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Times talk about search engines and searching online how your search is logged how search engines track
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you.
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Sensi you sell your data on what you can do to mitigate it.
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So who are the major players.
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Well if you look here in front of you you can see on surprising Google is the major player with nearly
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70 percent of global searches for by being Baidu you not heard of Baidu Baidu is the Chinese engine
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which looks like this.
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Obviously in other countries there are more dominant players in Google.
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You can see there's an international break down in Russia.
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For example they have Yandex which looks like this.
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In fact they are pretty much the same.
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And then if you look here you can see by way in China's actually got quite a huge grip over searching
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in China.
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But I'm going to concentrate on the major global player.
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Google for this video but the same applies to all the top search engines.
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I'm going to talk about in this video.
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So the first point is that Google and the other search engines are not just search engines.
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People often think you know they are just search engines but they're absolutely not.
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They offer many services they have their fingers in many pies which makes their ability to track you
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expeditiously more powerful.
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I mean if we think about Google for example Google has its search facility but it's also got YouTube
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.
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It's got social media through Google Plus and other things it's got e-mail.
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It's got G-mail.
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It's got Maps.
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Google Earth.
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It's got books.
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It's got news groups.
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It's got Google Docs.
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It's got the Google app store.
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It develops Android the smartphone operating system.
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They develop Kro so you can really trust Chrome.
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If you're concerned about google tracking you can't use Chrome if you're concerned about google tracking
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they control it.
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Also Google has something called Google safe browsing.
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This is a service provided by Google that provides lists of view or else that contain malware or phishing
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content.
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Google Chrome Apple Safari Mozilla Firefox and other web browsers use these lists that come from Google
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.
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So there's an interaction between those browsers and do go as you browse the web.
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So every site you visit is effectively checked by Google unless that switched off.
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So as you can see Google especially and these other search engines have the thing is in many pies which
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enables them to track you which gives them more channels to monitor what you're doing.
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Also other sites help the search engines to track you because embedded in all the sites not owned by
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Google or Google Analytics code and social media buttons and scripts as we've seen in the section on
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tracking because of all these channels that Google has.
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It's not just Google searches that are loved by Google but many of the sites you visit to web Google
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Code is embedded in this site.
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In 2012 an estimated 63 percent of Fortune 500 Web sites were using Google Analytics.
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Moving on from 2012 to 2015 2016 according to the web privacy censors google tracking infrastructure
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is on 92 of the top 100 most popular Web sites and on 923 at the top 1000 Web sites providing Google
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within significant surveillance infrastructure online.
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This means that Google will know a huge percentage of where you are going online and what you are doing
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plus your searches and you will doesn't stop there.
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They also have corporate agreements with other Web sites to understand and negotiate and share information
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to understand better who you are so they can sell better to you.
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If you are logged into Google.
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Say you have your G-mail you have Google Docs or you have you chew.
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There is a direct link to your Google account and the things that you search if you are not logged in
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.
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Then there is still no reason to believe your activity isnt logged against you because there is a persistent
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or persistent cookies in your browser.
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Google actually documents quite well the cookies that they use even when you're not logged into Google
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.
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They will still recognize the browser because of the persistent cookies.
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And let's have a look at one of those cookies.
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And here it is.
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I'm using the advanced cookie manager here where I can see this is coming from Google dot com and this
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is on a browser that removes history and it removes cookies.
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But this need cookie keeps coming back.
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There's the value of the cookie in the and if we go here we can see on Google's Web site goolies cookies
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like Ned and said to help customize ads on Google properties like Google search.
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So they're very clear about it in their documentation about the various cookies that they do use in
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order to advertise to you more effectively.
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But at the same time this is tracking you and you may not be comfortable with this level of privacy
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invasion.
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Many people also have Google as their home page on their browser.
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So from the moment you start your browser you are sending data to Google.
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It's important to realize that this data may be indefinitely stored and can one day be requested and
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used against you.
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This data could be accessed via subpoenas and court orders or by your adversary in some way.
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Be aware that unless you make an effort to prevent logging and monitoring this data is being accumulated
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with your name on it.
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The search engines could accidentally or deliberately disclose your own activity.
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They could get hacked they could make a mistake.
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AOL released supposedly anonymous search terms for research purposes except they didn't do a good job
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of making them completely anonymous and they were ultimately sued over it.
