listen to streaming
1773
01:17:04,378 --> 01:17:06,069
through your AirPods,
1774
01:17:06,104 --> 01:17:07,761
you're not going to have
a frame of reference
1775
01:17:07,795 --> 01:17:10,280
to understand, like, "Wow,
that's your favorite record?"
1776
01:17:10,315 --> 01:17:12,144
Ooh, let's play your
favorite record for you
1777
01:17:12,179 --> 01:17:13,456
on a record player.
1778
01:17:13,490 --> 01:17:15,078
- Like obviously
it sounds better
1779
01:17:15,113 --> 01:17:16,908
than listening to something
on your laptop's speakers
1780
01:17:16,942 --> 01:17:18,944
'cause your laptop's speakers
probably sound like shit,
1781
01:17:18,979 --> 01:17:21,084
but does it sound better than
listening to a CD in the car?
1782
01:17:21,119 --> 01:17:23,293
- I just don't get that warmth
1783
01:17:25,019 --> 01:17:26,780
out of CD that I
get out of vinyl.
1784
01:17:26,814 --> 01:17:28,195
- I mean they're
better than tapes,
1785
01:17:28,229 --> 01:17:31,819
but are they better than the
digital streaming? [laughs]
1786
01:17:31,854 --> 01:17:33,062
Um.
1787
01:17:33,096 --> 01:17:37,618
- The idea that a mass-produced
cassette sounds worse
1788
01:17:37,653 --> 01:17:39,275
than like a bullshit record,
1789
01:17:39,309 --> 01:17:41,173
it's actually so offensive to me
1790
01:17:41,208 --> 01:17:43,762
because cassettes are
hella cheap to make
1791
01:17:43,797 --> 01:17:46,178
and they can sound better
than shitty records.
1792
01:17:47,214 --> 01:17:49,665
I find it worth pushing back on.
1793
01:17:49,699 --> 01:17:51,839
- The way everything
sounds varies
1794
01:17:51,874 --> 01:17:56,050
depending on a lot of
different variables.
1795
01:17:56,085 --> 01:17:59,088
- How you're standing in
relation to the speakers,
1796
01:17:59,122 --> 01:18:01,711
what's on the walls,
what's on the floor.
1797
01:18:01,746 --> 01:18:05,163
- How well it was recorded,
how well it was mastered.
1798
01:18:05,197 --> 01:18:08,166
- Honestly, it
depends on the music.
1799
01:18:08,200 --> 01:18:09,995
I would never really
think to listen
1800
01:18:10,030 --> 01:18:13,171
to the new Ariana
Grande on vinyl.
1801
01:18:13,205 --> 01:18:16,346
- The idea that analog is a
superior format to digital
1802
01:18:16,381 --> 01:18:18,452
or that digital is
superior to analog
1803
01:18:18,486 --> 01:18:20,350
is basically horseshit.
1804
01:18:20,385 --> 01:18:22,318
- If it doesn't
actually sound better,
1805
01:18:22,352 --> 01:18:24,113
I could really give a shit
1806
01:18:24,147 --> 01:18:25,493
[Ashley laughs]
1807
01:18:25,528 --> 01:18:27,047
because I like to touch 'em
and hold 'em and flip 'em
1808
01:18:27,081 --> 01:18:29,532
and look at 'em and go
through the liner notes and-
1809
01:18:29,566 --> 01:18:30,740
- Sliding it out of the sleeve
1810
01:18:30,775 --> 01:18:32,052
and getting it
out of the plastic
1811
01:18:32,086 --> 01:18:33,018
and putting it in
the MoFi sleeve
1812
01:18:33,053 --> 01:18:34,123
and then putting it on the deck.
1813
01:18:34,157 --> 01:18:36,539
- Lifting up the tone
arm and putting it on
1814
01:18:36,573 --> 01:18:39,128
and like trying to
put it right on-
1815
01:18:39,162 --> 01:18:41,613
- That experience is far
1816
01:18:41,647 --> 01:18:45,237
and above scrolling through
your playlist on your phone.
1817
01:18:45,272 --> 01:18:49,241
- Does it sound great because
that was a time in my life
1818
01:18:49,276 --> 01:18:53,211
that it brings me back to or
does it really sound that good?
