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What makes a great logo design a logo or design must be fit for the purpose.
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It should go without saying a logo design should be fit for its purpose.
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However there are various factors which need to be considered.
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First is the actual design itself.
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The designer needs to consider if the design effectively reflects the actual nature of the business.
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Secondly it needs to be asked if the law design conveys the right mood or message.
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Lastly the designer needs to consider where the law will be applied.
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This ties in with versatility which I'll go on to explain soon a logo must be simple.
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Agree the law Gore needn't be complex.
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In fact most of the best logos pertaining to the more successful companies are actually very simplistic.
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It pays dividends to spend a lot of time thinking about how you will execute a design and produce something
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simple but highly effective.
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Rather than spend a considerable amount of time on detail while sacrificing the element of communication
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a logo design must be future proof.
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The best logos particularly those which are simple and form can last the test of time and when they
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do it means that the brand can remain consistent without change and avoid submitting to emerging trends.
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A solid future proof logo if changed will only deviate very slightly since its foundations are strong
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and its image is forever effective.
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A logo must be easily remembered a logo only works if it's easily planted in the mind of the perceiver.
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Recall is what drives recognition association and repeat purchase.
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Quite often a logo that's easily remembered will have the quality by being simplistic in design form
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but can also be linked to color schemes.
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As an example branding as a whole uses color schemes to create decoration associated with the logo design
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without actually featuring the logo logo must be versatile a logo isn't bound on the web.
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It doesn't end at Office document neither Klein's may wish to develop anything from embroidery to fabricated
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three the shopfronts.
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So it's always important to ensure that the law good design can meet the demands of the range.
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Again this is often achieved by keeping design form simplistic so that covers a jest of law or design
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one or one you'll see the reoccur in fact there is simplicity.
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It's this fact that will bear in mind in the forthcoming project and one that you will always keep in
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mind as a competent logo designer.
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