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Let's look at the privacy policy and Terms of Service for Google.
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They are pretty upfront about the tracking and monitoring that they do.
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This is why you get a free service.
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I recommend this site here.
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You do a great breakdown of Terms of Use and Privacy Policies of companies that you might be using.
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They also have a browser plug in.
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So if you do a search where we can have a look and see what the breakdown is of what Google's Terms
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of Use are.
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So here we can see Google keeps your searches and other identifiable user information for an undefined
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period of time.
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You can use your content for all their existing and future services.
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This service tracks you on other Web sites you can share your personal information with other parties
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.
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Google may stop providing services to you any time.
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So probably nothing that you wouldn't have expected.
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And if you click on more details if you're interested you can go through and look into more details
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and then you can dig into the actual documents themselves if you're interested.
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Search news all the go to whipping boy when the laws of nation states require censorship of what its
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citizens can view as they are the main portals of the Internet.
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For most people but some people think Google is the internet.
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As we discussed in the section on threat landscape censorship exists in western countries.
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Your search engine will be used as a tool to enforce this censorship.
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The content you view will be manipulated or customized based on your search history a form of corporate
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censorship sometimes referred to as the filter bubble for example you may be given a more expensive
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price for a service based on your history your demographic your browser and your spending habits and
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this does happen.
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This is the filter bubble.
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Then you have what is probably the more traditional form of censorship which is nation state sponsored
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censorship like China is blocking of Google results relating to the 25th anniversary of the Channon
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Square protests which is as I said before most people probably think of when they think of censorship
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.
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Censorship is very likely coming to many Western countries to greater and lesser extent.
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So the conclusion is search engines and other services they provide trackers.
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They invade our privacy and can potentially censor is the tracking shouldn't come as any surprise.
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These are free services and generally with any free service they monetize by using or selling your personal
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data.
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You get what you pay for.
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You can't really complain when it's free.
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They have to make money somewhere or other interested parties will also be snooping on your searches
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especially if they are not encrypted.
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You know your school your work or university and your nation state Google uses Hastey CPS as do many
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of the search engines as default for searching but all the search engines may not so you need to check
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that you should be using Haiti TPF to search as a minimum privacy protection from people who are trying
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to snoop and look at the traffic.
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So what do we know about what nation states might be doing to spy on our searches.
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Well here we have reported by the intercept a reference to GCH Q The British for that organization.
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This is a diagram of the system called Memory Hole which logs queries entered into search engines and
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associates each search with an IP address.
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This will go towards user profiling online as discussed in the section on tracking so you can consider
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the 14 eyes will have some sort of information sharing around this or capability themselves around scooping
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up your Internet searches.
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It's also possible that where you live this is fully legal.
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Or it could be being done secretly.
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So I would assume that this is happening in the fort.
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In your eyes and anywhere where there's some sort of control in government and or the system that we're
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aware of is called marble Geko which sifts through details about searches people have entered into Google
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Maps and Google Earth.
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Again this will go towards user profiling online.
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This may be less viable now that Google is encrypting at the backend.
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It's hard to tell how they were actually doing this and talking about encrypting on the backend.
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This little post it now explains how the NSA infiltrated links to Yahoo and Google data centers worldwide
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news in undisclosed interception points the NSA and GHQ were copying entire data flows across fiber
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optic cables that carry the information among the data centers.
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You can see here where the traffic was on encrypted internally within the company so they were using
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this weakness.
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The encryption here from the end user to Google from Front-End server was encrypted so its end to end
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here.
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But it's not encrypted within the business.
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We know that Google has fixed this now I'm not sure about Yahoo but I know that Google is fix this but
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the three letter agencies or for that as in the case of GHQ will move forward to finding new ways of
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finding search information and that may be via legal means.
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Do any of those Google cookies we were talking about needs in the SIDS that are pretty much persist
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in everybody's browser.
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Google cookies are great candidates for those target detection identifiers that we talked about in the
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section on tracking the nation state profiling of browsers because of their ubiquity and unique.
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And from documents it looks like they are being used for profiling you online.
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Here we can see Haret saying that the X kisko system was utilizing the preferences cookies.
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So that's the introduction to search engines.
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Now move on to mitigations to the privacy and security concerns that
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