1819
01:18:54,764 --> 01:18:57,215
- I don't necessarily think
that vinyl sounds better.
1820
01:18:57,249 --> 01:18:58,906
I think it sounds better for me.
1821
01:18:58,941 --> 01:19:00,183
- There are a lot
of different ways
1822
01:19:00,218 --> 01:19:01,875
that I could listen to a song.
1823
01:19:01,909 --> 01:19:05,430
I keep listening
to them on vinyl
1824
01:19:05,464 --> 01:19:09,365
because of how it feels,
not just how it sounds.
1825
01:19:09,399 --> 01:19:13,231
- But to each their own.
1826
01:19:13,265 --> 01:19:14,784
- This is the burning
question in my life
1827
01:19:14,819 --> 01:19:16,924
because now you
can free service,
1828
01:19:16,959 --> 01:19:18,926
you can get streaming service.
1829
01:19:18,961 --> 01:19:20,238
[soft music]
1830
01:19:20,272 --> 01:19:23,862
- The reason vinyl
sales increases
1831
01:19:23,897 --> 01:19:27,279
and streaming popularity
kind of coincide
1832
01:19:27,314 --> 01:19:29,730
is because streaming
allows discovery.
1833
01:19:29,765 --> 01:19:34,597
- You literally can sample
everything that is out there
1834
01:19:34,631 --> 01:19:37,117
and then make your
buying decisions based
on that sampling.
1835
01:19:37,151 --> 01:19:38,532
- If I really enjoy a band
1836
01:19:38,566 --> 01:19:42,294
and I listen to their whole
albums on streaming services,
1837
01:19:42,329 --> 01:19:45,366
I will definitely make a
point to buy the record
1838
01:19:45,401 --> 01:19:48,438
because I do feel
passionately enough about them
1839
01:19:48,473 --> 01:19:50,337
that I want to support
them in some other way.
1840
01:19:50,371 --> 01:19:51,959
- [Caren] 'Cause you can
get the music elsewhere,
1841
01:19:51,994 --> 01:19:54,410
but you can't get
the liner notes,
1842
01:19:54,444 --> 01:19:56,412
you can't get the photo booklet.
1843
01:19:56,446 --> 01:19:57,309
- You have gotta have it.
1844
01:19:57,344 --> 01:19:59,311
- This is a different experience
1845
01:19:59,346 --> 01:20:02,590
that is weirdly complete
harmony with streaming
1846
01:20:02,625 --> 01:20:04,627
and also the complete
opposite of streaming.
1847
01:20:04,661 --> 01:20:05,904
- I think it's cool to be able
1848
01:20:05,939 --> 01:20:08,148
to access so much
different music
1849
01:20:09,390 --> 01:20:12,393
and listen to such a diverse
kind of array of sounds,
1850
01:20:12,428 --> 01:20:16,259
but I don't know, I really like
the sequencing of a record.
1851
01:20:16,294 --> 01:20:17,778
- I kinda go back and forth.
1852
01:20:17,813 --> 01:20:19,297
You know if I'm on the subway
1853
01:20:19,331 --> 01:20:22,472
I'm obviously gonna listen
[laughs] to the Spotify version,
1854
01:20:22,507 --> 01:20:25,993
but if I'm settled in
my house for the night,
1855
01:20:26,028 --> 01:20:28,962
I would probably
reach for the vinyl.
1856
01:20:28,996 --> 01:20:30,791
[water rushing]
1857
01:20:30,826 --> 01:20:34,243
- I just moved to the place
where we're here right now
1858
01:20:34,277 --> 01:20:36,245
and we live on top
of a mountain here
1859
01:20:36,279 --> 01:20:38,281
and there's two
switchbacks that make it,
1860
01:20:38,316 --> 01:20:41,802
so you can only have a
certain size moving truck.
1861
01:20:41,837 --> 01:20:45,288
I had to take out all
of the records myself
1862
01:20:45,323 --> 01:20:47,773
and we had to be
out of the house
1863
01:20:47,808 --> 01:20:50,293
that we were in on moving day
1864
01:20:50,328 --> 01:20:52,502
and you know it's
about 13,000 records.
