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How do you manage
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a foreign-language YouTube video
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on your English-language channel?
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Let's find out.
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HEY.com!
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Hey, this is Dane Golden from HEY.com.
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This is the channel where we give you
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video content marketing tips
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to help you get your customers
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coming back to your videos again and again.
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If this is your first time watching the channel,
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please subscribe and click the bell
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so you're sure to get notified
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when new stuff comes out.
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Okay, today's question: How do you manage
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a foreign language YouTube video
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on your English language channel?
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If you have an English language YouTube channel
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and you want to upload
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a foreign language video to it,
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I'm going to ask you to not do that.
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It's basically a bad practice.
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And I'll tell you why and then I'll tell you
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what you do if you've already done it
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and you can't avoid it.
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Now, why might you be uploading videos
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in multiple languages to the same YouTube channel?
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Clearly, you're trying to reach
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an international audience for some reason.
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Probably your business is growing
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and you've become international
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and you're really not sure
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how to approach that using YouTube.
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Well, the funny thing about YouTube is
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it doesn't really like to have channels
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that have multiple languages on it.
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Why is this?
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Well, it's sort of because of how the algorithm works.
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The algorithm is the mathematical formula
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that governs what videos get shown to viewers
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who might want to look at your videos.
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And basically what happens is if you show a video
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that they don't want to see,
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YouTube will show your channel
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and every video on your channel
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slightly a little bit less.
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So, if you think of it like a grade point average
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you want to be all A's, right?
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And all A's means your viewers and your subscribers
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want to watch every video that comes up.
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But if you're used to mostly doing
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English videos and then you put on
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a Spanish or Italian or German video,
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your English-speaking viewers
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are not going to want to watch that video
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so they won't watch it as much
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the title's wrong, they don't understand it,
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or they watch it for a shorter period of time.
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That sends a very negative signal
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to the YouTube algorithm.
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It says people that watched one
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of the videos on this YouTube channel
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don't want to watch another.
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And that's based on the evidence.
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You showed them a German video,
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English speakers said,
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"I'm not interested in watching it."
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They didn't say that, they just
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indicated that by not watching it
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or only watching for a few seconds.
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So what this says to the algorithm is,
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show people who subscribe
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or who have watched videos on this channel,
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show them fewer videos from this channel.
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So last week you showed them 20 videos,
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next week 18.
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If they do it again, if they did
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German one week and French the next,
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show them 16 videos the next week.
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So they're giving the viewer fewer opportunities
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in the suggested videos, and the suggested videos
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is what appears on the right-hand side
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or if you're looking on mobile,
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it's below the video.
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That's where most views are coming from
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on the YouTube channel, is the suggested videos.
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So if the algorithm starts showing
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fewer and fewer videos
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on the suggested videos to your viewers,
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that's really really bad for your channel.
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So, the same way you don't want to have
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irrelevant videos off topic,
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you also don't want to have them off language.
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So let's say you have to post
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a foreign language YouTube video.
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What are your options?
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What are your solutions?
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What can you do?
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Here are some choices.
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In the first place, you can just post the video
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somewhere else, not on YouTube, some other option.
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Instead upload it to Vimeo,
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or Wistia, or Vidyard,
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or even Facebook.
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And then you embed one of these onto your website,
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or email it to the people who need to see it,
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or run ads that point to this video.
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Or you can upload it to YouTube
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but just keep it unlisted.
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So unlisted is not viewable by the public
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unless they have a link or it's embedded somewhere.
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So if this is a video that needs
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to be a pre-roll only, which is also known
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as a YouTube TrueView In-Stream ad,
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it doesn't need to be public on your channel.
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It can be unlisted, which means
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only people who see it as a pre-roll
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will be able to see it at all.
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They won't see it on your channel.
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Also, if you just want to embed this
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in a foreign language website,
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that also can be done as unlisted
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without hurting your channel
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in the YouTube algorithm.
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One other option is to do nothing mostly.
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You just leave it on the channel.
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If this foreign language video
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has been on your channel for a while
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and it's not getting any new views, just leave it.
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It won't do any more harm than it's already done.
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So, why worry about it?
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Another option is to start a whole new
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foreign language channel for your brand
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because think of it this way,
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if the foreign language video has gotten
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a lot of organic views and continues
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to get views, this is an indication
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that you might be ready to do a lot more videos
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in this other language.
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Clearly there's an audience for it.
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Why not start a parallel YouTube channel
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for your brand in this language?
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But while starting a new channel is free,
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it is going to take considerable more time
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maintaining and growing it.
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Or you could start a channel
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for every single country
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that you do business in.
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That's really overdoing it.
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But it's possible.
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And lastly, you can take a video
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that has been sitting on your channel
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and just move it to private or unlisted.
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If the video is outdated and has outlived
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its usefulness and never got many views
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to begin with, you may consider
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just making it unlisted so people generally
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cannot see it anymore unless it's embedded somewhere.
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Or you can make it private, which removes it
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from viewership by anyone but you.
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I will caution you that if the video
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has a lot of views, don't make it
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private or unlisted because this could
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lower your channel's overall rating.
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So what do you think about managing
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your foreign language YouTube video
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on your English language channel?
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There's lots of options, huh?
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It's not cut and dried what you should do.
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Tell me in the comments what you think,
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what your problems are.
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I want to know.
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And if you like this channel, please subscribe.
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HEY.com is about helping you get customers
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coming back to your videos again and again.
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How do you do this?
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By sharing your expertise.
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Because when you share your expertise
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in a way that helps your customers
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live their lives better
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or do their jobs better,
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you'll earn their loyalty
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and their trust and their business.
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My name is Dane Golden, company's HEY.com.
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Please subscribe.
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Hey, watch another video.
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HEY.com!13729
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