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The something that drives logo design is insane.
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It's branding ourselves.
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Despite having a profession in which we design countless logos for clients.
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When it comes to making the local file ourselves many people hit some sort of bizarre mental block.
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You'd think that it would be easier for us to design the logo for ourselves since there's no one else
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that knows us better.
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But this is often not the case.
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It's not uncommon for a local design to spend months or even years striving to design a local for themselves
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which they may find even half acceptable.
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In many cases people just make do with the logo they aren't even happy with just for the sake of conducting
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business.
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This phenomenon which is so real even prompts local designers to hire both the logo designers to design
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the local for them.
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I've been stuck on the site for a number of years though I've been Brazilians and hiring another local
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designer.
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It's important for me as a logo designer who was ironically teaching the subject to branch off from
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my established corporate image and saw I need a fresh vibrant logo to represent me.
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The logo needs to be a personal inviting unfriendly.
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Just recently I put pencil a paper using my trusted grade pot and lo and behold after a venture lasting
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years I finally reached a local design solution that I'm happy with and so I'm gonna reveal it's together
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with a summary of the process being inspired by a range of simplistic logos consisting of geometric
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shapes.
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I'm being a fan of cubism.
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I began to experiment taking advantage of the grid using a four by four square for each letter I focused
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upon the name down in upper case characters which is obviously an abbreviation for my name.
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In the second sketch I realized that the capital E could be simplified into a triangle and still retain
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legibility in the next instances beneath.
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I realized that this triangle shape could be fashioned in the tip of a pencil with a gap to separate
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the woods and led portions.
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Naturally the pencil represents that design as sketching process.
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A pencil is a very common symbol amongst designer logos so at this stage I wasn't confident that it
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was something original but I pressed on it to see what the other characters could offer next.
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I went on to simplify the n by first drawing a square.
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I then produced the gap on the diagonal to make a figure out of character consisting of two triangles.
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Thankfully against the other shapes this held legible as the letter N.
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I then realized that the current this could be rearranged to form a pencil shape the pencil tip could
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be rotated 90 degrees to the left and placed first The End shape could be placed in the center as the
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pencil shaft.
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And finally the D shape could be placed at the end.
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Following this realization I then discovered that the D could be the result of the pencil.
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With that in mind I then divided the D shape so that the rectangle portion represented the through the
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metal bottom between the shaft and the eraser.
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With that the concept was born.
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The last sketches on the page showed the work done which can be transformed magically into a pencil.
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I created a logo design puzzle I can use the two interchangeably as static images on various medium
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and there's an abundance of potential for an animation sequence forcing the transformation.
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So as always although I am working with primitive shapes I developed a refined sketch on Doctor paper.
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This isn't a full pod so it give me more space to work within and the dots rather than the lines allowed
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me to see the sketch more clearly whilst having the old guide for measure.
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I translated the four by four squares on this pod with a ten by ten square per character I established
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a rule that the rectangle of the date on the tip of the triangle would it share the same three square
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measure gaps throughout would be two squares thickness.
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This included the vertical gap in the d the gap between the point and triangle base on the diagonal
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of the end.
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So this refinement sketch complete it was time had over and Adobe Illustrator to digitize the design.
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Here we have the refined sketch placed on the canvas.
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I'm Gordon to redevelop the ten by ten grid which I have on paper.
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I want to first test out how the design looks.
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One is bound to strict mathematical rules and then I'm going to do whatever I choose until it looks
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good to the eye.
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Since that's most important thing of the three layers set up one for the sketch one for the great and
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one for the local graphic with sketching griddle is locked.
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So now I'm working on the D shape pulling out that rectangle to three squares thickness then pulling
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out a circle using the ellipse tool starting at the top left of the grades and ending at the bottom
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right.
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To make things perfect before hovering it's at the central point.
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This leaves the square gap unlocking and copying across two more ten by ten grids.
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I'm now using the pen to draw a triangle starting the bottom left and clicking five squares in central
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top before clicking bottom right and closing the shape at the left again using the grid as a measure
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I'm pulling out a rectangle two squares thickness on the top thing not using minus font to form the
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gap for the M I'm pulling out a simple square covering the whole ten by ten area Holden shift to keep
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it to ratio using the two squared gap in the Triangle as a measured and make a guide I form a rectangle
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rotated forty five degrees clockwise I then ensure that the central point of top and bottom of the rectangle
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or dead on the corners without done.
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That's the logo on paper digitized already I can see that this could look so much better.
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So I'm breaking free from the mathematics and I'm reducing the size of those gaps since they look far
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too big.
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First I'm extending the rectangle towards the right in the D shape to make the gap smaller to my liking.
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Then I'm using the rectangle to make a guide.
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After redrawing the triangle I'm using the guide and deducting it from the shape again to leave the
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gap on them pulling out a square and repeating the same process for the end.
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The adopting the guide on the diagonal due to the point of the triangle lacking surface area I'm counting
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dropping the optical illusion which is pleasant.
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It appears that the shape doesn't meet the height of the day on the end at the top and so on overcompensate
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by making taller using the green rectangle as a means to measure the official term for this is called
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overshooting.
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Now coming the colors which are preselected we have a gray in the days to represent the metal.
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Pink for the Eurasia.
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A yellow for the wood of the pencil point of the eighth grade for the LEDs and the two shades of blue
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for the end which is to be the pencil baldy.
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One blue was dark enough to depict shadow on the underside of the pencil with the colors assigned its
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time to assemble a puzzle and during outline mode for precision I can use the same universal size to
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dictate the spacing between each shape of the pencil with a very slight adjustment to the pencil point
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rotate to ensure that it still functions when it's upright.
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The mission approaches Claudia.
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The shapes appear in this building blocks.
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She was the student that a simple thoughtful design approach can render a project child's play.
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And with that my personal logo design is complete.
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Finally.
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