1865
01:20:53,538 --> 01:20:55,436
So what you're talking
about is boxes and boxes
1866
01:20:55,471 --> 01:20:57,335
and boxes of dead weight.
1867
01:20:57,369 --> 01:20:59,302
[sighs]
[lock rattles]
1868
01:20:59,337 --> 01:21:01,339
Every box that I was moving,
1869
01:21:01,373 --> 01:21:03,617
I was coming face to
face with my, you know,
1870
01:21:03,651 --> 01:21:06,068
habitual collecting
demons in a way
1871
01:21:06,102 --> 01:21:08,794
that no psychologist could
have ever helped me out with
1872
01:21:09,865 --> 01:21:11,107
and I vowed to myself
1873
01:21:11,142 --> 01:21:14,455
that like it was time
to stop. [laughs]
1874
01:21:14,490 --> 01:21:15,836
So I have this whole thing now
1875
01:21:15,871 --> 01:21:18,080
where if I get a record,
I've gotta get rid of three.
1876
01:21:19,529 --> 01:21:22,463
You know you want
your collection to
be easily accessible.
1877
01:21:22,498 --> 01:21:23,879
You want every
record you pull out
1878
01:21:23,913 --> 01:21:25,811
to something that
brings you total joy.
1879
01:21:27,537 --> 01:21:29,436
A good night for me
is when I wake up
1880
01:21:29,470 --> 01:21:32,232
and there's a stack of records
that are out of their sleeves
1881
01:21:32,266 --> 01:21:34,510
and strewn around and
I realize that, man,
1882
01:21:34,544 --> 01:21:36,615
last night I had a really
good time, you know?
1883
01:21:36,650 --> 01:21:38,824
And you can't do that if
you're gonna treat them
1884
01:21:38,859 --> 01:21:41,344
like some bizarre objects
that are in museums
1885
01:21:41,379 --> 01:21:42,587
and things like that.
1886
01:21:42,621 --> 01:21:43,864
When you have a dog,
you pet the dog.
1887
01:21:43,899 --> 01:21:45,417
Look, when I have this
dog I pet this dog
1888
01:21:45,452 --> 01:21:47,419
and I love this dog like this,
1889
01:21:47,454 --> 01:21:49,559
I don't just put her on a
shelf and not worry about her.
1890
01:21:49,594 --> 01:21:52,735
And you know I feel the
same way about my records.
1891
01:21:52,769 --> 01:21:53,770
[dog huffs]
Yeah.
1892
01:21:53,805 --> 01:21:55,393
[soft music]
1893
01:21:55,427 --> 01:21:56,912
- My mom used to say, "Do
you have enough records?
1894
01:21:56,946 --> 01:21:58,499
Don't you have enough?
1895
01:21:58,534 --> 01:22:00,329
When are you gonna have enough?"
1896
01:22:00,363 --> 01:22:02,745
And I said, "Mom, you know
you don't get it, Mom.
1897
01:22:02,779 --> 01:22:04,747
There's never enough records."
1898
01:22:04,781 --> 01:22:07,715
And I think 20 years
later, you know,
1899
01:22:07,750 --> 01:22:10,511
I think she was right. [laughs]
1900
01:22:10,546 --> 01:22:13,169
We use these like IKEA shelves
that fit records perfectly,
1901
01:22:13,204 --> 01:22:14,895
like every record
collector knows 'em.
1902
01:22:14,930 --> 01:22:17,863
Like a five-by-five of
those, 25 cubes all together,
1903
01:22:17,898 --> 01:22:20,073
that's like the ideal
amount of records, right?
1904
01:22:20,107 --> 01:22:22,489
It's enough for you to like
have enough to listen to
1905
01:22:22,523 --> 01:22:25,112
and go a little deep, but
you don't have too much.
1906
01:22:25,147 --> 01:22:26,458
And that way if you
get more records
1907
01:22:26,493 --> 01:22:28,460
you can always like make sure
you get rid of 'em after,
1908
01:22:28,495 --> 01:22:30,290
it always fits in there, right?
1909
01:22:31,118 --> 01:22:33,189
It's kinda hard to do.
1910
01:22:33,224 --> 01:22:35,951
I have so much personal
history tied up
1911
01:22:35,985 --> 01:22:39,368
in every single record
and so I don't know,
1912
01:22:39,402 --> 01:22:41,197
that's something I need
to actually practice.
