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I want to show you guys the really cool but strange thing I discovered about getting engagement on Facebook
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and I'm going to show you.
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See my post don't quite get a lot of engagement but I'll show you why that really surprised me that
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you can also use and I'll show you what's happening here.
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Where is
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it.
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So somebody on my Facebook you know this is this.
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While I'm sure what I'm showing you here is my business page probably on your page but what I'm going
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to talk about now is on my personal Facebook which is a different account.
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Someone posted this video.
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It was really funny.
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It's about those doing funny things.
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It was great.
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And what that meant was that this video was going viral at that time.
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And look when I posted so when I posted this video to my Facebook group and my facebook group is about
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business nothing to do with those.
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OK.
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So this is zero relevance.
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But what was really relevant about it was the timing because that this video was going viral.
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That day came.
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So the timing issue that almost no one thought about it turned out to be huge because look at this girl
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I got a lot of interest.
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This is not bad right.
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This is free.
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A lot of people who have no idea who they are.
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Like this post.
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Right.
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So it's got a reasonable amount of engagement.
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It reached 250 people.
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Right.
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Which is more as you will see than my other posts.
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And so here's what I did.
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Basically it's got nothing to do.
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Right.
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And this got a tremendous number of Whereas I have received 650 people.
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Right.
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So it's almost it's about 40 percent reach but my audience.
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Right.
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Whereas the posts before you can see you know if I posted something promoting my own things I got like
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10 times less.
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We.
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25 people 24 people reached 24 people reached 17 people reached right.
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You get the idea at 22.
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So typically if I just post nice pictures interesting articles promote my things I don't get a ton of
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rich Facebook limits that for me.
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But here I go here.
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And sometimes you know I tried experimenting with funny things right.
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And this week 60 people and it got a little bit of engagement.
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So Jim so funny things work.
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But this just went through the roof before this post that wasn't getting much engagement compared to
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this post and you'll never.
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By the way reach 100 percent of your followers because most of them are not even you know some of them
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are not online.
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Some of them are on vacation whatever.
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So you're never going to have 100 percent reach for 40 percent which is quite not the day.
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So this was probably a success because what's going to happen is you get a reach people click on your
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page and guess what happens.
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People I think you know can they can see my problem I mean come they can see you know link the problem
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you come and ultimately I get the final four people to.
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And they also see my other post that I make so I ultimately get the final people to my website and my
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product.
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But generally first thing is to get engagement So here's what I did right.
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Let's go back to the dog video the dog video.
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That was what was really crucial about this dog video is that that particular video was going and this
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is what you have to use for your Facebook Marketing.
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This particular video was going viral that day.
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OK.
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The timing of it the time of it's popularity is turning out to be hugely important.
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Now I try to look at my later posts right.
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I try to make Laika I try to read both the funny picture but you've got a very limited reach.
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Right.
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So it's not something that you're going to consistently get right even though I've got a large reach
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here.
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Right away my next post back to very little even to my average.
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Then I posted something here that was that simple.
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Then I posted these are really beautiful photos about my 2014.
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I was taping it at towards the end of 2014.
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So I mean taping this video and then I posted this at the end of 2014.
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So six seven people reached this far more than it usually gets maybe three times more four times more.
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But it's not that crazy I got this doggy.
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Right.
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So.
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So the dog video was going viral that day.
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This wasn't this was just something I discovered online that was cool right.
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So it's cool.
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People like it.
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But you see it's not that and it's irrelevant for from where the topic of my group because again the
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topic of my group is business.
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So let me show you what I did later.
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Then of course I try to promote something from my own website Glos started my blog.
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Very limited reach so soon as you start to promote other things.
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It goes down then I posted a picture from USA Today.
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It's an article about the top of Japan of the year again maybe three times my regular engagement which
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is not bad because you see when you get a large spike in engagement people sometimes click through on
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your profile and then they end up going.
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Like I mentioned the end of going through your website to your Web site.
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You know they they see who you are this your branding.
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They see your links here.
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Right.
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And my my page here isn't the brand that's all well I got a rebranded but.
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But you see if it was perfectly beautiful branded and that was so brutally what you will get that they
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would click for there is not so see one kind of fun on them in by building the engagement by getting
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engagement you kind of funneling more people from Facebook to your posts and your page.
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And from that though some of them will click on your site.
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So that's really the strategy.
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And so you want to link see you want post
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really funny things right or things that are going viral that day.
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Right.
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This was also popular today.
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Right.
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I wish the hundreds of 19 people it is totally irrelevant they just like the equivalent of cat videos
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right.
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Just nice photos like.
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And then here I posted you know I thought this was going to be an interesting article for my audience.
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The funniest thing is that my audience even though the audience is like it you Pioneer's the articles
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get like far less engagement than actual cat pictures and things like that.
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So you see I posted my video got very limited which you know this is maybe like 3 percent engagement
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right.
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Or 4 percent engagement from my group so it's not 1 percent which is like Facebook's baseline but it's
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certainly not great.
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And then what happened was so I did this out I did another experiment that will really be telling.
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And this is why I really think that it's you know timing is such a huge thing because this video is
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one of the videos that I got I think it's gotten over 100 million views on YouTube.
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So it's incredibly popular.
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Right.
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Charlie Messinger it's kind of like a phenomenon.
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You haven't seen it YouTube this thing it's hilarious.
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It's really good video right.
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But it wasn't going viral.
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Recently it went viral like years ago.
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Right.
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And it just has kind of it's popular but it's not something that's going crazy viral right now.
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So guess what.
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There's not.
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There wasn't that timing.
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It wasn't going viral now so Facebook actually limited the reach of this video by quite a bit.
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See that their algorithm yet popular stuff is fine but recent stuff.
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Right.
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And they didn't you know really promote me and they read my book on Amazon which also got about a 3
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or 4 percent engagement which will ever promote or something else which is a popular video of mine.
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It's actually a cool video but again not a whole lot here.
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So the timing you see all the other posts they don't have is they're not going viral now because Facebook
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knows what other Facebook users are posting.
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And they know that something is being very popular right now.
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Dan that gets trust right then they'll they'll show it to more people because they know that people
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are loving that right now.
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Right.
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So the timing find.
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What's popular now posted on your Facebook group.
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And then from your Facebook funnel people you know from here from here to your you're out also you can
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funnel people from here in here right.
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You can shop now.
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I have a button here that can go directly to my products things like that.
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Also they thing about it the more things like that.
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So there is ways from your page how you can funnel people to your site but to get people to your Facebook
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group or page is actually you've got to post things that are going viral right now.
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And that's the recipe for getting the most free people to your page.
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That's really you know I guess we'll call it the secret.
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