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In this video I'm going to walk you through how to create your first ad on YouTube.
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And to get started you want to head over to Edwards doc Google dot com and create your own words you
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can't because Google owns YouTube.
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It's inside out words where we create our ad for YouTube.
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So I've put the link to this in the description of the video.
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You can click through and then create your outwards the kind of you haven't got one.
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And if you do have one you can just go ahead and sign in.
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Now once inside to create our advertising campaign want to click this button on campaign and then click
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video campaign.
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We can give our campaign a name so we can say test video campaign and now we need to adjust some of
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the settings for our campaign here.
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There are some options but I can walk through some of the most important things to set.
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So daily budgets we can just put that in as take ten dollars for it daily.
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But just in terms of where we want the honor to appear for this particular.
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And I just wanted to appear on YouTube so I can de-select that.
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So it doesn't appear on any part or web sites locations.
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You can set the location.
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I'm going to set it as the United States.
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You can set the language that you want it to appear in English it is fine for me.
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And then I go ahead and just click save and continue.
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So now we create our I group.
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And as I will be creating this odd were group around certain key words I'm going to name the group keywords.
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It's in here now that you want to paste the your L to your YouTube video that you want to show as an
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ad so you can just copy that from YouTube and paste that in.
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We now have the option to select the format of the ad.
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So I want to show it in stream out and really show over other videos that our people are watching in
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YouTube.
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So I can put in the URL of where I want to send people.
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Now we can input our cost per view saying in a set this 15 cents an over on the right hand side here
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I can get a prediction of how many views that is going to get me.
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And I can raise my budget if I want to get more views.
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It's usually good to start low and then as your campaign is live you can come back and raise this if
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it needs to be raised.
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Dan here is targeting and this is an important part of the ad campaign set up process so you can see
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by default it's going to show to any gender age parental status or household income.
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So I want to narrow this down a little bit and really only show two males of my target demographic age
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and show to those people who perhaps have a little bit more income.
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So can a select select that in terms of narrowing down my targeting options further.
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I want to do this because I want to show this video only to people who are watching content that's related
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to certain keywords.
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You can also set up and put your out insert in front of actual videos and you can paste the URL of those
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videos right in here.
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So your ad will show up there.
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But for this group is going to set up for some certain keywords so I'm going to pop these in here.
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And if you want to find more related keywords you can click on this button down here and our words is
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going to suggest some key words that you can also add to the campaign.
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Seeking out those in if it makes sense.
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And then out all of your key words and have them selected here.
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So once you've got that tone you can go ahead and click save a group and the campaign is live.
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So you want to.
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And now the campaign is live.
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So now it's your turn.
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Come into our words and set up your first YouTube ad campaign following the steps in the course and
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monitored success using this dashboard in it's.
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