1913
01:22:41,232 --> 01:22:44,097
I haven't got there
yet, but one day.
1914
01:22:46,892 --> 01:22:50,586
- My wife, Bev, when she
and I found this place
1915
01:22:51,621 --> 01:22:53,140
we had a conversation.
1916
01:22:53,175 --> 01:22:55,729
We loved the place, we knew
it was the place for us,
1917
01:22:55,763 --> 01:22:57,075
you know it had a fireplace,
1918
01:22:57,110 --> 01:22:58,456
we're like, "That's
really cool,"
1919
01:22:58,490 --> 01:23:00,492
and I said, "You know I'm glad
1920
01:23:00,527 --> 01:23:03,530
there's a storage
space downstairs
1921
01:23:03,564 --> 01:23:04,980
that comes with the apartment
1922
01:23:05,014 --> 01:23:07,810
because that way I'll have
a place to put the vinyl."
1923
01:23:07,844 --> 01:23:11,917
And she's like, "We
would never buy a place
1924
01:23:11,952 --> 01:23:14,437
unless you could
have your vinyl out.
1925
01:23:14,472 --> 01:23:16,957
You're not gonna put
the vinyl in storage."
1926
01:23:16,992 --> 01:23:19,684
And so it was like that
just made, you know,
1927
01:23:19,718 --> 01:23:22,169
like she's good peeps.
1928
01:23:22,204 --> 01:23:24,792
- When my future wife
first came to my place
1929
01:23:26,001 --> 01:23:27,588
and she saw what was probably
1930
01:23:27,623 --> 01:23:32,628
at least 4 to 5, 6, 7,000
records all packed in this place
1931
01:23:33,456 --> 01:23:37,184
she was like, "Wow." [laughs]
1932
01:23:37,219 --> 01:23:40,877
But you know the cool thing
was when we finally got a place
1933
01:23:42,120 --> 01:23:44,467
she was like, "Oh, see
this wall right here,
1934
01:23:44,502 --> 01:23:47,367
you could put all your
records right here."
1935
01:23:47,401 --> 01:23:49,438
And I was like, man,
I really lucked out.
1936
01:23:50,577 --> 01:23:52,648
- When you really love music
1937
01:23:52,682 --> 01:23:55,754
but you can't go buy the
music you love and own it,
1938
01:23:56,928 --> 01:23:59,517
learning how to perform it well
1939
01:23:59,551 --> 01:24:02,140
is sort of the
replacement for it.
1940
01:24:02,175 --> 01:24:04,453
You know my siblings and I,
1941
01:24:04,487 --> 01:24:07,421
it was never just like, "Oh,
come listen to this song
1942
01:24:07,456 --> 01:24:08,905
and let's talk about it.
1943
01:24:08,940 --> 01:24:10,873
Let's talk about why
we like this song
1944
01:24:10,907 --> 01:24:13,565
and you know what we're
hearing in the song."
1945
01:24:13,600 --> 01:24:16,982
It was like, "No, I'm
Beyoncé, you're Michelle,
1946
01:24:17,017 --> 01:24:18,812
you're Kelly, let's go."
1947
01:24:18,846 --> 01:24:20,089
You know what I mean?
1948
01:24:20,124 --> 01:24:21,780
And you know all the
words to the song
1949
01:24:21,815 --> 01:24:23,713
and you know all the
moves to the song.
1950
01:24:23,748 --> 01:24:25,784
Like I grew up with music
1951
01:24:25,819 --> 01:24:29,098
being mostly in the
idea of performance,
1952
01:24:29,133 --> 01:24:31,514
so I need to be able
to have my space
1953
01:24:31,549 --> 01:24:33,930
to do my performance
[laughs] and enjoy my music.
1954
01:24:33,965 --> 01:24:35,553
- But those big performances
1955
01:24:35,587 --> 01:24:37,486
have really been
beneficial to me, too,
1956
01:24:37,520 --> 01:24:41,386
because it's kind of brought
back this sense of play.
1957
01:24:41,421 --> 01:24:42,870
It's not just another
thing that I know,
1958
01:24:42,905 --> 01:24:44,596
it's a thing I'm experiencing.
