All language subtitles for TCEG_DiDi 10yr FILM_RM_v13

As we mark 10 years of DiDi, 5 for our international business,

we are excited to take a look back at all we’ve accomplished together.

Go through stories from many of those who made it happen.

So, the feeling when DiDi acquired 99 was big news for us.

Everyone was feeling very proud

of the achievements that we've made.

This put 99 in a total different place.

It was amazing make part of this history

and also see all the growth

that the company start after the DiDi’s acquisition.

It was great for the company

in order to have a bigger perspective

and to play a more global role.

When I got there the first day,

the first word that came to mind was chaotic,

but in the best way possible.

The All-hands that were pretty much every Friday

was very, very interesting

because we could all fit in a conference room.

And when the Guadalajara and the Monterrey team

also came over to Mexico City, we could also fit there.

So, the culture was very interesting

in terms of super intense collaboration.

The first days of DiDi, Mexico are kind of a blur,

but they're very vivid in my memory at the same time, right?

The level of effort that it took to convince drivers, especially

to trust on us was very, very important

and it was probably the hardest challenge to overcome.

When we start DiDi in Mexico, the most challenging thing

was to gain trust and trust in our drivers, in our passengers,

of course, in the allies, stakeholders, government.

It was the priority, but I think we got it

and it's pretty clear at this point

that we have done a really good job to get there.

When I first started at DiDi,

we were about kind of two and two half countries,

I think, in Latin America.

And we also had Japan and Australia.

Over the last two and a half years,

we've gone from small offices in a handful of countries

to covering the entire region of Latin America

and spreading out across huge chunk of the rest of the world

and it's been incredibly impressive what has happened.

So, when the pandemic started, it was really tough for everyone,

but it was especially tough for many of our customers,

for many of our drivers and for passengers.

Doctors were not able to get to hospitals

to support people in safe ways.

Drivers were not able to get enough earnings

to support their families.

And it was incredibly challenging times for everyone.

But I think the thing that DiDi did brilliantly

is we really differentiated our response by each country.

Everywhere that we operated, we tried to think,

“What do people here need from us?”

One of the biggest initiatives that we did in Australia

and throughout many IBG markets was DiDi Vaccinate.

In Australia, it was a $1 million commitment

to get people to and from their vaccinations.

One of the greatest things that I found

was the way that the community reacted,

the way that the media reacted to the significance

and generosity from DiDi to Australia.

Moving from rides to food, and then motor

has been such a journey.

I would say that it's a learning curve

and it's such an amazing experience

to witness how we can diversify our services in the region.

In February, 2022,

we self-launched DiDi’s first very own credit card in Mexico.

With the DiDi Card, more and more people in Mexico

can enjoy a better quality of life,

earning more benefits and also cashback

while they're spend with us.

It is reliable, it is cost effective,

and as a product, it's so simple to understand,

especially for those

that are first time credit card owner.

Announcing that we now have the leadership position in Mexico

was a whole roller coaster of emotions.

So well, it represent a huge achievement I think

for the entire company worldwide because it's one

of the first markets for the tourists.

We still believe that we should continue doing things the same way.

I think having this opportunity for people to be their own bosses

and to have an income will be one of the big shots

that we can create for people and society in the future.

I think we have to focus on innovation.

We have to stand out. We have to be consumer-centric.

We truly believe that we can become a one-stop solution

for people where they only need to download one app

and they get a technology solution

for different dimension of their life.

One app makes daily life a lot easier.

I'm very proud to see how much everyone's work

make the difference to passengers, drivers, and also society.

It's amazing. And being part of DiDi is a real passion for me.

Every day, we have a new blank page to write the future.

This is what excites me the most.

As we mark this important milestone,

it is important to reflect on everything we've learned

while looking ahead to create new stories

and together write the next chapter in IBG history.

We are part of the histories and we are shaping the future.