All language subtitles for 4. Future of Digital Marketing

In this lecture, we will concentrate and ponder and see the future of digital marketing.

The future is not easy to predict, but with the current trends and looking at the past, it's much

too easy to predict the future.

The future of digital marketing is very bright, and it's so bright that every second person making

a career choice makes a choice in digital marketing.

Any business which is looking to expand their business.

The first choice of marketing is digital marketing.

Huge companies have huge budgets, and startups use digital marketing to get into a streamlined business.

The world has become increasingly digital centric since lockdowns, quarantines and social distancing

requirements have been enforced.

Brands need to think about what the best approach is of digital marketing will be specifically for them

and then work on executing it successfully for their target audiences.

Along with these changes, industries that were once flourishing have been hit hard by new emerging

sectors have seen their success skyrocket.

Specifically, the food and grocery industry learned to adapt quickly to incorporate digital marketing

trends through concepts like curbside deliveries and utilisation of online platforms to keep consumers

safe through lockdown.

Tech and entertainment companies who already had strong online presence were able to extend their reach

and grow it in an even larger size due to people's increasing time spent online.

The future marketing trends for digital marketing are really varied and strong.

Digital marketing in 2021 and 2022 is widely varied and different.

Digital marketing predictions are likely to include new strategies towards marketing during crises,

social media and email marketing trends, artificial intelligence use and better ways to approach customer

service.

If you try to see, you will see the top trends in digital marketing, which is shoppable post, the

trend is already on the rise.

But in 2021, we'll be seeing more use of shoppable posts.

Consumers are constantly looking for the easiest, quickest way to shop.

This is why using different social media platforms allow users to simply click on a post and buy an

item featured in it.

Voice search data search has been.

Illustrating that people are constantly looking for a more convenient way to gain information on news,

so it makes sense that in the coming time, you will see an increase in voice search technology.

Marketers will need to optimize their content for voice friendly terms and phrases to increase their

search ability as they are becoming more common in modern households, with the usage only expected

to increase with further lockdowns and quarantines.

VIDEO Marketing 92 percent of the marketers stated that using video content is an active part of their

campaign strategies.

The video content helps persuade and attract consumers to the brand for potential conversations, as

people are much more likely to engage with video as opposed to other forms of content such as blog posts

or written content and artificial chat boxes.

Consumers still want a human touch while they shop online.

This is why marketers are using artificial intelligence chat boxes to meet consumer needs.

Artificial reality and argument and reality and virtual reality are the key words which are going to

define the future of digital marketing.

The growing popularity of artificial reality will lead companies in future to incorporate these trends

more than ever before, and artificial reality will allow consumers to see products in 3D before making

their final decision regarding what ever or not to purchase a specific product.

Virtual reality, similar to artificial reality, will see increase in marketing use in the coming years.

Companies will be able to create the illusion of an in-store shopping for customers through the use

of devices such as virtual reality glasses interactive content.

Marketers are finding new ways to keep consumers interested through interactive content.

Approaches such as online quizzes, bowls and shoppable post will be commonly seen through e-commerce

social media platform as well as their websites, with pretty much everyone now trying to attract user

attention due to the online usage, social media trends in the coming future will be different, while

some social media platforms are perfect places for users to chat with their friends and family.

Other platforms such as Facebook Messenger and WhatsApp are now being utilized for networking purpose

by business owners.

Artificial intelligence is growing at a rapid speed.

Generally speaking, artificial intelligence growth will continue to rise in the coming decade.

Marketers are discovering new technologies to better handle consumer service, along with artificial

intelligence in depth information quickly better.

It is going good.

Go for gathering consumer data, tackling sales and user patterns.

Freezing up time for employees by removing repetitive tasks are looking to implement improved email

marketing trends, so e-commerce brands will need to continue to search out different trends if they

want to be successful in the coming era.

Along with this, companies should study other brands and businesses that are putting that effort to

transform their digital presence and strategies.

E-commerce brand will need to see the future in a different way.

So the future of digital marketing has a high potential and you need to board the Board of Digital Marketing

as soon as possible.

If you are into the digital marketing space, you need to speed up your board so that you make the most

of the benefit of being an early bird.

So in this lecture, what we have seen is trying to see through the lens of digital marketing and see

the future of digital marketing for businesses and organizations and people involved when looking to

make a career in digital marketing or for enterprise noise, looking to start up with digital marketing

for their businesses.