1959
01:24:45,563 --> 01:24:48,221
- That's in the teaching
each other thing.
1960
01:24:48,255 --> 01:24:51,120
He taught me how to like be
curious enough about music
1961
01:24:51,155 --> 01:24:53,605
to not just think about
how it makes me feel,
1962
01:24:53,640 --> 01:24:55,366
but also think about
where it came from
1963
01:24:55,400 --> 01:24:57,609
and what's the
history of this sound.
1964
01:24:57,644 --> 01:24:59,646
But I get him to play.
1965
01:24:59,680 --> 01:25:01,544
- She taught me
how to dance again.
1966
01:25:01,579 --> 01:25:03,581
[Ashley laughs]
1967
01:25:03,615 --> 01:25:06,618
She was like Kevin Bacon,
I was like that whole town.
1968
01:25:06,653 --> 01:25:09,966
[couple laughs]
1969
01:25:10,001 --> 01:25:10,795
- Basically.
1970
01:25:12,003 --> 01:25:14,833
[crickets chirping]
[airplane flying over]
1971
01:25:16,318 --> 01:25:19,424
[faint guitar music]
1972
01:25:21,944 --> 01:25:23,187
- [Kevin] Tell us what you think
1973
01:25:23,221 --> 01:25:26,776
would be a happy
next phase of life
1974
01:25:26,811 --> 01:25:28,675
for your records
after your gone.
1975
01:25:32,782 --> 01:25:35,060
- [sighs] I'm not
gonna cry, Kevin.
1976
01:25:35,095 --> 01:25:40,100
I am 34 years old, so I don't
think too hard about wills
1977
01:25:41,239 --> 01:25:44,725
and things like
where do my books go,
1978
01:25:44,760 --> 01:25:47,763
where does my, you
know, duvet cover go,
1979
01:25:47,797 --> 01:25:50,662
but [laughs] I do
have this letter,
1980
01:25:50,697 --> 01:25:52,802
like it's in a Google Doc,
1981
01:25:52,837 --> 01:25:57,221
that my parents are aware of
and my boyfriend's aware of.
1982
01:25:59,602 --> 01:26:04,331
So in the letter it
says to my parents that
1983
01:26:04,366 --> 01:26:09,371
just when I pass let
my boyfriend decide
where my records go
1984
01:26:10,544 --> 01:26:12,305
'cause I trust that
he'll make sure
1985
01:26:12,339 --> 01:26:15,170
that they're not
going to Goodwill,
1986
01:26:15,204 --> 01:26:19,726
they're not going to a
place where they won't be
1987
01:26:19,760 --> 01:26:20,796
touched
1988
01:26:20,830 --> 01:26:21,590
or enjoyed.
1989
01:26:22,556 --> 01:26:25,352
[heartfelt music]
1990
01:26:26,905 --> 01:26:31,841
I hope that my records
will continue to be played.
1991
01:26:33,395 --> 01:26:38,296
It's a funny thing to cry
about [laughs] objects
1992
01:26:38,331 --> 01:26:41,196
and not people or creatures,
1993
01:26:41,230 --> 01:26:44,233
but it is really sad to think
1994
01:26:45,752 --> 01:26:50,343
of my collection being
separated from each other
1995
01:26:51,033 --> 01:26:52,241
and that conversation
1996
01:26:52,276 --> 01:26:55,244
that they all have
together being broken.
1997
01:26:57,936 --> 01:27:00,353
[sniffs] And so, yeah,
I wish for my records
1998
01:27:00,387 --> 01:27:04,391
just go to a place where
someone is gonna go,
1999
01:27:04,426 --> 01:27:05,841
"Wow, that's a cool record.
2000
01:27:05,875 --> 01:27:08,740
That's a cool cover, I want
to see what that's about."
2001
01:27:09,776 --> 01:27:12,054
I hope that someone
will discover them
2002
01:27:12,088 --> 01:27:15,126
and have their own
stories with them.
2003
01:27:17,301 --> 01:27:18,750
- [Kevin] Love you, old friend.
2004
01:27:20,890 --> 01:27:24,342
- It's so silly, they're
records. [sniffs]
2005
01:27:31,142 --> 01:27:32,730
It's so silly. [laughs]
2006
01:27:32,764 --> 01:27:34,801
- No, no, I'd say the same
thing. Are you kidding?
2007
01:27:34,835 --> 01:27:36,320
I'm just the one who gets
to ask the questions.
2008
01:27:36,354 --> 01:27:37,838
[Ashleyanne laughs]
2009
01:27:37,873 --> 01:27:40,772
- You and I have this in
common, that we love vinyl.
2010
01:27:40,807 --> 01:27:42,360
Were it not for music
2011
01:27:42,395 --> 01:27:43,741
we wouldn't be havin'
this conversation, right?
2012
01:27:43,775 --> 01:27:45,260
And so I really feel
that it is somethin'
2013
01:27:45,294 --> 01:27:47,296
that can be passed on.
2014
01:27:47,331 --> 01:27:48,884
Don't be intimidated
2015
01:27:48,918 --> 01:27:51,335
and don't let the music
snobs or collectors
2016
01:27:51,369 --> 01:27:54,579
make you feel like this isn't
approachable 'cause it is.
2017
01:27:54,614 --> 01:27:58,514
Even if it's "Best of the '80s,"
2018
01:27:58,549 --> 01:27:59,791
go on and get that
"Best of the '80s."
2019
01:27:59,826 --> 01:28:01,966
That might change your life.
2020
01:28:02,000 --> 01:28:05,556
[happy music]
2021
01:28:05,590 --> 01:28:08,283
- [Caren] I think we're
seeing this pendulum
2022
01:28:08,317 --> 01:28:10,250
swing back toward analog
2023
01:28:10,285 --> 01:28:12,459
because we're gathering
around together
2024
01:28:12,494 --> 01:28:14,012
in a much more human way
2025
01:28:15,082 --> 01:28:16,291
and one of the things
2026
01:28:16,325 --> 01:28:18,948
that I hope we learn
from vinyl's resurgence
2027
01:28:18,983 --> 01:28:21,779
is this want for
human connection.
2028
01:28:24,437 --> 01:28:26,301
- [Stephen] I want to
share the things I love
2029
01:28:26,335 --> 01:28:28,164
with people who will love them,
2030
01:28:28,199 --> 01:28:30,028
that's really all
that matters to me.
2031
01:28:35,344 --> 01:28:36,587
- [Ashleyanne] When I'm
looking through my records
2032
01:28:36,621 --> 01:28:37,933
when I'm gonna play,
2033
01:28:37,967 --> 01:28:39,797
I'm like, "That one
reminds me of Paul,
2034
01:28:39,831 --> 01:28:43,456
that one reminds me of Daniel,
that one reminds me of Amy."
2035
01:28:43,490 --> 01:28:45,630
I have so many
stories of friends
2036
01:28:45,665 --> 01:28:47,701
because we have similar records.
2037
01:28:53,155 --> 01:28:55,157
- [Kat] I want them all
to be loved and enjoyed
2038
01:28:55,191 --> 01:28:56,986
and played 'til
they're so scratchy
2039
01:28:57,021 --> 01:28:58,505
you can't play them anymore.
2040
01:29:02,682 --> 01:29:04,131
- [Roz] I mean my records,
2041
01:29:04,166 --> 01:29:07,790
all my music is what I
have absolute faith in.
2042
01:29:07,825 --> 01:29:11,863
I only have faith in a couple
of things to that degree,
2043
01:29:11,898 --> 01:29:15,867
music is one of them,
love is the other.
2044
01:29:21,390 --> 01:29:24,462
[vibrant horn music]
2045
01:29:40,167 --> 01:29:45,172
♪ I'm getting closer to thinking
that there's a way out ♪
2046
01:29:53,146 --> 01:29:57,012
- Oh no, I had never
thought about this.
2047
01:29:57,046 --> 01:29:58,945
I'm actually getting
like teary-eyed.
2048
01:29:58,979 --> 01:30:01,292
What do I want to
happen to my records?
2049
01:30:02,293 --> 01:30:03,984
Oh.
2050
01:30:04,019 --> 01:30:05,676
- If it's my own
children, that's great,
2051
01:30:05,710 --> 01:30:06,884
maybe they'll listen to it
2052
01:30:06,918 --> 01:30:08,679
and they'll have
memories of their mom.
2053
01:30:08,713 --> 01:30:09,887
But if they don't like it,
2054
01:30:09,921 --> 01:30:10,922
if they're not
gonna listen to it,
2055
01:30:10,957 --> 01:30:12,579
if they're just
gonna sit in a box
2056
01:30:12,614 --> 01:30:15,271
then I'd rather they sell
them to a record store
2057
01:30:15,306 --> 01:30:18,999
and then have the records
just sort of disperse out.
2058
01:30:19,034 --> 01:30:22,727
Spread out sort of like ashes
to other people to listen to.
2059
01:30:23,935 --> 01:30:25,834
- Can I say, can I
be buried with them?
2060
01:30:25,868 --> 01:30:27,007
I don't know.
2061
01:30:27,042 --> 01:30:28,250
- You know he asks me a lot
2062
01:30:28,284 --> 01:30:31,115
what I'm gonna do with
the records if he dies.
2063
01:30:31,149 --> 01:30:34,049
That's a question that comes
up about once a quarter.
2064
01:30:34,083 --> 01:30:37,742
And my answer changes,
2065
01:30:37,777 --> 01:30:40,780
but essentially is always like
2066
01:30:40,814 --> 01:30:42,747
Mick gets some special records,
2067
01:30:42,782 --> 01:30:44,784
your dad gets some
special records
2068
01:30:44,818 --> 01:30:47,234
and I keep everything else.
2069
01:30:47,269 --> 01:30:48,719
- Having been someone
2070
01:30:48,753 --> 01:30:51,169
who listen to my parents'
vinyl collection,
2071
01:30:51,204 --> 01:30:52,688
it would be really cool
2072
01:30:52,723 --> 01:30:56,623
to be able to pass the
Fessler family love for music
2073
01:30:56,658 --> 01:30:58,314
down to the next generation.
2074
01:30:58,349 --> 01:31:01,801
- As long as it goes somewhere
where it'll be loved,
2075
01:31:02,629 --> 01:31:04,148
that's all that matters.
2076
01:31:04,182 --> 01:31:06,253
- When I'm not here anymore,
2077
01:31:06,288 --> 01:31:07,945
my daughter has to
have the records
2078
01:31:07,979 --> 01:31:10,326
and I want her to listen to them
2079
01:31:10,361 --> 01:31:14,261
and know that I am always
there, I am always with her.
2080
01:31:16,298 --> 01:31:18,507
- No, I did think of
that once and I thought,
2081
01:31:18,542 --> 01:31:21,959
you know what, I'm not
gonna give 'em to my son.
2082
01:31:21,993 --> 01:31:25,480
The reason why is
because I want him
2083
01:31:25,514 --> 01:31:29,000
to have his own experience
with records and music.
2084
01:31:29,035 --> 01:31:31,037
- Well a famous
book collector said,
2085
01:31:34,385 --> 01:31:36,111
something along the lines of,
2086
01:31:36,145 --> 01:31:38,941
"When I die, my collection
should be broken up."
2087
01:31:38,976 --> 01:31:40,080
And people were like,
"What are you talking,
2088
01:31:40,115 --> 01:31:41,496
that's amazing."
2089
01:31:41,530 --> 01:31:45,258
He's like, "The only way my
collection was able to exist
2090
01:31:45,292 --> 01:31:48,986
was by other great collections
also being split up."
2091
01:31:49,020 --> 01:31:49,987
- You gotta pay it forward,
2092
01:31:50,021 --> 01:31:52,437
so I hope that they
end up in the used bins
2093
01:31:52,472 --> 01:31:54,543
or the new arrivals bins
2094
01:31:54,578 --> 01:31:57,235
at a high-quality
record store near you
2095
01:31:57,270 --> 01:31:58,961
immediately after my demise.
2096
01:32:01,964 --> 01:32:04,967
♪ I'm gettin' closer to thinking
that there's a way out ♪
2097
01:32:05,002 --> 01:32:09,144
[vibrant horn music continues]
2098
01:32:32,201 --> 01:32:34,997
♪ I'm gettin' closer to
thinking there's a way out. ♪
2099
01:32:35,032 --> 01:32:37,552
[upbeat music]
155741
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